WO2018032184A1 - 一种用户行程推算的用户需求推送信息的方法及服务器 - Google Patents

一种用户行程推算的用户需求推送信息的方法及服务器 Download PDF

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Publication number
WO2018032184A1
WO2018032184A1 PCT/CN2016/095190 CN2016095190W WO2018032184A1 WO 2018032184 A1 WO2018032184 A1 WO 2018032184A1 CN 2016095190 W CN2016095190 W CN 2016095190W WO 2018032184 A1 WO2018032184 A1 WO 2018032184A1
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user
server
target address
demand
preset period
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PCT/CN2016/095190
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English (en)
French (fr)
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阮元
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阮元
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Priority to PCT/CN2016/095190 priority Critical patent/WO2018032184A1/zh
Publication of WO2018032184A1 publication Critical patent/WO2018032184A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the invention belongs to the field of communications, and in particular relates to a method and a server for pushing information of user demand calculated by a user's trip.
  • the vehicle terminal receives various messages, such as weather forecasts, intersections, and points of interest, from the servers in the background.
  • the vehicle terminal can push the received message to the driver. This gives the driver the pleasure of driving and eases driving fatigue.
  • the server generally pushes information to different users according to the same rule, and cannot perform different push according to different situations of the user, which may cause the user to be uninterested or unnecessary to the content pushed by the server, thereby reducing the user experience.
  • Embodiments of the present invention provide a user demand push information method and server for user travel estimation
  • the server can estimate the current user demand based on the user's itinerary, push the push information related to the user's demand according to the user's demand, thereby increasing the probability that the user needs the push information, and improving the user experience.
  • an embodiment of the present invention provides a method for user demand push information calculated by a user journey, including:
  • the server classifies the target addresses of the user in the preset period based on the navigation service, and obtains the total number of times of each type of target address;
  • the server acquires a current user requirement of the user according to a type of target address that is the most frequently used by the user in the preset period;
  • the server sends the push information corresponding to the current user requirement of the user to the in-vehicle terminal corresponding to the user.
  • an embodiment of the present invention provides a server, including:
  • a classification and statistics module configured to classify a target address of a user in a preset period based on a navigation service, and obtain a total number of times of each type of target address;
  • Obtaining a module configured to acquire a current user requirement of the user according to a type of target address that is obtained by the classification and statistics module and has a total number of times of the user in the preset period;
  • a sending module configured to send, to the in-vehicle terminal corresponding to the user, the push information corresponding to the current user requirement of the user acquired by the acquiring module.
  • the method and server for user demand push information of user journey estimation provided by the present invention
  • the server is based on the navigation service, classifying the target address of the user in the preset period, obtaining the total number of times of each type of target address, and acquiring the type according to the type of target address of the user having the most total number of times in the preset period.
  • the current user requirement of the user; and the push information corresponding to the current user demand of the user is sent to the in-vehicle terminal corresponding to the user. Therefore, the user's current user demand can be estimated based on the user's travel, and the push information related to the user's demand can be pushed according to the user's demand, thereby increasing the probability that the user needs the push information and improving the user experience.
  • FIG. 1 is a schematic flowchart of a method for user demand push information estimated by a user journey according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a server according to an embodiment of the present invention.
