WO2018126946A1 - 一种计算机网络销售方法 - Google Patents

一种计算机网络销售方法 Download PDF

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Publication number
WO2018126946A1
WO2018126946A1 PCT/CN2017/118573 CN2017118573W WO2018126946A1 WO 2018126946 A1 WO2018126946 A1 WO 2018126946A1 CN 2017118573 W CN2017118573 W CN 2017118573W WO 2018126946 A1 WO2018126946 A1 WO 2018126946A1
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consumer
sales
value
premium
transaction
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PCT/CN2017/118573
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English (en)
French (fr)
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徐云松
格雷迪约翰·凯文
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徐云松
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Publication of WO2018126946A1 publication Critical patent/WO2018126946A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0215Including financial accounts
    • G06Q30/0216Investment accounts
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0278Product appraisal

Definitions

  • the invention relates to a computer network sales method.
  • the first is whether the input products/services can be recognized by consumers and succeed in business. Long-term investment, R&D, design, production, testing, implementation, and marketing actions are validated, and decision makers of project inputs are often judged by a small number of people based on past technology or market experience, and these people also need to bear a considerable portion.
  • the invention provides a computer network sales method for solving the deficiencies of the existing commercial methods, and the networked computer/sales database management is based on software and hardware, and the sales project provider and the consumer appear in a share cooperation manner, and the consumer
  • the consumption/investment identity is unified to establish the pricing and bid price of the sales project through independent game and cooperative game, share the risk of the commercial project in the implementation process, and the product/service project in the process of completing the commercial product/service.
  • the impact of the completion process helps to generate more social value.
  • it also has controllability to avoid value transmission distortion under the autonomous game, and then optimize or even solve the gap between the rich and the poor, the environment. Problems, resource allocation issues, labor and employment issues.
  • the background price value P or the background premium price value H is the basis for consumption decisions and is subject to a free and voluntary background subject to the background premium sales rules or the bid premium sales rules or the background premium/bidding premium mixed sales rules.
  • the sales data center DCA has a background price value Pn for each consumption transaction submitted by the sales item provider, a background premium price value Hn for each consumption transaction, and each consumption transaction of the sales item consumer
  • the actual payment price value Bn and the actual payment time value Tn of each consumption transaction are recorded, and a sales database DBA is generated, where n is a positive integer greater than or equal to 1, indicating any one-time consumption transaction;
  • the background premium sale of the sales item is prohibited, and the actual payment price of each consumption transaction of the sales item consumer recorded by the sales database DBA is prohibited.
  • the contribution profit value Gn of any one of the above three sales rules generated and calculated by the sales database DBA is regarded as a common understanding of the provider and the consumer of the sales item, or a common understanding However, it is only owned by the consumer.
  • the contribution profit value of each consumer transaction belonging to the consumer is regarded as the real investment of the consumer, forming the consumer's unity of the consumption identity and investment identity in the sales item, and participating in the sales. Timely and recursive shareholding sharing in the project;
  • Any one of the consumer items of the sales item may perform multiple consumptions of a single identity code, or a single consumption of multiple identity codes, or multiple consumptions of multiple identity codes, and any one of the consumers mentioned above may only succeed.
  • the implementation of one or more payment consumption behaviors will always be a share of the share of the profit value contributed by the subsequent sales in the sales item until the end of the sales item.
  • the equity share sharing ratio coefficient of the fee transaction is greater than zero and less than or equal to 1, wherein the contribution profit value GBn of each consumer transaction belonging to the consumer is regarded as the real investment of the consumer, forming the consumption identity of the consumer in the sales item and In the unity of the investment status, the contribution profit value GBn of each consumer transaction belonging to the consumer is the value of the respective contribution profit of all the consumers who have successfully paid the consumption before the time of occurrence of the consumer transaction (T n ) ( GB 1 ⁇ GB n-1 ) and the respective payment occurrence time values (T 1 ⁇ T n-1 ) are based on the sequential and recursive share-sharing, and the return value of each consumer's consumption transaction is obtained.
  • RBm, until the end of the sales item, m, n are positive integers greater than or equal to 1, where n represents any consumer transaction of the sales item, and m represents the equity share return value projection of any consumer transaction of the sales item.
  • the equity share sharing ratio coefficient of the fee transaction is greater than zero and less than or equal to 1, wherein the contribution profit value GBn of each consumer transaction belonging to the consumer is regarded as the real investment of the consumer, forming the consumption identity of the consumer in the sales item and In the unity of the investment status, the contribution profit value GBn of each consumer transaction belonging to the consumer is the value of the respective contribution profit of all the consumers who have successfully paid the consumption before the time of occurrence of the consumer transaction (T n ) ( GB 1 ⁇ GB n-1 ) and the respective payment occurrence time values (T 1 ⁇ T n-1 ) are based on the sequential and recursive share-sharing, and the return value of each consumer's consumption transaction is obtained.
  • RBm, until the end of the sales item, m, n are positive integers greater than or equal to 1, where n represents any consumer transaction of the sales item, and m represents the equity share return value projection of any consumer transaction of the sales item.
  • the sales item when the sales item performs the background premium/bidding premium mixed sales, the sales item is allowed based on the background premium/bidding premium mixed sales rule.
  • the background premium sale is allowed to be sold at the auction premium, that is, Qn>0, Fn ⁇ 0, the bottom premium price value Hn of each consumer transaction submitted by the sales item provider and the corresponding background value Qn, the sales item
  • the consumer pays the bidding consumption according to the background premium price value Hn submitted by the provider, and there is Bn ⁇ Hn, the actual payment price value Bn of each consumer transaction of the consumer of the sales item minus the corresponding background premium price value Hn
  • the bid price Fn is obtained, and since the background premium price value Hn already contains the corresponding background value Qn, the sum of the bid price Fn and the corresponding background value Qn is regarded as the base premium of the sales item/
  • Sn is the shareholding share sharing ratio coefficient of each consumer transaction between the consumer and the provider, greater than zero and less than or equal to 1, wherein the contribution profit value GBn of each consumer transaction belonging to the consumer is regarded as the real investment of the consumer.
  • Forming the consumer's unity of the consumer identity and the investment identity in the sales item, and the contribution profit value GBn of each consumer transaction belonging to the consumer is successful before the time of occurrence of the consumer transaction (T n )
  • Consumers who pay for consumption are based on their respective contribution profit values (GB 1 to GB n-1 ) and their respective payment occurrence time values (T 1 to T n-1 ), and the shareholding is recursively and sequentially.
  • the actual payment price value Bn of the consumer per-consumer transaction in the sales database DBA is one or more determined values
  • the one or more The minimum value of the determined value is not lower than the background price value Pn or the background premium price value Hn of the corresponding sales item
  • the payment method of the actual payment price value Bn of each consumption transaction may be direct payment or Three-party guarantee payment, including: one-time full pre-payment or installment pre-payment before the completion of delivery of the sales project, one-time full pre-payment or installment pre-payment in the delivery process of the sales project and one-time full after the delivery of the sales project Pay after the payment or after the instalment.
  • the actual payment price value Bn of the consumer per-consumer transaction in the sales database DBA is one or more price range ranges, the one or a The minimum value of the above price range range is not lower than the background price value Pn or the background premium price value Hn of the corresponding sales item, and the payment method of the actual payment price value Bn of the consumer per purchase transaction It can be paid for direct payment or third-party guarantee, including: one-time full pre-payment or installment pre-payment before the sales project is delivered, one-time full pre-payment or installment pre-payment and sales project completion in the delivery process One-time full payment after delivery or payment after instalment.
  • the time-series, recursive equity return sharing method the share-sharing ratio of any one of the consumers of the sales item and its implementation in each
  • the contribution profit value generated by the secondary consumption is directly proportional, and the consumer who implements the consumption in the time and in the order of the sales item has a higher proportion of the share-sharing ratio according to the hierarchical incentive coefficient, including but not limited to the following
  • Gn is the contribution profit value of each consumption transaction
  • Gm is the contribution profit value of each consumption transaction used by the consumer for the equity return calculation
  • Km is the consumption transaction value used by the consumer for the equity return calculation.
  • the consumption level incentive coefficient, Sm is the shareholding share sharing ratio coefficient of each consumer transaction between the consumer and the provider used by the consumer to calculate the equity return. If the value is greater than zero or less than 1, it means that the provider and the consumer jointly understand together.
  • Ownership, or mutual understanding, but only for the consumer RBm is the share-sharing return value of all consumer transactions for the consumer's equity return calculation, which can be stimulated macroscopically by setting and modifying the consumer-level incentive coefficient Km.
