WO2018050734A1 - Salle d'immersion apte à reproduire un environnement, et procédé d'immersion associé - Google Patents

Salle d'immersion apte à reproduire un environnement, et procédé d'immersion associé Download PDF

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Publication number
WO2018050734A1
WO2018050734A1 PCT/EP2017/073107 EP2017073107W WO2018050734A1 WO 2018050734 A1 WO2018050734 A1 WO 2018050734A1 EP 2017073107 W EP2017073107 W EP 2017073107W WO 2018050734 A1 WO2018050734 A1 WO 2018050734A1
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WO
WIPO (PCT)
Prior art keywords
space
user
room
simulation space
somesthesic
Prior art date
Application number
PCT/EP2017/073107
Other languages
English (en)
Inventor
Karine DELHOMMEAU
Franck Giron
Franck SAUNIER
Richard Batte
Original Assignee
L'oreal
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by L'oreal filed Critical L'oreal
Publication of WO2018050734A1 publication Critical patent/WO2018050734A1/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09B—EDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
    • G09B19/00—Teaching not covered by other main groups of this subclass
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09B—EDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
    • G09B25/00—Models for purposes not provided for in G09B23/00, e.g. full-sized devices for demonstration purposes
    • G09B25/04—Models for purposes not provided for in G09B23/00, e.g. full-sized devices for demonstration purposes of buildings

