WO2018218859A1 - 一种发送电子券的方法及装置 - Google Patents

一种发送电子券的方法及装置 Download PDF

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Publication number
WO2018218859A1
WO2018218859A1 PCT/CN2017/107884 CN2017107884W WO2018218859A1 WO 2018218859 A1 WO2018218859 A1 WO 2018218859A1 CN 2017107884 W CN2017107884 W CN 2017107884W WO 2018218859 A1 WO2018218859 A1 WO 2018218859A1
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WIPO (PCT)
Prior art keywords
user
information
electronic coupon
item
electronic
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PCT/CN2017/107884
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English (en)
French (fr)
Inventor
李文华
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深圳正品创想科技有限公司
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Publication of WO2018218859A1 publication Critical patent/WO2018218859A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/18—Commands or executable codes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services

Definitions

  • the present application relates to the field of information technology, and in particular, to a method and an apparatus for transmitting an electronic coupon.
  • the e-voucher is usually used as the user's proof of purchase.
  • the two-dimensional code after the user purchases the movie ticket in daily life, the corresponding two-dimensional code is obtained, and the user can use the two-dimensional code to pick up the ticket at the ticket pick-up machine.
  • the inventor discovered that the related art has the following problem: when the user who owns the electronic coupon does not need to consume the electronic coupon, in order to avoid wasting the electronic coupon, the user often wants to give the electronic coupon to other people.
  • the e-voucher is usually given according to the user's personal wishes, so that the person who receives the e-voucher may not be the most suitable. Therefore, if you can give e-vouchers to those who need them most, it will effectively promote the interaction between people and enhance the fun of interaction between users.
  • the technical problem to be solved by the embodiments of the present application is to provide a method and an apparatus for transmitting an electronic coupon for improving the fun of interaction between users.
  • An aspect of an embodiment of the present application provides a method for transmitting an electronic coupon, including:
  • the target user is sent to a user who owns the electronic coupon to cause the user who owns the electronic coupon to send the electronic coupon to the target user.
  • the matching the target user according to the sharing information and the information of the electronic coupon includes:
  • the shared information includes the shared content that is the same as the information of the item or is similar to the type of the item, the user corresponding to the shared content is acquired, and the obtained user is used as the target user.
  • the method further includes:
  • the sharing information does not include the shared content that is the same as the information of the item or is similar to the type of the item, according to the sharing information, acquire another user who has the same user preference as the user who owns the electronic ticket, and The obtained other user who is the same as the user who owns the electronic coupon is obtained as the target user.
  • the sharing information includes: user history purchase record information, or user preference information.
  • the electronic coupon is a two-dimensional code pattern or a two-dimensional code serial number.
  • Another aspect of the embodiments of the present application provides an apparatus for transmitting an electronic voucher, including:
  • the obtaining module is configured to obtain sharing information of each user in the circle of friends;
  • a matching module configured to match the target user according to the sharing information, and the information of the electronic coupon
  • a sending module configured to send the target user to a user who owns the electronic coupon, so that a user who owns the electronic coupon sends the electronic coupon to the target user.
  • the matching module includes:
  • a first obtaining unit configured to acquire information about an item corresponding to the electronic coupon
  • a determining unit configured to determine whether the shared information includes the shared content that is the same as the information of the item or is similar to the type of the item
  • a second obtaining unit configured to acquire a user corresponding to the shared content if the sharing information includes the same content as the information of the item or a type of the item, and the acquired user As the target user.
  • the matching module further includes:
  • a third obtaining unit configured to: if the shared information does not include the shared content that is the same as the information of the item or is similar to the type of the item, obtain, according to the sharing information, a user preference for owning the electronic coupon The same other users, and the obtained other users who are the same as the user who owns the electronic coupon are taken as the target users.
  • the sharing information includes: user history purchase record information, or user preference information.
  • the electronic coupon is a two-dimensional code pattern or a two-dimensional code serial number.
  • an electronic device includes: at least one processor; and a memory communicably coupled to the at least one processor; wherein the memory is stored with the at least An instruction executed by a processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the method as described above.
  • a non-transitory computer readable storage medium storing computer-executable instructions for causing The computer performs the method as described above.
  • a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program When the instructions are executed by the computer, the computer is caused to perform the method as described above.
  • the electronic coupon can be matched to the most suitable user, the interaction between the users is enhanced, and the interaction between the users is improved.
  • FIG. 1 is a schematic structural diagram of an implementation environment involved in various embodiments of the present application.
  • FIG. 2 is a schematic flowchart of a method for sending an electronic coupon according to an embodiment of the present application
  • FIG. 3 is a schematic flowchart of a method for matching a target user according to sharing information and information of an electronic coupon in a method for transmitting an electronic coupon according to an embodiment of the present application;
  • FIG. 4 is a schematic flowchart of a method for sending an electronic coupon according to another embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of an apparatus for transmitting an electronic coupon according to an embodiment of the present disclosure
  • FIG. 6 is a hardware structure of an electronic device for performing a method for transmitting an electronic coupon according to an embodiment of the present application; schematic diagram.