  • Km can be set based on the order in which the consumer actually pays for consumption (O1 ⁇ On), or can be determined based on the actual time of consumption (T1 ⁇ Tn) The sharing relationship between equity return values.
  • the sales item is a product and service having commodity attributes, including an overall or component sales item of industrial and agricultural products, a construction real estate sales item, a restaurant, a hotel.
  • the sales project providers include direct manufacturing suppliers of industrial and agricultural products, commissioned by brands, trademarks, and intellectual property owners. Manufacturing suppliers, real estate project operators, catering, hotels, entertainment, transportation, logistics operators, technology, culture, art creators or other business-qualified products/service providers.
  • all or part of the computer network sales item may be subject to third party risk underwriting.
  • the networked computer comprises a wired network computer terminal and a wirelessly connected handheld or mobile computer network terminal device, such as a tablet computer or a smart phone, which can be worn.
  • Smart accessories such as smart watches, bracelets and jewelry.
  • the data center DCA can set a single project code for the sales project, and set a single enterprise code for the sales project provider, which is the consumption of the sales project.
  • the consumer sets the consumer identity code, and any consumer of the sales item may perform multiple consumptions of a single identity code, or a single consumption of multiple identity codes, or multiple consumptions of multiple identity codes.
  • any consumer who successfully implements one or more consumer transactions with any commercial sales project must have an unequal value between the provider’s value and the lowest acceptable price value, when in a traditional business model.
  • the provider and the consumer When the provider and the consumer are in a non-cooperative game state, the provider will only provide value and conceal from the consumer the lowest price value that it can accept, but this lowest price value does not exist because of the concealment of the provider.
  • the price in the consumer behavior includes an implied premium value, which is called the net profit value, and the implied bottom-off value is regarded as the provider.
  • Co-understanding and co-ownership with the consumer and can not fundamentally exclude the consumer's contribution to the implicit value, according to which it can be determined that the consumer has permanent cooperation with the sales project and can always In the commercial sales project, part or all of the implicit value is used as input to obtain a certain proportion of equity interest sharing until the commercial sales project Economic reasons junction. If the value of the competition paid by the consumer exceeds the value of the provider, there will be a bid-offer value, which is a dominant value.
  • the explicit bid-offer value is also understood by the provider and the consumer, and cannot be fundamentally Excluding the contribution of the consumer to the value of the explicit bid price, it can also be determined that the consumer has permanent cooperation with the sales item and can always use the explicit bidding value from the commercial sales item. Part or all of the economic reasons for investing in a certain percentage of equity interest sharing until the end of the commercial sales project.
  • the prepaid consumption mode described in the present invention may be implemented, such as the whole or components of industrial and agricultural products, such as automobiles, clothing, food, mechanical and electronic parts, furniture, etc., industrial and agricultural products.
  • the overall or component project may be in an unimplemented or incomplete state, and its unimplemented state includes the industrial and agricultural products in the original, raw material state, and the unfinished state includes a state in the middle of the production, testing, and delivery processes, and the consumer provides
  • the content description clearly knows the use and value of the whole or component of the industrial and agricultural products and prepays the consumption for free and voluntary, if the product item is not consumed by the consumer and is produced into the product.
  • the raw and raw material state may also be produced into other products or stored as raw materials, and the product items may be terminated or modified at the request of the consumer when in a state intermediate to the production, testing, and delivery processes. .
  • the prepaid consumption mode described in the present invention may be implemented, such as catering, hotel, entertainment, transportation, logistics, etc., and the service item may be in an unimplemented or incomplete state, which is not implemented.
  • the status includes that the service provider does not implement the service, and the unfinished state includes a state before the completion of the service project, and the consumer clearly knows the content and value of the service to be accepted through the content description of the provider.
  • the unimplemented state of the service item may also be implemented and provided to other consumers. A certain state in the middle of the implementation of the service project can be terminated or modified at the request of the consumer.
  • the prepaid consumption patterns described in the present invention may be implemented, such as technology, culture, and art creation projects, such as a robot that can cook, or a newly developed software or web page with copyright. Or written or digital records of copyrighted novels, TV dramas, movies, drama scripts, music scores, lyrics and audio track records, etc., whose creation project providers did not carry out their technology, culture, and art implementation.
  • the completion status includes creating an intermediate state in which the project provider is in the project implementation to completion, and the consumer clearly knows the content and value of the technology, culture, and art creation project through the content description of the provider and is free and voluntary.
  • Pre-payment of consumption for the premise if the technology, culture, and art creation projects are not consumed by the project consumer, the unimplemented state of the technology, culture, and art creation projects may be provided to other consumers. An intermediate state in the process of implementation may be terminated or modified at the request of the consumer.
  • the unfinished state is the original, the raw material state of the wood, or even just a piece of wood, the original or raw state state of the wood or the forest state is not
  • the wooden chair made can still be used for other purposes, such as making a table or bed, for other consumer purposes, or simply keeping the original ecology of the forest beneficial to the environment. It is characterized by the fact that the consumer clearly knows the specific content of the wooden chair and is willing to implement free and voluntary prepaid consumption for it.
  • the implementation of the sales project begins with a sales project information release and pre-sales call for a networked computer and a data center, which may be a furniture factory directly producing furniture, or a brand or trademark having the present invention.
  • the furniture commissioned manufacturing supplier of the intellectual property owner uploads and publishes the specific information of the wooden chair to the sales data center DCA through its networked computer, including the appearance, shape, color, function and characteristics of the wooden chair. , using methods, precautions, etc.
  • the unit value of the base price value Pn of the wooden chair Pn (for example, 100 yuan) or the corresponding background value of the base value quen (for example, 20 yuan)
  • the unit value of the background premium price value Hn (for example, 120 yuan), the unit value multiplied by the number of products NU is the background price value Pn, the background premium price value Hn and the background value of the present invention.
  • the wooden chair supplier also needs to submit the sales project start minimum C0 (for example, 10,000 yuan) and the sales project's call time length Td (for example Months) and other information, so that consumers can provide decision-making basis for their own payment consumption, the furniture supplier can maintain the unit value of the background price value Pn or the background during each consumption transaction of the wooden chair.
  • the unit value Hun of the premium price value Hn is unchanged, or the unit value Pun of the background price Pn of each consumer transaction or the unit value Hun of the background premium price value Hn is modified to cope with changes such as raw material cost, production cost, and the like.
  • the wooden chair consumer will perform the following free and voluntary consumption game: firstly, it considers the consumption demand of the wooden chair itself, and determines I have a single-value Hun (for example, 125 yuan) of the ability to pay equal to the background premium price value Hn, and generate a net profit value Qn through this consumption. Secondly, what is considered is the intensity of the consumer desire for the wooden chair. Usually, the product information of the wooden chair is similar to the advertising effect, which will increase the consumer's desire for consumption. In addition, the consumer considers that the earlier the prepayment is determined.
  • Hun for example, 125 yuan
  • the wooden chair consumers will conduct the following free and voluntary consumption game: firstly, they consider the consumption demand of their own wooden chairs and determine that they have The bidding ability of a single value Pun (for example, 100 yuan) equal to or greater than the background price value Pn, of course, can also directly bid according to the single value of the background price value Pn, thus losing the shareholding right of the consumer transaction. , is equivalent to ordinary consumer behavior, because this consumer transaction has neither generated the bottom-up value Qn nor the bid-offer value Fn, and secondly considers the intensity of the consumer desire for the wooden chair, usually the product information of the wooden chair is announced.
  • Pun for example, 100 yuan
  • the original shareholder who occupies a larger share can obtain a larger return value of the sales item according to the shareholding system principle, but the risk that the consumer over-the-counter bid may also increase, so a self-game is needed to determine a reasonable range of the bid price value. But at least the wooden chair can satisfy the consumer's desire to get the product.
  • the wooden chair consumer will perform the following free and voluntary consumption game: firstly, the consumer demand for the wooden chair is considered. And determine that you have a single-value Hun (for example, 125 yuan) of the ability to pay greater than or equal to the background premium price value Hn, of course, if you only pay according to the single-value Hun (for example, 125 yuan) of the background premium price value Hn , you can only obtain the shareholding equity as the contributor of the background value Qn, and secondly consider the intensity of the consumer desire for the wooden chair. Usually, the product information of the wooden chair is published similar to the advertising effect, which will increase the consumer's desire for consumption.
  • Hun for example, 125 yuan
  • the consumer considers that if the prepayment is determined earlier, the self-assessment of the sum of the bottom-up value Qn or the bid-offer value Fn or the bottom-off value Qn and the bid-offer value Fn becomes The greater the chances of higher-level equity sharers, the feeling is not entirely correct, because it depends on wooden chairs.