Definitions

  • This invention relates to an immersion room, able to reproduce an environment, with the immersion room comprising an enclosure defining:
  • a space for simulating a real environment having at least one wall for displaying images, and at least one physical decor element,
  • the room comprising a device for visual, auditory, olfactory, and/or somesthesic stimulation that produces at least one visual, auditory, olfactory, and/or somesthesic stimulus, advantageously kinesthetic, in the space for simulating.
  • Such an immersion room is intended in particular for the evaluation of the behavior of a user of a product in a reconstituted environment that corresponds to a real, or close to real, environment, or to a futuristic environment or with augmented reality.
  • the immersion room is intended to test the behavior of a user of a cosmetic product, in particular in an environment simulating an aquatic zone such as a beach, or more generally an outdoor environment, or semi-outdoors (interior benefiting from a source of outside light), or even an interior environment by allowing for an observation and interaction with the user, that does not disturb the user.
  • the cosmetic product is in particular a hair product (care, styling), a skin care product, such as a sun cream, or a makeup product (complexion, lips, eyes), a hygiene product (shower gel, deodorant or antiperspirant), a perfume and/or a cosmetic tool.
  • a cosmetic product is a product as defined in EC Regulation N° 1223/2009 of the European Parliament and the Council of November 30, 2009, relating to cosmetic products.
  • Cosmetic products are often evaluated by users in conditions that do not reproduce the real environment in which they are used. This is the case for example when the products are subjected to panels in a laboratory.
  • the user is generally disturbed by the fact that the test conditions do not correspond to the ecological conditions of use.
  • the user can furthermore be disturbed by the interactions with the observers.
  • the behavior of the user can therefore not correspond to the behavior that would have been shown in a real environment.
  • a purpose of the invention is therefore to provide an immersion room that improves the immersion of the user in a reconstituted environment, in particular to evaluate the use of a product by the user, and which allows for a reliable and undisturbed observation of the user in the reconstituted environment.
  • the invention has for subject-matter a room of the aforementioned type, characterised in that the enclosure defines an intermediate space for conditioning a user, arranged between the entrance and the simulation space, the intermediate space opening into the simulation space through at least one access passage, the enclosure comprising a separation wall that separates the intermediate space from the simulation space, the intermediate space being configured so that the user perceives a different visual, auditory, olfactory and/or somesthesic stimulus, in particular attenuated with respect to a corresponding visual, auditory, olfactory and/or somesthesic stimulus produced in the simulation space.
  • the room according to the invention can include one or more of the following features, considered alone or in any combination that is technically possible:
  • the separation wall is at least partially openworked
  • the room comprises a secondary device for visual, auditory, olfactory and/or somesthesic stimulation in the intermediate space, producing at least one different visual, auditory, olfactory and/or somesthesic stimulus, in particular attenuated with respect to the corresponding visual, auditory, olfactory and/or somesthesic stimulus produced in the simulation space;
  • the enclosure defines an entry lock, connecting the entrance to the intermediate space, with the enclosure comprising at least one exit connecting the entry lock to the intermediate space, with the entry lock being devoid of any visual, auditory, olfactory and/or somesthesic stimulus;
  • the wall for displaying images comprises a screen tilted outwards from the simulation space vertically from bottom to top, advantageously by an angle between 0° and 45°, advantageously between 5° and 30°;
  • the wall for displaying comprises a light-emitting diode screen, or/and a rear projection screen from the outside of the simulation space to the simulation space;
  • the stimulation device comprises at least one somesthesic stimulation unit in the simulation space, comprising at least two sources of localised air flow with intensities that can be adjusted independently from one another;
  • - stimulation device comprising at least one somesthesic stimulation unit in the simulation space, comprising at least one source of air flow associated with at least one radiative source, such as an infrared source;
  • the room comprises at least one control unit able to synchronise the display of images on the wall for displaying images with at least one visual, auditory, olfactory and/or somesthesic stimulus generated by the stimulation device;
  • the volume of the simulation space is greater than the volume of the intermediate space, with the volume of the simulation space being advantageously greater than 40 m 3 ;
  • the room comprises at least one device for monitoring the user, able to monitor the change of the user in the simulation space.
  • the invention also has for subject-matter a method for immersing a user in a reconstituted environment, including the following steps:
  • the method according to the invention can include one or more of the following features, taken alone or in any technically possible combination:
  • the enclosure defines an entry lock, connecting the entrance to the intermediate space, with the enclosure comprising at least one door that separates the entry lock from the intermediate space, with the method comprising a step of passing the user through the entry lock, with the simulation space being masked at least partially for the user during the presence thereof in the entry lock.