  • FIG. 1 is a schematic structural diagram of an implementation environment involved in various embodiments of the present application.
  • the implementation environment includes a server 100 and a mobile terminal 200.
  • the server 100 may be one or more high performance computers or cloud computing centers that listen for service requests submitted by other terminals and provide corresponding services.
  • the mobile terminal 200 may be a smart device such as a mobile phone, a tablet computer, a notebook computer, a wearable device (smart bracelet, etc.), preferably a mobile phone, a tablet computer, a notebook computer.
  • the mobile terminal 200 can be connected to the server 100 through a wired network or a wireless network, thereby achieving the purpose of transmitting a request to the server 100 and receiving the content transmitted by the server 100.
  • the mobile terminal 200 can run a browser or other applications that can load and display web pages, such as shopping applications, payment applications, social applications, and the like.
  • server 100 and three mobile terminals 200 are shown in FIG. 1, and those skilled in the art can understand that any number of servers 100 and mobile terminals 200 can also be included.
  • the following embodiments of the present application provide a method and apparatus for transmitting an electronic coupon.
  • the step in the method for transmitting the electronic coupon is performed by the server, and the device for transmitting the electronic coupon may be set in the server as a software or hardware function unit, or may be implemented as a functional module integrated in the server, and the implementation of the present application is performed.
  • FIG. 2 is a schematic flowchart diagram of a method for transmitting an electronic coupon according to an embodiment of the present application. As shown in Figure 2, the method includes:
  • Step 11 Obtain sharing information of each user in the circle of friends.
  • the circle of friends refers to a relationship circle composed of acquaintances and semi-acquaintances who all use the same APP, wherein the APP can be a shopping application, and the goods purchased by the user can be used as an electronic coupon. Voucher, the user can use the e-voucher to obtain the purchased goods, and the users in the circle of friends can also Send electronic coupons to each other.
  • the shared information refers to information shared by users in the circle of friends, and selectively shares information according to the user's personal wishes.
  • the sharing information includes the user's historical purchase record information. For example, the user can share the items purchased by the APP in the last month to other users in the circle of friends.
  • the sharing information also includes user preference information, which may be displayed to other users in the form of a user tag, and may display other hobbies to other users through several keywords, and other users may also tag the user. For example, the label of the A user including "mango" and "swim" means that the user A likes to eat mango and enjoys swimming.
  • Step 12 Match the target user according to the sharing information and the information of the electronic coupon.
  • the information matching the target user of the electronic voucher specifically includes:
  • Step 121 Acquire information about an item corresponding to the electronic coupon
  • the electronic coupon may be a two-dimensional code pattern or a two-dimensional code serial number.
  • the information of the item represented by the electronic voucher can be read, which can be specifically expressed as one or several kinds of goods purchased by the user, for example, a box of apples, or a bottle of red wine or the like.
  • Step 122 Determine whether the shared information includes the shared content that is the same as the information of the item or is similar to the type of the item;
  • the information is compared with the shared information of the user, and it is determined whether the shared information of the user includes the information of the item or the shared content similar to the item type.
  • the type of the item is similar to the item in the sharing information and the item represented by the electronic ticket belongs to the same category, and the confirmation of the category can be determined in advance according to daily experience, for example, carbonated drinks include cola and sprite, alcohol. It includes red wine, white wine and beer, among others.
  • the electronic coupon is represented as a bottle of red wine.
  • the user A has a record of sharing the purchased red wine, that is, the sharing information of the user A is the same as the information of the electronic coupon; and the user B has the sharing purchase. After the beer record, it is considered that User B's sharing information is similar to that of the electronic ticket.
  • Step 123 If the sharing information includes the shared content that is the same as the information of the item or is similar to the type of the item, obtain the user corresponding to the shared content, and use the obtained user as the target user.
  • the information matching the target information of the electronic voucher further includes:
  • Step 124 If the shared information does not include the shared content that is the same as the information of the item or is similar to the type of the item, according to the sharing information, obtain another user who has the same user preference as the user who owns the electronic coupon. And the other users who are the same as the user who owns the electronic coupon are obtained as the target user.
  • the user who has the same user preference as the electronic coupon may also like the item corresponding to the electronic coupon, and therefore such a user can also be the target user.
  • the user's preference of the electronic ticket is obtained, and according to the The user's preference acquires other users who have the same preferences as the user who owns the electronic coupon, thereby determining these other users as the target users.
  • determining whether the user preferences are the same may be determined from a history purchase record of the user or user preference information expressed by the user tag.
  • Step 13 Send the target user to a user who owns the electronic coupon, so that the user who owns the electronic coupon sends the electronic coupon to the target user.
  • the target user After the target user is determined, the target user is pushed to the mobile terminal of the user who owns the electronic coupon, so that the user who owns the electronic coupon decides which user in the circle of friends to send the electronic coupon.