  • Selling the performance of all consumers of the project, but at least as a consumer, optimistic about the sales project, can be regarded as a possible investment method, if the unit value of the bid price value is increased if the ability to pay is allowed Pun, which is equivalent to becoming a shareholder of the wooden chair project, so the more the prepayment time is earlier, the more the unit value of the bid price is increased, the higher the bid price Fn is, the more likely it is that If the original shareholder who has a large share of the project can obtain a larger return value of the sales item according to the shareholding system principle, the risk that the consumer over-the-counter may bear also rises. Therefore, it is necessary to conduct a self-game to determine the bid price value. A reasonable range, but at least the wooden chair can satisfy the consumer's desire to get the product.
  • the consumer can also perform the consumption of three sales rules by submitting multiple bid determination values or multiple bid range values, and the minimum value of the actual payment price value Bn must be greater than or equal to the background price value.
  • Pn or background premium price value Hn for a wooden chair, any consumer can produce a multi-valued consumption of 150 yuan, 200 yuan, 300 yuan, etc., or 125 yuan to 500 yuan, 134 yuan ⁇
  • One or more out-of-value range consumption of 900 yuan, determined by the sales data center DCA according to the consumption layer structure executed by the sales item to determine the final selected value Bn or the unit value Bun (for example, 147 yuan), for example, the entire project is During the convening, the sales data center DCA may first process according to a certain value or a plurality of determined values submitted by the consumer or a minimum value of a certain number of bidding range values, one of which is: the sales data
  • the lowest cost value C0 (for example, 10,000 yuan) will increase the bidding value of the consumer according to the lowest value in the bidding range or by the level factor until the pre-paid consumption amount of the item's calling consumer is greater than or equal to the project start-up.
  • the advantage of submitting multiple bidding ranges is that the consumer can transfer some of the uncertain factors to the data center DCA for computerized refinement analysis to achieve the purpose of maximizing the interests of both the supply and the demand.
  • the supplier In the existing actual industrial and agricultural production, suppliers usually use mass production to reduce the unit cost of the product, but it does not exclude high-cost small-volume production only to meet the needs of one or several consumers. .
  • the supplier can also accept production and sales in two situations, namely, a large batch low unit cost and a small batch high unit cost mode.
  • the furniture supplier ie the provider, needs to develop a financial budget for the manufacture and delivery of a batch of wooden chair products before implementing the sales project, so that the sales data can be derived therefrom.
  • the various parameter values required to be submitted by the central DCA including the project start minimum total amount value C0, the unit value of the base price value of the sales, and the unit value of the background premium price value including the base value of the base value of the counter.
  • the above unit value multiplied by the product quantity NU is the background price value Pn, the background premium price value Hn and the background overflow value Qn described above, on which the wooden chair supplier will implement the following three types of sales. Program.
  • the bid premium unit value multiplied by the consumption quantity NU to obtain the bid price of the item sales Fn is the contribution profit value Gn of the wooden chair of the consumer.
  • the bid starting value unit value Hun (125 yuan)
  • the bidding value unit value of 25 yuan multiplied by the consumption quantity NU is the consumption described in the present invention.
  • the bidding value Fn of the consumption is regarded as the contribution profit value Gn of the consumer for the consumption, and some or all of the consumers belong to the consumer because of the implementation of the consumption, as the consumer described in the present invention.
  • the contribution profit value GBn is used to perform the sequential, recursive share sharing described in the present invention.
  • Pun is the unit value of the background price value listed by the sales item provider in each consumption transaction, and the unit value multiplied by the quantity of the consumer product or service NU forms the provider background price value Pn, which is The base price value is equivalent or similar to the total cost of the provider's product/service delivery.
  • the total cost of the provider includes the raw materials consumed during the execution of the project, human resources, depreciation of fixed assets, office expenses, taxes, insurance, and certain businesses. Reasonable profit.
  • the multi-layer recursive profit sharing model of consumption/identity is a controversial economic concept.
  • the typical case is that pyramid sales will be formed, commonly known as multi-layer marketing, and the uncontrolled independent game makes more
  • the hierarchical incentive coefficient Km of the layer recursive profit sharing is too large, resulting in multi-layer speculation, resulting in a financial chain fraud that is covered by false sales by the Ponzi scheme, similar to the uncontrolled high-value U235 chain reaction to form a nuclear reaction. Out of control, thus endangering the social economy.
  • the invention performs data management based on computer precise algorithm on the multi-layer recursive profit sharing mode, and combines the benefit sharing in the sales of goods with the computer technology to ensure that the selling price of the commodity corresponds to the actual demand of the consumer, if
  • the sales project enters a contraction or an end period
  • the multi-level recursive profit sharing value of the project will also fall and end, and the multi-level reversible profit sharing of the common commodity will be stimulated by the Km and the background.
  • the overflow value Qn and the bidding value Fn are all artificially restricted. It takes a long time for the consumer to accumulate a considerable positive return through the consumption of ordinary goods/services. It is impossible to meet the short-term profit-seeking desire and the profit return value.
  • the prepaid consumer model described in the present invention can be adopted, based on risk return
  • the maximum value of the background value Qn or the background premium value QnX, the level incentive coefficient Km, the bid price Fn or the bid premium ratio FnX can be increased to promote the development of high-risk and high-reward innovation projects;
  • the prepaid payment mode or post-payment consumption mode described in the present invention can also be adopted to help improve the rationality of social resource allocation and reduce environmental pressure, according to the principle of risk return reciprocity.
  • general merchandise sales items can reduce the background value of the return of the Qn or the background premium ratio QnX, level Coefficient Km, bids or bid premium value Fn FnX maximum proportion of premium value, thus the present invention is not claimed a method for generating commercial anarchic.
  • the business method of the present invention must be at the expense of consuming a large amount of computer software and hardware resources, including the necessary redundant secure data backup system.
  • the price fluctuation of the consumer bidding method described in the present invention is closely related to the level excitation coefficient Km value, and is affected by the public effect. Therefore, the description cannot provide a clear price fluctuation law, and it is necessary to combine social practice to explore and obtain feasible. Control parameters.
