WO2017128996A1 - 提供品牌列表信息的方法及装置 - Google Patents
提供品牌列表信息的方法及装置 Download PDFInfo
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- WO2017128996A1 WO2017128996A1 PCT/CN2017/071404 CN2017071404W WO2017128996A1 WO 2017128996 A1 WO2017128996 A1 WO 2017128996A1 CN 2017071404 W CN2017071404 W CN 2017071404W WO 2017128996 A1 WO2017128996 A1 WO 2017128996A1
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
- G06Q30/0625—Electronic shopping [e-shopping] by investigating goods or services by formulating product or service queries, e.g. using keywords or predefined options
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
Definitions
- the present application relates to the field of page information processing technologies, and in particular, to a method and apparatus for providing brand list information.
- the way e-commerce platforms provide product information to users is also advancing with the times, meeting the diverse needs of users.
- the e-commerce platform can provide users with a collection of products, which is no longer limited to the stores opened by individual sellers, but more is the brand subsidiary stores, specialty stores, etc. opened by some brands.
- Shop Compared with individual stores, brand subsidiary stores and specialty stores have higher guarantees in terms of product quality and service quality.
- the shopping habits of some buyer users have gradually changed from searching for products to starting from searching for brand stores.
- a brand list page is provided for the buyer user, or a brand list section is provided within the page (usually the page or section where the brand list is located may be referred to as a "brand wall").
- this brand list can put together the brands that have settled in, showing the richness of the brands in the platform.
- it can also be used as the entrance of the specific brand corresponding store, so that users can choose their favorite brands and enter. Go to the corresponding store to browse, purchase, etc.
- the "Global Fast Fashion" topic homepage of "Tmall” it is common to display brand information of multiple fast fashion brands in a certain section, and so on.
- the present application provides a method and apparatus for providing brand list information, which can improve the effectiveness of displaying information in a brand information list.
- a method of providing brand list information including:
- the server receives a page access request
- the target page includes a brand information list, wherein the brand information list is used to display brand information of at least one brand, and the brand information includes brand identification information and brand association data.
- a method of providing brand list information including:
- the second user client sends a page access request to the server
- Target page provided by the server, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, and the brand information includes brand identification information and brand association data;
- a device for providing brand list information, applied to a server comprising:
- a request receiving unit configured to receive a page access request
- a target page providing unit configured to provide a target page, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, the brand information package Includes brand identification information and brand association data.
- a device for providing brand list information, applied to a second user client comprising:
- a request sending unit configured to send a page access request to the server
- a target page receiving unit configured to receive a target page provided by the server, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, the brand information includes brand identification information and a brand Associated data;
- a target page display unit for displaying the target page.
- the present application discloses the following technical effects:
- the association data of each brand may be provided in the list, so that the second user can refer to the associated data in the list to guide subsequent browsing operations, not just the brand.
- the identification information is a reference, so that each brand can obtain more equal browsing opportunities and improve the effectiveness of the information displayed in the brand information list.
- the focus of each brand's associated data can be achieved through the brand list, so that the second user can compare the associated data of each brand, thereby more effectively guiding the second user to browse and purchase the brands. .
- FIG. 1 is a flowchart of a server method provided by an embodiment of the present application.
- 2-1 and 2-2 are schematic diagrams of pages provided by an embodiment of the present application.
- FIG. 3 is a flowchart of a client method provided by an embodiment of the present application.
- FIG. 4 is a schematic diagram of a server device according to an embodiment of the present application.
- FIG. 5 is a schematic diagram of a client device provided by an embodiment of the present application.
- the associated data of the brand may be additionally provided, for example, It can be a discount or a new item, or it can be combined and then displayed as brand information in the brand list.
- the second user for example, the buyer user, the consumer user, etc. in the platform
- when viewing the brand list sees not only the brand identity, but also the brand association data, correspondingly, the second user.
- the first embodiment first provides a method for providing brand list information from a server perspective, and the method may include the following steps:
- S101 The server receives a page access request.
- the page access request may be sent by the second user client to the server, specifically, When the user accesses a specific page through his client, the client can send a corresponding page access request to the server to obtain the specific page data of the page.
- the visited page may be multiple, and as long as the brand information list is included, the corresponding data may be provided by using the solution in the embodiment of the present application.
- S102 Providing a target page, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, and the brand information includes brand identification information and brand association data.
- the server can provide the target page to the client, wherein the target page includes a list of brand information, and the brand information and the brand association can be displayed when the brand information of each brand is displayed in the brand information list. data.
- the brand information displayed in the brand list information can be determined according to the needs of the actual page. For example, brand information of multiple brands may be displayed in a brand list, or, in actual applications, some brands may be aggregated in a brand information list for display due to some common characteristics. For example, some brands are called “fast fashion brands”, and information about brands belonging to fast fashion brands can be displayed in the same brand information list, and so on.
- the brand association data may include information in one or more of the following dimensions: preferential information, new product information, and the like.
- preferential information may refer to the coupon information provided by the brand store, etc., for example, may be a "5 yuan” coupon, a "10" yuan coupon, etc.
- some brand stores may also set specific preferential information.
- the applicable conditions, the specific applicable conditions can be set by the requirements of the second user, or the amount of consumption is set, for example, "new user available", or “consumer full 100 available", and the like.
- the new product information may refer to the newly released product object information in the brand store.
