WO2017181606A1

WO2017181606A1 - Method and device for generating overlay comment, and server

Info

Publication number: WO2017181606A1
Application number: PCT/CN2016/100859
Authority: WO
Inventors: 任远航; 杨硕; 李时斌; 袁斌
Original assignee: 乐视控股（北京）有限公司; 乐视网信息技术（北京）股份有限公司
Priority date: 2016-04-19
Filing date: 2016-09-29
Publication date: 2017-10-26
Also published as: CN105959810A

Abstract

A method and device for generating an overlay comment, and server. The method for generating an overlay comment comprises the following steps: acquiring identifying information of a supported party of a terminal (S21); receiving overlay comment data sent by the terminal (S22); establishing, according to the identifying information, feature information associated with the overlay comment data (S23); generating, according to the feature information, a differentiable overlay comment (S24), to facilitate identification of the supported party. The method can enhance interaction between a single pair of terminals, and further increase participation and interaction among users supporting another party, thus increasing reach of interaction. In addition, the present invention enables, by means of differentiable overlay comments, a certain degree of customizability for overlay comments generated by terminals, thus improving product experience for users.

Description

Method and device for generating barrage, server

Cross-reference to related applications

This application claims to be filed on April 19, 2016, the Chinese Patent Office, the application number is 201610245232.2, the priority of the Chinese patent application entitled "A method and apparatus for generating a barrage, a server", the entire contents of which are incorporated by reference. In this application.

Technical field

The present application relates to the field of Internet technologies, and in particular, to a method and device for generating a barrage, and a server.

Background technique

The barrage refers to the comment data displayed on the video playback interface in the form of subtitles. At present, the video barrage is output from the right side of the terminal screen interface to the left side in the form of text, or is output from the left side to the right side, and the barrage form is single. With the increasing variety of video broadcast programs, especially the increasing number of live video broadcast programs, a single barrage output does not meet the diverse needs of users.

The prior art discloses a barrage display method. The specific method is: A user inputs first barrage comment data through a terminal for a game, and B user inputs second barrage comment data through the terminal for the game, the server will be the first A barrage comment data or a second barrage comment data are sent to the A user and the B user respectively, so that the A user and the B user interact with the game.

In the process of implementing the present application, the applicant finds that the prior art has the following problems: whether the first barrage comment data sent by the A user or the second barrage comment data sent by the B user is finally presented to the A user and the B through the server. When the user is in use, the first barrage comment data and the second barrage comment data are in the same display state, and the barrage comment data of the A user and the B user cannot be distinguished. Further, if the scene of the A-user and the B-user's barrage is a football match, the A user supports the team A, and the B user supports the team B, and the user who supports the pair A can not recognize the peer A user through the barrage comment data. Barrage comment data.

Summary of the invention

In order to overcome the above technical problems, the purpose of the present application is to provide a method and apparatus for generating a barrage, and a server, which solves the technical problem that the prior art cannot generate a differentiated barrage for user identification.

To solve the above technical problem, the embodiment of the present application provides the following technical solutions:

In a first aspect, an embodiment of the present application provides a method for generating a barrage, which includes the following steps:

Obtaining identification information of the party supported by the terminal;

Receiving the bulletscreen comment data sent by the terminal;

And establishing, according to the identity identification information, feature information associated with the barrage comment data;

A barrage is generated based on the feature information.

Optionally, the feature information includes a barrage rendering mode and/or a supporter identifier, and the establishing the feature information associated with the barrage comment data is specifically:

Based on the identification information, a barrage rendering manner associated with the barrage comment data and/or an identification of the support party is established.

Optionally, the establishing, according to the identity identification information, feature information associated with the barrage comment data, at least:

And establishing, according to the identification information, a barrage rendering manner including setting a font format associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting an animation associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting a display position associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting transparency according to the barrage comment data; or

Based on the identification information, an identifier associated with the barrage comment data and symbolizing the party supported by the terminal is established.

Optionally, the generating a barrage according to the feature information includes:

Generating a bomb including setting a font format according to the barrage rendering method including setting a font format Curtain; or,

Generating a barrage including setting an animation according to the barrage rendering method including setting an animation; or

Generating a barrage including setting a display position according to the barrage rendering mode including setting a display position; or

Generating a barrage including setting transparency according to the barrage rendering method including setting transparency; or

According to the team logo of the party supporting the terminal, a barrage including an identifier symbolizing the party supported by the terminal is generated.

Optionally, the feature information includes at least a first barrage output trajectory and/or a second barrage output trajectory, wherein the second barrage output trajectory is opposite to the first barrage output trajectory, then:

The establishing the feature information associated with the barrage comment data is specifically:

And establishing, according to the identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.

Generating a barrage including the first set font format according to the first barrage output trajectory; or

Generating a barrage including the second set font format according to the second barrage output trajectory; or

Generating a barrage including the first set animation according to the first barrage output trajectory; or

Generating a barrage including the second set animation according to the second barrage output trajectory; or

Generating a barrage including the first set display position according to the first barrage output trajectory; or

Generating a barrage including a second set display position according to the second barrage output trajectory; or

Generating a barrage including the first set transparency according to the first barrage output trajectory; or

Generating a barrage including the second set transparency according to the second barrage output trajectory; or

Generating, according to the first bullet output trajectory, a barrage including a first type of symbol symbolizing the party supported by the terminal; or

According to the second barrage output trajectory, a barrage including a second identifier symbolizing the party supported by the terminal is generated.

In a second aspect, an embodiment of the present application provides a device for generating a barrage, including:

An obtaining module, configured to acquire identity identification information of a party supported by the terminal;

a receiving module, configured to receive the barrage comment data sent by the terminal;

And a establishing module, configured to establish, according to the identity identification information, feature information associated with the barrage comment data;

And a generating module, configured to generate a barrage according to the feature information.

Optionally, the feature information includes a barrage rendering manner and/or a supporter identifier.

Optionally, the establishing module at least includes:

a first establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting a font format associated with the barrage comment data;

a second establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting an animation associated with the barrage comment data;

a third establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting a display position associated with the barrage comment data;

a fourth establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting transparency according to the barrage comment data;

And a fifth establishing unit, configured to establish, according to the identity identification information, an identifier associated with the barrage comment data and symbolizing a party supported by the terminal.

