WO2019000244A1

WO2019000244A1 - Social platform-based e-commerce advertisement promotion and analysis method

Info

Publication number: WO2019000244A1
Application number: PCT/CN2017/090420
Authority: WO
Inventors: 李楚斌
Original assignee: 深圳市秀趣品牌文化传播有限公司
Priority date: 2017-06-27
Filing date: 2017-06-27
Publication date: 2019-01-03

Abstract

Provided in the present invention is a social platform-based e-commerce advertisement promotion and analysis method, the method comprising: configuring a preset number of social promotion accounts; counting the number of users following an official account of a merchant that is brought by each social promotion account within a preset period of time according to a two-dimensional bar code of an official account corresponding to the each social promotion account; and when the number of users following an official account of a merchant that is brought by a social promotion account exceeds a preset following number, generating a digital red envelop by means of a red envelope generation mechanism of a social platform and putting the red envelope into the social promotion account. According to the present invention, the marketing effect of each social promotion account is evaluated, which is beneficial to accurate marketing and increases the consumption conversion rate.

Description

Technical field

[0001] The present invention relates to the field of e-commerce advertisement promotion, and in particular, to a method for promoting e-commerce advertisement promotion based on a social platform.

Background technique

[0002] Social platforms (eg, social platforms, QQ, FACEBOOK, Line, etc.) are becoming more and more popular among Internet users, and users send instant text, pictures or video information through registered social platform accounts. User stickiness is increasing during use.

[0003] With the development of social platforms, the design platform is not only satisfied with the social needs of users, the business layout of social platforms is more and more extensive, and the social platform integrates electronic payment and marketing functions, and users can promote products online through social platforms. Trading, etc.

[0004] At present, more and more merchants are promoting based on social platforms, but the existing social platform promotion effect is poor (for example, only page display, no follow-up effect tracking), unable to satisfy the merchant's effect on the social platform e-commerce The precision of the demand.

technical problem

[0005] The main purpose of the present invention is to provide a social platform-based e-commerce advertisement promotion analysis method, which aims to solve the technical problem of e-commerce marketing and evaluating marketing effects through a social platform.

Problem solution

Technical solution

[0006] In order to achieve the above object, the present invention provides a social platform-based e-commerce advertisement promotion analysis method, which is applied to a server, where the server communicates with a social platform through a network, and the method includes the following steps:

[0007] setting a preset number of social promotion accounts;

[0008] generating a corresponding information identification tag for each social promotion account;

[0009] generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the social platform, where the public number two-dimensional code corresponds to the merchant public number; [0010] uploading the promotion article to the merchant public number, and attaching the public number two-dimensional code in the promotion article;

[0011] when each social promotion account forwards the promotion article, updating the public number QR code in the promotion article according to the information identification tag corresponding to each social promotion account;

[0012] according to the public number QR code corresponding to each social promotion account, the user attention amount of the public number of the merchant brought by each social promotion account in the preset period is calculated;

[0013] When the amount of user attention paid by the social promotion account to the merchant public number exceeds the preset attention amount, the electronic red envelope is generated by the red envelope generation mechanism of the social platform, and is placed in the social promotion account.

[0014] Preferably, the manner of setting a preset number of social promotion accounts is as follows: setting a list and adding a user name of the social promotion account to the list, where each social promotion account number in the list is related to the public number of the merchant Association.

[0015] Preferably, the information identification tag includes a preset character or a user name including a social promotion account, a registration time, a number of friends, a number of albums, and a two-dimensional code of the social promotion account. The resulting hash value.

[0016] Preferably, the method for updating the QR code of the public number in the promotion article according to the information identification tag corresponding to each social promotion account is as follows:

[0017] identifying a public number two-dimensional code in the promotion article and identifying a URL corresponding to the public number two-dimensional code;

[0018] adding an information identification tag to the identified URL to generate a new URL;

[0019] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

[0020] attaching the updated public number two-dimensional code to the promotion article; and

[0021] Associating the new URL with the merchant public number, so that the user's social account scans the updated public number two-dimensional code to access the merchant public number.

[0022] Preferably, the user attention amount refers to the number of social accounts that pay attention to the merchant public number.