- the new product information in the embodiment of the present application may include information such as the quantity of the new product.
- information such as representative pictures of new products may also be extracted.
- each brand in the brand information list may be a “fast fashion brand”, and a distinctive feature of such a brand is that the price is cheap, the speed is fast, and the fashion trend is followed. Therefore, the brand association data specifically displayed in the brand information list in the embodiment of the present application may be related to the aforementioned brand characteristics. Wherein, when the specific association data of the brand is provided in the brand information list, since the information display area corresponding to each brand is limited, only the related data in some of the dimensions may be provided. To this end, the associated priority information may also be provided for each associated data dimension.
- the preferential information dimension may be set to a high priority. , the low priority of the new information dimension, etc.
- the associated data of the brand is specifically provided, the associated data in the dimension with higher priority can be preferentially provided. If a brand does not have the associated data in the high-priority dimension, the associated data in the dimension with the lower priority can be obtained. . For example, it is possible to first determine whether a brand has preferential information, and if so, it can be used as associated data displayed in a brand information list.
- the priority in each dimension may also have other setting methods, which will not be described in detail here.
- the associated data tends to be time-based. For example, a certain brand offers a certain offer within a certain period of time, or a new product is released within a certain period of time, and so on. Therefore, in the brand list.
- the brand positioning description text information can also be provided in the brand list, that is, the brand positioning description text information can be added to the brand information, and Displayed in the brand list.
- the so-called brand positioning description text information refers to the descriptive information that describes the brand positioning and the like, for example, it may be the slogan information of the brand owner according to the positioning of the brand, such as “French tide brand, bold innovation”, or "The world's first fashion brand” and so on.
- the information specifically displayed in the brand information list in the target page may be preset, or may be generated by reading the specific brand association data when the server receives the access request.
- the server may first determine the associated brand in the brand information list, and then obtain the associated data of each brand from the brand information database, and then obtain the associated data of each brand from the database.
- the database may include a brand information database, and may also include a commodity object letter Information database.
- the brand information database is used to store relevant information of the brand, for example, preferential information, brand description information, and the like.
- the product object information database may include specific information of the product object, including the release time, whether it is a new product, or the like.
- the specific data in the brand information database may be provided by a first user (eg, a merchant user, etc.) and saved by the server in a database system.
- the data in the product object information database may be stored according to the data submitted by the first user, or may be stored in the product object information database by counting the actual sales situation of the product object or the like.
- the information stored in the brand information database can be as shown in Table 1 below:
- Brand id discount information Brand description information 10001 ⁇ 5 coupon, exclusive for old users
- the world's first fashion brand 10002 ⁇ 50 coupon, new user early adopters French street fashion, bold innovation 10003 ⁇ 10 coupon, exclusive for new customers Focus on the world brand of underwear > .... . .
- the information storage form of the commodity object information database can be as shown in Table 2 below:
- the server may determine according to the brand information database. Whether the brand has preferential information, if any, may extract the credit amount and/or the preferential information applicable condition information, and determine the associated data of the brand.
- the brand new product information it is possible to determine whether there is a product object marked as a new product according to the product object information database information associated with the brand, and if so, the number of the product objects marked as new products in the same brand may be counted, and the new product may be The quantity is determined as the associated data of the brand.
- a representative picture of the product object is extracted from the product object marked as a new product, and the representative picture is determined as the associated data of the brand.
- the new product mark may be added by the server in the product object information database when the product object is released, and the server may set the time limit of the new product in advance, for example, it may be set to be called within one month from the release date. For new products, the tag is automatically deleted after more than one month.
- extracting a representative picture of a new product if a brand has a plurality of new products, one of the product objects may be selected by random selection or the like, and the representative image of the product object is determined as the associated data to be displayed.
- the specific picture to which a product object is used as the representative picture may be specified when the product object is published, or may be determined and recorded in the product object information database by other means.
- the brand positioning description text information of the brand can be directly read from the brand information database.
- the associated data of each brand may be provided in the list, so that the second user can refer to the associated data in the list to guide subsequent browsing operations, not just the operations.
- the brand's identification information is used as a reference, so that each brand can obtain more equal opportunities to be viewed and improve the effectiveness of the information displayed in the brand information list.
- the brand list has the characteristics of displaying multiple brands in a concentrated manner, in this way, it is also possible to achieve focus on the associated data of each brand through the brand list, so that the second user can compare the associated data of each brand, and then More effectively guide the second user's browsing and shopping decisions for each brand.
- the terminal device where the second user client is located may be a mobile terminal device such as a mobile phone.
- the number of brands displayed in the brand information list may be many. Therefore, in practical applications, each brand can be displayed in a split screen in the brand information list.
- the brand information list includes brand information of multiple brands, wherein the brand information of each brand is included. Including the brand's logo, as well as the brand's associated data, the associated data of brand 1 is “the world's first fashion brand”, the associated data of brand 2 is “ ⁇ 5 coupon, exclusive for old users”, and the associated data of brand 3 is “ 99 new models, and so on.
- Figure 2-1 shows the brand information of one of the screens, which shows the brand information of the seven brands. For other brand information that has not yet been displayed, it can be moved to the window by sliding the left and right directions. Scope of view.
- each brand when displaying the brand list information, each brand can also be made to correspond to a long strip display position in the horizontal direction, so that the information display of each brand is compared with that in Figure 2-1.