  • the record form of the sales database DBA is as follows:

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Abstract

本发明公开了一种计算机网络销售方法,至少包括销售数据中心、联网计算机、销售项目提供方和销售项目消费方,提供方通过联网计算机向销售数据中心提交销售项目的内容描述、本底价格值和本底溢价价格值,消费方通过联网计算机以销售项目的内容描述、销售项目的本底价格值或本底溢价价格值为依据,销售数据中心借助联网计算机对销售项目提供方的本底价格值和本底溢价价格值以及消费方的实际支付价格值和实际支付时刻值进行记录和计算,生成项目销售贡献利润值分享给各消费方,销售项目中的任一消费者只要成功实施一次或一次以上的消费交易行为,将始终作为该销售项目后续消费形成贡献利润的一定比例的分享者,直到所述的销售项目结束。

Description

一种计算机网络销售方法 技术领域
本发明涉及一种计算机网络销售方法。
背景技术
对于进入工业社会的产品/服务提供和消费而言,现有传统方式销售提供方和消费方处于非合作博弈状态,产品/服务的提供方通常由少数人决策和投入,再进行研发、设计、生产、实施、市场推介、交付最后由消费者完成支付消费的方式,至少有以下几点不足:第一是所投入产品/服务能否获得消费者认可并在商业上获得成功需要依靠决策投入人长时间的投入、研发、设计、生产、测试、实施和市场行动去验证,而项目投入的决策制定者往往只是少数人根据以往的技术或市场经验做出判断,并且这些人同时需要承担相当部分或全部的决策投入风险,受到少数人所组成的决策圈博弈充分性的限制,这种传统生产/服务、消费方式往往包含巨大的商业风险;第二,目前的传统商业模式还会降低产品/服务贩售价格的可博弈性,进而导致提供方被迫受库存或资金成本因素的胁迫而将产品/服务售价降低至不合理的低位,从而极大损害投入者的可预期回报,并形成社会价值的损失;第三,传统商业行为中的利益分配管理方为人工,则人为因素对商业行为中利益分配的影响会降低博弈公平性,也无法达到计算机系统的精准控制;第四,未来产品/服务可能涉及更大规模的资源整合和更高创新度的研发,涉及到的投入人力、财物巨大甚至超越各国政府所能承担的范围,传统的先少数人决策投入研发、设计、生产、实施、交付、再进行支付消费的方式,无法满足更大规模的资源整合和更高创新度的研发、设计、生产、实施、测试和交付。
目前出现的一些新型商业模式中包含有一些新的商业思维,但都不是非常 明确,其中之一是股权众筹,其二是金字塔销售,其中目前的股权众筹只是过去股份制企业内部股权的一种公开版本,类似于将原有企业内的原始股份的比率扩大至公众范围,美国乔布斯法案所提出降低小企业IPO融资的一些思路也是建立在传统股份制企业运营模式之上的,没有明确涉及消费/投资身份合一的可递推的利润分享原则;目前的金字塔销售法俗称多层次传销,虽然具备了消费/投资身份合一但由于其可递推的利润分享原则多为人为制定,无法进行基于实际产品/服务价值的精确合理的可递推利润分享,因此极易导致销售价格脱离销售项目的实际价值,引发瞬间的多层次叠加的虚假销售行为,对社会经济产生危害,被各国政府视为非法是理所当然的。
发明内容
本发明为了解决现有商业方法的不足而提供的一种计算机网络销售方法,以联网计算机/销售数据库管理为软硬件基础,将销售项目提供方和消费方以股份合作方式出现,以消费方的消费/投资身份合一通过自主博弈和合作博弈来共同制定销售项目的定价和竞价价格,分担商业项目在实施过程中的风险,并在商业产品/服务完成的各个过程当中对产品/服务项目的完成过程施加影响,有助于产生更多社会价值,除具有更充分的博弈性之外还具有可控制性,以避免自主博弈下的价值传导失真,并进而优化甚至解决贫富差距问题、环境问题、资源配置问题、劳工和就业问题。
为达到上述目的,本发明采用的技术方案为:一种计算机网络销售方法,至少包括销售数据中心DCA、销售数据库DBA、联网计算机、销售项目提供方和销售项目消费方,所述的销售项目提供方通过联网计算机向所述的销售数据中心DCA至少提交:销售项目的内容描述、销售项目的本底价格值P或本 底溢价价格值H,所述的本底溢价价格值H是在所述本底价格值P的基础上包含了对应的本底溢价值Q而生成,有H=P+Q,所述的销售项目消费方通过联网计算机以销售项目的内容描述、销售项目提供方提交的本底价格值P或本底溢价价格值H为消费决策依据,并在遵循本底溢价销售规则或竞价溢价销售规则或本底溢价/竞价溢价混合销售规则的前提下进行自由、自愿的本底溢价消费或竞价溢价消费或本底溢价/竞价溢价混合消费,产生实际竞价支付价格值B和实际竞价支付时刻值T;
所述的销售数据中心DCA对销售项目提供方所提交的每次消费交易的本底价格值Pn、每次消费交易的本底溢价价格值Hn和所述销售项目消费方的每次消费交易的实际支付价格值Bn、每次消费交易的实际支付时刻值Tn进行记录,生成销售数据库DBA,n为大于等于1的正整数,表示任意一次消费交易;
当所述销售项目进行本底溢价销售时,基于本底溢价销售规则,该销售项目的竞价溢价销售被禁止,所述销售数据库DBA所记录的该销售项目消费方的每次消费交易的实际支付价格值Bn等于本底溢价价格值Hn,有Bn=Hn,该实际支付价格值Bn减去对应的本底价格值Pn得到本底溢价值Qn,有Bn-Pn=Qn,该Qn值被视为所述本底溢价销售的贡献利润值Gn,有Gn=Qn;
当所述销售项目进行竞价溢价销售时,基于竞价溢价销售规则,该销售项目的本底溢价销售被禁止,所述销售数据库DBA所记录的该销售项目消费方的每次消费交易的实际支付价格值Bn大于等于对应的本底价格值Pn,有Bn≥Pn,所述消费方的每次消费交易的实际支付价格值Bn减去对应的本底价格值Pn得到竞价溢价值Fn,有Bn-Pn=Fn,该Fn值被视为所述竞价溢价销售的贡献利润值Gn,有Gn=Fn;
当所述销售项目进行本底溢价/竞价溢价混合销售时,基于本底溢价/竞价 溢价混合销售规则,该销售项目的本底溢价销售和竞价溢价销售均被允许,所述销售数据库DBA所记录的该销售项目消费方的每次消费交易的实际支付价格值Bn减去对应的本底溢价价格值Hn得到竞价溢价值Fn,同时由于本底溢价价格值Hn已经包含对应的本底溢价值Qn,则竞价溢价值Fn本底溢价值Qn之和被视为本底溢价/竞价溢价混合销售的贡献利润值Gn,有Gn=Fn+Qn;
所述销售数据库DBA所记录和计算生成的上述三种销售规则中的任意一种销售规则的贡献利润值Gn均被视为所述销售项目的提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,其中属于消费方的每次消费交易的贡献利润值被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,参与到该销售项目中进行时序先后地、可递推地股权分享;
所述销售项目的任意一个消费方可以进行单一身份代码的多次消费,也可多个身份代码的单次消费,也可以多个身份代码的多次消费,所述的任意一个消费方只要成功实施一次或一次以上的支付消费行为,将始终作为该销售项目中的后续销售所贡献利润值的一定比例的分享者,直到所述的销售项目结束。
作为本发明所述一种计算机网络销售方法的一种优选方案,当所述销售项目进行本底溢价销售时,基于本底溢价销售规则,该销售项目被禁止进行竞价溢价销售,则该销售项目每次消费交易的竞价溢价值等于零,有Qn>0,Fn=0,该销售项目提供方提交每次消费交易的本底溢价价格值Hn和对应的本底溢价值Qn,该销售项目的消费方只能按照提供方提交的本底溢价价格值Hn出价支付,有Bn=Hn,则该销售项目消费方支付消费所形成的溢价值Qn即为该销售项目本底溢价销售的贡献利润值Gn,即Qn=Gn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,0<Sn≤1,GAn为每次消费交易的提供方 所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻(T n)之前的所有已成功支付消费的消费方以各自的贡献利润值(GB 1~GB n-1)和各自的支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享,获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