Optionally, the generating module at least includes:

a first generating unit, configured to generate a barrage including a set font format according to the barrage rendering mode including setting a font format;

a second generating unit, configured to generate a barrage including setting an animation according to the barrage rendering manner including setting an animation;

a third generating unit, configured to generate a barrage including setting a display position according to the barrage rendering manner including setting a display position;

a fourth generating unit, configured to generate, according to the barrage rendering mode that includes setting transparency Set the barrage of transparency;

And a fifth generating unit, configured to generate a barrage including the identifier of the party supporting the terminal according to the identifier of the party supported by the terminal.

Optionally, the feature information includes at least a first barrage output trajectory and/or a second barrage output trajectory, wherein the second barrage output trajectory is opposite to the first barrage output trajectory.

Optionally, the generating module at least includes:

a sixth generating unit, configured to generate a barrage including the first set font format according to the first barrage output trajectory;

a seventh generating unit, configured to generate a barrage including a second set font format according to the second barrage output trajectory;

An eighth generating unit, configured to generate a barrage including the first set animation according to the first barrage output trajectory;

a ninth generating unit, configured to generate a barrage including a second set animation according to the second barrage output trajectory;

a tenth generating unit, configured to generate a barrage including the first set display position according to the first barrage output trajectory;

An eleventh generating unit, configured to generate a barrage including a second set display position according to the second barrage output trajectory;

a twelfth generating unit, configured to generate a barrage including the first set transparency according to the first barrage output trajectory;

a thirteenth generating unit, configured to generate a barrage including a second set transparency according to the second barrage output trajectory;

a fourteenth generating unit, configured to generate, according to the first barrage output trajectory, a barrage including a first type of symbol symbolizing a party supported by the terminal;

And a fifteenth generating unit, configured to generate, according to the second barrage output trajectory, a barrage including a second identifier that symbolizes a party supported by the terminal.

In a third aspect, an embodiment of the present application provides a server, including:

a communication module for communicating with the terminal;

a processor, configured to acquire identity identification information of the party supported by the terminal, receive the barrage comment data sent by each terminal, and establish, according to the identity identification information, feature information associated with the barrage comment data, according to the Feature information, generating a barrage.

In a fourth aspect, an embodiment of the present application provides an electronic device, where the electronic device includes:

At least one processor; and,

a memory communicatively coupled to the at least one processor; wherein

The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the method described above.

In a fifth aspect, an embodiment of the present application provides a non-transitory computer readable storage medium storing computer executable instructions, when the computer executable instructions are executed by an electronic device, The electronic device performs the above method.

In a sixth aspect, an embodiment of the present application provides a computer program product, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program When the instructions are executed by the electronic device, the electronic device is caused to perform the above method.

In the embodiment of the present application, by acquiring the identity identification information of the party supported by each terminal, receiving the barrage comment data sent by each terminal, and establishing, according to the identity identification information, feature information associated with the barrage comment data, according to The feature information generates a differentiated barrage for user identification.

DRAWINGS

The one or more embodiments are exemplified by the accompanying drawings in the accompanying drawings, and FIG. The figures in the drawings do not constitute a scale limitation unless otherwise stated.

1 is a schematic structural diagram of a presenting barrage provided by the embodiment;

2 is a method for generating a barrage according to an embodiment of the present application;

FIG. 3 is a schematic flowchart of receiving barrage comment data sent by each terminal according to an embodiment of the present application; Figure

4 is a method for generating a barrage according to another embodiment of the present application;

FIG. 5 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting a font format according to another embodiment of the present application; FIG.

FIG. 6 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting a font format according to another embodiment of the present application; FIG.

7 is a method for generating a barrage according to another embodiment of the present application;

FIG. 8 is a schematic diagram of a first application scenario according to another embodiment of the present application, when the feature information is a barrage rendering mode including setting an animation;

FIG. 9 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting an animation according to another embodiment of the present application; FIG.

FIG. 10 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application; FIG.

FIG. 11 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting a display position according to another embodiment of the present application;

FIG. 12 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting a display position according to another embodiment of the present application; FIG.

FIG. 13 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application; FIG.

FIG. 14 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting transparency according to another embodiment of the present application; FIG.

15 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting transparency according to another embodiment of the present disclosure;

16 is a method of generating a barrage according to another embodiment of the present application;

FIG. 17 is a schematic diagram of a first application scenario when the feature information is included in the identifier of the party supported by the terminal according to another embodiment of the present disclosure;

FIG. 18 is a schematic diagram of a second application scenario according to another embodiment of the present application, when the feature information includes an identifier that supports a party supported by the terminal;

19 is a method for generating a barrage according to another embodiment of the present application;

FIG. 20 is a schematic diagram of an application scenario of generating a barrage including a first or second set font format according to the first or second screen output trajectory according to another embodiment of the present application;

21 is a method of generating a barrage according to another embodiment of the present application;

22 is a method of generating a barrage according to another embodiment of the present application;

23 is a method for generating a barrage according to another embodiment of the present application;

24 is a method of generating a barrage according to another embodiment of the present application;

25 is a schematic diagram of a blind date scene for generating a differentiated bullet screen according to an output trajectory of a bullet screen according to another embodiment of the present application;

26 is a device for generating a barrage according to an embodiment of the present application;

FIG. 27 is a schematic structural diagram of a setup module according to an embodiment of the present application;

28 is a schematic structural diagram of a generation module provided by an embodiment of the present application;

29 is a server provided by an embodiment of the present application;

FIG. 30 is a schematic diagram showing the hardware structure of an electronic device for performing a method for generating a barrage according to an embodiment of the present application.

detailed description

In order to make the objects, technical solutions, and advantages of the present application more comprehensible, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the application and are not intended to be limiting.

Further, the technical features involved in the various embodiments of the present application described below may be combined with each other as long as they do not constitute a conflict with each other.

The barrage of this embodiment can be presented in a large video playing device, a game machine, a desktop computer, a smart phone, a tablet computer, an MP3 (Moving Picture Experts Group Audio Layer III) player, and an MP4 (Moving). Picture Experts Group Audio Layer IV, motion picture expert compression standard audio level) player, laptop portable computer, electronic Book readers and other display terminals.