- the bit area is increased.
- a representative picture of one or several new products can be displayed.
- brand information in multiple dimensions can be displayed at the same time.
- the brand positioning description text information can also be displayed, such as “a little novelty”. A little different, a bit special," and so on.
- the order between the brands may also be set.
- the ordering manner may be multiple. For example, it may be sorted according to data of heat, sales, and the like of each brand, or, in the embodiment of the present application, may also be determined according to the correlation between each brand and the current second user, so that the second user may be more concerned.
- the brand information is prioritized for presentation to the second user.
- the correlation between the second user and a certain brand may be determined by counting the historical behavior data of the second user.
- the historical behavior data may include the browsing behavior data of the second user, the purchasing behavior data, the collecting behavior data, and the like, and the correlation between each brand and the second user is counted, and the correlation may reflect the second user to each brand.
- Information such as the degree of preference. In this way, the effectiveness of the information can be further improved. In addition, in this way, the focus of each brand's associated data can be achieved through the brand list, so that the second user can compare the associated data of each brand, thereby more effectively guiding the second user to browse and purchase the brands. .
- the second embodiment is corresponding to the first embodiment.
- a method for providing brand list information is provided from the perspective of the second user client. Referring to FIG. 3, the method may include the following steps:
- S301 The second user client sends a page access request to the server.
- S302 receiving a target page provided by the server, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, and the brand information includes brand identification information and brand association data;
- the embodiment of the present application further provides a device for providing brand list information, and the device is applied to a server.
- the device may specifically include:
- a request receiving unit 401 configured to receive a page access request
- the target page providing unit 402 is configured to provide a target page, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand, and the brand information includes brand identification information and brand association data. .
- the brand association data includes preferential information and/or new product information.
- the target page providing unit may include:
- the brand information generating subunit is configured to generate the brand information by using the acquired association data.
- the associated data may include the preferential information of the brand, and the associated data obtaining subunit includes:
- a preferential information judging subunit configured to determine whether the brand has preferential information according to the brand information database
- the preferential information extraction subunit is configured to extract the credit amount and/or the preferential information applicable condition information if the preferential information exists, and determine the associated data of the brand.
- the associated data may also include brand new product information, and the associated data obtaining subunit includes:
- a new product information judging unit for determining whether there is a product object marked as a new product according to the product object information database information associated with the brand;
- the new product information statistics sub-unit is configured to count the number of product objects marked as new products in the same brand if new product information exists, and determine the new product quantity as the associated data of the brand.
- the device may further include:
- the brand description information determining unit is configured to determine a brand positioning description text information of the brand according to the brand information database, and add the brand information to the brand information.
- the database includes associated data in multiple dimensions, and different dimensions correspond to different priorities
- the associated data acquisition subunit is specifically configured to:
- the associated data on the high priority dimension is preferentially obtained from the database. If a brand does not have associated data on the high priority dimension, the associated data on the dimension of the priority second is obtained.
- the order of displaying the brands in the brand information list may be determined according to the correlation with the second user.
- the correlation between the second user and a certain brand is determined by counting the historical behavior data of the second user.
- each brand is displayed in a split screen in the brand information list.
- the embodiment of the present application further provides an apparatus for providing brand list information, where the device is applied to a second user client.
- the device may specifically include :
- a request sending unit 501 configured to send a page access request to the server
- the target page receiving unit 502 is configured to receive a target page provided by the server, where the target page includes a brand information list, where the brand information list is used to display brand information of at least one brand.
- the brand information includes brand identification information and brand association data;
- the target page display unit 503 is configured to display the target page.
- the association data of each brand may be provided in the list, so that the second user can refer to the associated data in the list to guide subsequent browsing operations, not just the brand.
- the identification information is a reference, so that each brand can obtain more equal browsing opportunities and improve the effectiveness of the information displayed in the brand information list.
- the focus of each brand's associated data can be achieved through the brand list, so that the second user can compare the associated data of each brand, thereby more effectively guiding the second user to browse and purchase the brands. .
- the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk. , an optical disk, etc., includes instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.
- a computer device which may be a personal computer, server, or network device, etc.
