WO2017152557A1 - 业务对象投放方法、装置以及服务器 - Google Patents

业务对象投放方法、装置以及服务器 Download PDF

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Publication number
WO2017152557A1
WO2017152557A1 PCT/CN2016/089332 CN2016089332W WO2017152557A1 WO 2017152557 A1 WO2017152557 A1 WO 2017152557A1 CN 2016089332 W CN2016089332 W CN 2016089332W WO 2017152557 A1 WO2017152557 A1 WO 2017152557A1
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WO
WIPO (PCT)
Prior art keywords
business object
video
server
information
delivery
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PCT/CN2016/089332
Other languages
English (en)
French (fr)
Inventor
敖伟波
Original Assignee
乐视控股（北京）有限公司
乐视网信息技术（北京）股份有限公司
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Publication of WO2017152557A1 publication Critical patent/WO2017152557A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25875—Management of end-user data involving end-user authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server

Definitions

  • the present invention relates to the field of business object technologies, and in particular, to a method, device, and server for delivering a business object.
  • the existing business object delivery scheme triggers the business object delivery process by default in the following three situations:
  • the client user actively triggers the delivery of the business object, for example, the pause advertisement is displayed when the video is paused.
  • the client triggers the delivery of the business object according to the preset time point, the accumulated time of the user watching the video, and the system time, for example, when the preset time is satisfied, the client floats the advertisement, and the accumulated time of the user watching the video
  • the client triggers the delivery of the business object according to the current playing state of the video, for example, playing the pre-roll advertisement at the beginning of the video, and playing the post-ad placement advertisement at the end of the video.
  • the main process of the existing business object delivery scheme is that the client triggers the business object delivery process.
  • the client sends a request to the business object server to obtain the business object according to the default triggering business object delivery principle. If the business object is requested, the business object is started.
  • the process after the business object is played, continues to enter the video playing process; if the request does not acquire the business object, the business object delivery process is exited, and the video playing process is entered, for example, the currently playing video does not support the paused video display pause advertisement, and the client is When the video is paused, the service object playback request is sent to the server by default.
  • the server does not send the service object to the client, that is, the request sent by the client does not acquire the business object, so the client is quite Sent once The effect request will exit the business object delivery process and enter the video playback process.
  • the client adopts a default and unified business object delivery strategy for each video, and when it is determined that the current state satisfies any of the above three trigger business object delivery processes, The client will blindly trigger the business object delivery process to send a business object acquisition request to the server, and some requests may be invalid requests, and when processing invalid requests, not only impose additional operational burden on the server and the client, but also serve the client. Increase the extra waiting time.
  • the embodiment of the present invention provides a service object delivery method device and a server, so as to solve the problem that an existing service object delivery solution needs to process an invalid request, causing an additional operation burden for the server and the client, and adding extra waiting time for the client. problem.
  • the present invention discloses a service object delivery method, which includes: after the video is started, sending a request for obtaining a service object delivery policy to the server; wherein the request carries user information, the video information, and the play Receiving the device information corresponding to the device of the video; receiving the business object delivery policy returned by the server, wherein the service object delivery policy is determined by the server according to the user information, the video information, and the device information.
  • the business object is delivered according to the received business object delivery policy.
  • the present invention discloses a service object delivery method, which includes: receiving a request for acquiring a service object delivery policy sent by a client after the video is opened; wherein the request carries user information and the video information And the device information corresponding to the device that plays the video; determining the business object delivery policy according to the user information, the video information, and device information corresponding to the device that plays the video; and returning the determined service object delivery policy to The client.
  • the present invention further discloses a service object delivery device, comprising: a sending module, configured to send a request for obtaining a service object delivery policy to a server after the video is started; wherein the request carries user information The video information and the device information corresponding to the device that plays the video.
  • the receiving module is configured to receive a service object delivery policy returned by the server, where the service object delivery policy is determined by the server according to the user information.
  • the video information and the device information are determined; the delivery module is configured to perform the service object delivery according to the received business object delivery policy.
  • the present invention further discloses a server, comprising: a receiving module, configured to receive a request for acquiring a service object delivery policy sent by a client after the video is opened; wherein the request carries user information and a The video information and the device information corresponding to the device that plays the video; the determining module, configured to determine a service object delivery policy according to the user information, the video information, and device information corresponding to the device that plays the video; Used to return the determined business object delivery policy to the client.
  • a server comprising: a receiving module, configured to receive a request for acquiring a service object delivery policy sent by a client after the video is opened; wherein the request carries user information and a The video information and the device information corresponding to the device that plays the video; the determining module, configured to determine a service object delivery policy according to the user information, the video information, and device information corresponding to the device that plays the video; Used to return the determined business object delivery policy to the client.
  • An embodiment of the present invention provides a computer program comprising computer readable code, when the computer readable code is run on a server, causing the server to execute the business object delivery method described above.
  • An embodiment of the present invention provides a computer program comprising computer readable code, when the computer readable code is run on a client, causing the client to execute the business object delivery method described above.
  • Embodiments of the present invention provide a computer readable medium in which the above computer program is stored.
  • the service object delivery method, device, and server provided by the embodiment of the present invention send the user information, the video information, and the device information corresponding to the device that plays the video to the server after the video is turned on, and the server determines the current video, the user, and the information according to the information.
  • the business object delivery policy that the device can support, and the client can deliver the business object according to the business object delivery policy sent by the server. Since the business object delivery policy is supported by the current video, the user, and the device, it is ensured that the business object acquisition request sent by the client every time is a valid request. Since there is no invalid request, no matter whether the client or the server does not need to process the invalid request, it can avoid causing additional operational burden for the client and the server, and the client does not need to spend extra time waiting for the response result of the invalid request.
  • FIG. 1 is a flow chart showing the steps of a method for delivering a business object according to a first embodiment of the present invention
  • FIG. 2 is a flow chart showing the steps of a method for delivering a business object according to a second embodiment of the present invention
  • FIG. 3 is a flow chart showing the steps of a method for delivering a business object according to a third embodiment of the present invention.
  • FIG. 4 is a flow chart showing the steps of a method for delivering a business object according to Embodiment 4 of the present invention.
  • FIG. 5 is a structural block diagram of a service object placing apparatus according to Embodiment 5 of the present invention.
  • FIG. 6 is a structural block diagram of a service object placing apparatus according to Embodiment 6 of the present invention.
  • FIG. 7 is a structural block diagram of a server according to Embodiment 7 of the present invention.
  • Figure 8 is a schematic block diagram showing an electronic device for performing the method according to the present invention.
  • Fig. 9 schematically shows a storage unit for holding or carrying program code implementing the method according to the invention.
  • FIG. 1 a flow chart of steps of a method for delivering a business object according to Embodiment 1 of the present invention is shown.
  • Step S102 After the video is turned on, send a request for obtaining a business object delivery policy to the server.
  • the request carries user information, video information, and device information corresponding to the device that plays the video.