The barrage of this embodiment can be applied not only to a video-playing program of a game type, but also to any application scenario that requires a barrage to differentiate the display character. For example, it can be applied to some job-seeking programs and applied to some blind date. In the program, it is used in multi-party entertainment programs and so on. This embodiment is exemplified by the application of the barrage to a soccer live video broadcast program, but is not limited thereto.

After the processing of the barrage sent by the terminal in this embodiment is processed by the server, the server sends the barrage to each terminal, and each terminal presents the barrage again. Please refer to FIG. 1. FIG. 1 is a schematic structural diagram of a presentation of a barrage provided by the embodiment. As shown in FIG. 1 , the A user, the B user, and the C user transmit their respective barrage comment data to the server W through the wireless network, and the D user and the E user transmit the data to the server W through the respective barrage comment data of the wired network. Among them, A user, B user, C user, D user, and E user are watching live matches between football team A and team B. Only one server W is given here, and the application scenario here may also include multiple servers communicating with each other. The server W can be a cloud server or a local server. In this embodiment, the server W is placed on the cloud side. If the A user sends the barrage comment data, the server W processes the barrage comment data, and the server W forwards the barrage comment data to the A user, the B user, the C user, the D user, and the E user.

FIG. 2 is a schematic diagram of a method for generating a barrage according to an embodiment of the present application. As shown in FIG. 2, the generating method includes the following steps:

S21. Acquire identification information of a party supported by the terminal.

In this step S21, the identity identification information of the party supported by the terminal here is that the user selects the corresponding game team or character in the terminal interface according to his or her preference for a certain game team or character. Secondly, after the user completes the selection on the terminal interface, the terminal sends the identification information to the server, and the server stores the identification information in a memory middleware or other storage location. Referring to FIG. 1 and FIG. 2, when the A user selects the team A on the terminal interface, the server W stores the first identity identification information corresponding to the A user.

In this step S21, the identity identification information of the party supported by the terminal may be acquired, and the flag information of the party supported by the multiple terminals may also be acquired.

In this step S21, the user switches the support party by selecting the switching mode. For example, in combination with Figure 1 and Figure 2, the A user selects Team A for the first time, that is, supports Team A. At this time, the server W stores the A user. Support team A's first identification information. After that, the A user discards the team A and selects the team B by selecting the switching mode. At this time, the server W replaces the first identity information previously stored in the memory middleware or other storage location with the second identity information.

In this step S21, obtaining the identity identification information of the party supported by each terminal may be obtained in multiple manners, for example, by adopting a network active access mode or a challenge response mode.

S22. Receive the bulletscreen comment data sent by the terminal.

In this step S22, the barrage comment data here is the user's comment on the supported party or the non-supporting party or the third party. FIG. 3 is a schematic flowchart of receiving barrage comment data sent by each terminal according to an embodiment of the present application. As shown in FIG. 3, receiving the bulletscreen comment data sent by each terminal further includes the following steps:

S221. According to the barrage preset model, the tag includes an illegal word or field;

S222. Determine a number of words in the bullet review data.

S223. Output the processed barrage comment data.

In step S221, the illegal word or field here is preset, and the barrage comment data sent by the terminal needs to be matched and verified with the barrage preset model in the server, if the barrage comment data includes For illegal words or fields, the server deletes the barrage comment data. With this method, it can present a civilized barrage culture for the user and enhance the interest in watching the video.

In step S222, if the number of words in the barrage comment data exceeds the limit, the previous paragraph of the barrage comment data is output according to the maximum number of words of the barrage comment data, and the latter segment of the text is deleted.

In this embodiment, step S221 and step S222 do not have a specific execution sequence, and the two steps may be performed by the server at the same time, or the two steps may be performed sequentially.

In this embodiment, the user may set the terminal screen to display the number of the barrage in a certain period of time on the terminal side, or may set the number of the barrage to be displayed on the server side for a certain period of time. For example, the one-second screen of the terminal screen is 36 frames, and the upper limit of the display barrage is set in one frame. For example, a terminal screen displays up to 50 hops of barrage in 5 seconds. Here, the user can set a certain time period on the terminal side to display a certain number of barrages, and can also set a certain time period on the server side to display a certain number of barrage. With this method, it can freely limit the display number of the barrage according to the needs of the user, and improve the user experience.

S23. Establish, according to the identity identification information, feature information associated with the barrage comment data.

In another embodiment, the feature information includes a barrage rendering mode or a game party logo or a set of the barrage rendering mode and the game party logo or the first barrage output track or the second barrage output track or the first barrage output track. And a collection of second bullet output trajectories. The second bullet output trajectory is opposite to the first bullet screen output trajectory.

S24. Generate a barrage according to the feature information.

In step S24, the barrage is a differentiated barrage with respect to each terminal. That is, the barrage displayed by the terminal of the A user supporting the team A is different from the barrage displayed by the terminal of the B user supporting the team B. Therefore, the C users who support team A can identify the partner A users who support team A through the differentiated barrage. During the live event, A users and C users form an emotional identity on team A through the barrage. Improve the interaction between A users and C users, and thus enhance the user experience of the product.

In this embodiment, by the method provided in this embodiment, the user finds a companion fan who belongs to the same game team through the differentiated barrage in the process of the live event, and each user who belongs to the same game team is in the barrage. The comments can form an emotional recognition of each competition team. On the one hand, this not only enhances the interaction between the two terminals, but also enhances the user engagement and interaction of other supporters, thereby expanding the scope of interaction; On the one hand, through the differentiated barrage, the barrage issued by each terminal is relatively personalized, thereby enhancing the user's experience of the product.

FIG. 4 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 4, the generating method includes the following steps:

S41. Acquire identification information of a party supported by the terminal.

S42. Receive the bulletscreen comment data sent by the terminal.

S43. Establish, according to the identity identification information, a barrage rendering manner that is associated with the barrage comment data, including setting a font format.

In this step S43, the font format is set here to include any size, type, shape, color, thickness, italic or normal body of the font, and the like. For example, the font type can be the language of any country or nation, the font shape can be a WordArt, the font color can be colorful, and so on. The server establishes a barrage rendering method including setting a font format associated with the barrage comment data according to the identification information, where the font format can be edited freely by the user or by the server. set.

S44. Generate a barrage including setting a font format according to the barrage rendering mode including setting a font format.

