WO2018027360A1 - 根据朋友圈信息推送广告时的调整方法以及推送系统 - Google Patents

根据朋友圈信息推送广告时的调整方法以及推送系统 Download PDF

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WO2018027360A1
WO2018027360A1 PCT/CN2016/093791 CN2016093791W WO2018027360A1 WO 2018027360 A1 WO2018027360 A1 WO 2018027360A1 CN 2016093791 W CN2016093791 W CN 2016093791W WO 2018027360 A1 WO2018027360 A1 WO 2018027360A1
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keywords
advertisements
pushing
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胡明祥
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胡明祥
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • the invention belongs to the field of the Internet, and in particular relates to an adjustment method and a push system when pushing an advertisement according to information of a friend circle.
  • WeChat circle of friends undoubtedly consolidates the strong relationship between WeChat and social interaction. For example, users post a photo of life and attach text. Friends of friends circle will like or comment on this information. Friends of the same acquaintance circle can be based on This information interacts with comments, and friends outside this strong relationship chain can't see the interaction of this acquaintance circle. In this way, the user's acquaintance circle is unconsciously distinguished, and the social way in the circle of friends is undoubtedly one. A strong relationship of privacy.
  • the embodiment of the invention provides an adjustment method when pushing an advertisement according to the information of the circle of friends, and the purpose is to address the situation that the current advertisement is not accurately delivered. It is necessary to provide a keyword that appears by counting the information of the user's circle of friends, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement delivery more precise, and also enable the user to understand the advertisement information according to his own needs from the range of interest. The interruption of the advertisement and enables the user to monitor the match of the advertisement with the keyword.
  • the present invention is implemented in such a manner that an adjustment method when pushing an advertisement according to friend circle information includes the following steps:
  • the top three ads in the bad review cancel the matching relationship with the keywords.
  • the embodiment of the invention further provides a push system, comprising:
  • Recording unit analysis unit, statistical unit, uploading unit, pushing unit, collecting unit, canceling unit, wherein:
  • a recording unit located in the cloud, for recording keywords that match the ad
  • An analysis unit located locally, for analyzing keywords of user circle information
  • the statistical unit is located at the local end, and the input end thereof is connected to the output end of the analysis unit, and is used for counting the top three keywords in the user circle information;
  • the uploading unit is located at the local end, and the input end thereof is connected to the output end of the statistical unit, and is used for uploading the top three keywords in the user circle information to the cloud;
  • a push unit located in the cloud, and an input end connected to the output of the recording unit, configured to push the advertisement of the top three keywords to the user;
  • the collecting unit is located in the cloud, and the input end thereof is connected to the output end of the pushing unit, and is used for collecting user evaluations of advertisements and counting advertisement rankings;
  • the cancellation unit is located in the cloud, and the output end thereof is connected to the input unit of the collection unit, and is used for matching the top three advertisements of the bad evaluation with the keywords.
  • the invention analyzes the user's preferences by counting the keywords appearing in the user circle information, and pushes the advertisement according to the user's preference, so that the advertisement is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Disturb and enable users to monitor the match between the ad and the keyword.
  • FIG. 1 is a schematic flowchart of a method for adjusting an advertisement according to a friend circle information according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of an adjustment method when pushing an advertisement according to the friend circle information provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the keyword matching the advertisement is recorded in step S100.
  • 'bicycle advertisement' corresponds to a keyword such as 'riding' and 'stepping'.
  • step S101 the keyword of the user friend circle information is analyzed.
  • step S102 the top three keywords of the frequency appearing in the user circle information are counted.
  • step S103 the advertisement of the top three keywords matched by the user is pushed to the user.
  • step S104 the user is evaluated for the advertisement and the advertisement ranking is ranked.
  • step S105 the top three advertisements of the bad review cancel the matching relationship with the keywords.
  • the invention analyzes the user's preferences by counting the keywords appearing in the user circle information, and pushes the advertisement according to the user's preference, so that the advertisement is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Disturb and enable users to monitor the match between the ad and the keyword.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the analyzing unit 22 is located locally and is used for analyzing keywords of the user circle information
  • Statistical unit 23 located locally, with its input and the analysis unit 22 The output terminal is connected to count the top three keywords in the user circle information;
  • the pushing unit 25 is located in the cloud, and has an input end and the recording unit 21 The output is connected to push the advertisement of the top three keywords to the user;
  • a collection unit located in the cloud, with its input and the push unit 25
  • the output is connected to collect the user's evaluation of the advertisement and count the ranking of the advertisement
  • Cancellation unit located in the cloud, its output and the collection unit 21
  • the input connection is used to match the top three ads in the ranking of the bad reviews with the keywords.
  • the working principle is: the recording unit 21 records the keywords matched by the advertisement, and the analyzing unit 22 The keyword of the user circle information is analyzed, and the statistics unit 23 counts the top three keywords in the user circle information, and the uploading unit 24 Uploading the top three keywords in the user circle information to the cloud, the pushing unit 25 pushes the advertisements of the top three keywords to the user, and the collecting unit 26 Collect users' evaluation of advertisements and count the rankings of advertisements, and cancel the matching relationship between the top three advertisements and the keywords.
  • the invention analyzes the user's preferences by counting the keywords appearing in the user circle information, and pushes the advertisement according to the user's preference, so that the advertisement is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Disturb and enable users to monitor the match between the ad and the keyword.