  • the business object delivery policy may include a business object type.
  • the different types of service objects that can be served by different videos may be different. Therefore, in the embodiment of the present invention, the currently played video information needs to be determined after the video is started, and then the service object is sent to the server.
  • the delivery policy gets the request.
  • Step S104 Receive a business object delivery policy returned by the server.
  • the business object delivery policy is determined by the server according to user information, video information, and device information.
  • the server can determine whether the current user is a member and an Internet protocol address corresponding to the user through the user information; the video information can determine the album information to which the video belongs and the channel information corresponding to the video, and further determine the service object type and each type corresponding to the channel.
  • Related information of the business object such as: duration, playing time, etc.; device information can be used to determine the type and type of the device that plays the video (eg, mobile phone, computer, etc.).
  • the server integrates the above information to determine the current user, current device, and business object delivery policies supported by the face-to-face video.
  • the pre-roll business object type and the post-patch business object type are not set in the delivery policy, that is, the business object is not inserted before the video is played, and the video object is not played.
  • the business object is not inserted after the video.
  • the pre-roll business object type and the post-patch business object type need to be set in the delivery policy.
  • Step S106 Perform business object delivery according to the received business object delivery policy.
  • the client does not send the pre-slice business object data acquisition request to the server before the video starts playing.
  • the client does not send a suspended business object data acquisition request to the server when the video is paused during the video playback.
  • the service object delivery method provided by the embodiment of the present invention sends the user information, the video information, and the device information corresponding to the device that plays the video to the server after the video is turned on, and the server determines, according to the information, that the current video, the user, and the device can
  • the supported business object delivery policy the client can deliver the business object according to the business object delivery policy sent by the server. Since the business object delivery policy is supported by the current video, the user, and the device, it is ensured that the business object acquisition request sent by the client every time is a valid request.
  • FIG. 2 a flow chart of steps of a service object delivery method according to Embodiment 2 of the present invention is shown.
  • Step S202 After the video is started, the client sends a request for obtaining a business object delivery policy to the server.
  • the request carries user information, video information, and device information corresponding to the device that plays the video.
  • the user information includes: a user identifier and status information for indicating whether the user is a member.
  • the user identifier may be an Internet Protocol address corresponding to the user, and may also be a browser cookie used by the user.
  • the specific setting of the status information is not specifically limited in the embodiment of the present invention. For example, “0” can be set to indicate that the user is a member, and “1” is set to indicate that the user is not a member.
  • the video information includes: a video identifier, that is, a video ID.
  • the server stores a correspondence between the video ID and the video album ID and the channel ID of the played video, and the server can determine the video album ID by the video ID to further determine the channel ID.
  • the channel ID in the server corresponds to the business object data to be served, the type of the business object to be served, the start time of each type of business object, and the delivery duration.
  • the device information includes at least one of the following: an IMEI (Nternational Mobile Equipment Identity), a hardware address, that is, a MAC address, and a device unique identification code.
  • the unique identifier of the device may be an ADID or a UDID.
  • the full name of the UDID is a Unique Device Identifier, which is a unique identifier of the device based on the IOS system, and the ADID is a unique identifier of the device based on the Android system.
  • Step S204 The client receives the business object delivery policy returned by the server.
  • the service object delivery policy is determined by the server according to the user information, the video information, and the device information.
  • the business object delivery strategy includes: the type of business object to be served, the start time of each type of business object, and the duration of delivery of each type of business object.
  • the business object type includes at least one of the following types: a pre-roll business object, a mid-patch business object, a post-patch business object, a client floating-layer business object, and a suspended business object.
  • the pre-roll business object is a business object that is served before the video is played;
  • the middle patch business object is a business object that is delivered in the middle of the video play to the middle; and the business object that is placed after the video play is completed on the periphery of the post-print business object;
  • the client floating layer business object meets the preset time when the video playback time is met.
  • the server can determine the current user, the type of the business object supported by the current video, the start time of each type of business object, and the delivery duration of each type of business object through the user information, the video information, and the device information, that is, the server determines the duration of the delivery of each type of business object.
  • the policy is applied to the current user, the current video, and the business object of the device.
  • the server is for the current user, currently When the video determines the business object delivery policy, the delivery policy does not include the client floating layer business object, the pre-roll business object, and the post-slice business object. If the user is not a member and the currently viewed video supports the client floating layer business object, when the server determines the business object delivery policy for the current user and the current video, the delivery policy includes the client floating layer business object, and the former There are three types of placement business objects and post-layout business objects.
  • the start time of each type of business object and the duration of the business object delivery are different.
  • the start time of the pre-roll business object is at a certain time before the video data is played, and the duration of the delivery is the delivery time of the pre-roll business object; the corresponding start time of the post-slice business object is At some point after the video data is played, the duration of the delivery is the duration of the post-roll business object.
  • the start time of the client floating layer business object may be the default time of the client to deliver the client floating layer business object, and the delivery duration is the duration of the client floating layer business object.
  • Step S206 The client determines the business object delivery condition included in the received business object delivery policy, the business object type, the start delivery time of each type of business object, and the delivery duration of each type of business object.
  • the client After receiving the business object delivery policy sent by the server, the client determines the specific content included in the business object delivery policy, that is, the type of the business object, the start time of each type of business object, and the duration of delivery of each type of business object.
  • the business object is served at the same time as the video is played according to the determined specific content.
  • Step S208 When the business object delivery condition is met, the client sends a business object acquisition request to the server.
  • the client When the client delivers the business object while the video is being played according to the determined specific content, the client needs to monitor the type of the business object that satisfies the delivery condition in real time, and when the delivery condition of the certain type of business object is satisfied, the client sends the business object acquisition request to the server.
  • the client sends a business object acquisition request to the server.
  • the business object delivery policy includes the middle patch business object type, and the delivery time of the business object of the type is served after 30 minutes of video playback.
  • the client monitors that the current video is played for 30 minutes, the current condition is determined.
  • the content of the middle patch business object is satisfied.
  • the client sends a business object acquisition request to the server.
  • the service object acquisition request carries device information, a service object type identifier, and video information.
  • the foregoing information is carried in the service object obtaining request, so that the server determines the service object data to be served according to the device information, the service object type identifier, and the video information.
  • step S202 For details about the device information and the video information, refer to the related description in step S202, and details are not described herein.
  • the business objects of each type are identified by letters, such as the front patch business object represented by the letter A, the middle patch business object by the letter B, and the post-layout business object by the letter C.
  • letters such as the front patch business object represented by the letter A, the middle patch business object by the letter B, and the post-layout business object by the letter C.
  • digitally identify each type of business object such as the first patch business object with the number 1, the middle patch business object with the number 2, and the post-layout business object with the number 3.
  • Step S210 The client receives the business object data returned by the server, and advertises the business object data according to the start time of the business object and the delivery duration.
  • the client After receiving the business object data returned by the server, the client delivers the business object data according to the start time of the business object and the duration of the delivery.
