WO2017166534A1 - 在线购买会员服务的方法和装置 - Google Patents

在线购买会员服务的方法和装置 Download PDF

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Publication number
WO2017166534A1
WO2017166534A1 PCT/CN2016/089773 CN2016089773W WO2017166534A1 WO 2017166534 A1 WO2017166534 A1 WO 2017166534A1 CN 2016089773 W CN2016089773 W CN 2016089773W WO 2017166534 A1 WO2017166534 A1 WO 2017166534A1
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Prior art keywords
member service
service
user
online
purchasing
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PCT/CN2016/089773
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English (en)
French (fr)
Inventor
郑天祥
白羽
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乐视控股（北京）有限公司
乐视电子商务（北京）有限公司
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Priority to US15/247,316 priority Critical patent/US20170287051A1/en
Publication of WO2017166534A1 publication Critical patent/WO2017166534A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Definitions

  • the present invention relates to the field of online shopping, and in particular, to a method and apparatus for purchasing membership services online.
  • the user can inquire at any time information such as the price of all products provided by various merchants who have settled in the online shopping mall.
  • the number of online shopping malls is increasing, for example, from the initial Taobao, Facebook to Jingdong Mall, and now to the LeTV Mall, the competition between various online malls is increasingly fierce.
  • the purchase methods of the virtual goods such as the member service are usually purchased directly, that is, the payment method of the virtual goods is directly entered into the settlement page after the user clicks the purchase, and the payment is made.
  • the purchase method reduces the steps of adding to the shopping cart to some extent, it seems to save the process, but in reality it has great drawbacks.
  • the shopping website needs two sets of payment systems, one for direct payment and the other for the purchase of goods in the shopping cart, which is not a small pressure on the operation cost and maintenance cost of the website. And burden.
  • online shopping online users usually choose to purchase multiple items at one time, but for virtual items such as member services, they need to be settled separately, so users need to settle twice or more, which causes inconvenience in operation. , greatly affecting the user experience.
  • An object of the present invention is to provide a method and apparatus for purchasing a member service online, which can put purchase information of a member service into a shopping cart, thereby performing settlement and purchase of a member service through a shopping cart.
  • the present invention provides a method of purchasing a member service online, comprising the steps of: obtaining an attribute information of a member service that the user intends to purchase; and an identifying step of identifying a member service that the user wants to purchase The act of adding a product to the shopping cart; and a settlement step that settles the amount of the member service paid by the user.
  • the method further comprises: determining, according to the attribute information, whether the member service has a corresponding derivative product; and displaying the information of the derivative product on a webpage for selling the member service.
  • the method further comprises: pre-storing a correspondence between the member service and the corresponding derivative product; and further determining, according to the correspondence, whether the member service has a corresponding derivative product.
  • the attribute information includes at least one of merchant information, name, content, quantity, and price to which the member service belongs.
  • the derivative product comprises one or more of the following: a mobile phone, a television, an accessory service.
  • the method further comprises: advancing the derivative product before the settlement step Steps to add to the shopping cart.
  • Another aspect of the present invention provides an apparatus for purchasing a member service online, comprising: an acquisition module for acquiring attribute information of a member service that the user intends to purchase; and an identification module connected to the acquisition module, the identification The module is for confirming that the user adds the member service item to be purchased to the shopping cart; and the settlement module, which settles the amount of the member service paid by the user.
  • the system further includes a judging module that judges whether the member service has a corresponding derivative product according to the attribute information.
  • the attribute information includes at least one of merchant information, name, content, quantity, and price to which the member service belongs.
  • the derivative product comprises one or more of the following: a mobile phone, a television, an accessory service.
  • a further aspect of the invention relates to a network device comprising: a memory, a communication interface, and a processor.
  • the memory is for storing program code; the processor reads program code stored in the memory to perform a method of purchasing a member service online as described above.
  • the present invention has the following beneficial effects: according to the online purchasing member service method of the present invention, the commodity settlement system of the shopping website can be simplified by putting the purchased member service product into the shopping cart and then performing settlement. There is no need to open a new settlement system for the settlement of virtual goods such as membership services, which greatly saves the labor of the staff in the background maintenance. Secondly, according to the online purchase member service method of the present invention, the purchase of the member service can also select the derivative products associated with the member service for purchase, which greatly increases the operating income of the shopping website, and the user can The derivative products are settled together to facilitate the user's shopping.
