WO2018019170A1

WO2018019170A1 - Resource pushing method and apparatus

Info

Publication number: WO2018019170A1
Application number: PCT/CN2017/093552
Authority: WO
Inventors: 钮华
Original assignee: 阿里巴巴集团控股有限公司; 钮华
Priority date: 2016-07-27
Filing date: 2017-07-19
Publication date: 2018-02-01
Also published as: CN106874330A; TW201804428A

Abstract

Provided are a resource pushing method and apparatus. The method comprises: acquiring a colour value of a picture uploaded by a user; and according to the colour value, pushing a corresponding resource. The present invention achieves the utilisation of network release information by pushing a resource according to an uploaded picture.

Description

Resource pushing method and device

Technical field

The present invention relates to computer technology, and in particular, to a resource pushing method and apparatus.

Background technique

With the continuous advancement of computer technology, people's socialization is also a trend of network development. Various types of instant messaging software, social tools, etc., provide great convenience for social life. For example, in a communication application where multiple friends are involved, each person can speak in the application, and others can see their speech and interact with the comment. Among them, one type of content published in the application is an image, for example, a self-portrait landscape can be published, or a landscape photo obtained by the network can be published. The information published in the above communication applications is rarely used at present, resulting in waste of information resources.

Summary of the invention

In view of this, the present invention provides a resource pushing method and apparatus for more efficient use of network publishing information.

Specifically, the present invention is achieved by the following technical solutions:

In a first aspect, a resource pushing method is provided, and the method includes:

Get the color value of the image uploaded by the user;

Corresponding resources are pushed according to the color value.

In a second aspect, a resource pushing device is provided, the device comprising:

a color value extraction module, configured to obtain a color value of a picture uploaded by a user;

The resource pushing module is configured to push the corresponding resource according to the color value.

The resource pushing method and device of the embodiment of the present invention obtains the color value of the uploaded image of the user, and recommends the resource according to the color value, fully utilizes the characteristics of the uploaded image, and effectively utilizes the uploaded image of the user, thereby realizing the push according to the uploaded image. The use of such web publishing information for resources.

DRAWINGS

FIG. 1 is a schematic diagram of uploading a picture according to an embodiment of the present invention;

2 is a flowchart of a resource pushing method according to an embodiment of the present invention;

FIG. 3 is a flowchart of a resource pushing method according to an embodiment of the present invention;

4 is a schematic diagram of an application for extracting picture color values according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of a restaurant recommendation according to an embodiment of the present invention; FIG.

FIG. 6 is a schematic diagram of user evaluation and reception according to an embodiment of the present invention;

FIG. 7 is a flowchart of a resource pushing method according to an embodiment of the present invention;

FIG. 8 is a schematic diagram of a gourmet push according to an embodiment of the present invention; FIG.

FIG. 9 is a structural diagram of a resource pushing apparatus according to an embodiment of the present invention;

FIG. 10 is a structural diagram of a resource pushing apparatus according to an embodiment of the present invention.

detailed description

Pictures are a type of content that is often uploaded by users in instant messaging applications. For example, see the example in Figure 1. In a social circle of friends, Xiao Wang is in a good mood today, uploading a picture full of flowers; For example, Xiao Zhang was in a bad mood today and uploaded a photo of rainy weather. The source and type of the uploaded image are not limited. For example, the user may take a self-portrait, or the user may be searched by the network, or the user may receive it by other friends; the picture may be a natural landscape photo taken. , or a picture of painting, or a picture of computer software design. In addition, the release of the image is not necessarily in the social circle, but also in other user applications.

After scientific research, different colors have a certain impact on people's psychological state, people will choose a picture of the color that is appropriate to their current state of mind to be considered to represent their current mood. For example, the photo of Xiaoyin uploaded by Xiao Zhang, shown in Figure 1, can be a blue background, which is melancholy; and the photo of the flowers uploaded by Xiao Wang, who is in a good mood, can be full of photos. Show a more positive atmosphere. Of course, the correspondence between the color value of the above picture and the mood is an example. In other applications, the color value may also be used to indicate other corresponding meanings.

It is precisely because the color value of the picture can represent a certain meaning, such as the mood of the user who published the picture, so the picture can be more effectively utilized according to the meaning. For example, FIG. 2 illustrates a resource pushing method in an embodiment of the present application. The method may be performed by, for example, a certain social application, where the social application may be a corresponding application that displays friend dynamics in FIG. 1. The method may include:

In step 201, the color value of the picture uploaded by the user is obtained.