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Abstract
本申请实施例公开了提供品牌列表信息的方法及装置,其中,所述方法包括:服务器接收页面访问请求;提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据。通过本申请实施例,可以提高品牌信息列表中展示信息的有效性。
Description
本申请涉及页面信息处理技术领域,特别是涉及提供品牌列表信息的方法及装置。
在电子商务系统飞速发展的今天,电商平台向用户提供商品信息的方式也在与时俱进,满足着用户多样化的需求。例如,随着各种品牌商的入驻,电商平台能够向用户提供商品集合的方式,不再局限于个人卖家开设的店铺,而更多的是一些品牌商开设的品牌旗舰店、专卖店等店铺。相对于个人店铺而言,品牌旗舰店、专卖店等在商品质量、服务质量等方面具有更高的保障。相应的,一些买家用户的购物习惯也逐渐从搜索商品开始,而转变为从搜索品牌店铺开始。
为此,在一些电子商务销售平台中,为买家用户提供了品牌列表页面,或者在页面内提供品牌列表版块(通常可以将品牌列表所在的页面或者版块称为“品牌墙”)。这种品牌列表一方面可以将入驻的各个品牌汇总在一起,展示出平台内入驻品牌的丰富性,另一方面,也可以作为具体品牌对应店铺的入口,便于用户选择自己喜欢的品牌,并进入到对应的店铺进行浏览、购买等操作。例如,在“天猫”的“全球快时尚”专题首页中,通常会在某一版块中集中展示多个快时尚品牌的品牌信息,等等。
在现有技术中,在页面的品牌列表中展示各个品牌的品牌信息时,主要是展示出各个品牌的“logo”(标志)和/或品牌名称,买家用户通过对品牌logo或者名称的个人认知程度,来选择进入哪家具体的品牌店铺进行浏览或者购物。但是,买家用户个人的认知往往带有局限性,并且对于未知的事务往往缺乏尝试性,因此,使得各个品牌的点击率更多地与自身的知名度息息相关,显然,对于一些新入驻的品牌,或者知名度尚且比较低的品牌而言,将会比较难以获得用户的关注,进而,店铺的流量等也很难得到提升,品牌列表中针对这类品
牌提供的品牌信息无法发挥出应有的作用。
因此,如何提高品牌列表内品牌信息的有效性,成为需要本领域技术人员解决的技术问题。
发明内容
本申请提供了提供品牌列表信息的方法及装置,可以提高品牌信息列表中展示信息的有效性。
本申请提供了如下方案:
一种提供品牌列表信息的方法,包括:
服务器接收页面访问请求;
提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据。
一种提供品牌列表信息的方法,包括:
第二用户客户端向服务器发送页面访问请求;
接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据;
对所述目标页面进行展示。
一种提供品牌列表信息的装置,应用于服务器,包括:
请求接收单元,用于接收页面访问请求;
目标页面提供单元,用于提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包
括品牌标识信息以及品牌关联数据。
一种提供品牌列表信息的装置,应用于第二用户客户端,包括:
请求发送单元,用于向服务器发送页面访问请求;
目标页面接收单元,用于接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据;
目标页面展示单元,用于对所述目标页面进行展示。
根据本申请提供的具体实施例,本申请公开了以下技术效果:
通过本申请实施例,在提供品牌信息列表时,可以在列表中提供各品牌的关联数据,这样,使得第二用户可以参考列表中的关联数据来指导后续的浏览等操作,而不仅仅以品牌的标识信息为参考,因此,可以使得各个品牌获得更平等的被浏览机会,提高品牌信息列表中展示信息的有效性。另外,通过这种方式,还可以通过品牌列表实现对各个品牌关联数据的聚焦,便于第二用户对各个品牌的关联数据进行对比,进而更有效地指导第二用户对各品牌的浏览及购物决策。
当然,实施本申请的任一产品并不一定需要同时达到以上所述的所有优点。
为了更清楚地说明本申请实施例或现有技术中的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。
图1是本申请实施例提供的服务器方法的流程图;
图2-1及2-2是本申请实施例提供的页面示意图;
图3是本申请实施例提供的客户端方法的流程图;
图4是本申请实施例提供的服务器装置的示意图;
图5是本申请实施例提供的客户端装置的示意图。
下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本申请一部分实施例,而不是全部的实施例。基于本申请中的实施例,本领域普通技术人员所获得的所有其他实施例,都属于本申请保护的范围。
在本申请实施例中,为了使得品牌列表中展示的品牌信息能够更好的发挥其应有的作用,除了品牌的logo、名称等标识信息之外,还可以另外提供品牌的关联数据,例如,可以是优惠信息,也可以是新品信息等,或者还可以将多种信息进行组合,然后作为品牌信息展示在品牌列表中。这样,第二用户(例如平台中的买家用户、消费者用户等)在查看品牌列表时,看到的就不仅仅是品牌的标识,还可以包括品牌的关联数据,相应的,第二用户就可以不仅仅依据品牌的标识来决定浏览或者购买哪个品牌的商品对象,还可以结合各自的关联数据综合做出判断,从而有利于为更多的品牌带来流量,提高品牌列表中展示的信息的有效性。另外,由于品牌列表具有将多个品牌集中展示的特点,因此,通过这种方式,还可以通过品牌列表实现对各个品牌关联数据的聚焦,便于第二用户对各个品牌的关联数据进行对比,进而更有效地指导第二用户对各品牌的浏览及购物决策。
下面对具体的实现方式进行详细介绍。