Please refer to FIG. 5. FIG. 5 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting a font format according to another embodiment of the present application. The interface shown in FIG. 5 is a display interface 10 that is watching live video of the A user terminal supporting the team A, wherein the display interface 10 includes a first barrage area 101, a second barrage area 102, and a third barrage area. 103. The font format of the barrage "A team player 8 is great!" in the first barrage area 101 is italicized, wherein the barrage is sent by the B user terminal supporting the team A. The font format of the barrage "B team 5 is too handsome" in the second barrage area 102 is a normal body, wherein the barrage is sent by the C user terminal supporting the team B. A user sees the bar screen sent by the B user in italic font format, and then follows the B user to cheer for the team A, and then sends the barrage in the third barrage area 103. "The foot of team A is really timely" .

Please refer to FIG. 6. FIG. 6 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting a font format according to another embodiment of the present application. The difference between Fig. 6 and Fig. 5 is that the B user changes the font format in the transmission barrage, and changes the original large font to a small font, and the original "A team player 8 is awesome!" is modified to "A". Team 8 is awesome!". It is worth noting here that no matter how the B user modifies the font format, as long as the barrage rendering method including the setting font format associated with the barrage comment data is established, the barrage rendering mode is unchanged, but only The other formats of the font can be freely edited by the user.

FIG. 7 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 7, the generating method includes the following steps:

S51. Acquire identification information of a party supported by the terminal.

S52. Receive the bulletscreen comment data sent by the terminal.

S53. Establish, according to the identity identification information, a barrage rendering manner that includes setting an animation associated with the barrage comment data.

In this step S53, the animation is set to include an animation pattern of an arbitrary color, an animation of any character, and the like. The server establishes a barrage rendering method including setting an animation associated with the barrage comment data according to the identification information, and the style of setting the animation here can be freely selected by the user, or can be served by the user. Server specified.

S54. Generate a barrage including setting an animation according to the barrage rendering mode including setting an animation.

Please refer to FIG. 8. FIG. 8 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting an animation according to another embodiment of the present application. The interface shown in FIG. 8 is a display interface 10 for watching live video of the A user terminal supporting the team A, wherein the display interface 10 includes a first barrage area 101, a second barrage area 102, and a third barrage area. 103. The first animation of the barrage in the first barrage area 101 "A team player 8 is awesome! + first animation" is a panda, wherein the barrage is sent by the B user terminal supporting the team A. The second animation of the barrage "B team 5 is too handsome + second animation" in the second barrage area 102 is a dolphin, wherein the barrage is sent by the C user terminal supporting the team B. A user sees the bouncer of the Panda animation sent by the B user, and then cheers the team B with the B user, and then sends the barrage in the third barrage area 103. "The foot of the No. 8 player is really timely + the first An animation."

Please refer to FIG. 9. FIG. 9 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting an animation according to another embodiment of the present application. The difference between Figure 9 and Figure 8 is that the B user changes the font format in the send barrage, and the original large-scale font is modified to the small italic font, and the original "A team 8 player is great! + "Animation" was changed to "A team 8 player is great! + first animation". It is worth noting here that no matter how the B user modifies the font format, as long as the barrage rendering method including setting the animation associated with the barrage comment data is established, the barrage rendering mode is unchanged, only the barrage The font format of the comment data can be edited freely by the user or by the server. It should also be reminded here that the B user can also arbitrarily modify other formats of the barrage comment data.

FIG. 10 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 10, the generating method includes the following steps:

S61. Acquire identification information of a party supported by the terminal.

S62. Receive the bulletscreen comment data sent by the terminal.

S63. Establish, according to the identity identification information, a barrage rendering manner that includes setting a display position associated with the barrage comment data.

In this step S63, the set display position is a position where the barrage is arbitrarily displayed on the terminal screen, that is, the set display position may be the top, bottom, left side, right side, and the like of the display screen. The server establishes a barrage rendering party including the set display position associated with the barrage comment data according to the identification information. After the formula, the style of the barrage that sets the display position here can be freely selected by the user or specified by the server.

S64. Generate a barrage including setting a display position according to the barrage rendering mode including setting a display position.

Please refer to FIG. 11. FIG. 11 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting a display position according to another embodiment of the present application. The interface shown in FIG. 11 is a display interface 10 that is watching live video of the A user terminal supporting the team A, wherein the display interface 10 includes a first barrage area 101 and a second barrage area 102. The display position of the barrage "A team player 8 is good!" in the first barrage area 101 is on the right side of the display interface, wherein the barrage is sent by the B user terminal supporting the team A. The display position of the barrage "B team No. 5 is too handsome" in the second barrage area 102 is directly below the B-send sent by the B-user, wherein the barrage is sent by the C-user terminal supporting the B team. A user sees the bar screen sent by the B user, including the set display position, and then follows the B user to cheer for the team A, and then sends the barrage "A team player No. 8 is really timely." It is worth noting here that the difference from the above embodiment is that there are only two barrage areas in this embodiment. A barrage sent by a user supporting different parties can only display one of the two barrage zones. A user knows the barrage area of his support party through the barrage sent by other terminals. Of course, here, A user can also tentatively know his support through the push screen of the terminal and the barrage area of the barrage. The barrage area of the square.

Please refer to FIG. 12 , which is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting a display position according to another embodiment of the present application. The difference between FIG. 12 and FIG. 11 is that the B user changes the font format in the transmission barrage, and changes the original large font to a small font, and the original "A team player 8 is awesome!" is modified to "A". Team 8 is awesome!". It is worth noting here that no matter how the B user modifies the font format, as long as the barrage rendering method including setting the display position associated with the barrage comment data is established, the barrage rendering mode is unchanged, only the bomb The font format of the curtain comment data can be freely edited by the user. It should also be reminded here that the B user can also arbitrarily modify other formats of the barrage comment data.

FIG. 13 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 13, the generating method includes the following steps:

S71. Acquire identification information of a party supported by the terminal.

S72. Receive the bulletscreen comment data sent by the terminal.

S73. Establish, according to the identity identification information, a barrage rendering manner that includes setting transparency according to the barrage comment data.