作为本发明所述一种计算机网络销售方法的一种优选方案,当所述销售项目进行本底溢价销售时,基于本底溢价销售规则,该销售项目被禁止进行竞价溢价销售,则该销售项目每次消费交易的竞价溢价值等于零,有Qn>0,Fn=0,该销售项目提供方提交每次消费交易的本底溢价价格值Hn和对应的本底溢价值Qn,该销售项目的消费方只能按照提供方提交的本底溢价价格值Hn出价支付,有Bn=Hn,则该销售项目消费方支付消费所形成的溢价值Qn即为该销售项目本底溢价销售的贡献利润值Gn,即Qn=Gn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,0<Sn≤1,GAn为每次消费交易的提供方所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于 消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻(T n)之前的所有已成功支付消费的消费方以各自的贡献利润值(GB 1~GB n-1)和各自的支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享,获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
作为本发明所述一种计算机网络销售方法的一种优选方案,当所述销售项目进行本底溢价/竞价溢价混合销售时,基于本底溢价/竞价溢价混合销售规则,该销售项目既被允许本底溢价销售又被允许竞价溢价销售,即Qn>0,Fn≥0,该销售项目提供方提交的每次消费交易的本底溢价价格值Hn和对应的本底溢价值Qn,该销售项目的消费方按照提供方提交的本底溢价价格值Hn进行竞价支付消费,有Bn≥Hn,该销售项目的消费方每次消费交易的实际支付价格值Bn减去对应的本底溢价价格值Hn得到竞价溢价值Fn,同时由于本底溢价价格值Hn已经包含对应的本底溢价值Qn,则该竞价溢价值Fn与对应的本底溢价值Qn之和被视为该销售项目本底溢价/竞价溢价混合销售的贡献利润值Gn,有Gn=Fn+Qn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,GAn为每次消费交易的提供方所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻(T n)之前的所有已成功支付消费的消费方以各自的 贡献利润值(GB 1~GB n-1)和各自的支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享,获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述销售数据库DBA中消费方每次消费交易的实际支付价格值Bn是一个或一个以上的确定值,该一个或一个以上的确定值的最小一个值不低于其所对应的销售项目的本底价格值Pn或本底溢价价格值Hn,所述每次消费交易的实际支付价格值Bn的支付方式可以为直接支付或第三方担保支付,包括:销售项目完成交付前的一次性全额预支付或分期预支付,销售项目完成交付过程中的一次性全额预支付或分期预支付和销售项目完成交付后的一次性全额后支付或分期后支付。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述销售数据库DBA中消费方每次消费交易的实际支付价格值Bn是一个或一个以上的价格值域范围,该一个或一个以上的价格值域范围的最小值不低于其所对应的销售项目的本底价格值Pn或本底溢价价格值Hn,所述的消费方每次消费交易的实际支付价格值Bn的支付方式可以为直接支付或第三方担保支付,包括:销售项目完成交付前的一次性全额预支付或分期预支付,销售项目完成交付过程中的一次性全额预支付或分期预支付和销售项目完成交付后的一次性全额后支付或分期后支付。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述时序先后地、可递推地股权回报分享方法,所述销售项目的任意一个消费方的股权分享 比例和其在实施每次消费所产生的贡献利润值成正比,且该销售项目中在时间上和次序上越是早起实施消费的消费方,其股权分享比例根据层级激励系数的推算比例也越高,包括但不限于如下的可递推股权分享推算数学公式:
Figure PCTCN2017118573-appb-000001
其中0<S m≤1,m<n,m、n=1,2,3,4.......为大于等于1的正整数,
上述公式中Gn为每次消费交易的贡献利润值,Gm为消费方用以进行股权回报推算的每次消费交易的贡献利润值,Km为消费方用以进行股权回报推算的每次消费交易的消费层级激励系数,Sm为消费方用以进行股权回报推算的消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零小于等于1,表示为提供方和消费方共同理解共同拥有,或共同理解但仅为消费方所有,RBm为消费方进行股权回报推算的所有各次消费交易的股权分享回报值,可以通过对消费层级激励系数Km的设定和修改来从宏观上激励或抑制消费行为,Km的设定可以以消费方实际支付消费的发生顺序(O1~On)为依据,也可以以实际支付消费的发生时刻值(T1~Tn)为依据来确定不同消费方之间股权回报值的分享关系。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述销售项目为具有商品属性的产品和服务,包括工农业产品的整体或部件销售项目,建筑类不动产销售项目,餐饮、酒店、娱乐、交通、物流的服务类销售项目和科技、文化、艺术的创造类销售项目,所述的销售项目提供方包括工农业产品的直接制造供应商,品牌、商标、知识产权所有人的委托制造供应商,不动产的项目经营方,餐饮、酒店、娱乐、交通、物流的经营方,科技、文化、艺术的创造方或其他具有经营资格的产品/服务供应商。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述的计算机网络销售项目的全部或部分可以进行第三方风险承保。
作为本发明所述一种计算机网络销售方法的一种优选方案,所述联网计算机包括有线连接的计算机网络终端和无线连接的手持式或移动计算机网络终端装置,例如平板电脑、智能手机,可佩戴式智能饰品如智能手表、手环和首饰。
作为本发明所述的一种计算机网络销售方法的一种优选方案,适用于对未完成销售项目的预支付消费。
作为本发明所述的一种计算机网络销售方法的一种优选方案,也适用于对已完成销售项目的后支付消费,其消费投资人身份合一属性不变。
作为本发明所述的一种计算机网络销售方法的一种优选方案,所述的数据中心DCA可以为销售项目设置单一的项目代码,为销售项目提供方设置单一的企业代码,为销售项目的消费方设置消费身份代码,所述销售项目的任意一个消费方可以进行单一身份代码的多次消费,也可多个身份代码的单次消费,也可以多个身份代码的多次消费。
其根据是:任意一个消费者在和任何商业销售项目成功实施一次或一次以上的消费交易时,提供方的出价值和其能够接受的最低价格值之间必定不相等,当处于传统商业模式下,提供方和消费方处于非合作博弈状态时,提供方将仅提供出价值而向消费方隐瞒其能够接受的最低价格值,但这一最低价格值并不因为提供方的隐瞒而不存在,当消费方按照提供方的出价值进行消费时,则该消费行为中的兑价包含一个隐含的溢价值,被称为本底溢价值,该隐含的本底溢价值被视为提供方和消费方共同理解和共同所有,且无法从根本上排除消费方对该隐含溢价值的贡献,据此可认定该消费方与该销售项目产生永久合 作性(permanent collaboration)并始终可以从该商业销售项目中以该隐含溢价值的部分或全部作为投入获取一定比例的股权利益分享直到该商业销售项目终结的经济学理由。如果消费方支付的竞价值超过提供方的出价值时,会出现竞价溢价值,该值为显性值,该显性的竞价溢价值也被提供方和消费方共同理解,且无法从根本上排除消费方对该显性竞价溢价值的贡献,据此也可认定该消费方与该销售项目产生永久合作性(permanent collaboration)并始终可以从该商业销售项目中以该显性的竞价溢价值的部分或全部作为投入获取一定比例的股权利益分享直到该商业销售项目终结的经济学理由。
对于未完成产品类销售项目而言,可以实施本发明所述的预支付消费模式,例如工农业产品的整体或部件,如汽车、服装、食品、机械电子零件、家具等等,工农业产品的整体或部件项目可以处于未实施或未完成状态,其未实施状态包括工农业产品处于原始、原料状态,其未完成状态包括处于生产、测试、交付流程的中间某一状态,且消费方通过提供方的内容描述明确知晓所述工农业产品的整体或部件的用途和价值并在自由、自愿前提下为之预支付消费,如果该产品项目不被所述消费方消费并被生产成为所述产品,则该原始、原料状态还可以被生产成其他产品或作为原始、原料状态进行贮存,所述产品项目处于生产、测试、交付流程的中间某一状态时可以应消费方的要求进行终止或修改。
对于未完成服务类销售项目而言,可以实施本发明所述的预支付消费模式,例如餐饮、酒店、娱乐、交通、物流等等,其服务项目可以处于未实施或未完成状态,其未实施状态包括所述服务项目提供方并未实施服务,其未完成状态包括服务项目实施过程中到完成前的某一状态,且消费方通过提供方的内容描述明确知晓将要接受的服务项目内容和价值并在自由、自愿前提下为之预 支付消费,如果该服务项目不被所述的项目消费方消费并被实施,则该服务项目的未实施状态还可以被实施提供给其他消费方,所述服务项目处于实施过程当中的中间某一状态可以应消费方要求被终止或修改。
