WO2018228402A1

WO2018228402A1 - Vehicle-mounted advertising monitoring and photographing system

Info

Publication number: WO2018228402A1
Application number: PCT/CN2018/090923
Authority: WO
Inventors: 王剑锋; 王世华
Original assignee: 上海碧虎网络科技有限公司
Priority date: 2017-06-13
Filing date: 2018-06-13
Publication date: 2018-12-20
Also published as: CN109089072A

Abstract

The present invention provides a vehicle-mounted advertising monitoring and photographing system. The advertising monitoring and photographing system comprises: an advertising imaging device disposed between the rear windshield of a vehicle and a rear seat of the vehicle, for propagating advertising content displayed on the advertising imaging device by means of the rear windshield of the vehicle; and an image capturing device, the advertising imaging device being within the photographing range of the image capturing device such that the image capturing device can simultaneously photograph the advertising content and the advertising imaging device.

Description

Vehicle-mounted advertising monitoring system

Technical field

The invention relates to the field of outdoor advertising equipment, in particular to an in-vehicle advertising monitoring system.

Background technique

Outdoor advertising equipment is widely distributed, the environment is complex, the equipment is easily damaged, and regular maintenance is required. Once the equipment is damaged, the business of the advertising owner and the advertiser will be affected. If the personnel are regularly inspected, the efficiency is low and the cost is high. , timeliness is poor.

The existing outdoor media are mainly outdoor billboards and electronic screens. The advertisements of advertisers on these devices cannot be online, real-time, real and comprehensive to understand the authenticity of advertisement delivery, and the content and frequency of advertisements played by advertisers. The understanding is basically from advertisers or third-party statistical agencies, and the authenticity and timeliness of the data provided by these institutions to advertisers are not satisfactory to advertisers.

Summary of the invention

A brief overview of one or more aspects is provided below to provide a basic understanding of these aspects. This summary is not an extensive overview of all aspects that are conceived, and is not intended to identify key or critical elements in all aspects. Its sole purpose is to present some concepts of one or more aspects

The invention provides an in-vehicle advertisement monitoring system capable of monitoring the running status of the advertisement content and the advertisement monitoring system in real time.

In accordance with the above objects, the present invention provides an in-vehicle advertising monitoring system, the advertising monitoring system comprising: an advertising imaging device disposed between a rear windshield of the vehicle and a rear seat of the vehicle such that the advertising imaging device is The displayed advertising content is propagated through the rear windshield of the vehicle; and an image capturing device that is within the shooting range of the image capturing device to enable the image capturing device to simultaneously capture the advertising content And the advertising imaging device.

In an embodiment, the advertisement imaging device communicates with the image capturing device to acquire an image captured by the image capturing device, and the advertisement monitoring system further includes a cloud server, and communicates with the advertising imaging device to acquire Said image.

In an embodiment, the advertisement monitoring system further includes: a control platform coupled to the cloud server, and acquiring the image on the cloud server in response to an advertisement platform provider instruction.

In an embodiment, the advertisement monitoring system further includes: a client terminal coupled to the cloud server, and acquiring the image on the cloud server in response to a client instruction.

In an embodiment, the advertisement monitoring system further includes a cloud server, in communication with the advertisement imaging device, transmitting a shooting instruction to the advertisement imaging device, the advertisement imaging device and the image capturing device Communicating, transmitting the shooting instruction to the image capturing apparatus, the image capturing apparatus performing shooting in response to the shooting instruction.

In an embodiment, the advertisement monitoring system further includes: a control platform coupled to the cloud server, wherein the shooting instruction is further sent by the advertising platform provider to the control platform, and the control platform further The shooting instruction is transmitted to the cloud server.

In an embodiment, the advertisement monitoring system further includes: a client terminal coupled to the cloud server, wherein the shooting instruction is further sent by a client to the client terminal, and the client terminal further The cloud server transmits the shooting instruction.

