WO2017206566A1 - 一种消息传播方法及服务器、计算机存储介质 - Google Patents

一种消息传播方法及服务器、计算机存储介质 Download PDF

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Publication number
WO2017206566A1
WO2017206566A1 PCT/CN2017/076662 CN2017076662W WO2017206566A1 WO 2017206566 A1 WO2017206566 A1 WO 2017206566A1 CN 2017076662 W CN2017076662 W CN 2017076662W WO 2017206566 A1 WO2017206566 A1 WO 2017206566A1
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Prior art keywords
message
information
propagation
node
content
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PCT/CN2017/076662
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English (en)
French (fr)
Inventor
刘日佳
易玲玲
李霖
刘志斌
郑博
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腾讯科技（深圳）有限公司
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Publication of WO2017206566A1 publication Critical patent/WO2017206566A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/212—Monitoring or handling of messages using filtering or selective blocking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding

Definitions

  • the present invention relates to message propagation technologies, and in particular, to a message propagation method, a server, and a computer storage medium.
  • Message dissemination is widely used in the field of social networking.
  • the control of message propagation (including the scope of propagation, the speed of propagation, the effect of communication, etc.) is mainly based on the control of the content of the message itself. For example, when the message is a negative message, the message is reduced or prohibited. The strength of the message; when the message is a positive message, it increases the spread of the message.
  • control of message propagation does not take into account the personality of the user, such as the user's credit, age, gender, interest, social, and does not recommend the message to the message receiving end. That is, the message recommendation is not accurate enough.
  • an embodiment of the present invention provides a message propagation method, a server, and a computer storage medium.
  • the second information includes at least: basic user information and/or user financial information and/or user behavior information
  • the third information includes at least: Message content
  • a first acquiring unit configured to acquire first information of the first node according to a structural position of the first node in the network, where the first information represents an impact strength of the first node;
  • a second acquiring unit configured to acquire second information and third information of the first node, where the second information includes at least: basic user information and/or user financial information and/or user behavior information;
  • the third information includes at least: message content;
  • a first generating unit configured to generate fourth information that characterizes the credit of the first node according to the second information; and generate fifth information that represents a propagation capability of the message content according to the third information;
  • a second generating unit configured to generate, according to the first information, the fourth information, and the fifth information, sixth information, where the sixth information is used to indicate that the first node propagates the content of the message ;
  • a propagating unit configured to send the message content according to the sixth information, to provide a message presentation to more than one second node in the network.
  • the computer storage medium provided by the embodiment of the present invention stores a computer program configured to execute the above message propagation method.
  • the first information of the first node is obtained according to the structural location of the first node in the network, where the first information represents the impact strength of the first node; Second information and third information of a node, the second information comprising at least: basic user information and/or user financial information and/or user behavior information; Comprising: a message content; generating, according to the second information, fourth information that characterizes the credit of the first node; and generating, according to the third information, fifth information that represents a propagation capability of the message content; Generating, according to the first information, the fourth information, and the fifth information, sixth information, where the sixth information represents a propagation strength of the first node to propagate the content of the message; and sending, according to the sixth information,
  • the message content is provided to one or more second nodes in the network for message presentation.
  • the strength of the propagation of the content of the first node is combined with the influence of the first node, the credit of the first node, and the propagation strength of the message content, which can well recommend the message to the message receiving end, and improve the accuracy of the message recommendation. degree.
  • 1 is a schematic diagram of hardware entities of each party performing information interaction in an embodiment of the present invention
  • FIG. 2 is a schematic flowchart of a message propagation method according to Embodiment 1 of the present invention.
  • FIG. 3 is a schematic structural diagram of a community according to an embodiment of the present invention.
  • FIG. 4 is a schematic flowchart of a message propagation method according to Embodiment 2 of the present invention.
  • FIG. 5 is a schematic diagram 1 of message propagation according to an embodiment of the present invention.
  • FIG. 6 is a schematic flowchart of a message propagation method according to Embodiment 3 of the present invention.
  • FIG. 7 is a schematic diagram 2 of message propagation according to an embodiment of the present invention.
  • FIG. 8 is a schematic structural diagram of a server according to Embodiment 4 of the present invention.
  • FIG. 9 is a schematic structural diagram of a server according to Embodiment 5 of the present invention.
  • FIG. 1 is a schematic diagram of hardware entities of each party performing information interaction according to an embodiment of the present invention, where FIG. 1 includes: a server 11...1n, a terminal device 21-24, and a terminal device 21-24 through a wired network. Or the wireless network interacts with the server, and the terminal device includes a mobile phone, a desktop computer, a PC, an all-in-one, etc.
  • the server 11...1n can also communicate with the first type of terminal through the network (such as the message communicator) The terminal interacts.
  • the first type of terminal (such as the terminal where the message communicator is located) submits the message to be propagated and is stored in the server cluster.
  • the terminal device 21-24 may be referred to as a terminal of the second type (such as a terminal where the ordinary user is located, or an object called a message display or exposure), with respect to the terminal of the first type (such as the terminal where the message communicator is located). Can be a user who sees the message through the app.
  • a terminal of the second type such as a terminal where the ordinary user is located, or an object called a message display or exposure
  • the terminal of the first type such as the terminal where the message communicator is located.
  • FIG. 1 is only a system architecture example for implementing the embodiment of the present invention.
  • the embodiment of the present invention is not limited to the system structure described in FIG. 1 above, and various embodiments of the present invention are proposed based on the system architecture.
  • the message propagation method includes the following steps:
  • Step 201 Acquire first information of the first node according to a structural location of the first node in the network, where the first information represents an impact strength of the first node.
  • the network refers to a social network
  • the social network includes a plurality of nodes, each node represents a user, and the nodes and the nodes are associated with each other through a path. For example, if the A node and the B node are directly associated by the path, the A node and the B node have a friend relationship.
  • the friendship relationship in the social network has the characteristics of a small world network (ie, a community).
  • a community In the social network, there is no direct connection path between most nodes.
  • communities in the network such as the community A and Community B, a community is a collection of nodes with a high degree of aggregation.
  • Message propagation is completed between nodes.
  • the critical path plays an important role in the propagation of messages across the community.
  • the propagation strength of two nodes in the critical path is controlled, the diversity and speed of message propagation can be controlled.
  • the nodes with higher influence in the community have higher propagation ability. When the propagation ability of such nodes is controlled, the speed of message propagation can be controlled.
  • the influence strength of the first node is determined by the location of the first node in the social network, and the influence strength of the first node determines the strength of the message transmission.
  • the first node when the first information is obtained, the first node needs to determine the structural position of the first node in the network.
  • the embodiment of the present invention uses one of the following methods to determine the structural position of the first node in the network:
  • the ranking method based on the number of node neighbors includes the following algorithms: degree centrality, semi-local centrality, ClusterRank algorithm, and k-shell decomposition.
  • the path-based sorting method includes the following algorithms: Centrifugal centrality, near-centrality, Katz centrality, information index, median centrality, median centrality, connectivity median centrality, random walk media center, routing Median, subgraph center.