  • FIG. 1 is a perspective view partially open of a first immersion room according to the invention.
  • figure 2 is a top view of the room in figure 1 .
  • a first immersion room 10 according to the invention is shown in figures 1 and 2.
  • the immersion room 10 comprises an enclosure 12, for the immersion of the user in a reconstituted environment, a main device 14 for visual, auditory, olfactory and/or somesthesic stimulation of a user in the reconstituted environment.
  • the immersion room 10 possibly comprises a secondary device 15 for the visual, auditory, olfactory and/or somesthesic stimulation of the user for the conditioning of the user before the passing thereof into the reconstituted environment, and a device 16 for monitoring the user in the reconstituted environment.
  • the reconstituted environment is intended here to reproduce a real environment located outdoors, such as for example an aquatic zone such as a beach, a garden, a cafe terrace, more generally the environment can be a semi-outdoor, indoors, real or futuristic environment or with augmented reality.
  • the enclosure 12 is preferably located in a building. It comprises at its periphery walls 18, a floor 20 and a ceiling (not shown), delimiting an interior volume 24.
  • the enclosure 12 defines an entrance 26 making it possible to access the interior volume 24 from outside the enclosure 12, a simulation space 28 for simulating a real environment, in which the user is intended to be immersed, and, according to the invention, an intermediate space 30 for conditioning the user before the entry thereof into the simulation space 28.
  • the enclosure 12 further advantageously defines in the interior volume 24, an entry lock 32 to the intermediate space 30, connecting the entrance 26 to the intermediate space 30, a technical control 34, intended to control the reconstituted environment to which the user is subjected, and/or to monitor the user, and at least one technical space 36, able to receive at least partially the stimulation device or devices 14, 15.
  • the entrance 26 is closed by an upstream door 38 that allows for access to the entry lock 32.
  • the entry lock 32 is delimited by opaque lateral partitions 41 . It opens into the intermediate space 30 via an exit 40 that is selectively closed by a downstream door 42.
  • the exit 40 extends in the axial extension of the entrance 26. It open axially into the intermediate space 30, in a direction without intersection with the simulation space 28.
  • the lateral partition 41 is partially extended by protruding into the intermediate space 30, on the side of the simulation space 28, in order to prevent the user from viewing the simulation space 28 when the latter is in the entry lock 32.
  • the lateral partitions 41 are provided with a neutral graphics charter, that cannot be modified.
  • the entry lock 32 is provided with lighting that has a low neutral lighting, for example with a power less than 60W (for a standard incandescent lamp).
  • the entry lock 32 when it is present, has a volume that is less than the volume of the intermediate space 30 and the volume of the simulation space 28, for example between 5 m 3 and 10 m 3 .
  • the intermediate space 30 extends here around the entry lock 32 and the control 34. It has the shape of an L.
  • the separation wall 50 is at least partially openworked in order to allow for a partial view of the simulation space 28 by the user, when the user is in the intermediate space 30.
  • the separation wall 50 is here formed by a plant wall, for example a wall of branches, that define between them vertical lights.
  • the separation wall 50 delimits an access passage 52 to the simulation space 28, with a width less than 50% of the total width of the separation wall 50.
  • the separation wall 50 extends in parallel to the partitions 41 that define the lock 32.
  • the access passage 52 opens towards the intermediate space 30 facing a partition 41 that delimits the entry lock 32, substantially perpendicularly to the exit 40, in order to oblige the user to transit through the intermediate space 30 by following a windy path.
  • the volume of the intermediate space 30 is less than the volume of the simulation space 28. It is for example between 12 m 3 and 50 m 3 .
  • the intermediate space 30 advantageously comprises a changing room 54 to allow the user to dress, at least one seating area 56, for example a bench or a chair, in order to allow the user to sit down in the intermediate space 30, and a shower 58.
  • the changing room 54 is located opposite the access passage 52 with respect to the exit 40 of the entry lock 32. This obliges the user to maximise the path thereof in the intermediate space 30.
  • the simulation space 28 is located opposite the intermediate space 30 with respect to the separation wall 50. It is delimited by at least one wall for displaying images 60. It comprises at least one element 62 of real decor.
  • At least one wall for displaying images 60 vertically closes off towards the bottom the simulation space 28.
  • a wall for displaying images (not shown) is also arranged on the ceiling facing the simulation space 28. Possibly, the ceiling is provided with tracks with spotlights.
  • the wall for displaying images 60 comprises at least one screen 64 for projecting static or/and dynamic images that reproduce the real environment.
  • the screen 64 is tilted outwards from bottom to top with respect to the vertical. It has for example and angle of inclination, taken with respect to a vertical plane, greater than 1 °, and included in particular between 5° and 45°, preferentially between 10° and 30°.
  • the images projected onto the screen 64 are not produced by a device that generates a light beam in the simulation space 28. As such, there is no zone where the beam is occulted by an individual or by fumes, fog, mist in the simulation space 28.
  • the screen 64 is a screen constituted of light-emitting diodes (LED).