  • the embodiment of the present invention provides a method for user demand push information calculated by a user's trip.
  • the method may include:
  • Step S101 The server classifies the target addresses of the user in the preset period based on the navigation service, and obtains the total number of times of each type of target address.
  • the target address may be a house number, a building identifier, a cell name, a bus stop, a school, and the like.
  • the embodiment of the present invention does not limit this, as long as it can be identified on the map.
  • the server may determine a destination address of a trip according to a destination address input by the navigation service user, and classify the target address to obtain the total number of times of each type of target address.
  • the classification of the target address can be set as needed, and is merely exemplary. For example, it can include building materials, home, wedding, school, and the like.
  • the total number of times a type of target address refers to the total number of times the user reaches the target address belonging to the target address of the class. For example, for the building materials city, the assumption includes the target address 1, the target address 2, and the target address 3. The user reaches the target within the preset period. Address one 2 times, the target address is 2 times and the target address is 3 times, the total number of the building materials city is 6 times.
  • the preset period is not limited, and it can be the previous week or two weeks.
  • Step S102 The server acquires the current user requirement of the user according to a type of target address whose user has the most total number of times in the preset period.
  • the server may preset a user requirement corresponding to each type of target address, and a push information corresponding to each user requirement.
  • the user demand corresponding to the building materials city category is decoration, purchase of building materials, etc.
  • the user demand corresponding to the household category is to purchase household products, etc.;
  • the user needs for weddings are selected wedding companies, hotel reservations, etc.
  • Step S103 The server sends the push information corresponding to the current user requirement of the user to the in-vehicle terminal corresponding to the user.
  • the method for pushing user information required by the user's itinerary provided by the present invention is Based on the navigation service, the server classifies the target address of the user in a preset period, and obtains the total number of times of each type of target address; and acquires the user according to the type of target address that the user has the most total number of times in the preset period.
  • the current user demand; and the push information corresponding to the current user demand of the user is sent to the corresponding vehicle terminal. thereby Based on the user's itinerary, the user's current user demand can be estimated, and the push information related to the user's demand can be pushed according to the user's demand, thereby increasing the probability that the user needs the push information and improving the user experience.
  • an embodiment of the present invention provides a server 20 for performing the method shown in FIG. See Figure 2
  • the server 20 includes:
  • Classification statistics module 201 For the navigation service, classify the target address of the user in the preset period, and obtain the total number of times of each type of target address;
  • An obtaining module 202 configured to perform, according to the classification and statistics module 201 Obtaining a class of target addresses that are the most frequently used by the user in the preset period, and acquiring current user requirements of the user;
  • a sending module 203 configured to be used with the acquiring module 202
  • the obtained push information corresponding to the current user demand of the user is sent to the corresponding vehicle terminal.
  • the server for pushing based on the trip statistics classifies the target address of the user in the preset period based on the navigation service, and obtains the total number of times of each type of target address; and according to the user
  • the first type of target address is the most frequently used in the preset period, and the current user requirement of the user is obtained; and the push information corresponding to the current user requirement of the user is sent to the in-vehicle terminal corresponding to the user.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