  • the feature vector-based ranking method includes the following algorithms: feature vector centrality, A1pha centrality, cumulative nomination, PageRank algorithm, LeaderRank algorithm, automatic information aggregation algorithm, and so on.
  • the sorting method based on node removal and contraction includes the following algorithms: the shortest distance method for node deletion, the spanning tree method for node deletion, the node contraction method, and the residual near center.
  • the structural position of the node is determined by judging the critical path.
  • the structural position of the node is determined by judging the importance of the node in the community.
  • the importance degree of each node that is, the impact strength
  • the impact is greater; for nodes that are ranked later, the impact is smaller.
  • Step 202 Acquire second information and third information of the first node, where the second information is Less includes: user basic information and/or and/or user financial information and/or user behavior information; the third information includes at least: message content.
  • each node in the network is generally uniquely identified by an identifier, which may be a user account.
  • a user identifier uniquely identifies a user, and the second information of the user can be determined according to the user identifier, including: basic user information and/or user financial information and/or user behavior information.
  • the user is also a node.
  • the basic information of the user for example, the user's age, gender, location, and the like.
  • For user behavior information for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, a friend chain, a friend circle, a space friend, a high school classmate, a university classmate, a circle of people, and the like.
  • user financial information for example, user credit card default records, consumption records, and the like.
  • the message content is a target object that the first node wants to propagate, and the message content may be a text message, a picture message, a video message, and any combination of the foregoing messages.
  • Step 203 Generate fourth information that characterizes the credit of the first node according to the second information, and generate fifth information that represents a propagation capability of the message content according to the third information.
  • the fourth message is specifically a credit rating
  • the credit score is based on the financial status of the user in the past period of time and other social network behavior data and the user's natural attributes, and measures the possibility of the user repaying the loan in time in the future. , or the tendency of credit default in the future.
  • the credit score has a relationship with the credibility of the user's own words and deeds. Users with higher credit scores will get higher recognition from friends in the circle of friends, that is, in the community.
  • the fifth information is specifically a message propagation coefficient, and the message propagation coefficient is related to the message content itself, and the message propagation coefficient corresponding to the message content may be preset, and the message propagation coefficient is a control variable of the message propagation.
  • Step 204 Generate sixth information according to the first information, the fourth information, and the fifth information, where the sixth information is used to indicate that the first node propagates the propagation strength of the message content.
  • the first information represents the impact strength of the user
  • the fourth information represents the credit degree of the user
  • the fifth information represents the propagation strength of the message content
  • the user corresponds to an influence velocity ⁇ in the network propagation, and the impact strength is determined by the location of the user in the network; the user also corresponds to a credit score ⁇ .
  • the propagation strength P is related to the influence strength ⁇ , the credit score ⁇ , and the communication capability corresponding to the message.
  • the influence strength ⁇ is larger; when the influence strength ⁇ is smaller, the propagation strength P is smaller.
  • the credit score ⁇ is larger, the propagation strength P is larger; when the credit score ⁇ is smaller, the propagation strength P is smaller; when the communication capability corresponding to the message is larger, the propagation strength P is larger; when the message corresponds The smaller the communication ability, the smaller the propagation force P.
  • Step 205 Send the message content according to the sixth information, to provide a message presentation to more than one second node in the network.
  • the propagation strength of the content of the message is propagated by the first node.
  • the message content is sent to be provided to one or more second nodes in the network for message display, which may be embodied in:
  • the spread range of message content can be expanded, the spread speed of message content can be increased, and more users can see the content of the propagated message more quickly; on the other hand, when P increases, the message can be sent.
  • the order of presentation of the content refers to the front end, and is displayed in a conspicuous manner, giving the user a more intense exposure.
  • the same message content of multiple users may be displayed in parallel to implement a brushing effect.
  • the same message content of multiple users may be combined to reduce the display position of the message content.
  • the technical solution of the embodiment of the present invention determines the influence of the user in the location of the user in the social network, determines the credibility of the communicator, and the propagation coefficient of the message itself, and finally determines the user's message dissemination.
  • the control method makes the message transmission more precise.
  • the control method adopted combines the friend relationship, and the message received by the receiver is naturally filtered by the friend or filtered by the message, thereby accelerating or slowing down the message propagation speed.
  • the message propagation method includes the following steps:
  • Step 401 Acquire first information of the first node according to a structural location of the first node in the network, where the first information represents an impact strength of the first node.
  • the network refers to a social network
  • the social network includes a plurality of nodes, each node represents a user, and the nodes and the nodes are associated with each other through a path. For example, if the A node and the B node are directly associated by the path, the A node and the B node have a friend relationship.
  • the friendship relationship in the social network has the characteristics of a small world network (ie, a community).
  • a community In the social network, there is no direct connection path between most nodes.
  • communities in the network such as the community A and Community B, a community is a collection of nodes with a high degree of aggregation.
  • Message propagation is completed between nodes.
  • the critical path plays an important role in the propagation of messages across the community.
  • the propagation strength of two nodes in the critical path is controlled, the diversity and speed of message propagation can be controlled.
  • nodes with higher influence in the community have higher communication capabilities.
  • the propagation capability of such a node is controlled, the propagation speed of the message can be controlled.
  • the influence strength of the first node is determined by the location of the first node in the social network, and the influence strength of the first node determines the strength of the message transmission.
  • the first node when the first information is obtained, the first node needs to determine the structural position of the first node in the network.
  • the embodiment of the present invention uses one of the following methods to determine the structural position of the first node in the network:
  • the importance degree of each node that is, the impact strength
  • the impact is greater; for nodes that are ranked later, the impact is smaller.
  • Step 402 Acquire second information and third information of the first node, where the second information includes at least: basic user information and/or user financial information and/or user behavior information; At least include: message content.
  • each node in the network is generally uniquely identified by an identifier, which may be a user account.
  • a user identifier uniquely identifies a user, and the second information of the user can be determined according to the user identifier, including: basic user information and/or user financial information and/or user behavior information.
  • the user is also a node.
  • the basic information of the user for example, the user's age, gender, location, and the like.
  • For user behavior information for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, a friend chain, a friend circle, a space friend, a high school classmate, a university classmate, a circle of people, and the like.
  • user financial information for example, user credit card default records, consumption records, and the like.
  • the message content is a target object that the first node wants to propagate, and the message content may be a text message, a picture message, a video message, and any combination of the foregoing messages.
  • Step 403 Generate fourth information that characterizes the credit of the first node according to the second information, and generate fifth information that represents a propagation capability of the message content according to the third information.
  • the fourth message is specifically a credit rating
  • the credit score is based on the financial status of the user in the past period of time and other social network behavior data and the user's natural attributes, and measures the possibility of the user repaying the loan in time in the future. , or the tendency of credit default in the future.
  • the credit score has a relationship with the credibility of the user's own words and deeds. Users with higher credit scores will get higher recognition from friends in the circle of friends, that is, in the community.