  • FIG. 1 is a flow diagram of a preferred embodiment of a method of purchasing a member service online in accordance with the present invention.
  • FIG. 2 is a flow diagram of another preferred embodiment of a method of purchasing a member service online in accordance with the present invention.
  • FIG. 3 is a flow diagram of still another preferred embodiment of a method of purchasing a member service online in accordance with the present invention.
  • FIG. 4 is a schematic diagram of an apparatus for purchasing a member service online in accordance with the present invention.
  • FIG. 5 is a structural block diagram of a network device in which a method of purchasing a member service online according to the present invention can be implemented.
  • Figure 1 shows a preferred embodiment of a method of purchasing membership services online in accordance with the present invention.
  • the attribute information of the member service such as the price, the quantity, the type of the member service, the duration of the member service, and the like.
  • the acquisition module of the server acquires the attribute information of the member service that the user wants to purchase.
  • the member service is added to the shopping cart, then in step S12, The server's identification module identifies the user's behavior of adding member services to the shopping cart.
  • the user pays for the member service of the shopping cart.
  • the settlement module of the server collects and settles the payment, thereby completing the entire purchase process of the member service.
  • Figure 2 shows another preferred embodiment of the method of online purchasing member services of the present invention.
  • the attribute information of the member service such as the price, the quantity, the type of the member service, the duration of the member service, and the like.
  • the server acquires these attribute information of the member service that the user wants to purchase.
  • the member service virtual item is added to the shopping cart, then in step S22, the server recognizes that the user joins the member service. The act of going to the shopping cart.
  • step S23 The user generally buys a plurality of items at the same time when browsing the shopping website, and other items are added to the shopping cart in a similar manner, and in step S23, the user is recognized to add other items to the shopping cart.
  • step S22 and step S23 have no mandatory order relationship and can change the order of each other. The step number is only to distinguish different steps, and does not mean that the present invention must be executed in this order.
  • step S24 the server collects and settles the payment, thereby completing the entire purchase process of the member service and other items.
  • Figure 3 shows a further preferred embodiment of the method of online purchasing member services of the present invention.
  • the attribute information of the member service such as the price, the quantity, the type of the member service, the duration of the member service, and the like.
  • the server acquires the attribute information of the member service that the user wants to purchase.
  • step S32 based on the attribute information described above, the server determines whether the member service has a corresponding derivative product.
  • the product introduction page of one or more derivative products is displayed on the product introduction page of the member service.
  • step S33 the server identifies that the user adds the member service to the shopping cart. behavior. And in S34, the behavior of the user adding the derivative product to the shopping cart is identified.
  • steps S32 and S33 can be exchanged without affecting the essence of the present invention.
  • a plurality of derivative products related to the member service may be displayed on the product introduction page of the member service, and the derivative product may be directly added to the shopping cart or click the link of the derivative product to enter the product introduction page and then added. shopping cart.
  • the introduction information of the derivative product may be popped up, and the user may click on the link of the derivative product or directly put it into the shopping cart.
  • step S35 the server collects and settles the payment, thereby completing the entire purchase process of the member service and the derivative product.
  • the user can still add a plurality of other items to the shopping cart and finally settle.
  • whether the member service has a corresponding derivative product may be determined according to the attribute information; and information of the derivative product is displayed on a webpage for selling the member service.
  • the attribute information includes one or more of the following: the merchant information, the name, the content, the quantity, and the price to which the member service belongs.
  • the derivative products include mobile phones, televisions, and ancillary services.
  • the VIP membership service can bind or recommend the derivative products of LeTV that are related to it, and the user can select the corresponding TV, along with the VIP. Members join the shopping cart to make a purchase. Or the VIP membership service is associated with another matching membership level (also a virtual product), then the user can add the matching membership level to the shopping cart for purchase.
  • the method includes: pre-storing a correspondence between the member service and a corresponding derivative product; and determining, according to the correspondence, whether the member service has a corresponding derivative product.
  • the server 100 of the shopping website includes an obtaining module 110 for acquiring attribute information of the member service that the user intends to purchase, and an identifying module 120, which is connected to the obtaining module 110, and the identifying module is configured to confirm that the user will purchase the member.
  • the server 100 further includes a determining module 130, which determines whether the member service has a corresponding derivative product according to the attribute information of the member service.
  • the online purchase member service method of the present invention by purchasing the purchased member service item into the shopping cart and then performing settlement, the product settlement system of the shopping website can be simplified, and the virtual goods such as the member service are no longer needed.