实施例一
参见图1,该实施例一首先从服务器的角度,提供了一种提供品牌列表信息的方法,该方法可以包括以下步骤:
S101:服务器接收页面访问请求;
其中,页面访问请求可以是第二用户客户端发送到服务器的,具体的,第
二用户在通过其客户端访问具体页面时,客户端就可以向服务器发送相应的页面访问请求,以便获取页面的具体页面数据。在实际应用中,该被访问的页面可以是多种,只要其中包括品牌信息列表,就可以利用本申请实施例中的方案进行提供相应的数据。
S102:提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据。
服务器在收到页面访问请求后,就可以向客户端提供目标页面,其中,目标页面中包括品牌信息列表,品牌信息列表中在展示各个品牌的品牌信息时,就可以展示品牌标识信息以及品牌关联数据。
其中,品牌列表信息中具体展示哪些品牌的信息,可以根据实际页面中的需求而定。例如,可以在品牌列表中分类目展示多个品牌的品牌信息,或者,在实际应用中,有些品牌可能会由于具有一些共同的特点,而汇总在一个品牌信息列表中进行展示。例如,有些品牌被称为“快时尚品牌”,则可以将属于快时尚品牌的各个品牌的信息在同一品牌信息列表中展示,等等。
其中,品牌关联数据就可以包括以下一个或多个维度上的信息:优惠信息、新品信息等。其中,所谓的优惠信息可以是指品牌店铺提供的优惠券信息等,例如,可以是“5元”优惠券,“10”元优惠券等,另外,有些品牌店铺可能还会设定具体优惠信息的适用条件,具体的适用条件可以通过对第二用户的要求进行设置,或者对消费金额进行设置,例如,“新用户可用”,或者“消费满100可用”,等等。
新品信息可以是指品牌店铺中新发布的商品对象信息。具体实现时,由于品牌信息是展示在品牌信息列表中,能够用户展示信息的面积有限,因此,本申请实施例中的新品信息可以包括新品的数量等信息。或者,在其他的实现方式中,还可以提取新品的代表图片等信息。
需要说明的是,本申请实施例中,品牌信息列表中的各个品牌可能均为“快时尚品牌”,这类品牌的一个显著特点就是平价、上新速度快、紧跟时尚潮流,
因此,本申请实施例具体在品牌信息列表中展示的品牌关联数据可以是与前述品牌特点相关的。其中,在品牌信息列表中提供品牌的具体关联数据时,由于每个品牌对应的信息展示面积有限,因此,可以仅提供其中部分维度上的关联数据。为此,还可以为各个关联数据维度提供对应的优先级信息,例如,如果所述多个维度上的关联数据包括优惠信息维度、新品信息维度等,则可以将优惠信息维度设置为高优先级,新品信息维度的低优先级等。在具体提供品牌的关联数据时,可以优先提供优先级高的维度上的关联数据,如果某品牌在高优先级的维度上不存在关联数据,则可以获取优先级次之的维度上的关联数据。例如,可以首先判断一个品牌是否存在优惠信息,如果存在,则可以作为展示在品牌信息列表中展示的关联数据。如果不存在优惠信息,则可以判断该品牌是否存在新品信息,如果存在,则可以作为展示在品牌信息列表中展示的关联数据。当然,在实际应用中,各个维度上的优先级也可以有其他的设定方式,这里不再详述。
当然,在实际应用中,关联数据往往具有时段性的特点,例如,某品牌在某个时间段内提供某种优惠,或者在某段时间内有新品发布,等等,因此,在品牌列表中展示各品牌信息时,可能存在某品牌当前没有关联数据的情况。针对,这种情况,为了提高品牌列表中的信息有效性,还可以在品牌列表中提供品牌定位描述文本信息,也就是说,可以将这种品牌定位描述文本信息添加到品牌信息中,并在品牌列表中展示。其中,所谓的品牌定位描述文本信息就是指对品牌定位等方面具有描述作用的描述信息,例如,可以是品牌商自身根据品牌的定位提出的口号信息,如“法国潮牌,大胆创新”,或者“全球时尚第一品牌”等。
具体实现时,目标页面中的品牌信息列表中具体展示的信息可以是预先设置好的,或者,也可以在服务器接收到访问请求时,再读取具体的品牌关联数据等生成。
其中,对于后者,服务器可以首先确定所述品牌信息列表中关联的品牌,然后,从品牌信息数据库中获取各品牌的关联数据,再从数据库中获取各品牌的关联数据。其中,数据库可以包括品牌信息数据库,还可以包括商品对象信
息数据库。其中,品牌信息数据库中用于保存品牌的相关信息,例如,优惠信息、品牌描述信息等。而商品对象信息数据库则可以包括商品对象的具体信息,包括发布时间、是否为新品等。品牌信息数据库中的具体数据可以是由第一用户(例如,商家用户等)提供的,并由服务器在数据库系统中进行保存。商品对象信息数据库中的数据也可以是根据第一用户提交的数据进行保存的,或者,还可以是通过对商品对象的实际销售情况等进行统计后保存在商品对象信息数据库中。
例如,品牌信息数据库中的信息保存形式可以如以下表1所示:
表1
| 品牌id | 优惠信息 | 品牌描述信息 |
| 10001 | ¥5优惠券,老用户专享 | 全球第一时尚品牌 |
| 10002 | ¥50优惠券,新用户尝鲜 | 法国潮牌,大胆创新 |
| 10003 | ¥10优惠券,新客户专享 | 专注内衣的世界品牌 |
| …… | …… | …… |
商品对象信息数据库的信息保存形式可以如以下表2所示:
表2
| 商品对象id | 品牌id | 商品对象发布时间 | 是否为新品 |
| 20001 | 10001 | ×年×月×日 | 是 |
| 20002 | 10001 | ×年×月×日 | 否 |
| 20003 | 10001 | ×年×月×日 | 是 |
| …… | …… | …… | …… |
具体的,服务器在获取品牌优惠信息时,可以根据所述品牌信息数据库确