  • step S208 it is determined that the business object type that satisfies the delivery condition is a client floating layer business object, and the start time of the business object is 10 minutes after the video is played, and the playback duration is 1 minute, when the server returns the business object data.
  • the client starts to deliver the business object after 10 minutes of video playback, and continues to play for 1 minute before continuing to play the video.
  • the service object delivery method provided by the embodiment of the present invention sends the user letter after the video is opened.
  • the device, the video information, and the device information corresponding to the device that plays the video are sent to the server, and the server determines the current video, the user, and the service object delivery policy that the device can support according to the above information, and the client performs the business object delivery policy according to the server.
  • Business objects can be delivered. Since the business object delivery policy is supported by the current video, the user, and the device, it is ensured that the business object acquisition request sent by the client every time is a valid request. Since there is no invalid request, no matter whether the client or the server does not need to process the invalid request, it can avoid causing additional operational burden for the client and the server, and the client does not need to spend extra time waiting for the response result of the invalid request.
  • FIG. 3 a flow chart of steps of a service object delivery method according to Embodiment 3 of the present invention is shown.
  • Step S302 Receive a request for obtaining a business object delivery policy sent by the client after the video is turned on.
  • the request carries user information, video information, and device information corresponding to the device that plays the video.
  • Step S304 Determine a business object delivery policy according to the user information, the video information, and the device information corresponding to the device that plays the video.
  • the server can determine whether the current user is a member and an Internet protocol address corresponding to the user through the user information; the video information can determine the album information to which the video belongs and the channel information corresponding to the video, and further determine the service object type and each type corresponding to the channel.
  • Related information of the business object such as: duration, playing time, etc.; device information can be used to determine the type and type of the device that plays the video (eg, mobile phone, computer, etc.).
  • the server integrates the above information to determine the current user, current device, and business object delivery policies supported by the face-to-face video.
  • Step S306 Return the determined business object delivery policy to the client.
  • the server After determining the business object delivery policy, the server sends the determined business object delivery policy to the client, so that the client delivers the business object according to the business object delivery policy when playing the current video.
  • the service object delivery method provided by the embodiment of the present invention sends the user information, the video information, and the device information corresponding to the device that plays the video to the server after the video is turned on, by the server.
  • the current video, the user, and the service object delivery policy that the device can support are determined, and the client performs the business object delivery according to the business object delivery policy sent by the server. Since the business object delivery policy is supported by the current video, the user, and the device, it is ensured that the business object acquisition request sent by the client every time is a valid request. Since there is no invalid request, no matter whether the client or the server does not need to process the invalid request, it can avoid causing additional operational burden for the client and the server, and the client does not need to spend extra time waiting for the response result of the invalid request.
  • FIG. 4 a flow chart of steps of a method for placing a business object according to Embodiment 4 of the present invention is shown.
  • the service object delivery method is described from the server, and the service object delivery method in the embodiment of the present invention specifically includes the following steps:
  • Step S402 The server receives a request for acquiring a business object delivery policy sent by the client after the video is turned on.
  • the client needs to obtain the business object delivery policy from the server side to obtain the business object delivery policy.
  • the business object is served during the video playback.
  • the request carries user information, video information, and device information corresponding to the device that plays the video.
  • the video information includes: a video identifier, that is, a video ID.
  • the server stores a correspondence between the video ID and the video album ID and the channel ID of the played video, and the server can determine the video album ID by the video ID to further determine the channel ID.
  • the channel ID in the server corresponds to the business object data to be served, the type of the business object to be served, the start time of each type of business object, and the delivery duration.
  • the device information includes at least one of the following: an IMEI, a hardware address, that is, a MAC address, and a unique identifier of the device.
  • the unique identifier of the device may be an ADID or a UDID.
  • the full name of the UDID is a Unique Device Identifier, which is a unique identifier of the device based on the IOS system, and the ADID is a unique identifier of the device based on the Android system.
  • Step S404 The server determines, according to the user information, whether the user is a member and an internet protocol address corresponding to the user.
  • the user information includes: a user identifier and status information for indicating whether the user is a member.
  • the user identifier may be an Internet Protocol address corresponding to the user, and may also be a browser cookie used by the user.
  • the server may determine the Internet Protocol address corresponding to the user by using the Internet protocol address corresponding to the user and the browser cookie used by the user.
  • the specific setting of the status information is not specifically limited in the embodiment of the present invention. For example, “0” can be set to indicate that the user is a member, and “1” is set to indicate that the user is not a member.
  • Step S406 The server determines, according to the video information, the video currently played by the client.
  • the video information includes: a video identifier, that is, a video ID.
  • the server stores a correspondence between the video ID and the video album ID and the channel ID of the played video, and the server can determine the video album ID by the video ID to further determine the channel ID.
  • Step S408 The server determines the type to which the device belongs according to the device information.
  • the device information includes at least one of the following: an IMEI, a hardware address, that is, a MAC address, and a unique identifier of the device.
  • the unique identifier of the device may be an ADID or a UDID.
  • the full name of the UDID is a Unique Device Identifier, which is a unique identifier of the device based on the IOS system, and the ADID is a unique identifier of the device based on the Android system.
  • the server can determine the type of the device by device information.
  • steps S404 to S408 are not limited to the execution order enumerated in the embodiment of the present invention, and the execution order of the three may be arranged in any order. Of course, the three may also be executed in parallel. .
  • Step S410 Searching, in the server, the information of the service object that matches whether the user is a member, the Internet Protocol address corresponding to the user, the video, and the type to which the device belongs.
  • the server stores the correspondence between the member user, the Internet Protocol address, the video, the device type, and the business object delivery policy, and the correspondence between the non-member user, the Internet Protocol address, the video, the device type, and the business object delivery policy.
  • the server determines the business object delivery policy by matching the determined information with the information stored in the server.
  • the server determines that the device that plays the video is based on the user's IP address, the currently playing video information, and the device information.
  • the server determines that it does not match the pre-roll advertisement with the business object delivery policy preset rule. Then, when the server returns the business object delivery policy, Return to no previous stickers The delivery policy of the slice business object, the client does not play the pre-roll business object during the video playback process.
  • Step S412 Return the determined business object delivery policy to the client.
  • the server After determining the business object delivery policy, the server sends the determined business object delivery policy to the client, so that the client delivers the business object according to the business object delivery policy when playing the current video.
  • the client For the specific solution for the client to deliver the service object according to the service object delivery policy, refer to the related description in the second embodiment, which is not repeatedly described in the embodiment of the present invention.
  • the service object delivery method provided by the embodiment of the present invention sends the user information, the video information, and the device information corresponding to the device that plays the video to the server after the video is turned on, and the server determines, according to the information, that the current video, the user, and the device can
  • the supported business object delivery policy the client can deliver the business object according to the business object delivery policy sent by the server. Since the business object delivery policy is supported by the current video, the user, and the device, it is ensured that the business object acquisition request sent by the client every time is a valid request. Since there is no invalid request, no matter whether the client or the server does not need to process the invalid request, it can avoid causing additional operational burden for the client and the server, and the client does not need to spend extra time waiting for the response result of the invalid request.
