WO2018133011A1 - Video rebroadcast method and system - Google Patents
Video rebroadcast method and system Download PDFInfo
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- WO2018133011A1 WO2018133011A1 PCT/CN2017/071743 CN2017071743W WO2018133011A1 WO 2018133011 A1 WO2018133011 A1 WO 2018133011A1 CN 2017071743 W CN2017071743 W CN 2017071743W WO 2018133011 A1 WO2018133011 A1 WO 2018133011A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/222—Studio circuitry; Studio devices; Studio equipment
- H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
- H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay
Definitions
- the present invention belongs to the field of sports event broadcast technology, and more particularly to a video broadcast method and system.
- the object of the present invention is to provide a random replacement of the advertisement content displayed on the display screen of the stadium advertisement for the above-mentioned defects of the prior art, which can satisfy different advertisement contents of different event sponsors of local or global events. Video broadcast method and system for diverse needs.
- the present invention provides a video relay method, the method comprising the following steps:
- the advertisement video B is replaced with the inserted video c to be displayed, and the live video including the inserted video C is rebroadcasted.
- the present invention also provides a video broadcast system, where the video broadcast system includes:
- a video capture device for collecting live video; wherein the live video includes at least an advertisement video B presented on an advertisement display screen of the scene; [0010] an image recognition subsystem for determining a play position of the advertisement video B in the collected live video by image recognition;
- the present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to conveniently and quickly replace the advertisement video B in the collected live video.
- the displayed video replacement solution for video C is displayed, and the advertisement video replacement scheme is applied to video broadcasts to different countries or regions around the world.
- the present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world).
- Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and citizenship of various cultural and sports undertakings.
- FIG. 1 is a flowchart of a video broadcast method according to a first preferred embodiment of the present invention
- FIG. 2 is a flowchart of a video broadcast method according to a second preferred embodiment
- FIG. 3 is a flowchart of an advertisement content replacement scheme included in the video relay method shown in FIG. 1 or FIG. 2;
- FIG. 4 is a structural block diagram of a video broadcast system according to a third preferred embodiment of the present invention.
- FIG. 5 is a structural block diagram of an image recognition subsystem in the video relay system shown in FIG. 4.
- the present invention is directed to the broadcast content of the sports event, the advertisement content inserted in the video broadcast content is exactly the same as the advertisement display content viewed by the live audience on the advertisement display screen, and the advertisement content on the advertisement display cannot be replaced, which cannot be satisfied.
- Technical flaws in the ad insertion requirements of different event sponsors around the world proposed an image recognition and frame insertion technology to realize the advertising content on the advertisement screen of live video without affecting the viewers watching the live video of the game.
- a video broadcast method and system that satisfactorily and quickly replaces the needs of different sports event sponsors to insert different advertising content around the world.
- the video broadcast method and system can be applied to various application scenarios such as a stadium ball game, an entertainment program, an award ceremony, a party, a news, and the like.
- the following describes the implementation of the video relay method and system of the present invention by using the stadium as a specific application scenario:
- a first preferred embodiment of the present invention provides a video broadcast method, which includes the following steps:
- the live video includes at least an advertisement video B presented on an advertisement display screen of the scene.
- the live video may include live game video A, advertising video ⁇ , and other videos (such as a wonderful playback video).
- S200 determining, by image recognition, a play position of the advertisement video B in the collected live video; [0026] specifically, the advertisement video B′ to be placed on the advertisement display screen may be used as an image recognition reference template. Performing image recognition with the collected live video to determine the playback position of the advertisement video B in the live video;
- the present invention further includes a step of calibrating the video capture device 100 for collecting live video during the video broadcast process, which is located before step S100.
- the video broadcast method provided by the first preferred embodiment of the present invention realizes the random replacement of the advertisement video in the broadcast game video, and satisfies the needs of different countries or regions for the sponsor to insert different advertisement contents, and promotes various items. The development and dissemination of cultural and sports careers and news.
- the present invention also provides some improvements on the basis of the first preferred embodiment, and proposes another video broadcast method that achieves better results.
- the video broadcast method provided by the second preferred embodiment of the present invention includes the following steps:
- step S120' determining whether the advertisement content replacement function has been activated; if yes, performing the above steps S200 and S300 in sequence, otherwise, proceeding to step S200'.
- the video broadcast method proposed by the second preferred embodiment of the present invention provides two options for the stadium ball game organizer and the video broadcast service provider, so that the stadium ball game sponsors around the world can select according to their needs. Play the default advertising video on the stadium advertising display, or insert other advertising video content, which not only satisfies the advertising needs of the sponsors of this Earth, but also meets the advertising needs of the stadium sponsors of other regions/countries. Promoted the development and prosperity of sports activities.
- the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B respectively comprise a plurality of live game video segments and multiple default advertisements.
- the video segment is composed.
- the video broadcast method in the first or second embodiment of the present invention further includes an advertisement video replacement scheme embodied in step S200, and the advertisement video replacement scheme specifically includes the following sub-steps:
- S201 Determine, at a respective play position of the one or more default advertisement video segments that need to be replaced in the live video.
