WO2018068717A1

WO2018068717A1 - Advertisement traffic limitation and reservation apparatus and method

Info

Publication number: WO2018068717A1
Application number: PCT/CN2017/105651
Authority: WO
Inventors: 王古阅; 栾天
Original assignee: 常磊
Priority date: 2016-10-14
Filing date: 2017-10-11
Publication date: 2018-04-19
Also published as: CN106485552A; CN106485552B

Abstract

The present invention relates to an advertisement traffic limitation and reservation apparatus, comprising: a click information receiving unit for receiving click information from a user terminal; a click traffic classification unit for dividing, according to a pre-set setting with regard to advertisement conversion, clicks instructed by the received click information into an opening traffic click, a limitation traffic click or a reservation traffic click; a total traffic limitation determination unit and a specific traffic limitation determination unit for respectively performing, according to the division of click information by means of the click traffic classification unit, operation and determination; a jumping instruction unit for instructing, according to a determination result of the total traffic limitation determination unit and the specific traffic limitation determination unit, other advertisement pages that should be jumped to, or an advertisement page of a clicked advertisement.

Description

Advertising flow restriction retention device and method

Technical field

The invention relates to internet advertising marketing tracking and trafficking management.

Background technique

Some advertisements signed by the advertising network from the advertisers, and the commissions from the advertisers are charged according to the conversion. Advertising Network manages these ads in the ad marketing tracking system. The advertising channel personnel apply to the advertising network to serve an advertisement, and receive the commission from the advertising network according to the effective conversion of the advertisement. An ad can be served by multiple ad channel people. The Advertising Network has capped the total commission or total number of conversions for an ad. All advertising channel personnel share the total commission or total number of conversions on this ad.

However, when the advertising network has set the total limit value, when the advertisement is opened to the advertising promotion channel personnel, it will lead to more conversion times and commissions for the current time zone and regional advertising channel personnel, because other time zones and regions Promoters may be late at night or other breaks.

A good example of current advertising promoters is spread across time zones. The advertising network was set to limit the number of conversions 100 times at 8:00 am Beijing time and opened the advertisement. Advertisers in the East Eighth time zone consumed the upper limit of all conversions set by the ad within two hours, causing other time zones, such as the West Eighth Time Zone, to be served by the promoters in the United States and not getting the conversions. commission.

Summary of the invention

The present invention has been made in view of the above disadvantages of the prior art, and to alleviate or overcome one or more disadvantages of the prior art, at least provide a beneficial alternative.

According to an embodiment of the present invention, an advertisement flow restriction retention device is provided, including a click information receiving unit, a click traffic classification unit, a total traffic restriction determination unit, a specific traffic restriction determination unit, and a jump indication unit, wherein the click The information receiving unit receives the click information from the user terminal; the quota setting information acquiring unit acquires quota setting information for the advertisement conversion including the total traffic information, the restricted traffic information, and/or the reserved traffic information set for the advertisement traffic; The click traffic classification unit divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to the quota setting information; the total traffic limit determining unit in the click traffic classification unit When the click is divided into open traffic clicks, it is determined whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement according to the clicked advertisement information in the click information, and the total traffic limit determination unit determines the clicked The advertisement did not reach the wide range of clicks When the remaining total traffic is reported, the jump indication unit indicates an advertisement page of the clicked advertisement; and when the total traffic restriction determination unit determines that the clicked advertisement has reached the remaining total traffic of the clicked advertisement, The jump indication unit indicates another advertisement page that should be jumped to; the total traffic restriction determination unit is configured to: according to the clicked advertisement information in the click information, when the click traffic classification unit divides the click into a limited traffic click Determining whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement, and the specific traffic restriction when the total traffic restriction determining unit determines that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement The determining unit determines, according to the click information, whether the traffic quota set for the specific item has been reached for the clicked advertisement; and the total traffic limit determining unit determines that the remaining is reached When the total traffic is exceeded, or the specific traffic restriction determining unit determines that the set traffic quota for the specific item has been reached, the jump indication unit indicates other advertisement pages that should be jumped to, in the specific traffic. When the restriction determination unit determines that the traffic quota set for the specific item is not reached, the jump indication unit indicates an advertisement page of the clicked advertisement; and when the click traffic classification unit divides the click into a reserved traffic click The specific traffic restriction determining unit determines, according to the click information, whether the reserved quota set for the specific item has been reached for the clicked advertisement, and the specific traffic restriction determining unit determines that the reserved quota is not reached. And the jump indication unit indicates an advertisement page of the clicked advertisement, and when the specific traffic restriction determination unit determines that the reservation quota has been reached, the jump indication unit indicates that the jump should be Advertising page.