  • the settlement also opened up a new settlement system, which greatly saved the labor of the staff in the background maintenance.
  • the purchase of the member service can also select the derivative products associated with the member service for purchase, which greatly increases the operating income of the shopping website, and the user can The derivative products are settled together to facilitate the user's shopping.
  • the network device 1100 may be a host server having a computing capability, a personal computer PC, or a portable computer or terminal that can be carried.
  • the specific embodiments of the present invention do not limit the specific implementation of the computing node.
  • the network device 1100 includes a processor 1110, a communications interface 1120, a memory array 1130, and a bus 1140.
  • the processor 1110, the communication interface 1120, and the memory 1130 complete communication with each other through the bus 1140.
  • the communication interface 1120 is configured to communicate with a network element, where the network element includes, for example, a virtual machine management center, shared storage, and the like.
  • the processor 1110 is configured to execute a program.
  • the processor 1110 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present invention.
  • ASIC Application Specific Integrated Circuit
  • the memory 1130 is used to store files.
  • the memory 1130 may include a high speed RAM memory and may also include a non-volatile memory such as at least one disk memory.
  • Memory 1130 can also be a memory array.
  • the memory 1130 may also be partitioned, and the blocks may be combined into a virtual volume according to certain rules.
  • the above program may be program code including computer operating instructions.
  • the program can be configured to perform the method of online purchasing member services described above.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage and optical storage, etc.) including computer usable program code.

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Abstract