  • the embodiment of the present application provides a method for sending an electronic coupon, which obtains the shared information of each user in the circle of friends, matches the target user according to the shared information and the information of the electronic coupon itself, thereby recommending the target user to the electronic possession.
  • the user of the voucher so that the user who owns the voucher can send the voucher to these recommended users.
  • the electronic coupon can be matched to the most suitable user, the interaction between the users is enhanced, and the interaction between the users is improved.
  • the number of electronic coupons owned by the user may not match the number of recommended target users, and therefore, it is necessary to properly distribute the electronic coupons among the target users.
  • FIG. 4 is a flowchart of a method for sending an electronic coupon according to another embodiment of the present application. schematic diagram. As shown in FIG. 4, the method includes:
  • Step 21 Obtain sharing information of each user in the circle of friends.
  • Step 22 Match the target user according to the sharing information and the information of the electronic coupon.
  • Step 23 Determine the number of the electronic coupons owned by the user who owns the electronic coupon and the size of the number of the target users.
  • Step 24 When the number of the target users is greater than the number of the electronic coupons, obtain a historical interaction record between each target user and a user who owns the electronic coupon.
  • Step 25 Sort the target users according to the size of the information amount included in the historical interaction record, and recommend the target user to the user who owns the electronic coupon according to the sorting result.
  • the server can count the number of electronic coupons owned by the user, count the number of target users, and then compare the sizes of the two numbers.
  • the historical interaction record includes: chat interaction information, like information, forwarding information, and collection information between the target user and the user who owns the electronic coupon.
  • the number and duration of the chats in the preset time period may be counted, so that the amount of information included in the historical interaction record is evaluated according to the number of chats and the duration. If the number of times and/or the time is longer, the amount of information is considered to be more Big. According to the order of the amount of information from high to low, or from low to high, the number of people corresponding to the number of electronic coupons is selected, and the final determined user is the user who can send the electronic coupon.
  • the number of likes it is also possible to count the number of likes, the number of forwards, and the number of favorites.
  • the amount of information included in the historical interactive record is represented by the number of likes, the number of forwards, and the total number of favorites. Similarly, the larger the total number, the greater the amount of information. According to the order of the amount of information from high to low, or from low to high, the number of people corresponding to the number of electronic coupons is selected, and the final determined user is the user who can send the electronic coupon.
  • the amount of information indicates a close relationship between the user and the user who owns the electronic coupon.
  • the more the amount of information, the more intimate the relationship is, and the user who chooses to be alienated is recommended as the target user. It is conducive to promoting communication between users who have e-vouchers and users who are alienated from each other to maintain their friends' resources.
  • the user with the most information can also be selected as the target user to further deepen the friend relationship.
  • all of the target users may be recommended to the user who owns the electronic coupons.
  • the embodiment of the present application provides a method for transmitting an electronic coupon, which acquires sharing information of each user in a circle of friends, and matches the target user according to the shared information and the information of the electronic coupon itself, when the number of electronic coupons is greater than that of the target user.
  • the electronic coupons are further matched with appropriate users, and the users with less communication are preferentially matched.
  • This embodiment can enhance communication and interaction between users and enhance the fun of interaction between users.
  • FIG. 5 is a schematic structural diagram of an apparatus for transmitting an electronic coupon according to an embodiment of the present application.
  • the device 30 includes an acquisition module 31, a matching module 32, and a transmission module 33.
  • the obtaining module 31 is configured to acquire sharing information of each user in the circle of friends; the matching module 32 is configured to match the target user according to the sharing information and the information of the electronic coupon; and the sending module 33 is configured to The user of the electronic coupon transmits the target user to cause the user who owns the electronic coupon to send the electronic coupon to the target user.
  • the matching module 32 includes: a first obtaining unit 321, a determining unit 322, and a second acquiring unit 323.
  • the first obtaining unit 321 is configured to acquire information about the item corresponding to the electronic coupon
  • the determining unit 322 is configured to determine whether the sharing information includes the same information as the item or the type of the item is similar
  • a second acquisition unit 323, configured to acquire a user corresponding to the shared content if the sharing information includes shared content that is the same as the information of the item or is similar to the type of the item, and the acquired content is obtained.
  • the user is the target user.
  • the matching module 32 further includes: a third obtaining unit 324.
  • the third obtaining unit 324 is configured to: if the sharing information does not include the shared content that is the same as the information of the item or is similar to the type of the item, acquire and share the user who owns the electronic ticket according to the sharing information. Other users who are the same are preferred, and the other users who are the same as the user who owns the electronic coupon are acquired as the target user.
  • the sharing information includes: user history purchase record information, or user preference information.
  • the electronic coupon is a two-dimensional code pattern or a two-dimensional code serial number.
  • the information exchange, the execution process, and the like between the modules and the units are based on the same concept as the method embodiment of the present application, and the specific content is also applicable to the sending.