According to another aspect of the present invention, an advertisement traffic restriction retention method is provided, including a click information receiving step, a click traffic classification step, a total traffic restriction determining step, a specific traffic restriction determining step, and a jump indicating step, the click information The receiving step receives the click information from the user terminal; the quota setting information obtaining step acquires quota setting information for the advertisement conversion including the total traffic information, the restricted traffic information, and/or the reserved traffic information set for the advertisement traffic; the click The traffic classification step divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to the quota setting information; the total traffic limit determining step is divided into open traffic clicks in the click And determining, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement, and the clicked advertisement is determined not to reach the remaining total of the clicked advertisement. In the case of traffic, the jump indication step indicates that the click is An advertisement page of the advertisement; the jump indication step indicates other advertisement pages that should be jumped to when the clicked advertisement is determined to have reached the remaining total traffic of the clicked advertisement; the total traffic restriction determination step When the click traffic classification step divides the click into a limited traffic click, it is determined, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement. When the total flow restriction determining step determines that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the specific traffic restriction determining step determines, according to the click information, whether the specific item has been reached for the clicked advertisement. a set flow limit; when the total flow limit determining step determines that the remaining total flow is reached, or the specific flow limit determining step determines that the set specific traffic limit is reached, The jump indication step indicates other advertisement pages that should be jumped to, and the specific traffic limit judgment When it is determined that the traffic quota set for the specific item is not reached, the jump indication step indicates an advertisement page of the clicked advertisement; and when the click traffic classification step divides the click into a reserved traffic click, the The specific traffic restriction determining step determines, according to the click information, whether the reserved quota set for the specific item has been reached for the clicked advertisement, and when the specific traffic restriction determining step determines that the reserved quota is not reached, The jump indication step indicates an advertisement page of the clicked advertisement, and when the specific traffic restriction determination step determines that the reservation quota has been reached, the jump indication unit indicates other advertisement pages that should be jumped to .

According to an embodiment, the quota setting information such as total flow information, restricted flow information, and/or reserved flow information may be set and constrained based on a unit time or a time interval.

The invention processes the click of the advertisement according to the implementation of the conversion traffic of the advertisement, and can improve the utilization efficiency of the advertisement click.

According to an embodiment of the present invention, a retention limit may be separately set for each promoter, each time zone, or a different country region according to a preset traffic restriction. The reserved portion will not be used by other Promoters’ conversions and commissions, allowing the Advertising Network to flexibly set conversion traffic limits for each ad for promoters, country regions, and time zones.

DRAWINGS

FIG. 1 shows a schematic diagram of an advertising system in which embodiments of the method may be implemented.

2 shows a schematic diagram of an advertisement flow restriction retention device in accordance with an embodiment of the present invention.

3 shows a schematic flow diagram of an ad flow restriction retention method in which embodiments of the method may be implemented.

4 shows a schematic block diagram of a computer that can be used to implement a method and apparatus in accordance with an embodiment of the present invention.

detailed description

The embodiments of the present invention are described in detail below with reference to the accompanying drawings.

FIG. 1 shows a schematic diagram of an advertising system in which embodiments of the present invention may be implemented. As shown in Figure 1, the advertising network manages the advertisements contracted from the advertisers, and uses the advertisement tracking system to manage the tracking advertisements. The advertisement promotion channel personnel apply for advertisements that can be promoted from the advertisement network alliance, when the end user clicks on the advertisement and succeeds. After jumping to the target ad page, if the subsequent completion of activities such as registration, purchase, etc., the click is considered a successful ad conversion. After each successful ad conversion, the Promoter will receive a conversion remuneration B from the ad network alliance, and the ad network will obtain a conversion remuneration A from the advertiser. Advertising Network Alliance sets different rules in the ad tracking system to limit the transfer, conversion, and rewards A, B, etc. of the ad click.

As shown in FIG. 2, the advertisement flow restriction retaining apparatus according to an embodiment of the present invention includes a click information receiving unit 201, a quota setting information acquiring unit 202, a click traffic classifying unit 203, a total traffic limit determining unit 204, and a specific traffic limit. The judging unit 205 and the jump instructing unit 206 and the quota setting evaluating unit 207.

According to the present invention, advertising traffic may refer to the number of conversions and/or conversion rewards for an end user to pay for an ad. For example, the budget for Ad 2 is 200 RMB, then the total flow compensation for Ad 2 is 200 RMB. For the extension staff 1, a limit of 50 yuan can be set, and for the promotion staff 2, a reserve limit of 30 yuan can be set.

The click information receiving unit 201 receives the click information from the user terminal.

The quota setting information acquisition unit 202 acquires various quota information set for the advertisement traffic. The various quotas may be set by the quota setting information acquisition unit 202 to obtain the quota setting information, which may also be obtained from a remote or separate quota setting unit, or may be obtained, for example, by input or by receiving an email.

Settings information includes total traffic quotas set for conversions for scheduled ads, traffic quotas set for specific projects, and reservation limits. According to one embodiment, the traffic limit and the reservation limit are the types of devices (also referred to as click devices) for which an ad click occurs (traffic source platform: mobile phone, tablet, desktop computer), or clicks from mobile traffic. The traffic quota and reserve limit for the combination of the device's operating system (Android, iOS), brand (Samsung, Apple, etc.) or above. According to another embodiment, the traffic quota and the reservation limit are for a promoter, a time zone or a country, or a combination of the three. The items for which the traffic limit and the reserve limit are targeted can be flexibly combined and will not be described here.

In addition, total traffic restrictions on ads, conversion traffic limits for extensions, and reserved conversion traffic limits for extensions can be tied based on unit time. For example, set the total traffic for ad 1 to 100 conversions per day; set limit traffic for extension 1 to 50 conversions per week; set extension limit traffic for extension 2 to 50 conversions per month, and so on. In fact, limit setting information such as total flow information, restricted flow information, and/or reserved flow information may be set or constrained based on a time unit or a time interval.