对于未完成创造类销售项目而言,可以实施本发明所述的预支付消费模式,例如科技、文化、艺术创造类项目,如一个会做饭的机器人,或者具有版权的新开发软件或网页,或者具有著作权的小说、电视剧、电影、戏剧的剧本的书面或数码记录,音乐的乐谱、填词和音轨记录等等,其创造项目提供方并未进行其科技、文化、艺术的实施,其未完成状态包括创造项目提供方处于项目实施中到完成前的某一中间状态,且消费方通过提供方的内容描述明确知晓所述的科技、文化、艺术创造项目的内容和价值并在自由、自愿前提下为之预支付消费,如果该科技、文化、艺术创造类项目不被所述的项目消费方消费,则该科技、文化、艺术创造类项目的未实施状态还可以被提供给其他消费方,处于实施过程当中的某一中间状态可以应消费方要求被终止或修改。
具体实施方式
为了便于理解,以家具类别的木质椅子的未完成项目预支付消费为例,其未完成状态为原始、原料状态的木料,甚至只是一片树林,该原始、原料状态的木料或树林状态如果不被制成所述的木质椅子,仍旧可以有其他用途,例如制成桌子或者床,供应其他消费用途,或者干脆保持树林的原生态对环境有利。其特征是消费方明确知晓木制椅子的具体内容并愿意为之实施自由、自愿的预支付消费。该销售项目的实施以联网计算机和数据中心的销售项目信息发布和预销售召集为开始,该木质椅子的提供方可以是一家直接进行家具生产的家具工厂,或者是具有本发明所述品牌、商标、知识产权所有人的家具委托制造供 应商,透过其联网计算机向销售数据中心DCA将木质椅子的具体信息进行上传公布和消费方召集,包括该木质椅子的外观、形状、色彩、功能、特点、使用方法、注意事项等等进行生动形象地展示,并同时公布该木质椅子的本底价格值Pn的单位值Pun(例如100元)或包含对应的本底溢价值单位值Qun(例如20元)的本底溢价价格值Hn的单位值Hun(例如120元),上述单位值乘以产品数量NU即为本发明所述的本底价格值Pn、本底溢价价格值Hn和本底溢价值Qn,木质椅子供应商还需要提交销售项目启动最低值C0(例如10000元)以及销售项目的召集时间长度Td(例如一个月)等信息,以便于消费者为自己的支付消费提供决策依据,所述的家具供应商可在所述木质椅子每次消费交易过程中保持本底价格值Pn的单位值Pun或本底溢价价格值Hn的单位值Hun不变,或修改每次消费交易的本底价格Pn的单位值Pun或本底溢价价格值Hn的单位值Hun以应对诸如原材料成本、生产成本等因素的变动。如果所述家具供应商所进行的消费者召集在一个月内的消费者预支付总额Mn没有达到项目启动最低值C0(例如10000元),有Mn<C0,则家具供应商将不进行该木质椅子的生产和交付,并退还消费方预支付的金额。
如果木质椅子销售项目采用了本发明所述的本底溢价预销售规则,木质椅子消费者会进行如下的自由、自愿的消费博弈:首先其所考虑的是自己有木质椅子的消费需求,并确定自己具有等于本底溢价价格值Hn的单价值Hun(例如125元)的支付能力,并通过本次消费产生本底溢价值Qn。其次所考虑的是自己对于该木质椅子的消费愿望强度,通常木质椅子的产品信息公布类似广告效应会提高消费者的消费愿望强度,另外消费方所考虑的是,自己如果预支付确定时间越早,则自己以本底溢价值Qn的贡献者身份成为较高层级的股权分享者的机会越大,这一感觉未见得完全正确,因为这有赖于木质椅子销售项 目的所有消费者的消费表现,但至少自己作为消费者来说看好该销售项目,可以视其为一种可能的投资方式,但至少该木质椅子可以满足消费者的消费愿望而获得产品。
如果木质椅子销售采用了本发明所述的竞价溢价预销售规则,木质椅子消费者会进行如下的自由、自愿的消费博弈:首先其所考虑的是自己有木质椅子的消费需求,并确定自己具有大于等于本底价格值Pn的单价值Pun(例如100元)的竞价支付能力,当然,自己也可以按照本底价格值Pn的单价值直接出价,那样就丧失了本次消费交易的分享股权权利,等同于普通消费行为,因为本次消费交易既没有产生本底溢价值Qn也没有产生竞价溢价值Fn,其次所考虑的是自己对于该木质椅子的消费愿望强度,通常木质椅子的产品信息公布类似广告效应会提高消费者的消费愿望强度,另外消费者所考虑的是,自己如果预支付确定时间越早,则以竞价溢价值Fn的贡献者身份自己成为较高层级的股权分享者的机会越大,这一感觉未见得完全正确,因为这有赖于木质椅子销售项目的所有消费者的消费表现,但至少自己作为消费者来说看好该销售项目,可以视其为一种可能的投资方式,如果在自己支付能力许可的情况下提高竞价价格值的单位值Pun,相当于自己成为该木质椅子项目占据较大份额的股东,因此越是预支付时间早,越是提高竞价价格值的单位值Pun,则形成的竞价溢价值Fn越高,自己越有可能成为该项目占据较大份额的原始股东,则可以根据股份制原则获取该销售项目更大的回报值,但消费者超额竞价可能承担的风险也同样上升,因此需要进行自我博弈以确定竞价价格值的合理区间,但至少该木质椅子可以满足消费者的消费愿望而获得产品。
如果木质椅子销售采用了本发明所述的本底溢价和竞价溢价混合预销售规则,木质椅子消费者会进行如下的自由、自愿的消费博弈:首先其所考虑的 是自己有木质椅子的消费需求,并确定自己具有大于等于本底溢价价格值Hn的单价值Hun(例如125元)的支付能力,当然,如果自己仅仅按照本底溢价价格值Hn的单价值Hun(例如125元)进行出价支付,则可以仅仅以本底溢价值Qn的贡献者身份获取分享股权,其次所考虑的是自己对于该木质椅子的消费愿望强度,通常木质椅子的产品信息公布类似广告效应会提高消费者的消费愿望强度,另外消费者所考虑的是,自己如果预支付确定时间越早,则以本底溢价值Qn或竞价溢价值Fn或本底溢价值Qn和竞价溢价值Fn之和的贡献者身份自己成为较高层级的股权分享者的机会越大,这一感觉未见得完全正确,因为这有赖于木质椅子销售项目的所有消费者的消费表现,但至少自己作为消费者来说看好该销售项目,可以视其为一种可能的投资方式,如果在自己支付能力许可的情况下提高竞价价格值的单位值Pun,相当于自己成为该木质椅子项目占据较大份额的股东,因此越是预支付时间早,越是提高竞价价格值的单位值Pun,则形成的竞价溢价值Fn越高,自己越有可能成为该项目占据较大份额的原始股东,则可以根据股份制原则获取该销售项目更大的回报值,但消费者超额竞价可能承担的风险也同样上升,因此需要进行自我博弈以确定竞价价格值的合理区间,但至少该木质椅子可以满足消费者的消费愿望而获得产品。
在上述三种销售规则中,消费方同样可以采用提交多个出价确定值或多个出价范围值来进行三种销售规则的消费,其实际支付价格值Bn的最小值必须大于等于本底价格值Pn或本底溢价价格值Hn,对于木质椅子来说任一消费者可以出单价150元、200元、300元等等多个确定值进行多值消费,或125元~500元,134元~900元的一个或多个出价值域范围消费,由所述销售数据中心DCA根据销售项目执行的消费层结构来确定最终的选中出价值Bn或单位 值Bun(例如147元),例如整个项目在召集期间,所述销售数据中心DCA可以首先按照消费者所提交的某一个确定值或多个确定值或某几个竞价范围值域的最低值来进行处理,其中之一为:所述销售数据中心DCA会以各消费者竞价范围值的最低值作为竞价确定值,如果系统发现由于召集消费方的消费金额的总额Mn不足以支持到项目启动最低成本值C0(例如10000元),则会按其竞价范围内的最低值按比例或按层级系数上调消费方的竞价确定值直至该项目的召集消费方的预支付的消费金额大于等于项目启动最低成本值。提交多个竞价范围的好处是消费方可以将一部分不确定因素交由数据中心DCA进行计算机化的细化分析确定,从而达到供求双方利益最大化的目的。
在现有的实际工农业生产中,供应商通常会采用批量生产的方式来降低产品的单位成本,但也不排除仅仅为了满足某一个或某几个消费者需求而进行的高成本小批量生产。在本发明所述的销售方法中,供应商同样可以接受两种情形的生产销售,即大批量低单位成本和小批量高单位成本模式。就前述的木质椅子产品的销售来说:家具供应商亦即所述提供方在实施销售项目前需要制定一个批次的木质椅子产品的制造和交付的财务预算,从而可以据此得出销售数据中心DCA所要求提交的各种参数值:包括项目启动最低总金额值C0、销售的本底价格值的单位值Pun、包含对应本底溢价值单位值Qun的本底溢价价格值的单位值Hun,上述单位值乘以产品数量NU即为本发明所述的本底价格值Pn、本底溢价价格值Hn和本底溢价值Qn,在此之上,木质椅子供应商将实施以下三种销售方案。
第一,如果木质椅子的销售项目被禁止进行竞价溢价销售而仅被允许进行本底溢价销售时,木质椅子的供应商将提供木质椅子的竞价起始值Hun和本底溢价值Qun,便有Hun=Pun+Qun。得到前述的100元+25元=125元。假定其 某个批次的木质椅子产品的制造和交付的财务预算开列之后得出该木质椅子的项目启动最低金额值C0为10000元、竞价起始值单位值Hun=125元,该启动金额值10000元可以实现80张椅子的制造和交付,木质椅子的消费者将只能按照竞价起始值的单一确定值进行支付购买,即Bun=Hun=125元,则均会有本底溢价值Qn的单位值Qun(25元)产生,总计会有25元x80=2000元的总的本底溢价值是木质椅子销售的贡献利润值来源Gn,其中的部分或者全部贡献利润值GBn属于该消费者因为实施该次消费而所有,作为本发明所述的消费方贡献利润值GBn用于进行本发明所述的时序先后地、可递推地股权分享。