  • a device for electronic coupons The various modules in the embodiments of the present application can be implemented as separate hardware or software, and can be implemented by using separate hardware or software as needed. A combination of the functions of the unit.
  • the embodiment of the present application provides an apparatus for transmitting an electronic voucher.
  • the device matches the target user according to the shared information and the information of the electronic voucher itself by acquiring the sharing information of each user in the circle of friends, thereby recommending the target user to the electronic device.
  • the user of the voucher so that the user who owns the voucher can send the voucher to these recommended users.
  • the electronic coupon can be matched to the most suitable user, the interaction between the users is enhanced, and the interaction between the users is improved.
  • FIG. 6 is a schematic diagram showing the hardware structure of an electronic device for performing a method for transmitting an electronic coupon according to an embodiment of the present application.
  • the electronic device 40 includes:
  • One or more processors 41 and a memory 42 are exemplified by a processor 41 in FIG.
  • the processor 41 and the memory 42 may be connected by a bus or other means, as exemplified by a bus connection in FIG.
  • the apparatus for performing the method of transmitting the electronic coupon may further include: an input device 43 and an output device 44.
  • the memory 42 is a non-volatile computer readable storage medium, and can be used for storing a non-volatile software program, a non-volatile computer-executable program, and a module, as in the method for transmitting an electronic coupon in the embodiment of the present application.
  • Program instructions/modules for example, acquisition module 31, matching module 32, and transmission module 33 shown in FIG. 5.
  • the processor 41 executes various functional applications of the server and data processing by executing non-volatile software programs, instructions, and modules stored in the memory 42, that is, the method of transmitting the electronic coupons by the above method embodiments.
  • the memory 42 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data created according to use of the device that transmits the electronic ticket, and the like.
  • memory 42 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device.
  • memory 42 may optionally include a memory remotely located relative to processor 41, which may be connected to a device that transmits the electronic coupon over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
  • the input device 43 can receive the input numeric or character information and generate a key signal input related to user settings and function control of the device transmitting the electronic coupon.
  • Output device 44 may include a display device such as a display screen.
  • the one or more modules are stored in the memory 42 and, when executed by the one or more processors 41, perform a method of transmitting an electronic coupon in any of the above method embodiments, for example, performing FIG. 2 described above
  • the method steps 11 to 13 in the method, the method steps 121 to 124 in FIG. 3, and the method steps 21 to 25 in FIG. 4 implement the functions of the modules 31-33 and 321-324 in FIG.
  • the electronic device of the embodiment of the present application exists in various forms, including but not limited to:
  • Server A device that provides computing services.
  • the server consists of a processor, a hard disk, a memory, a system bus, etc.
  • the server is similar to a general-purpose computer architecture, but because of the need to provide highly reliable services, processing power and stability High reliability in terms of reliability, security, scalability, and manageability.
  • the embodiment of the present application provides a non-transitory computer readable storage medium storing computer-executable instructions that are executed by an electronic device to perform any of the above method embodiments.
  • the method of transmitting the electronic coupon for example, performing the method steps 11 to 13 in FIG. 2, the method step 121 to the step 124 in FIG. 3, and the method step 21 to step 25 in FIG.
  • An embodiment of the present application provides a computer program product, including a computing program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer,
  • the computer executes the method of transmitting an electronic coupon in any of the above method embodiments, for example, performing the method steps 11 to 13 in FIG. 2 described above, the method steps 121 to 124 in FIG. 3, and the method step 21 in FIG. Go to step 25 to implement the functions of modules 31-33 and units 321-324 in FIG.