The click traffic classification unit 203 divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to the quota setting information. For example, according to an embodiment, if the advertiser is set for the clicked advertisement, the click is divided according to the quota setting information according to the promotion person in the advertisement. An open traffic click means that the click can use any traffic other than the reserved click traffic (reserved traffic) among the total traffic allocated to the advertisement. A limited traffic click means that the click can only use traffic other than reserved traffic, and the traffic used by it has a limit. A reserved traffic click is a click that has been reserved for it. According to one embodiment, the reserved traffic click can only use the reserved traffic. According to another embodiment, the reserved traffic click can use the reserved traffic, and after the reserved traffic is used, the unused traffic in the total traffic can also be used. One example is for the following scenario:

Traffic Limits - Traffic Limits for Promoters

Promoters: A, B, C...

Target ad: Ad 1

Settings:

500 conversions total conversions

Set the traffic limit to Promoter A to 100 times.

Set up reserved traffic 100 times for Promoter B

Let go of the traffic of ad 1

Then when clicking on an advertisement promoted by Promoter A, the click is classified as a limited traffic click; when clicking on an advertisement promoted by Promoter B, the click is classified as a reserved traffic click; when the click is from Promoter A When an ad promoted by an extension other than B, the click is classified as an open traffic click.

Similarly, when the traffic limit and reservation limit are the type of click device for the clicked ad, the operating system of the device, the traffic limit of the brand, and the reservation limit. According to these settings, the click traffic classification unit performs corresponding analysis on the click information, determines the type of the click device to be clicked, the operating system of the device, or the brand of the device, and performs corresponding classification according to the setting information.

When the click traffic classification unit 203 divides the click into an open traffic click, the total traffic restriction determining unit 204 determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the clicked advertisement. Total remaining traffic. According to one embodiment, the initial value of the remaining total traffic is the total traffic allocated to the advertisement minus the reserved traffic. The corresponding traffic is deducted each time an open traffic click and a limited traffic click occur. The remaining total flow can be saved as a variable, for example stored in a buffer, and when it becomes 0, the remaining total flow is reached (or exhausted). In this way, it is not necessary to perform calculations every time.

When the total flow restriction determination unit 204 determines that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the jump indication unit 206 indicates the advertisement page of the clicked advertisement; and the total flow restriction determination unit 204 determines the location When the clicked advertisement has reached the remaining total traffic of the clicked advertisement, the jump indication unit 206 indicates other advertisement pages that should be jumped to.

When the click traffic classification unit 203 divides the click into a limited traffic click, the total traffic restriction determining unit 204 first determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the clicked advertisement. When it is determined that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the specific traffic restriction determining unit 205 determines whether the targeted advertisement has been reached for the clicked advertisement according to the click information. The set flow limit; the total flow limit determining unit 204 determines that the remaining total is reached When the traffic, or the specific traffic limitation determining unit 205 determines that the set traffic quota for the specific item has been reached, the jump indication unit 206 indicates other advertisement pages that should be jumped to, in the specific traffic restriction determining unit 205. When it is determined that the traffic quota set for the specific item is not reached, the jump instructing unit 206 indicates the advertisement page of the clicked advertisement.

When the click traffic classification unit 203 divides the click into a reserved traffic click, the specific traffic restriction determining unit determines, according to the click information, whether the reserved quota set for the specific item has been reached for the clicked advertisement. When the specific traffic restriction determining unit 205 determines that the reservation quota is not reached, the jump indication unit 206 indicates an advertisement page of the clicked advertisement, and the specific traffic restriction determination unit determines that the reservation quota has been reached. The jump indication unit indicates other advertisement pages that should be jumped to.

According to another embodiment, when the click traffic classification unit 203 divides the click into a reserved traffic click, the specific traffic restriction determining unit determines, according to the click information, whether the specific item has been reached for the clicked advertisement. When the specific flow limit determination unit 205 determines that the reservation limit is reached, the total flow restriction determination unit 204 determines whether the clicked advertisement has been reached according to the clicked advertisement information in the click information. The remaining total traffic of the clicked advertisement, when the specific traffic restriction determination unit 205 determines that the reservation quota is not reached, or the total traffic restriction determination unit 204 determines that the remaining total traffic of the clicked advertisement is not reached. The jump indication unit 206 indicates an advertisement page of the clicked advertisement, and when the specific traffic restriction determination unit determines that the reservation quota has been reached, the jump indication unit indicates other advertisement pages that should be jumped to. .

According to an embodiment of the present invention, the specific traffic restriction determining unit 205 searches for the promotion personnel of the clicked advertisement according to the click information, and determines whether the preset traffic limit or the reserved quota is reached for the promotion personnel.

When the set limit traffic and the reserved traffic are paid for the promoters, the rewards of each advertisement may be different because the advertisement network will pay the promoters after the advertisement is converted. The reward generated by the click can be determined according to the click information and the preset settings, and then it is determined whether the preset traffic limit or the reserved limit is reached.

According to another embodiment of the present invention, the specific traffic restriction determining unit 205 searches for the time zone in which the click occurs according to the click information, and determines whether a preset traffic quota or a reserved quota is reached for the time zone.

According to another embodiment of the present invention, the specific traffic restriction determination unit 205 searches for the country in which the click occurred based on the click information, and determines whether a predetermined traffic quota or reservation quota has been reached for the country.

According to still another embodiment of the present invention, the specific traffic restriction determining unit 205 searches for the time zone in which the click occurs according to the click information, and determines whether a preset traffic quota or a reserved quota is reached for the time zone, if the quota is not reached. , further find out the country in which the click occurred, and determine whether a predetermined traffic limit or reserve limit has been reached for the country. Regardless of which decision step determines that the flow limit or reserve limit has been reached, the jump indication unit 206 indicates other advertisement pages that should be jumped to. If neither the traffic quota nor the reservation quota is reached, the jump indication unit 206 will indicate the target advertisement page.

