WO2017200332A1 - 검색결과 자동 정렬장치 및 시스템과 그 방법 - Google Patents

검색결과 자동 정렬장치 및 시스템과 그 방법 Download PDF

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Publication number
WO2017200332A1
WO2017200332A1 PCT/KR2017/005201 KR2017005201W WO2017200332A1 WO 2017200332 A1 WO2017200332 A1 WO 2017200332A1 KR 2017005201 W KR2017005201 W KR 2017005201W WO 2017200332 A1 WO2017200332 A1 WO 2017200332A1
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WO
WIPO (PCT)
Prior art keywords
search result
information
user
index
cost
Prior art date
Application number
PCT/KR2017/005201
Other languages
English (en)
French (fr)
Inventor
남기원
Original Assignee
남기원
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 남기원 filed Critical 남기원
Publication of WO2017200332A1 publication Critical patent/WO2017200332A1/ko

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/248—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention is directed to a search result automatic sorting device and system and method thereof, which further facilitates browsing and purchasing of exposed search results when sorting the search results by more detailed search. Reordering through variable information can be done by the user or seller's settings, and the sorting that is exposed to the user's terminal to those who are classified as users who can use the personal information without exposing the personal information and are highly purchaseable. It is about an automatic sorting device, a system, and a method of searching results, in which only information is changed automatically.
  • the online market can be largely classified into the online advertising market and the online shopping market.
  • the online advertising market is usually indirectly related to the shopping market because it is an advertisement for a company or a product.
  • the online market is divided, it is classified as a pure online advertising market and a shopping market.
  • Advertisement or shopping activation is a method of providing reserves to customers representatively, i.e. when a customer reads an advertisement or purchases a product, the reserve is appropriately provided to the customer. It's a way to drive more advertising and buy more products.
  • the method of providing a reserve is to pay the advertisement by dividing the marketing fee set for a number of customers.
  • Ad costs are settled separately according to the posting order.
  • advertisement information In order to expose the advertisement information to the priority,
  • the system was configured to pay the advertiser more than the ranking advertisers.
  • Google's ad sorting method has the advantage that advertisers paying a higher CPC (Advertising Cost Per Click) can be exposed to priorities and increase the likelihood that users will be able to view the gold, but will lead to explosive purchases.
  • CPC Advertising Cost Per Click
  • the present invention has been made in consideration of the above-described prior art technology, and it is possible to further facilitate the browsing and purchasing of the exposed search results when sorting the search results by the search, and reordering through multiple reordering variable information. This can be done by the user's or seller's settings, and it is possible to use personal information without exposing personal information, and only those sorted information exposed to the user's terminal will be automatically classified to users classified as highly purchaseable users. Its purpose is to provide a search result auto-sorting device and system and its method to facilitate purchases by making changes, and to distribute traffic to the application of the user terminal.
  • a search word input unit (34) for inputting a search word to be transmitted to the search result providing server (10); and the search word from the search result providing server (10).
  • a search result receiver 36 for receiving advertisement data and cumulative promotional cost information classified as extracted; and an additional promotion configured to provide additional promotions to the advertisement data matched to the search word from the search result providing server 10;
  • An additional promotion information receiver 40 for receiving the cost information and selection information of the relation index to which the additional promotion is applied;
  • a rearrangement promotion information management unit (38) that manages information about the relational index to which the additional promotion applies; additional promotional costs if the user is a specific advertisement data and an additional promotion target and the user is an additional promotion target for the specific advertising data;
  • a reordering operation unit (42) that adds the cumulative promotion cost to the cumulative promotion cost; and the reordering order of the advertisement data, which is the search result, in the order of the total cumulative promotion cost, in which the cumulative promotion cost is added to the additional promotion cost, in descending order.
  • the processor 44 receives the advertisement data classified as the search word entered by the user and the cumulative promotion cost, and determines whether the user is eligible for the additional promotion cost preset by each advertiser, and reorders the exposure sequence number of the advertisement data.
  • a search result automatic sorting device characterized by including a control section (46).
  • the personal information manager 32 further stores and manages personal information so that the user can compare whether the user is an additional promotion target for each advertisement data provided from the search result providing server 10.
  • a search result automatic sorting device is provided.
  • the cumulative promotion cost is based on the advertisement viewing cost (CPC, advertising cost per click) determined by bidding for each advertisement data; and the additional promotion cost paid by the advertiser when a product of each advertisement data is sold.
  • CPC advertisement viewing cost
  • a search result automatic sorting device is provided which is characterized by a cumulative cost taken from a constant ratio.
  • the cumulative promotion fee is applicable when viewing specific advertisement data.
  • a search result auto-sorting device which is composed of a reading promotion cost accumulated only for advertisement data and a combined promotion cost accumulated in all advertisement data in a product category belonging to the corresponding advertisement data.
  • the search result is based on the relationship index information selected by the advertiser.
  • a search result automatic sorting device is provided, further comprising an additional promotion information receiver 40 which manages whether the reordering unit 42 can determine whether or not it is applicable.
  • the relationship index calculated by the reordering unit 42 is specified.
  • a search result automatic alignment device which further includes a position calculation unit 45 for interlocking with the GPS modules to calculate the distance between the specific position coordinate and the user position.
  • the personal information management unit 32 includes age, place of residence, sex, contact number on telephone number, call or text transmission and reception number, SNS information and visit number for each telephone number, academic information, delay information, and blood information.
  • a search result automatic sorting device is provided, which includes information about purchased product information and is stored.
  • the relationship index is an index between the advertiser and the user, the closeness index between the advertiser and the user, the intimacy index between the advertiser and the user, or the user's purchase index information about the advertiser's product.
  • a search result automatic sorting device is provided.
  • the intimacy index is an index of whether the advertiser and the user store mutual contact information, whether the phone number is stored, the number of calls or text transmissions or receptions, the number of SNS visits, or the academic or delay, or kinship, or residence match.
  • a search result auto-sorting apparatus is provided, characterized in that an acquaintance in the directory is configured to have a higher intimacy index than an acquaintance stored in the telephone directory and a third party stored in the user telephone directory.
  • the present invention provides an advertisement terminal for transmitting advertisement data, cost-per-click (CPC) information, additional promotional cost information, and selection information of the relevant index to which the additional promotion is applied to the search result providing server 10 (4).
  • the search result providing server 10 inputs and transmits a specific search word, outputs the search result along with the ranking information, and displays the promotional cost information accumulated for each search result, and receives additional promotion costs.
  • Additional promotion costs are determined by determining whether the user is eligible for additional promotion costs by being provided with additional promotional cost information for the purchase of advertising data corresponding to the search result and selection information of the relational index to which the additional promotion is applied.
  • CPC Analogising Cost Per Click
  • a search result automatic sorting system includes a search result providing server 10 that resets and updates the advertisement data order.
  • a search result automatic sorting system wherein the advertisement data received from the providing server 10 is arranged to be displayed in order in which the cumulative promotion costs with the additional promotion costs are applied.
  • the cumulative promotional cost information may be recognized by the user.
  • a search result automatic sorting system is provided, characterized by being configured to be exposed together with the advertising data.
  • the cumulative promotional cost is cumulative for viewing promotion costs that are limited to the advertising data at the time of viewing the advertising data; and for all advertising data classified into the category to which the corresponding advertising data is viewed.
  • a search result auto-sorting system is provided which is characterized by the sum of the associated promotional costs.
  • a search result automatic sorting system is provided, characterized in that the advertisement data, which is displayed only in the terminal 2 and is arranged in order of cumulative promotion costs without additional promotion costs, is output to the third-party user terminal 2.
  • the relationship index is an index between an advertiser and a user, a closeness index between an advertiser and a user, an intimacy index between an advertiser and a user, or a user's purchase index for an advertiser's product.
  • a search result automatic sorting system is provided.
  • a search result automatic sorting system is provided wherein the relationship index is an index set by the advertiser in the search result providing server 10 .
  • the relation index is set by the search result providing server 10.
  • a search result automatic sorting system is provided, characterized in that it is configured to transmit all the relation index types to the terminal 2 side, and the user is configured to select which relation index.
  • the additional promotion cost is a cost paid at the time of purchase of the product
  • the search result automatic sorting system is characterized in that the search result providing server 10 monitors the purchase whether the final cumulative promotion cost is paid at the time of purchase of the product. This is provided.
  • the search result providing server 10 is designed so that the final cumulative promotion cost is reflected in the payment amount at the time of inputting the 'payment button' in the online payment window of the e-commerce transaction. Is provided.
  • the search result providing server 10 has completed the payment through the actual payment means (card bank account payment or point payment) in the online payment window of the e-commerce transaction.
  • a search result auto-sorting system is provided that is designed to reset the final cumulative promotional cost at the time it takes place.
  • the search result providing server 10 is provided with an automatic search result sorting system characterized in that the final cumulative promotion cost is designed to be reset at the point of purchase of a mobile coupon that is a licensed product when the product retailer is in an offline merchant. do.
  • the user terminal 2 has a relation selected by the advertiser therein.
  • a search result automatic sorting system which further includes personal information management means for determining whether additional promotions are eligible for payment.
  • the viewing promotion fee and the associated promotion cost are determined by the advertiser.
  • a search results auto-sorting system is provided that features a financing portion of the pay-per-click (CPC) payments.
  • the close proximity index is an index indicating how far the user's position is relative to a merchant
  • the search result automatic sorting system is provided, characterized in that the index is lowered from near to far. .
  • the intimacy index is an automatic search result sorting system characterized by storing the mutual contact information between the advertiser and the user, or whether the number of calls or texts are sent or received, or the number of SNS visits, or whether it is a school or a delay or a blood relationship or a residence match. Is provided.
  • the purchase index is a purchase history for a category to which the advertiser's sales product belongs, a purchase cycle for a past purchase product has arrived, or whether the advertiser's sales product is included in the user's field of interest.
  • an automatic search result sorting system is provided that features an index of specific gender or age.
  • the search result providing server 10 has a promotion cost receiving unit 52 receiving therein advertisement data and additional promotion cost information therein; and a part of the reading cost of the advertisement data is provided as a cumulative promotion.
  • a promotion search result sorter 54 for sorting the cumulative promotion costs from the largest to the smallest;
  • a search result transmission unit 56 which transmits the ordered advertisement data to the user terminal 2 up to a certain order; the relationship index selected by each advertiser, and additional promotion cost information based on the relationship index to the user terminal 2;
  • a promotion index management unit 58 for managing the relational index in order to receive the product purchase signal from the user terminal 2 so as to reset the cumulative promotion cost for the product.
  • the terminal (2) Provided to the terminal (2), and receives a product purchase signal from the user terminal (2) and controls to reset the cumulative promotion cost of the product
  • a search result automatic sorting system is provided, which is characterized by including a control section 66.
  • the search result providing server 10 is classified therein with keywords.
  • a search result automatic sorting system is provided, which is characterized by further comprising a search engine storing advertisement data as search result data.
  • the search result providing server 10 is provided therein to the user terminal 2.
  • On-line search result automatic sorting application (6) the user is judged to be eligible for additional promotion costs, reordering the search results, re-arranged advertising data information, and re-arrangement information to receive information about the relationship index corresponding to the rearrangement
  • a search result automatic sorting system is provided, characterized in that the receiving section 60 is further included.
  • the search result providing server 10 will settle only the cumulative promotional expenses depending on whether or not the additional promotional expenses are to be paid when the product purchase signal is applied from the user terminal 2 therein. Promote cost to determine whether to further sum up costs and settle those costs with advertisers
  • a search result automatic sorting system is provided, which further includes a processing section 64. '
  • the present invention a) automatically sorts the search results mounted on the user terminal (2).
  • the application (6) receiving a specific search term; b) transmitting the search word to the search result providing server 10 by the search result automatic sorting application 6; c) extracting search result information classified by the search term by the search result providing server 10, and extracting cumulative promotion cost information and relation index setting information for each search result; d) transmitting, by the search result providing server 10, the corresponding information to the search result automatic sorting application 6; e) Automatic sorting of the search results
  • the search result automatic sorting application (6) includes the process of rearranging and outputting the search result information in the order of the final cumulative promotion cost reflecting the additional promotion cost.
  • a method for automatically sorting the search results is provided.
  • the search result providing server 10 is an advertiser.
  • a search result automatic sorting method is provided, which further includes a process of performing the search.
  • the search results are automatically sorted.
  • a search result automatic sorting method characterized in that user information consisting of kinship information and purchased product information can be stored and compared with a related index to determine whether the information is relevant.
  • the search result providing server 10 is provided to the advertiser.
  • Automatically sorting the search results from the terminal (4) further comprising registering a relational index, which is a conditional index to provide the user with additional promotional costs, for the search result information associated with the advertiser.
  • a relational index which is a conditional index to provide the user with additional promotional costs, for the search result information associated with the advertiser.
  • the search result automatic sorting application 6 further includes a terminal identification information or an application identification information to be transmitted.
  • the relation index is a closeness index between the advertiser and the merchant, an intimacy index between the advertiser and the user, or a user's purchase index of the advertiser's product.
  • a method of automatically sorting search results is provided by comparing personal information set therein and relationship index information for each search result to determine whether the user is a user belonging to the advertiser's desired relationship index.
  • the search result automatic sorting application (6) calculates a distance between the position of the affiliate store and the user's position.
  • a method for automatically sorting the search results is provided, further comprising the step of determining whether the user position falls within the set range.
  • the search result automatic sorting application (6) stores the mutual contact between the advertiser and the user or the number of calls or text transmissions.
  • a method of automatically sorting the search results is provided, which further includes a process of determining whether or not there is a corresponding number of SNS visits or school or delay or kinship or residence.
  • the relation index set in any advertisement data is the number of available purchasers, the personal information stored in the search result automatic sorting application 6 and the information received from the merchant ( Advertiser's sale
  • a method for automatically sorting the search results is provided, which further includes the process of determining the result.
  • the search result providing server 10 may set a preset reading promotion cost only for the corresponding advertisement data.
  • a search result auto-sorting method is provided, which further includes accumulating and accumulating the associated promotion costs for the advertisement data of the entire product category to which the corresponding advertisement data belongs.
  • the additional promotion cost is provided only when the actual purchase signal for the corresponding advertisement data is generated.
  • search result providing server 10 receives a purchase signal from any user terminal 2
  • the final accumulated motion for the product of the corresponding advertisement data is accumulated.
  • a search result auto-sorting method is provided which further includes the process of resetting the cost (0).
  • the search result providing server 10 issues a mobile gift certificate and the payment for the gift certificate is made.
  • a method of automatically sorting the search results is provided, which is characterized by resetting the cumulative final cumulative promotional cost (0).
  • a search result automatic sorting application (6) mounted on the user terminal (2) has an additional promotional cost.
  • a search result automatic sorting method is provided, which further includes a step of transmitting information about whether payment is subject to payment and which relation index corresponds to the search result providing server 10.
  • an automatic sorting device and a system and a method thereof are classified into search terms entered by a user.