  • the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may be or It may not be a physical unit, that is, it may be located in one place, or it may be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

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Abstract

本申请涉及信息技术领域，尤其涉及一种发送电子券的方法及装置。该方法包括：获取朋友圈中各用户的分享信息；根据所述分享信息，以及所述电子券的信息匹配目标用户；向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。该实施方式，能够将电子券匹配给最合适的用户，加强了用户之间的互动，提升了用户之间互动的乐趣。

Description

一种发送电子券的方法及装置
本申请要求于2017年05月31日提交中国专利局，申请号为2017104012783，申请名称为“一种发送电子券的方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及信息技术领域，尤其涉及一种发送电子券的方法及装置。
背景技术
通常会使用电子券作为用户的消费凭证，例如，二维码，日常生活中用户购买电影票后会获取到相应的二维码，用户可以凭借该二维码在取票机取票。
发明人在实现本申请的过程中，发现相关技术存在以下问题：当拥有该电子券的用户不需要消费该电子券时，为了避免造成电子券浪费，用户常常想将该电子券赠送给其他人，通常是根据用户的个人意愿赠送电子券，以至于收到电子券的人可能不是最合适的。因此，如果能将电子券赠送给最需要的人，将能有效的促进人与人之间的互动，提升用户之间互动的乐趣。
发明内容
本申请实施例要解决的技术问题是提供一种发送电子券的方法及装置，用于提升用户之间互动的乐趣。
本申请实施例的一个方面，提供一种发送电子券的方法，包括：
获取朋友圈中各用户的分享信息；
根据所述分享信息，以及所述电子券的信息匹配目标用户；
向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
可选地，所述根据所述分享信息，以及所述电子券的信息匹配目标用户包括：
获取所述电子券对应的物品的信息；
判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；
如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
可选地，所述方法还包括：
如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
可选地，所述分享信息包括：用户历史购买记录信息，或者用户偏好信息。
可选地，所述电子券为二维码图案或者二维码序列号。
本申请实施例的另一方面，提供一种发送电子券的装置，包括：
获取模块，用于获取朋友圈中各用户的分享信息；
匹配模块，用于根据所述分享信息，以及所述电子券的信息匹配目标用户；
发送模块，用于向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
可选地，所述匹配模块包括：
第一获取单元，用于获取所述电子券对应的物品的信息；
判断单元，用于判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；
第二获取单元，用于如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
可选地，所述匹配模块还包括：
第三获取单元，用于如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
可选地，所述分享信息包括：用户历史购买记录信息，或者用户偏好信息。
可选地，所述电子券为二维码图案或者二维码序列号。
本申请实施例的又一方面，提供一种电子设备，该电子设备包括：至少一个处理器；以及与所述至少一个处理器通信连接的存储器；其中，所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行如上所述的方法。
本申请实施例的再一方面，提供一种非易失性计算机可读存储介质，所述非易失性计算机可读存储介质存储有计算机可执行指令，所述计算机可执行指令用于使所述计算机执行如上所述的方法。
本申请实施例的还一方面，提供一种计算机程序产品，所述计算机程序产品包括存储在非易失性计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行如上所述的方法。
在本申请实施例中，通过获取朋友圈中各用户的分享信息，根据该分享信息以及电子券本身的信息匹配目标用户，从而将该目标用户推荐给拥有电子券的用户，以便拥有电子券的用户能向这些推荐的用户发送电子券。该实施方式，能够将电子券匹配给最合适的用户，加强了用户之间的互动，提升了用户之间互动的乐趣。
附图说明
一个或多个实施例通过与之对应的附图中的图片进行示例性说明，这些示例性说明并不构成对实施例的限定，附图中具有相同参考数字标号的元件表示为类似的元件，除非有特别申明，附图中的图不构成比例限制。
图1是本申请各个实施例所涉及的一种实施环境的结构示意图；
图2是本申请实施例提供的一种发送电子券的方法的流程示意图；
图3是本申请实施例提供的一种发送电子券的方法中根据分享信息，以及电子券的信息匹配目标用户的方法的流程示意图；
图4是本申请另一实施例提供的一种发送电子券的方法的流程示意图；
图5是本申请实施例提供的一种发送电子券的装置的结构示意图；
图6是本申请实施例提供的执行发送电子券的方法的电子设备的硬件结构 示意图。
具体实施方式
为了使本申请的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本申请进行进一步详细说明。应当理解，此处所描述的具体实施例仅用以解释本申请，并不用于限定本申请。