第二,如果木质椅子销售项目被禁止进行本底溢价销售而仅被允许进行竞价溢价销售时,木质椅子的供应商将仅提供木质椅子的本底溢价单价值Pun,假定其某个批次的木质椅子产品的制造和交付的财务预算开列之后得出该木质椅子的项目启动最低金额值C0为10000元,本底溢价单价值Pun=100元,该启动金额值10000元可以实现100张椅子的制造和交付,木质椅子的消费方将按照本底竞单价值Pun=100元为最低值进行竞价支付购买,如果某一消费者实际支付单价值Bun=Pun=100元,则该消费者的该次消费交易的竞价溢价值等于零,即没有任何溢价产生,该消费者的该次消费将不具有本发明所述时序先后地、可递推地股权分享,该消费者的该次消费等同于普通消费行为。如果某个消费者的实际支付单价值Bun大于本底单价值Pun,有Bun>Pun,例如Bun=110元,则该消费者该次消费将产生竞价溢价单位值Fun=10元,被视为该消费者该次消费的贡献利润单位值Gun=10元,该竞价溢价单位值乘以消费数量NU得到该项目销售的竞价溢价值Fn是木质椅子该消费者该次消费的贡献利润值Gn,其中的部分或者全部属于该消费者因为实施该次消费而所有, 作为本发明所述的消费方贡献利润值GBn用于进行本发明所述的时序先后地、可递推地股权分享。
第三,如果木质椅子销售项目既被允许本底溢价销售又被允许竞价溢价销售时,木质椅子的家具供应商将提供木质椅子的本底溢价价格单位值Hun和对应的本底溢价值单位值Qun,有Pun+Qun=Hun。得到前述的100元+25元=125元。木质椅子的某一消费者如果按照竞价起始值单位值Hun(125元)进行支付消费,则仅产生本底溢价值的单位值Qun=25元,如果某一消费者的实际支付单价值Bun高于竞价起始值Hun,例如Bun=150元,则该项目有竞价溢价单位值Fun=25元产生,该竞价溢价值单位值25元乘以消费数量NU即为本发明所述的该消费者该次消费的竞价溢价值Fn,被视为该消费者该次消费的贡献利润值Gn,其中的部分或者全部属于该消费者因为实施该次消费而所有,作为本发明所述的消费方贡献利润值GBn用于进行本发明所述的时序先后地、可递推地股权分享。
涉及到工农业生产的规模化原则,供应商即便只制造出一张同样的木质椅子所消耗的总成本也会在比如10000元,而不是100元,这非常可以理解,但如果有消费方愿意用10000元价格去竞价购买一张木质椅子,并愿意承担后续销售可能为零从而失去所有时序先后地,可递推地股权分享的最大风险,供应商也可以为之进行生产交付,因为这并不违背供需双方的价值理论。因此对于供应商来说,只要该木质椅子所有各层消费方所竞价预支付的总金额Mn≥C0(10000元),即可进行生产交付,即便只生产一张椅子,通常情况下,出于自主博弈和合作博弈,各消费方,尤其是项目启动时的较早参与的消费方,出于消费或投资考虑,可能会按照自愿原则提高竞价价格以期获得更大的后续的回报分享,因此当所有各层消费方所竞价预支付的总金额Mn正好满足C0=10000 元时,实际上供应商进行生产交付的木质椅子的数量会少于100张,但家具供应商生产木质椅子的单位成本可能会大于100元,但从物资、人力资源角度来说,做到了更为合理的配置。亦即,产品提供者和消费者所获取的价值并不一定依赖廉价而大量的生产,而是依赖于供求双方的自主博弈和合作博弈。
上述公式中Pun为销售项目提供方在每次消费交易中所开列的本底价格值的单位值,该单位值乘以消费产品或服务的数量NU即形成提供方本底价格值Pn,该本底价格值等同或类似于提供方实施产品/服务交付的总成本,该提供方总成本包括执行项目过程中所消耗的原材料、人力资源、固定资产折旧、办公支出、税收、保险以及一定的企业合理利润。
本发明所述的消费/身份合一的多层可递推利润分享模式是一个具有争议的经济学概念,其典型案例就是会形成金字塔销售,俗称多层传销,不受控制的自主博弈使得多层可递推利润分享的层级激励系数Km定值过大,导致多层投机行为产生,形成旁氏骗局的以虚假销售为掩盖的金融连锁诈骗,类似失控的高K值的U235链式反应形成核反应失控,从而危害社会经济。本发明对多层可递推利润分享模式进行了基于计算机精确算法的数据管理,将商品销售中的利益分享和计算机技术牢牢结合,确保商品销售价格和消费方的实际需求相对应,如果所述的销售项目进入萎缩或终结期,则该项目的多层可递推利润分享值也会随之进入下降和终结,同时普通商品的多层可递推利润分享的层级激励系数Km、本底溢价值Qn、竞价溢价值Fn都受到人为限制,消费方想要通过普通商品/服务消费累积可观的正向回报需要较长时间才可能达成,无法满足其短期逐利的欲望,同时利润回报值和消费方、供应方的自主博弈、合作博弈的智力因素相对应,以产生更多社会价值,类似于将一个极易失控危害极大的高K值U235链式反应原子弹转变为低K值同时具有精准调节机制的U235 链式反应堆,内在机理相同但化害为利,在计算机和人工的综合调控下连续、安全、可靠地为社会经济发展提供超过过去数倍的稳定强大的动力。本发明所涉及的商业方法需要有专门的管理机构根据商品经济宏观表现对本底溢价值Qn或本底溢价比例值QnX、层级激励系数Km、竞价溢价值Fn或竞价溢价比例值FnX的最大值做出规定和管控,类似银行的存贷款利率的制定原则,对于创新产品/服务的销售项目而言,从经济博弈角度来说可以采用本发明所述的预支付的消费模式,基于风险回报对等原则,可以提高本底溢价值Qn或本底溢价比例值QnX、层级激励系数Km、竞价溢价值Fn或竞价溢价比例FnX的最大值以促进高风险高回报创新项目的开展;而对于普通商品的销售项目而言,从经济博弈角度来说也可以采用本发明所述的预支付的消费模式或后支付消费模式,以帮助提高社会资源配置的合理性和降低环境压力,根据风险回报对等原则,普通商品的销售项目可以降低本底溢价值Qn或本底溢价比例值QnX、层级激励系数Km、竞价溢价值Fn或竞价溢价比例值FnX的最大值,因此本发明并不主张一个无政府主义的商业方法产生。本发明所述的商业方法必定以消耗大量计算机软件和硬件资源为代价,包括必要的冗余安全数据备份系统。
本发明所述的消费方出价方式的价格波动和层级激励系数Km值息息相关,同时受公众效应的影响,因此本说明无法给出明确的价格波动规律,需要结合社会实践来进行探索,以获得可行的控制参数。
虽然说明书中对本发明的实施方式进行了说明,但这些实施方式只是作为提示,不应限定本发明的保护范围。在不脱离本发明宗旨的范围内进行各种省略、置换和变更均应包含在本发明的保护范围内。
售数据库DBA的记录形式如下表:
表一 销售数据库DBA中的一种列表
Figure PCTCN2017118573-appb-000002

Claims (10)

  1. 一种计算机网络销售方法,至少包括销售数据中心DCA、销售数据库DBA、联网计算机、销售项目提供方和销售项目消费方,所述的销售项目提供方通过联网计算机向所述的销售数据中心DCA至少提交:销售项目的内容描述、销售项目的本底价格值P或本底溢价价格值H,所述的本底溢价价格值H是在所述本底价格值P的基础上包含了对应的本底溢价值Q而生成,有H=P+Q,所述的销售项目消费方通过联网计算机以销售项目的内容描述、销售项目提供方提交的本底价格值P或本底溢价价格值H为消费决策依据,并在遵循本底溢价销售规则或竞价溢价销售规则或本底溢价/竞价溢价混合销售规则的前提下进行自由、自愿的本底溢价消费或竞价溢价消费或本底溢价/竞价溢价混合消费,产生实际竞价支付价格值B和实际竞价支付时刻值T;
    所述的销售数据中心DCA对销售项目提供方所提交的每次消费交易的本底价格值Pn、每次消费交易的本底溢价价格值Hn和所述销售项目消费方的每次消费交易的实际支付价格值Bn、每次消费交易的实际支付时刻值Tn进行记录,生成销售数据库DBA,n为大于等于1的正整数,表示任意一次消费交易;
    当所述销售项目进行本底溢价销售时,基于本底溢价销售规则,该销售项目的竞价溢价销售被禁止,所述销售数据库DBA所记录的该销售项目消费方的每次消费交易的实际支付价格值Bn等于本底溢价价格值Hn,有Bn=Hn,该实际支付价格值Bn减去对应的本底价格值Pn得到本底溢价值Qn,有Bn-Pn=Qn,该Qn值被视为所述本底溢价销售的贡献利润值Gn,有Gn=Qn;
    当所述销售项目进行竞价溢价销售时,基于竞价溢价销售规则,该销售项目的本底溢价销售被禁止,所述销售数据库DBA所记录的该销售项目消 费方的每次消费交易的实际支付价格值Bn大于等于对应的本底价格值Pn,有Bn≥Pn,所述消费方的每次消费交易的实际支付价格值Bn减去对应的本底价格值Pn得到竞价溢价值Fn,有Bn-Pn=Fn,该Fn值被视为所述竞价溢价销售的贡献利润值Gn,有Gn=Fn;