  • the server accumulates a portion of the advertising cost separately to expose the search results with the large accumulated amount to activate the purchase, and the automatic search application that is loaded on the user's terminal
  • the information can be compared to the advertiser's desired relational index information to determine if the user is an additional promotion target, allowing the advertiser to run the desired target advertisement, while allowing the user to be offered additional promotions without ever revealing any personal information.
  • the server has the advantage of significantly reducing traffic because it does not have to reorder the search results to apply personal information.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a search result automatic sorting system according to an embodiment of the present invention
  • FIG. 2 is a diagram illustrating a reordering state through an automatic search result sorting system according to an embodiment of the present invention
  • FIG. 3 is a diagram illustrating reordering variable information applied through a search result automatic sorting system according to an embodiment of the present invention.
  • FIG. 4 is a view showing a structure of forming a relational index applied to a search result automatic sorting system according to an embodiment of the present invention
  • FIG. 5 is a diagram showing an intimacy index applied to an automatic search result sorting system according to an embodiment of the present invention.
  • FIG. 6 is a block diagram showing the configuration of a search result auto align application mounted on a search result auto align device according to an embodiment of the present invention
  • FIG. 7 is a diagram illustrating a search result automatic sorting system according to an embodiment of the present invention.
  • Block diagram showing the configuration of the search result providing server
  • FIG. 8 is a diagram illustrating a search result rearrangement according to a user's position through an automatic search result sorting system according to an embodiment of the present invention.
  • FIG. 9 is a view showing a state in which user-specific buyer capabilities set in a search result automatic sorting system according to an embodiment of the present invention are converted into villages;
  • FIG. 10 is a diagram illustrating a step-by-step realignment state through an automatic search result sorting system according to an embodiment of the present invention.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a search result automatic sorting system according to an embodiment of the present invention
  • FIG. 2 is a diagram showing a reordering state through the search result automatic sorting system according to an embodiment of the present invention
  • 3 is a diagram illustrating reordering variable information applied through an automatic search result sorting system according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a relation index applied to an automatic search result sorting system according to an embodiment of the present invention.
  • 5 is a diagram showing a structure
  • FIG. 5 is a diagram showing an intimacy index applied to an automatic search result sorting system according to an embodiment of the present invention.
  • the search result automatic sorting system according to an embodiment of the present invention is
  • search results are sorted by the search framework, it is possible to further facilitate the browsing and purchase of the exposed search results, reordering through multiple reordering variable information can be done by the user or seller's settings, and do not expose personal information. It is possible to facilitate the purchase by allowing personal information to be used without having to use it, and for those who are classified as highly likely to purchase, only the sorting information exposed to the user's terminal is changed automatically.
  • a system that distributes traffic to applications A system that distributes traffic to applications.
  • an automatic sorting system of search results is provided.
  • a search engine that extracts and transmits a large number of data is accumulated on a server built-in and by an advertiser's alliance that provides advertising cost per click to that server.
  • Personal exposure lists can be altered by activating purchases by exposing the results to the top, allowing applications installed on the user terminal to determine whether personal information loaded only on the user terminal belongs to certain conditions, and reflecting the results again to rearrange the search results. It is a system that enables the purchase activation that reflects personal information.
  • the search result automatic sorting system according to an embodiment of the present invention is
  • the advertiser terminal 4 which transmits the advertisement data and CPC (cost per click information) information, the additional promotion cost information, and the selection information of the relation index to which the additional promotion is applied to the search result providing server 10 is included.
  • the additional promotion fee is paid only to the users who are rated, and the judgment of the automatic sorting application (6) mounted inside the user terminal (2) determines whether the user is eligible for the additional promotion cost, No personal information is provided to the advertiser, but the advertiser can perform the advertising required by the desired specific person.
  • search result automatic sorting system provides a search result.
  • the additional promotional cost information for the purchase of advertising data corresponding to the search result is determined by outputting the accumulated promotional cost information for each search result along with the ranking information (12).
  • New ranking information (14) is provided by determining whether the user is eligible for additional promotion costs by receiving selection information of the relevant index to which additional promotions are applied, and rearranging the search results to the final cumulative promotion cost with additional promotion costs.
  • a terminal 2 is included and configured.
  • the user terminal (2) further comprises a personal information management means therein that can determine whether the additional promotion payment target according to the relationship index selected by the advertiser, the personal information stored in the personal information management means It is personal information for determining whether the advertisement index corresponds to the advertisement index selected by the advertisement data, and the search result auto-sorting application (6) receives the relationship index information for each advertisement data from the remote server to determine whether the corresponding user is the user. To judge.
  • the advertisement data received from the providing server 10 is arranged to be displayed in the order in which the cumulative promotion costs to which the additional promotion costs are applied are arranged in ascending order.
  • the search result automatic sorting system is the advertiser Receives and registers advertising data, CPC (Advertising cost per click) information, additional promotion cost information, and selection information of the relevant index to which the additional promotion is applied from the terminal (4), and receives specific search term information from the user terminal (2).
  • the advertisement data which is the search result matched with the corresponding search word, is extracted and accumulated promotion cost information for each advertisement data, additional promotion cost information, and selection information of the relevant index to which the additional promotion is applied are searched by the automatic search result application (6).
  • a search result providing server 10 for resetting the cumulative promotion costs and updating the advertisement data sequence according to the user's purchase selection.
  • the advertisement data stored in the search result providing server 10 can be accumulated to provide a user with a promotion cost when purchasing a product of the advertisement data by accumulating a part of the advertisement costs that the advertiser should pay according to the user's reading.
  • the advertisement data which is the search result, is accumulated in each stack. Promotional cost information is linked to be exposed together.
  • the cumulative promotion cost information is exposed to each advertisement data so that a user can recognize it.
  • the cumulative promotion cost is applicable when the corresponding advertisement data is read.
  • the ranking information 14 is displayed only in the corresponding user terminal 2 by the search result automatic sorting application 6, and is arranged in the order of cumulative promotion costs in which no additional promotion cost is applied to the third-party user terminal 2. Advertising data is output.
  • the present invention can provide additional promotions that are effective only to specific users who require advertisers without divulging personal information, and the reordering of advertisement data is applied to each user with additional promotional costs.
  • the search result automatic sorting application (6) mounted on the user terminal (2) is performed, the traffic concentrated on the search result providing server (10) can be reduced, and personal information can be managed without leakage.
  • the relationship index (referred to as reordering variable information in Figure 3 because the relationship index is a factor of reordering: 16) is the index between the advertiser and the user, the closeness index between the advertiser merchant and the user, or between the advertiser and the user This may be an intimacy index or a user's purchase index for an advertiser's product.
  • this relationship index is an index set by the advertiser in the search result providing server 10. That is, various kinds or contents of the relationship index are registered in the search result providing server 10, and the advertiser desires it. You can select the relationship index.
  • the distance closeness index is an index indicating how far a user is from a merchant, and the index is lowered from near to far.
  • the closeness index can be used as a relational index to pay additional promotion costs to the user who ran the search result automatic sorting application (6) while the merchant owner is located near by a special event. Advertisers can choose the distance range.
  • an advertiser may pay an additional promotional fee to users within 20 meters.
  • Advertisers can make effective promotions through the present invention because users who are tens of kilometers away from the merchant do not need to send advertising data or make additional promotions.
  • the intimacy index is an index of whether the advertiser and the user store mutual contact information, whether the phone number is stored, the number of calls or text transmissions or receptions, the number of SNS visits, or the school or delay, or the kinship or residence match.
  • the intimacy index literally represents intimacy as an index, and includes a phone number relation index. For example, if an advertiser and a user mutual contact are stored in a terminal, the relationship may be very high.
  • a user and an advertiser (assuming an advertiser A) has a telephone number (e.g., Al, A2, A3, A4, A5) stored in the phone book 18 based on the advertiser A.
  • the relationship with is also very close, so the relationship index is high.
  • the telephone number stored in the telephone number of the user (eg, A4) among the telephone numbers (eg, Al, A2, A3, A4, A5) stored in the terminal of the advertiser (A) (eg , 81, 82, 83,
  • the relationship index is lower than the user of the telephone number (e.g., Al, A2, A3, A4, A5) stored on the terminal of advertiser (A).
  • the index may be calculated using the phone number stored in the advertiser's terminal (4) or the user's terminal (2), but the number of calls or texts may be received or the number of SNS visits or academic or delayed or related or resident. It can also be calculated by indexing the match.
  • the highest relationship index is determined by the advertiser and user's phone number.
  • the purchase index included in the relationship index indicates whether a purchase history exists for a category to which the advertiser's sales product belongs, a purchase cycle for the past purchase product has arrived, or the advertiser's sales product is a user's interest area. Included in It is an index of whether it is a product, a specific gender, or a certain age.
  • the relationship index is class 2.
  • the vehicle seat can be used for at least 3 years since its durability.
  • the search result automatic sorting application 6 be connected to a shopping mall or the like to manage the purchase history of the user.
  • the relationship index is the user of the search result providing server 10
  • the additional promotion cost is a cost paid when a user purchases a product
  • the search result providing server 10 monitors whether to purchase the product so that the final cumulative promotion cost is paid when the product is purchased.
  • search result providing server 10 is displayed on the silver line payment window of the electronic commerce.
  • the final cumulative promotion cost is designed to be reflected in the payment amount.
  • the search result providing server (10) is the actual in the online payment window of the e-commerce
  • the final cumulative promotion cost is designed to be reset at the point of completion of payment by means of payment (card bank pass or point payment).
  • the number of advertisement data is sorted and output from the order of the final accumulated reserve to the order of the smallest. If a product of any advertisement data is sold, the cumulative promotion cost associated with the advertisement data is sold. The ordering is changed by the reason that it is paid to me and reset.
  • search result providing server 10 is designed so that the final cumulative promotion cost is reset at the time of purchasing the mobile coupon which is the use right when the merchandise distributor is an offline affiliated store.
  • an e-commerce transaction can purchase and settle the goods in real time, but in the case of merchants such as restaurants, which must purchase goods or services directly off-line, cumulative promotion costs are paid in real time for the goods or services. It is difficult to buy the goods.
  • the search result providing server 10 processes the final cumulative promotion cost at the time of purchasing the mobile coupon when the seller of the product is an offline merchant so that the final cumulative promotion cost is reset between the e-commerce merchant and the due diligence. Offline merchants will be able to promote the same promotion.
  • the viewing promotion fee and the associated promotion cost are financed by a portion of the cost-per-click (CPC) payable by the advertiser.
  • CPC cost-per-click
  • the viewing promotion fee and the associated promotion cost are as follows.
  • FIG. 6 is a block diagram showing the configuration of a search result auto align application installed in the search result auto aligning apparatus according to an embodiment of the present invention.
  • the search result automatic sorting device is a device representing the user terminal 2, and the search result automatic sorting application 6 is mounted in the search result automatic sorting device.
  • the search result automatic sorting application 6 is connected to the search result providing server 10 in a plug-in manner and includes communication modules 30 for transmitting and receiving various data therein.
  • the search result automatic sorting application 6 includes a search word input unit 34 for inputting a search word to be transmitted to the search result providing server 10 therein; and a search word from the search result providing server 10 as a corresponding search word.
  • a search result receiver 36 for receiving classified and extracted advertising data and cumulative promotion cost information; an additional promotion cost configured to provide additional promotions to the advertisement data matched to the search term from the search result providing server 10;
  • An additional promotion information receiver 40 for receiving information and selection information of the relation index to which the additional promotion is applied is included.
  • search result automatic sorting application (6) is a rearrangement promotion information for managing information about the relationship index to which the additional promotion is applied therein.
  • a position calculation unit 45 for calculation is further included.
  • the search result automatic sorting application 6 receives the position coordinates of the affiliate store from the search result providing server 10 to determine whether the user is within a distance set by the affiliate store owner. If the user is within the distance, the search results are rearranged.
  • the search result automatic sorting application (6) is a rearrangement processing unit for rearranging the advertising data of the search results in descending order of the total cumulative promotion costs, the sum of the additional promotion costs in addition to the cumulative promotion costs therein (44)
  • a control unit for receiving advertisement data classified as a search word input by a user and cumulative promotion cost, and re-processing the exposure order number of the advertisement data by determining whether the user is eligible for additional promotion cost preset by each advertiser ( 46).
  • the search result automatic sorting application 6 stores and manages personal information so that the user can compare whether the user is an additional promotion target for each advertisement data provided from the search result providing server 10 therein.
  • the personal information management unit 32 is configured to further include, wherein the personal information management unit 32 is the age, place of residence, sex, contact number on the phone number, the number of calls or texts sent and received by each phone number, SNS information and the number of visits, Academic information, delay information, kinship information, information about the purchased product information is stored and stored, the search result providing server 10 does not store any personal information.
  • the search result automatic sorting application (6) can compare the personal information with the relational index information desired by the advertiser to determine whether the user is an additional promotion target. Advertisement can be performed, and the user will not leak any personal information. Furthermore, the search result providing server 10 does not have to bear unnecessary risks that may occur when personal information is leaked, and also does not need to reorder. Can be significantly reduced.
  • the cumulative promotion cost paid to the user by the payment of the advertiser in accordance with the present invention includes the advertisement viewing cost (CPC, advertising cost per click) determined by bidding for each advertisement data; and when the product of each advertisement data is sold. For the additional promotion costs paid by you, this is a cumulative cost plus a certain percentage.
  • CPC advertisement viewing cost
  • the cumulative promotion cost is the advertiser's search results when the user reads the advertisement.
  • the costs of determining and paying whether a user reads each advertisement data are accumulated in each advertisement data since the advertisement viewing cost.
  • the promotional promotional cost is accumulated in all the advertisement data having the category belonging to the advertisement data read by the user. For example, the advertisement data belonging to the household appliance category is classified into the A advertisement data and the B and C.
  • advertisement data In the case of advertisement data, if a user views only the advertisement data A, the advertisement promotion cost is accumulated in the advertisement data A, at the same time, the association promotion cost is added to the advertisement data A, and the association promotion cost is accumulated only in the advertisement data B and C. .
  • an advertiser can be set up to pay an additional promotional fee to a specific user, so that the details can be set up so that the additional promotional fee is paid only to the user corresponding to the specific index.
  • the search result automatic sorting application (6) receives the relationship index information selected by the advertiser therein from the search result providing server (10) and reorders whether the user corresponds to the relationship index selected by the advertiser.
  • An additional promotion information receiver 40 which is managed to be judged by the calculator 42 is further included.
  • the relationship index is an index between the advertiser and the user, the closeness index between the advertiser and the user, the intimacy index between the advertiser and the user, or the user's purchase index for the advertiser's product.
  • the intimacy index is an index of whether or not the mutual contact information between the advertiser and the user is stored or whether the number of calls or texts are sent or received, the number of SNS visits, or the academic or delayed or blood or residence match, and
  • the intimacy index is configured to be higher than an acquaintance stored in a third party's telephone directory stored in the user's telephone directory.
  • the included search result providing server 10 is configured therein with communication modules 50 for communicating with the user terminal 2 and the advertiser terminal 4.