此外，下面所描述的本申请各个实施方式中所涉及到的技术特征只要彼此之间未构成冲突就可以相互组合。
请参阅图1，图1是本申请各个实施例所涉及的一种实施环境的结构示意图。如图1所示，该实施环境包括服务器100，移动终端200。服务器100可以是侦听其他终端提交的服务请求，并提供相应服务的一个、多个高性能的计算机或者云计算中心。移动终端200可以是诸如手机、平板电脑、笔记本电脑、可穿戴设备(智能手环等)之类的智能设备，优选为手机、平板电脑、笔记本电脑。移动终端200可以通过有线网络或者无线网络与服务器100连接，从而实现向服务器100发送请求的目的，以及接收服务器100所发送的内容的目的。移动终端200可以运行有浏览器，也可以运行有其他能够加载和显示网页页面的应用程序，比如购物类应用、支付类应用、社交类应用等。
需要说明的是，图1中仅示出了一个服务器100和三个移动终端200，本领域技术人员可以理解的是，还可以包括任意数量的服务器100和移动终端200。
基于该实施环境，本申请下述实施例提供了一种发送电子券的方法和及装置。其中，发送电子券的方法中的步骤由服务器执行，发送电子券的装置可以作为一个软件或硬件功能单元设置在所述服务器中，也可以作为整合在服务器中的一个功能模块，执行本申请实施例的发送电子券的方法。
请参阅图2，图2是本申请实施例提供的一种发送电子券的方法的流程示意图。如图2所示，该方法包括：
步骤11、获取朋友圈中各用户的分享信息。
在本实施例中，所述朋友圈指的是由均使用同一APP的熟人、半熟人组成的关系圈，其中，该APP可以为购物类的应用，并且用户所购的商品可以用电子券作为凭证，用户可以使用电子券获取购买的商品，朋友圈的用户之间也可 以互相发送电子券。
该分享信息指的是朋友圈的用户分享的信息，根据用户的个人意愿选择性的分享信息。该分享信息包括用户的历史购买记录信息，例如，用户可以将最近一个里月在上述APP购买的商品向朋友圈的其他用户分享。该分享信息还包括用户偏好信息，该用户偏好信息可以以用户标签的形式展示给其他用户，通过几个关键词向其他用户展示自己的爱好，其他用户也可以给该用户贴标签。例如，A用户的标签包括“芒果”“游泳”，则表示用户A喜欢吃芒果，并且爱好游泳。
步骤12、根据所述分享信息，以及所述电子券的信息匹配目标用户。
在本实施例中，获取到朋友圈中各用户的分享信息后，结合电子券本身所表示的信息，查找朋友圈中与该电子券匹配的用户。
具体地，如图3所示，根据所述分享信息，以及所述电子券的信息匹配目标用户具体包括：
步骤121、获取所述电子券对应的物品的信息；
该电子券可以为二维码图案或者二维码序列号。通过识别该电子券，可以读取出电子券所表示的物品的信息，其具体可以表示为用户所购买的某一种或某几种商品，例如，一箱苹果，或者一瓶红酒等。
步骤122、判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；
识别出电子券所包含的物品的信息后，将该信息与用户的分享信息进行比较，判断用户的分享信息中是否包含该物品的信息，或者与该物品类型相近的分享内容。其中，与该物品的类型相近表示分享信息中的物品与电子券所表示的物品属于同一类，该类别的确认可以根据日常经验来预先确定好，例如，碳酸饮料类包括可乐和雪碧、酒类包括红酒、白酒以及啤酒，等等。
例如，该电子券表示为一瓶红酒，在用户的分享信息中，用户A有分享购买过红酒的记录，即认为用户A的分享信息与该电子券的信息相同；另外，用户B有分享购买过啤酒的记录，即认为用户B的分享信息与电子券的信息相近。
步骤123、如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
判断到分享信息中存在与所述物品的信息相同或者与所述物品的类型相近的分享内容，此时，获取该分享内容所对应的用户，将这些用户确认为目标用户，即可以发送所述电子券的用户。
在一些实施例中，同样请参阅图3，根据所述分享信息，以及所述电子券的信息匹配目标用户还包括：
步骤124、如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
在这里，认为与拥有电子券用户喜好相同的用户，也可能喜欢电子券对应的物品，因此，这类用户也可以作为目标用户。
判断到分享信息中不存在与所述物品的信息相同或者与所述物品的类型相近的分享内容，此时，通过分析所述分享信息，获取拥有所述电子券的用户的喜好，并根据该用户的喜好获取与拥有所述电子券的用户喜好相同的其他用户，从而将这些其他用户确定为目标用户。
其中，判断用户喜好是否相同，可以从用户的历史购买记录或者用户标签所表达的用户偏好信息来确定。
步骤13、向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
确定目标用户之后，向拥有电子券的用户的移动终端推送该目标用户，从而使拥有电子券的用户决定向朋友圈中的哪位用户发送电子券。
本申请实施例提供了一种发送电子券的方法，该方法通过获取朋友圈中各用户的分享信息，根据该分享信息以及电子券本身的信息匹配目标用户，从而将该目标用户推荐给拥有电子券的用户，以便拥有电子券的用户能向这些推荐的用户发送电子券。该实施方式，能够将电子券匹配给最合适的用户，加强了用户之间的互动，提升了用户之间互动的乐趣。
可以理解的是，用户所拥有的电子券的数目可能不能与推荐的目标用户的人数相匹配，因此，需要在目标用户中合理的分配电子券。
请参阅图4，图4是本申请另一实施例提供的一种发送电子券的方法的流程 示意图。如图4所示，该方法包括：
步骤21、获取朋友圈中各用户的分享信息。
步骤22、根据所述分享信息，以及所述电子券的信息匹配目标用户。
其中，步骤21-步骤22可参考上述实施例中的叙述，在此不再赘述。
步骤23、判断拥有所述电子券的用户所拥有的电子券的张数与所述目标用户的人数的大小。
步骤24、当所述目标用户的人数大于所述电子券的张数时，获取各目标用户与拥有所述电子券的用户的历史互动记录。
步骤25、根据所述历史互动记录所包含的信息量的大小将所述目标用户进行排序，并根据排序结果向拥有所述电子券的用户推荐所述目标用户。