- the broadcast includes a plurality of live game video segments and a live video of the one or more inserted video segments.
- the present invention may be based on the determined one or more default advertising video segments that need to be removed at the present
- the respective playback positions in the field video are inserted into the live video in parallel by the frame insertion technique, which improves the video processing efficiency and reduces the delay caused by the video broadcast.
- the third preferred embodiment of the present invention further correspondingly provides a video broadcast system.
- the video broadcast system includes:
- a video capture device 100 for collecting live video wherein the live video includes at least an advertisement video B presented on the advertisement display screen;
- an image recognition subsystem 200 for determining a playback position of the advertisement video B in the collected live video by image recognition
- the video capture device 100 is a high speed camera mounted on a stadium venue.
- the video capture device 100 is a high speed camera mounted on a stadium venue.
- the video broadcast system also includes a video capture device target stator system 400 for calibrating the video capture device 100 for capturing live video during a video broadcast.
- the image recognition subsystem 200 is specifically configured to use the advertisement video B′ to be placed on the advertisement display screen as an image recognition reference template, and perform image recognition on the collected live video to determine the advertisement video B.
- the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B are respectively composed of multiple live game video segments and multiple default advertisements.
- the video segment is composed.
- the image recognition subsystem 200 includes:
- an advertisement video segment locating module 201 for determining a respective playback position of one or more default advertising video segments that need to be removed in the live video
- a video insertion module 202 that includes the plurality of live game video segments and the one or more interposed video segments.
- the video relay control subsystem 300 includes: [0052]
- the advertisement content replacement determining module 301 is configured to determine whether the video display control system has activated the advertisement replacement function; if yes, output the live video composed of the live game video A and the inserted video C; The live video of the live game video A and the advertisement video B.
- the video broadcast system of the present invention provides the user with two options for playing a default advertisement video or inserting a video on a stadium advertisement display screen, which can be sponsored according to the stadium event organizer, the local sponsor, and the tournament sponsors around the world.
- the interstitial demand of the business or broadcaster for different countries and regions, selectively display the display content on the advertisement display (the default advertisement video B or insert video C), which can ensure that the playback quality of the live game video is not affected.
- viewers Under the premise of high-quality live video, viewers can meet the diverse needs of different sports venue sponsors to insert different advertising content.
- the present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to facilitate the advertisement video B in the collected live video. Quickly replace it with the ad video replacement solution for the inserted video C that needs to be displayed, and apply the ad video replacement solution to video broadcasts to different countries or regions around the world.
- the present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world).
- Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and citizenship of various cultural and sports undertakings.
- the storage medium may be a magnetic disk, an optical disk, or a read-only storage memory (Read only)
- ROM Read Only Memory
- RAM Random Access Memory
Abstract
Provided are a video rebroadcast method and system. The video rebroadcast method comprises: capturing a live video, the live video at least comprising an advertisement video B displayed on a live advertisement display screen; determining a play position of the advertisement video B in the captured live video by means of image recognition; on the basis of the determined play position of the advertisement video B in the live video, replacing the advertisement video B with an insert video C required to be displayed, and rebroadcasting the live video comprising at least the insert video C. According to the video rebroadcast method and system, advertisement content (an advertisement or insert advertisement by default) displayed on an advertisement display screen can be selectively broadcasted according to the requirements of event hosts and sponsors for different countries or regions according to the needs of the event organizer and the sponsor, which meets the insert advertising needs of local event sponsors, as well as the various needs for inserting different advertisement content for event sponsors in other countries or regions.
Description
一种视频转播方法及系统 Video broadcast method and system
技术领域 Technical field
[0001] 本发明属于体育赛事转播技术领域， 更具体地说， 涉及一种视频转播方法及系 统。 [0001] The present invention belongs to the field of sports event broadcast technology, and more particularly to a video broadcast method and system.
背景技术 Background technique
[0002] 为满足全球各地观众通过电视收看重大体育赛事的需要， 往往通过高速摄像机 对体育场馆比赛现场进行摄制及实况转播。 这种视频转播方式存在的技术缺陷 在于： 视频转播内容中插播的广告内容与现场观众在广告显示屏上观看到的广 告显示内容完全相同， 而且， 广告显示屏上的广告内容不便替换。 因此， 现有 的视频转播方式无法有效地满足全球各地不同赛事转播商的广告插播需求。 技术问题 [0002] In order to meet the needs of audiences around the world to watch major sports events through television, the stadium stadium is often filmed and broadcast live through high-speed cameras. The technical drawback of this video broadcast method is that the advertisement content inserted in the video broadcast content is exactly the same as the advertisement display content viewed by the live viewer on the advertisement display screen, and the advertisement content on the advertisement display screen is inconvenient to replace. Therefore, the existing video delivery methods cannot effectively meet the interstitial needs of different event broadcasters around the world. technical problem
[0003] 本发明的目的在于： 针对现有技术的上述缺陷， 提供一种可实现体育场馆广告 显示屏上显示的广告内容的随意替换， 能够满足本地或全球各地不同赛事赞助 商插播不同广告内容的多样化需求的视频转播方法及系统。 [0003] The object of the present invention is to provide a random replacement of the advertisement content displayed on the display screen of the stadium advertisement for the above-mentioned defects of the prior art, which can satisfy different advertisement contents of different event sponsors of local or global events. Video broadcast method and system for diverse needs.