In an embodiment, the image capturing apparatus is placed in the vehicle near the rear windshield of the vehicle, and the image capturing apparatus is located in a front-to-back direction of the vehicle body of the vehicle. The rear of the advertising imaging device.

In an embodiment, the advertisement imaging apparatus includes a motion state sensor for monitoring a motion state of the advertisement imaging apparatus, and a control module, the control module and the motion state sensor and the image The photographing device is coupled to issue a photographing instruction to the image photographing device based on a motion state of the advertisement imaging device, the image photographing device performing photographing in response to the photographing instruction.

In an embodiment, the motion state sensor is an accelerometer, and when the accelerometer senses that the value of the acceleration is greater than the acceleration threshold, the control module issues the photographing instruction to the image capturing device.

In an embodiment, the motion state sensor is a gyroscope, and when the gyroscope senses that the value of the angular velocity is greater than the angular velocity threshold, the control module issues the photographing instruction to the image capturing device.

In an embodiment, the motion state sensor is a GPS or a Beidou navigation system, and when the GPS or the Beidou navigation system senses that the running state of the vehicle changes, the control module shoots the image. The device issues the shooting instruction.

In an embodiment, the advertising imaging device comprises an LED display screen or an LCD display screen for displaying the advertising content, the LED display screen or the LCD display screen being within the shooting range of the image capturing device.

In an embodiment, the advertising imaging device includes a mirror and a display screen disposed toward the mirror, the mirror and the display screen being within a shooting range of the image capturing apparatus.

In an embodiment, the advertising imaging apparatus includes a projection screen and a projection unit disposed toward the projection screen, the projection screen and the projection unit being within a shooting range of the image capturing apparatus.

The invention monitors the advertisement content and the advertisement device by the image capturing device, so that the advertisement delivery client can monitor the propagation of the advertisement delivered by the advertisement, and the advertisement device provider can also timely understand the operation state of the advertisement device, and monitor The failure condition of the advertising device.

DRAWINGS

The above features and advantages of the present invention will be better understood from the following description of the appended claims. In the figures, components are not necessarily drawn to scale, and components having similar related features or features may have the same or similar reference numerals.

1 is a schematic structural view showing an aspect of an in-vehicle advertisement monitoring system of the present invention;

2 is a schematic structural view showing another aspect of an in-vehicle advertisement monitoring system of the present invention;

FIG. 3 shows a schematic flow chart of acquiring an image;

Figure 4 shows a schematic flow chart of real-time monitoring.

Description of the reference signs:

101: an advertising imaging device;

102: rear windshield;

103: the rear seat of the vehicle;

104: image capturing device;

1011: display screen;

1012: host;

105: support plate;

201: cloud server;

202: control platform;

203: client terminal

detailed description

The invention is described in detail below with reference to the drawings and specific embodiments. It is to be noted that the aspects described below in conjunction with the drawings and the specific embodiments are merely exemplary and are not to be construed as limiting the scope of the invention.

The invention provides an in-vehicle advertisement monitoring system, which can monitor advertisement content and advertisement imaging equipment in real time, so that the customer can monitor the broadcast situation of the advertisements that the advertisements are placed in real time, and the service provider can also monitor in real time whether the advertisement imaging equipment is intact.

Please refer to FIG. 1. FIG. 1 is a schematic structural diagram of an aspect of an in-vehicle advertisement monitoring system according to the present invention.

The in-vehicle advertising monitoring system includes an advertising imaging device 101 that is placed between the vehicle rear windshield 102 and the vehicle rear seat 103 such that the advertising content displayed on the advertising imaging device 101 passes through the rear windshield 102 of the vehicle. propagation.

The in-vehicle advertising monitoring system further includes an image capturing device 104 that is aligned with the advertising imaging device 101 to enable the image capturing device 104 to simultaneously capture the advertising content presented by the advertising imaging device 101 and the advertising imaging device itself.