In this step S73, the transparency is the degree of light transmission of the barrage on the screen display interface, and the user can see the barrage with different depth and depth on the display screen of the terminal screen. The server establishes a barrage rendering method including setting transparency according to the identification information, and the style of the barrage for setting the transparency here can be freely selected by the user or specified by the server.

S74. Generate a barrage including setting transparency according to the barrage rendering mode including setting transparency.

Please refer to FIG. 14. FIG. 14 is a schematic diagram of a first application scenario when the feature information is a barrage rendering mode including setting transparency according to another embodiment of the present disclosure. The interface shown in FIG. 14 is a display interface 10 of the A user terminal supporting the team A watching the live video, wherein the display interface 10 includes the first barrage area 101, the second barrage area 102, and the three barrage area. 103. The first barrage area 101 includes a barrage "A team player No. 8 is awesome!", wherein the barrage is sent by the B user terminal supporting the team A. The second barrage area 102 includes a barrage "B team No. 5 is too handsome", wherein the barrage is sent by the C user terminal supporting the team B. Here, the transparency of the barrage sent by the B user "A team player 8 is great!" is more transparent than the barrage sent by the C user "B team 5 is too handsome". A user sees the relatively shallow barrage sent by the B user, and then plays the team with the B user, and then sends the barrage in the third barrage area 103. "The foot of the No. 8 player is really timely."

Please refer to FIG. 15. FIG. 15 is a schematic diagram of a second application scenario when the feature information is a barrage rendering mode including setting transparency according to another embodiment of the present application. The difference between FIG. 15 and FIG. 14 is that the B user changes the font format in the transmission barrage, and the original large font is modified into a small font, and the original "A team player 8 is awesome!" is modified to "A". Team 8 is awesome!". It is worth noting here that no matter how the B user modifies the font format, as long as the barrage rendering method including the setting transparency is established in association with the barrage comment data, the barrage rendering mode is unchanged, only the barrage The font format of the comment data can be freely edited by the user. It should also be reminded here that the B user can also arbitrarily modify other formats of the barrage comment data.

FIG. 16 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 16, the generating method includes the following steps:

S81. Acquire identification information of a party supported by the terminal.

S82. Receive the bulletscreen comment data sent by the terminal.

S83. Establish, according to the identity identification information, an identifier associated with the barrage comment data and symbolizing a party supported by the terminal;

For competitions or other confrontational activities, the team logo is a way for users to more intuitively identify the party they support. In this step S83, the team logo is one of the ways of symbolizing the party supporting the terminal, and the identifier of the party supporting the terminal may also include other types of identification patterns. The server establishes the identifier of the party supporting the terminal associated with the barrage comment data according to the identification information, and the style identified here may be freely selected by the user or specified by the server.

S84. Generate a barrage including the identifier of the party supporting the terminal according to the identifier of the party supporting the terminal.

Please refer to FIG. 17. FIG. 17 is a schematic diagram of a first application scenario when the feature information is included in the identifier of the party supporting the terminal according to another embodiment of the present application. The interface shown in FIG. 17 is a display interface 10 for watching live video of the A user terminal supporting the team A, wherein the display interface 10 includes a first barrage area 101, a second barrage area 102, and a third barrage area. 103. The first team logo in the first barrage area 101 "A team player 8 is awesome! + team A logo" is a small fish figure, wherein the barrage is sent by the B user terminal supporting the team A. The B team logo of the barrage "B team No. 5 is too handsome + B team logo" in the second barrage area 102 is a bird figure, wherein the barrage is sent by the C user terminal supporting the team B. A user sees the barrage sent by the B user including the fish graphic, and then plays the team with the B user, and then sends the barrage in the third barrage area 103. "The foot of the No. 8 player is really timely + Team A logo."

Please refer to FIG. 18. FIG. 18 is a schematic diagram of a second application scenario according to another embodiment of the present application, when the feature information is included to include an identifier of a party supported by the terminal. The difference between FIG. 18 and FIG. 17 is that the B user changes the font format in the sent bulletscreen comment data, and the original large-scale font is modified into a small italic font, and the original "A team 8 player is good!" +A team logo" was changed to "A team 8 player is awesome! + team A logo". It is worth noting here that no matter how the B user modifies the font format, as long as the association with the barrage comment data is established to symbolize the identity of the party supported by the terminal, the logo in the barrage is unchanged, only the barrage comment data. The font format can be edited freely by the user or by the server. It should also be reminded here that the B user can also arbitrarily modify other formats of the barrage comment data.

In the above various embodiments, the steps of the respective embodiments may mutually combine the implementations of the steps in the respective embodiments, and need not be described herein.

In the above embodiments, those skilled in the art should consider that in addition to the barrage rendering mode described in the above embodiments, other barrage rendering modes can be utilized to generate the differentiated barrage.

In each of the above embodiments, through the differentiated barrage, during the live event, the A user and the B user form an emotional identity on the team A through the barrage, thereby improving the interaction between the A user and the B user, and thus Improve user experience with the product.

FIG. 19 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 19, the generating method includes the following steps:

S91. Acquire identification information of a party supported by the terminal.

S92. Receive the bulletscreen comment data sent by the terminal.

S93. Establish, according to the identity identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.

In this step S93, the second barrage output trajectory is opposite to the first barrage output trajectory.

S94. Generate a barrage including the first set font format according to the first barrage output trajectory;

In this step S94, the first bullet output trajectory is from the left side to the right side of the screen display interface, or from the right side to the left side.

S95. Generate a barrage including the second set font format according to the second barrage output trajectory.

In this step S95, the second barrage output track is from the left side to the right side of the screen display interface, or from the right side to the left side.

For the execution sequence of step S94 and step S95, there is no succession. Step S94 may be performed first, or step S95 may be performed first, or step S94 and step S95 may be performed at the same time.

Please refer to FIG. 20. FIG. 20 is a schematic diagram of an application scenario of generating a barrage including a first or second set font format according to the first or second screen output trajectory according to another embodiment of the present application. The interface shown in FIG. 20 is a display interface 10 that is watching the live video of the A user terminal of the team A, wherein the display interface 10 includes generating the first font format according to the first barrage output track 10A. A barrage 101 "A team refuels" and a second barrage 102 "B team must win" including the first set font format is generated according to the second barrage output track 10B. Among them, the first barrage 101 "A team refueling" is sent to support the B user terminal of the team A, the second barrage 102 "B team must win" is to support the B team C Transmitted by the terminal. Also, it is assumed here that the first barrage output trajectory is from the left side to the right side of the screen display interface, and the second barrage output trajectory is from the right side to the left side of the screen display interface. A user finds the fan partner through the first barrage output trajectory, and then follows the B user to cheer for team A. Then, according to the first barrage output track 10A, the third barrage 103 "A team, I am quite you" is sent.