问题的解决方案 Problem solution
技术解决方案 Technical solution
[0004] 为了实现上述发明目的， 本发明提供了一种视频转播方法， 该方法包括如下步 骤： In order to achieve the above object, the present invention provides a video relay method, the method comprising the following steps:
[0005] 采集现场视频， 该现场视频至少包括呈现在现场的广告显示屏上的广告视频 B [0005] collecting live video, the live video including at least an advertisement video presented on the advertisement display of the scene B
[0006] 通过图像识别确定该广告视频 B在所采集的现场视频中的播放位置； [0006] determining, by image recognition, a play position of the advertisement video B in the collected live video;
[0007] 基于所确定的该广告视频 B在该现场视频中的播放位置， 将该广告视频 B替换 为需要被显示的插入视频 c， 并转播至少包括该插入视频 C的现场视频。 Based on the determined play position of the advertisement video B in the live video, the advertisement video B is replaced with the inserted video c to be displayed, and the live video including the inserted video C is rebroadcasted.
[0008] 对应地， 本发明还提出了一种视频转播系统， 该视频转播系统包括： Correspondingly, the present invention also provides a video broadcast system, where the video broadcast system includes:
[0009] 用于采集现场视频的视频采集装置； 其中， 该现场视频至少包括呈现在现场的 广告显示屏上的广告视频 B ;
[0010] 用于通过图像识别确定该广告视频 B在所采集的现场视频中的播放位置的图像 识别子系统； 以及 [0009] a video capture device for collecting live video; wherein the live video includes at least an advertisement video B presented on an advertisement display screen of the scene; [0010] an image recognition subsystem for determining a play position of the advertisement video B in the collected live video by image recognition;
[0011] 基于该图像识别模块所确定的该广告视频 B在该现场视频中的播放位置， 将该 广告视频 B替换为需要被显示的插入视频 C， 并转播至少包括该插入视频 C的现 场视频的视频转播控制子系统。 [0011] based on the playback position of the advertisement video B determined by the image recognition module in the live video, replacing the advertisement video B with the inserted video C that needs to be displayed, and rebroadcasting the live video including at least the inserted video C Video relay control subsystem.
发明的有益效果 Advantageous effects of the invention
有益效果 Beneficial effect
[0012] 本发明采用了通过高速摄像机采集现场视频， 根据不同赞助商的不同的广告插 播需求， 利用图像识别技术以及帧插入技术将所采集的现场视频中的广告视频 B 方便快捷地替换为需要被显示的插入视频 C的广告视频替换方案， 并将该广告视 频替换方案应用于面向全球不同国家或地区的视频转播之中。 本发明可根据活 动赞助商 （比如赛事举办商， 以及全球各地的赛事赞助商或转播商） 的广告插 播需求， 针对不同国家和 /或地区， 有选择地呈现竖立在现场的广告显示屏上的 显示内容 （默认广告视频或插入视频） ， 既满足了本地球赛赞助商的广告插播 需求， 也满足了其他国家赞助商插播不同广告内容的多样化需求， 大力地促进 了文艺、 体育活动、 新闻资讯等各项文体事业的发展及繁荣。 [0012] The present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to conveniently and quickly replace the advertisement video B in the collected live video. The displayed video replacement solution for video C is displayed, and the advertisement video replacement scheme is applied to video broadcasts to different countries or regions around the world. The present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world). Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and prosperity of various cultural and sports undertakings.
对附图的简要说明 Brief description of the drawing
附图说明 DRAWINGS
[0013] 下面结合附图和具体实施方式， 对本发明视频转播方法及系统进行详细说明， 其中： [0013] The video broadcast method and system of the present invention are described in detail below with reference to the accompanying drawings and specific embodiments, wherein:
[0014] 图 1为本发明第一个较佳实施例提供的视频转播方法的流程图； 1 is a flowchart of a video broadcast method according to a first preferred embodiment of the present invention;
[0015] 图 2为第二个较佳实施例提供的视频转播方法的流程图； 2 is a flowchart of a video broadcast method according to a second preferred embodiment;
[0016] 图 3为图 1或图 2所示的视频转播方法中包含的广告内容替换方案的流程图； 3 is a flowchart of an advertisement content replacement scheme included in the video relay method shown in FIG. 1 or FIG. 2;
[0017] 图 4为本发明第三个较佳实施例提供的视频转播系统的结构框图； 4 is a structural block diagram of a video broadcast system according to a third preferred embodiment of the present invention;
[0018] 图 5为图 4所示的视频转播系统中的图像识别子系统的结构框图。 5 is a structural block diagram of an image recognition subsystem in the video relay system shown in FIG. 4.