  • the search result providing server 10 has a promotion cost receiving unit 52 that receives the advertiser's advertisement data and additional promotion cost information therein; and a portion of the viewing cost of the advertisement data is provided as a cumulative promotion.
  • Promotion search result sorting unit (54) sorted in order from the highest cumulative promotional cost to small order; and a search result transmitting unit (56) to send to the user terminal (2) from the order of the advertisement data increment ordered configuration do.
  • the search result providing server 10 further manages the relational index selected by each advertiser, and the relational index additional promotion information management unit managing to transmit additional promotional cost information on the relational index to the user terminal 2. 58; and the user
  • a purchase information management unit 62 for receiving the product purchase signal from the terminal 2 and notifying the promotion search result sorting unit 54 so as to reset the cumulative promotion cost for the product; and a search word from the user terminal 2; In the search results
  • the corresponding advertisement data, cumulative promotion cost information for each advertisement data, and additional promotion cost information for each advertisement data are provided to the user terminal (2), and a product purchase signal is received from the user terminal (2) to accumulate the corresponding product.
  • a control unit 66 which controls to reset the promotion cost.
  • search result providing server 10 is classified into keywords therein.
  • the search engine is further configured with a search engine that stores advertisement data.
  • the search result providing server 10 is mounted in the user terminal 2 therein.
  • the reordering information receiving unit (6) receives a user from the automatic sorting application (6) to receive additional promotion expense payments, and receives the information about the search results, the rearranged advertisement data information, and the related index corresponding to the rearrangement. 60) is further included.
  • the search result providing server 10 may further calculate the cumulative promotional cost depending on whether the additional promotional cost is subject to payment or not when the product purchase signal is authorized from the user terminal 2 therein. It further includes a promotional cost settlement processor 64 that determines whether to sum up and settle the cost with the advertiser.
  • FIG. 8 shows a user through an automatic sorting system of search results according to an embodiment of the present invention.
  • a diagram showing reordering of search results by location A diagram showing reordering of search results by location.
  • the search result automatic sorting system automatically sorts the search results according to the user's location.
  • the advertiser can set the relationship index so that the application (6) can perform.
  • the search result providing server 10 may be configured to identify the search term transmitted by the user.
  • the search results are sent to the user terminal (2), along with the relationship index information to receive additional promotions.
  • the cumulative promotion cost is ⁇ affiliated store, A affiliated store, and C affiliated store.
  • FIG. 9 is a view showing a state in which the purchaseability for each user set in an automatic search result sorting system according to an embodiment of the present invention is converted into a number of villages.
  • search results are automatically sorted according to an embodiment of the present invention.
  • the purchaseability of each user can be converted into the number of villagers, that is, the users who have a high purchase potential are allowed to carry out additional promotions, and there is an environment difference such as individual car or industry for such purchase possibility.
  • the advertiser may sequentially set up a large amount of purchasing information and perform additional promotions at different costs.
  • an advertiser of merchant A has a relationship index (72) for vehicle ownership, a relationship index (74) for a specific gender, and a relationship index (76) for a specific age, respectively. ), Assigning a higher index of relation to the specific gender and age for vehicle ownership, and assigning a higher index of relation index to a particular age.
  • Merchant A is prepared to pay the largest additional promotion cost to the user who owns the vehicle, and the search result auto-alignment application (6) determines that the user owns the vehicle. As the payment is made, the personal information also registers and manages whether the owner owns the vehicle.
  • FIG. 10 is a diagram illustrating a step-by-step reordering state through an automatic search result sorting system according to an embodiment of the present invention.
  • the search result providing server 10 transmits the search result from the advertiser terminal 4 to the search result.
  • the user in the search results automatic sorting application (6) age, residence, sex, contact number on the phone number, call or text transmission and reception number for each phone number, SNS information and the number of visits, academic information, delay information, User information consisting of kinship information and purchase product information is stored so that it can be determined later by comparing it with the relevant index.
  • the search result providing server 10 sets the relationship index, which is a conditional index for providing additional promotion costs to the user, from the advertiser terminal 4, about the search result information related to the advertiser. Register.
  • the advertiser registers the advertisement data in the search result providing server 10
  • the user can be set to perform an additional promotion, and the user's personal information is not stored at all in the search result providing server 10, but the additional promotion is possible only for the specific user desired by the advertiser.
  • the application 6 is driven to input a specific search word.
  • the search result automatic sorting application (6) transmits the search word to the search result providing server (10), wherein the search result automatic sorting application (6) provides the terminal identification information or the application identification information. Including to send.
  • the search result providing server 10 is classified as a corresponding search word.
  • the search result providing server 10 transmits the corresponding information to the search result automatic sorting application 6.
  • the search result information for example, the advertisement data is sorted and output in the order from the highest cumulative promotion cost to the smallest.
  • the advertising data will be sorted and output in the order of cumulative promotion costs of 32,000 won and 29,000 won.
  • the search result automatic sorting application mounted on the corresponding user terminal (2) (6 This information is received to determine whether it is relevant to the index information for each search result.
  • the search result automatic sorting application 6 is set inside.
  • the personal information is compared with the relationship index information for each search result to determine whether the user is a user belonging to the advertiser's desired relationship index.
  • the search result automatic sorting application (6) calculates the user's position and the user's position within the set range by accelerating the distance of the user's position. Determine whether or not.
  • the search result auto-sorting application (6) determines whether the advertiser and the user are in contact with each other by storing the contact number or by the number of calls or texts sent or received, the number of SNS visits, or the school or delay or kinship or residence.
  • Search results automatic sorting application (6) with personal information stored inside, Information received from a merchant (such as whether a purchase history exists for the category to which the advertiser's sales product belongs, whether a purchase cycle has arrived for past purchases, or whether the seller's product is in the user's area of interest or by specific or specific Compare age) to determine if this is the case.
  • Information received from a merchant such as whether a purchase history exists for the category to which the advertiser's sales product belongs, whether a purchase cycle has arrived for past purchases, or whether the seller's product is in the user's area of interest or by specific or specific Compare age
  • the search result automatic sorting application 6 rearranges the search result information in order of the final cumulative promotion cost reflecting the use of additional promotion servers.
  • the advertising data arranged in the 4th order is added with additional promotion cost 10,000 won, 125,000 won, 74,000 won, 56,000 won, 57,000 won, 32,000 won, 29,000 won, 125,000 won, 74 ; 000 won, 57,000 won, 56,000 won, 32,000 won, 29,000 won.
  • the additional promotion cost is paid only when an actual purchase signal for the corresponding advertisement data is generated.
  • the search result providing server 10 when the search result providing server 10 receives a purchase signal from any of the user terminals 2, it resets (0) the final cumulative promotion cost for the product of the corresponding advertisement data.
  • the advertising data ranging from the first to the tenth ranking are all products belonging to the same category, and the combined promotion cost is 20,000 won, the user purchases the product and receives the payment of 56,000 won.
  • the combined promotion fee of 20,000 won should be deducted from the representation of all advertising data.
  • the cumulative promotion costs from the 1st to the 6th positions are 105,000 won, 54,000 won, 37,000 won, 12,000 won, 9,000 won, and 8,000 won.
  • the search result providing server 10 accumulates a predetermined reading promotion cost only for the corresponding advertisement data, and the corresponding advertisement. Accumulate federated promotional costs for advertising data for all products in the category to which the data is accelerated
  • the search result providing server 10 issues a mobile gift certificate and makes a payment for the gift certificate. Reset (0) the cumulative final accumulated motion cost for the product in the data.
  • search result automatic alignment device and system according to the embodiment of the present invention and the method thereof are not limited to the above embodiments but various modifications can be made without departing from the technical spirit thereof.

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Abstract

본 발명은 검색결과 자동 정렬장치 및 시스템과 그 방법에 관한 것으로, 검색툴에 의해 검색 결과를 정렬할때 노출된 검색 결과에 대한 열람과 구매를 더 촉진시킬 수 있게 하고, 다수 재정렬 변수 정보를 통한 재정렬이 유저 또는 판매자의 설정에 의해 이루어 질 수 있게 되며, 개인정보를 노출시키지 않으면서도 개인정보를 활용할 수 있게 하고, 구매 가능성이 높은 유저라고 분류된 대상자에게는 해당 유저의 단말기에 노출되는 정렬 정보만 자동으로 변경되게 함으로써 구매를 촉진시킬 수 있게 하고, 유저 단말기의어플리케이션으로 트래픽을 분산하도록 한 검색결과 자동 정렬장치 및 시스템과 그 방법을 제공함에 그 목적이 있다.

Description

명세서
발명의명칭:검색결과자동정렬장치및시스템과그방법 기술분야
[1] 본발명은검색결과자동정렬장치및시스템과그방법에관한것으로，보다 상세하게검색를에의해검색결과를정렬할때노출된검색결과에대한열람과 구매를더촉진시킬수있게하고，다수재정렬변수정보를통한재정렬이유저 또는판매자의설정에의해이루어질수있게되며，개인정보를노출시키지 않으면서도개인정보를활용할수있게하고，구매가능성이높은유저라고 분류된대상자에게는해당유저의단말기에노출되는정렬정보만자동으로 변경되게한검색결과자동정렬장치및시스템과그방법에관한것이다.
배경기술
[2] 주지된바와같이，국내외온라인시장이급속하게성장하고있는실정인바， 온라인시장은크게온라인광고시장과온라인쇼핑시장으로대별될수있다. 온라인광고시장은종국에는회사나제품에대한광고이므로쇼핑시장과 간접적으로연관된시장이지만,온라인시장을구분할때에는순수한온라인 광고시장과쇼핑시장으로분류하게된다.
[3] 온라인광고시장에서의주요마케팅방향은 "얼마나많은고객에게해당
광고를노출시킬것인가", "얼마나효과적으로유효소비고객에게광고를 노출시킬것인가 "라는큰두가지방향으로마케팅이이루어지고있다.
[4] 온라인쇼핑시장은 "얼마나많은고객에게해당상품을판매할것인가 "라는 한가지방향으로마케팅이이루어지고있다.
[5] 따라서，이러한온라인광고시장과쇼핑시장은결국많은고객에게광고나
쇼핑정보를노출시켜상품판매에까지이르도록유도하는것을목적으로삼고 있는시장이므로다양한광고기법이나쇼핑활성화기법이선보이고있다.
[6] 광고기법이나쇼핑활성화기법은대표적으로고객에게적립금을제공하는 방법이다.즉，어느한고객이광고를열람하거나，상품을구매한경우그행위에 합당하게소정의적립금올해당고객에게제공하여더많은광고열람을 유도하고,더많은상품을구매할수있도록한방법이다.
[7] 이러한종래의기법과같이고객이광고를열람하거나，상품을구매한경우 적립금을제공하는방법은광고를열람하거나，상품을구매한다수의고객에게 책정된마케팅비용을분할하여지급하는방법이다.
[8] 따라서，이러한종래의기법은개개인의고객입장에서는지급받는적립금이 매우미비하므로별반의메리트를느끼지못하였으며，그로인해광고를통한 판매자의마케팅이나，쇼핑활성화에별도움이되지못하였다는단점이있었다.
[9] 한편,검색포탈이나은라인쇼핑몰등에서는그상품정보나판매정보를
게시하는순서에따라광고비용을차별화되게정산하고있는바,종래에는 선순위에광고정보를노출시키기위해서해당광고정보를게시하는
검색포탈이나온라인쇼핑몰에해당광고주가후순위의광고주보다더많은 비용을지급하게시스템이구성되어져있었다.
[10] 그러나，이와같은광고정보정렬방식은더많은광고비용을일방적으로
지급하여선순위에노출된다고하여도，더많은광고정보를유저가열람한다는 보장이없다는문제점이있었다.
[11] 따라서,예컨대검색포탈로유명한 '구글，의경우에는광고비용즉클릭당 지불비용이큰우선순서대로상품정보나판매정보를게시해주는방식을통해 광고주로부터많은호감을받고있다.
[12] 예컨대,구글의광고정렬방법은삼성전자가 CPC금액 (클릭당광고비용)을 1만원을지급하고,하이닉스반도체가클릭당지불광고비용을 5천원을 검색포탈이나온라인쇼핑몰에지급하는경우라면,삼성전자의광고정보는 하이닉스반도체의광고정보보다선순위에노출되게될것이다.
[13] 그러나,이러한구글의광고정렬방식은첫째로더높은 CPC금액 (클릭당 광고비용)을지불하는광고주의광고는선순위에노출되어유저로하여금열람 가능성을더높일수있다는장점이있지만폭발적인구매로연결되게하는 동기가없었다는단점이있었다.
[14] 둘째로,예비구매자인유저가판매자와특별한관계인경우，예컨대
친척이거나선후배,동향과같은관계인경우에는유저가판매자를더신뢰할수 있겠지만이러한관계정보는전혀유저가알수도없고활용할수없다는문제가 있었다.
[15] 셋째로,판매자는자신의상품정보나광고정보를구매가능성이높은
유저들에게는더높은순위로정렬되어노출될수있도록열람우선순위에서 상위로정렬을조정하고싶어도그런방법이나시스템이전무하다는문제가 있었다.
[16] 넷째로,광고서버가각유저에게일일이맞춤형광고를할수있게하고자 하여도유저의상세한개인정보를획득하기어렵다는문제가있었고，광고 서버가일일이유저단말기나 PC에노출되는광고정렬순서를변경하게되면 막대한트래픽이발생된다는문제가있었다.
발명의상세한설명
기술적과제
[17] 본발명은상기한종래기술의사정을감안하여이루어진것으로，검색를에 의해검색결과를정렬할때노출된검색결과에대한열람과구매를더 촉진시킬수있게하고,다수재정렬변수정보를통한재정렬이유저또는 판매자의설정에의해이루어질수있게되며,개인정보를노출시키지 않으면서도개인정보를활용할수있게하고,구매가능성이높은유저라고 분류된대상자에게는해당유저의단말기에노출되는정렬정보만자동으로 변경되게함으로써구매를촉진시킬수있게하고,유저단말기의 어플리케이션으로트래픽을분산하도록한검색결과자동정렬장치및 시스템과그방법을제공함에그목적이있다.
과제해결수단
[18] 상기한목적올달성하기위해,본발명의바람직한실시예에따르면검색결과 제공서버 (10)로전송할검색어를입력하는검색어입력부 (34)와;상기검색결과 제공서버 (10)로부터해당검색어로분류되어추출된광고데이터및누적 프로모션비용정보를수신받는검색결과수신부 (36)와;상기검색결과 제공서버 (10)로부터해당검색어에매칭된광고데이터에추가프로모션을 제공할수있도록설정한추가프로모션비용정보와그추가프로모션이 적용되는관계지수의선택정보를수신하는추가프로모션정보수신부 (40)와; 추가프로모션이적용되는관계지수에대한정보를관리하는재정렬프로모션 정보관리부 (38)와;해당유저가특정광고데이터와추가프로모션대상자인지 판단하고유저가특정광고데이터에대한추가프로모션대상자인경우추가 프로모션비용을누적프로모션비용에합산하는재정렬연산부 (42)와;누적 프로모션비용에추가프로모션비용을합산한총누적프로모션비용이큰 순서부터작은순서로검색결과인광고데이터를재정렬하는재정렬
처리부 (44)와;유저가입력한검색어로분류된광고데이터들과누적프로모션 비용을수신하고유저가각광고주돌이미리설정한추가프로모션비용지급 대상인지의여부를판단하여광고데이터의노출순번을재정렬처리하는 제어부 (46)를포함하여구성된것을특징으로하는검색결과자동정렬장치가 제공된다.