According to an embodiment of the invention, the traffic quota is a directly assigned traffic quota. For example, for the advertisement X, the promotion personnel A, B, and C assume that the total traffic is 5 million clicks and the promotion staff B reserves 1 million clicks, and the one million clicks are reserved. If the promotion staff C has set a limit of 2 million times, that is, the promotion staff C can only click 2 million times, then the 2 million times is the traffic limit of the promotion staff C. Since no quota is set for the promotion staff A, the advertisement promoted by the promotion staff A is open traffic.

The quota setting evaluation unit 207 analyzes the rationality of the setting of the traffic quota according to the predetermined rule, and gives a suggestion.

According to an embodiment, the quota setting evaluation unit completes the specific limit according to a specific quota and the The ratio between the total completed throughput of the time, the rationality of the setting of the flow limit, and recommendations. For example, the total traffic is 500 conversions, 100 conversion limits are set for mobile phones, and 100 conversion limits are reserved for desktop computers. When the 100-time limit set for the mobile phone is completed, the desktop computer only completes 10 conversions, and the other conversion is 90 times. The completed mobile phone's quota accounts for 50% of the total traffic completion amount. If it is greater than the predetermined threshold, it can be recommended. Increase their limits.

According to an embodiment, the quota setting evaluation unit analyzes the rationality of the setting of the traffic quota according to the ratio between the quota and the total completed amount of the traffic during the time when another quota is completed.

For example, the total traffic is 500 conversions, 100 conversion limits are set for mobile phones, and 100 conversion limits are reserved for desktop computers. When the 100-time limit set for the phone is completed, the desktop computer only completes 10 conversions, and the other conversions are 90 times. The desktop computer completes the conversion, which accounts for 5% of the total traffic completion. It is recommended to reduce the quota.

According to an embodiment, the quota setting evaluation unit analyzes the rationality of the setting of the traffic quota according to the proportion of the completion of the quota when the other quota is completed.

For example, the total traffic is 500 conversions, 100 conversion limits are set for mobile phones, and 100 conversion limits are reserved for desktop computers. When the 100-time limit set for the phone is completed, the desktop computer only completes 10 conversions, and the other conversion is 90 times. The conversion completed by the desktop computer accounts for 10% of its own limit, and it is recommended to reduce the quota. The ratio can be compared to a predetermined value to determine if the limit should be reduced. For example, the 10% is less than a predetermined threshold of 60% and should therefore be recommended to reduce its limit. If the threshold is set to 5% in order to cultivate the market, etc., it is not necessary to reduce the quota.

According to an embodiment, the quota setting evaluation unit analyzes the rationality of the setting of the traffic quota based on the excess amount of a specific quota when the total traffic is completed. For example, set the total flow rate 500 times, and reserve 100 times for the promotion staff A. When the total traffic is used up, Promoter A will transfer 500 pages to other pages due to exceeding the reserved traffic, that is, 400% more than the click volume. If it is greater than the predetermined value, it may be recommended to increase its reservation.

According to an embodiment, the quota setting evaluation unit may perform the evaluation according to the completion status of a specific quota or the proportion of the total conversion traffic at a certain point in time. For example, other promoters have exhausted 300 traffic conversions, but at this time, the promotion personnel who have set the save traffic limit 1 has not yet reached 200, and it is considered that the effect of the promotion staff 1 is not good, and should be reduced as appropriate.

Another scenario is that extensions who have been set to limit (regardless of whether they are reserved or not) have already exhausted their maximum conversions, but this ad still has a certain amount of (configurable) conversions. It is considered that the traffic restrictions imposed by these extensions are not effective and should be increased as appropriate. For another example, when the entire flow has been completed 500 times, the promotion staff A not only completed the limit of 200, but also 300 clicks were transferred to other places, which indicates that the extension A's limit is too low, and so on.

The quota setting evaluation unit can comprehensively use these predetermined rules to perform quota setting evaluation and collect information accordingly.

FIG. 3 shows a schematic flow chart of an advertisement flow restriction retention method in accordance with an embodiment of the present invention.

As shown in FIG. 3, the advertisement traffic restriction retention method according to an embodiment of the present invention includes a click information reception step 301, a quota setting information acquisition step 302, a click traffic classification step 303, a total traffic restriction determination step 304, and a specific traffic restriction. The judging unit 305, the jump instructing step 306, and the quota setting evaluating step 307.

The click information receiving step 301 receives click information from the user terminal.

The quota setting information obtaining step 302 acquires various quota information set for the advertisement traffic. You can set various quotas in this step to get quota setting information, or you can get it from a remote or discrete quota setting unit. Got it.

The click traffic classification step 303 divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to a preset setting.

When the click is divided into open traffic clicks, the process proceeds to step 303, and the total traffic limit determining step 304 determines, based on the clicked advertisement information in the click information, whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement. .

Upon completion of the determination at step 303, processing proceeds to jump indication step 306. The jump indication step 306 performs different jump indications as the determination result of step 303 is different. When it is determined in step 303 that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the jump indication step 306 indicates the advertisement page of the clicked advertisement; in the total traffic restriction determination step 304, it is determined that the clicked advertisement has been reached. When the remaining total traffic of the clicked advertisement is, the jump indication step 205 indicates other advertisement pages that should be jumped to.