The image capturing device 104 may be disposed on the support plate 105 near the rear windshield 102, that is, at the interface of the support plate 105 and the rear windshield 102, the image capturing device 104 is disposed, and the image capturing device 104 faces the advertising imaging device. 101, the advertisement imaging apparatus 101 is placed within the shooting range of the image capturing apparatus 104.

It can be seen that the image capturing device 104 utilizes the naturally formed angle between the support plate 105 and the rear windshield 102 as the shooting angle of view of the image capturing apparatus 104.

The technical solution of the present invention utilizes the natural space formed between the vehicle interior support plate 105 and the rear windshield 102 to set the advertising image forming apparatus and the image capturing apparatus without impeding the passenger's riding experience. According to the above technical solution, the image information of the advertisement content and the image information of the advertisement image forming apparatus can be acquired by the image capturing apparatus 104, thereby monitoring the operation state of the advertisement content and the advertisement image forming apparatus.

The image information of the advertisement content is monitored in order to enable the advertisement delivery client to know the propagation of the advertisement that the advertisement is delivered in time, and the advertisement imaging device itself is monitored to prevent the damage of the advertisement imaging device, for example, the situation of artificially dismantling the advertisement imaging device, and the advertisement imaging A device failure condition.

In one embodiment, the advertising imaging device 101 includes a display screen 1011 and a host 1012 that is disposed on a support 105 within the vehicle. The host 1012 includes a control module, a communication module, a motion state sensor, and the like of the advertising imaging device. As an example, the motion state sensor may include an accelerometer, a gyroscope, a GPS or a Beidou navigation system, and the like.

A display screen 1011 is placed between the rear windshield 102 of the vehicle and the main unit 1012. The advertising content is presented on the side of the display screen 1011 that faces the exterior of the vehicle such that the advertising content can propagate outward through the rear windshield 102 of the vehicle. In this embodiment, display 1011 can be an LCD display or an LED display. Of course, other types of displays can also be used to display advertising content.

In another embodiment, the advertising imaging device 101 can include a mirror 1011 and a host 1012. The host 1012 is internally integrated with a control module, a communication module, a motion sensor, etc., in particular, the host 1012 is provided with a display screen to display advertising content, such as an LCD or LED display screen, and the display screen is disposed toward the mirror 1011 so that the display screen The displayed advertising content can propagate through the rear windshield of the vehicle via the reflection of mirror 1011. Preferably, the mirror 1011 is disposed at an angle of 45 to the display screen on the host 1012.

The mirror 210 may be composed of a transparent medium, a reflective medium, and a light transmissive medium. As an example, the transparent medium comprises a transparent glass or plastic plate, the reflective medium being a highly reflective film, which may be a highly permeable film. The high-reflection film and the high-permeability film are respectively disposed on both surfaces of the transparent plate. After the high-reflection film and the high-transparent film are respectively coated on both sides of the mirror 1011, the high-reflection film faces the display screen of the host 1012, and the light on this surface can only be reflected at the specified angle on the surface, and does not pass through the transparent plate. On the other hand, incident light entering the high permeability surface does not change the optical path.

In still another embodiment, the advertising imaging device 101 can include a projection screen 1011 and a host 1012. The control unit, the communication module, the motion sensor, and the like are integrated inside the host 1012. Specifically, the host unit 1012 is provided with a projection unit disposed toward the projection screen 1011 to project to the projection screen 1011 to display the advertisement content. The advertising content displayed on the projection screen 1011 is transmitted through the rear windshield of the vehicle.

In FIG. 1, host 1012 is shown in close proximity to projection screen 1011 in FIG. 1, however host 1011 may be in other suitable locations, for example, to achieve a better projection effect, as long as host 1011 is still in image capture device 104. It is sufficient within the shooting range, for example, between the projection screen 1011 and the image capturing apparatus 104.