本发明公开了一种在线购买会员服务的方法和装置。该在线购买会员服务的方法包括以下步骤：获取步骤，其获取用户所打算购买的会员服务的属性信息；识别步骤，其识别用户将欲购买的会员服务商品添加到购物车的行为；以及结算步骤，其对对用户支付的会员服务金额进行结算。根据本发明的在线购买会员服务的方法，通过将购买的会员服务商品放入到购物车内随后进行结算，可以简化购物网站的商品结算系统，无需再为会员服务等虚拟商品的结算另开辟新的结算系统，大大节省了后台维护的工作人员的劳动力。

Description

在线购买会员服务的方法和装置
相关申请的交叉引用
本申请要求2016年3月30日提交的中国专利申请No.201610191670.5，发明名称为“在线购买会员服务的方法和装置”的优先权，该优先权申请的全部内容结合于此，以用于通过该引用的所有目的。
技术领域
本发明涉及网络购物领域，特别涉及一种在线购买会员服务的方法和装置。
背景技术
随着互联网网络和智能移动设备的发展，越来越多的用户选择网上购物，以方便、快速地获取商品。用户通过网络商城这一网络平台可以随时查询到入驻到网络商城的各个商家所提供的所有产品的信息例如价格等。目前网络商城的数量越来越多，例如从起初的淘宝、阿里巴巴到京东商城，再到现在的乐视商城等，各个网络商城之间的竞争也日益激烈。
现有的购物网站中，对于会员服务等虚拟商品的购买方式通常都是直接购买，亦即，这些虚拟商品的支付方式是在用户点击购买后，直接进入结算页面，进行付款支付。该购买方式虽然在某种程度上减少了添加到购物车的步骤，貌似节省了流程，但是实则却有很大的弊端。一方面，在这种支付方式下，购物网站需要两套支付系统，一套对应于直接支付，另一套对应于购物车的商品支付，对于网站的运营成本和维护成本是一个不小的压力和负担。另一方面，网络用户在网络购物中，通常会一次性地选择购买多件商品，而对于会员服务等虚拟商品反而需要单独结算，这样用户需要结算两次或者多次，造成了操作上的不便，大大影响了用户体验。
公开于该背景技术部分的信息仅仅旨在增加对本发明的总体背景的理解，而不应当被视为承认或以任何形式暗示该信息构成已为本领域一般技术人员所公知的现有技术。
发明内容
本发明的目的在于提供一种在线购买会员服务的方法和装置，其能够将会员服务的购买信息放入到购物车内，从而通过购物车来进行结算购买会员服务。
本发明的进一步的目的在于提供一种在线购买会员服务的方法和装置，其能够将会员服务及其与该会员服务对应的衍生产品方便地添加到购物车内，提高了用户体验和购物网站运营收入。
为实现上述目的，本发明提供了一种在线购买会员服务的方法，其包括以下步骤：获取步骤，其获取用户打算购买的会员服务的属性信息；识别步骤，其识别用户将欲购买的会员服务商品添加到购物车的行为；以及结算步骤，其对用户支付的会员服务的金额进行结算。
优选地，所述方法还包括：根据所述属性信息来判断所述会员服务是否存在相对应的衍生产品；以及在用于出售所述会员服务的网页上显示所述衍生产品的信息。
优选地，所述方法还包括：预先存储所述会员服务与相对应的衍生产品之间的对应关系；以及还根据所述对应关系来判断所述会员服务是否存在相对应的衍生产品。
优选地，所述属性信息包括所述会员服务所属的商户信息、名称、内容、数量、价格中的至少一个。
优选地，所述衍生产品包括以下的一种或多种：手机、电视、配套服务。
优选地，所述方法还包括：在所述结算步骤之前，将所述衍生产品进一 步添加到购物车的步骤。
本发明的另一方面提供了一种在线购买会员服务的装置，其包括：获取模块，其用于获取用户打算购买的会员服务的属性信息；识别模块，其与所述获取模块相连，该识别模块用于确认用户将欲购买的会员服务商品添加到购物车的行为；以及结算模块，其对用户支付的会员服务金额进行结算。
优选地，所述系统还包括判断模块，其根据所述属性信息来判断所述会员服务是否存在相对应的衍生产品。
优选地，所述属性信息包括所述会员服务所属的商户信息、名称、内容、数量、价格中的至少一个。
优选地，所述衍生产品包括以下的一种或多种：手机、电视、配套服务。
本发明的再一方面涉及一种网络设备，其包括：存储器、通信接口和处理器。所述存储器用于存储程序代码；所述处理器读取所述存储器中存储的程序代码，以执行如上所述的在线购买会员服务的方法。
与现有技术相比，本发明具有如下有益效果：根据本发明的在线购买会员服务的方法，通过将购买的会员服务商品放入到购物车内随后进行结算，可以简化购物网站的商品结算系统，无需再为会员服务等虚拟商品的结算另开辟新的结算系统，大大节省了后台维护的工作人员的劳动力。其次，根据本发明的在线购买会员服务的方法，在购买会员服务的同时还可以选择与该会员服务相关联的衍生产品进行购买，大大增加了购物网站的运营收入，同时用户可以将会员服务及其衍生产品一同进行结算，便利了用户的购物。
附图说明
图1是根据本发明的在线购买会员服务的方法的一个优选实施例的流程示意图。
图2是根据本发明的在线购买会员服务的方法的另一个优选实施例的流程示意图。
图3是根据本发明的在线购买会员服务的方法的再一个优选实施例的流程示意图。
图4是根据本发明的在线购买会员服务的装置的示意图。
图5是可实施根据本发明的在线购买会员服务的方法的网络设备的结构框图。