Advantageous effects of the invention

Beneficial effect

[0023] The present invention uses a dynamic update of the public number QR code to evaluate the marketing effect of each social promotion account, which is conducive to precision marketing, improve the conversion rate of consumption, and evaluate the marketing effect.

Brief description of the drawing

DRAWINGS 1 is a schematic diagram of an application environment of an e-commerce advertisement promotion analysis method based on a social platform according to the present invention;

2 is a flow chart of a preferred embodiment of a social platform based e-commerce advertisement promotion analysis method according to the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

Referring to FIG. 1, FIG. 1 is a schematic diagram of an application environment of an e-commerce advertisement promotion analysis method based on a social platform according to the present invention. The social platform-based e-commerce advertisement promotion analysis method in the present invention is applied to the server 4. The server 4 is communicatively coupled to the social platform 2 via the network 3.

[0027] The social platform 2 is a voice message, video, picture and text information that is fast and free to send a small amount of network traffic through a network, and supports multi-crowd chat. The social platform 2 can enjoy similar services like SMS and MMS provided by traditional telecom operators. In addition, the social platform 2 also provides an APP application connection platform, an e-commerce platform, a corporate public number, and an internet financial service platform. And other Internet services.

[0028] In general, an enterprise may promote the service or business of the enterprise by setting a corporate public number within the social platform 2. In this embodiment, the enterprise is a merchant enterprise, and various types of e-commerce advertisements are promoted by setting a merchant public number. For example, an enterprise that focuses on e-commerce sets a corporate public number that sells various products on the social platform 2 . When the user pays attention to the merchant public number, the product information in the merchant's public number can be obtained. Since the social platform 2 supports online payment, if the user pays attention to the number of the merchant's public number, the probability that the user will consume through online payment is greater.

[0029] The server 4 is configured to manage the merchant public number and evaluate the promotion effect of the merchant public number. For example, post an article within the merchant's public account, and evaluate the effects of user attention gained through the article. The technical solution of the server 4 for evaluating the promotion effect of the merchant public number will be described in detail in FIG. 2.

[0030] Further, the network 3 may be a wired communication network or a wireless communication network. The network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.

[0031] Referring to FIG. 2, it is a flowchart of a preferred embodiment of the social platform-based e-commerce advertisement promotion analysis method of the present invention. In this embodiment, the social platform-based e-commerce advertisement promotion analysis method is applied to the server 4, and the method includes the following steps:

[0032] Step S10: A preset number (for example, one hundred) of social promotion accounts are set in the server 4. In this In an embodiment, the server 4 sets a list in which the username of the social promotion account is added. It should be noted that the social promotion account is actually a social account registered on the social platform 2, and the social promotion account is used to forward the promotion article in the public number of the business to the social platform group and the circle of friends, so as to expand the public number of the business. Propaganda efforts. In general, an enterprise may set a social account of a marketer as a social promotion account, or may set a social account of a company-wide employee as a promotion account.

[0033] Step S11: The server 4 generates a corresponding information identification tag for each social promotion account. In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a social promotion account, a registration time, a number of friends, a number of albums, and the social promotion. The hash value formed by the QR code of the account. It should be noted that the information identification tag may also be identified as the attribute information of the social promotion account. In other embodiments, the information identification tag can also be a simple number. Specifically, the server 4 is provided with one hundred social promotion account accounts, and the server 4 associates each social promotion account with a number according to a preset rule (for example, in numerical increment order), and the associated number is The information identification tag of the social promotion account. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to a social promotion account, and the numbers 100 1 to 1100 are information identification tags.

[0034] Step S12: The server 4 generates a public number two-dimensional code according to the two-dimensional code generation mechanism of the social platform 2, where the public number two-dimensional code corresponds to the merchant public number. Specifically, if the user scans the public number QR code through the swipe function of the social account, the user's social account will pay attention to the merchant public number (the user needs to confirm before completing the attention).

[0035] Step S13: The server 4 uploads the promotion article to the public number of the merchant, and attaches a public number QR code to the promotion article. In this embodiment, the promotion article may be an introduction to a merchant company, an introduction to a merchant product, an introduction to a business knowledge, an introduction to a merchant program, and reception of a featured product. It should be noted that in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.