定品牌是否存在优惠信息,如果存在,则可以提取优惠的额度和/或优惠信息适用条件信息,并确定为所述品牌的关联数据。在获取品牌的新品信息时,可以根据品牌关联的商品对象信息数据库信息确定是否存在被标记为新品的商品对象,如果存在,则可以统计同一品牌内被标记为新品的商品对象数量,将该新品数量确定为所述品牌的关联数据。或者,从所述被标记为新品的商品对象中提取商品对象的代表图片,将所述代表图片确定为所述品牌的关联数据。其中,关于新品标记,可以是在商品对象被发布时,由服务器在商品对象信息数据库中添加的,并且,服务器可以预先设定新品的期限,例如,可以设定从发布日起一个月内称为新品,超过一个月之后自动将该标记删除。在提取新品的代表图片时,如果一个品牌存在多个新品,则可以通过随机选取等方式从中选择出一个商品对象,再将该商品对象的代表图片确定为待展示的关联数据。其中,具体到一个商品对象使用哪张图片作为代表图片可以是在发布商品对象时指定的,或者,也可以通过其他方式确定并记录在商品对象信息数据库中。另外,在获取品牌的品牌定位描述文本信息时,可以直接从品牌信息数据库中读取品牌的品牌定位描述文本信息。
总之,通过本申请实施例,在提供品牌信息列表时,可以在列表中提供各品牌的关联数据,这样,使得第二用户可以参考列表中的关联数据来指导后续的浏览等操作,而不仅仅以品牌的标识信息为参考,因此,可以使得各个品牌获得更平等的被浏览机会,提高品牌信息列表中展示信息的有效性。另外,由于品牌列表具有将多个品牌集中展示的特点,因此,通过这种方式,还可以通过品牌列表实现对各个品牌关联数据的聚焦,便于第二用户对各个品牌的关联数据进行对比,进而更有效地指导第二用户对各品牌的浏览及购物决策。
需要说明的是,本申请实施例中,第二用户客户端所在的终端设备可以是手机等移动终端设备,鉴于移动终端设备的屏幕尺寸有限,而品牌信息列表中展示的品牌数量可能会很多,因此,在实际应用中,可以在品牌信息列表中对各品牌进行分屏展示。
例如,参见图2-1,其为本申请实施例中的目标页面的展示效果草图,可见,品牌信息列表中包括多个品牌的品牌信息,其中,每个品牌的品牌信息中
包括品牌的标识,以及品牌的关联数据,品牌1的关联数据为“全球第一时尚品牌”,品牌2的关联数据为“¥5优惠券,老用户专享”,品牌3的关联数据为“99款上新”,等等。该图2-1中展示的是其中一屏的品牌信息,其中展示了7个品牌的品牌信息,对于其他尚未展示出的品牌信息,可以通过左右等方向的滑动操作,使其进入到窗口可视范围。
或者,参见图2-2,在展示品牌列表信息时,也可以使得每个品牌对应水平方向的一个长条形展示位,这样,相对于图2-1中而言,每个品牌的信息展示位面积增大,此时,在展示新品信息时,可以展示其中一个或者几个新品的代表图片。另外,对于每个品牌而言,可以同时展示多个维度上的品牌信息,例如,在图2-2中,除了展示品牌的新品代表图片,还可以展示品牌定位描述文本信息,如“有点新奇有点不同有点特别”,等等。
另外需要说明的是,在本申请实施例中,在品牌信息列表中,还可以对各个品牌之间的顺序进行设定,具体的,排序方式可以有多种。例如,可以根据各个品牌的热度、销量等数据进行排序,或者,在本申请实施例中,还可以根据各个品牌与当前第二用户的相关性来确定,这样可以使得第二用户更为关注的品牌的信息优先展示给第二用户。其中,具体实现时,可以通过对第二用户历史行为数据的统计,确定第二用户与某品牌之间的相关性。其中,历史行为数据可以包括第二用户的浏览行为数据、购买行为数据、收藏行为数据等等,统计出各个品牌与第二用户的相关性,这种相关性可以体现出第二用户对各个品牌的喜好程度等信息。这样,可以进一步提高信息的有效性。另外,通过这种方式,还可以通过品牌列表实现对各个品牌关联数据的聚焦,便于第二用户对各个品牌的关联数据进行对比,进而更有效地指导第二用户对各品牌的浏览及购物决策。
实施例二
该实施例二是与实施例一相对应的,从第二用户客户端的角度提供了一种提供品牌列表信息的方法,参见图3,该方法可以包括以下步骤:
S301:第二用户客户端向服务器发送页面访问请求;
S302:接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据;
S303:对所述目标页面进行展示。
关于该实施例二中的具体实现,可以参见实施例一中的介绍,这里不再赘述。
与实施例一提供的提供品牌列表信息的方法相对应,本申请实施例还提供了一种提供品牌列表信息的装置,该装置应用于服务器,参见图4,该装置具体可以包括:
请求接收单元401,用于接收页面访问请求;
目标页面提供单元402,用于提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据。
其中,所述品牌关联数据包括优惠信息和/或新品信息。
具体实现时,所述目标页面提供单元可以包括:
品牌确定子单元,用于确定所述品牌信息列表中关联的品牌;
关联数据获取子单元,用于从数据库中获取各品牌的关联数据;
品牌信息生成子单元,用于利用所述获取到的关联数据生成所述品牌信息。
其中,所述关联数据可以包括品牌的优惠信息,所述关联数据获取子单元包括:
优惠信息判断子单元,用于根据品牌信息数据库确定品牌是否存在优惠信息;
优惠信息提取子单元,用于如果存在优惠信息,则提取优惠的额度和/或优惠信息适用条件信息,并确定为所述品牌的关联数据。
所述关联数据也可以包括品牌的新品信息,所述关联数据获取子单元包括:
新品信息判断子单元,用于根据品牌关联的商品对象信息数据库信息确定是否存在被标记为新品的商品对象;
新品信息统计子单元,用于如果存在新品信息,则统计同一品牌内被标记为新品的商品对象数量,将该新品数量确定为所述品牌的关联数据。
另外,该装置还可以包括:
品牌描述信息确定单元,用于根据品牌信息数据库确定品牌的品牌定位描述文本信息,并添加到所述品牌信息中。
其中,所述数据库中包括多个维度上的关联数据,不同维度对应不同的优先级;
所述关联数据获取子单元具体用于:
优先从数据库中获取高优先级维度上的关联数据,如果某品牌在高优先级维度上不存在关联数据,则获取优先级次之的维度上的关联数据。