具体实施方式
下面结合附图，对本发明的具体实施方式进行详细描述，但应当理解本发明的保护范围并不受具体实施方式的限制。
除非另有其它明确表示，否则在整个说明书和权利要求书中，术语“包括”或其变换如“包含”或“包括有”等等将被理解为包括所陈述的元件或组成部分，而并未排除其它元件或其它组成部分。
实施例1
图1显示了根据本发明的在线购买会员服务的方法的一个优选实施例。如图1所示，在用户浏览购物网站的时候，如果打算在网站上购买会员服务，则选定了会员服务的属性信息，比如价格、数量、会员服务的类型、会员服务的时长等等。在步骤S11中，服务器的获取模块获取用户欲购买的会员服务的这些属性信息。接下来，与传统的会员服务的购买方式不同的是，根据本发明的方法中，当用户选定了所购买的会员服务后，会将会员服务加入到购物车当中，则在步骤S12中，服务器的识别模块会识别用户将会员服务加入到购物车的行为。接下来，用户对购物车的会员服务进行付费，在步骤S13中，则服务器的结算模块对该付费进行收取和结算，从而完成了会员服务的整个购买过程。
实施例2
图2显示了本发明的在线购买会员服务的方法的另一个优选实施例。如 图2所示，在用户浏览购物网站的时候，如果打算在网站上购买会员服务，则选定了会员服务的属性信息，比如价格、数量、会员服务的类型、会员服务的时长等等。在步骤S21中，服务器获取用户欲购买的会员服务的这些属性信息。接下来，根据本发明的方法中，当用户选定了所购买的会员服务后，会将会员服务这件虚拟商品加入到购物车当中，则在步骤S22中，服务器会识别用户将会员服务加入到购物车的行为。用户一般在浏览购物网站时会同时买多件商品，其它商品以类似的方式，均加入了购物车当中，则在步骤S23中识别用户将其它商品加入购物车的行为。需要说明的是，步骤S22和步骤S23并无强制的顺序关系而可以互相调换次序，步骤序号仅仅是区分不同的步骤而已，而并不表示本发明必须按照此顺序才能执行。接下来，用户对购物车的会员服务和其它商品进行付费，在步骤S24中，则服务器对该付费进行收取和结算，从而完成了会员服务和其它商品的整个购买过程。
实施例3
图3显示了本发明的在线购买会员服务的方法的再一优选实施例。如图3所示，在用户浏览购物网站的时候，如果打算在网站上购买会员服务，则选定了会员服务的属性信息，比如价格、数量、会员服务的类型、会员服务的时长等等。在步骤S31中，服务器获取用户欲购买的会员服务的这些属性信息。
接下来，在步骤S32中，根据上述属性信息，服务器会判断该会员服务是否存在相应的衍生产品。并在会员服务的商品介绍页上显示出一个或多个衍生产品的商品介绍页。
接下来，根据本发明的方法中，当用户选定了所购买的会员服务后，会将会员服务加入到购物车当中，则在步骤S33中，服务器会识别用户将会员服务加入到购物车的行为。并在S34中识别用户将衍生产品添加到购物车的行为。
需要说明的是，步骤S32和S33可以调换，而并不影响本发明的实质。
如上所述，在会员服务的商品介绍页面上可以显示有多个与该会员服务相关的衍生产品，该衍生产品可以直接添加进购物车或者点击该衍生产品的链接进入产品介绍页后再添加进购物车。可选择地，可以在选择会员服务的场次、时长等属性信息之后或者之间，系统弹出了衍生产品的介绍信息，用户可以此时点击衍生产品的链接或将其直接放入购物车。
接下来，用户对购物车的会员服务及其衍生商品进行付费，在步骤S35中，则服务器对该付费进行收取和结算，从而完成了会员服务和衍生商品的整个购买过程。当然在本实施例中，用户仍可以添加多个其它商品到购物车最后进行结算。
优选地，在该实施例中，可以根据所述属性信息来判断所述会员服务是否存在相对应的衍生产品；以及在用于出售所述会员服务的网页上显示所述衍生产品的信息。其中所述属性信息包括以下的一个或多个：所述会员服务所属的商户信息、名称、内容、数量、价格。所述衍生产品包括手机、电视、配套服务。
举例来说，如果购买1年的乐视电视的VIP会员服务，该VIP会员服务可以绑定或者推荐与之相关的乐视电视机的衍生产品，用户可以选择与之相对应的电视机，随同该VIP会员一同放入购物车，从而进行购买。或者该VIP会员服务与另一个配套的会员等级(同样为虚拟产品)为相关联产品，则用户可以将该配套的会员等级加入购物车进行购买。
优选地，在该实施例中，该包括：预先存储所述会员服务与相对应的衍生产品之间的对应关系；以及根据所述对应关系来判断所述会员服务是否存在相对应的衍生产品。
图4是根据本发明的在线购买会员服务的装置的示意图。其中购物网站的服务器100包括获取模块110，其用于获取用户打算购买的会员服务的属性信息；识别模块120，其与所述获取模块110相连，该识别模块用于确认用户将所购买的会员服务商品添加到购物车的行为；以及结算模块140，其对所述 用户支付的会员服务金额进行结算。
优选地，服务器100还包括判断模块130，其根据会员服务的属性信息来判断所述会员服务是否存在相对应的衍生产品。
上述模块的工作方式已在实施例1-3中进行了详细描述，在此不再赘述。