  • FIG. 5 a structural block diagram of a service object placing apparatus according to Embodiment 5 of the present invention is shown.
  • the service object delivery apparatus of the embodiment of the present invention may include: a sending module 302, configured to send, after the video is started, a request for obtaining a service object delivery policy to the server; wherein the request carries user information, the video information, and The device information corresponding to the device that plays the video; the receiving module 304 is configured to receive a service object delivery policy returned by the server, where the service object delivery policy is determined by the server according to the user information, the video information And the device information is determined; the delivery module 306 is configured to perform the service object delivery according to the received service object delivery policy.
  • the service object delivery device provided by the embodiment of the present invention sends the user information, the video information, and the device information corresponding to the device that plays the video to the server after the video is turned on, and the server determines, according to the information, that the current video, the user, and the device can
  • the supported business object delivery policy the client can deliver the business object according to the business object delivery policy sent by the server. Due to The business object delivery policy is supported by the current video, user, and device. Therefore, it can ensure that the business object acquisition request sent by the client is a valid request each time. Since there is no invalid request, no matter whether the client or the server does not need to process the invalid request, it can avoid causing additional operational burden for the client and the server, and the client does not need to spend extra time waiting for the response result of the invalid request.
  • FIG. 6 a structural block diagram of a service object placing apparatus according to Embodiment 6 of the present invention is shown.
  • the service object delivery device of the embodiment of the present invention is further optimized for the service object delivery device in the fifth embodiment.
  • the optimized service object delivery device may include: a sending module 402, configured to send the acquisition service to the server after the video is started. a request for the object delivery policy; wherein the request carries the user information, the video information, and the device information corresponding to the device that plays the video; the receiving module 404 is configured to receive the service object delivery policy returned by the server, The service object delivery policy is determined by the server according to the user information, the video information, and the device information, and the delivery module 406 is configured to perform a service object according to the received service object delivery policy. Delivery.
  • the business object delivery policy includes: a type of the business object to be delivered, a start time of each type of business object, and a delivery duration of each type of business object.
  • the business object type includes at least one of the following types: a pre-roll business object, a middle tile business object, a post-lay business object, a client floating layer business object, and a suspended business object.
  • the delivery module 406 includes: a determining submodule 4062, configured to determine the received business object delivery condition, the business object type, the start time of each business object, and each service included in the received business object delivery policy. a delivery duration of the object; the monitoring sub-module 4064, configured to send a service object acquisition request to the server when the service object delivery condition is met, wherein the request carries the device information, the service object type identifier, and the The data receiving and reporting sub-module 4066 is configured to receive the business object data returned by the server, and deliver the business object data according to the starting time and the delivery duration of the business object, where the business object data is The server determines, according to the device information, the service object type identifier, and the video information.
  • the user information includes: a user identifier and a shape for indicating whether the user is a member Status information
  • the video information includes: a video identifier
  • the device information including at least one of the following: an international mobile device identity code, a hardware address, and a device unique identification code.
  • the service object delivery device of the embodiment of the present invention is used to implement the corresponding service object delivery method in the foregoing first embodiment and the second embodiment, and has the beneficial effects of the corresponding method embodiments, and details are not described herein again.
  • FIG. 7 a block diagram of a server of a seventh embodiment of the present invention is shown.
  • the server of the embodiment of the present invention may include: a receiving module 502, configured to receive a request for acquiring a service object delivery policy sent by a client after the video is started, where the request carries user information, the video information, and a play site. a device information corresponding to the device of the video; a determining module 504, configured to determine a service object delivery policy according to the user information, the video information, and device information corresponding to the device that plays the video; and the returning module 506 is configured to determine The business object delivery policy is returned to the client.
  • the determining module 506 includes: a first determining submodule 5062, configured to determine, according to the user information, whether the user is a member and an internet protocol address corresponding to the user; and the second determining submodule 5064 is configured to use Determining, according to the video information, a video that is currently played by the client; a third determining sub-module 5066, configured to determine, according to the device information, a type to which the device belongs; and a matching sub-module 5068, configured to search and search in the server Determining whether the user is a member's information, the Internet Protocol address corresponding to the user, the video, and a business object delivery policy that matches the type to which the device belongs.
  • the server of the embodiment of the present invention is used to implement the corresponding service object delivery method in the foregoing embodiment 3 and the fourth embodiment, and has the beneficial effects of the corresponding method embodiments, and details are not described herein again.
  • the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie may be located One place, or it can be distributed to multiple networks On the unit. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without deliberate labor.
  • Figure 8 illustrates an electronic device, such as the client or server described above, that can be implemented in accordance with the present invention.
  • the electronic device conventionally includes a processor 810 and a computer program product or computer readable medium in the form of a memory 820.
  • the memory 820 may be an electronic memory such as a flash memory, an EEPROM (Electrically Erasable Programmable Read Only Memory), an EPROM, a hard disk, or a ROM.
  • Memory 820 has a memory space 830 for program code 831 for performing any of the method steps described above.
  • storage space 830 for program code may include various program code 831 for implementing various steps in the above methods, respectively.
  • the program code can be read from or written to one or more computer program products.
  • Such computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks.
  • Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG.
  • the storage unit may have a storage section, a storage space, and the like arranged similarly to the memory 820 in the electronic device of FIG.
  • the program code can be compressed, for example, in an appropriate form.
  • the storage unit includes computer readable code 831', ie, code readable by a processor, such as 810, that when executed by an electronic device causes the electronic device to perform each of the methods described above step.