本发明的实施方式
[0019] 为了使本发明的发明目的、 技术方案及其技术效果更加清晰， 以下结合附图和 具体实施方式， 对本发明进一步详细说明。 应当理解的是， 本说明书中描述的 具体实施方式仅仅是为了解释本发明， 并非为了限定本发明。 Embodiments of the invention The present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments. The specific embodiments described in the specification are to be construed as illustrative only and not limiting.
[0020] 本发明针对体育赛事转播过程中， 视频转播内容中插播的广告内容与现场观众 在广告显示屏上观看到的广告显示内容完全相同， 而且广告显示屏上的广告内 容无法替换， 不能满足全球各地不同赛事赞助商的广告插播需求的技术缺陷， 提出了一种在不影响观众收看现场比赛视频的前提下， 利用图像识别以及帧插 入技术来实现现场视频中广告显示屏上的广告内容的随意且快速的替换， 从而 满足全球各地不同体育赛事赞助商插播不同广告内容的需求的视频转播方法及 系统。 [0020] The present invention is directed to the broadcast content of the sports event, the advertisement content inserted in the video broadcast content is exactly the same as the advertisement display content viewed by the live audience on the advertisement display screen, and the advertisement content on the advertisement display cannot be replaced, which cannot be satisfied. Technical flaws in the ad insertion requirements of different event sponsors around the world, proposed an image recognition and frame insertion technology to realize the advertising content on the advertisement screen of live video without affecting the viewers watching the live video of the game. A video broadcast method and system that satisfactorily and quickly replaces the needs of different sports event sponsors to insert different advertising content around the world.
[0021] 该视频转播方法及系统可适用于体育场馆球赛、 娱乐节目、 颁奖礼、 晚会、 新 闻等多种应用场景。 下面将以体育场馆作为具体应用场景， 对本发明的视频转 播方法及系统的实现进行具体介绍： [0021] The video broadcast method and system can be applied to various application scenarios such as a stadium ball game, an entertainment program, an award ceremony, a party, a news, and the like. The following describes the implementation of the video relay method and system of the present invention by using the stadium as a specific application scenario:
[0022] 实施例一 [0022] Embodiment 1
[0023] 如图 1所示， 本发明第一个较佳实施例提出了一种视频转播方法， 该方法包括 如下步骤： As shown in FIG. 1, a first preferred embodiment of the present invention provides a video broadcast method, which includes the following steps:
[0024] S100、 采集现场视频。 其中， 该现场视频至少包括呈现在现场的广告显示屏上 的广告视频 B。 比如， 该现场视频可以包括现场比赛视频 A、 广告视频^ 以及 其它视频 （比如精彩回放视频） 。 [0024] S100. Collect live video. Wherein, the live video includes at least an advertisement video B presented on an advertisement display screen of the scene. For example, the live video may include live game video A, advertising video ^, and other videos (such as a wonderful playback video).
[0025] S200、 通过图像识别确定该广告视频 B在所采集的现场视频中的播放位置； [0026] 具体地， 可以将拟投放到广告显示屏上的广告视频 B'作为图像识别参照模板， 将其与所采集的现场视频进行图像识别， 以确定该广告视频 B在该现场视频中的 播放位置； 以及 [0025] S200: determining, by image recognition, a play position of the advertisement video B in the collected live video; [0026] specifically, the advertisement video B′ to be placed on the advertisement display screen may be used as an image recognition reference template. Performing image recognition with the collected live video to determine the playback position of the advertisement video B in the live video;
[0027] S300、 基于所确定的该广告视频 B在该现场视频中的播放位置， 将该现场视频 中该广告视频 B替换为需要被显示的插入视频 C， 并转播包括该插入视频 C的现 场视频。 [0027] S300. Based on the determined play position of the advertisement video B in the live video, replace the advertisement video B in the live video with the inserted video C that needs to be displayed, and rebroadcast the scene including the inserted video C. video.
[0028] 进一步地， 本发明还包括位于步骤 S100之前的， 用于对用于视频转播过程中采 集现场视频的视频采集装置 100进行标定的步骤。
[0029] 本发明第一个较佳实施例提供的视频转播方法实现了转播比赛视频中的广告视 频的随意替换， 满足了不同国家或地区的赞助商插播不同广告内容的需要， 促 进了各项文体事业、 新闻资讯的幵展及传播。 [0028] Further, the present invention further includes a step of calibrating the video capture device 100 for collecting live video during the video broadcast process, which is located before step S100. [0029] The video broadcast method provided by the first preferred embodiment of the present invention realizes the random replacement of the advertisement video in the broadcast game video, and satisfies the needs of different countries or regions for the sponsor to insert different advertisement contents, and promotes various items. The development and dissemination of cultural and sports careers and news.