In this embodiment, the setting font format of the first or second type of font format bar screen is arbitrarily selected.

FIG. 21 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 21, the generating method includes the following steps:

S211. Acquire identification information of a party supported by the terminal.

S212. Receive the bulletscreen comment data sent by the terminal.

S213. Establish a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data according to the identity identification information.

S214. Generate a barrage including the first set animation according to the first barrage output trajectory;

S215. Generate a barrage including a second set animation according to the second barrage output trajectory.

The difference between this embodiment and the above embodiment is that the present embodiment generates a barrage including the first or second set animation according to the first barrage output trajectory or the second barrage output trajectory.

In the present embodiment, the style of the first or second set animation is arbitrarily selected.

FIG. 22 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 22, the generating method includes the following steps:

S31. Acquire identification information of a party supported by the terminal.

S32. Receive the bulletscreen comment data sent by the terminal.

S33. Establish, according to the identity identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.

S34. Generate a barrage including the first set display position according to the first barrage output trajectory;

S35. Generate a barrage including a second set display position according to the second barrage output trajectory.

The difference between this embodiment and the above embodiment is that the present embodiment follows the first bullet output trajectory. Or the second barrage output track generates a barrage including the first or second set display position.

In the present embodiment, the first or second set display position is arbitrarily selected.

FIG. 23 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 23, the generating method includes the following steps:

S231. Acquire identification information of a party supported by the terminal.

S232. Receive the bulletscreen comment data sent by the terminal.

S233. Establish, according to the identity identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.

S234. Generate a barrage including a first set transparency according to the first barrage output trajectory;

S235. Generate a barrage including a second set transparency according to the second barrage output trajectory.

The difference between this embodiment and the foregoing embodiment is that the present embodiment generates a barrage including the first or second set transparency according to the first barrage output trajectory or the second barrage output trajectory.

In the present embodiment, the transparency of the first or second setting transparency is arbitrarily selected.

FIG. 24 is a schematic diagram of a method for generating a barrage according to another embodiment of the present application. As shown in FIG. 24, the generating method includes the following steps:

S251. Acquire identification information of a party supported by the terminal.

S252. Receive the bulletscreen comment data sent by the terminal.

S253. Establish, according to the identity identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.

S254. Generate, according to the output trajectory of the first barrage, a barrage including a first type of identifier that is a party supported by the terminal;

S255. Generate a barrage including a second identifier that symbolizes the party supported by the terminal according to the second barrage output trajectory.

The difference between this embodiment and the foregoing embodiment is that the present embodiment generates a barrage including the first or second type of symbol that supports the support of the terminal according to the first barrage output trajectory or the second barrage output trajectory. .

In the present embodiment, the identifier of the first or second type of party supporting the terminal is arbitrarily selected.

In the above embodiments, those skilled in the art should consider that in addition to the above-described various embodiments, according to the first barrage output trajectory or the second barrage output trajectory to output the differentiated barrage, other bombs can be utilized. The curtain rendering method combines the output of the bullet screen to generate a differentiated bullet.

In each of the above embodiments, the track shape, the track color, the track size, and other attributes of the first barrage output track or the second barrage output track may be arbitrarily changed, and are not limited to linear.

In each of the above implementations, more than two barrage output trajectories may also be included. The designer can design the number of the curtain output trajectory according to the actual application scene of the barrage.

In each of the above embodiments, through the differentiated barrage, during the live event, the user forms an emotional identity on the common support party through the barrage, thereby improving the interaction between the users, thereby enhancing the user's Product experience.

FIG. 25 is a schematic diagram of a blind date scene for generating a differentiated bullet according to an output trajectory of a bullet screen according to another embodiment of the present application. The interface shown in FIG. 25 is a display interface 10 that is watching a live video of an A user terminal supporting a male, wherein the display interface 10 includes generating a first font format according to the first screen output track 10A. A barrage 101 "A male is great" and a second barrage 102 including "the first set font format" is generated according to the second barrage output track 10B. The first barrage 101 is sent by a B user terminal supporting a male, and the second barrage 102 is sent by a C user terminal supporting a male. Also, it is assumed here that the first barrage output trajectory is from the left side to the right side of the screen display interface, and the second barrage output trajectory is from the right side to the left side of the screen display interface. A user finds the emotional approver through the first barrage output trajectory, and then follows the B user to help the A man to help the confidence, and then sends the first set font format barrage "A male to make persistent efforts."

The method provided in this embodiment is not limited to the application scenario of the game class, and can also be used in blind date and other confrontational or entertainment programs.

On the other hand, FIG. 26 is a device for generating a barrage according to an embodiment of the present application. As shown in Figure 26, the device includes:

An obtaining module 261, configured to acquire identity identification information of a party supported by the terminal;

The receiving module 262 is configured to receive the barrage comment data sent by the terminal;

The establishing module 263 is configured to establish, according to the identity identification information, feature information associated with the barrage comment data;

The generating module 264 is configured to generate a barrage according to the feature information.

In this embodiment, the feature information includes a barrage rendering mode and/or a game party identity.

FIG. 27 is a schematic structural diagram of a setup module provided by an embodiment of the present application. As shown in FIG. 27, the establishing module 263 includes at least:

a first establishing unit 2631, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting a font format associated with the barrage comment data; a second establishing unit 2632, configured to use the identity identification information according to the identity identification information Establishing a barrage rendering manner including setting an animation associated with the barrage comment data; a third establishing unit 2633, configured to establish, according to the identity identification information, a setting display associated with the barrage comment data The fourth establishing unit 2634 is configured to establish, according to the identification information, a barrage rendering manner including setting transparency, which is associated with the barrage comment data, and a fifth establishing unit 2635, configured to Based on the identification information, an identifier associated with the barrage comment data and symbolizing the party supported by the terminal is established.