  • the fifth information is specifically a message propagation coefficient, and the message propagation coefficient is related to the message content itself, and the message propagation coefficient corresponding to the message content may be preset, and the message propagation coefficient is a control variable of the message propagation.
  • Step 404 Generate sixth information according to the first information, the fourth information, and the fifth information, where the sixth information is used to indicate that the first node propagates the propagation strength of the message content.
  • the first information represents the impact strength of the user
  • the fourth information represents the credit degree of the user
  • the fifth information represents the propagation strength of the message content
  • the user corresponds to an influence velocity ⁇ in the network propagation, and the impact strength is determined by the location of the user in the network; the user also corresponds to a credit score ⁇ .
  • the propagation strength P is related to the influence strength ⁇ , the credit score ⁇ , and the communication capability corresponding to the message.
  • the influence strength ⁇ is larger; when the influence strength ⁇ is smaller, The smaller the propagation force P is.
  • the credit score ⁇ is larger, the propagation strength P is larger; when the credit score ⁇ is smaller, the propagation strength P is smaller; when the communication capability corresponding to the message is larger, the propagation strength P is larger; when the message corresponds The smaller the communication ability, the smaller the propagation force P.
  • Step 405 Determine, according to the sixth message, a message display style parameter of the message content, where the message display style parameter includes at least: message display bit ordering, message display effect; and sending a message carrying the message display style parameter
  • the message content is provided to one or more second nodes in the network to display the message content according to the message presentation style parameter.
  • the propagation strength of the content of the message is propagated by the first node.
  • the message content is sent to be provided to one or more second nodes in the network for message display, which may be embodied in:
  • the content of the message content can be expanded, the speed of the message content can be increased, and more users can see the content of the message more quickly.
  • the content of the message can be
  • the order of the presentations refers to the front end and is displayed in an eye-catching manner, giving the user a more intense exposure.
  • the same message content of multiple users may be displayed in parallel to implement a brushing effect.
  • the message communicator sends a message to the server to the server, and after receiving the message, the server determines the propagation strength of the message communicator to propagate the message, and then determines how to display the message to the message recipient.
  • the sixth message indicates that the first node propagates the content of the message, the propagation strength is reduced, the message display bit is sorted and/or the message display effect is weakened; when the sixth message is characterized When the first node propagates the propagation strength of the message content, the message display bit is sorted and/or the message display effect is enhanced.
  • the technical solution of the embodiment of the present invention uses the location determined by the user in the social network.
  • the influence of the user, the credit score of the user determine the credibility of the communicator, and the propagation coefficient of the message itself, and finally determine the control mode of the user in the message dissemination, so that the message propagation is more accurate.
  • the control method adopted combines the friend relationship, and the message received by the receiver is naturally filtered by the friend or filtered by the message, thereby accelerating or slowing down the message propagation speed.
  • FIG. 6 is a schematic flowchart of a message propagation method according to Embodiment 3 of the present invention. As shown in FIG. 6, the message propagation method includes the following steps:
  • Step 601 Acquire first information of the first node according to a structural location of the first node in the network, where the first information represents an impact strength of the first node.
  • the network refers to a social network
  • the social network includes a plurality of nodes, each node represents a user, and the nodes and the nodes are associated with each other through a path. For example, if the A node and the B node are directly associated by the path, the A node and the B node have a friend relationship.
  • the friendship relationship in the social network has the characteristics of a small world network (ie, a community).
  • a community In the social network, there is no direct connection path between most nodes.
  • communities in the network such as the community A and Community B, a community is a collection of nodes with a high degree of aggregation.
  • Message propagation is completed between nodes.
  • the critical path plays an important role in the propagation of messages across the community.
  • the propagation strength of two nodes in the critical path is controlled, the diversity and speed of message propagation can be controlled.
  • the nodes with higher influence in the community have higher propagation ability. When the propagation ability of such nodes is controlled, the speed of message propagation can be controlled.
  • the influence strength of the first node is determined by the location of the first node in the social network, and the influence strength of the first node determines the strength of the message transmission.
  • the first node when the first information is obtained, the first node needs to determine the structural position of the first node in the network.
  • the embodiment of the present invention uses one of the following methods to determine the structural position of the first node in the network:
  • the importance degree of each node that is, the impact strength
  • the impact is greater; for nodes that are ranked later, the impact is smaller.
  • Step 602 Acquire second information and third information of the first node, where the second information includes at least: basic user information and/or user financial information and/or user behavior information; At least include: message content.
  • each node in the network is generally uniquely identified by an identifier, which may be a user account.
  • a user identifier uniquely identifies a user, and the second information of the user can be determined according to the user identifier, including: basic user information and/or user financial information and/or user behavior information.
  • the user is also a node.
  • the basic information of the user for example, the user's age, gender, location, and the like.
  • For user behavior information for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, a friend chain, a friend circle, a space friend, a high school classmate, a university classmate, a circle of people, and the like.
  • user financial information for example, user credit card default records, consumption records, and the like.
  • the message content is a target object that the first node wants to propagate, and the message content may be a text message, a picture message, a video message, and any combination of the foregoing messages.
  • Step 603 Generate fourth information that characterizes the credit of the first node according to the second information, and generate fifth information that represents a propagation capability of the message content according to the third information.
  • the fourth message is specifically a credit score, and the credit score is based on the user.
  • the financial situation of the past period of time and other factors such as social network behavior data and user natural attributes are used to measure the possibility of users repaying on time in the future, or the tendency of credit default in the future.
  • the credit score has a relationship with the credibility of the user's own words and deeds. Users with higher credit scores will get higher recognition from friends in the circle of friends, that is, in the community.
  • the fifth information is specifically a message propagation coefficient, and the message propagation coefficient is related to the message content itself, and the message propagation coefficient corresponding to the message content may be preset, and the message propagation coefficient is a control variable of the message propagation.
  • Step 604 Generate sixth information according to the first information, the fourth information, and the fifth information, where the sixth information is used to indicate that the first node propagates the propagation strength of the message content.
  • the first information represents the impact strength of the user
  • the fourth information represents the credit degree of the user
  • the fifth information represents the propagation strength of the message content
  • the user corresponds to an influence velocity ⁇ in the network propagation, and the impact strength is determined by the location of the user in the network; the user also corresponds to a credit score ⁇ .
  • the propagation strength P is related to the influence strength ⁇ , the credit score ⁇ , and the communication capability corresponding to the message.
  • the influence strength ⁇ is larger; when the influence strength ⁇ is smaller, the propagation strength P is smaller.
  • the credit score ⁇ is larger, the propagation strength P is larger; when the credit score ⁇ is smaller, the propagation strength P is smaller; when the communication capability corresponding to the message is larger, the propagation strength P is larger; when the message corresponds The smaller the communication ability, the smaller the propagation force P.
  • Step 605 Determine, according to the sixth message, a propagation area of the message content and a propagation speed; send the message content to each second node in the propagation area according to the propagation speed, to pass each The second node presents the message content.