[0030] 实施例二 [0030] Embodiment 2
[0031] 本发明还在第一较佳实施例的基础上作了一些改进， 提出了实现效果更优的另 一种视频转播方法。 如图 2所示， 本发明第二个较佳实施例提供的视频转播方法 包括如下步骤： [0031] The present invention also provides some improvements on the basis of the first preferred embodiment, and proposes another video broadcast method that achieves better results. As shown in FIG. 2, the video broadcast method provided by the second preferred embodiment of the present invention includes the following steps:
[0032] S100、 采集现场视频。 [0032] S100. Collect live video.
[0033] S120'、 判断是否已幵启广告内容替换功能； 如是， 则依次执行上述步骤 S200 及步骤 S300， 否则， 转而执行步骤 S200'。 [0033] S120', determining whether the advertisement content replacement function has been activated; if yes, performing the above steps S200 and S300 in sequence, otherwise, proceeding to step S200'.
[0034] S200'、 直接转播至少包括该广告视频 B的现场视频。 [0034] S200', directly rebroadcasting at least the live video of the advertisement video B.
[0035] 显然， 本发明第二个较佳实施例提出的视频转播方法为体育场馆球赛举办者及 视频转播服务提供商提供了两种选择， 使得全球各地体育场馆球赛赞助商可根 据需要自行选择播放体育场馆广告显示屏上的默认广告视频， 或者插播其它广 告视频内容， 既满足了本地球赛赞助商的广告插播需求， 又满足了其他地区 /国 家的体育场馆球赛赞助商的广告插播需求， 进一步促进了体育活动的发展及繁 荣。 [0035] It is apparent that the video broadcast method proposed by the second preferred embodiment of the present invention provides two options for the stadium ball game organizer and the video broadcast service provider, so that the stadium ball game sponsors around the world can select according to their needs. Play the default advertising video on the stadium advertising display, or insert other advertising video content, which not only satisfies the advertising needs of the sponsors of this Earth, but also meets the advertising needs of the stadium sponsors of other regions/countries. Promoted the development and prosperity of sports activities.
[0036] 进一步地， 如图 3所示， 该现场视频至少包括现场比赛视频 A及该广告视频 B， 该现场比赛视频 A及该广告视频 B分别由多个现场比赛视频段及多个默认广告视 频段构成。 本发明第一或第二实施例中的视频转播方法还包括体现在步骤 S200 中的广告视频替换方案， 该广告视频替换方案具体包括如下子步骤： [0036] Further, as shown in FIG. 3, the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B respectively comprise a plurality of live game video segments and multiple default advertisements. The video segment is composed. The video broadcast method in the first or second embodiment of the present invention further includes an advertisement video replacement scheme embodied in step S200, and the advertisement video replacement scheme specifically includes the following sub-steps:
[0037] S201、 确定需要被撤换的一个或多个默认广告视频段在该现场视频中的各自播 放位置； [0037] S201. Determine, at a respective play position of the one or more default advertisement video segments that need to be replaced in the live video.
[0038] S202、 在保持该现场比赛视频 A在该现场视频中的播放位置不变的前提下， 通 过帧插入技术将该一个或多个默认广告视频段同吋替换为需要被显示的一个或 多个插入视频段； [0038] S202. Under the premise that the play position of the live game video A in the live video is unchanged, the one or more default advertisement video segments are replaced with one or more of the required display segments by a frame insertion technique. Multiple inserted video segments;
[0039] S203、 转播包括多个现场比赛视频段及该一个或多个插入视频段的现场视频。 [0039] S203. The broadcast includes a plurality of live game video segments and a live video of the one or more inserted video segments.
[0040] 因此， 本发明可基于所确定的需要被撤换的一个或多个默认广告视频段在该现
场视频中的各自播放位置， 通过帧插入技术将该多个插入视频段并行地插入到 现场视频之中， 提高了视频处理效率， 降低了视频转播产生的延迟。 [0040] Accordingly, the present invention may be based on the determined one or more default advertising video segments that need to be removed at the present The respective playback positions in the field video are inserted into the live video in parallel by the frame insertion technique, which improves the video processing efficiency and reduces the delay caused by the video broadcast.
[0041] 实施例三 [0041] Embodiment 3
[0042] 基于上述视频转播方法， 本发明第三个较佳实施例还对应地提出了一种视频转 播系统， 如图 4所示， 该视频转播系统包括： [0042] Based on the above video broadcast method, the third preferred embodiment of the present invention further correspondingly provides a video broadcast system. As shown in FIG. 4, the video broadcast system includes:
[0043] 用于采集现场视频的视频采集装置 100; 其中， 该现场视频至少包括呈现在广 告显示屏上的广告视频 B ; [0043] a video capture device 100 for collecting live video; wherein the live video includes at least an advertisement video B presented on the advertisement display screen;
[0044] 用于通过图像识别确定该广告视频 B在所采集的现场视频中的播放位置的图像 识别子系统 200; 以及 [0044] an image recognition subsystem 200 for determining a playback position of the advertisement video B in the collected live video by image recognition;
[0045] 基于该图像识别子系统 200所确定的该广告视频 B在该现场视频中的播放位置， 将该现场视频中该广告视频 B替换为需要被显示的插入视频 C， 并转播至少包括 该插入视频 C的现场视频的视频转播控制子系统 300。 [0045] based on the playback position of the advertisement video B determined by the image recognition subsystem 200 in the live video, replacing the advertisement video B in the live video with the inserted video C that needs to be displayed, and rebroadcasting at least the The video relay control subsystem 300 of the live video of video C is inserted.