In this step, the application may extract a plurality of methods for the color value of the image, and the color value extraction function provided by the system in which the application is running may be used to obtain the color value. For example, a Palette class provided in Android, or using the CoLor class, the application extracts the color value of the image according to a certain color extraction algorithm. This embodiment does not limit the method of color value extraction. For example, the extracted color value can be #0066cc.

In step 202, the corresponding resource is pushed according to the color value.

The resource push in this embodiment is pushed according to the color value of the picture. For example, if the color value of the picture is red, indicating that the user is in a good mood, you can recommend a restaurant with bright light; for example, if the color of the picture is dark blue, indicating that the user is depressed, you can recommend a little sweet to improve your mood. In addition, the color value may also express other meanings other than the mood, and perform corresponding recommendations similar to the above according to the meaning thereof. Moreover, the recommended resources are not necessarily catering, such as games, games, books, books, etc., without restrictions.

In this step, the manner of resource pushing, for example, may pop up a recommendation window in the application, display the characteristics of the recommended resource in the recommendation window, and give an option prompt for whether the user selects the resource. If the user selects the resource, the user may further display the details of the resource. Otherwise, if the user does not adopt the recommended resource, the application interface may be exited.

The resource pushing method in this embodiment obtains the color value of the uploaded image of the user, and recommends the resource according to the color value, fully utilizes the characteristics of the uploaded image, and effectively utilizes the uploaded image of the user, thereby realizing the push resource according to the uploaded image. The use of web publishing information.

The application of the resource pushing method in the embodiment of the present application is described below by taking the recommendation information according to the user uploading a picture in the social circle as an example. Assuming that the example is still shown in Figure 1, Xiao Wang and Xiao Zhang uploaded two pictures in the social circle, one is a picture of red flowers blooming, and the other is a gloomy blue with rain. FIG. 3 illustrates a flow of the resource pushing method in this embodiment, which may include:

In step 301, a color value extraction prompt for the picture is detected, and the picture color value is obtained according to the prompt.

As shown in Figure 4, taking Xiao Wang as an example, Xiao Wang can hold down on the picture he posted, and press and hold for a certain time, for example, long press for three seconds. At this time, the application detects that the picture is long pressed by the user. In seconds, it can be identified that the user has issued a color value extraction indication, and the application starts to extract the color value of the picture. At the same time, the application can dim the color of the picture, highlighting a suggestive "find my free restaurant", and can also be equipped with a heart shape, indicating that the application background is analyzing the user's mood expressed by the picture, and is looking for and feeling Match the restaurant to recommend to the user. In this example, "long press the picture for three seconds" is an exemplary way to trigger the color value extraction prompt, and other methods, such as right-click selection, can also be used.

In step 302, based on the first correspondence between the color value and the mood feature, a mood feature corresponding to the color value is obtained.

Different picture color values correspond to different moods, for example, the red picture and the blue picture in the example of FIG. 1, the red picture represents the user's mood, the blue picture represents the user's bad mood, and the red and blue corresponding color values are also different. The application may pre-store the first correspondence, that is, the correspondence between different color values and moods. Then, according to the color value of the image analyzed in step 301, the mood feature of the user who published the picture at this time may be obtained. The mood feature can be, for example, depression, clarity, and the like.

In step 303, resource features corresponding to the mood feature are acquired.

In this embodiment, the recommended restaurant is taken as an example. The resource feature here may be a feature of the restaurant, and the feature may be multi-dimensional, such as the light of the restaurant, the decoration style, the type of the dish, the per capita consumption, and the like. There may be a resource library of storage resources, which may include restaurant information uploaded by many merchants, the restaurant feature may be customized by the merchant, or may be predefined for the merchant to select and use when uploading. When different businesses upload their own restaurant information, they can set the corresponding restaurant features according to the characteristics of their own restaurants. For example, the restaurant features of a restaurant may include "light, simple style, Huaiyang cuisine", and the restaurant features of another restaurant may include "light dull, warm colors, Sichuan cuisine flavor". In the case of other resources other than the restaurant, the resource characteristics of the corresponding resource may also be set.