  • the screen 64 is a screen provided with a rear projection device 66, preferably with an ultra-short focal length.
  • the device 66 with ultra-short focal length is provided with an optics that vertically redirect the light emitted at a distance less than 400 mm from the projector, in particular less than 120 mm from the projector in order to obtain an image just above the optics thanks to a system of mirrors.
  • the rear projection device 66 is preferably located in the technical space 36, outside of the screen 64, opposite the simulation space 28 with respect to the screen 64.
  • the real decor elements 62 extend in the extension of the wall for displaying images 60, for example under the wall for displaying images 60 and on the floor in front of the wall for displaying images 60.
  • the real decor elements 62 comprise a printed canvas 68 arranged under the wall for displaying images 60 representing a decor in the continuity of the projected image, and a sandy region 70, located in front of the pebbles 68.
  • the technical control 34 is located opposite the space 71 of simulation 28 with respect to the lock 32. It comprises at least one control unit able to control the wall for displaying images 60 and the stimulation device 14, in order to display images and simultaneously generate visual, auditory, olfactory and/or somesthesic stimuli in the simulation space 28.
  • the control unit 71 is furthermore able to control each secondary device 15 for visual, auditory, olfactory and/or somesthesic stimulation in order to generate, in the intermediate space 30 visual, auditory, olfactory and/or somesthesic stimuli of a different intensity, in particular less than that of the stimuli generated in the simulation space 28 by the stimulation device 14.
  • the technical spaces 36 are located at the rear of the wall for displaying images 60. They comprise a space 71 A that receives the rear projection devices 66 of the screens 64, and a maintenance room 71 B that can be accessed from outside the enclosure.
  • the volume of the technical spaces 36 is less than the volume of the simulation space 28, thanks to the compactness of the light-emitting diode screens, and/or thanks to the use of rear projection devices 66 with a very short focal length.
  • the ratio of the volume of the technical spaces 36 to the volume of the simulation space 28 is advantageously less than 0.8 preferentially less than 0.5.
  • the stimulation device 14 shown in figures 1 and 2 comprise at least one visual stimulation unit, one auditory stimulation unit, one olfactory stimulation unit, and/or one somesthesic stimulation unit.
  • the visual stimulation unit comprises for example at least one lamp placed facing the simulation space 28 in order to reproduce a visual stimulus, here daylight, and in particular artificial sunlight.
  • the auditory stimulation unit comprises for example at least one speaker placed facing the simulation space 28 in order to generate an auditory stimulus, here a sound that represents the real environment.
  • the auditory stimulation unit comprises a plurality of speakers that are advantageously synchronised with the projection of images on the wall for displaying images 60.
  • the somesthesic stimulation unit is connected to the simulation space 28 by the intermediary of air distribution vents 72, 74, 76 in order to generate a somesthesic stimulus formed by air flows.
  • at least one vent in particular four vents are located on the floor and at least one vent, in particular three vents are located on the ceiling.
  • the somesthesic stimulation unit comprises at least two independent sources of air flow, preferable which can be controlled independently from one another. Each source is connected to a separate vent 74, 76.
  • a device for producing droplets and/or a humidifier is associated with each source of air flow in order to generate a wet environment, such as fog or mist.
  • the somesthesic stimulation unit advantageously comprises a heating unit to heat the air flow and place the user at the desired temperature.
  • one or several radiative sources of the infrared type are associated with the somesthesic stimulation unit in order to reproduce the sensation of heat that is felt when the skin is exposed to the radiation of the sun.
  • the somesthesic stimulation unit is able to generate a kinesthetic stimulation, namely a perception, whether or not conscious, of the position of the various parts of the body. It operates thanks to many muscle and ligament receptors, and the nerve centers and channels involved.
  • the olfactory stimulation unit is able to generate and distribute in the simulation space 28 an olfactory stimulus, here at least one odor that represents the real environment. It comprises at least one source of odors.
  • the source or sources of odor diffuse at the outlet of the vents 72, 74, 76 or is integrated into the sources of air flow.
  • the sources of odor are located on columns on either side of the screen 64.
  • the auxiliary stimulation device 15 is formed from the same units as the stimulation device 14. It will not be described in any further detail. It is able to produce in the intermediate space 30 visual, auditory, olfactory and/or somesthesic stimuli attenuated with respect to those generated in the simulation space 28. These stimuli are of different intensities, in particular less than the stimuli produced by the stimulation device 14 in the simulation space 28.
  • the sounds produced by the speakers in the intermediate space 30 are of a different intensity, in particular lower than the sounds produced by the speakers located in the simulation space 28.
  • the light produced in the intermediate space 30 is of a lower intensity than that produced in the simulation space 28, with advantageously a color similar to that present in the simulation space 28.
  • the odor that is possibly produced by the auxiliary stimulation device 15 is also of an intensity that is lower than that present in the simulation space 28.