[19] 바람직하게，상기검색결과제공서버 (10)로부터제공받는각광고데이터별로 유저가추가프로모션대상자인지의여부를비교할수있도록개인정보를저장 및관리하는개인정보관리부 (32)가더포함된것올특징으로하는검색결과 자동정렬장치가제공된다.
[20] 바람직하게，상기누적프로모션비용은각광고데이터별로입찰하여결정된 광고열람비용 (CPC，클릭당광고비용)과;각광고데이터의상품이판매되었을 때광고주가추가로지급하는추가프로모션비용에대해，일정비율을떼어 누적한비용인것을특징으로하는검색결과자동정렬장치가제공된다.
[21] 바람직하게，상기누적프로모션비용은특정광고데이터열람시，해당
광고데이터에한하여누적되는열람프로모션비용과，해당열람대상인 광고데이터가속한상품카테고리내모든광고데이터에누적되는연합 프로모션비용으로이루어진것을특징으로하는검색결과자동정렬장치가 제공된다.
[22] 바람직하게,광고주가선택한관계지수정보를상기검색결과
제공서버 (10)로부터제공받아해당유저가광고주가선택한관계지수에 해당되는지를상기재정렬연산부 (42)에서판단할수있도록관리하는추가 프로모션정보수신부 (40)가더포함된것을특징으로하는검색결과자동 정렬장치가제공된다.
[23] 바람직하게，상기재정렬연산부 (42)에서연산하는관계지수가특정
위치좌표로부터일정반경내위치한유저인경우， GPS모들과연동되어특정 위치좌표와유저위치간거리를연산하기위한위치연산부 (45)가더포함된 것을특징으로하는검색결과자동정렬장치가제공된다.
[24] 바람직하게，상기개인정보관리부 (32)는나이,거주지，성별，전화번호상 연락처，각전화번호별통화나문자송수신흿수， SNS정보및그방문흿수， 학연정보，지연정보，혈연정보，구매상품정보에대한정보가포함되어저장된 것을특징으로하는검색결과자동정렬장치가제공된다.
[25] 바람직하게，상기관계지수는광고주와유저간의지수로,광고주의가맹점와 유저간거리상밀접도지수나，광고주와유저간친밀도지수나，또는광고주의 상품에대한유저의구매가능지수정보인것을특징으로하는검색결과자동 정렬장치가제공된다.
[26] 바람직하게，상기친밀도지수는광고주와유저간상호연락처저장여부， 전화번호저장여부또는통화나문자송수신횟수또는 SNS방문횟수또는학연 또는지연또는혈연또는거주지일치여부를지수화한것이며，유저 전화번호부에속한지인이및유저전화번호부에저장된제 3자의전화번호부 상에저장된지인보다친밀도지수가높게구성된것을특징으로하는검색결과 자동정렬장치가제공된다.
[27] 한편，본발명은광고데이터및 CPC (클릭당비용정보)정보,추가프로모션 비용정보와그추가프로모션이적용되는관계지수의선택정보를검색결과 제공서버 (10)로전송하는광고주단말기 (4)와;검색결과제공서버 (10)에특정 검색어를입력하여전송하고，그검색결과를순위정보와함께각검색결과별로 누적된프로모션비용정보를화면출력하며，추가프로모션비용을받을수 있는관계지수의유저인지를판단하여검색결과에해당하는광고데이터의 구매에대한추가프로모션비용정보와그추가프로모션이적용되는관계 지수의선택정보를제공받아유저가추가프로모션비용지급대상인지의 여부를판단하여추가프로모션비용이적용된최종누적프로모션비용으로 검색결과를재정렬하는검색결과자동정렬어플리케이션 (6)이내부에탑재된 유저단말기 (2)와;상기광고주단말기 (4)로부터광고데이터및 CPC (클릭당 광고비용)정보，추가프로모션비용정보와그추가프로모션이적용되는관계 지수의선택정보를전송받아등록하고，상기유저단말기 (2)로부터특정검색어 정보를수신받아해당검색어로매칭된검색결과인광고데이터를추출하고각 광고데이터별누적프로모션비용정보와，추가프로모션비용정보와그추가 프로모션이적용되는관계지수의선택정보를검색결과자동정렬
어플리케이션 (6)으로전송하며,유저의구매선택에따라누적프로모션비용을 리셋처리하고광고데이터순번을갱신하는검색결과제공서버 (10)를포함하여 구성된것을특징으로하는검색결과자동정렬시스템이제공된다.
[28] 바람직하게，상기검섹결과자동정렬어플리케이션 (6)은상기검색결과
제공서버 (10)로부터전송받은광고데이터들을추가프로모션비용이적용된 누적프로모션비용이큰순서대로정렬하여화면출력하게구성된것을 특징으로하는검색결과자동정렬시스템이제공된다.
[29] 바람직하게,상기누적프로모션비용정보는유저가인식가능하게각
광고데이터에함께노출되게구성된것을특징으로하는검색결과자동 정렬시스템이제공된다.
[30]
• [31] *바람직하게，상기누적프로모션비용은해당광고데이터의열람시해당 광고데이터에한정하여누적되는열람프로모션비용과;열람되는해당 광고데이터가속한카테고리로분류된모든광고데이터에공통으로누적되는 연합프로모션비용의합으로이루어진비용인것을특징으로하는검색결과 자동정렬시스템이제공된다.
[32] 바람직하게,상기최종누적프로모션비용에따른광고데이터의재정렬
정보는상기검색결과자동정렬어플리케이션 (6)에의해해당유저
단말기 (2)에만표시되고，제 3자의유저단말기 (2)에는추가프로모션비용이 적용되지않는누적프로모션비용순으로정렬된광고데이터가출력되게 구성된것을특징으로하는검색결과자동정렬시스템이제공된다.
[33] 바람직하게，상기관계지수는광고주와유저간의지수로，광고주의가맹점와 유저간거리상밀접도지수나,광고주와유저간친밀도지수나，또는광고주의 상품에대한유저의구매가능지수인것을특징으로하는검색결과자동 정렬시스템이제공된다.
[34] 바람직하게，상기관계지수는광고주가검색결과제공서버(10)에설정하는 지수인것을특징으로하는검색결과자동정렬시스템이제공된다.
[35] 바람직하게，상기관계지수는상기검색결과제공서버 (10)가유저
단말기 (2)측으로모든관계지수종류를전송하고，유저가어느한관계지수를 선택하게구성된것을특징으로하는검색결과자동정렬시스템이제공된다.
[36] 바람직하게,상기추가프로모션비용은상품의구매시지급되는비용으로 상품구매시최종누적프로모션비용이지급되게검색결과제공서버 (10)에서 구매여부를감시하게된것을특징으로하는검색결과자동정렬시스템이 제공된다.
[37] 바람직하게，상기검색결과제공서버 (10)는전자상거래의온라인결제창에서 '결제버튼'을입력하는시점에최종누적프로모션비용이결제금액에 반영되도록설계된것을특징으로하는검색결과자동정렬시스템이제공된다.
[38] 바람직하게,상기검색결과제공서버 (10)는전자상거래의온라인결제창에서 실제결제수단 (카드나무통장입금또는,포인트결제)을통한결제완료가 이루어지는시점에최종누적프로모션비용이리셋되게설계된것을특징으로 하는검색결과자동정렬시스템이제공된다.
[39] 바람직하게,상기검색결과제공서버 (10)는상품판매처가오프라인가맹점안 경우사용권인모바일쿠폰을구매하는시점에최종누적프로모션비용이 리셋되게설계된것을특징으로하는검색결과자동정렬시스템이제공된다.
[4이 바람직하게，상기유저단말기 (2)는그내부에상기광고주가선택한관계
지수에따라추가프로모션지급대상인지를판단할수있는개인정보 관리수단이더포함된것을특징으로하는검색결과자동정렬시스템이 제공된다.
[41] 바람직하게,상기열람프로모션비용과연합프로모션비용은광고주가
지불해야하는클릭당바용 (CPC)의일정분을재원으로지급하는것을특장으로 하는검색결과자동정렬시스템이제공된다.
[42] 바람직하게，상기거리상밀접도지수는가맹점에대한유저의위치가어느 정도이격되어있는지를나타내는지수로,근거리에서원거리순으로그지수이 낮아지게된것을특징으로하는검색결과자동정렬시스템이제공된다.
[43] 바람직하게,상기친밀도지수는광고주와유저간상호연락처저장여부또는 통화나문자송수신횟수또는 SNS방문횟수또는학연또는지연또는혈연 또는거주지일치여부를지수화한것을특징으로하는검색결과자동 정렬시스템이제공된다.
[44] 바람직하게 ,상기구매가능지수는광고주의판매상품이속한카테고리에대한 구매이력이존재하는지，또는과거구매상품에대한구매주기가도래했는지 또는광고주의판매상품이유저의관심분야에포함된상품인지또는특정성별 또는특정나이대인지의여부를지수화한것을특징으로하는검색결과자동 정렬시스템이제공된다.
[45] 바람직하게，상기검색결과제공서버 (10)는그내부에，광고주의광고데이터와 추가프로모션비용정보를접수받는프로모션비용접수부 (52)와;해당 광고데이터의열람비용일부가누적프로모션으로제공되어누적프로모션 비용이큰순서부터작은순서로정렬되는프로모션검색결과정렬부 (54)와; 정렬된광고데이터중일정순서까지상기유저단말기 (2)로전송하는검색결과 전송부 (56)와;각광고주가선택한관계지수와,그관계지수상추가프로모션 비용정보를유저단말기 (2)로전송하기위해관리하는관계지수상추가 프로모션정보관리부 (58)와;상기유저단말기 (2)로부터상품구매신호를 수신받아해당상품에대한누적프로모션비용을리셋처리할수있도록상기 프로모션검색결과정렬부 (54)에통보하는구매정보관리부 (62)와;유저 단말기 (2)로부터검색어를인가받아검색결과에해당하는광고데이터와，각 광고데이터별누적프로모션비용정보및，각광고데이터별추가프로모션 비용정보를유저단말기 (2)로제공하고，유저단말기 (2)로부터상품구매신호를 인가받아해당상품의누적프로모션비용을리셋처리하도록제어하는 제어부 (66)를포함하여구성된것을특징으로하는검색결과자동정렬시스템이 제공된다.
[46] 바람직하게 ,상기검색결과제공서버 (10)는그내부에 ,키워드로분류된
검색결과데이터로광고데이터가저장된검색엔진이더구성된것을특징으로 하는검색결과자동정렬시스템이제공된다.
[47] 바람직하게，상기검색결과제공서버 (10)는그내부에,유저단말기 (2)에
탑재된검색결과자동정렬어플리케이션 (6)으로부터유저가추가프로모션비용 지급대상자로판단되어검색결과를재정렬한정보와,재정렬된광고데이터 정보와,재정렬에해당하는관계지수에대한정보를수신하는재정렬정보 수신부 (60)가더포함된것을특징으로하는검색결과자동정렬시스템이 제공된다. ·
[48] 바람직하게，상기검색결과제공서버 (10)는그내부에,유저단말기 (2)로부터 상품구매신호인가시,추가프로모션비용지급대상자인지의여부에따라누적 프로모션비용만정산할것인지，추가프로모션비용을더합산하여정산할 것인지를판단하고그비용을광고주와정산하는프로모션비용정산
처리부 (64)가더포함된것을특징으로하는검색결과자동정렬시스템이 제공된다. '
[49] 바람직하게，본발명은 a)유저단말기 (2)에탑재된검색결과자동정렬
어플리케이션 (6)이특정검색어를입력받는과정과; b)상기검색결과자동정렬 어플리케이션 (6)이해당검색어를검색결과제공서버 (10)로전송하는과정과; c) 상기검색결과제공서버 (10)가해당검색어로분류된검색결과정보를추출하고， 각검색결과별누적프로모션비용정보및관계지수설정정보를추출하는 과정과; d)상기검색결과제공서버 (10)가해당정보를상기검색결과자동정렬 어플리케이션 (6)으로전송하는과정과; e)상기검색결과자동정렬
어플리케이션 (6)이해당정보를수신하여각검색결과별관계지수정보에 해당되는지를판단하는과정과; f)유저가관계지수정보에대한해당자인경우, 상기검색결과자동정렬어플리케이션 (6)이추가프로모션비용을반영한최종 누적프로모션비용순으로검색결과정보를재정렬하여화면출력시키는 과정이포함되어구성된것을특징으로하는검색결과자동정렬방법이 제공된다.
[50] 바람직하게，상기 a)과정의이전에，상기검색결과제공서버 (10)가광고주
단말기 (4)로부터검색결과에해당하는상품정보나가맹점정보,가맹점 위치정보,전화번호정보및해당검색결과정보에설정된관계지수정보,관계 지수정보해당자에게제공하는추가프로모션비용정보를수신하여등록하는 과정이더포함된것을특징으로하는검색결과자동정렬방법이제공된다.
[51] 바람직하게，상기 a)과정의이전에 ,상기검색결과자동정렬
어플리케이션 (6)에나이,거주지,성별，전화번호상연락처,각전화번호별 통화나문자송수신횟수, SNS정보및그방문횟수,학연정보,지연정보, 혈연정보,구매상품정보로이루어진유저정보가저장되어관계지수와 대비함으로써해당사항여부를판단할수있게된것을특징으로하는검색결과 자동정렬방법이제공된다.
[52] 바람직하게，상기 a)과정이전에，상기검색결과제공서버 (10)가광고주
단말기 (4)로부터해당광고주와관련된검색결과정보에대해,해당유저에게 추가프로모션비용을제공하기위한조건지수인관계지수를광고주의설정에 의해등록되는과정이더포함된것을특징으로하는검색결과자동정렬방법이 제공된다.
[53] 바람직하게，상기 b)과정은상기검색결과자동정렬어플리케이션 (6)이단말기 식별정보또는어플리케이션식별정보를더포함하여전송하는것을특징으로 하는검색결과자동정렬방법이제공된다.
[54] 바람직하게,상기 c)과정에서상기관계지수는광고주의가맹점와유저간 거리상밀접도지수나,광고주와유저간친밀도지수나,또는광고주의상품에 대한유저의구매가능지수인것을특징으로하는검색결과자동정렬방법이 제공된다.
[55] 바람직하게，상기 e)과정은，상기검색결과자동정렬어플리케이션 (6)이
내부에설정된개인정보와,각검색결과별관계지수정보를비교하여해당 유저가광고주가소망하는관계지수에속하는유저인지를판단하는과정인 것을특징으로하는검색결과자동정렬방법이제공된다.