    当所述销售项目进行本底溢价/竞价溢价混合销售时,基于本底溢价/竞价溢价混合销售规则,该销售项目的本底溢价销售和竞价溢价销售均被允许,所述销售数据库DBA所记录的该销售项目消费方的每次消费交易的实际支付价格值Bn减去对应的本底溢价价格值Hn得到竞价溢价值Fn,同时由于本底溢价价格值Hn已经包含对应的本底溢价值Qn,则竞价溢价值Fn本底溢价值Qn之和被视为本底溢价/竞价溢价混合销售的贡献利润值Gn,有Gn=Fn+Qn;
    所述销售数据库DBA所记录和计算生成的上述三种销售规则中的任意一种销售规则的贡献利润值Gn均被视为所述销售项目的提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,其中属于消费方的每次消费交易的贡献利润值被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,参与到该销售项目中进行时序先后地、可递推地股权分享;
    所述销售项目的任意一个消费方可以进行单一身份代码的多次消费,也可多个身份代码的单次消费,也可以多个身份代码的多次消费,所述的任意一个消费方只要成功实施一次或一次以上的支付消费行为,将始终作为该销售项目中的后续销售所贡献利润值的一定比例的分享者,直到所述的销售项目结束。
  2. 根据权利要求1所述的计算机网络销售方法,其特征在于:当所述销售项目进行本底溢价销售时,基于本底溢价销售规则,该销售项目被禁止进行竞价溢价销售,则该销售项目每次消费交易的竞价溢价值等于零,有Qn>0,Fn=0, 该销售项目提供方提交每次消费交易的本底溢价价格值Hn和对应的本底溢价值Qn,该销售项目的消费方只能按照提供方提交的本底溢价价格值Hn出价支付,有Bn=Hn,则该销售项目消费方支付消费所形成的溢价值Qn即为该销售项目本底溢价销售的贡献利润值Gn,即Qn=Gn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,0<Sn≤1,GAn为每次消费交易的提供方所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻T n之前的所有已成功支付消费的消费方以各自的贡献利润值(GB 1~GB n-1)和各自的支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享,获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
  3. 根据权利要求1所述的计算机网络销售方法,其特征在于:当所述销售项目进行竞价溢价销售时,基于竞价溢价销售规则,该销售项目被禁止进行本底溢价销售,则每次消费交易的本底溢价值等于零,有Qn=0,Fn≥0,所述销售项目提供方仅提供本底价格值Pn,该销售项目的消费方按照提供方提交的本底价格值Pn进行竞价支付消费,有Bn≥Pn,则该销售项目的消费方实际 支付价格值Bn减去对应的竞价起始值Pn形成竞价溢价值Fn,则该竞价溢价值Fn即为该销售项目竞价溢价销售的贡献利润值Gn,有Fn=Gn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,0<Sn≤1,GAn为每次消费交易的提供方所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻T n之前的所有已成功支付消费的消费方以各自的贡献利润值(GB 1~GB n-1)和各自的消费支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
  4. 根据权利要求1所述的计算机网络销售方法,其特征在于:当所述销售项目进行本底溢价/竞价溢价混合销售时,基于本底溢价/竞价溢价混合销售规则,该销售项目既被允许本底溢价销售又被允许竞价溢价销售,即Qn>0,Fn≥0,该销售项目提供方提交的每次消费交易的本底溢价价格值Hn和对应的本底溢价值Qn,该销售项目的消费方按照提供方提交的本底溢价价格值Hn进行竞价支付消费,有Bn≥Hn,该销售项目的消费方每次消费交易的实际支付价格值Bn减去对应的本底溢价价格值Hn得到竞价溢价值Fn,同时由于本 底溢价价格值Hn已经包含对应的本底溢价值Qn,则该竞价溢价值Fn与对应的本底溢价值Qn之和被视为该销售项目本底溢价/竞价溢价混合销售的贡献利润值Gn,有Gn=Fn+Qn,该贡献利润值Gn被视为该销售项目提供方和消费方共同理解共同所有,或共同理解但仅为消费方所有,即Gn=GAn+GBn,或GBn=Gn*Sn,GAn为每次消费交易的提供方所拥有的贡献利润值,GBn为每次消费交易的消费方所拥有的贡献利润值,Sn为消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零并小于等于1,其中属于消费方的每次消费交易的贡献利润值GBn被视为消费方的真实投资,形成消费方在该销售项目中消费身份和投资身份的合一,所述的属于消费方的每次消费交易的贡献利润值GBn被该次消费交易发生时刻T n之前的所有已成功支付消费的消费方以各自的贡献利润值(GB 1~GB n-1)和各自的支付发生时刻值(T 1~T n-1)为依据,时序先后地、可递推地进行股权分享,获得各消费方每次消费交易的回报值RBm,直到所述的销售项目结束,m,n均为大于等于1的正整数,其中n表示销售项目的任意一次消费交易,m表示销售项目的任意一次消费交易的股权分享回报值推算。
  5. 根据权利要求1所述的计算机网络销售方法,其特征在于:所述销售数据库DBA中消费方每次消费交易的实际支付价格值Bn是一个或一个以上的确定值,该一个或一个以上的确定值的最小一个值不低于其所对应的销售项目的本底价格值Pn或本底溢价价格值Hn,所述每次消费交易的实际支付价格值Bn的支付方式可以为直接支付或第三方担保支付,包括:销售项目完成交付前的一次性全额预支付或分期预支付,销售项目完成交付过程中的一次性全额预支付或分期预支付和销售项目完成交付后的一次性全额后支付或分期 后支付。
  6. 根据权利要求1所述的计算机网络销售方法,其特征在于:所述销售数据库DBA中消费方每次消费交易的实际支付价格值Bn是一个或一个以上的价格值域范围,该一个或一个以上的价格值域范围的最小值不低于其所对应的销售项目的本底价格值Pn或本底溢价价格值Hn,所述的消费方每次消费交易的实际支付价格值Bn的支付方式可以为直接支付或第三方担保支付,包括:销售项目完成交付前的一次性全额预支付或分期预支付,销售项目完成交付过程中的一次性全额预支付或分期预支付和销售项目完成交付后的一次性全额后支付或分期后支付。
  7. 根据权利要求1-4任意一项所述的计算机网络销售方法,其特征在于:所述时序先后地、可递推地股权回报分享方法,所述销售项目的任意一个消费方的股权分享比例和其在实施每次消费所产生的贡献利润值成正比,且该销售项目中在时间上和次序上越是早起实施消费的消费方,其股权分享比例根据层级激励系数的推算比例也越高,包括但不限于如下的可递推股权分享推算数学公式:
    Figure PCTCN2017118573-appb-100001
    其中0<S m≤1,m<n,m、n=1,2,3,4.......为大于等于1的正整数,
    上述公式中Gn为每次消费交易的贡献利润值,Gm为消费方用以进行股权回报推算的每次消费交易的贡献利润值,Km为消费方用以进行股权回报推算的每次消费交易的消费层级激励系数,Sm为消费方用以进行股权回报推 算的消费方和提供方之间每次消费交易的股权回报分享比例系数,大于零小于等于1,表示为提供方和消费方共同理解共同拥有,或共同理解但仅为消费方所有,RBm为消费方进行股权回报推算的所有各次消费交易的股权分享回报值,可以通过对消费层级激励系数Km的设定和修改来从宏观上激励或抑制消费行为,Km的设定可以以消费方实际支付消费的发生顺序(O1~On)为依据,也可以以实际支付消费的发生时刻值(T1~Tn)为依据来确定不同消费方之间股权回报值的分享关系。
  8. 根据权利要求1所述的计算机网络销售方法,其特征在于:所述销售项目为具有商品属性的产品和服务,包括工农业产品的整体或部件销售项目,建筑类不动产销售项目,餐饮、酒店、娱乐、交通、物流的服务类销售项目和科技、文化、艺术的创造类销售项目,所述的销售项目提供方包括工农业产品的直接制造供应商,品牌、商标、知识产权所有人的委托制造供应商,不动产的项目经营方,餐饮、酒店、娱乐、交通、物流的经营方,科技、文化、艺术的创造方或其他具有经营资格的产品/服务供应商。
  9. 根据权利要求1所述的计算机网络销售方法,其特征在于:所述的计算机网络销售项目的全部或部分可以进行第三方风险承保。
  10. 根据权利要求1所述的计算机网络销售方法,其特征在于:所述联网计算机包括有线连接的计算机网络终端和无线连接的手持式或移动计算机网络终端装置,例如平板电脑、智能手机,可佩戴式智能饰品如智能手表、手环和首饰。
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