Further, in this embodiment, the projection unit is disposed on the host 1012, but in other embodiments the projection unit may be independently disposed at any suitable position as long as it is still within the shooting range of the image capturing device 104, for example Located between the projection screen 1011 and the image capturing device 104. Please refer to FIG. 2. FIG. 2 is a schematic structural diagram of another aspect of an in-vehicle advertisement monitoring system according to the present invention.

The difference between the in-vehicle advertisement monitoring system shown in FIG. 2 and the in-vehicle advertisement monitoring system shown in FIG. 1 is that the advertisement monitoring system further includes a cloud server 201, which is communicatively coupled with the advertisement imaging device 101, and can acquire an advertisement imaging device. The image on the 101, the image on the advertising imaging device is further photographed by the image capture device.

When the client or the provider of the advertising device needs to monitor the playing condition of the advertising content or the running condition of the advertising device, the image capturing device 104 can be sent an instruction to acquire an image through the cloud server 201, and the image capturing device 104 according to the instruction The content returns the corresponding image stored locally to the cloud server 201.

In an embodiment, the cloud server 201 is communicatively coupled to the advertising imaging device 101, and the advertising imaging device 101 is coupled to the image capturing device 104. The communication module in the host 1012 can be responsible for communication with the cloud server 201 and the image capture device 104, for example, the communication module communicates with the cloud server 201 wirelessly, and communicates with the image capture device 104 by wire.

When the cloud server 201 issues an acquisition instruction, the acquisition instruction is first transmitted to the advertisement imaging apparatus 101, and the advertisement imaging apparatus 101 further transmits the acquisition instruction to the image capturing apparatus 104.

Of course, the cloud server 201 can also transmit a shooting instruction to the image capturing device 104, and the image capturing device 104 performs shooting in response to the shooting instruction.

In an embodiment, the cloud server 201 can transmit a shooting instruction to the image capturing device 104 through the advertising imaging device 101.

The image capturing device 104 can perform shooting according to a shooting instruction, and the shooting instruction can be stored locally in the image capturing device 104, for example, can be set once for a period of time. The captured image information may be present locally to the image capture device 104.

For the purpose of real-time monitoring, at any time when monitoring is required, a shooting instruction is issued by the cloud server 201, and the image capturing apparatus 104 performs shooting immediately after receiving the instruction, and transmits the captured image information to the cloud server 201.

In an embodiment, the in-vehicle advertisement monitoring system further includes a control platform 202. The control platform 202 is coupled to the cloud server 201, and acquires an image on the cloud server 201 in response to an advertisement platform provider instruction.

Similarly, the control platform 202 can also transmit a shooting instruction to the cloud server 201 in response to the advertisement platform provider instruction, and the cloud server 201 further transmits the shooting instruction.

In an embodiment, the advertisement monitoring system further includes a client terminal 203 coupled to the cloud server 201 to acquire an image on the cloud server 201 in response to a client instruction. In this way, the advertiser of the ad can use their mobile terminal to view the ad delivery in real time.

Similarly, the client terminal 203 can also transmit a shooting instruction to the cloud server 201 in response to the client instruction, and the cloud server 201 further transmits a shooting instruction.

Please refer to FIG. 3, which shows a schematic flow chart of acquiring an image. The process of obtaining images includes:

Step 301: The client or the advertisement platform provider issues an instruction for acquiring an image to the control platform;

Step 302: The control platform sends an instruction for acquiring an image to the cloud server.

Step 303: The cloud server further sends an instruction for acquiring an image to the image capturing device.

Step 304: The image capturing device uploads the corresponding image to the cloud server according to the instruction for acquiring the image;

Step 305: The cloud server returns the received image to the control platform.

According to the method illustrated in FIG. 3, the client or the advertising platform provider can retrieve an image stored by the image capturing device and stored locally on the image capturing device.

In order to ensure the security of the image, in an embodiment, the terminal client can only view the image with the corresponding authority open on the control platform.