  • the first node when the message content is propagated, the first node is considered to propagate the message.
  • the intensity of the content is sent to be provided to one or more second nodes in the network for message display, which may be embodied in:
  • the content of the message content can be expanded, the speed of the message content can be increased, and more users can see the content of the message more quickly.
  • the content of the message can be
  • the order of the presentations refers to the front end and is displayed in an eye-catching manner, giving the user a more intense exposure.
  • the same message content of multiple users may be displayed in parallel to implement a brushing effect.
  • the message communicator sends a message to the server to the server, and after receiving the message, the server determines the propagation strength of the message communicator to propagate the message, and then determines which receivers to display the message and how fast the transmission speed is. .
  • the sixth message characterizes that the first node propagates the propagation strength of the message content decreases, narrowing the range of the propagation region and/or reducing the propagation speed; when the sixth message characterizing When the propagation strength of the first node propagating the message content is increased, the range of the propagation region is enlarged and/or the propagation speed is increased.
  • the technical solution of the embodiment of the present invention determines the influence of the user in the location of the user in the social network, determines the credibility of the communicator, and the propagation coefficient of the message itself, and finally determines the user's message dissemination.
  • the control method makes the message transmission more precise.
  • the control method adopted combines the friend relationship, and the message received by the receiver is naturally filtered by the friend or filtered by the message, thereby accelerating or slowing down the message propagation speed.
  • FIG. 8 is a schematic structural diagram of a server according to Embodiment 4 of the present invention. As shown in FIG. 8, the server includes:
  • the first obtaining unit 81 is configured to acquire first information of the first node according to a structural position of the first node in the network, where the first information represents an impact strength of the first node;
  • the second obtaining unit 82 is configured to acquire second information and third information of the first node, where the second information includes at least: basic user information and/or user financial information and/or user line Is information; the third information includes at least: message content;
  • the first generating unit 83 is configured to generate, according to the second information, fourth information that characterizes the credit of the first node; and generate, according to the third information, fifth information that represents a propagation capability of the message content. ;
  • the second generating unit 84 is configured to generate, according to the first information, the fourth information, and the fifth information, sixth information, where the sixth information is used to indicate that the first node propagates the propagation of the message content.
  • the propagating unit 85 is configured to send the message content according to the sixth information to provide message presentation to more than one second node in the network.
  • the implementation functions of the units in the server shown in FIG. 8 can be understood by referring to the related description of the foregoing message propagation method.
  • the functions of the units in the server shown in FIG. 8 can be realized by a program running on the processor, or can be realized by a specific logic circuit.
  • FIG. 9 is a schematic structural diagram of a server according to Embodiment 5 of the present invention. As shown in FIG. 9, the server includes:
  • the first obtaining unit 91 is configured to acquire first information of the first node according to a structural position of the first node in the network, where the first information represents an impact strength of the first node;
  • the second obtaining unit 92 is configured to acquire the second information and the third information of the first node, where the second information includes at least: basic user information and/or user financial information and/or user behavior information;
  • the third information includes at least: message content;
  • the first generating unit 93 is configured to generate, according to the second information, fourth information that characterizes the credit of the first node, and generate, according to the third information, fifth information that represents a propagation capability of the message content. ;
  • the second generating unit 94 is configured to generate, according to the first information, the fourth information, and the fifth information, sixth information, where the sixth information indicates that the first node propagates the message The spread of content;
  • the propagating unit 95 is configured to send the message content according to the sixth information to provide message presentation to more than one second node in the network.
  • the propagation unit 95 includes:
  • the first determining sub-unit 951 is configured to determine, according to the sixth message, a message display style parameter of the message content, where the message display style parameter includes at least: message display bit ordering, message display effect;
  • the first sending sub-unit 952 is configured to send the message content carrying the message display style parameter, so that one or more second nodes in the network display the message content according to the message display style parameter.
  • the propagation unit 95 further includes:
  • the first control sub-unit 953 is configured to: when the sixth message indicates that the first node propagates the content of the message, the propagation strength is reduced, and the message display bit is sorted and/or the message is displayed. Attenuating; when the sixth message indicates that the first node propagates the propagation strength of the message content, the message display bit is sorted and/or the message display effect is enhanced.
  • the propagation unit 95 includes:
  • a second determining subunit 954 configured to determine a propagation area of the message content and a propagation speed according to the sixth message
  • the second sending subunit 955 is configured to send the message content to each of the second nodes in the propagation area according to the propagation speed to present the message content through the respective second nodes.
  • the propagation unit 95 further includes:
  • a second control sub-unit 956 configured to reduce a range of the propagation area and/or to transmit the sixth message when the propagation strength of the first node propagating the message content is reduced
  • the broadcast speed is reduced; when the sixth message characterizes that the first node propagates the propagation strength of the message content, the range of the propagation region is enlarged and/or the propagation speed is increased.
  • the implementation functions of the units in the server shown in FIG. 9 can be understood by referring to the related description of the foregoing message propagation method.
  • the functions of the units in the server shown in FIG. 9 can be realized by a program running on the processor, or can be realized by a specific logic circuit.
  • each unit in the server may be processed by a Central Processing Unit (CPU), a Micro Processor Unit (MPU), or a digital signal located in the server. (Digital Signal Processor, DSP), or Field Programmable Gate Array (FPGA) implementation.
  • CPU Central Processing Unit
  • MPU Micro Processor Unit
  • DSP Digital Signal Processor
  • FPGA Field Programmable Gate Array
  • the disclosed method and smart device may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed.
  • the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.
  • the units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units, that is, may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present invention may be integrated into one second processing unit, or each unit may be separately used as one unit, or two or two.
  • the upper unit is integrated in one unit; the above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the integrated modules described in the embodiments of the present invention may also be stored in a computer readable storage medium if they are implemented in the form of software functional modules and sold or used as separate products. Based on such understanding, those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media containing computer usable program code, including but not limited to a USB flash drive, a mobile hard drive, a read only memory (ROM, Read-Only Memory), Random Access Memory (RAM), disk storage, CD-ROM, optical storage, and the like.
  • a USB flash drive a mobile hard drive
  • ROM read only memory
  • RAM Random Access Memory
  • disk storage CD-ROM, optical storage, and the like.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • an embodiment of the present invention further provides a computer storage medium, wherein a computer program is stored, and the computer program is used to execute the foregoing message propagation method of the embodiment of the present invention.