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Abstract

本发明属于互联网领域，提供了一种根据朋友圈信息推送广告时的调整方法以及推送系统，所述方法包括：记录广告相匹配的关键字；分析用户朋友圈信息出现关键字；统计用户朋友圈信息中出现频次排名前三的关键字；向用户推送所述排名前三的关键字相匹配的广告; 收集用户对广告评价并统计广告差评排名；差评排名前三名广告取消与关键字的匹配关系。本发明通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度，并且使用户能够监督广告与关键字的匹配度。

Description

根据朋友圈信息推送广告时的调整方法以及推送系统 技术领域
本发明属于互联网领域，尤其是涉及一种根据朋友圈信息推送广告时的调整方法以及推送系统。
背景技术
2011 年腾讯推出微信，到2013年7月微信用户已经突破5亿，微信适合于移动互联网的特性决定了它对微博必然的冲击，曾经火热一时的微博用户的活跃度开始下降。2012年微信推出的 ' 朋友圈 ' 功能为用户提供了一个分享照片与文字信息的平台，与微博相比，朋友圈更侧重于社交功能的拓展与升级。由于微信朋友圈图片的影响力、朋友圈 ' 圈子 ' 对用户私密社交圈的维护、朋友圈满足了用户求真、求新、求安全等多重心理需求，网络社交发生了从微博到微信朋友圈的重大转移。
微信朋友圈的设计无疑巩固了微信的强关系社交，比如，用户发布了一张生活照并附上文字，朋友圈的好友会基于这条信息点赞或者评论，同一个熟人圈子的好友可以基于这条信息互动评论，而这条强关系链条之外的好友看不到这个熟人圈子的互动，这样，用户的熟人圈子在不知不觉中被区分，朋友圈里的社交方式无疑是一种具有私密性的强关系社交。
用户每天浏览朋友圈中的内容，看好友们发布的图片与文字，了解他们的最新动态，知晓他们关注的事物，走近他们的内心世界，感知他们的生活品味与生活态度。用户只要点击某好友头像，该好友所发布的所有内容便会以时间轴的顺序呈现。微信私密的朋友圈子让用户感受到生活充满了趣味，并由此热爱生活。
无论是微博还是朋友圈，用户都会用它来记录真实的日常生活，也是日常生活最新动态的写照。
在本人的上一个申请《根据朋友圈信息推送广告的方法》中，提出了一个弱人工智能的解决方案，但是该方案仅仅是研发阶段所假设的'用户需求'，针对于实际使用情况，尤其针对于特定个体用户，该方案是否具有价值或者能否取悦特定个体用户则根据个体用户的不同有所区别。
综上，需要针对当前广告投放不精确的情况 ，需要提供一种通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度。
 技术问题
本发明实施例提供了一种根据朋友圈信息推送广告时的调整方法，目的在于 针对当前广告投放不精确的情况 ，需要提供一种通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度。
技术解决方案
本发明是这样实现的：一种根据朋友圈信息推送广告时的调整方法，包括以下步骤：
记录广告相匹配的关键字；
分析用户朋友圈信息出现关键字；
统计用户朋友圈信息中出现频次排名前三的关键字；
向用户推送所述排名前三的关键字相匹配的广告，
收集用户对广告评价并统计广告差评排名；
差评排名前三名广告取消与关键字的匹配关系。
本发明实施例还提供了一种推送系统，包括：
记录单元，分析单元，统计单元，上传单元，推送单元，收集单元，取消单元，其中：
记录单元，位于云端，用于记录广告相匹配的关键字；
分析单元，位于本地，用于分析用户朋友圈信息出现关键字；
统计单元，位于本地，其输入端与所述分析单元输出端连接，用于统计用户朋友圈信息中出现频次排名前三的关键字；
上传单元，位于本地，其输入端与所述统计单元输出端连接，用于向云端上传用户朋友圈信息中出现频次排名前三的关键字；
推送单元，位于云端，其输入端与所述记录单元输出端连接，用于向用户推送所述排名前三的关键字相匹配的广告；
收集单元，位于云端，其输入端与所述推送单元输出端连接，用于收集用户对广告评价并统计广告差评排名；
取消单元，位于云端，其输出端与所述收集单元输入端连接，用于差评排名前三名广告取消与关键字的匹配关系。
 有益效果
本发明通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度。
附图说明