[0046] 优选地， 该视频采集装置 100为架设于体育场馆场地上的高速摄像机。 对应地[0046] Preferably, the video capture device 100 is a high speed camera mounted on a stadium venue. Correspondingly
， 该视频转播系统还包括用于对用于视频转播过程中采集现场视频的视频采集 装置 100进行标定的视频采集装置标定子系统 400。 The video broadcast system also includes a video capture device target stator system 400 for calibrating the video capture device 100 for capturing live video during a video broadcast.
[0047] 该图像识别子系统 200具体用于将拟投放到广告显示屏上的广告视频 B'作为图 像识别参照模板， 将其与所采集的现场视频进行图像识别， 以此确定该广告视 频 B在该现场视频中的播放位置的图像识别子系统 200; [0047] The image recognition subsystem 200 is specifically configured to use the advertisement video B′ to be placed on the advertisement display screen as an image recognition reference template, and perform image recognition on the collected live video to determine the advertisement video B. An image recognition subsystem 200 of a playback position in the live video;
[0048] 进一步地， 如图 5所示， 该现场视频至少包括现场比赛视频 A及该广告视频 B， 该现场比赛视频 A及该广告视频 B分别由多个现场比赛视频段及多个默认广告视 频段构成。 该图像识别子系统 200包括： [0048] Further, as shown in FIG. 5, the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B are respectively composed of multiple live game video segments and multiple default advertisements. The video segment is composed. The image recognition subsystem 200 includes:
[0049] 用于确定需要被撤换的一个或多个默认广告视频段在该现场视频中的各自播放 位置的广告视频段定位模块 201 ; 以及 [0049] an advertisement video segment locating module 201 for determining a respective playback position of one or more default advertising video segments that need to be removed in the live video;
[0050] 用于在保持该现场比赛视频 A在该现场视频中的播放吋间段不变的前提下， 通 过帧插入技术将该一个或多个默认广告视频段同吋替换为需要被显示的一个或 多个插入视频段， 从而得到包括该多个现场比赛视频段及该一个或多个插入视 频段的转播视频的视频插入模块 202。 [0050] for maintaining the one or more default advertisement video segments by the frame insertion technique, which is required to be displayed, while keeping the live game video A unchanged in the play video segment of the live video One or more inserted video segments result in a video insertion module 202 that includes the plurality of live game video segments and the one or more interposed video segments.
[0051] 进一步地， 该视频转播控制子系统 300包括：
[0052] 广告内容替换判断模块 301， 用于判断该视频显示控制系统是否已幵启广告替 换功能； 如是， 则输出由该现场比赛视频 A及该插入视频 C构成的现场视频； 否 则， 输出由该现场比赛视频 A及该广告视频 B构成的现场视频。 [0051] Further, the video relay control subsystem 300 includes: [0052] The advertisement content replacement determining module 301 is configured to determine whether the video display control system has activated the advertisement replacement function; if yes, output the live video composed of the live game video A and the inserted video C; The live video of the live game video A and the advertisement video B.
[0053] 也即， 本发明视频转播系统为用户提供了在体育场馆广告显示屏上播放默认广 告视频或插入视频的两种选择， 可根据体育场馆赛事举办方、 当地赞助商及全 球各地赛事赞助商或转播商的广告插播需求， 针对不同国家和地区， 有选择地 呈现广告显示屏上的显示内容 （默认的广告视频 B或插入视频 C) ， 能够保证现 场比赛视频的播放质量不受影响， 观众能够观看到高质量的现场比赛视频的前 提下， 同吋满足了全球各地不同的体育场馆赛事赞助商插播不同广告内容的多 样化需求。 [0053] That is, the video broadcast system of the present invention provides the user with two options for playing a default advertisement video or inserting a video on a stadium advertisement display screen, which can be sponsored according to the stadium event organizer, the local sponsor, and the tournament sponsors around the world. The interstitial demand of the business or broadcaster, for different countries and regions, selectively display the display content on the advertisement display (the default advertisement video B or insert video C), which can ensure that the playback quality of the live game video is not affected. Under the premise of high-quality live video, viewers can meet the diverse needs of different sports venue sponsors to insert different advertising content.