具体实现时,所述品牌信息列表中各个品牌的展示顺序可以是根据与第二用户的相关性确定。
其中,通过对第二用户历史行为数据的统计,确定第二用户与某品牌之间的相关性。
另外,所述品牌信息列表中对各品牌进行分屏展示。
与实施例二提供的提供品牌列表信息的方法相对应,本申请实施例还提供了一种提供品牌列表信息的装置,该装置应用于第二用户客户端,参见图5,该装置具体可以包括:
请求发送单元501,用于向服务器发送页面访问请求;
目标页面接收单元502,用于接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,
所述品牌信息包括品牌标识信息以及品牌关联数据;
目标页面展示单元503,用于对所述目标页面进行展示。
通过本申请实施例,在提供品牌信息列表时,可以在列表中提供各品牌的关联数据,这样,使得第二用户可以参考列表中的关联数据来指导后续的浏览等操作,而不仅仅以品牌的标识信息为参考,因此,可以使得各个品牌获得更平等的被浏览机会,提高品牌信息列表中展示信息的有效性。另外,通过这种方式,还可以通过品牌列表实现对各个品牌关联数据的聚焦,便于第二用户对各个品牌的关联数据进行对比,进而更有效地指导第二用户对各品牌的浏览及购物决策。
通过以上的实施方式的描述可知,本领域的技术人员可以清楚地了解到本申请可借助软件加必需的通用硬件平台的方式来实现。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品可以存储在存储介质中,如ROM/RAM、磁碟、光盘等,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本申请各个实施例或者实施例的某些部分所述的方法。
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于系统或系统实施例而言,由于其基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。以上所描述的系统及系统实施例仅仅是示意性的,其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性劳动的情况下,即可以理解并实施。
以上对本申请所提供的提供品牌列表信息的方法及装置,进行了详细介绍,本文中应用了具体个例对本申请的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本申请的方法及其核心思想;同时,对于本领域的一般技术人员,依据本申请的思想,在具体实施方式及应用范围上均会有改变之处。综上所述,本说明书内容不应理解为对本申请的限制。
Claims (26)
- 一种提供品牌列表信息的方法,其特征在于,包括:服务器接收页面访问请求;提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据。
- 根据权利要求1所述的方法,其特征在于,所述品牌关联数据包括优惠信息和/或新品信息。
- 根据权利要求1所述的方法,其特征在于,所述提供目标页面,包括:确定所述品牌信息列表中关联的品牌;从数据库中获取各品牌的关联数据;利用所述获取到的关联数据生成所述品牌信息。
- 根据权利要求3所述的方法,其特征在于,所述关联数据包括品牌的优惠信息,所述从数据库中获取各品牌的关联数据,包括:根据品牌信息数据库确定品牌是否存在优惠信息;如果存在,则提取优惠的额度和/或优惠信息适用条件信息,并确定为所述品牌的关联数据。
- 根据权利要求3所述的方法,其特征在于,所述关联数据包括品牌的新品信息,所述从数据库中获取各品牌的关联数据,包括:根据品牌关联的商品对象信息数据库信息确定是否存在被标记为新品的商品对象;如果存在,则获取被标记为新品的商品对象的信息,确定为所述品牌的关联数据。
- 根据权利要求5所述的方法,其特征在于,所述获取被标记为新品的商品对象的信息,包括:统计同一品牌内被标记为新品的商品对象数量,将该新品数量确定为所述品牌的关联数据。
- 根据权利要求5所述的方法,其特征在于,所述获取被标记为新品的商品对象的信息,包括:从所述被标记为新品的商品对象中提取商品对象的代表图片,将所述代表图片确定为所述品牌的关联数据。
- 根据权利要求3所述的方法,其特征在于,还包括:根据品牌信息数据库确定品牌的品牌定位描述文本信息,并添加到所述品牌信息中。
- 根据权利要求3至8任一项所述的方法,其特征在于,所述数据库中包括多个维度上的关联数据,不同维度对应不同的优先级;所述从数据库中获取各品牌的关联数据,包括:优先从数据库中获取高优先级维度上的关联数据,如果某品牌在高优先级维度上不存在关联数据,则获取优先级次之的维度上的关联数据。
- 根据权利要求1至8任一项所述的方法,其特征在于,所述品牌信息列表中各个品牌的展示顺序根据与第二用户的相关性确定。
- 根据权利要求10所述的方法,其特征在于,通过对第二用户历史行为数据的统计,确定第二用户与某品牌之间的相关性。
- 根据权利要求1至8任一项所述的方法,其特征在于,所述品牌信息列表中对各品牌进行分屏展示。
- 一种提供品牌列表信息的方法,其特征在于,包括:第二用户客户端向服务器发送页面访问请求;接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据;对所述目标页面进行展示。
- 一种提供品牌列表信息的装置,其特征在于,应用于服务器,包括:请求接收单元,用于接收页面访问请求;目标页面提供单元,用于提供目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包 括品牌标识信息以及品牌关联数据。
- 根据权利要求14所述的装置,其特征在于,所述品牌关联数据包括优惠信息和/或新品信息。