[56] 바람직하게，상기 e)과정은,어느한광고데이터에설정된상기관계지수가 거리상밀접도지수라면，상기검색결과자동정렬어폴리케이션 (6)이가맹점의 위치와，유저의위치의이격거리를연산하여설정된범위내에유저위치가 속하는지를판단하는과정이더포함된것을특징으로하는검색결과자동 정렬방법이제공된다.
[57] 바람직하게，상기 e)과정은,어느한광고데이터에설정된상기관계지수가 친밀도지수라면，상기검색결과자동정렬어플리케이션 (6)이광고주와유저간 상호연락처저장여부또는통화나문자송수신횟수또는 SNS방문횟수또는 학연또는지연또는혈연또는거주지일치여부를비교하여해당사항이있는 지를판단하는과정이더포함된것을특징으로하는검색결과자동정렬방법이 제공된다.
[58] 바람직하게，상기 e)과정은，어느한광고데이터에설정된상기관계지수가 구매가능자수라면，상기검색결과자동정렬어플리케이션 (6)이내부에저장된 개인정보와，가맹점으로부터수신된정보 (광고주의판매상품이속한
카테고리에대한구매이력이존재하는지,또는과거구매상품에대한구매 주기가도래했는지또는광고주의판매상품이유저의관심분야에포함된 상품인지또는특정성별또는특정나이대인지의여부)를비교하여해당사항이 있는지를판단하는과정이더포함된것을특징으로하는검색결과자동 정렬방법이제공된다. [59] 바람직하게，상기 a)과정내지 f)과정에서，유저가검색결과로제공된어느한 광고데이터를클릭한경우,상기검색결과제공서버 (10)는해당광고데이터에 한하여미리설정된열람프로모션비용을누적시키고，해당광고데이터가속한 카테고리전체상품의광고데이터에대해연합프로모션비용을누적시키는 과정이더포함된것을특징으로하는검색결과자동정렬방법이제공된다.
[60] 바람직하게，상기 f)과정에서，상기추가프로모션비용은해당광고데이터에 대한실제구매신호가발생된경우에만지급되게된것을특징으로하는 검색결과자동정렬방법이제공된다.
[61] 바람직하게，상기 f)과정의다음으로，상기검색결과제공서버 (10)가어느한 유저단말기 (2)로부터구매신호를수신한경우，해당광고데이터의상품에대해 누적된최종누적프모모션비용을리셋 (0)시키는과정이더포함된것을 - 특징으로하는검색결과자동정렬방법이제공된다.
[62] 바람직하게，상기광고데이터의상품이오프라인에서구매가능한상품인 경우，상기검색결과제공서버 (10)가모바일상품권을발행하고해당상품권에 대한결제가이루어지는시점에，해당광고데이터의상품에대해누적된최종 누적프모모션비용을리셋 (0)시키는것을특징으로하는검색결과자동 정렬방법이제공된다.
[63] 바람직하게,상기유저단말기 (2)의구매신호발생시，그유저단말기 (2)에 탑재된검색결과자동정렬어플리케이션 (6)이추가프로모션비용
지급대상인지의여부와，어느관계지수에해당되는지에대한정보를함께 검색결과제공서버 (10)로전송하는과정이더포함된것을특징으로하는 검색결과자동정렬방법이제공된다.
발명의효과
[64] 본발명에따른검색결과자동정렬장치및시스템과그방법은유저가입력한 검색어로분류된다수의데이터를추출하여전송하는검색엔진이내부에 탑재된서버와,그서버로클릭당광고비용을제공하는광고주의제휴에의해 서버가광고비용의일부를따로누적적립하여그누적적립금액이큰검색 결과를상위에노출되도록함으로써구매를활성화시키고,유저단말기에 탑재된검색결과자동정렬어플리케이션이유저의개인정보를광고주가 소망하는관계지수정보와비교하여해당유저가추가프로모션대상자인지를 판단할수있으므로광고주는소망하는타겟광고를수행할수있고,유저는 개인정보를전혀유출시키지않게추가프로모션을제공받을수있으면서， 서버는개인정보가적용되게검색결과를재정렬처리를하지않아도되므로 트래픽도현저하게감소시킬수있다는장점이있다.
도면의간단한설명
[65] 도 1은본발명의일실시예에따른검색결과자동정렬시스템의개략적인 구성을도시한모식도, [66] 도 2는본발명의일실시예에따른검색결과자동정렬시스템을통한재정렬 상태를도시한도면，
[67] 도 3은본발명의일실시예에따른검색결과자동정렬시스템을통해적용되는 재정렬변수정보를도시한도면,
[68] 도 4는본발명의일실시예에따른검색결과자동정렬시스템에적용되는 관계지수의형성구조를도시한도면，
[69] 도 5는본발명의일실시예에따른검색결과자동정렬시스템에적용되는 친밀도지수를도시한도면,
[70] 도 6은본발명의일실시예에따른검색결과자동정렬장치에탑재된검색결과 자동정렬어플리케이션의구성을도시한블록구성도,
[71] 도 7은본발명의일실시예에따른검색결과자동정렬시스템에포함된
검색결과제공서버의구성을도시한블록구성도，
[72] 도 8은본발명의일실시예에따른검색결과자동정렬시스템을통해유저 위치에따른검색결과재정렬상태를도시한도면，
[73] 도 9는본발명의일실시예에따른검색결과자동정렬시스템에설정한유저별 구매자능성을촌수로환산한상태를도시한도면,
[74] 도 10은본발명의일실시예에따른검색결과자동정렬시스템을통한단계별 재정렬상태를도시한도면이다.
발명의실시를위한최선의형태
[75] 이하，본발명에대해도면을참조하여상세하게설명한다.
[76] 도 1은본발명의일실시예에따른검색결과자동정렬시스템의개략적인 구성을도시한모식도，도 2는본발명의일실시예에따른검색결과자동 정렬시스템을통한재정렬상태를도시한도면,도 3은본발명의일실시예에 따른검색결과자동정렬시스템을통해적용되는재정렬변수정보를도시한 도면，도 4는본발명의일실시예에따른검색결과자동정렬시스템에적용되는 관계지수의형성구조를도시한도면，도 5는본발명의일실시예에따른 검색결과자동정렬시스템에적용되는친밀도지수를도시한도면이다.
[77] 이를참조하면，본발명의일실시예에따른검색결과자동정렬시스템은
검색틀에의해검색결과를정렬할때노출된검색결과에대한열람과구매를 더촉진시킬수있게하고，다수재정렬변수정보를통한재정렬이유저또는 판매자의설정에의해이루어질수있게되며，개인정보를노출시키지 않으면서도개인정보를활용할수있게하고，구매가능성이높은유저라고 분류된대상자에게는해당유저의단말기에노출되는정렬정보만자동으로 변경되게함으로써구매를촉진시킬수있게하고,유저단말기의
어플리케이션으로트래픽을분산하도록한시스템이다.
[78] 보다상세하게，본발명의일실시예에따른검색결과자동정렬시스템은
다수의검색가능한데이터를내부에저장하고，유저가입력한검색어로분류된 다수의데이터를추출하여전송하는검색엔진이내부에탑재된서버와，그 서버로클릭당광고비용을제공하는광고주의제휴에의해서버가광고비용의 일부를따로누적적립하여그누적적립금액이큰검색결과를상위에 노출되도록함으로써구매를활성화시키고，유저단말기에만탑재된개인 정보가일정한조건에속하는지를유저단말기에설치된어플리케이션이 판단하게하고이를반영하여검색결과를다시재정렬되게함으로써개인별 노출리스트가변경될수있게하여개인정보가반영된구매활성화가가능하게 한시스템이다 .
[79] 이를위해，본발명의일실시예에따른검색결과자동정렬시스템은
광고데이터및 CPC (클릭당비용정보)정보,추가프로모션비용정보와그추가 프로모션이적용되는관계지수의선택정보를검색결과제공서버 (10)로 전송하는광고주단말기 (4)가포함된다.
[80] 광고주가추가프로모션을지급하기위한조건으로，관계지수가일정한
등급이되는유저에한하여추가프로모션비용을지급하는바,이는유저 단말기 (2)의내부에탑재된검색결과자동정렬어플리케이션 (6)의판단에의해 해당유저가추가프로모션비용지급대상인지를판단하고,광고주에게는 어떠한개인정보도제공되지않는다.하지만，광고주는소망하는특정인에게 필요한광고를수행할수있다.
[81] 또함，본발명의일실시예에따른검색결과자동정렬시스템은검색결과
제공서버 (10)에특정검색어를입력하여전송하고，그검색결과를
순위정보 (12)와함께각검색결과별로누적된프로모션비용정보를화면 출력하며，추가프로모션비용을받을수있는관계지수의유저인지를판단하여 검색결과에해당하는광고데이터의구매에대한추가프로모션비용정보와그 추가프로모션이적용되는관계지수의선택정보를제공받아유저가추가 프로모션비용지급대상인지의여부를판단하여추가프로모션비용이적용된 최종누적프로모션비용으로검색결과를재정렬하여새로운순위정보 (14)를 출력하는검색결과자동정렬어플리케이션 (6)이내부에탑재된유저
단말기 (2)가포함되어구성된다.
[82] 상기유저단말기 (2)는그내부에상기광고주가선택한관계지수에따라추가 프로모션지급대상인지를판단할수있는개인정보관리수단이더포함되어 구성되는바，개인정보관리수단에저장된개인정보는각광고데이터별로 광고주가선택한관계지수에대해해당하는지를판단하기위한개인정보이고， 상기검색결과자동정렬어플리케이션 (6)은원격의서버로부터각광고데이터별 관계지수정보를수신하여해당유저가해당되는유저인지를판단한다.
[83] 한편 ,상기검색결과자동정렬어플리케이션 (6)은상기검색결과
제공서버 (10)로부터전송받은광고데이터들을추가프로모션비용이적용된 누적프로모션비용이큰순서대로정렬하여화면출력하게구성된다.
[84] 또,본발명의일실시예에따른검색결과자동정렬시스템은상기광고주 단말기 (4)로부터광고데이터및 CPC (클릭당광고비용)정보,추가프로모션 비용정보와그추가프로모션이적용되는관계지수의선택정보를전송받아 등록하고,상기유저단말기 (2)로부터특정검색어정보를수신받아해당 검색어로매칭된검색결과인광고데이터를추출하고각광고데이터별누적 프로모션비용정보와,추가프로모션비용정보와그추가프로모션이적용되는 관계지수의선텍정보를검색결과자동정렬어플리케이션 (6)으로전송하며 , 유저의구매선택에따라누적프로모션비용을리셋처리하고광고데이터 순번을갱신하는검색결과제공서버 (10)를포함하여구성된다.
[85] 상기검색결과제공서버 (10)에추출가능하게저장된광고데이터는그유저 열람에따라광고주가지불해야하는광고비용의일부를누적하여해당 광고데이터의상품구매시프로모션비용을유저에게제공한다.
[86] 따라서 ,유저가상기검색결과자동정렬어플리케이션 (6)을이용하여상기 검색결과제공서버 (10)로특정검색어에대한검색결과를요청하는경우，그 검색결과인각광고데이터들은각각의누적프로모션비용정보가함께노출될 수있게연계되어져있다.
[87] 즉,상기누적프로모션비용정보는유저가인식가능하게각광고데이터에 함께노출된다.
[88] 이때，상기누적프로모션비용은해당광고데이터의열람시해당
광고데이터에한정하여누적되는열람프로모션비용과;열람되는해당 광고데이터가속한카테고리로분류된모든광고데이터에공통으로누적되는 연합프로모션비용의합으로이루어진비용이다.
[89] 또한,상기최종누적프로모션비용에따른광고데이터의재정렬
순위정보 (14)는상기검색결과자동정렬어플리케이션 (6)에의해해당유저 단말기 (2)에만표시되고,제 3자의유저단말기 (2)에는추가프로모션비용이 적용되지않는누적프로모션비용순으로정렬된광고데이터가출력된다.
[90] 이를통해，본발명은개인정보를유출시키지않으면서도광고주가필요한 특정유저에게만효과적인추가프로모션을제공할수있고，각유저개인별로 추가프로모션비용이적용된광고데이터의순위재정렬이이루어지는바， 이러한처리를유저단말기 (2)에탑재된검색결과자동정렬어플리케이션 (6)이 수행함에따라상기검색결과제공서버 (10)에집중되는트래픽도감소시키고， 개인정보도유출되지않게관리할수있게된다.
[91] 한편,상기관계지수 (도 3에서는관계지수가재정렬의요소가되므로재정렬 변수정보라고도함: 16)는광고주와유저간의지수로,광고주의가맹점와유저간 거리상밀접도지수나，광고주와유저간친밀도지수나，또는광고주의상품에 대한유저의구매가능지수가해당된다.
[92] 또한,이러한상기관계지수는광고주가검색결과제공서버 (10)에설정하는 지수이다.즉，관계지수는다양한종류나내용이상기검색결과제공서버 (10)에 등록되어져있고,광고주는소망하는관계지수를선택할수있다. [93] 상기거리상밀접도지수는가맹점에대한유저의위치가어느정도이격되어 있는지를나타내는지수로,근거리에서원거리순으로그지수이낮아지게 된다.
[94] 즉，가맹점에고객이적은경우,가맹점주가특별이벤트로근거리에위치해 있으면서상기검색결과자동정렬어플리케이션 (6)을구동시킨유저에게추가 프로모션비용을지급할수있는관계지수로，거리상밀접도지수가사용될수 있고，광고주는거리범위를선택할수있다.
[95] 예컨대，광고주는 20미터이내에있는유저에게추가프로모션비용으로
1만원올제공할수있게설정할수있다.이경우，해당가맹점으로부터수십 킬로미터를벗어난유저에게는광고데이터를전송하거나또는추가프로모션을 할필요가없기때문에광고주는본발명을통해효과적은프로모션을할수 있다.
[96] 또한，상기친밀도지수는광고주와유저간상호연락처저장여부，전화번호 저장여부또는통화나문자송수신횟수또는 SNS방문횟수또는학연또는 지연또는혈연또는거주지일치여부를지수화한것이다.
[97] 상기친밀도지수는문자그대로,친밀도를지수로나타낸것으로，전화번호상 관계지수가포함되는바,예컨대광고주와유저가상호연락처를단말기에각각 저장한관계라면매우친밀도가높은관계일것이다.
[98] 또한,광고주가 A라고가정하고，그광고주 (A)를기준으로전화번호부 (18)상에 저장된전화번호 (예컨대, Al, A2, A3, A4, A5)를갖는유저와광고주 (A)와의 관계도매우친밀한관계이므로，관계지수가높다.
[99] 또，광고주 (A)의단말기에저장된전화번호 (예컨대 , Al, A2, A3, A4, A5)중어느 한유저 (예컨대 , A4)의전화번호부상 (20)에저장된전화번호(예, 81， 82，83,
B4)에속한유저들은광고주 (A)와어느정도관계지수가형성되지만
광고주 (A)의단말기에저장된전화번호 (예컨대 , Al, A2, A3, A4, A5)의 유저보다는관계지수가낮다ᅳ
[100] 상기한바와같이，광고주단말기 (4)또는유저단말기 (2)에저장된전화번호를 이용한관계지수를연산할수도있지만，통화나문자송수신횟수또는 SNS 방문횟수또는학연또는지연또는혈연또는거주지일치여부를관계 지수화하여연산처리할수도있다.