综上所述，根据本发明的在线购买会员服务的方法，通过将购买的会员服务商品放入到购物车内随后进行结算，可以简化购物网站的商品结算系统，无需再为会员服务等虚拟商品的结算另开辟新的结算系统，大大节省了后台维护的工作人员的劳动力。其次，根据本发明的在线购买会员服务的方法，在购买会员服务的同时还可以选择与该会员服务相关联的衍生产品进行购买，大大增加了购物网站的运营收入，同时用户可以将会员服务及其衍生产品一同进行结算，便利了用户的购物。
图3是可实施根据本发明的在线购买会员服务的方法的网络设备的结构框图。所述网络设备1100可以是具备计算能力的主机服务器、个人计算机PC、或者可携带的便携式计算机或终端等。本发明具体实施例并不对计算节点的具体实现做限定。
该网络设备1100包括处理器(processor)1110、通信接口(Communications Interface)1120、存储器(memory array)1130和总线1140。其中，处理器1110、通信接口1120、以及存储器1130通过总线1140完成相互间的通信。
通信接口1120用于与网元通信，其中网元包括例如虚拟机管理中心、共享存储等。
处理器1110用于执行程序。处理器1110可能是一个中央处理器CPU，或者是专用集成电路ASIC(Application Specific Integrated Circuit)，或者是被配置成实施本发明实施例的一个或多个集成电路。
存储器1130用于存放文件。存储器1130可能包含高速RAM存储器，也可能还包括非易失性存储器(non-volatile memory)，例如至少一个磁盘存储器。 存储器1130也可以是存储器阵列。存储器1130还可能被分块，并且所述块可按一定的规则组合成虚拟卷。
在一种可能的实施方式中，上述程序可为包括计算机操作指令的程序代码。该程序可被配置为用于执行上述的在线购买会员服务的方法。
本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器和光学存储器等)上实施的计算机程序产品的形式。
应当理解的是，在本发明的装置和/或方法中，各个步骤的执行可以按照说明书描写的顺序依次执行，但也可以彼此并行或独立的进行，只要达到了相同或等同的技术效果即可。
前述对本发明的具体示例性实施方案的描述是为了说明和例证的目的。这些描述并非想将本发明限定为所公开的精确形式，并且很显然，根据上述教导，可以进行很多改变和变化。对示例性实施例进行选择和描述的目的在于解释本发明的特定原理及其实际应用，从而使得本领域的技术人员能够实现并利用本发明的各种不同的示例性实施方案以及各种不同的选择和改变。本发明的范围意在由权利要求书及其等同形式所限定。

Claims (11)

  1. 一种在线购买会员服务的方法，其特征在于，包括以下步骤：
    获取步骤，其获取用户打算购买的会员服务的属性信息；
    识别步骤，其识别用户将欲购买的会员服务商品添加到购物车的行为；以及
    结算步骤，其对用户支付的会员服务的金额进行结算。
  2. 根据权利要求1所述的在线购买会员服务的方法，其特征在于，还包括：根据所述属性信息来判断所述会员服务是否存在相对应的衍生产品；以及
    在用于出售所述会员服务的网页上显示所述衍生产品的信息。
  3. 根据权利要求1所述的方法，其特征在于，还包括：
    预先存储所述会员服务与相对应的衍生产品之间的对应关系；以及
    根据所述对应关系来判断所述会员服务是否存在相对应的衍生产品。
  4. 根据权利要求1所述的方法，其特征在于，所述属性信息包括所述会员服务所属的商户信息、名称、内容、数量、价格中的至少一个。
  5. 根据权利要求2所述的方法，其特征在于，所述衍生产品包括以下的一种或多种：手机、电视、配套服务。
  6. 根据权利要求2所述的方法，其特征在于，还包括：
    在所述结算步骤之前，将所述衍生产品进一步添加到购物车的步骤。
  7. 一种在线购买会员服务的装置，其特征在于，包括：
    获取模块，其用于获取用户打算购买的会员服务的属性信息；
    识别模块，其与所述获取模块相连，该识别模块用于确认用户将欲购买 的会员服务商品添加到购物车的行为；以及
    结算模块，其对用户支付的会员服务金额进行结算。
  8. 根据权利要求7所述的在线购买会员服务的装置，其特征在于，还包括：判断模块，其根据所述属性信息来判断所述会员服务是否存在相对应的衍生产品。
  9. 根据权利要求7所述的在线购买会员服务的装置，其特征在于，所述属性信息包括所述会员服务所属的商户信息、名称、内容、数量、价格中的至少一个。
  10. 根据权利要求8所述的在线购买会员服务的装置，其特征在于，所述衍生产品包括以下的一种或多种：手机、电视、配套服务。
  11. 一种网络设备，其特征在于，包括：存储器、通信接口和处理器；
    所述存储器用于存储程序代码；
    所述处理器读取所述存储器中存储的程序代码，以执行如权利要求1-6中任意一项所述的在线购买会员服务的方法。
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