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Abstract

本发明实施例提供了一种业务对象投放方法、装置以及服务器，其中一种业务对象投放方法，包括：视频开启后，向服务器发送获取业务对象投放策略的请求；接收所述服务器返回的业务对象投放策略；依据接收到的所述业务对象投放策略进行业务对象投放。通过本发明实施例提供的业务对象投放方案，能够保证客户端每次发送的业务对象获取请求均为有效请求。

Description

业务对象投放方法、装置以及服务器
本申请要求在2016年3月9日提交中国专利局、申请号为201610133488.4、发明名称为“业务对象投放方法、装置以及服务器”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及业务对象技术领域，特别是涉及一种业务对象投放方法、装置以及服务器。
背景技术
随着互联网技术的普及，在网站、智能设备应用上观看视频已逐渐成为人们娱乐、生活中重要的部分。而在用户观看视频的网站、应用上投放业务对象是媒体的主要盈利模式之一。在视频播放前、视频播放中或视频播放结束后投放业务对象也逐渐成为一种常见的、重要的业务对象投放形式。
现有的业务对象投放方案在进行业务对象投放时，默认在以下三种情况下触发业务对象投放流程：第一种情况，客户端用户主动触发业务对象投放，例如：暂停视频时会显示暂停广告；第二种情况，客户端根据预设时间点、用户观看视频的累积时间以及系统时间触发业务对象投放，例如：当满足预设时间时投放客户端浮层广告，在用户观看视频的累计时间达到设定时间时投放中贴片广告；第三种情况，客户端根据视频当前播放状态触发业务对象投放，例如：在视频开始时播放前贴片广告，在视频结束时播放后贴片广告。
现有的业务对象投放方案主要流程为客户端触发业务对象投放流程，客户端依据默认的触发业务对象投放原则向业务对象服务器发送请求获取业务对象，如果请求获取到业务对象之后则开始业务对象投放流程，业务对象播放完毕继续进入视频播放流程；如果请求没有获取到业务对象则退出业务对象投放流程，进入视频播放流程，例如：当前播放的视频不支持暂停视频时显示暂停广告，而客户端在视频暂停时默认向服务器发送业务对象播放请求，而由于当前视频不支持该项业务，故服务器并不会向客户端发送业务对象即客户端发送的请求没有获取到业务对象，这样，客户端相当于发送了一次无 效请求，将退出业务对象投放流程，进入视频播放流程。
可见，现有的业务对象投放方案，客户端针对每段视频均会采用默认的、统一的业务对象投放策略，当判断出当前状态满足上述三种触发业务对象投放流程中的任意一种时，客户端均会盲目地触发业务对象投放流程向服务器发送业务对象获取请求，而有些请求可能是无效请求，而在处理无效请求时，不仅为服务器以及客户端造成额外的操作负担，还为客户端增加额外的等待时间。
发明内容
本发明实施例提供了一种业务对象投放方法装置以及服务器，以解决现有的业务对象投放方案需要处理无效请求，为服务器以及客户端造成额外的操作负担，为客户端增加额外的等待时间的问题。
为了解决上述问题，本发明公开了一种业务对象投放方法，包括：视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；依据接收到的所述业务对象投放策略进行业务对象投放。
为了解决上述问题，本发明公开了一种业务对象投放方法，包括：接收客户端在视频开启后发送的获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略；将确定的所述业务对象投放策略返回至所述客户端。
为了解决上述问题，本发明又公开了一种业务对象投放装置，包括：发送模块，用于在视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；接收模块，用于接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；投放模块，用于依据接收到的所述业务对象投放策略进行业务对象投放。
为了解决上述问题，本发明还公开了一种服务器，包括：接收模块，用于接收客户端在视频开启后发送的获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；确定模块，用于依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略；返回模块，用于将确定的所述业务对象投放策略返回至所述客户端。
本发明实施例提供一种计算机程序，其包括计算机可读代码，当所述计算机可读代码在服务器上运行时，导致所述服务器执行上述的业务对象投放方法。
本发明实施例提供一种计算机程序，其包括计算机可读代码，当所述计算机可读代码在客户端上运行时，导致所述客户端执行上述的业务对象投放方法。
本发明实施例提供一种计算机可读介质，其中存储了上述的计算机程序。
本发明实施例提供的业务对象投放方法、装置以及服务器，在视频开启后便将用户信息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是根据本发明实施例一的一种业务对象投放方法的步骤流程图；
图2是根据本发明实施例二的一种业务对象投放方法的步骤流程图；
图3是根据本发明实施例三的一种业务对象投放方法的步骤流程图；
图4是根据本发明实施例四的一种业务对象投放方法的步骤流程图；
图5是根据本发明实施例五的一种业务对象投放装置的结构框图；
图6是根据本发明实施例六的一种业务对象投放装置的结构框图；
图7是根据本发明实施例七的一种服务器的结构框图；
图8示意性地示出了用于执行根据本发明的方法的电子装置的框图；以及
图9示意性地示出了用于保持或者携带实现根据本发明的方法的程序代码的存储单元。
具体实施方式
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本实用新型实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
实施例一
参照图1，示出了本发明实施例一的一种业务对象投放方法的步骤流程图。
本发明实施例的业务对象投放方法包括以下步骤：
步骤S102：视频开启后，向服务器发送获取业务对象投放策略的请求。
其中，所述请求中携带有用户信息、视频信息以及播放视频的设备对应的设备信息。
业务对象投放策略中可能包含业务对象类型，由于不同的视频所能支持投放的业务对象类型不同，因此，本发明实施例中需要在视频开启后确定当前播放的视频信息，再向服务器发送业务对象投放策略获取请求。
步骤S104：接收服务器返回的业务对象投放策略。
其中，业务对象投放策略由服务器依据用户信息、视频信息以及设备信息确定得出。
服务器通过用户信息可以确定当前用户是否为会员以及用户对应的互联网协议地址；通过视频信息可以确定视频所属的专辑信息以及视频所对应的频道的信息，进一步确定该频道对应的业务对象类型以及各类型的业务对象的相关信息例如：时长、播放时间等；通过设备信息可以确定播放视频的设备的型号以及类型(如：手机、电脑等)。服务器综合上述信息即可确定出当前用户、当前设备以及当面视频所支持的业务对象投放策略。
例如：当前用户为会员通过手机观看视频A，则在所述投放策略中不设置前贴片业务对象类型以及后贴片业务对象类型，也即，在播放视频前不插播业务对象，在播放完视频后也不插播业务对象。再例如：当前用户不为会员通过手机观看视频A，则在所述投放策略中需设置前贴片业务对象类型以及后贴片业务对象类型。
步骤S106：依据接收到的业务对象投放策略进行业务对象投放。
例如：业务对象投放策略描述为本次播放不存在前贴片业务对象，则在视频开始播放前客户端便不向服务器发送前贴片业务对象数据获取请求。
例如：业务对象投放策略描述为本次播放不存在暂停业务对象，则在视频播放过程中当视频暂停时，客户端则不向服务器发送暂停业务对象数据获取请求。
通过本发明实施例提供的业务对象投放方法，在视频开启后便将用户信息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