本发明属于通信领域，尤其是涉及本发明所提供的一种用户行程推算的用户需求推送信息的方法及服务器。能够基于用户行程推算用户当前的用户需求，根据用户需求推送与用户需求相关的推送信息，从而提高用户对该推送的信息需要的概率，提高用户体验。。所述方法包括：服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；并根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；以及将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。

Description

一种用户行程推算的用户需求推送信息的方法及服务器 技术领域
本发明属于通信领域，尤其是涉及一种用户行程推算的用户需求推送信息的方法及服务器。
背景技术
随着通讯技术的不断发展，现在的汽车上很多都安装有车载系统终端，在用户驾驶过程中，车载终端会从后台的服务器接收各种消息，比如天气预报、路口、兴趣点等。车载终端可以将接收到消息推送给驾驶员。从而给驾驶员驾驶过程中乐趣，缓解驾驶疲劳。
现有技术一般是服务器根据相同规则向不同用户推送信息，不能根据用户的不同情况进行不同的推送，容易造成用户对服务器推送的内容不感兴趣或者不需要，降低用户体验。
 技术问题
本发明实施例提供了一种用户行程推算的用户需求推送信息的方法及服务器 ，服务器能够基于用户行程推算用户当前的用户需求，根据用户需求推送与用户需求相关的推送信息，从而提高用户对该推送的信息需要的概率，提高用户体验。
技术解决方案
为了实现上述目的，本发明提供的技术方案为：
第一方面，本发明实施例提供一种用户行程推算的用户需求推送信息的方法，包括：
服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；
所述服务器根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；
所述服务器将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
第二方面，本发明实施例提供一种服务器，包括：
分类统计模块；用于基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；
获取模块，用于根据所述分类统计模块获取的用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；
发送模块，用于将与所述获取模块获取的所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
 有益效果
由此，本发明所提供的一种用户行程推算的用户需求推送信息的方法及服务器 ，服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；并根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；以及将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。从而能够基于用户行程推算用户当前的用户需求，根据用户需求推送与用户需求相关的推送信息，从而提高用户对该推送的信息需要的概率，提高用户体验。
附图说明
图 1 是本发明实施例提供的用户行程推算的用户需求推送信息的方法的流程示意图 ；
图2是本发明实施例提供的服务器的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅用以解释本发明，并不用于限定本发明。
一方面，发明实施例提供一种用户行程推算的用户需求推送信息的方法，参见图 1 ，该方法可以包括：
步骤 S101 、服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数。
其中，目标地址可以为门牌号、楼宇标识，小区名称、公交站点、学校等，本发明实施例对此不进行限定，只要能在地图上识别即可。
其中，服务器可以根据导航服务用户输入的目的地址确定一个行程的目标地址，并将目标地址进行分类，获取每一类目标地址的总次数。
其中，目标地址的分类可以根据需要设置，仅是示例性的，例如，可以包括建材城类，家居类，婚庆类，学校类等等。
一类目标地址的总次数指用户到达属于该类目标地址的目标地址的总次数，例如，对于建材城类，假设包括目标地址一、目标地址二和目标地址三，用户预设时期内到达目标地址一 2 次、目标地址二 3 次和目标地址三 1 次，则该建材城类的总次数为 6 次。
其中，预设时期不做限定，可以为之前的一周，或者两周。
步骤 S102 、服务器根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求。
其中，服务器可以预设每一类目标地址分别对应的用户需求，以及每个用户需求对应的推送信息。
例如，建材城类对应的用户需求为装修、购买建材等；
家居类对应的用户需求为购买家居类产品等；
婚庆类对应的用户需求为选婚庆公司、订酒店等。
步骤 S103 、服务器将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
由此，本发明所提供的一种用户行程推算的用户需求推送信息的方法 ， 服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；并根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；以及将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。从而 能够基于用户行程推算用户当前的用户需求 ， 根据用户需求推送 与 用户需求 相关的推送信息，从而提高用户对该推送的信息需要的概率，提高用户体验。
另一方面，本发明实施例提供一种服务器 20 ，该服务器 20 用于执行图 1 所示方法。参见图 2 ，该服务器 20 包括：
分类统计模块 201 ；用于基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；
获取模块 202 ，用于根据所述分类统计模块 201 获取的用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；
发送模块 203 ，用于将与所述获取模块 202 获取的所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
由此，本发明所提供的一种基于行程统计进行推送的服务器，基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；并根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；以及将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。从而 能够基于用户行程推算用户当前的用户需求 ， 根据用户需求推送 与 用户需求 相关的推送信息，从而提高用户对该推送的信息需要的概率，提高用户体验。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种用户行程推算的用户需求推送信息的方法，其特征在于，包括：
    服务器基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；
    所述服务器根据用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；
    所述服务器将与所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
  2. 一种服务器，其特征在于，包括：
    分类统计模块；用于基于导航服务，对用户在预设时期的目标地址进行分类，获取每一类目标地址的总次数；
    获取模块，用于根据所述分类统计模块获取的用户在所述预设时期内总次数最多的一类目标地址，获取所述用户当前的用户需求；
    发送模块，用于将与所述获取模块获取的所述用户当前的用户需求对应的推送信息发送给用户对应的车载终端。
PCT/CN2016/095190 2016-08-14 2016-08-14 一种用户行程推算的用户需求推送信息的方法及服务器 WO2018032184A1 (zh)

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CN104715043A (zh) * 2015-03-25 2015-06-17 深圳市志展云图信息科技有限公司 一种信息推送方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101917664A (zh) * 2010-08-10 2010-12-15 华为终端有限公司 信息提供方法、装置和一种移动终端
CN102158801A (zh) * 2011-02-15 2011-08-17 广州市动景计算机科技有限公司 面向移动终端用户的精准位置信息服务方法和装置
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