When the click is divided into the limited traffic clicks, first in the total flow restriction determining step 304, determining, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement, If it is determined that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, then the specific traffic restriction determining step 304 is performed, and according to the click information, it is determined whether the clicked advertisement has reached the traffic limit set for the specific item. When the total flow limit determining step 304 determines that the remaining total flow has been reached, or when the specific flow limit determining step 304 determines that the set specific item-specific flow limit has been reached, the jump indication step 306 indicates that the jump should be made. The other advertisement pages that arrive, when the specific traffic restriction determining step 304 determines that the traffic quota set for the specific item is not reached, the jump indication step 306 indicates the advertisement page of the clicked advertisement.

When the click is divided into the reserved traffic clicks, the process proceeds to the specific traffic limit determining step 304. According to the click information, it is determined whether the reserved advertisement set for the specific item has been reached for the clicked advertisement, and the specific traffic limit is determined. When the step 304 determines that the reservation quota is not reached, the jump indication step 306 indicates the advertisement page of the clicked advertisement. When the specific traffic restriction determination step 304 determines that the reservation quota has been reached, the jump Instructing step 306 indicates other advertisement pages that should be jumped to.

The quota setting evaluation step 307 is based on a predetermined rule (for example, the ratio between the quota and the total completed amount of traffic during the time when the quota is completed; when the others complete the quota, the ratio of the self-completed amount to the total completed amount, and/or the total quota is completed. When the limit is exceeded, analyze the rationality of the traffic limit and give advice.

In the present invention, the description of the device can be used to understand the method, and the description of the method can also be used to understand the device.

For a better understanding of the invention, the following examples are provided.

Scene example 1:

Traffic Limits - Traffic Limits for Promoters

Promoters: A, B, C...

Target ad: Ad 1

Settings:

Ad Network has opened traffic limit on ad 1, set to a total of 500 conversions

Ad Network has set a traffic limit of 100 to Promoter A on Ad 1

Let go of the traffic of ad 1

The advertising channel promoters start promoting the advertisement 1 and the advertisement tracking system will receive the from the end user Click and conversion traffic for your ad

application:

Ad1’s total conversion traffic must not exceed 500

When the promotion person A has the conversion traffic of the advertisement 1 within 100 times and the total conversion flow of the advertisement 1 is less than 500, the click traffic from the promotion person A can still successfully jump to the advertisement 1.

After Promoter A completes 100 conversions on Ad 1, the click traffic from the Promoter will be redirected to the other (Advertising) page.

Click traffic from Promoters B, C, etc. is not affected by the conversion traffic limit of Promoter A. As long as the total conversion traffic of Ad 1 is within 500, it can successfully jump to Ad 1.

Specific application examples: the number of conversions on ad 1 -

A: 10; B: 20; C: 35 total number: 65 times, did not reach the total limit, clicks from any promoter can continue to reach the ad 1

A: 100; B: 20; C: 35 total number: 155 times, did not reach the total limit, but reached A conversion flow limit value

Clicks from A are redirected to other (advertising) pages

Clicks from other extensions can continue to reach ad 1

A: 50; B: 200; C: 250 total number: 500 times, reaching the total limit value, although the conversion traffic limit value of A is not reached, but the clicks from all the promoters are jumped to other (advertising) pages.

Scene example 2:

Traffic limit retention - retention of traffic restrictions for extension personnel

Promoters: A, B, C...

Target ad: Ad 1

Settings:

Ad Network has opened traffic limit on ad 1, set to a total of 500 conversions

Ad Network has set a traffic limit of 100 to Promoter A on Ad 1

Ad Network has set a traffic retention limit of 200 for Promoter B on Ad 1

Let go of the traffic of ad 1

The advertising channel promoters start promoting ad1, and the ad tracking system will receive click traffic and conversion traffic from the end user for the ad.

application:

Ad1’s total conversion traffic must not exceed 500

Promoter A has less than 100 conversion traffic in ad 1, the total conversion traffic of ad 1 is less than 500, and when the total converted traffic of all other promoters of Promoter B is within 500-200=300 times, Promoter A’s click traffic can still successfully jump to ad 1

Click traffic from Promoters C, D, etc. is not affected by the conversion traffic limit of Promoter A, as long as the total converted traffic of all other Promoters other than Promoter B is

500-200=300 times, click traffic from these extensions can still successfully jump to ad 1

Traffic from Promoter B is not affected by the conversion traffic limits of all other Promoters, as long as Promoter B’s conversion traffic is within 200 and can successfully jump to Ad 1

Specific application examples: the number of conversions on ad 1 -

A: 10; B: 20; C: 35 total number: 65 times, did not reach the total limit; A did not reach the limit value of 100; B did not reach the limit reserved value of 200; C and other extension personnel did not reach the total limit of 500 - limit The reserved value is 200=300, and the remaining total flow rate is 300-10-35=255 times.

and so:

Clicks from any Promoter can continue to reach Ad 1.