[0054] 综上所述， 本发明采用了通过高速摄像机采集现场视频， 根据不同赞助商的不 同的广告插播需求， 利用图像识别技术以及帧插入技术将所采集的现场视频中 的广告视频 B方便快捷地替换为需要被显示的插入视频 C的广告视频替换方案， 并将该广告视频替换方案应用于面向全球不同国家或地区的视频转播之中。 本 发明可根据活动赞助商 （比如赛事举办商， 以及全球各地的赛事赞助商或转播 商） 的广告插播需求， 针对不同国家和 /或地区， 有选择地呈现竖立在现场的广 告显示屏上的显示内容 （默认广告视频或插入视频） ， 既满足了本地球赛赞助 商的广告插播需求， 也满足了其他国家赞助商插播不同广告内容的多样化需求 ， 大力地促进了文艺、 体育活动、 新闻资讯等各项文体事业的发展及繁荣。 [0054] In summary, the present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to facilitate the advertisement video B in the collected live video. Quickly replace it with the ad video replacement solution for the inserted video C that needs to be displayed, and apply the ad video replacement solution to video broadcasts to different countries or regions around the world. The present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world). Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and prosperity of various cultural and sports undertakings.
[0055] 本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流程， 是可 以通过计算机程序来指令相关的硬件来完成， 所述的程序可存储于一计算机可 读取存储介质中， 该程序在执行吋， 可包括如上述各方法的实施例的流程。 其 中， 所述的存储介质可为磁碟、 光盘、 只读存储记忆体 （Read only [0055] Those skilled in the art can understand that all or part of the process of implementing the above embodiments may be completed by a computer program to instruct related hardware, and the program may be stored in a computer readable storage medium. The program, after execution, may include the flow of an embodiment of the methods as described above. The storage medium may be a magnetic disk, an optical disk, or a read-only storage memory (Read only)
Memory,ROM) 或随机存储记忆体 (Random Access Memory, RAM) 等。 Memory, ROM) or Random Access Memory (RAM).
[0056] 上面结合附图对本发明的实施例进行了描述， 但是本发明并不局限于上述的具 体实施方式， 上述的具体实施方式仅仅是示意性的， 而不是限制性的， 本领域 的普通技术人员在本发明的启示下， 在不脱离本发明宗旨和权利要求所保护的 范围情况下， 还可做出很多形式， 这些均属于本发明的保护之内。 此外， 尽管
本说明书中使用了一些特定的术语， 但这些术语只是为了方便说明， 并不对本 发明构成任何限制。
The embodiments of the present invention have been described above with reference to the drawings, but the present invention is not limited to the specific embodiments described above, and the specific embodiments described above are merely illustrative and not restrictive. The skilled person is able to make various forms within the scope of the present invention without departing from the spirit and scope of the invention as claimed. In addition, despite Certain terminology is used in the specification, but is not intended to limit the invention.
Claims
[权利要求 1] 一种视频转播方法， 其特征在于， 该方法包括如下步骤： [Claim 1] A video broadcast method, the method comprising the following steps:
采集现场视频， 该现场视频至少包括呈现在现场的广告显示屏上的广 告视频 B; Collecting live video, the live video including at least the advertisement video B presented on the advertisement display screen of the scene;
通过图像识别确定该广告视频 B在所采集的现场视频中的播放位置； 基于所确定的该广告视频 B在该现场视频中的播放位置， 将该广告视 频 B替换为需要被显示的插入视频 C， 并转播至少包括该插入视频 C的 现场视频。 Determining a play position of the advertisement video B in the collected live video by image recognition; replacing the advertisement video B with the inserted video C to be displayed based on the determined play position of the advertisement video B in the live video And relaying at least the live video of the inserted video C.
[权利要求 2] 根据权利要求 1所述的视频转播方法， 其特征在于， 该方法在采集现 场视频之前还包括： [Claim 2] The video broadcast method according to claim 1, wherein the method further comprises: before collecting the live video:
判断是否已幵启广告替换功能； 如是， 则执行将该现场视频中该广告 视频 B替换为需要被显示的插入视频 C的步骤， 否则， 直接转播至少 包括该广告视频 B的现场视频。 It is judged whether the advertisement replacement function has been activated; if so, the step of replacing the advertisement video B in the live video with the inserted video C to be displayed is performed, otherwise, the live video including the advertisement video B is directly broadcasted.
[权利要求 3] 根据权利要求 1所述的视频转播方法， 其特征在于， 该通过图像识别 确定该广告视频在所采集的现场视频中的播放位置的步骤具体包括： 将拟投放到广告显示屏上的广告视频 B'作为图像识别参照模板， 并将 其与采集的现场视频进行图像识别， 以此确定该广告视频 B在所采集 的现场视频中的播放位置。 [Claim 3] The video broadcast method according to claim 1, wherein the determining, by the image recognition, the playing position of the advertisement video in the collected live video comprises: placing the image to be displayed on the advertisement display The advertisement video B' is used as an image recognition reference template, and is image-recognized with the collected live video, thereby determining the playback position of the advertisement video B in the collected live video.