  • the auxiliary device 15 does not comprise an olfactory stimulation unit.
  • the device for monitoring 16 comprises at least one sensor for monitoring the user, for example a microphone for capturing the verbal responses of the user, a camera and a unit for displacing the camera in order to monitor the movements of the user, or/and sensors for the physiological response of the user.
  • the device 16 comprises several microphones that make it possible to capture verbal responses, with several cameras making it possible to monitor the gestures and the behavioral responses, and/or physiological response sensors.
  • a first method of immersing a user in a reconstituted environment, implemented in a room 10 according to the invention, shall now be described.
  • the user penetrates into the entry lock 32 via the entrance 26.
  • the user is advantageously wearing street clothes.
  • the downstream door 42 is closed.
  • the lighting in the entry lock 32 is kept low in order to disturb the spatial bearings of the user.
  • The, the user opens the downstream door 42.
  • the user then views the intermediate space 30, without seeing the simulation space 28.
  • the user then enters into the intermediate space 30 in order to be conditioned for the passage thereof throughout the simulation space 28.
  • the user perceives the stimuli generated by the auxiliary stimulation device 15. These stimuli are of intensities that are lower than those present in the simulation space 28.
  • the user perceives through the openworked separation wall 50 weakened stimuli coming from the simulation space 28, in particular visual, auditory, olfactory and/or somesthesic stimuli.
  • references are generated by far-off stimuli, which are hidden, in particular by the openworked separation wall 50.
  • the user then prepares to penetrate into the simulation space 28.
  • the user goes to the dressing room 54 in order to dress, and can also take a shower 58.
  • the user walks linearly towards the separation wall 50, then makes a 90° turn in order to take the corridor defined between the separation wall 50 and the opaque lateral partition 41 .
  • the simulation space 28 appears progressively in his or her field of vision.
  • the visual, auditory, olfactory and/or somesthesic stimuli generated by the stimulation device 14 in the simulation space 28 then become increasingly perceptible for the user, when the latter reaches the access passage 52.
  • the wall for displaying images 60 is active and displays static and/or dynamic images that are in line with the continuity of the elements of the physical decor 62 arranged in front of the wall for displaying images 60.
  • the screen 64 constituting the wall for displaying images 60 is inclined outwards, it offers more perspective to the user, who is then further immersed in the reconstituted environment.
  • the sources of air flow are controlled independently and are variable in order to create somesthesic effects of wind, humidity, and/or fog that are projected into the simulation space 28 through the vents 72, 74, 76.
  • the sources of air flow and of infrared radiation are controlled synchronously with the display of images on the wall for displaying images 60 in order have the visual and somesthesic effects cooperate.
  • the speakers diffuse a sound that corresponds to the reconstituted environment.
  • the user is therefore entirely immersed in the reconstituted environment. Thanks to the passage through the intermediate space 30, the user is guided to the immersion, by being active with respect to this immersion.
  • the attenuated stimuli present in the intermediate space 30 act on the user in order to reinforce the immersion thereof in the simulation space 28.
  • the user can move about standing up, sitting down, or lying down in the simulation space 28.
  • the user then performs tests on the products that the latter has, according to a given protocol, for example by applying them to a surface of the body, such as the skin and/or the hair.
  • the observers of the user can then monitor the changes of the user face-to-face, by capturing the verbal response using a microphone, by capturing the behavioral response using the camera and the camera monitoring, and/or by capturing the physiological response.
  • the observers of the user present in the control area or/and in the simulation space 28 do not disturb the perception of the user.
  • the user can be monitored in the reconstituted environment created within the simulation space 28. This gives the observer a very realistic idea of the real environment, contrary to an augmented reality device, wherein only the user perceives the three-dimensional environment in which he or she is plunged.
  • the observer communicates with the user via the speakers of the room, either via the speakers present in the simulation space 28, or via the speakers present in the intermediate space 30.
  • This can be done from the technical control room 34 and/or using a mobile headset / microphone.
  • the observer can also give instructions to the user or collect the information from the user via a mobile telephone carried by the user or more generally by a remote communications unit.
  • the user tests the products that he or she has available in an environment that is as close as possible to reality, in a controlled, standardised and reproducible way.
  • the immersion room 10 advantageously makes it possible to modulate the reconstituted environment by creating scenarios or evaluation protocols with variable conditions.
  • This room is also used to bring users together in order to apply upon them sensory stimuli devolved to the reproduction or the projection of a "product", "Brand” or other universe that will stimulate creativity.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Educational Administration (AREA)
  • Educational Technology (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Disinfection, Sterilisation Or Deodorisation Of Air (AREA)
  • Transforming Electric Information Into Light Information (AREA)