FIG. 28 is a schematic structural diagram of a generation module according to an embodiment of the present application. As shown in FIG. 28, the generating module 264 includes at least:

a first generating unit 2641, configured to generate a barrage including a set font format according to the barrage rendering mode including setting a font format; and a second generating unit 2642, configured to perform a barrage according to the setting animation a rendering mode, generating a barrage including a set animation; a third generating unit 2643, configured to generate a barrage including a set display position according to the barrage rendering mode including setting a display position; and a fourth generating unit 2644, And a fifth generating unit 2645, configured to generate, according to the identifier of the party supported by the terminal, a party including the symbolic terminal, according to the barrage rendering manner including setting the transparency. The barrage of the logo.

In this embodiment, the feature information includes at least a first barrage output trajectory and/or a second barrage output trajectory, wherein the second barrage output trajectory is opposite to the first barrage output trajectory.

In this embodiment, the generating module 264 includes at least:

a sixth generating unit 2646, configured to generate, according to the first barrage output trajectory, a first type a seventh font generating unit 2647, configured to generate a barrage including a second set font format according to the second barrage output trajectory; and an eighth generating unit 2648, configured to follow the a barrage output trajectory, generating a barrage including a first type of animation; a ninth generation unit 2649, configured to generate a barrage including the second set animation according to the second barrage output trajectory; a generating unit 2650, configured to generate a barrage including a first set display position according to the first barrage output trajectory; and an eleventh generating unit 2651, configured to generate, according to the second barrage output trajectory, a second type of display position display barrage; a twelfth generating unit 2652, configured to generate a barrage including the first set transparency according to the first barrage output trajectory; and a thirteenth generating unit 2653 And generating a barrage including a second set transparency according to the second barrage output trajectory; and a fourteenth generating unit 2654, configured to generate, according to the first barrage output trajectory, a party including the symbolic terminal support The first type of bullet ; Fifteenth generating unit 2655, for output in accordance with said second barrage track, generating a second identification barrage side supported by the terminal symbol.

In another aspect, FIG. 29 is a server provided by an embodiment of the present application. As shown in Figure 29, the server includes:

a communication module 291, configured to communicate with the terminal;

The processor 292 is configured to acquire identity identification information of the party supported by the terminal, receive the barrage comment data sent by each terminal, and establish, according to the identity identification information, feature information associated with the barrage comment data, according to the The feature information is generated to generate a bullet.

The processor is the control center of the server, and connects various parts of the entire electronic device by using various interfaces and lines, by running or executing software programs and/or modules stored in the storage unit, and calling data stored in the storage, Perform various functions and/or process data of the electronic device. The processor may be composed of an integrated circuit, or may be composed of a plurality of sealed integrated chips that connect the same function or different functions. That is, the processor can be a combination of a GPU, a digital signal processor, and a control chip in the communication unit.

FIG. 30 is a schematic diagram showing the hardware structure of an electronic device for performing a method for generating a barrage according to an embodiment of the present invention. As shown in FIG. 30, the electronic device 30 includes:

One or more processors 301 and memory 302, one processor 301 is taken as an example in FIG.

The processor 301 and the memory 302 can be connected by a bus or other means, in FIG. The bus connection is an example.

The memory 302 is used as a non-volatile computer readable storage medium, and can be used for storing a non-volatile software program, a non-volatile computer executable program, and a module, as in the method for generating a barrage in the embodiment of the present application. Program instructions/modules (e.g., individual modules and units shown in Figures 26-28). The processor 301 executes various functional applications and data processing of the server by executing non-volatile software programs, instructions, and modules stored in the memory 302, that is, the method for generating the barrage of the above method embodiment.

The memory 302 may include a storage program area and an storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data created according to usage of the generation device of the barrage, and the like. Moreover, memory 302 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 302 can optionally include a memory remotely located relative to the processor 301 that can be connected to the rendering device of the barrage via a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The one or more modules are stored in the memory 302, and when executed by the one or more processors 301, perform a method of generating a barrage in any of the above method embodiments, for example, performing the above described diagram 2 to FIG. 4, FIG. 7, FIG. 10, FIG. 13, FIG. 16, FIG. 19 and FIG. 21 to FIG. 24, the functions of the modules 261 to 264 in FIG. 26 and the units 2631 to 2635 in FIG. 27 are implemented. And implement the functions of units 2641-2655 in FIG.

The above products can perform the methods provided by the embodiments of the present application, and have the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided by the embodiments of the present application.

The electronic device of the embodiment of the present application exists in various forms, including but not limited to:

Server: A device that provides computing services. The server consists of a processor, hard disk, memory, system bus, etc. The server is similar to a general-purpose computer architecture, but because of the need to provide highly reliable services, processing power, stability, and reliability. Security, scalability, manageability and other aspects are high.

Other electronic devices with data interaction capabilities.

The embodiment of the present application provides a non-transitory computer readable storage medium storing computer-executable instructions that are executed by one or more processors, such as in FIG. a processor 301, which may cause the one or more processors to perform the method of barrage generation in any of the above method embodiments, for example, perform the above described FIG. 2 to FIG. 4, FIG. 7, FIG. 10, FIG. The method of FIG. 16, FIG. 19, and FIG. 21 to FIG. 24, the functions of the modules 261 to 264 in FIG. 26, the units 2631 to 2635 in FIG. 27, and the functions of the units 2641-2655 in FIG. 28 are implemented. .

The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie may be located A place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment.

Through the description of the above embodiments, those skilled in the art can clearly understand that the various embodiments can be implemented by means of software plus a general hardware platform, and of course, by hardware. A person skilled in the art can understand that all or part of the process of implementing the above embodiments can be completed by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium. When executed, the flow of an embodiment of the methods as described above may be included. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, and are not limited thereto; in the idea of the present application, the technical features in the above embodiments or different embodiments may also be combined. The steps may be carried out in any order, and there are many other variations of the various aspects of the present application as described above, which are not provided in the details for the sake of brevity; although the present application has been described in detail with reference to the foregoing embodiments, The skilled person should understand that the technical solutions described in the foregoing embodiments may be modified, or some of the technical features may be equivalently replaced; and the modifications or substitutions do not deviate from the embodiments of the present application. The scope of the technical solution.