A: 100; B: 20; C: 35 total number: 155 times, did not reach the total limit value, but reached the conversion flow limit value of A; B did not reach the limit reserved value of 200; C and other promoters did not reach the total limit of 500 - Limit the reserved value to 200=300, so:

Clicks from A are redirected to other (advertising) pages

Clicks from B can continue to reach ad 1

Clicks from other extensions can continue to reach ad 1

A: 50; B: 200; C: 200 total number: 450 times, did not reach the total limit value, did not reach the conversion flow limit value of A; reached the B limit reserved value of 200; all promoters except B (including A The sum of the flow rates does not reach the total limit value of 500 - the limit reserve value is 200 = 300, and the remaining total flow rate is 300-50-200 = 50 times. and so:

Clicks from A can continue to reach ad 1

Jump from B to other (advertising) page

Clicks from other extensions can continue to reach ad 1

A: 50; B: 100; C: 250 total number: 400 times, did not reach the total limit value, did not reach the conversion flow limit value of A; did not reach the B limit reserved value of 200; all promoters except B (including The sum of the flow rates of A) reaches the total limit value of 500 - the limit reserve value is 200 = 300, and the remaining total flow rate at this time is 300-50-250 = 0. and so:

Clicks from A are redirected to other (advertising) pages

From B click to continue to reach ad 1

Clicks from all promoters are redirected to other (advertising) pages

Scenario example 3:

Traffic limit retention - traffic limit retention for geolocation

Promoters: A, B, C...

Target ad: Ad 1

Settings:

Ad Network has opened traffic limit on ad 1, set to a total of 500 conversions

Ad Network has set a traffic limit of 100 for location A on ad 1.

Ad Network has set a traffic retention limit of 200 for location B on ad 1.

Let go of the traffic of ad 1

application:

Ad1’s total conversion traffic must not exceed 500

After identifying the geographic information of the click and conversion, the click traffic from the geographic location A is within 100 times of the conversion traffic of the advertisement 1, and the total conversion traffic of the advertisement 1 is less than 500, and does not need to be given other than the geographic location B. Any geographic location retains traffic, that is, when the total converted traffic for all other locations except location B is within 500-200=300 times, click traffic from location A can still successfully jump to ad 1

Click traffic from address locations C, D, etc. is not affected by the conversion traffic limit from location A, as long as the total converted traffic for all other locations except location B is within 500-200=300 times, from these locations Click traffic can still successfully jump to ad 1

Once location A has completed 100 conversions on ad 1, click traffic from that location will be redirected to the other (advertising) page.

Traffic from location B is not affected by conversion traffic restrictions for all other locations, as long as location B’s conversion traffic is within 200 and can successfully jump to ad 1

Specific application scenario example: the number of conversions on ad 1

Geographical location A: 10; Geographical location B: 20; Geographical location C: 35 total number of times: 65 times, did not reach the total limit value; A did not reach the limit value of 100; B did not reach the limit reserved value of 200; from C and other geographical locations The conversion traffic does not reach the total limit of 500 - the limit is reserved at 200 = 300, so:

Clicks from any location can continue to reach ad 1,

Geographical location A: 100; Geographical location B: 20; Geographical location C: 35 Total number of times: 155 times, did not reach the total limit value, but reached the conversion traffic limit value of A; Geographical location B did not reach the limit reserved value of 200; from C If the geographic location does not reach the total limit of 500 - the limit of the reserved value of 200 = 300, so:

Clicks from location A are redirected to other (advertising) pages

Clicks from location B can continue to reach ad 1

Clicks from other locations can continue to reach ad 1

Geographical location A: 50; Geographical location B: 200; Geographical location C: 200 total number of times: 450 times, did not reach the total limit value, did not reach the conversion traffic limit value of location A; reached the geographic location B limit reserved value of 200; The sum of traffic from all geographic locations (including A) outside of location B does not reach the total limit of 500 - the limit is reserved at 200 = 300, so:

Clicks from location A can continue to reach ad 1

Click from location B to be redirected to another (advertising) page

Clicks from other locations can continue to reach ad 1

Geographical location A: 50; Geographical location B: 100; Geographical location C: 250 total number of times: 400 times, did not reach the total limit value, did not reach the conversion traffic limit value of A; did not reach the B limit reserved value of 200; The sum of the traffic of all geographical locations (including A) other than B reaches the total limit of 500 - the limit reserved value is 200 = 300, so:

Clicks from location A are redirected to other (advertising) pages

From location B click to continue to reach ad 1

Clicks from all locations are redirected to other (advertising) pages

According to an algorithm of the present invention, the saved variables are:

Ad conversion total remaining traffic value;

The remaining flow value of the traffic restrictor's extension; and

The remaining flow value of the promotion staff who retains the traffic limit.

For click traffic from Promoter A (with traffic restrictions), first determine whether the total remaining traffic of the advertisement is greater than zero, and then determine whether the remaining traffic of Promoter A is greater than zero. For the click traffic from the promotion staff B (reserved traffic), it is directly judged whether the extension personnel B's own remaining traffic is greater than zero.

For the click traffic of the promoters C and D (no traffic is set and traffic is not reserved), it is directly determined whether the total remaining traffic of the advertisement is greater than zero.

After each conversion occurs, the different remaining flows can be subtracted.

According to this embodiment, the operation is simple and the speed is relatively fast.