Abstract

La salle d'immersion (10) comprend une enceinte (12) qui définit : une entrée (26) ; et un espace de simulation (28) permettant de simuler un environnement réel qui comprend au moins une paroi pour afficher des images (60) et au moins un élément décoratif physique (62). La salle (10) comprend un dispositif (14) pour la stimulation visuelle, auditive, olfactive et/ou somesthésique. L'enceinte (12) définit un espace intermédiaire (30) permettant de conditionner un utilisateur, disposé entre l'entrée (26) et l'espace de simulation (28). L'espace intermédiaire (30) débouche dans l'espace de simulation (28) par au moins un passage d'accès (52). L'enceinte (12) comprend une paroi de séparation (50) qui sépare l'espace intermédiaire (30) de l'espace de simulation (28). L'espace intermédiaire (30) est configuré de façon à ce que l'utilisateur perçoive un stimulus visuel, auditif, olfactif et/ou somesthésique différent d'un stimulus visuel, auditif, olfactif et/ou somesthésique correspondant qui est produit dans l'espace de simulation (28).
PCT/EP2017/073107 2016-09-14 2017-09-14 Salle d'immersion apte à reproduire un environnement, et procédé d'immersion associé WO2018050734A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR1658591A FR3056008B1 (fr) 2016-09-14 2016-09-14 Salle d'immersion, propre a reproduire un environnement, et procede d'immersion associe
FR1658591 2016-09-14

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WO2018050734A1 true WO2018050734A1 (fr) 2018-03-22

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040113887A1 (en) 2002-08-27 2004-06-17 University Of Southern California partially real and partially simulated modular interactive environment
FR2916261A1 (fr) * 2007-05-18 2008-11-21 Alain Katz Systeme de diffusion d'air dans une enceinte
FR2969799A1 (fr) * 2010-12-23 2012-06-29 Alexandre Francois Georges Duparc Procede de fabrication d'un dispositif d'aide a l'amenagement de locaux, tels que des locaux d'immobilier d'habitation, avec du mobilier
WO2013057458A1 (fr) * 2011-10-19 2013-04-25 Sky Pearls Aromas Chambre de stimulation olfactive
EP2600331A1 (fr) * 2011-11-30 2013-06-05 Microsoft Corporation Formation et éducation au moyen de casques de visualisation de réalité

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040113887A1 (en) 2002-08-27 2004-06-17 University Of Southern California partially real and partially simulated modular interactive environment
FR2916261A1 (fr) * 2007-05-18 2008-11-21 Alain Katz Systeme de diffusion d'air dans une enceinte
FR2969799A1 (fr) * 2010-12-23 2012-06-29 Alexandre Francois Georges Duparc Procede de fabrication d'un dispositif d'aide a l'amenagement de locaux, tels que des locaux d'immobilier d'habitation, avec du mobilier
WO2013057458A1 (fr) * 2011-10-19 2013-04-25 Sky Pearls Aromas Chambre de stimulation olfactive
EP2600331A1 (fr) * 2011-11-30 2013-06-05 Microsoft Corporation Formation et éducation au moyen de casques de visualisation de réalité

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FR3056008B1 (fr) 2018-10-05
FR3056008A1 (fr) 2018-03-16

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