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Abstract

本发明公开了一种消息传播方法及服务器、计算机存储介质，包括：根据第一节点在网络中的结构位置，获取表征所述第一节点的影响力度的第一信息；获取所述第一节点的第二信息和第三信息，第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；第三信息至少包括：消息内容；根据所述第二信息，生成表征所述第一节点的信用度的第四信息；根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；根据所述第一信息、所述第四信息以及所述第五信息，生成表征所述第一节点传播所述消息内容的传播力度的第六信息；根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。

Description

一种消息传播方法及服务器、计算机存储介质 技术领域
本发明涉及消息传播技术，尤其涉及一种消息传播方法及服务器、计算机存储介质。
背景技术
消息传播被广泛应用于社交网络领域。通过社交网络进行消息传播时，消息传播的控制(包括传播范围、传播速度、传播效果等)，主要是根据消息本身的内容进行传播的控制，例如，消息为负面消息时，则降低或禁止该消息的传播力度；消息为正面消息时，则提高该消息的传播力度。
可见，现有的消息传播的控制方式至少存在以下不足：消息传播的控制没有考虑到用户的个性，比如用户的信用度、年龄、性别、兴趣、社交，并不能很好的为消息接收端推荐消息，也即消息推荐不够精准。
发明内容
为解决上述技术问题，本发明实施例提供的了一种消息传播方法及服务器、计算机存储介质。
本发明实施例提供的消息传播方法，包括：
根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容；
根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以 及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；
根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
本发明实施例提供的服务器，包括：
第一获取单元，配置为根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
第二获取单元，配置为获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容；
第一生成单元，配置为根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
第二生成单元，配置为根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；
传播单元，配置为根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
本发明实施例提供的计算机存储介质存储有计算机程序，该计算机程序配置为执行上述消息传播方法。
本发明实施例的技术方案中，根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包 括：消息内容；根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。可见，第一节点传播消息内容的传播力度，结合了第一节点的影响力度、第一节点的信用度以及消息内容的传播力度，能很好的为消息接收端推荐消息，提高了消息推荐的精准度。
附图说明
图1为本发明实施例中进行信息交互的各方硬件实体的示意图；
图2为本发明实施例一的消息传播方法的流程示意图；
图3为本发明实施例的社团结构示意图；
图4为本发明实施例二的消息传播方法的流程示意图；
图5为本发明实施例的消息传播示意图一；
图6为本发明实施例三的消息传播方法的流程示意图；
图7为本发明实施例的消息传播示意图二；
图8为本发明实施例四的服务器的结构组成示意图；
图9为本发明实施例五的服务器的结构组成示意图。
具体实施方式
为了能够更加详尽地了解本发明实施例的特点与技术内容，下面结合附图对本发明实施例的实现进行详细阐述，所附附图仅供参考说明之用，并非用来限定本发明实施例。
图1为本发明实施例中进行信息交互的各方硬件实体的示意图，图1中包括：服务器11……1n、终端设备21-24，终端设备21-24通过有线网络 或者无线网络与服务器进行信息交互，终端设备包括手机、台式机、PC机、一体机等类型，一个示例中，服务器11……1n还可以通过网络与第一类终端(如消息传播者所在的终端)进行交互，第一类终端(如消息传播者所在的终端)将想要传播的消息提交后，被存储在服务器集群中。其中，相对于第一类终端(如消息传播者所在的终端)而言，终端设备21-24可以称为第二类终端(如普通用户所在的终端，或称为消息展示或曝光的对象)，可以为通过应用看消息的用户。
上述图1的例子只是实现本发明实施例的一个系统架构实例，本发明实施例并不限于上述图1所述的系统结构，基于该系统架构，提出本发明各个实施例。
图2为本发明实施例一的消息传播方法的流程示意图，如图2所示，所述消息传播方法包括以下步骤：
步骤201：根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度。
这里，网络是指社交网络，社交网络包括多个节点，每个节点代表一个用户，节点与节点之间通过路径相互关联。例如A节点与B节点通过路径直接关联，则代表A节点与B节点具有好友关系。
社交网络中好友关系具备小世界网络(即社团)的特性，在社交网络中，大部分节点之间并不存在直接连接的传播路径，如图3所示，网络中存在社团，如社团A和社团B，社团是聚集程度较高的节点集合。社团A和社团B之间仅有一个节点连接对，这一连接对形成消息传播的关键路径。消息传播在节点之间转发完成，关键路径在消息跨社团的传播中起重要作用，当对关键路径中的两个节点的传播力度进行控制则可以控制消息传播的多样性和速度。此外，社团中影响力度较高的节点拥有较高的传播能力，当对这种节点的传播能力进行控制，则可以控制消息的传播速度。
本发明实施例中，第一节点的影响力度由第一节点在社交网络中的位置决定，第一节点的影响力度决定了消息的传播力度。
本发明实施例中，获取第一信息时，首先需要确定第一节点在网络中的结构位置，本发明实施例采用以下方法之一来确定第一节点在网络中的结构位置：
1)基于节点邻居数量的排序方法；
2)基于路径的排序方法；
3)基于特征向量的排序方法；
4)基于节点移除和收缩的排序方法。
其中，基于节点邻居数量的排序方法包括如下算法：度中心性、半局部中心性、ClusterRank算法、k-壳分解。
基于路径的排序方法包括如下算法：离心中心性、接近中心性、Katz中心性、信息指标、介数中心性、流介数中心性、连通介数中心性、随机游走介数中心性、路由介数、子图中心性。
基于特征向量的排序方法包括如下算法：特征向量中心性、A1pha中心性、累计提名、PageRank算法、LeaderRank算法、自动信息汇集算法等。
基于节点移除和收缩的排序方法包括如下算法：节点删除的最短距离法、节点删除的生成树法、节点收缩法、残余接近中心性。
以介数中心性和k-壳分解为例：对于介数中心性，是通过判断关键路径来确定节点的结构位置。对于k-壳分解，是通过判断节点在社团中的重要度来确定节点的结构位置。
对网络中的各个节点按照上述方法之一进行排序后，即可确定出各个节点的重要程度，也即影响力度。对于排序靠前的节点，影响力度越大；对于排序靠后的节点，影响力度越小。
步骤202：获取所述第一节点的第二信息和第三信息，所述第二信息至 少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容。
本发明实施例中，网络中的各个节点一般通过标识来唯一确定，这个标识可以是用户账号。一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第二信息，包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息。这里，用户也即节点。
其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等。
对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣，好友链，朋友圈，空间好友，高中同学，大学同学，人脉圈等等。
对于用户金融信息而言，比如，用户信用卡违约记录、消费记录等等。
本发明实施例中，消息内容为第一节点想要传播的目标对象，消息内容可以是文字消息、图片消息、视频消息、以及上述消息的任意组合。
步骤203：根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息。