- 根据权利要求14所述的装置,其特征在于,所述目标页面提供单元包括:品牌确定子单元,用于确定所述品牌信息列表中关联的品牌;关联数据获取子单元,用于从数据库中获取各品牌的关联数据;品牌信息生成子单元,用于利用所述获取到的关联数据生成所述品牌信息。
- 根据权利要求16所述的装置,其特征在于,所述关联数据包括品牌的优惠信息,所述关联数据获取子单元包括:优惠信息判断子单元,用于根据品牌信息数据库确定品牌是否存在优惠信息;优惠信息提取子单元,用于如果存在优惠信息,则提取优惠的额度和/或优惠信息适用条件信息,并确定为所述品牌的关联数据。
- 根据权利要求16所述的装置,其特征在于,所述关联数据包括品牌的新品信息,所述关联数据获取子单元包括:新品信息判断子单元,用于根据品牌关联的商品对象信息数据库信息确定是否存在被标记为新品的商品对象;新品信息获取子单元,用于如果存在新品信息,则获取被标记为新品的商品对象的信息,确定为所述品牌的关联数据。
- 根据权利要求18所述的装置,其特征在于,所述新品信息获取子单元具体用于:统计同一品牌内被标记为新品的商品对象数量,将该新品数量确定为所述品牌的关联数据。
- 根据权利要求18所述的装置,其特征在于,所述新品信息获取子单元具体用于:从所述被标记为新品的商品对象中提取商品对象的代表图片,将所述代表图片确定为所述品牌的关联数据。
- 根据权利要求16所述的装置,其特征在于,还包括:品牌描述信息确定单元,用于根据品牌信息数据库确定品牌的品牌定位描述文本信息,并添加到所述品牌信息中。
- 根据权利要求16至21任一项所述的装置,其特征在于,所述品牌信息数据库中包括多个维度上的关联数据,不同维度对应不同的优先级;所述关联数据获取子单元具体用于:优先从数据库中获取高优先级维度上的关联数据,如果某品牌在高优先级维度上不存在关联数据,则获取优先级次之的维度上的关联数据。
- 根据权利要求16至21任一项所述的装置,其特征在于,所述品牌信息列表中各个品牌的展示顺序根据与第二用户的相关性确定。
- 根据权利要求23所述的装置,其特征在于,通过对第二用户历史行为数据的统计,确定第二用户与某品牌之间的相关性。
- 根据权利要求14至21任一项所述的装置,其特征在于,所述品牌信息列表中对各品牌进行分屏展示。
- 一种提供品牌列表信息的装置,其特征在于,应用于第二用户客户端,包括:请求发送单元,用于向服务器发送页面访问请求;目标页面接收单元,用于接收服务器提供的目标页面,所述目标页面内包括品牌信息列表,所述品牌信息列表中用于展示至少一个品牌的品牌信息,所述品牌信息包括品牌标识信息以及品牌关联数据;目标页面展示单元,用于对所述目标页面进行展示。
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| CN113793495A (zh) * | 2021-09-15 | 2021-12-14 | 云茂互联智能科技(厦门)有限公司 | 一种无线控制方法和设备 |
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| CN102254266A (zh) * | 2010-05-21 | 2011-11-23 | 上海伊购网络科技有限公司 | 在线平台商品三维展示系统及其操作方法 |
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| JP5436842B2 (ja) | 2008-11-11 | 2014-03-05 | ソニー株式会社 | 広告提供装置、広告提供方法、およびプログラム |
| JP5199289B2 (ja) | 2010-01-29 | 2013-05-15 | 楽天株式会社 | 商品情報提供サーバ装置、商品情報表示プログラム、商品情報表示方法及び商品情報表示システム |
| WO2011119987A2 (en) * | 2010-03-26 | 2011-09-29 | Jeanine Stein | Computer interface for online commerce with community features |
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| CN104991931A (zh) * | 2015-07-03 | 2015-10-21 | 中国科学院半导体研究所 | 一种互联网购物导航系统 |
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| CN102254266A (zh) * | 2010-05-21 | 2011-11-23 | 上海伊购网络科技有限公司 | 在线平台商品三维展示系统及其操作方法 |
| CN104657420A (zh) * | 2015-01-09 | 2015-05-27 | 北京京东尚科信息技术有限公司 | 页面展示方法和系统 |
| CN105096180A (zh) * | 2015-07-20 | 2015-11-25 | 北京易讯理想科技有限公司 | 基于增强现实的商品信息显示方法及装置 |
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| CN107016585A (zh) | 2017-08-04 |
| JP2019507426A (ja) | 2019-03-14 |
| TW201732714A (zh) | 2017-09-16 |
| US20180330419A1 (en) | 2018-11-15 |
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