[101] 즉，가장높은관계지수는광고주와유저의전화번호가상호단말기의
전화번호부상에저장되어져있으면서,서로빈번한통화나문자또는 SNS를 통한소통을하는경우그친밀도가매우높으므로관계지수도매우높게 연산될것이다.
[102] 한편，학연과지연，혈연도일정수준이상의관계지수를나타낸것이다.
[103] 또한，상기관계지수에포함되는상기구매가능지수는광고주의판매상품이 속한카테고리에대한구매이력이존재하는지,또는과거구매상품에대한 구매주기가도래했는지또는광고주의판매상품이유저의관심분야에포함된 상품인지또는특정성별또는특정나이대인지의여부를지수화한것이다.
[104]
[105] *즉，구매가능성이높은사람에게더많은혜택을주는것이맞고，이를위해 상기검색결과제공서버 (10)는키워드를분석하는바,예컨대 '자동차방향제 '를 키워드로입력하는경우，해당유저는자동차방향제에관심이있지만， 기본적으로차를소유하고있을가능성이매우높으므로，다른차량용품에 대해서구매지원금을제공해준다면구매가이루어질가능성이매우높은 유저일것이다. (이경우, 3등급이라고관계지수를설정)
[106] 또한，유저가과거에차량용시트를구매한경력이있는경우라면，더욱차량 용품에대한구매가능성이높을수있다는것은알수있다. (이경우관계지수는 2등급. )
[107] 이때,차량용시트는내구성이최소 3년이상의사용이가능하므로，최근
차량용시트를구매했다면다른차량물품을해당유저에게제시하는것이구매 확률을높이는방법일것입니다. (차량용시트가아닌다른차량용품을파는 상품광고는해당유저에게 1등급.)
[108] 따라서，결과적으로차량용불라인드또는차량용헤드레스트,차량용열차단 필름둥,유저가과거에구매하지않았던다른차량용품에대한정보를제공하는 것이유저의효과적인구매를촉진할수있다.
[109] 이를위해，상기검색결과자동정렬어플리케이션 (6)은쇼핑몰등과연계되어 유저의구매이력을관리하는것이바람직하다.
[11이 한편，다른예로상기관계지수는상기검색결과제공서버 (10)가유저
단말기 (2)측으로모든관계지수종류를전송하고,유저가어느한관계지수를 선택하게구성하는것도층분히가능하다.
[11 1] 또한，상기추가프로모션비용은유저의상품구매시지급되는비용으로상품 구매시최종누적프로모션비용이지급되게검색결과제공서버 (10)에서구매 여부를감시한다.
[112] 또,상기검색결과제공서버 (10)는전자상거래의은라인결제창에서
'결제버튼'을입력하는시점에최종누적프로모션비용이결제금액에 반영되도록설계된다.
[1 13] 상기검색결과제공서버 (10)는전자상거래의온라인결제창에서실제
결제수단 (카드나무통장입금또는,포인트결제)을통한결제완료가이루어지는 시점에최종누적프로모션비용이리셋되게설계된다.
[1 14] 본발명의검색결과인다수광고데이터가최종누적적립금이큰순서로부터 작은순서까지정렬되어출력되는바，어느한광고데이터의상품이판매되는 경우에는해당광고데이터에연계된누적프로모션비용이유저에게지급되고 리셋됨으로인해，정렬이바뀌게된다.
[1 15] 이를반복하면하위누적프로모션비용으로분류된광고데이터도순위가 가능될수있다. [116] 한편,상기검색결과제공서버 (10)는상품판매처가오프라인가맹점인경우 사용권인모바일쿠폰을구매하는시점에최종누적프로모션비용이리셋되게 설계된다.
[117] 즉,전자상거래상의거래는실시간으로상품을구매하고결제할수있지만， 오프라인상에서직접상품이나서비스를구매해야하는식당과같은업종의 가맹점인경우에는상품이나서비스에대해누적프로모션비용을실시간으로 지급받아서상품을구매하기어렵다.
[118] 따라서，본발명에서상기검색결과제공서버 (10)는상품판매처가오프라인 가맹점인경우사용권인모바일쿠폰을구매하는시점에최종누적프로모션 비용이리셋되게처리하여실사간으로전자상거래가맹점과，오프라인 가맹점들이동일한프로모션을펼칠수있게된다.
[119] 또한，상기열람프로모션비용과연합프로모션비용은광고주가지불해야 하는클릭당비용 (CPC)의일정분을재원으로지급한다.
[120] 즉，상기열람프로모션비용과연합프로모션비용은광고주가현재
광고데이터클릭시지급하는 CPC비용외에추가로지급해야하는비용이 아니고，해당 CPC비용의일부를따로떼어서사용하는프로모션비용이다.
[121] 도 6은본발명의일실시예에따른검색결과자동정렬장치에탑재된검색결과 자동정렬어플리케이션의구성을도시한블록구성도이다.
[122] 이를참조하면，본발명의일실시예에따른검색결과자동정렬장치는유저 단말기 (2)를나타낸장치이며，그검색결과자동정렬장치내에는검색결과자동 정렬어플리케이션 (6)이탑재된바，그검색결과자동정렬어플리케이션 (6)은그 내부에상기검색결과제공서버 (10)와플러그인방식으로접속되어각종 데이터를송수신하기위한통신모들 (30)이포함되어구성된다.
[123] 또한,상기검색결과자동정렬어플리케이션 (6)은그내부에상기검색결과 제공서버 (10)로전송할검색어를입력하는검색어입력부 (34)와;상기검색결과 제공서버 (10)로부터해당검색어로분류되어추출된광고데이터및누적 프로모션비용정보를수신받는검색결과수신부 (36)와;상기검색결과 제공서버 (10)로부터해당검색어에매칭된광고데이터에추가프로모션을 제공할수있도록설정한추가프로모션비용정보와그추가프로모션이 적용되는관계지수의선택정보를수신하는추가프로모션정보수신부 (40)가 포함되어구성된다.
[124] 또,상기검색결과자동정렬어플리케이션 (6)은그내부에추가프로모션이 적용되는관계지수에대한정보를관리하는재정렬프로모션정보
관리부 (38)와;해당유저가특정광고데이터의추가프로모션대상자인지를 판단하고유저가특정광고데이터에대한추가프로모션대상자인경우추가 프로모션비용을누적프로모션비용에합산하는재정렬연산부 (42)와;상기 재정렬연산부 (42)에서연산하는관계지수가특정위치좌표로부터일정반경내 위치한유저인경우, GPS모듈과연동되어특정위치좌표와유저위치간거리를 연산하기위한위치연산부 (45)가더포함되어구성된다.
[125] 즉，상기검색결과자동정렬어플리케이션 (6)은가맹점의위치좌표를상기 검색결과제공서버 (10)로부터제공받아해당가맹점주가설정한거리내에 유저가속해있는지를상기위치연산부 (45)를통해판단하고,해당거리내에 유저가속해있는경우검색결과를재정렬시킨다.
[126] 또한，상기검색결과자동정렬어플리케이션 (6)은그내부에누적프로모션 비용에추가프로모션비용을합산한총누적프로모션비용이큰순서부터작은 순서로검색결과인광고데이터를재정렬하는재정렬처리부 (44)와;유저가 입력한검색어로분류된광고데이터들과누적프로모션비용을수신하고 유저가각광고주들이미리설정한추가프로모션비용지급대상인지의여부를 판단하여광고데이터의노출순번을재정렬처리하는제어부 (46)를포함하여 구성된다.
[127] 또,상기검색결과자동정렬어플리케이션 (6)은그내부에상기검색결과 제공서버 (10)로부터제공받는각광고데이터별로유저가추가프로모션 대상자인지의여부를비교할수있도록개인정보를저장및관리하는개인정보 관리부 (32)가더포함되어구성되는바，상기개인정보관리부 (32)는나이 , 거주지，성별，전화번호상연락처，각전화번호별통화나문자송수신횟수， SNS 정보및그방문횟수，학연정보,지연정보，혈연정보,구매상품정보에대한 정보가포함되어저장되며,상기검색결과제공서버 (10)에는개인정보가전혀 저장되어져있지않다.
[128] 하지만,본발명을이용하면，상기검색결과자동정렬어플리케이션 (6)이 개인정보를광고주가소망하는관계지수정보와비교하여해당유저가추가 프로모션대상자인지를판단할수있으므로광고주는소망하는타겟광고를 수행할수있고，유저는개인정보를전혀유출시키지않게된다.또한，상기 검색결과제공서버 (10)는개인정보유출시발생될수있는불필요한리스크를 부담하지않아도되며，재정렬처리를하지않아도되므로트래픽도현저하게 감소시킬수있게된다.
[129] 본발명에서광고주의지불에의해,유저측으로지급되는상기누적프로모션 비용은각광고데이터별로입찰하여결정된광고열람비용 (CPC,클릭당 광고비용)과;각광고데이터의상품이판매되었을때광고주가추가로지급하는 추가프로모션비용에대해，일정비율을떼어누적한비용이다.
[130] 즉,누적프로모션비용은유저의광고열람시광고주가상기검색결과
제공서버 (10)를소유한상태에서광고대행을수행하는해당광고
대행업체측으로지급하는광고비용의일부를분리하고누적하고，유저가 구매신호를발생하여해당유저에게누적프로모션비용을지급하기위한 비용이다ᅳ
[131 ] 마땅히,각광고데이터별로유저의열람여부를판단하여지급하는비용이광고 열람비용이므로각광고데이터별로누적된다. [132] 이때,유저에의해열람된광고데이터가속한카테고리를갖는모든 광고데이터에일괄적으로열람프로모션비용이누적되게하는바，예컨대 가전제품카테고리내에속하는광고데이터가 A광고데이터및 B, C
광고데이터인경우,유저가 A광고데이터만을열람하면 A광고데이터에는열람 프로모션비용이누적되고，동시에 A광고데이터에는연합프로모션비용이 추가되누적되고， B, C광고데이터에는연합프로모션비용만누적된다.
[133] 한편,어느한광고주는특정유저에게추가로프로모션비용을지급하도록 설정할수있는바,특정관계지수에해당하는유저에게만추가프로모션 비용이지급되도록상세항목을설정할수있다.
[134] 이를위해，상기검색결과자동정렬어플리케이션 (6)은그내부에광고주가 선택한관계지수정보를상기검색결과제공서버 (10)로부터제공받아해당 유저가광고주가선택한관계지수에해당되는지를상기재정렬연산부 (42)에서 판단할수있도록관리하는추가프로모션정보수신부 (40)가더포함된다.
[135] 한편,상기관계지수는광고주와유저간의지수로，광고주의가맹점와유저간 거리상밀접도지수나，광고주와유저간친밀도지수나,또는광고주의상품에 대한유저의구매가능지수정보이다.
[136] 한편，상기친밀도지수는광고주와유저간상호연락처저장여부또는통화나 문자송수신횟수또는 SNS방문횟수또는학연또는지연또는혈연또는 거주지일치여부를지수화한것이며,유저전화번호부에속한지인이및유저 전화번호부에저장된제 3자의전화번호부상에저장된지인보다친밀도지수가 높게구성된다.
[137] 도 7은본발명의일실시예에따른검색결과자동정렬시스템에포함된
검색결과제공서버의구성을도시한블록구성도이다.
[138] 이를참조하면，본발명의일실시예에따른검색결과자동정렬시스템에
포함된검색결과제공서버 (10)는그내부에，상기유저단말기 (2)및광고주 단말기 (4)와통신하기위한통신모들 (50)이구성된다.
[139] 또，상기검색결과제공서버 (10)는그내부에，광고주의광고데이터와추가 프로모션비용정보를접수받는프로모션비용접수부 (52)와;해당광고데이터의 열람비용일부가누적프로모션으로제공되어누적프로모션비용이큰 순서부터작은순서로정렬되는프로모션검색결과정렬부 (54)와;정렬된 광고데이터증일정순서까지상기유저단말기 (2)로전송하는검색결과 전송부 (56)가포함되어구성된다.
[140] 상기검색결과제공서버 (10)는그내부에，각광고주가선택한관계지수와,그 관계지수상추가프로모션비용정보를유저단말기 (2)로전송하기위해 관리하는관계지수상추가프로모션정보관리부 (58)와;상기유저
단말기 (2)로부터상품구매신호를수신받아해당상품에대한누적프로모션 비용을리셋처리할수있도록상기프로모션검색결과정렬부 (54)에통보하는 구매정보관리부 (62)와;유저단말기 (2)로부터검색어를인가받아검색결과에 해당하는광고데이터와，각광고데이터별누적프로모션비용정보및，각 광고데이터별추가프로모션비용정보를유저단말기 (2)로제공하고，유저 단말기 (2)로부터상품구매신호를인가받아해당상품의누적프로모션비용을 리셋처리하도록제어하는제어부 (66)를포함하여구성된다.
[141] 또한，상기검색결과제공서버 (10)는그내부에，키워드로분류된
검색결과데이터로광고데이터가저장된검색엔진이더구성된다.
[142] 또，상기검색결과제공서버 (10)는그내부에，유저단말기 (2)에탑재된
검색결과자동정렬어플리케이션 (6)으로부터유저가추가프로모션비용지급 대상자로판단되어검색결과를재정렬한정보와,재정렬된광고데이터정보와， 재정렬에해당하는관계지수에대한정보를수신하는재정렬정보수신부 (60)가 더포함된다.
[143] 상기검색결과제공서버 (10)는그내부에，유저단말기 (2)로부터상품구매신호 인가시,추가프로모션비용지급대상자인지의여부에따라누적프로모션 비용만정산할것인지，추가프로모션비용을더합산하여정산할것인지를 판단하고그비용을광고주와정산하는프로모션비용정산처리부 (64)가더 포함된다.
[144] 도 8은본발명의일실시예에따른검색결과자동정렬시스템을통해유저
위치에따른검색결과재정렬상태를도시한도면이다.
[145] 이를참조하면,본발명의일실시예에따른검색결과자동정렬시스템을통해 유저위치에따른검색결과재정렬을상기검색결과자동정렬
어플리케이션 (6)이수행할수있도록광고주가관계지수로설정할수있다.
[146] 예컨대， A가맹점을소유한광고주가관계지수로 '거리상밀접도，를선택하고， 반경 20미터를설정한경우，상기검색결과제공서버 (10)는유저가전송한 검색어의분류에상기 'A가맹점 , Β가맹점， C가맹점，이속한경우，해당 검색결과를유저단말기 (2)로전송하면서추가프로모션을받을수있는관계 지수정보를함께전송한다.
[147] 이때의，누적프로모션비용순으로는 Β가맹점 , Α가맹점, C가맹점이다.