Please refer to FIG. 4, which shows a schematic flow chart of real-time monitoring. The process of real-time monitoring includes:

Step 401: The customer sends an instruction to take a picture to the control platform;

Step 402: The control platform sends an instruction to capture an image to the cloud server.

Step 403: The cloud server further sends an instruction to capture an image to the image capturing device.

Step 404: The image capturing apparatus performs real-time shooting according to an instruction to take an image;

Step 405: The image capturing device returns the image captured in real time to the cloud server.

Step 406: The cloud server returns the image to the control platform.

According to the method illustrated in FIG. 4, the client or the advertising platform provider can monitor the running status of the advertising content or the advertising imaging device in real time.

In an embodiment, the advertising imaging device includes a motion state sensor for monitoring the motion state of the advertising imaging device. The image is taken according to the motion state of the advertising imaging device.

More preferably, the advertisement imaging apparatus further includes a control module coupled to the motion state sensor and the image capturing device to issue a shooting instruction to the image capturing device based on the motion state of the advertising imaging device, the image capturing device performing the shooting in response to the shooting instruction. The control module controls the motion state sensor and the image capturing device.

When the advertising imaging device is artificially removed or damaged by external forces, it will have a large acceleration value or angular velocity. To monitor the above situation, in one embodiment, the motion state sensor is an accelerometer, when the accelerometer is sensed When the value of the acceleration is greater than the acceleration threshold, the control module issues a shooting instruction to the image capturing device.

In an embodiment, the motion state sensor is a gyroscope, and when the gyroscope senses that the value of the angular velocity is greater than the angular velocity threshold, the control module issues a shooting instruction to the image capturing device.

Generally, when the advertising imaging device is artificially removed or damaged by external force, it has an acceleration value that is much larger than an acceleration that may be generated when the vehicle is in normal operation, and an acceleration threshold is set when the acceleration of the advertising imaging device is greater than the acceleration threshold. This indicates that the advertising imaging device may be artificially removed or damaged by external forces. In this case, real-time shooting can effectively monitor the above situation.

In an embodiment, the motion state sensor is a GPS or Beidou navigation system, and when the GPS or the Beidou navigation system senses that the running state of the vehicle changes, the control module issues a shooting instruction to the image capturing device.

For example, when the vehicle changes from stationary to moving, it indicates that there is a passenger getting on the vehicle, and the electronic system of the vehicle changes. In this case, the advertisement imaging apparatus is prone to malfunction, and shooting is performed to perform monitoring.

For another example, when the vehicle changes from motion to stationary, it indicates that a passenger gets off the vehicle, and the electronic system of the vehicle also changes. In this case, the advertisement imaging device is also prone to failure, and shooting is also performed to perform monitoring. .

Those skilled in the art will further appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps are described above generally in the form of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. The skilled person will be able to implement the described functionality in a different manner for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the invention.

The various illustrative logic modules, and circuits described in connection with the embodiments disclosed herein may be general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), field programmable gate arrays (FPGAs), or other programmable Logic devices, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein are implemented or executed. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented as a combination of computing devices, such as a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium is coupled to the processor to enable the processor to read and write information to/from the storage medium. In the alternative, the storage medium can be integrated into the processor. The processor and the storage medium can reside in an ASIC. The ASIC can reside in the user terminal. In the alternative, the processor and the storage medium may reside as a discrete component in the user terminal.

In one or more exemplary embodiments, the functions described may be implemented in hardware, software, firmware, or any combination thereof. If implemented as a computer program product in software, the functions may be stored on or transmitted as one or more instructions or code on a computer readable medium.

The previous description of the disclosure is provided to enable any person skilled in the art to make or use the disclosure. Various modifications to the present disclosure will be obvious to those skilled in the art, and the general principles defined herein may be applied to other variations without departing from the spirit or scope of the disclosure. The present disclosure is not intended to be limited to the examples and designs described herein, but rather the broadest scope of the principles and novel features disclosed herein.