[0036] Step S14: When each social promotion account forwards the promotion article, the server 4 updates the public number two-dimensional code in the promotion article according to the information identification tag corresponding to each social promotion account. Specifically, the information identification tag corresponding to each social promotion account is embedded in the public number QR code in the social platform promotion article, so that each social promotion account has a corresponding public number two-dimensional code. User pass The social account scans the public number two-dimensional code, not only can pay attention to the public number of the merchant, but also let the administrator know that the public number QR code corresponding to the social promotion account is used for attention, and the administrator can evaluate each social promotion account. Promotion effect. Generally, the QR code is a scannable access address (usually a URL address), and after the user's social account scans the QR code, the corresponding access address is identified and the public number or website of the URL link is accessed. In this embodiment, when each social promotion account forwards the promotion article, the server 4 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and in the URL The information identification tag is added to generate a new URL, and then the two-dimensional code generator in the server 4 is called to generate an updated public number two-dimensional code, and the server 4 attaches the updated public number two-dimensional code to the Promote the article. In addition, a public QR code is generated in the update promotion article, and the server 4 associates the new URL with the merchant public number, so that the user's social account scans the updated public number two-dimensional code to access the merchant public number.

[0037] Step S15: The server 4 counts the merchants brought by each social promotion account in the preset period (for example, one day, or one week) according to the public number two-dimensional code corresponding to each social promotion account. The amount of user attention of the public number. In this embodiment, because each social account number corresponds to a public number two-dimensional code, and each social account scans the public number two-dimensional code, the public number two-dimensional code is called once, and the server 4 counts each time. The number of times the public number QR code corresponding to the social promotion account is called can know the amount of user attention paid to the public number of the business by each social promotion account. The user attention amount refers to the number of social accounts that pay attention to the merchant's public number. Generally speaking, the greater the user's attention, the better the promotion effect of the promotion account, and the promotion effect can be evaluated by the user's attention.

Industrial applicability

[0038] The present invention uses a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each social promotion account, which is conducive to precision marketing, improve the conversion rate of consumption, and evaluate the marketing effect.

Claims

Claim

[Claim 1] A social platform-based e-commerce advertisement promotion analysis method is applied to a server, wherein the server is communicatively connected to a social platform through a network, and the method includes the following steps:

Set a preset number of social promotion accounts;

Generating a corresponding information identification tag for each social promotion account;

Generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the social platform, where the public number two-dimensional code corresponds to the merchant public number;

Upload the promotion article to the merchant public number, and include the public number QR code in the promotion article; when each social promotion account forwards the promotion article, update the public in the promotion article according to the information identification tag corresponding to each social promotion account Number two-dimensional code; and

According to the QR code of the public number corresponding to each social promotion account, the amount of user attention to the public number of the merchant brought by each social promotion account in the preset period is counted.

[Claim 2] The social platform-based e-commerce advertisement promotion analysis method according to claim 1, wherein the manner of setting a preset number of social promotion accounts is as follows: setting a list and adding in the list The username of the social promotion account, and each social promotion account in the list is associated with the merchant public number.

[Claim 3] The social platform-based e-commerce advertisement promotion analysis method according to claim 1, wherein the information identification tag includes the information identification tag being a preset character or a user including a social promotion account. The hash value formed by the name, the registration period, the number of friends, the number of albums, and the QR code of the social promotion account.

[Claim 4] The social platform-based e-commerce advertisement promotion analysis method according to claim 1, wherein the updating the public number in the promotion article according to the information identification tag corresponding to each social promotion account The code is as follows:

Identifying the public number QR code in the promotion article and identifying the U RL corresponding to the public number two-dimensional code;

Adding an information identification tag to the identified URL to generate a new URL;

Call the QR code generator in the server to generate the updated public number QR code for the new URL An updated public number QR code is attached to the promotional article; and

The new URL is associated with the merchant's public number so that the user's social account scans the updated public number QR code to access the merchant's public number.

[Claim 5] The social platform-based e-commerce advertisement promotion analysis method according to claim 1, wherein the user attention amount refers to the number of social account accounts that pay attention to the merchant public number.