图 1 是本发明实施例提供的一种根据朋友圈信息推送广告时的调整方法的流程示意图；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种根据朋友圈信息推送广告时的调整方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中记录广告相匹配的关键字。
在本实用例中，例如'自行车广告'对应'骑行'，'踏青'等关键字。
在步骤 S101 中，分析用户朋友圈信息出现关键字。
在步骤 S102 中， 统计用户朋友圈信息中出现频次排名前三的关键字。
在步骤 S103 中，向用户推送所述排名前三的关键字相匹配的广告。
在步骤 S104 中，收集用户对广告评价并统计广告差评排名。
在步骤 S105 中，差评排名前三名广告取消与关键字的匹配关系。
本发明通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度。
图 2 是本发明实施例提供的推送系统构示意图，该推送系统：
记录单元 21 ，分析单元 22 ，统计单元 23 ，上传单元 24 ，推送单元 25 ，收集单元 26 ，取消单元 27 ，其中：
记录单元 21 ，位于云端，用于记录广告相匹配的关键字；
分析单元 22 ，位于本地，用于分析用户朋友圈信息出现关键字；
统计单元 23 ，位于本地，其输入端与所述分析单元 22 输出端连接，用于统计用户朋友圈信息中出现频次排名前三的关键字；
上传单元 24 ，位于本地，其输入端与所述统计单元 23 输出端连接，用于向云端上传用户朋友圈信息中出现频次排名前三的关键字；
推送单元 25 ，位于云端，其输入端与所述记录单元 21 输出端连接，用于向用户推送所述排名前三的关键字相匹配的广告；
收集单元，位于云端，其输入端与所述推送单元 25 输出端连接，用于收集用户对广告评价并统计广告差评排名；
取消单元，位于云端，其输出端与所述收集单元 21 输入端连接，用于差评排名前三名广告取消与关键字的匹配关系。
其工作原理是：记录单元 21 记录广告相匹配的关键字，分析单元 22 分析用户朋友圈信息出现关键字，统计单元 23 统计用户朋友圈信息中出现频次排名前三的关键字，上传单元 24 向云端上传用户朋友圈信息中出现频次排名前三的关键字，推送单元 25 向用户推送所述排名前三的关键字相匹配的广告，收集单元 26 收集用户对广告评价并统计广告差评排名，取消单元 27 差评排名前三名广告取消与关键字的匹配关系。
本发明通过统计用户朋友圈信息出现的关键字，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并且使用户能够监督广告与关键字的匹配度。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据朋友圈信息推送广告时的调整方法，其特征在于，所述方法包括如下步骤：
    记录广告相匹配的关键字；
    分析用户朋友圈信息出现关键字；
    统计用户朋友圈信息中出现频次排名前三的关键字；
    向用户推送所述排名前三的关键字相匹配的广告，
    收集用户对广告评价并统计广告差评排名；
    差评排名前三名广告取消与关键字的匹配关系。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，分析单元，统计单元，上传单元，推送单元，收集单元，取消单元，其中：
    记录单元，位于云端，用于记录广告相匹配的关键字；
    分析单元，位于本地，用于分析用户朋友圈信息出现关键字；
    统计单元，位于本地，其输入端与所述分析单元输出端连接，用于统计用户朋友圈信息中出现频次排名前三的关键字；
    上传单元，位于本地，其输入端与所述统计单元输出端连接，用于向云端上传用户朋友圈信息中出现频次排名前三的关键字；
    推送单元，位于云端，其输入端与所述记录单元输出端连接，用于向用户推送所述排名前三的关键字相匹配的广告；
    收集单元，位于云端，其输入端与所述推送单元输出端连接，用于收集用户对广告评价并统计广告差评排名；
    取消单元，位于云端，其输出端与所述收集单元输入端连接，用于差评排名前三名广告取消与关键字的匹配关系。
PCT/CN2016/093791 2016-08-06 2016-08-06 根据朋友圈信息推送广告时的调整方法以及推送系统 WO2018027360A1 (zh)

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