在本实施例中，服务器能够统计用户所拥有的电子券的数目，并统计目标用户的人数，然后比较这两个数目的大小。
其中，该历史互动记录包括：目标用户与拥有电子券用户之间的聊天互动信息、点赞信息、转发信息、收藏信息等。可以统计预设时间段内的聊天的次数、时长，从而根据聊天次数和时长来评价所述历史互动记录所包含的信息量的大小，如果次数越多和/或时间越长，认为信息量越大。根据信息量从高到低，或者从低到高的顺序进行排序，选择电子券的数目所对应的人数，最终确定的用户即用户可以发送电子券的用户。
也可以统计点赞数量、转发数量以及收藏数量，通过加权求和，用点赞数量、转发数量以及收藏数量的总数表示所述历史互动记录所包含的信息量的大小。同理，总数目越大，信息量越大。根据信息量从高到低，或者从低到高的顺序进行排序，选择电子券的数目所对应的人数，最终确定的用户即用户可以发送电子券的用户。
优选地，信息量表示该用户与拥有电子券用户之间的亲疏关系，信息量越少，关系就越疏远，信息量越多，关系越亲密，选择关系疏远的用户作为目标用户进行推荐，有利于促进拥有电子券用户与关系疏远的用户之间的交流，以维护其朋友资源。当然，在其它替代实施例中，也可以选择信息量最多的用户作为目标用户，以实现进一步加深朋友关系。
此外，当所述目标用户的人数小于或者等于所述电子券的张数时，可以向拥有电子券的用户推荐全部的目标用户。
本申请实施例提供了一种发送电子券的方法，该方法通过获取朋友圈中各用户的分享信息，根据该分享信息以及电子券本身的信息匹配目标用户，当电子券的数量比目标用户的人数少时，根据用户之间的交流程度，进一步为电子券匹配合适的用户，并且优先匹配交流少的用户。该实施方式，能够加强用户之间的交流与互动，提升了用户之间互动的乐趣。
请参阅图5，图5是本申请实施例提供的一种发送电子券的装置的结构示意图。如图5所示，该装置30包括：获取模块31、匹配模块32以及发送模块33。
其中，获取模块31，用于获取朋友圈中各用户的分享信息；匹配模块32，用于根据所述分享信息，以及所述电子券的信息匹配目标用户；发送模块33，用于向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
其中，该匹配模块32包括：第一获取单元321、判断单元322以及第二获取单元323。第一获取单元321，用于获取所述电子券对应的物品的信息；判断单元322，用于判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；第二获取单元323，用于如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
在一些实施例中，同样请参考图5，该匹配模块32还包括：第三获取单元324。第三获取单元324，用于如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
在一些实施例中，所述分享信息包括：用户历史购买记录信息，或者用户偏好信息。
在一些实施例中，所述电子券为二维码图案或者二维码序列号。
需要说明的是，本申请实施例中的发送电子券的装置中的各个模块、单元之间的信息交互、执行过程等内容，由于与本申请方法实施例基于同一构思，具体内容同样适用于发送电子券的装置。本申请实施例中的各个模块能作为单独的硬件或软件来实现，并且可以根据需要使用单独的硬件或软件来实现各个 单元的功能的组合。
本申请实施例提供了一种发送电子券的装置，该装置通过获取朋友圈中各用户的分享信息，根据该分享信息以及电子券本身的信息匹配目标用户，从而将该目标用户推荐给拥有电子券的用户，以便拥有电子券的用户能向这些推荐的用户发送电子券。该实施方式，能够将电子券匹配给最合适的用户，加强了用户之间的互动，提升了用户之间互动的乐趣。
请参考图6，图6是本申请实施例提供的执行发送电子券的方法的电子设备的硬件结构示意图。如图6所示，该电子设备40包括：
一个或多个处理器41以及存储器42，图6中以一个处理器41为例。
处理器41和存储器42可以通过总线或者其他方式连接，图6中以通过总线连接为例。
执行发送电子券的方法的设备还可以包括：输入装置43和输出装置44。
存储器42作为一种非易失性计算机可读存储介质，可用于存储非易失性软件程序、非易失性计算机可执行程序以及模块，如本申请实施例中的发送电子券的方法对应的程序指令/模块(例如，附图5所示的获取模块31、匹配模块32以及发送模块33)。处理器41通过运行存储在存储器42中的非易失性软件程序、指令以及模块，从而执行服务器的各种功能应用以及数据处理，即实现上述方法实施例发送电子券的方法。
存储器42可以包括存储程序区和存储数据区，其中，存储程序区可存储操作系统、至少一个功能所需要的应用程序；存储数据区可存储根据发送电子券的装置的使用所创建的数据等。此外，存储器42可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件、闪存器件、或其他非易失性固态存储器件。在一些实施例中，存储器42可选包括相对于处理器41远程设置的存储器，这些远程存储器可以通过网络连接至发送电子券的装置。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。
输入装置43可接收输入的数字或字符信息，以及产生与发送电子券的装置的用户设置以及功能控制有关的键信号输入。输出装置44可包括显示屏等显示设备。
所述一个或者多个模块存储在所述存储器42中，当被所述一个或者多个处理器41执行时，执行上述任意方法实施例中发送电子券的方法，例如，执行以上描述的图2中的方法步骤11至步骤13，图3中的方法步骤121至步骤124，图4中的方法步骤21至步骤25，实现图5中的模块31-33、单元321-324的功能。
上述产品可执行本申请实施例所提供的方法，具备执行方法相应的功能模块和有益效果。未在本实施例中详尽描述的技术细节，可参见本申请实施例所提供的方法。
本申请实施例的电子设备以多种形式存在，包括但不限于：