Claims

An in-vehicle advertisement monitoring system, characterized in that the advertisement monitoring system comprises:

An advertising imaging device disposed between the rear windshield of the vehicle and the rear seat of the vehicle such that advertising content displayed on the advertising image forming apparatus is propagated through the rear windshield of the vehicle;

An image capturing apparatus that is within a shooting range of the image capturing apparatus to enable the image capturing apparatus to simultaneously capture the advertisement content and the advertisement imaging apparatus.
The advertisement monitoring system according to claim 1, wherein the advertisement imaging device communicates with the image capturing device to acquire an image captured by the image capturing device, and the advertisement monitoring system further includes a cloud server. Communicating with the advertising imaging device to acquire the image.
The advertisement monitoring system of claim 2, wherein the advertisement monitoring system further comprises:

The control platform is coupled to the cloud server, and acquires the image on the cloud server in response to an advertisement platform provider instruction.
The advertisement monitoring system of claim 2, wherein the advertisement monitoring system further comprises:

The client terminal is coupled to the cloud server, and acquires the image on the cloud server in response to a client instruction.
The advertisement monitoring system of claim 1 , wherein the advertisement monitoring system further comprises a cloud server, in communication with the advertisement imaging device, transmitting a shooting instruction to the advertising imaging device, the advertising imaging device Communicating with the image capturing apparatus, transmitting the shooting instruction to the image capturing apparatus, the image capturing apparatus performing shooting in response to the shooting instruction.
The advertisement monitoring system of claim 5, wherein the advertisement monitoring system further comprises:

The control platform is coupled to the cloud server, wherein the shooting instruction is further sent by the advertising platform provider to the control platform, and the control platform further transmits the shooting instruction to the cloud server.
The advertisement monitoring system of claim 5, wherein the advertisement monitoring system further comprises:

The client terminal is coupled to the cloud server, wherein the shooting instruction is further sent by the client to the client terminal, and the client terminal further transmits the shooting instruction to the cloud server.
The advertisement monitoring system according to claim 1, wherein said image capturing apparatus is placed in said vehicle adjacent to said vehicle rear windshield, along a front-to-back direction of said vehicle body Above, the image capturing device is located behind the advertising imaging device.
The advertisement monitoring system according to claim 1, wherein said advertisement imaging device comprises a motion state sensor and a control module, said motion state sensor for monitoring a motion state of said advertisement imaging device, said control module Coupling with the motion state sensor and the image capturing device, a shooting instruction is issued to the image capturing device based on a motion state of the advertising imaging device, the image capturing device performing shooting in response to the shooting instruction.
The advertising monitoring system according to claim 9, wherein the motion state sensor is an accelerometer, and when the accelerometer senses that the value of the acceleration is greater than an acceleration threshold, the control module photographs the image The device issues the shooting instruction.
The advertising monitoring system according to claim 9, wherein said motion state sensor is a gyroscope, and said control module images said image when said gyroscope senses that the value of angular velocity is greater than an angular velocity threshold The device issues the shooting instruction.
The advertisement monitoring system according to claim 9, wherein the motion state sensor is a GPS or a Beidou navigation system, and when the GPS or the Beidou navigation system senses a change in an operating state of the vehicle The control module issues the photographing instruction to the image capturing device.
The advertising monitoring system of claim 1 wherein said advertising imaging device comprises an LED display or an LCD display for displaying said advertising content, said LED display or LCD display being located Within the shooting range of the image capture device.
The advertising monitoring system of claim 1 wherein said advertising imaging device comprises a mirror and a display screen disposed toward said mirror, said mirror and said display screen being imaged at said image The shooting range of the device.
The advertisement monitoring system according to claim 1, wherein said advertisement imaging apparatus comprises a projection screen and a projection unit disposed toward said projection screen, said projection screen and said projection unit being in said image capturing The shooting range of the device.