[权利要求 4] 根据权利要求 3所述的视频转播方法， 其特征在于， 该现场视频至少 包括现场比赛视频 A及该广告视频 B， 该现场比赛视频 A及该广告视 频 B分别由多个现场比赛视频段及多个默认广告视频段构成， 该基于 所确定的该广告视频 B在该现场视频中的播放位置， 将该现场视频中 该广告视频 B替换为需要被显示的插入视频 C的步骤具体包括： 确定需要被撤换的一个或多个默认广告视频段在该现场视频中的各自 播放位置； [Claim 4] The video broadcast method according to claim 3, wherein the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B are respectively composed of multiple sites. a game video segment and a plurality of default advertisement video segments, the step of replacing the advertisement video B in the live video with the inserted video C to be displayed based on the determined play position of the advertisement video B in the live video Specifically comprising: determining respective playback positions of one or more default advertising video segments that need to be replaced in the live video;
在保持该现场比赛视频 A在该现场视频中的播放位置不变的前提下， 通过帧插入技术将该一个或多个默认广告视频段同吋替换为需要被显 示的一个或多个插入视频段， 进而得到包括该多个现场比赛视频段及
该一个或多个插入视频段的转播视频。 Replacing the one or more default advertising video segments with one or more inserted video segments that need to be displayed by the frame insertion technique while maintaining the same playing position of the live game video A in the live video. And obtaining the video segments including the plurality of live matches and The one or more broadcast videos of the inserted video segment.
[权利要求 5] —种视频转播系统， 其特征在于， 该视频转播系统包括： [Claim 5] A video relay system, wherein the video relay system comprises:
用于采集现场视频的视频采集装置； 其中， 该现场视频至少包括呈现 在现场的广告显示屏上的广告视频 B； a video capture device for collecting live video; wherein the live video includes at least an advertisement video B presented on an advertisement display screen of the scene;
用于通过图像识别确定该广告视频 B在所采集的现场视频中的播放位 置的图像识别子系统； 以及 An image recognition subsystem for determining a play position of the advertisement video B in the collected live video by image recognition;
基于该图像识别模块所确定的该广告视频 B在该现场视频中的播放位 置， 将该广告视频 B替换为需要被显示的插入视频 C， 并转播至少包 括该插入视频 C的现场视频的视频转播控制子系统。 And based on the playing position of the advertisement video B determined by the image recognition module in the live video, replacing the advertisement video B with the inserted video C to be displayed, and rebroadcasting the video broadcast of the live video including the inserted video C Control subsystem.
[权利要求 6] 根据权利要求 5所述的视频转播系统， 其特征在于， 该视频转播控制 子系统包括： [Claim 6] The video relay system according to claim 5, wherein the video relay control subsystem comprises:
广告内容替换判断模块， 用于判断该视频显示控制系统是否已幵启广 告替换功能； 如是， 则输出由该现场比赛视频 A及该插入视频 C构成 的现场视频； 否则， 输出至少包括该广告视频 B的现场视频。 An advertisement content replacement judging module, configured to determine whether the video display control system has activated the advertisement replacement function; if yes, outputting a live video composed of the live game video A and the inserted video C; otherwise, the output includes at least the advertisement video B's live video.
[权利要求 7] 根据权利要求 5所述的视频转播系统， 其特征在于， 该图像识别子系 统具体用于： [Claim 7] The video distribution system according to claim 5, wherein the image recognition subsystem is specifically configured to:
将拟投放到广告显示屏上的广告视频 B'作为图像识别参照模板， 并将 其与采集的现场视频进行图像识别， 以此确定该广告视频 B在所采集 的现场视频中的播放位置。 The advertisement video B' to be placed on the advertisement display screen is used as an image recognition reference template, and image recognition is performed with the collected live video to determine the playback position of the advertisement video B in the collected live video.
[权利要求 8] 根据权利要求 7所述的视频转播系统， 其特征在于， 该现场视频至少 包括现场比赛视频 A及该广告视频 B， 且该现场比赛视频 A及该广告 视频 B分别由多个现场比赛视频段及多个默认广告视频段构成； 该图 像识别子系统具体包括： [Claim 8] The video broadcast system according to claim 7, wherein the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B are respectively composed of multiple The live game video segment and the plurality of default advertisement video segments are formed; the image recognition subsystem specifically includes:
用于确定需要被撤换的一个或多个默认广告视频段在该现场视频中的 各自播放位置的广告视频段定位模块； 以及 An advertisement video segment location module for determining one or more default advertisement video segments that need to be removed at respective playback locations in the live video;
用于在保持该现场比赛视频 A在该现场视频中的播放吋间段不变的前 提下， 通过帧插入技术将该一个或多个默认广告视频段同吋替换为需 要被显示的一个或多个插入视频段， 从而得到包括多个现场比赛视频
段及该一个或多个插入视频段的转播视频的视频插入模块。
For replacing the one or more default advertising video segments with one or more of the default advertising video segments by the frame insertion technique while keeping the live game video A unchanged in the playing video segment of the live video Insert a video segment to get multiple live video matches A video insertion module of the segment and the one or more broadcast videos of the inserted video segment.
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| PCT/CN2017/071743 WO2018133011A1 (en) | 2017-01-19 | 2017-01-19 | Video rebroadcast method and system |
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| PCT/CN2017/071743 WO2018133011A1 (en) | 2017-01-19 | 2017-01-19 | Video rebroadcast method and system |
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