实施例二
参照图2，示出了本发明实施例二的一种业务对象投放方法的步骤流程图。
本发明实施例的业务对象投放方法具体包括以下步骤：
步骤S202：视频开启后，客户端向服务器发送获取业务对象投放策略的请求。
其中，所述请求中携带有用户信息、视频信息以及播放视频的设备对应的设备信息。
用户信息包括：用户标识以及用于指示用户是否为会员的状态信息。其中，用户标识可以为用户对应的互联网协议地址，还可以为用户所使用的浏览器cookie。对于状态信息的具体设定本发明实施例中对此不作具体限制，例如：可以设定“0”指示用户为会员，设定“1”指示用户不是会员。
视频信息包括：视频标识即视频ID。服务器中存储有视频ID与视频专辑ID以及播放视频的频道ID的对应关系，服务器通过视频ID即可确定视频专辑ID进一步确定频道ID。在服务器中频道ID对应有待投放的业务对象数据、投放的业务对象类型、各类型的业务对象的开始时间以及投放持续时间。
设备信息包括以下至少之一：IMEI(nternational Mobile Equipment Identity，国际移动设备身份码)、硬件地址即MAC地址、设备唯一标识码。其中，设备唯一身份标识可以为ADID也可以为UDID；其中，UDID的全称是Unique Device Identifier，是基于IOS系统的设备的唯一识别码，ADID是基于安卓系统的设备的唯一识别码。
步骤S204：客户端接收服务器返回的业务对象投放策略。
其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出。业务对象投放策略包括：投放的业务对象类型、各类型的业务对象的开始投放时间、以及各类型的业务对象的投放持续时间。
业务对象类型包括以下至少一种类型：前贴片业务对象、中贴片业务对象、后贴片业务对象、客户端浮层业务对象以及暂停业务对象。
其中，前贴片业务对象为在视频播放前投放的业务对象；中贴片业务对象为在视频播放至中间进度投放的业务对象；后贴片业务对象外围在视频播放完成后投放的业务对象；客户端浮层业务对象为视频播放时间满足预设时 间点、当前时间满足系统预设时间时投放的业务对象；暂停业务对象为在视频暂停时投放的业务对象。
服务器通过用户信息、视频信息以及设备信息即可确定当前用户、当前视频所支持的投放的业务对象类型、各类型的业务对象的开始投放时间以及各类型的业务对象的投放持续时间，即确定了针对当前用户、当前视频以及设备的业务对象投放策略。
例如：当前用户为会员，会员可以享有跳过前贴片业务对象以及后贴片业务对象的特权，并且，用户当前观看的视频不支持客户端浮层业务对象，因此，服务器针对当前用户、当前视频确定业务对象投放策略时，在该投放策略中并不包含客户端浮层业务对象、前贴片业务对象以及后贴片业务对象这三种类型。若用户并非会员，且当前观看的视频支持客户端浮层业务对象，那么，服务器针对当前用户、当前视频确定业务对象投放策略时，在该投放策略中则会包含客户端浮层业务对象、前贴片业务对象以及后贴片业务对象这三种类型。
每种类型的业务对象的开始投放时间以及业务对象投放持续时间不同。如：前贴片业务对象对应的开始投放时间是在视频数据播放前的某一时刻，投放持续时间则是前贴片业务对象的投放时长；后贴片业务对象其对应的开始投放时间则是在视频数据播放完成后的某一时刻，投放持续时间则是后贴片业务对象的投放时长。而客户端浮层业务对象对应的开始投放时间则可能是系统预设的投放客户端浮层业务对象的时间，投放持续时间则是客户端浮层业务对象的投放时长。
步骤S206：客户端确定接收到的业务对象投放策略包括的业务对象投放条件、业务对象类型、各类型业务对象的开始投放时间，以及各类型的业务对象的投放持续时间。
客户端接收到服务器发送的业务对象投放策略后，确定该业务对象投放策略包含的具体内容，即业务对象类型、各类型的业务对象的开始投放时间，以及各类型的业务对象的投放持续时间，依据确定的具体内容在视频播放的同时投放业务对象。
步骤S208：当满足业务对象投放条件时，客户端向所述服务器发送业务对象获取请求。
客户端依据确定的具体内容在视频播放的同时投放业务对象时，需要实时监测满足投放条件的业务对象类型，当满足某一类型的业务对象投放条件时，则向服务器发送业务对象获取请求。
例如：当监测到视频暂停并且业务对象投放策略中包含暂停业务对象类型，此时，则确定当前条件满足暂停业务对象的投放条件，此时，客户端则向服务器发送业务对象获取请求。
再例如：业务对象投放策略中包含中贴片业务对象类型，且该类型的业务对象的投放时间为视频播放30分钟后进行投放，当客户端监测到当前视频播放30分钟后，则确定当前条件满足中贴片业务对象投放条件，此时，客户端则向服务器发送业务对象获取请求。
其中，业务对象获取请求中携带有设备信息、业务对象类型标识以及视频信息。在业务对象获取请求中携带上述信息，便于服务器依据设备信息、业务对象类型标识以及视频信息确定待投放的业务对象数据。
设备信息以及视频信息的具体表征方式可以参见步骤S202中的相关说明，在此不再赘述。
需要说明的是，业务对象类型标识的具体设置，可以由本领域技术人员根据实际需求进行设置。例如：用字母对各类型的业务对象进行标识，如用字母A表示前贴片业务对象，用字母B表示中贴片业务对象，用字母C表示后贴片业务对象。例如：用数字对各类型的业务对象进行标识，如用数字1表示前贴片业务对象，用数字2表示中贴片业务对象，用数字3表示后贴片业务对象。再例如：用字母和数字结合对各类型的业务对象进行标识。
步骤S210：客户端接收服务器返回的业务对象数据，依据业务对象开始投放时间以及投放持续时间投放业务对象数据。
客户端在接收到服务器返回的业务对象数据后，即依据业务对象开始投放时间以及投放持续时间投放业务对象数据。
例如：步骤S208中确定满足投放条件的业务对象类型为客户端浮层业务对象，且该业务对象的开始投放时间为视频播放10分钟后投放，播放持续时间为1分钟，当服务器返回业务对象数据后，客户端则在视频播放10分钟后开始投放业务对象，并且持续投放1分钟后，再继续播放视频。
通过本发明实施例提供的业务对象投放方法，在视频开启后便将用户信 息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
实施例三
参照图3，示出了本发明实施例三的一种业务对象投放方法的步骤流程图。
本发明实施例的业务对象投放方法具体包括以下步骤：
步骤S302：接收客户端在视频开启后发送的获取业务对象投放策略的请求。
其中，请求中携带有用户信息、视频信息以及播放视频的设备对应的设备信息。
步骤S304：依据用户信息、视频信息以及播放视频的设备对应的设备信息确定业务对象投放策略。
服务器通过用户信息可以确定当前用户是否为会员以及用户对应的互联网协议地址；通过视频信息可以确定视频所属的专辑信息以及视频所对应的频道的信息，进一步确定该频道对应的业务对象类型以及各类型的业务对象的相关信息例如：时长、播放时间等；通过设备信息可以确定播放视频的设备的型号以及类型(如：手机、电脑等)。服务器综合上述信息即可确定出当前用户、当前设备以及当面视频所支持的业务对象投放策略。
步骤S306：将确定的所述业务对象投放策略返回至客户端。
服务器在确定业务对象投放策略后，将确定的业务对象投放策略发送至客户端，供客户端在播放当前视频时依据该业务对象投放策略投放业务对象。
通过本发明实施例提供的业务对象投放方法，在视频开启后便将用户信息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器 依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
实施例四
参照图4，示出了本发明实施例四的一种业务对象投放方法的步骤流程图。
本发明实施例中从服务器对业务对象投放方法进行说明，本发明实施例的业务对象投放方法具体包括以下步骤：
步骤S402：服务器接收客户端在视频开启后发送的获取业务对象投放策略的请求。
由于不同的视频所能支持投放的业务对象类型不同，因此，本发明实施例中当客户端上开启视频后，客户端需要从服务器侧获取业务对象投放策略，以依据获取到的业务对象投放策略在视频播放过程中投放业务对象。