[148] 그상태에서 , C유저의경우에는 A가맹점으로부터 20미터반경을벗어난
지점에위치하고있으므로， A가맹점에서제공하는추가프로모션비용지급 대상이되지않고,검색결과는상기검색결과제공서버 (10)가제공한그대로의 Έ가맹점 , A가맹점， C가맹점，의순서대로출력한다.
[149] 한편, B유저의경우에는 A가맹점으로부터 20미터반경내에위치하고
있으므로， A가맹점에서제공하는추가프로모션비용지급대상이되고， 검색결과는상기검색결과제공서버 (10)가제공한 Έ가맹점， A가맹점， C 가맹점 '의순서중， A가맹점의누적프로모션비용에，추가프로모션비용을더 합산하고재정렬한다.
[150] 이경우， B유저의단말기 (2)에출력되는검색결과정렬순서는 'A가맹점 , Β 가맹점, C가맹점，으로재정렬될수있다. [151 ] 도 9는본발명의일실시예에따른검색결과자동정렬시스템에설정한유저별 구매가능성을촌수로환산한상태를도시한도면이다.
[152] 이를참조하면,본발명의일실시예에따른검색결과자동정렬시스템에
설정한유저별구매가능성을촌수로환산할수있는바，즉，구매가능성이높은 유저에게추가프로모션을시행하도록한것으로，그러한구매가능성에 대해서도개인차나업종등의환경차가있으므로광고주가설정한다.
[153] 또한,다수의구매가능성정보를광고주가순차적으로설정해서,서로다른 비용의추가프로모션을수행할수도있다.
[154] 예컨대， A가맹점의광고주는차량소유여부에대한관계지수 (72)와,특정 성별에대한관계지수 (74)및특정나이에대한관계지수 (76)를각각상기 검색결과제공서버 (10)에설정하고,차량소유여부에대해서상기특정성별과 나이에비해더높은관계지수등급을부여하고,특정성별에대한관계지수를 특정나이에비해더높은관계지수등급을부여할수있다.
[155] 이경우， A가맹점의광고주는차량을소유한유저에게가장큰추가프로모션 비용을지급할준비가되어있으며，상기검색결과자동정렬어플리케이션 (6)이 유저가차량을소유하였는지판단하여해당추가프로모션비용을지급받게 하는바，개인정보에는본인이차량을소유하였는지에대한정보도등록하여 관리한다.
[156] 상기한구성의본발명의일실시예에따른검색결과자동정렬장치및
시스템의기능과작용을첨부된도면을참조하여상세하게설명한다.
[157] 도 10은본발명의일실시예에따른검색결과자동정렬시스템을통한단계별 재정렬상태를도시한도면이다.
[158] 먼저 ,광고주는유저가특정키워드를입력하여검색을요청할때，상기
검색결과제공서버 (10)에서특정광고데이터를추출하여유'저에게제공될수 있게정보선등록이필요하다.
[159] 즉，상기검색결과제공서버 (10)가광고주단말기 (4)로부터검색결과에
해당하는상품정보나가맹점정보，가맹점위치정보,전화번호정보및해당 검색결과정보에설정된관계지수정보，관계지수정보해당자에게제공하는 추가프로모션비용정보를수신하여등록한다.
[160] 또한,유저는상기검색결과자동정렬어플리케이션 (6)에나이,거주지，성별， 전화번호상연락처，각전화번호별통화나문자송수신횟수, SNS정보및그 방문횟수，학연정보，지연정보,혈연정보,구매상품정보로이루어진유저 정보를저장하여차후,관계지수와대비함으로써해당사항여부를판단할수 있게한다.
[161] 또,상기검색결과제공서버 (10)가광고주단말기 (4)로부터해당광고주와 관련된검색결과정보에대해，해당유저에게추가프로모션비용을제공하기 위한조건지수인관계지수를광고주의설정에의해등록한다.
[162] 즉，광고주가광고데이터를상기검색결과제공서버 (10)에등록하면서특정 유저에게는추가프로모션을시행하도록설정할수있고,상기검색결과 제공서버 (10)에는전혀유저의개인정보가저장되어져있지않지만광고주가 소망하는특정유저에한하여정확한추가프로모션이가능하다.
[163] 그상태에서,유저는유저단말기 (2)에탑재된검색결과자동정렬
어플리케이션 (6)을구동시켜，특정검색어를입력한다.
[164] 그러면，상기검색결과자동정렬어플리케이션 (6)은해당검색어를검색결과 제공서버 (10)로전송하는바,이때상기검색결과자동정렬어플리케이션 (6)이 단말기식별정보또는어플리케이션식별정보를더포함하여전송한다.
[165] 그상태에서，상기검색결과제공서버 (10)는해당검색어로분류된
검색결과정보를추출하고,각검색결과별누적프로모션비용정보및관계지수 설정정보를추출하는바，상기관계지수는광고주의가맹점와유저간거리상 밀접도지수나，광고주와유저간친밀도지수나，또는광고주의상품에대한 유저의구매가능지수이다ᅳ
[166] 상기관계지수에대한상세설명은앞서설명하였으므로생략한다.
[167] 그리고,상기검색결과제공서버 (10)는해당정보를상기검색결과자동정렬 어플리케이션 (6)으로전송한다.
[168] 해당유저가만약추가프로모션대상자가아닌경우라면，해당검색결과정보 예컨대，광고데이터는누적프로모션비용이큰순서에서부터작은순서의 순으로정렬되어출력된다.
[169] 예컨대，도 10에도시된바와같이， 125,000원, 74,000원， 56,000원, 47,000원，
32,000원， 29,000원의누적프로모션비용순으로광고데이터가정렬되어출력될 것이다.
[170] 이때, 4순위광고데이터의광고주가특정관계지수에해당하는유저에게는 추가프로모션비용을 10,000원을추가지급하기로설정한경우，해당유저 단말기 (2)에탑재된상기검색결과자동정렬어플리케이션 (6)이해당정보를 수신하여각검색결과별관계지수정보에해당되는지를판단한다.
[171] 이를위해，상기검색결과자동정렬어플리케이션 (6)은내부에설정된
개인정보와,각검색결과별관계지수정보를비교하여해당유저가광고주가 소망하는관계지수에속하는유저인지를판단한다.
[172] 만약,어느한광고데이터에설정된상기관계지수가거리상밀접도지수라면, 상기검색결과자동정렬어플리케이션 (6)이가맹점의위치와,유저의위치의 이격거리를연산하여설정된범위내에유저위치가속하는지를판단한다.
[173] 어느한광고데이터에설정된상기관계지수가친밀도지수라면,상기
검색결과자동정렬어플리케이션 (6)이광고주와유저간상호연락처저장여부 또는통화나문자송수신횟수또는 SNS방문횟수또는학연또는지연또는 혈연또는거주지일치여부를비교하여해당사항이있는지를판단한다.
[174] 어느한광고데이터에설정된상기관계지수가구매가능지수라면，상기
검색결과자동정렬어플리케이션 (6)이내부에저장된개인정보와， 가맹점으로부터수신된정보 (광고주의판매상품이속한카테고리에대한구매 이력이존재하는지，또는과거구매상품에대한구매주기가도래했는지또는 광고주의판매상품이유저의관심분야에포함된상품인지또는특정성별또는 특정나이대인지의여부)를비교하여해당사항이있는지를판단한다.
[175] 만약，해당유저가광고주의관계지수에해당되어추가프로모션지급
대상자인경우라면,상기검색결과자동정렬어플리케이션 (6)은추가프로모션 버용을반영한최종누적프로모션비용순으로검색결과정보를재정렬한다.
[176] 즉, 125,000원， 74,000원, 56,000원, 47 ,000원, 32,000원， 29,000원의누적
프로모션비용순으로광고데이터중,상기 4순위로정렬된광고데이터는추가 프로모션비용인 10,000원이더추가되어, 125,000원， 74,000원， 56,000원, 57,000원， 32,000원， 29,000원이되어, 125,000원， 74;000원, 57,000원, 56,000원， 32,000원， 29,000원으로재정렬된다.
[177] 이때,상기추가프로모션비용은해당광고데이터에대한실제구매신호가 발생된경우에만지급된다.
[178] 한편，상기검색결과제공서버 (10)가어느한유저단말기 (2)로부터구매신호를 수신한경우，해당광고데이터의상품에대해누적된최종누적프모모션비용을 리셋 (0)시킨다.
[179] 즉，상기 56,000원의누적프로모션비용이쌓인해당광고데이터의상품을 유저가구매하면 56,000원의비용을프로모션비용으로제공받게되면서, 동시에해당광고데이터의누적프로모션비용은 0원으 ^리셋된다.
[180] 이때， 1순위부터 10순위에이르는광고데이터가모두동일한카테고리에속한 상품이라고가정하고，연합프로모션비용이 2만원누적된경우라면상기 유저가상품을구매하여상기 56,000원을지급받는순간，연합프로모션비용 2만원은모든광고데이터의표기에서일괄적으로차감되어야한다.
[181] 따라서, 1순위부터 6순위까지의누적프로모션비용은 105,000원, 54,000원, 37,000원， 12,000원， 9,000원， 8,000원이되어재정렬이이루어진다.
[182] 한편,상기한과정중，유저가검색결과로제공된어느한광고데이터를클릭한 경우,상기검색결과제공서버 (10)는해당광고데이터에한하여미리설정된 열람프로모션비용을누적시키고，해당광고데이터가속한카테고리전체 상품의광고데이터에대해연합프로모션비용을누적시킨다.
[183] 한편,앞서설명한바와같이,상기광고데이터의상품이오프라인에서구매 가능한상품인경우，상기검색결과제공서버 (10)가모바일상품권을발행하고 해당상품권에대한결제가이루어지는시점에，해당광고데이터의상품에대해 누적된최종누적프모모션비용을리셋 (0)시킨다.
[184] 또한，차후광고비용와정산을위해,상기유저단말기 (2)의구매신호발생시， 그유저단말기 (2)에탑재된검색결과자동정렬어플리케이션 (6)이추가 프로모션비용지급대상인지의여부와，어느관계지수에해당되는지에대한 정보를함께검색결과제공서버 (10)로전송한다. [1 85] 한편,본발명의실시예에따른검색결과자동정렬장치및시스템과그방법은 단지상기한실시예에한정되는것이아니라그기술적요지를이탈하지않는 범위내에서다양한변경이가능하다.
[186] *부호의설명 *
[187] 2:유저단말기， 4:검색결과자동정렬어플리케이션，
[188] 6:광고주단말기， 10:검색결과제공서버.

Claims

청구범위
[청구항 1] 검색결과제공서버 (10)로전송할검색어를입력하는검색어
입력부 (34)와;
상기검색결과제공서버 (10)로부터해당검색어로분류되어추출된 광고데이터및누적프로모션비용정보를수신받는검색결과
수신부 (36)와;
상기검색결과제공서버 (10)로부터해당검색어에매칭된광고데이터에 추가프로모션을제공할수있도록설정한추가프로모션비용정보와그 추가프로모션이적용되는관계지수의선택정보를수신하는추가 프로모션정보수신부 (40)와;
추가프로모션이적용되는관계지수에대한정보를관리하는재정렬 프로모션정보관리부 (38)와;
해당유저가특정광고데이터의추가프로모션대상자인지를판단하고 유저가특정광고데이터에대한추가프로모션대상자인경우추가 프로모션비용을누적프로모션비용에합산하는재정렬연산부 (42)와; 누적프로모션비용에추가프로모션비용을합산한총누적프로모션 비용이큰순서부터작은순서로검색결과인광고데이터를재정렬하는 재정렬처리부 (44)와;
유저가입력한검색어로분류된광고데이터들과누적프로모션비용을 수신하고유저가각광고주들이미리설정한추가프로모션비용지급 대상인지의여부를판단하여광고데이터의노출순번을재정렬처리하는 제어부 (46)를포함하여구성된것을특징으로하는검색결과자동 정렬장치.
[청구항 2] 제 1항에있어서,
상기검색결과제공서버 (10)로부터제공받는각광고데이터별로유저가 추가프로모션대상자인지의여부를비교할수있도록개인정보를저장 및관리하는개인정보관리부 (32)가더포함된것을특징으로하는 검색결과자동정렬장치.
[청구항 3] 제 1항에있어서,
상기누적프로모션비용은각광고데이터별로입찰하여결정된광고 열람비용 (CPC,클릭당광고비용)과;각광고데이터의상품이판매되었을 때광고주가추가로지급하는추가프로모션비용에대해,일정비율을 떼어누적한비용인것올특징으로하는검색결과자동정렬장치 .
[청구항 4] 제 3항에있어서,
상기누적프로모션비용은특정광고데이터열람시，해당광고데이터에 한하여누적되는열람프로모션비용과，해당열람대상인광고데이터가 속한상품카테고리내모든광고데이터에누적되는연합프로모션 비용으로이루어진것을특징으로하는검색결과자동정렬장치 .
[청구항 5] 제 1항에있어서，
광고주가선택한관계지수정보를상기검색결과제공서버 (10)로부터 제공받아해당유저가광고주가선택한관계지수에해당되는지를상기 재정렬연산부 (42)에서판단할수있도록관리하는추가프로모션정보 수신부 (40)가더포함된것을특징으로하는검색결과자동정렬장치 .
[청구항 6] 제 1항에있어서,
상기재정렬연산부 (42)에서연산하는관계지수가특정위치좌표로부터 일정반경내위치한유저인경우， GPS모듈과연동되어특정위치좌표와 유저위치간거리를연산하기위한위치연산부 (45)가더포함된것을 특징으로하는검색결과자동정렬장치.
[청구항 7] 제 2항에있어서，
상기개인정보관리부 (32)는나이，거주지，성별,전화번호상연락처，각 전화번호별통화나문자송수신횟수， SNS정보및그방문횟수, 학연정보，지연정보，혈연정보，구매상품정보에대한정보가포함되어 저장된 ¾을특징으로하는검색결과자동정렬장치 .
[청구항 8] 제 5항에있어서,
상기관계지수는광고주와유저간의지수로,광고주의가맹점와유저간 거리상밀접도지수나,광고주와유저간친밀도지수나,또는광고주의 상품에대한유저의구매가능지수정보인것을특징으로하는검색결과 자동정렬장치.
[청구항 9] 제 8항에있어서,
상기친밀도지수는광고주와유저간상호연락처저장여부,전화번호 저장여부또는통화나문자송수신횟수또는 SNS방문횟수또는학연 또는지연또는혈연또는거주지일치여부를지수화한것이며,유저 전화번호부에속한지인이및유저전화번호부에저장된제 3자의 전화번호부상에저장된지인보다친밀도지수가높게구성된것을 특징으로하는검색결과자동정렬장치 .