In this embodiment, the application may obtain the resource feature corresponding to the mood feature from the resource library according to the mood feature obtained in step 302. The correspondence between the mood feature and the resource feature can be stored in advance. For example, an exemplary correspondence may be "clear mood - sufficient light", then the application may obtain the resource feature obtained in this step is sufficient light.

In step 304, a resource that meets the resource characteristics is selected for pushing.

For example, after determining that the resource feature is sufficient, the application can find matching resources from the repository. According to the resource characteristics, the restaurant with the characteristics of the resource can be found, that is, the restaurant to be pushed. Figure 5 illustrates a push-style restaurant that has plenty of light and is recommended for a good mood. And the application can also display a prompt for the user to choose whether to adopt the recommendation, as shown in Figure 5, "Choose me to choose me." If the user Xiaowang is interested in the restaurant, the user can click the option, and the application proceeds to step 305 to display the detailed information of the restaurant to the user for further understanding; otherwise, the user may directly close the restaurant without adopting the restaurant.

In step 305, more detailed resource information is displayed according to the user selection.

In this step, after the user selects the recommended restaurant in step 304, the details of the restaurant may be further displayed, for example, the address of the restaurant, the evaluation of other users, etc. Further, in order to facilitate the user to go to the restaurant, some " Take a taxi to the restaurant" and other shortcut options, users can choose to use.

In order to further improve the resource recommendation method of the embodiment, some user's evaluations may also be received. For example, as shown in FIG. 6, the user may be prompted to select an evaluation, and whether the recommended restaurant is satisfactory.

The resource recommendation method of the present example realizes that the user's mood is determined according to the user's uploaded picture, and the corresponding resource, such as a restaurant, is pushed to the user according to the mood, and the uploaded picture is effectively utilized.

In another example, the user can not only select the uploaded picture for resource recommendation, but also select the picture posted by the friend to recommend the resource for the friend. Still taking Figure 1 as an example, Xiao Wang can trigger the application to recommend resources for Xiao Zhang; Xiao Wang can press and hold the rainy pictures released by Xiao Zhang. At this time, the application can identify the color value extraction and push resources of the image. See the flow shown in Figure 7, in which the same steps as in the previous embodiment are not described in detail.

In step 701, a color value extraction prompt for the picture is detected, and the picture color value is obtained according to the prompt, and the uploading user that determines the picture is different from the indicating user.

In this example, when the user Xiao Wang Chang presses the picture published by Xiao Zhang, the application not only detects the color value extraction instruction, but also determines the uploading user who uploaded the picture, and triggers the color value extraction instruction currently triggered. The indication user is different, the uploading user is a small Zhang, indicating that the user is Xiao Wang; for example, the judgment mode may be that the user account corresponding to the currently open running application and the account of the small Zhang that posted the image are all available for learning, very It is easy to determine that the two are different.

When the uploading user is different from the instructing user, the application may additionally display some information indicating that the user is different when pushing the resource in a subsequent step, such as step 704 in the example.

In step 702, based on the first correspondence between the color value and the mood feature, a mood feature corresponding to the color value is obtained. For example, the mood characteristic corresponding to the color value of Xiao Zhang's uploaded picture is melancholy.

In step 703, a resource feature corresponding to the mood feature is acquired.

For example, the resource characteristic corresponding to the mood feature "melancholy" may be "dessert", and a person with a bad mood may have an improved mood when eating a dessert.

In step 704, a resource that meets the resource characteristics is selected for pushing, and a prompt for sending the resource to the uploading user of the picture is displayed.

For example, an application may select a gourmet recommendation with a "dessert" as a resource feature from a repository. In this example, since the application in step 701 has determined that the uploading user of the picture is different from the instructing user, when the resource is pushed in this step, a prompt message may be displayed, prompting the current user to instruct the user to send the food to the uploading user of the image instead of the user. I am. Optionally, the application may also determine whether the uploading user and the indicating user are the same in this step. This embodiment does not limit the execution order of the user comparison.

As shown in FIG. 8 , after the application is pushed, the “send to him” can be displayed. Of course, the map information can be further displayed, so that the user can select the upload destination of the uploading user. In addition, the program can also have many changes, for example, the current user can customize only some of the friends who are concerned about it to make recommendations. In this step, if the user selects the recommended food, the user may also display more detailed resource information, which is further understood by the user.