本发明实施例中，第四消息具体为信用度评分，信用度评分基于用户过去一段时间的金融状况及其他如社交网络行为数据、用户自然属性作为依据，度量用户未来一段时间内按时还款的可能性，或者未来一段时间内的信贷违约倾向。信用度评分与用户自身言行上的可信力存在关系，信用度评分较高的用户在朋友圈，也即社团中会得到好友更高的认同。
本发明实施例中，第五信息具体为消息传播系数，消息传播系数与消息内容本身有关，可以预先设置消息内容对应的消息传播系数，消息传播系数为消息传播的控制变量。
步骤204：根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度。
本发明实施例中，第一信息表征了用户的影响力度，第四信息表征了用户的信用度，第五信息表征了消息内容的传播力度，结合这三个参数，确定出第一节点传播所述消息内容的传播力度。
例如：对于一个用户，该用户在网络传播中对应一个影响力度α，该影响力度由用户在网络中所处的位置所决定；该用户还对应一个信用度评分β。该用户传播的消息对应一个传播能力χ，则可以定义用户传播该消息的传播力度为：P＝F(α,β,χ)。
可见，传播力度P与影响力度α、信用度评分β以及消息对应的传播能力χ有关，当影响力度α越大时，传播力度P越大；当影响力度α越小时，传播力度P越小。同样，当信用度评分β越大时，传播力度P越大；当信用度评分β越小时，传播力度P越小；当消息对应的传播能力χ越大时，传播力度P越大；当消息对应的传播能力χ越小时，传播力度P越小。
步骤205：根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
本发明实施例中，对消息内容传播时，考虑到第一节点传播所述消息内容的传播力度。这里，根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示，可以体现在：
1)当P增大时，可以扩大消息内容的传播范围，增加消息内容的传播速度，让更多用户更快的看到传播的消息内容；另一方面，当P增大时，可以将消息内容的展示位顺序提到最前端，并且以醒目的方式进行展示，给用户更强烈的曝光程度。
在一实施方式中，当P大于一定阈值时，则可并列显示多个用户的同一消息内容，以实现刷屏效果。
2)当P减小时，可以缩小消息内容的传播范围，降低消息内容的传播速度，让较少用户延迟看到传播的消息内容；另一方面，当P减小时，可以将消息内容的展示位顺序提到最后端，并且以不明显的方式进行展示，给用户更较弱的曝光程度。
在一实施方式中，当P小于一定阈值时，则可合并显示多个用户的同一个消息内容，减少消息内容的展示位。
本发明实施例的技术方案，使用用户在社交网络中所处的位置确定用户的影响力、用户的信用评分确定传播者的可信力、以及消息本身的传播系数，最终确定该用户在消息传播的控制方式，使得消息传播更精准。采取的控制手段结合了好友关系，接受者接收到的消息会很自然地被好友刷屏或消息过滤，从而实现消息传播速度的加速或减缓。
图4为本发明实施例二的消息传播方法的流程示意图，如图4所示，所述消息传播方法包括以下步骤：
步骤401：根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度。
这里，网络是指社交网络，社交网络包括多个节点，每个节点代表一个用户，节点与节点之间通过路径相互关联。例如A节点与B节点通过路径直接关联，则代表A节点与B节点具有好友关系。
社交网络中好友关系具备小世界网络(即社团)的特性，在社交网络中，大部分节点之间并不存在直接连接的传播路径，如图3所示，网络中存在社团，如社团A和社团B，社团是聚集程度较高的节点集合。社团A和社团B之间仅有一个节点连接对，这一连接对形成消息传播的关键路径。消息传播在节点之间转发完成，关键路径在消息跨社团的传播中起重要作用，当对关键路径中的两个节点的传播力度进行控制则可以控制消息传播的多样性和速度。此外，社团中影响力度较高的节点拥有较高的传播能力， 当对这种节点的传播能力进行控制，则可以控制消息的传播速度。
本发明实施例中，第一节点的影响力度由第一节点在社交网络中的位置决定，第一节点的影响力度决定了消息的传播力度。
本发明实施例中，获取第一信息时，首先需要确定第一节点在网络中的结构位置，本发明实施例采用以下方法之一来确定第一节点在网络中的结构位置：
1)基于节点邻居数量的排序方法；
2)基于路径的排序方法；
3)基于特征向量的排序方法；
4)基于节点移除和收缩的排序方法。
对网络中的各个节点按照上述方法之一进行排序后，即可确定出各个节点的重要程度，也即影响力度。对于排序靠前的节点，影响力度越大；对于排序靠后的节点，影响力度越小。
步骤402：获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容。
本发明实施例中，网络中的各个节点一般通过标识来唯一确定，这个标识可以是用户账号。一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第二信息，包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息。这里，用户也即节点。
其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等。
对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣，好友链，朋友圈，空间好友，高中同学，大学同学，人脉圈等等。
对于用户金融信息而言，比如，用户信用卡违约记录、消费记录等等。
本发明实施例中，消息内容为第一节点想要传播的目标对象，消息内容可以是文字消息、图片消息、视频消息、以及上述消息的任意组合。
步骤403：根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息。
本发明实施例中，第四消息具体为信用度评分，信用度评分基于用户过去一段时间的金融状况及其他如社交网络行为数据、用户自然属性作为依据，度量用户未来一段时间内按时还款的可能性，或者未来一段时间内的信贷违约倾向。信用度评分与用户自身言行上的可信力存在关系，信用度评分较高的用户在朋友圈，也即社团中会得到好友更高的认同。
本发明实施例中，第五信息具体为消息传播系数，消息传播系数与消息内容本身有关，可以预先设置消息内容对应的消息传播系数，消息传播系数为消息传播的控制变量。
步骤404：根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度。
本发明实施例中，第一信息表征了用户的影响力度，第四信息表征了用户的信用度，第五信息表征了消息内容的传播力度，结合这三个参数，确定出第一节点传播所述消息内容的传播力度。
例如：对于一个用户，该用户在网络传播中对应一个影响力度α，该影响力度由用户在网络中所处的位置所决定；该用户还对应一个信用度评分β。该用户传播的消息对应一个传播能力χ，则可以定义用户传播该消息的传播力度为：P＝F(α,β,χ)。
可见，传播力度P与影响力度α、信用度评分β以及消息对应的传播能力χ有关，当影响力度α越大时，传播力度P越大；当影响力度α越小时， 传播力度P越小。同样，当信用度评分β越大时，传播力度P越大；当信用度评分β越小时，传播力度P越小；当消息对应的传播能力χ越大时，传播力度P越大；当消息对应的传播能力χ越小时，传播力度P越小。
步骤405：根据所述第六消息，确定所述消息内容的消息展示样式参数，所述消息展示样式参数至少包括：消息展示位排序、消息展示效果；发送携有所述消息展示样式参数的所述消息内容，以提供给所述网络中的一个以上第二节点按照所述消息展示样式参数展示所述消息内容。
本发明实施例中，对消息内容传播时，考虑到第一节点传播所述消息内容的传播力度。这里，根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示，可以体现在：
当P增大时，可以扩大消息内容的传播范围，增加消息内容的传播速度，让更多用户更快的看到传播的消息内容；另一方面，当P增大时，可以将消息内容的展示位顺序提到最前端，并且以醒目的方式进行展示，给用户更强烈的曝光程度。
在一实施方式中，当P大于一定阈值时，则可并列显示多个用户的同一消息内容，以实现刷屏效果。
参照图5，消息传播者在客户端将想要传播的消息发送至服务器，服务器接收到消息后，确定出消息传播者传播该消息的传播力度，再决定如何向消息接受者展示消息。采取如调整消息接收端的消息展示位排序、突出显示消息等手段，从而扩大该消息在社交环境中的传播影响，达到更大的营销效果。当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述消息展示位排序调前和/或将所述消息展示效果减弱；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述消息展示位排序调后和/或将所述消息展示效果增强。
本发明实施例的技术方案，使用用户在社交网络中所处的位置确定用 户的影响力、用户的信用评分确定传播者的可信力、以及消息本身的传播系数，最终确定该用户在消息传播的控制方式，使得消息传播更精准。采取的控制手段结合了好友关系，接受者接收到的消息会很自然地被好友刷屏或消息过滤，从而实现消息传播速度的加速或减缓。