Claims

A method for generating a barrage, comprising the steps of:

Obtaining identification information of the party supported by the terminal;

Receiving the bulletscreen comment data sent by the terminal;

And establishing, according to the identity identification information, feature information associated with the barrage comment data;

A barrage is generated based on the feature information.
The method according to claim 1, wherein the feature information comprises a barrage rendering mode and/or a supporter identity, then:

And establishing the feature information associated with the barrage comment data, specifically:

Based on the identification information, a barrage rendering manner associated with the barrage comment data and/or an identification of the support party is established.
The method according to claim 2, wherein the establishing the feature information associated with the barrage comment data according to the identity identification information comprises at least:

And establishing, according to the identification information, a barrage rendering manner including setting a font format associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting an animation associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting a display position associated with the barrage comment data; or

And establishing, according to the identification information, a barrage rendering manner including setting transparency according to the barrage comment data; or

Based on the identification information, an identifier associated with the barrage comment data and symbolizing the party supported by the terminal is established.
The method according to claim 3, wherein the generating a barrage according to the feature information comprises at least:

Generating a barrage including setting a font format according to the barrage rendering mode including setting a font format; or

Generating a barrage including setting an animation according to the barrage rendering method including setting an animation; or

Generating a barrage including setting a display position according to the barrage rendering mode including setting a display position; or

Generating a barrage including setting transparency according to the barrage rendering method including setting transparency; or

According to the identifier of the party supporting the terminal, a barrage including an identifier symbolizing the party supported by the terminal is generated.
The method according to any one of claims 1 to 4, wherein the feature information comprises at least a first barrage output trajectory and/or a second barrage output trajectory, wherein the second barrage output trajectory is The first barrage output trajectory is reversed, then:

The establishing the feature information associated with the barrage comment data is specifically:

And establishing, according to the identification information, a first barrage output trajectory and/or a second barrage output trajectory associated with the barrage comment data.
The method according to claim 5, wherein the generating the barrage according to the feature information comprises at least:

Generating a barrage including the first set font format according to the first barrage output trajectory; or

Generating a barrage including the second set font format according to the second barrage output trajectory; or

Generating a barrage including the first set animation according to the first barrage output trajectory; or

Generating a barrage including the second set animation according to the second barrage output trajectory; or

Generating a barrage including the first set display position according to the first barrage output trajectory; or

Generating a barrage including the second set display position according to the second barrage output trajectory; or By,

Generating a barrage including the first set transparency according to the first barrage output trajectory; or

Generating a barrage including the second set transparency according to the second barrage output trajectory; or

Generating, according to the first bullet output trajectory, a barrage including a first type of symbol symbolizing the party supported by the terminal; or

According to the second barrage output trajectory, a barrage including a second identifier symbolizing the party supported by the terminal is generated.
A device for generating a barrage, comprising:

An obtaining module, configured to acquire identity identification information of a party supported by the terminal;

a receiving module, configured to receive the barrage comment data sent by the terminal;

And a establishing module, configured to establish, according to the identity identification information, feature information associated with the barrage comment data;

And a generating module, configured to generate a barrage according to the feature information.
The apparatus according to claim 7, wherein said feature information comprises a barrage rendering mode and/or an identification of a supporter.
The apparatus according to claim 8, wherein the establishing module comprises at least:

a first establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting a font format associated with the barrage comment data;

a second establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting an animation associated with the barrage comment data;

a third establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting a display position associated with the barrage comment data;

a fourth establishing unit, configured to establish, according to the identity identification information, a barrage rendering manner that includes setting transparency according to the barrage comment data;

And a fifth establishing unit, configured to establish, according to the identity identification information, an identifier associated with the barrage comment data and symbolizing a party supported by the terminal.
The apparatus according to claim 9, wherein the generating module comprises at least:

a first generating unit, configured to generate a barrage including a set font format according to the barrage rendering mode including setting a font format;

a second generating unit, configured to generate a barrage including setting an animation according to the barrage rendering manner including setting an animation;

a third generating unit, configured to generate a barrage including setting a display position according to the barrage rendering manner including setting a display position;

a fourth generating unit, configured to generate a barrage including setting transparency according to the barrage rendering manner including setting transparency;

And a fifth generating unit, configured to generate a barrage including the identifier of the party supporting the terminal according to the identifier of the party supported by the terminal.
The device according to any one of claims 7 to 10, wherein the feature information comprises at least a first barrage output trajectory and/or a second barrage output trajectory, wherein the second barrage output trajectory is The first barrage output trajectory is reversed.
The apparatus according to claim 11, wherein the generating module comprises at least:

a sixth generating unit, configured to generate a barrage including the first set font format according to the first barrage output trajectory;

a seventh generating unit, configured to generate a barrage including a second set font format according to the second barrage output trajectory;

An eighth generating unit, configured to generate a barrage including the first set animation according to the first barrage output trajectory;

a ninth generating unit, configured to generate a barrage including a second set animation according to the second barrage output trajectory;

a tenth generating unit, configured to generate a barrage including the first set display position according to the first barrage output trajectory;

An eleventh generating unit, configured to generate a barrage including a second set display position according to the second barrage output trajectory;

a twelfth generating unit, configured to generate a barrage including the first set transparency according to the first barrage output trajectory;

a thirteenth generating unit, configured to generate a barrage including a second set transparency according to the second barrage output trajectory;

a fourteenth generating unit, configured to generate, according to the first barrage output trajectory, a barrage including a first type of symbol symbolizing a party supported by the terminal;

And a fifteenth generating unit, configured to generate, according to the second barrage output trajectory, a barrage including a second identifier that symbolizes a party supported by the terminal.
A server, comprising:

a communication module for communicating with the terminal;

a processor, configured to acquire identity identification information of the party supported by the terminal, receive the barrage comment data sent by each terminal, and establish, according to the identity identification information, feature information associated with the barrage comment data, according to the Feature information, generating a barrage.
An electronic device, comprising:

At least one processor; and,

a memory communicatively coupled to the at least one processor; wherein

The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the method of any of claims 1-6 method.
A non-transitory computer readable storage medium, wherein the computer readable storage medium stores computer executable instructions that, when executed by an electronic device, cause the electronic device to perform The method of any of claims 1-6.
A computer program product, comprising: a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by an electronic device The electronic device is caused to perform the method of any of claims 1-6.