According to another embodiment, for example for the following scenarios:

Ad 1, set the total limit of 500

Set a conversion limit of 100 for Promoter A

Set conversion limit to Promoter B to 50

Set conversion retention limit to Promoter C to 100

Set conversion retention limit for Promoter D to 80

For Promoter A’s click traffic, you need to determine the total remaining traffic of the ad:

(500-100-80-has other conversion traffic) Is it greater than zero, and then judge whether the remaining traffic: (100-A converted traffic) is greater than zero. For the click traffic of the promotion staff B, it is necessary to judge whether the remaining traffic: (500-100-80-has other conversion traffic) is greater than zero, and then judge whether the remaining traffic: (100-B converted traffic) is greater than zero promotion Person C's click traffic needs to determine whether his or her remaining traffic: (100-C converted traffic) is greater than zero. For Promoter D's click traffic, you need to determine whether your remaining traffic: (80-D converted traffic) is greater than zero. For other traffic agents who do not have restricted traffic, it is necessary to judge the remaining traffic: (500-100-80-has other conversion traffic). The variables that need to be saved by the above algorithm are: A, the total traffic conversion limit value B, and the converted value of each promotion staff. Then, for the current promotion personnel to calculate the remaining flow through the long formula, after the conversion occurs, it is necessary to add the converted traffic of each promotion person.

Each of the constituent modules, units, and subunits in the above apparatus may be configured by software, firmware, hardware, or a combination thereof. The specific means or manner in which the configuration can be used is well known to those skilled in the art and will not be described herein. The various components can be implemented using hardware, such as with a field programmable gate array, or with a programmed processor. In the case of being implemented by software or firmware, a program constituting the software is installed from a storage medium or a network to a computer having a dedicated hardware structure (for example, the general-purpose computer 400 shown in FIG. 4), when the computer is installed with various programs, Ability to perform various functions and the like.

In FIG. 4, a central processing unit (CPU) 401 executes various processes in accordance with a program stored in a read only memory (ROM) 402 or a program loaded from a storage portion 408 to a random access memory (RAM) 403. In the RAM 403, data required when the CPU 401 performs various processes and the like is also stored as needed. The CPU 401, the ROM 402, and the RAM 403 are connected to each other via a bus 404. Input/output interface 405 is also coupled to bus 404.

The following components are connected to the input/output interface 405: an input portion 406 (including a keyboard, a mouse, etc.), an output portion 407 (including a display such as a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker, etc.), The storage portion 408 (including a hard disk or the like), the communication portion 409 (including a network interface card such as a LAN card, a modem, etc.). The communication section 409 performs communication processing via a network such as the Internet. The driver 710 can also be connected to the input/output interface 405 as needed. A removable medium 411 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory or the like can be mounted on the drive 410 as needed, so that the computer program read therefrom is installed into the storage portion 408 as needed.

In the case where various processes of the above methods are implemented by software, a program constituting the software is installed from a network such as the Internet or a storage medium such as the removable medium 411.

It will be understood by those skilled in the art that such a storage medium is not limited to the removable medium 411 shown in FIG. 4 in which a program is stored and distributed separately from the device to provide a program to the user. Examples of the removable medium 411 include a magnetic disk (including a floppy disk (registered trademark)), an optical disk (including a compact disk read only memory (CD-ROM) and a digital versatile disk (DVD)), and a magneto-optical disk (including a mini disk (MD) (registered trademark) )) and semiconductor memory. Alternatively, the storage medium may be the ROM 402, a hard disk included in the storage portion 408, or the like, in which programs are stored, and distributed to the user together with the device containing them.

The present invention also provides a program product for storing a machine readable instruction code. When the instruction code is read and executed by a machine, the above-described method according to an embodiment of the present invention can be performed. Accordingly, a storage medium for carrying a program product storing the above-described storage machine readable instruction code is also included in the disclosure of the present invention. The storage medium includes, but is not limited to, a floppy disk, an optical disk, a magneto-optical disk, a memory card, a memory stick, and the like.

According to an embodiment of the present invention, the advertising network can flexibly set a conversion traffic limit for each advertisement for the promotion personnel, the country region, and the time zone. Setting traffic retention limits prevents traffic from being exhausted by extensions in earlier time zones after opening an ad. After setting the traffic retention limit, it can prevent the promotion personnel whose traffic is cheated from being exhausted after the advertisement is opened (the anti-cheating system does not find the traffic that is manually determined to be cheating).

In addition, for extension workers with cooperation agreements, setting retention traffic can achieve better returns (for example, the promotion staff's compensation B is lower, but only if the promotion staff reserves 500 conversion traffic on this advertisement).

Claims

An advertisement flow restriction retaining device, comprising a click information receiving unit, a quota setting information acquiring unit, a click traffic classifying unit, a total traffic limit determining unit, a specific traffic limit determining unit, and a jump indicating unit,

The click information receiving unit receives click information from the user terminal;

The quota setting information obtaining unit acquires quota setting information set for the advertisement traffic, where the quota setting information includes total traffic information, restricted traffic information, and/or reserved traffic information for advertisement conversion;

The click traffic classification unit divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to the quota setting information;

When the click traffic classification unit divides the click into an open traffic click, the total traffic restriction determining unit determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the clicked advertisement. The remaining total traffic, when the total traffic restriction determining unit determines that the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the jump indication unit indicates an advertisement page of the clicked advertisement; When the flow restriction determining unit determines that the clicked advertisement has reached the remaining total traffic of the clicked advertisement, the jump indication unit indicates other advertisement pages that should be jumped to;

When the click traffic classification unit divides the click into a limited traffic click, the total traffic restriction determining unit determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the clicked advertisement. The remaining total traffic, the specific traffic restriction determining unit determines, according to the click information, whether the traffic quota set for the specific item has been reached for the clicked advertisement;

When the total flow limit determination unit determines that the remaining total flow rate is reached, or the specific flow rate limitation determination unit determines that the set specific item-specific flow limit has been reached, the jump indication unit indicates Other advertisement pages that should be jumped to, otherwise, the jump indication unit indicates an advertisement page of the clicked advertisement;