(1)服务器：提供计算服务的设备，服务器的构成包括处理器、硬盘、内存、系统总线等，服务器和通用的计算机架构类似，但是由于需要提供高可靠的服务，因此在处理能力、稳定性、可靠性、安全性、可扩展性、可管理性等方面要求较高。
(2)其他具有数据交互功能的电子装置。
本申请实施例提供了一种非易失性计算机可读存储介质，所述非易失性计算机可读存储介质存储有计算机可执行指令，该计算机可执行指令被电子设备执行上述任意方法实施例中的发送电子券的方法，例如，执行以上描述的图2中的方法步骤11至步骤13，图3中的方法步骤121至步骤124，图4中的方法步骤21至步骤25，实现图5中的模块31-33、单元321-324的功能。
本申请实施例提供了一种计算机程序产品，包括存储在非易失性计算机可读存储介质上的计算程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时时，使所述计算机执行上述任意方法实施例中的发送电子券的方法，例如，执行以上描述的图2中的方法步骤11至步骤13，图3中的方法步骤121至步骤124，图4中的方法步骤21至步骤25，实现图5中的模块31-33、单元321-324的功能。
以上所描述的装置实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也 可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。
通过以上的实施方式的描述，本领域普通技术人员可以清楚地了解到各实施方式可借助软件加通用硬件平台的方式来实现，当然也可以通过硬件。本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流程是可以通过计算机程序来指令相关的硬件来完成，所述的程序可存储于一计算机可读取存储介质中，该程序在执行时，可包括如上述各方法的实施例的流程。其中，所述的存储介质可为磁碟、光盘、只读存储记忆体(Read-Only Memory，ROM)或随机存储记忆体(Random Access Memory，RAM)等。
最后应说明的是：以上实施例仅用以说明本申请的技术方案，而非对其限制；在本申请的思路下，以上实施例或者不同实施例中的技术特征之间也可以进行组合，步骤可以以任意顺序实现，并存在如上所述的本申请的不同方面的许多其它变化，为了简明，它们没有在细节中提供；尽管参照前述实施例对本申请进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本申请各实施例技术方案的范围。

Claims (13)

  1. 一种发送电子券的方法，其特征在于，包括：
    获取朋友圈中各用户的分享信息；
    根据所述分享信息，以及所述电子券的信息匹配目标用户；
    向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
  2. 根据权利要求1所述的方法，其特征在于，所述根据所述分享信息，以及所述电子券的信息匹配目标用户包括：
    获取所述电子券对应的物品的信息；
    判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；
    如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
  3. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
  4. 根据权利要求1至3任一项所述的方法，其特征在于，所述分享信息包括：用户历史购买记录信息，或者用户偏好信息。
  5. 根据权利要求1所述的方法，其特征在于，所述电子券为二维码图案或者二维码序列号。
  6. 一种发送电子券的装置，其特征在于，包括：
    获取模块，用于获取朋友圈中各用户的分享信息；
    匹配模块，用于根据所述分享信息，以及所述电子券的信息匹配目标用户；
    发送模块，用于向拥有所述电子券的用户发送所述目标用户，以使拥有所述电子券的用户向所述目标用户发送所述电子券。
  7. 根据权利要求6所述的装置，其特征在于，所述匹配模块包括：
    第一获取单元，用于获取所述电子券对应的物品的信息；
    判断单元，用于判断所述分享信息中是否包含与所述物品的信息相同或者与所述物品的类型相近的分享内容；
    第二获取单元，用于如果所述分享信息中包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，获取所述分享内容对应的用户，并且将获取到的所述用户作为目标用户。
  8. 根据权利要求7所述的装置，其特征在于，所述匹配模块还包括：
    第三获取单元，用于如果所述分享信息中不包含与所述物品的信息相同或者与所述物品的类型相近的分享内容，根据所述分享信息，获取与拥有所述电子券的用户喜好相同的其他用户，并且将获取到的所述与拥有所述电子券的用户喜好相同的其他用户作为所述目标用户。
  9. 根据权利要求6至8任一项所述的装置，其特征在于，所述分享信息包括：用户历史购买记录信息，或者用户偏好信息。
  10. 根据权利要求6所述的装置，其特征在于，所述电子券为二维码图案或者二维码序列号。
  11. 一种电子设备，其特征在于，包括：
    至少一个处理器；以及，
    与所述至少一个处理器通信连接的存储器；其中，
    所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行权利要求1-5任一项所述的方法。
  12. 一种非易失性计算机可读存储介质，其特征在于，所述计算机可读存储介质存储有计算机可执行指令，所述计算机可执行指令用于使计算机执行权利要求1-5任一项所述的方法。
  13. 一种计算机程序产品，其特征在于，所述计算机程序产品包括存储在非易失性计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行权利要求1-5任一项所述的方法。
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