其中，请求中携带有用户信息、视频信息以及播放视频的设备对应的设备信息。
视频信息包括：视频标识即视频ID。服务器中存储有视频ID与视频专辑ID以及播放视频的频道ID的对应关系，服务器通过视频ID即可确定视频专辑ID进一步确定频道ID。在服务器中频道ID对应有待投放的业务对象数据、投放的业务对象类型、各类型的业务对象的开始时间以及投放持续时间。
设备信息包括以下至少之一：IMEI、硬件地址即MAC地址、设备唯一标识码。其中，设备唯一身份标识可以为ADID也可以为UDID；其中，UDID的全称是Unique Device Identifier，是基于IOS系统的设备的唯一识别码，ADID是基于安卓系统的设备的唯一识别码。
步骤S404：服务器依据用户信息确定户是否为会员以及用户对应的互联网协议地址。
用户信息包括：用户标识以及用于指示用户是否为会员的状态信息。其中，用户标识可以为用户对应的互联网协议地址，还可以为用户所使用的浏览器cookie，服务器通过用户对应的互联网协议地址以及用户所使用的浏览器cookie均可以确定用户对应的互联网协议地址。
对于状态信息的具体设定本发明实施例中对此不作具体限制，例如：可以设定“0”指示用户为会员，设定“1”指示用户不是会员。
步骤S406：服务器依据视频信息确定客户端当前播放的视频。
视频信息包括：视频标识即视频ID。服务器中存储有视频ID与视频专辑ID以及播放视频的频道ID的对应关系，服务器通过视频ID即可确定视频专辑ID进一步确定频道ID。
步骤S408：服务器依据设备信息确定设备所属的类型。
设备信息包括以下至少之一：IMEI、硬件地址即MAC地址、设备唯一标识码。其中，设备唯一身份标识可以为ADID也可以为UDID；其中，UDID的全称是Unique Device Identifier，是基于IOS系统的设备的唯一识别码，ADID是基于安卓系统的设备的唯一识别码。服务器通过设备信息即可确定设备所属的类型。
需要说明的是，步骤S404至步骤S408在具体实现过程中并不局限于本发明实施例中所列举的执行顺序，三者的执行顺序可以以任意顺序进行排列，当然，三者也可以并行执行。
步骤S410：在服务器中查找与确定后用户是否为会员的信息、用户对应的互联网协议地址、视频以及设备所属的类型匹配的业务对象投放策略。
在服务器中存储有会员用户、互联网协议地址、视频、设备类型与业务对象投放策略的对应关系，非会员用户、互联网协议地址、视频、设备类型与业务对象投放策略的对应关系。服务器在确定业务对象投放策略时，将确定的上述信息与服务器中存储的信息进行匹配，即可确定业务对象投放策略。
例如：在服务器端设置针对IOS设备的、北京市的会员用户在观看芈月传时没有前贴片广告，那么如果服务器根据用户的IP地址、当前播放视频信息和设备信息确定播放视频的设备为IOS设备、用户为北京市会员用户、且当前播放视频为芈月传时，服务器确定其与业务对象投放策略预设规则没有前贴片广告匹配，那么，服务器在返回业务对象投放策略时，则返回无前贴 片业务对象的投放策略，客户端在视频播放过程中则不再进行前贴片业务对象播放。
步骤S412：将确定的所述业务对象投放策略返回至所述客户端。
服务器在确定业务对象投放策略后，将确定的业务对象投放策略发送至客户端，供客户端在播放当前视频时依据该业务对象投放策略投放业务对象。对于客户端依据业务对象投放策略投放业务对象的具体方案参见实施例二中的相关说明即可，本发明实施例中对此不再赘述。
通过本发明实施例提供的业务对象投放方法，在视频开启后便将用户信息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
实施例五
参照图5，示出了本发明实施例五的一种业务对象投放装置的结构框图。
本发明实施例的业务对象投放装置可以包括：发送模块302，用于在视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；接收模块304，用于接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；投放模块306，用于依据接收到的所述业务对象投放策略进行业务对象投放。
通过本发明实施例提供的业务对象投放装置，在视频开启后便将用户信息、视频信息以及播放视频的设备对应的设备信息发送至服务器，由服务器依据上述信息确定当前视频、用户以及设备所能支持的业务对象投放策略，客户端则依据服务器发送的业务对象投放策略进行业务对象投放即可。由于 该业务对象投放策略是当前视频、用户以及设备所支持的，因此，能够保证客户端每次发送的业务对象获取请求均为有效请求。由于不存在无效请求，因此，无论是客户端还是服务器均无需处理无效请求故能够避免为客户端以及服务器造成额外的操作负担，同时客户端也无需花费额外时间等待无效请求的响应结果。
实施例六
参照图6，示出了本发明实施例六的一种业务对象投放装置的结构框图。
本发明实施例的业务对象投放装置是对实施例五中的业务对象投放装置的进一步优化，优化后的业务对象投放装置可以包括：发送模块402，用于在视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；接收模块404，用于接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；投放模块406，用于依据接收到的所述业务对象投放策略进行业务对象投放。
可选地，所述业务对象投放策略包括：投放的业务对象类型、各类型的业务对象的开始投放时间、以及各类型的业务对象的投放持续时间。
可选地，业务对象类型包括以下至少一种类型：前贴片业务对象、中贴片业务对象、后贴片业务对象、客户端浮层业务对象以及暂停业务对象。
可选地，所述投放模块406包括：确定子模块4062，用于确定接收到的所述业务对象投放策略包括的业务对象投放条件、业务对象类型、各业务对象的开始投放时间，以及各业务对象的投放持续时间；监测子模块4064，用于当满足业务对象投放条件时，向所述服务器发送业务对象获取请求，其中，所述请求中携带有所述设备信息、业务对象类型标识以及所述视频信息；数据接收投放子模块4066，用于接收所述服务器返回的业务对象数据，依据所述业务对象开始投放时间以及投放持续时间投放所述业务对象数据，其中，所述业务对象数据由所述服务器依据设备信息、所述业务对象类型标识以及所述视频信息确定得出。
可选地，所述用户信息包括：用户标识和用于指示用户是否为会员的状 态信息，所述视频信息包括：视频标识，所述设备信息包括以下至少之一：国际移动设备身份码、硬件地址以及设备唯一标识码。
本发明实施例的业务对象投放装置用于实现前述实施例一以及实施例二中相应的业务对象投放方法，并且具有相应的方法实施例的有益效果，在此不再赘述。
实施例七
参照图7，示出了本发明实施例七的一种服务器的结构框图。
本发明实施例的服务器可以包括：接收模块502，用于接收客户端在视频开启后发送的获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；确定模块504，用于依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略；返回模块506，用于将确定的所述业务对象投放策略返回至所述客户端。
可选地，所述确定模块506包括：第一确定子模块5062，用于依据所述用户信息确定所述用户是否为会员以及所述用户对应的互联网协议地址；第二确定子模块5064，用于依据所述视频信息确定所述客户端当前播放的视频；第三确定子模块5066，用于依据所述设备信息确定所述设备所属的类型；匹配子模块5068，用于在服务器中查找与确定后所述用户是否为会员的信息、所述用户对应的互联网协议地址、所述视频以及所述设备所属的类型匹配的业务对象投放策略。
本发明实施例的服务器用于实现前述实施例三以及实施例四中相应的业务对象投放方法，并且具有相应的方法实施例的有益效果，在此不再赘述。