图6为本发明实施例三的消息传播方法的流程示意图，如图6所示，所述消息传播方法包括以下步骤：
步骤601：根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度。
这里，网络是指社交网络，社交网络包括多个节点，每个节点代表一个用户，节点与节点之间通过路径相互关联。例如A节点与B节点通过路径直接关联，则代表A节点与B节点具有好友关系。
社交网络中好友关系具备小世界网络(即社团)的特性，在社交网络中，大部分节点之间并不存在直接连接的传播路径，如图3所示，网络中存在社团，如社团A和社团B，社团是聚集程度较高的节点集合。社团A和社团B之间仅有一个节点连接对，这一连接对形成消息传播的关键路径。消息传播在节点之间转发完成，关键路径在消息跨社团的传播中起重要作用，当对关键路径中的两个节点的传播力度进行控制则可以控制消息传播的多样性和速度。此外，社团中影响力度较高的节点拥有较高的传播能力，当对这种节点的传播能力进行控制，则可以控制消息的传播速度。
本发明实施例中，第一节点的影响力度由第一节点在社交网络中的位置决定，第一节点的影响力度决定了消息的传播力度。
本发明实施例中，获取第一信息时，首先需要确定第一节点在网络中的结构位置，本发明实施例采用以下方法之一来确定第一节点在网络中的结构位置：
1)基于节点邻居数量的排序方法；
2)基于路径的排序方法；
3)基于特征向量的排序方法；
4)基于节点移除和收缩的排序方法。
对网络中的各个节点按照上述方法之一进行排序后，即可确定出各个节点的重要程度，也即影响力度。对于排序靠前的节点，影响力度越大；对于排序靠后的节点，影响力度越小。
步骤602：获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容。
本发明实施例中，网络中的各个节点一般通过标识来唯一确定，这个标识可以是用户账号。一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第二信息，包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息。这里，用户也即节点。
其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等。
对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣，好友链，朋友圈，空间好友，高中同学，大学同学，人脉圈等等。
对于用户金融信息而言，比如，用户信用卡违约记录、消费记录等等。
本发明实施例中，消息内容为第一节点想要传播的目标对象，消息内容可以是文字消息、图片消息、视频消息、以及上述消息的任意组合。
步骤603：根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息。
本发明实施例中，第四消息具体为信用度评分，信用度评分基于用户 过去一段时间的金融状况及其他如社交网络行为数据、用户自然属性作为依据，度量用户未来一段时间内按时还款的可能性，或者未来一段时间内的信贷违约倾向。信用度评分与用户自身言行上的可信力存在关系，信用度评分较高的用户在朋友圈，也即社团中会得到好友更高的认同。
本发明实施例中，第五信息具体为消息传播系数，消息传播系数与消息内容本身有关，可以预先设置消息内容对应的消息传播系数，消息传播系数为消息传播的控制变量。
步骤604：根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度。
本发明实施例中，第一信息表征了用户的影响力度，第四信息表征了用户的信用度，第五信息表征了消息内容的传播力度，结合这三个参数，确定出第一节点传播所述消息内容的传播力度。
例如：对于一个用户，该用户在网络传播中对应一个影响力度α，该影响力度由用户在网络中所处的位置所决定；该用户还对应一个信用度评分β。该用户传播的消息对应一个传播能力χ，则可以定义用户传播该消息的传播力度为：P＝F(α,β,χ)。
可见，传播力度P与影响力度α、信用度评分β以及消息对应的传播能力χ有关，当影响力度α越大时，传播力度P越大；当影响力度α越小时，传播力度P越小。同样，当信用度评分β越大时，传播力度P越大；当信用度评分β越小时，传播力度P越小；当消息对应的传播能力χ越大时，传播力度P越大；当消息对应的传播能力χ越小时，传播力度P越小。
步骤605：根据所述第六消息，确定所述消息内容的传播区域以及传播速度；按照所述传播速度将所述消息内容发送至所述传播区域内的各个第二节点，以通过所述各个第二节点展示所述消息内容。
本发明实施例中，对消息内容传播时，考虑到第一节点传播所述消息 内容的传播力度。这里，根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示，可以体现在：
当P增大时，可以扩大消息内容的传播范围，增加消息内容的传播速度，让更多用户更快的看到传播的消息内容；另一方面，当P增大时，可以将消息内容的展示位顺序提到最前端，并且以醒目的方式进行展示，给用户更强烈的曝光程度。
在一实施方式中，当P大于一定阈值时，则可并列显示多个用户的同一消息内容，以实现刷屏效果。
参照图7，消息传播者在客户端将想要传播的消息发送至服务器，服务器接收到消息后，确定出消息传播者传播该消息的传播力度，再决定向哪些接受者展示消息以及传播速度如何。当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述传播区域的范围缩小和/或将所述传播速度减小；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述传播区域的范围放大和/或将所述传播速度提高。
本发明实施例的技术方案，使用用户在社交网络中所处的位置确定用户的影响力、用户的信用评分确定传播者的可信力、以及消息本身的传播系数，最终确定该用户在消息传播的控制方式，使得消息传播更精准。采取的控制手段结合了好友关系，接受者接收到的消息会很自然地被好友刷屏或消息过滤，从而实现消息传播速度的加速或减缓。
图8为本发明实施例四的服务器的结构组成示意图，如图8所示，所述服务器包括：
第一获取单元81，配置为根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
第二获取单元82，配置为获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行 为信息；所述第三信息至少包括：消息内容；
第一生成单元83，配置为根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
第二生成单元84，配置为根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；
传播单元85，配置为根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
本领域技术人员应当理解，图8所示的服务器中的各单元的实现功能可参照前述消息传播方法的相关描述而理解。图8所示的服务器中的各单元的功能可通过运行于处理器上的程序而实现，也可通过具体的逻辑电路而实现。
图9为本发明实施例五的服务器的结构组成示意图，如图9所示，所述服务器包括：
第一获取单元91，配置为根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
第二获取单元92，配置为获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容；
第一生成单元93，配置为根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
第二生成单元94，配置为根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息 内容的传播力度；
传播单元95，配置为根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
在一实施方式中，所述传播单元95包括：
第一确定子单元951，配置为根据所述第六消息，确定所述消息内容的消息展示样式参数，所述消息展示样式参数至少包括：消息展示位排序、消息展示效果；
第一发送子单元952，配置为发送携有所述消息展示样式参数的所述消息内容，以提供给所述网络中的一个以上第二节点按照所述消息展示样式参数展示所述消息内容。
所述传播单元95还包括：
第一控制子单元953，配置为当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述消息展示位排序调前和/或将所述消息展示效果减弱；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述消息展示位排序调后和/或将所述消息展示效果增强。
在另一实施方式中，所述传播单元95包括：
第二确定子单元954，配置为根据所述第六消息，确定所述消息内容的传播区域以及传播速度；