The resource recommendation method of the example realizes that the current user uploads a picture according to the friend user, and performs the free resource recommendation on the friend, thereby expanding the scope of effective resource utilization.

In the above-mentioned embodiments, the recommended resources are all based on restaurants and foods. The types of resources recommended in the specific implementation are not limited thereto, and the embodiment may also provide the user with the type of resources that he or she desires to recommend. For example, the user can choose to recommend the "free restaurant" or choose to recommend "free heart beauty" "Food", or you can also choose to recommend "free books", etc., the application can be recommended according to the resource type selected by the user. Correspondingly, the resources stored in the resource library can also be classified according to the resource type, such as , restaurant resources, food resources, book resources, etc., each resource still has its own resource characteristics, but when the user selects the resource type that you want to recommend, the application can find matching resources from the resources corresponding to the resource type. The user provides a method for the user to select a resource type, which is not limited in this embodiment. For example, an application option may be set for the user to select.

In order to implement the foregoing resource pushing method, the embodiment of the present application further provides a resource pushing device. As shown in FIG. 9, the apparatus may include a color value extraction module 91 and a resource push module 92.

The color value extraction module 91 is configured to obtain a color value of a picture uploaded by the user;

The resource pushing module 92 is configured to push the corresponding resource according to the color value.

In one example, the color value extraction module 91 is specifically configured to acquire the color value when detecting a color value extraction indication for the picture.

In an example, the resource pushing module 92 is further configured to: when the uploading user uploading the image is different from the indicating user that currently triggers the color value extraction indication, after the resource is pushed, A prompt sent by the resource to the uploading user.

In one example, as shown in FIG. 10, the resource push module 92 in the device may include a feature determining unit 921 and a resource selecting unit 922.

The feature determining unit 921 is configured to obtain a mood feature corresponding to the color value according to a first correspondence relationship between the color value and the mood feature, and acquire a resource feature corresponding to the mood feature;

The resource selection unit 922 is configured to select a resource that meets the resource characteristics as a pushed resource.

In an example, the apparatus may further include: a type receiving module 93, configured to receive a resource type selected by the user. The resource pushing module 92, the resource that is pushed, is a resource corresponding to the resource type.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, improvements, etc., which are made within the spirit and principles of the present invention, should be included in the present invention. Within the scope of protection.

Claims

A resource pushing method, the method comprising:

Get the color value of the image uploaded by the user;

Corresponding resources are pushed according to the color value.
The method according to claim 1, wherein the obtaining a color value of a picture uploaded by a user comprises:

The color value is acquired upon detecting a color value extraction indication for the picture.
The method of claim 2, wherein the method further comprises:

If the uploading user uploading the picture is different from the currently indicating user that triggers the color value extraction indication, after the resource is pushed, a prompt for sending the resource to the uploading user is also displayed.
The method according to claim 1, wherein the pushing the corresponding resource according to the color value comprises:

Obtaining a mood feature corresponding to the color value according to a first correspondence relationship between the color value and the mood feature;

Obtaining a resource feature corresponding to the mood feature;

A resource that meets the characteristics of the resource is selected as a pushed resource.
The method according to claim 1, wherein the method further comprises: receiving a resource type selected by a user;

The resource that is pushed is a resource corresponding to the resource type.
A resource pushing device, characterized in that the device comprises:

a color value extraction module, configured to obtain a color value of a picture uploaded by a user;

The resource pushing module is configured to push the corresponding resource according to the color value.
The device of claim 6 wherein:

The color value extraction module is specifically configured to acquire the color value when detecting a color value extraction indication for the picture.
The device of claim 7 wherein:

The resource pushing module is further configured to upload an upload user of the picture, and the current trigger is When the indication of the color value extraction indication is different, then after the resource is pushed, a prompt to send the resource to the uploading user is also displayed.
The device according to claim 6, wherein the resource pushing module comprises:

a feature determining unit, configured to obtain a mood feature corresponding to the color value according to a first correspondence between a color value and a mood feature; and acquire a resource feature corresponding to the mood feature;

A resource selection unit is configured to select a resource that meets the characteristics of the resource as a pushed resource.
The device according to claim 6, wherein the device further comprises: a type receiving module, configured to receive a resource type selected by the user;

The resource pushing module, the resource that is pushed, is a resource corresponding to the resource type.