本说明书中的各个实施例均采用递进的方式描述，每个实施例重点说明的都是与其他实施例的不同之处，各个实施例之间相同相似的部分互相参见即可。对于系统实施例而言，由于其与方法实施例基本相似，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
以上所描述的装置实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络 单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性的劳动的情况下，即可以理解并实施。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到各实施方式可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件。基于这样的理解，上述技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在计算机可读存储介质中，如ROM/RAM、磁碟、光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行各个实施例或者实施例的某些部分所述的方法。
例如，图8示出了可以实现根据本发明的电子装置，例如为上述的客户端或服务器。该电子装置传统上包括处理器810和以存储器820形式的计算机程序产品或者计算机可读介质。存储器820可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。存储器820具有用于执行上述方法中的任何方法步骤的程序代码831的存储空间830。例如，用于程序代码的存储空间830可以包括分别用于实现上面的方法中的各种步骤的各个程序代码831。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。这些计算机程序产品包括诸如硬盘，紧致盘(CD)、存储卡或者软盘之类的程序代码载体。这样的计算机程序产品通常为如参考图9所述的便携式或者固定存储单元。该存储单元可以具有与图8的电子装置中的存储器820类似布置的存储段、存储空间等。程序代码可以例如以适当形式进行压缩。通常，存储单元包括计算机可读代码831’，即可以由例如诸如810之类的处理器读取的代码，这些代码当由电子装置运行时，导致该电子装置执行上面所描述的方法中的各个步骤。
最后应说明的是：以上实施例仅用以说明本实发明的技术方案，而非对其限制；尽管参照前述实施例对本发明进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。

Claims (14)

  1. 一种业务对象投放方法，其特征在于，包括：
    视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；
    接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；
    依据接收到的所述业务对象投放策略进行业务对象投放。
  2. 根据权利要求1所述的方法，其特征在于，所述业务对象投放策略包括：投放的业务对象类型、各类型的业务对象的开始投放时间、以及各类型的业务对象的投放持续时间。
  3. 根据权利要求2所述的方法，其特征在于，所述依据接收到的所述业务对象投放策略进行业务对象投放的步骤包括：
    确定接收到的所述业务对象投放策略包括的业务对象投放条件、业务对象类型、各业务对象的开始投放时间，以及各业务对象的投放持续时间；
    当满足业务对象投放条件时，向所述服务器发送业务对象获取请求，其中，所述请求中携带有所述设备信息、业务对象类型标识以及所述视频信息；
    接收所述服务器返回的业务对象数据，依据所述业务对象开始投放时间以及投放持续时间投放所述业务对象数据，其中，所述业务对象数据由所述服务器依据设备信息、所述业务对象类型标识以及所述视频信息确定得出。
  4. 一种业务对象投放方法，其特征在于，包括：
    接收客户端在视频开启后发送的获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；
    依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略；
    将确定的所述业务对象投放策略返回至所述客户端。
  5. 根据权利要求4所述的方法，其特征在于，所述依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略的步骤包括：
    依据所述用户信息确定所述用户是否为会员以及所述用户对应的互联网协议地址；
    依据所述视频信息确定所述客户端当前播放的视频；
    依据所述设备信息确定所述设备所属的类型；
    在服务器中查找与确定后所述用户是否为会员的信息、所述用户对应的互联网协议地址、所述视频以及所述设备所属的类型匹配的业务对象投放策略。
  6. 一种业务对象投放装置，其特征在于，包括：
    发送模块，用于在视频开启后，向服务器发送获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；
    接收模块，用于接收所述服务器返回的业务对象投放策略，其中，所述业务对象投放策略由所述服务器依据所述用户信息、所述视频信息以及所述设备信息确定得出；
    投放模块，用于依据接收到的所述业务对象投放策略进行业务对象投放。
  7. 根据权利要求6所述的装置，其特征在于，所述业务对象投放策略包括：投放的业务对象类型、各类型的业务对象的开始投放时间、以及各类型的业务对象的投放持续时间。
  8. 根据权利要求7所述的装置，其特征在于，所述投放模块包括：
    确定子模块，用于确定接收到的所述业务对象投放策略包括的业务对象投放条件、业务对象类型、各业务对象的开始投放时间，以及各业务对象的投放持续时间；
    监测子模块，用于当满足业务对象投放条件时，向所述服务器发送业务对象获取请求，其中，所述请求中携带有所述设备信息、业务对象类型标识以及所述视频信息；
    数据接收投放子模块，用于接收所述服务器返回的业务对象数据，依据 所述业务对象开始投放时间以及投放持续时间投放所述业务对象数据，其中，所述业务对象数据由所述服务器依据设备信息、所述业务对象类型标识以及所述视频信息确定得出。
  9. 一种服务器，其特征在于，包括：
    接收模块，用于接收客户端在视频开启后发送的获取业务对象投放策略的请求；其中，所述请求中携带有用户信息、所述视频信息以及播放所述视频的设备对应的设备信息；
    确定模块，用于依据所述用户信息、所述视频信息以及播放所述视频的设备对应的设备信息确定业务对象投放策略；
    返回模块，用于将确定的所述业务对象投放策略返回至所述客户端。
  10. 根据权利要求9所述的服务器，其特征在于，所述确定模块包括：
    第一确定子模块，用于依据所述用户信息确定所述用户是否为会员以及所述用户对应的互联网协议地址；
    第二确定子模块，用于依据所述视频信息确定所述客户端当前播放的视频；
    第三确定子模块，用于依据所述设备信息确定所述设备所属的类型；
    匹配子模块，用于在服务器中查找与确定后所述用户是否为会员的信息、所述用户对应的互联网协议地址、所述视频以及所述设备所属的类型匹配的业务对象投放策略。
  11. 一种计算机程序，包括计算机可读代码，当所述计算机可读代码在客户端上运行时，导致所述客户端执行根据权利要求1-3中的任一个所述的业务对象投放方法。
  12. 一种计算机可读介质，其中存储了如权利要求11所述的计算机程序。
  13. 一种计算机程序，包括计算机可读代码，当所述计算机可读代码在服务器上运行时，导致所述服务器执行根据权利要求4-5中的任一个所述的业务对象投放方法。
  14. 一种计算机可读介质，其中存储了如权利要求13所述的计算机程序。
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