第二发送子单元955，配置为按照所述传播速度将所述消息内容发送至所述传播区域内的各个第二节点，以通过所述各个第二节点展示所述消息内容。
所述传播单元还95包括：
第二控制子单元956，配置为当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述传播区域的范围缩小和/或将所述传 播速度减小；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述传播区域的范围放大和/或将所述传播速度提高。
本领域技术人员应当理解，图9所示的服务器中的各单元的实现功能可参照前述消息传播方法的相关描述而理解。图9所示的服务器中的各单元的功能可通过运行于处理器上的程序而实现，也可通过具体的逻辑电路而实现。
在实际应用中，所述服务器中的各个单元所实现的功能，均可由位于服务器中的中央处理器(Central Processing Unit，CPU)、或微处理器(Micro Processor Unit，MPU)、或数字信号处理器(Digital Signal Processor，DSP)、或现场可编程门阵列(Field Programmable Gate Array，FPGA)等实现。
本发明实施例所记载的技术方案之间，在不冲突的情况下，可以任意组合。
在本发明所提供的几个实施例中，应该理解到，所揭露的方法和智能设备，可以通过其它的方式实现。以上所描述的设备实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，如：多个单元或组件可以结合，或可以集成到另一个系统，或一些特征可以忽略，或不执行。另外，所显示或讨论的各组成部分相互之间的耦合、或直接耦合、或通信连接可以是通过一些接口，设备或单元的间接耦合或通信连接，可以是电性的、机械的或其它形式的。
上述作为分离部件说明的单元可以是、或也可以不是物理上分开的，作为单元显示的部件可以是、或也可以不是物理单元，即可以位于一个地方，也可以分布到多个网络单元上；可以根据实际的需要选择其中的部分或全部单元来实现本实施例方案的目的。
另外，在本发明各实施例中的各功能单元可以全部集成在一个第二处理单元中，也可以是各单元分别单独作为一个单元，也可以两个或两个以 上单元集成在一个单元中；上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
本发明实施例所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本领域内的技术人员应明白，本申请的实施例可提供为方法、系统、或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质上实施的计算机程序产品的形式，所述存储介质包括但不限于U盘、移动硬盘、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁盘存储器、CD-ROM、光学存储器等。
本申请是根据本申请实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机 实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
尽管已描述了本申请的优选实施例，但本领域内的技术人员一旦得知了基本创造性概念，则可对这些实施例做出另外的变更和修改。所以，所附权利要求意欲解释为包括优选实施例以及落入本申请范围的所有变更和修改。
相应的，本发明实施例还提供一种计算机存储介质，其中存储有计算机程序，该计算机程序用于执行本发明实施例的上述消息传播方法。
以上所述，仅为本发明的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。

Claims (11)

  1. 一种消息传播方法，所述方法包括：
    根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
    获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容；
    根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
    根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；
    根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
  2. 根据权利要求1所述的消息传播方法，其中，所述根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示，包括：
    根据所述第六消息，确定所述消息内容的消息展示样式参数，所述消息展示样式参数至少包括：消息展示位排序、消息展示效果；
    发送携有所述消息展示样式参数的所述消息内容，以提供给所述网络中的一个以上第二节点按照所述消息展示样式参数展示所述消息内容。
  3. 根据权利要求2所述的消息传播方法，其中，所述方法还包括：
    当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述消息展示位排序调前和/或将所述消息展示效果减弱；
    当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述消息展示位排序调后和/或将所述消息展示效果增强。
  4. 根据权利要求1所述的消息传播方法，其中，所述根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示，包括：
    根据所述第六消息，确定所述消息内容的传播区域以及传播速度；
    按照所述传播速度将所述消息内容发送至所述传播区域内的各个第二节点，以通过所述各个第二节点展示所述消息内容。
  5. 根据权利要求4所述的消息传播方法，其中，所述方法还包括：
    当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述传播区域的范围缩小和/或将所述传播速度减小；
    当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述传播区域的范围放大和/或将所述传播速度提高。
  6. 一种服务器，所述服务器包括：
    第一获取单元，配置为根据第一节点在网络中的结构位置，获取所述第一节点的第一信息，所述第一信息表征所述第一节点的影响力度；
    第二获取单元，配置为获取所述第一节点的第二信息和第三信息，所述第二信息至少包括：用户基本信息和/或和/或用户金融信息和/或用户行为信息；所述第三信息至少包括：消息内容；
    第一生成单元，配置为根据所述第二信息，生成表征所述第一节点的信用度的第四信息；以及根据所述第三信息，生成表征所述消息内容的传播能力的第五信息；
    第二生成单元，配置为根据所述第一信息、所述第四信息以及所述第五信息，生成第六信息，所述第六信息表征所述第一节点传播所述消息内容的传播力度；
    传播单元，配置为根据所述第六信息，发送所述消息内容，以提供给所述网络中的一个以上第二节点进行消息展示。
  7. 根据权利要求6所述的服务器，其中，所述传播单元包括：
    第一确定子单元，配置为根据所述第六消息，确定所述消息内容的消息展示样式参数，所述消息展示样式参数至少包括：消息展示位排序、消息展示效果；
    第一发送子单元，配置为发送携有所述消息展示样式参数的所述消息内容，以提供给所述网络中的一个以上第二节点按照所述消息展示样式参数展示所述消息内容。
  8. 根据权利要求7所述的服务器，其中，所述传播单元还包括：
    第一控制子单元，配置为当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述消息展示位排序调前和/或将所述消息展示效果减弱；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述消息展示位排序调后和/或将所述消息展示效果增强。
  9. 根据权利要求6所述的服务器，其中，所述传播单元包括：
    第二确定子单元，配置为根据所述第六消息，确定所述消息内容的传播区域以及传播速度；
    第二发送子单元，配置为按照所述传播速度将所述消息内容发送至所述传播区域内的各个第二节点，以通过所述各个第二节点展示所述消息内容。
  10. 根据权利要求9所述的服务器，其中，所述传播单元还包括：
    第二控制子单元，配置为当所述第六消息表征所述第一节点传播所述消息内容的传播力度减小时，将所述传播区域的范围缩小和/或将所述传播速度减小；当所述第六消息表征所述第一节点传播所述消息内容的传播力度增大时，将所述传播区域的范围放大和/或将所述传播速度提高。
  11. 一种计算机存储介质，所述计算机存储介质中存储有计算机可执行指令，该计算机可执行指令配置为执行权利要求1-5任一项所述的消息传 播方法。
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