[청구항 10] 광고데이터및 CPC (클릭당비용정보)정보，추가프로모션비용정보와그 추가프로모션이적용되는관계지수의선택정보를검색결과
제공서버 (10)로전송하는광고주단말기 (4)와;
검색결과제공서버 (10)에특정검색어를입력하여전송하고,그검색 결과를순위정보와함께각검색결과별로누적된프로모션비용정보를 화면출력하며，추가프로모션비용을받을수있는관계지수의 유저인지를판단하여검색결과에해당하는광고데이터의구매에대한 추가프로모션비용정보와그추가프로모션이적용되는관계지수의 선택정보를제공받아유저가추가프로모션비용지급대상인지의 여부를판단하여추가프로모션비용이적용된최종누적프로모션 비용으로검색결과를재정렬하는검색결과자동정렬어플리케이션 (6)이 내부에탑재된유저단말기 (2)와;
상기광고주단말기 (4)로부터광고데이터및 CPC (클릭당광고비용)정보, 추가프로모션비용정보와그추가프로모션이적용되는관계지수의 선택정보를전송받아등록하고，상기유저단말기 (2)로부터특정검색어 정보를수신받아해당검색어로매칭된검색결과인광고데이터를 추출하고각광고데이터별누적프로모션비용정보와，추가프로모션 비용정보와그추가프로모션이적용되는관계지수의선택정보를 검색결과자동정렬어플리케이션 (6)으로전송하며，유저의구매선택에 따라누적프로모션비용을리셋처리하고광고데이터순번을갱신하는 검색결과제공서버 (10)를포함하여구성된것을특징으로하는검색결과 자동정렬시스템.
[청구항 11] 제 10항에있어서，
상기검색결과자동정렬어플리케이션 (6)은상기검색결과 제공서버 (10)로부터전송받은광고데이터들을추가프로모션비용이 적용된누적프로모션비용이큰순서대로정렬하여화면출력하게 구성된것을특징으로하는검색결과자동정렬시스템 .
[청구항 I2] 제 10항에있어서,
상기누적프로모션비용정보는유저가인식가능하게각광고데이터에 함께노출되게구성된것을특징으로하는검색결과자동정렬시스템 .
[청구항 13] 제 10항에있어서，
상기누적프로모션비용은해당광고데이터의열람시해당 광고데이터에한정하여누적되는열람프로모션비용과; 열람되는해당광고데이터가속한카테고리로분류된모든광고데이터에 공통으로누적되는연합프로모션비용의합으로이루어진비용인것을 특징으로하는검색결과자동정렬시스템 .
[청구항 I4] 제 10항에있어서，
상기최종누적프로모션비용에따른광고데이터의재정렬정보는상기 검색결과자동정렬어플리케이션 (6)에의해해당유저단말기 (2)에만 표시되고，제 3자의유저단말기 (2)에는추가프로모션비용이적용되지 않는누적프로모션비용순으로정렬된광고데이터가출력되게구성된 것을특징으로하는검색결과자동정렬시스템.
[청구항 15] 제 10항에있어서，
상기관계지수는광고주와유저간의지수로,광고주의가맹점와유저간 거리상밀접도지수나,광고주와유저간친밀도지수나,또는광고주의 상품에대한유저의구매가능지수인것을특징으로하는검색결과자동 정렬시스템.
[청구항 16] 제 10항에있어서， 상기관계지수는광고주가검색결과제공서버 (10)에설정하는지수인 것을특징으로하는검색결과자동정렬시스템.
[청구항 17] 제 10항에있어서,
상기관계지수는상기검색결과제공서버 (10)가유저단말기 (2)측으로 모든관계지수종류를전송하고,유저가어느한관계지수를선택하게 구성된것을특징으로하는검색결과자동정렬시스템.
[청구항 I S] 제 10항에있어서,
상기추가프로모션비용은상품의구매시지급되는비용으로상품 구매시최종누적프로모션비용이지급되게검색결과제공서버 (10)에서 구매여부를감시하게된것을특징으로하는검색결과자동정렬시스템.
[청구항 19] 제 10항에있어서，
상기검색결과제공서버 (10)는전자상거래의은라인결제창에서
'결제버튼，을입력하는시점에최종누적프로모션비용이결제금액에 반영되도록설계된것을특징으로하는검색결과자동정렬시스템.
[청구항 2이 제 10항에있어서，
상기검색결과제공서버 (10)는전자상거래의온라인결제창에서실제 결제수단 (카드나무통장입금또는，포인트결제)을통한결제완료가 이루어지는시점에최종누적프로모션비용이리셋되게설계된것을 특징으로하는검색결과자동정렬시스템.
[청구항 21] 제 10항에있어서，
상기검색결과제공서버 (10)는상품판매처가오프라인가맹점인경우 사용권인모바일쿠폰을구매하는시점에최종누적프로모션비용이 리셋되게설계된것올특징으로하는검색결과자동정렬시스템.
[청구항 22] 제 10항에있어서,
상기유저단말기 (2)는그내부에상기광고주가선택한관계지수에따라 추가프로모션지급대상인지를판단할수있는개인정보관리수단이더 포함된것을특징으로하는검색결과자동정렬시스템.
[청구항 23] 제 I3항에있어서,
상기열람프로모션비용과연합프로모션비용은광고주가지불해야 하는클릭당비용 (CPC)의일정분을재원으로지급하는것을특징으로 하는검색결과자동정렬시스템 .
[청구항 2쉬 제 15항에있어서，
상기거리상밀접도지수는가맹점에대한유저의위치가어느정도 이격되어있는지를나타내는지수로,근거리에서원거리순으로그 지수이낮아지게된것을특징으로하는검색결과자동정렬시스템.
[청구항 25] 제 15항에있어서，
상기친밀도지수는광고주와유저간상호연락처저장여부또는통화나 문자송수신횟수또는 SNS방문횟수또는학연또는지연또는혈연또는 거주지일치여부를지수화한것을특징으로하는검색결과자동 정렬시스템 .
[청구항 26] 제 15항에있어서，
상기구매가능지수는광고주의판매상품이속한카테고리에대한구매 이력이존재하는지，또는과거구매상품에대한구매주기가도래했는지 또는광고주의판매상품이유저의관심분야에포함된상품인지또는 특정성별또는특정나이대인지의여부를지수화한것을특징으로하는 검색결과자동정렬시스템.
[청구항 27] 제 10항에있어서，
상기검색결과제공서버 (10)는그내부에，
광고주의광고데이터와추가프로모션비용정보를접수받는프로모션 비용접수부 (52)와;
해당광고데이터의열람비용일부가누적프로모션으로제공되어누적 프로모션비용이큰순서부터작은순서로정렬되는프로모션검색결과 정렬부 (54)와;
정렬된광고데이터중일정순서까지상기유저단말기 (2)로전송하는 검색결과전송부 (56)와;
각광고주가선택한관계지수와，그관계지수상추가프로모션 비용정보를유저단말기 (2)로전송하기위해관리하는관계지수상추가 프로모션정보관리부 (58)와;
상기유저단말기 (2)로부터상품구매신호를수신받아해당상품에대한 누적프로모션비용을리셋처리할수있도록상기프로모션검색결과 정렬부 (54)에통보하는구매정보관리부 (62)와;
유저단말기 (2)로부터검색어를인가받아검색결과에해당하는 광고데이터와，각광고데이터별누적프로모션비용정보및，각 광고데이터별추가프로모션비용정보를유저단말기 (2)로제공하고， 유저단말기 (2)로부터상품구매신호를인가받아해당상품의누적 프로모션비용을리셋처리하도록제어하는제어부 (66)를포함하여 구성된것을특징으로하는검색결과자동정렬시스템.
[청구항 28] 제 10항에있어서，
상기검색결과제공서버 (10)는그내부에，
키워드로분류된검색결과데이터로광고데이터가저장된검색엔진이더 구성된것을특징으로하는검색결과자동정렬시스템.
[청구항 29] 제 10항에있어서，
상기검색결과제공서버 (10)는그내부에，
유저단말기 (2)에탑재된검색결과자동정렬어플리케이션 (6)으로부터 유저가추가프로모션비용지급대상자로판단되어검색결과를 재정렬한정보와,재정렬된광고데이터정보와,재정렬에해당하는관계 지수에대한정보를수신하는재정렬정보수신부 (60)가더포함된것을 특징으로하는검색결과자동정렬시스템.
[청구항 3이 제 10항에있어서,
상기검색결과제공서버 (10)는그내부에,
유저단말기 (2)로부터상품구매신호인가시,추가프로모션비용지급 대상자인지의여부에따라누적프로모션비용만정산할것인지，추가 프로모션비용을더합산하여정산할것인지를판단하고그비용을 광고주와정산하는프로모션비용정산처리부 (64)가더포함된것을 특징으로하는검색결과자동정렬시스템.
[청구항 31] a)유저단말기 (2)에탑재된검색결과자동정렬어플리케이션 (6)이특정 검색어를입력받는과정과;
b)상기검색결과자동정렬어플리케이션 (6)이해당검색어를검색결과 제공서버 (10)로전송하는과정과;
c)상기검색결과제공서버 ( 10)가해당검색어로분류된검색결과정보를 추출하고,각검색결과별누적프로모션비용정보및관계지수 설정정보를추출하는과정과;
d)상기검색결과제공서버 (10)가해당정보를상기검색결과자동정렬 어플리케이션 (6)으로전송하는과정과;
e)상기검색결과자동정렬어플리케이션 (6)이해당정보를수신하여각 검색결과별관계지수정보에해당되는지를판단하는과정과;
f)유저가관계지수정보에대한해당자인경우,상기검색결과자동정렬 어플리케이션 (6)이추가프로모션비용을반영한최종누적프로모션 비용순으로검색결과정보를재정렬하여화면출력시키는과정이 포함되어구성된것을특징으로하는검색결과자동정렬방법 .
[청구항 32] 제 31항에있어서,
상기 a)과정의이전에，
상기검색결과제공서버 (10)가광고주단말기 (4)로부터검색결과에 해당하는상품정보나가맹점정보，가맹점위치정보，전화번호정보및 해당검색결과정보에설정된관계지수정보，관계지수정보해당자에게 제공하는추가프로모션비용정보를수신하여등록하는과정이더 포함된것을특징으로하는검색결과자동정렬방법ᅳ
[청구항 33] 제 31항에있어서，
상기 a)과정의이전에,
상기검색결과자동정렬어플리케이션 (6)에나이，거주지，성별， 전화번호상연락처,각전화번호별통화나문자송수신횟수， SNS정보및 그방문횟수,학연정보，지연정보,혈연정보，구매상품정보로이루어진 유저정보가저장되어관계지수와대비함으로써해당사항여부를 판단할수있게된것을특징으로하는검색결과자동정렬방법 . [청구항 34] 제 31항에있어서,
상기 a)과정이전에，
상기검색결과제공서버 (10)가광고주단말기 (4)로부터해당광고주와 관련된검색결과정보에대해，해당유저에게추가프로모션비용을 제공하기위한조건지수인관계지수를광고주의설정에의해등록되는 과정이더포함된것을특징으로하는검색결과자동정렬방법.
[청구항 35] 제 31항에있어서,
상기 b)과정은상기검색결과자동정렬어플리케이션 (6)이단말기 식별정보또는어플리케이션식별정보를더포함하여전송하는것을 특징으로하는검색결과자동정렬방법 .
[청구항 36] 제 31항에있어서，
상기 c)과정에서상기관계지수는광고주의가맹점와유저간거리상 밀접도지수나，광고주와유저간친밀도지수나,또는광고주의상품에 대한유저의구매가능지수인것을특징으로하는검색결과자동 정렬방법.
[청구항 37] 제 31항에있어서，
상기 e)과정은,
상기검색결과자동정렬어플리케이션 (6)이내부에설정된개인정보와， 각검색결과별관계지수정보를비교하여해당유저가광고주가 소망하는관계지수에속하는유저인지를판단하는과정인것을 특징으로하는검색결과자동정렬방법 .
[청구항 38] 제 31항에있어서，
상기 e)과정은,
어느한광고데이터에설정된상기관계지수가거리상밀접도지수라면, 상기검색결과자동정렬어플리케이션 (6)이가맹점의위치와，유저의 위치의이격거리를연산하여설정된범위내에유저위치가속하는지를 판단하는과정이더포함된것을특징으로하는검색결과자동정렬방법 . [청구항 39] 제 31항에있어서，
상기 e)과정은，
어느한광고데이터에설정된상기관계지수가친밀도지수라면，상기 검색결과자동정렬어플리케이션 (6)이광고주와유저간상호연락처 저장여부또는통화나문자송수신횟수또는 SNS방문횟수또는학연 또는지연또는혈연또는거주지일치여부를비교하여해당사항이있는 지를판단하는과정이더포함된것을특징으로하는검색결과자동 정렬방법.
[청구항 4이 제 3！항에있어서,
상기 e)과정은,
어느한광고데이터에설정된상기관계지수가구매가능지수라면，상기 검색결과자동정렬어플리케이션 (6)이내부에저장된개인정보와, 가맹점으로부터수신된정보 (광고주의판매상품이속한카테고리에대한 구매이력이존재하는지 ,또는과거구매상품에대한구매주기가 도래했는지또는광고주의판매상품이유저의관심분야에포함된 상품인지또는특정성별또는특정나이대인지의여부)를비교하여해당 사항이있는지를판단하는과정이더포함된것올특징으로하는 검색결과자동정렬방법.
[청구항 41] 제 31항에있어서,
상기 a)과정내지 f)과정에서，
유저가검색결과로제공된어느한광고데이터를클릭한경우,상기 검색결과제공서버 (10)는해당광고데이터에한하여미리설정된열람 프로모션비용을누적시키고,해당광고데이터가속한카테고리전체 상품의광고데이터에대해연합프로모션비용을누적시키는과정이더 포함된것을특징으로하는검색결과자동정렬방법 .
[청구항 42] 제 31항에있어서,
상기 f)과정에서,
상기추가프로모션비용은해당광고데이터에대한실제구매신호가 발생된경우에만지급되게된것을특징으로하는검색결과자동 정렬방법.
[청구항 43] 제 31항에있어서，
상기 f)과정의다음으로，
상기검색결과제공서버 (10)가어느한유저단말기 (2)로부터구매신호를 수신한경우,해당광고데이터의상품에대해누적된최종누적프모모션 비용을리셋 (0)시키는과정이더포함된것을특징으로하는검색결과 자동정렬방법.
[청구항 44] 제 «항에있어서，
상기광고데이터의상품이오프라인에서구매가능한상품인경우，상기 검색결과제공서버 (10)가모바일상품권을발행하고해당상품권에대한 결제가이루어지는시점에,해당광고데이터의상품에대해누적된최종 누적프모모션비용을리셋 (0)시키는것을특징으로하는검색결과자동 정렬방법.
[청구항 45] 제 43항에있어서,
상기유저단말기 (2)의구매신호발생시，그유저단말기 (2)에탑재된 검색결과자동정렬어플리케이션 (6)이추가프로모션비용 지급대상인지의여부와，어느관계지수에해당되는지에대한정보를 함께검색결과제공서버 (10)로전송하는과정이더포함된것을특징으로 하는검색결과자동정렬방법.
PCT/KR2017/005201 2016-05-19 2017-05-19 검색결과 자동 정렬장치 및 시스템과 그 방법 WO2017200332A1 (ko)

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