When the click traffic classification unit divides the click into a reserved traffic click, the specific traffic restriction determining unit determines, according to the click information, whether the reserved quota set for the specific item has been reached for the clicked advertisement. And when the specific traffic restriction determining unit determines that the reservation quota is not reached, the jump indication unit indicates an advertisement page of the clicked advertisement.
The advertisement flow restriction retention device according to claim 1, wherein the traffic quota and the reservation quota are an extension person for the clicked advertisement, a click time zone, a click country, a type of the device in which the click occurs, and the occurrence a traffic quota and a reservation limit of the operating system of the clicked device, the brand of the clicked device, or a combination thereof, the specific traffic restriction determining unit searching for the promoted person of the clicked advertisement according to the click information, and clicking the time zone Clicking on the country, the type of device in which the click occurred, the operating system of the device in which the click occurred, the brand of the device in which the click occurred, or a combination thereof, and determining whether a predetermined traffic limit or pre-emption has been reached. Leave the limit.
The advertisement flow restriction retention device according to claim 1, wherein the advertisement flow restriction retention device further comprises a quota setting evaluation unit;

The quota setting evaluation unit analyzes the rationality of setting the traffic quota according to a predetermined rule.
The advertisement flow restriction retention device according to claim 3, wherein the quota setting evaluation unit analyzes the ratio of the traffic quota based on a ratio between the specific quota and the total completion amount of the traffic at the time when the specific quota is completed. Set the rationality.
The advertisement flow restriction retention device according to claim 1, wherein the quota setting evaluation unit is based on a ratio between the traffic completed by the specific quota and the total completed traffic when another quota is completed according to a specific quota. Analyze the rationality of setting the traffic limit.
The advertisement flow restriction retention device according to claim 1, wherein the quota setting evaluation unit analyzes the rationality of setting the traffic quota according to the excess amount of a specific quota when the total traffic is completed, or the quota setting evaluation The unit analyzes the rationality of the setting of the traffic limit according to the completion of a specific limit or the proportion of the total conversion traffic at a certain point in time.
The advertisement flow restriction retaining apparatus according to claim 1, wherein when the click traffic classification unit divides the click into a reserved traffic click, the specific traffic restriction determining unit is configured according to the click information. When the clicked advertisement determines that the reserved quota set for the specific item has been reached, the jump indication unit directly indicates other advertisement pages that should be jumped to, or the advertisement clicked by the total traffic restriction determination unit Whether the remaining total traffic of the clicked advertisement has been reached, and the jump indication unit indicates that the jump should be jumped when the total traffic restriction determination unit determines that the clicked advertisement reaches the remaining total traffic of the clicked advertisement Other ad pages to.
The advertisement flow restriction retaining apparatus according to claim 1, wherein the initial value of the remaining total traffic is a total traffic allocated for the advertisement minus a traffic reserved for a specific item, and an open traffic click or When the limit traffic is clicked, the corresponding click traffic is subtracted.
The advertisement flow restriction retaining apparatus according to claim 7, wherein said remaining total traffic is stored as a variable in a buffer, and each time an open click or a limited click occurs, the limit flow generated by the click is decreased and opened. The traffic, when the value of the variable becomes 0, determines that the remaining total traffic of the clicked advertisement has been reached.
An advertisement flow restriction retention method includes a click information receiving step, a quota setting information obtaining step, a click traffic classification step, a total traffic limit determining step, a specific traffic limit determining step, and a jump indication step,

The click information receiving step receives click information from the user terminal;

The quota setting information obtaining step acquires quota setting information including total traffic information, restricted traffic information, and/or reserved traffic information set for advertisement conversion for the advertisement traffic;

The click traffic classification step divides the click indicated by the received click information into an open traffic click, a limited traffic click, or a reserved traffic click according to the quota setting information;

The total flow restriction determining step determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the remaining total traffic of the clicked advertisement, when the click is divided into open traffic clicks, When the clicked advertisement is determined not to reach the remaining total traffic of the clicked advertisement, the jump indication step indicates an advertisement page of the clicked advertisement; and the clicked advertisement is determined to have reached the clicked advertisement The remaining indication flow indicates that the jump indication step indicates other advertisement pages that should be jumped to;

When the click traffic classification step divides the click into a limited traffic click, the total traffic restriction determining step determines, according to the clicked advertisement information in the click information, whether the clicked advertisement has reached the clicked advertisement. Remaining total traffic, the specific traffic restriction determining step determines, according to the click information, whether the traffic quota set for the specific item has been reached for the clicked advertisement; and determining, in the total traffic restriction determining step, that the When the total flow is remaining, or the specific flow restriction determining step determines that the set specific traffic limit is reached, the jump indication step indicates other advertisement pages that should be jumped to, otherwise, the jump The turn instruction step indicates an advertisement page of the clicked advertisement;

When the click traffic classification step divides the click into a reserved traffic click, the specific traffic restriction determining step determines, according to the click information, whether the reserved quota set for the specific item has been reached for the clicked advertisement. And when the specific traffic restriction determining step determines that the reserved quota is not reached, or in the specific traffic The limit determining step determines that the reserved limit is reached but the clicked advertisement does not reach the remaining total traffic of the clicked advertisement, the jump indicating step indicates an advertisement page of the clicked advertisement, and the specific traffic limit When the determining step determines that the reservation quota has been reached, the jump indication unit indicates other advertisement pages that should be jumped to.