WO2017128418A1 - 根据路线推送广告技术的数据采集方法以及推送系统 - Google Patents

根据路线推送广告技术的数据采集方法以及推送系统 Download PDF

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Publication number
WO2017128418A1
WO2017128418A1 PCT/CN2016/072988 CN2016072988W WO2017128418A1 WO 2017128418 A1 WO2017128418 A1 WO 2017128418A1 CN 2016072988 W CN2016072988 W CN 2016072988W WO 2017128418 A1 WO2017128418 A1 WO 2017128418A1
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route
user
advertisement
search condition
technology
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PCT/CN2016/072988
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English (en)
French (fr)
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胡明祥
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胡明祥
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Priority to PCT/CN2016/072988 priority Critical patent/WO2017128418A1/zh
Publication of WO2017128418A1 publication Critical patent/WO2017128418A1/zh

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network

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  • the invention belongs to the field of navigation, and in particular relates to a data collection method and a push system for pushing advertisement technology according to a route.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method according to a route push advertisement technology, and the purpose is to In case the current navigation system is unable to serve ads based on the route It is necessary to provide a corresponding advertisement by the user's planned route and the search condition input by the user, and push the qualified advertisement to the user to make the advertisement more accurate, and also enable the user to grasp the route more quickly. In the vicinity of consumer consultation, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for pushing advertisement technology according to a route, comprising the following steps:
  • the advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user, and the technical use data is transmitted to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit configured to record a matching relationship between the location area on the map and the advertisement, and record a search condition label matched by the advertisement
  • a detecting unit wherein the input end is connected to the output end of the recording unit, and is configured to detect a route and a search condition planned by the user;
  • a pushing unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the route and the search condition planned by the user, and push the advertisement that the route passes through the area and meets the search condition;
  • the data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
  • the invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method according to a route push advertisement technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a data collection method according to the route push advertisement technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the matching relationship between the location area on the map and the advertisement is recorded, and the search condition label of the advertisement matching is recorded.
  • the restaurant next to the main road of a small town in the user route is recorded, and the advertisement label is per capita consumption. , halal, or a hotel note for the standard room 280 / night, four stars, with WIFI.
  • step S101 the route and search condition planned by the user are detected.
  • the user plans the route, enters the halal, and the special price can match the above restaurants and hotels.
  • step S102 The advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the recording unit 21 is configured to record a matching relationship between the location area on the map and the advertisement, and record the search condition label matched by the advertisement;
  • a detecting unit 22 an input end thereof and the recording unit 21
  • the output is connected to detect the route and search conditions planned by the user;
  • Push unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the route and the search condition planned by the user, and push the advertisement that the route passes through the area and meets the search condition;
  • the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
  • the working principle is: the recording unit 21 records the matching relationship between the location area on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 Detecting the route and search conditions planned by the user, push unit 23 The advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user, and the data sending unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.

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  • Engineering & Computer Science (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Automation & Control Theory (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明属于导航领域，提供了一种根据路线推送广告技术的数据采集方法以及推送系统，所述方法包括：记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；检测用户规划出的路线及搜索条件；根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告，并向厂家预设的数据采集端发送技术使用数据。本发明通过用户规划路线经过的区域匹及用户输入的搜索条件配出对应的广告，并向用户推送符合条件的广告，使广告投放更加精确，同时也让用户能够更快的掌握路线附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。

Description

根据路线推送广告技术的数据采集方法以及推送系统 技术领域
本发明属于导航领域，尤其是涉及一种根据路线推送广告技术的数据采集方法以及推送系统。
背景技术
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据路线推送广告的方法以及推送系统 》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
 技术问题
本发明实施例提供了一种根据路线推送广告技术的数据采集方法，目的在于 针对当前导航系统无法根据路线投放广告的情况 ，需要提供一种通过用户规划路线经过的区域匹及用户输入的搜索条件配出对应的广告，并向用户推送符合条件的广告，使广告投放更加精确，同时也让用户能够更快的掌握路线附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
技术解决方案
本发明是这样实现的：一种根据路线推送广告技术的数据采集方法，包括以下步骤：
记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；
检测用户规划出的路线及搜索条件；
根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告，并向厂家预设的数据采集端发送技术使用数据。
本发明实施例还提供了一种推送系统，包括：
记录单元，检测单元，推送单元，数据发送单元，其中：
记录单元，用于记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；
检测单元，其输入端与所述记录单元输出端连接，用于检测用户规划出的路线及搜索条件；
推送单元，其输入端与所述检测单元输出端连接，用于根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告；
数据发送单元，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
 有益效果
本发明通过用户规划路线经过的区域匹及用户输入的搜索条件配出对应的广告，并向用户推送符合条件的广告，使广告投放更加精确，同时也让用户能够更快的掌握路线附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
附图说明
图 1 是本发明实施例提供的一种根据路线推送广告技术的数据采集方法的流程示意图；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种根据路线推送广告技术的数据采集方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签。
在本实用例中，记录用户途径的某小镇主道旁的饭店投放广告，广告标签为人均消费 100 ，清真，或者某酒店便签为标间特价 280/ 晚，四星级，带 WIFI 。
在步骤 S101 中，检测用户规划出的路线及搜索条件。
用户规划好路线，输入清真，特价就能匹配出上述饭店和酒店。
在步骤 S102 中，根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告，并向厂家预设的数据采集端发送技术使用数据。
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
本发明通过用户规划路线经过的区域匹及用户输入的搜索条件配出对应的广告，并向用户推送符合条件的广告，使广告投放更加精确，同时也让用户能够更快的掌握路线附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
图 2 是本发明实施例提供的推送系统构示意图，该推送系统：
记录单元 21 ，检测单元 22 ，推送单元 23 ，数据发送单元 24 ，其中：
记录单元 21 ，用于记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户规划出的路线及搜索条件；
推送单元 23 ，其输入端与所述检测单元 22 输出端连接，用于根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告；
数据发送单元 24 ，其输入端与所述推送单元 23 输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
其工作原理是：记录单元 21 记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签，检测单元 22 检测用户规划出的路线及搜索条件，推送单元 23 根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告，同时，数据发送单元 24 向厂家预设的数据采集端发送技术使用数据。
本发明通过用户规划路线经过的区域匹及用户输入的搜索条件配出对应的广告，并向用户推送符合条件的广告，使广告投放更加精确，同时也让用户能够更快的掌握路线附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据路线推送广告技术的数据采集方法，其特征在于，所述方法包括如下步骤：
    记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；
    检测用户规划出的路线及搜索条件；
    根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告，并向厂家预设的数据采集端发送技术使用数据。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，推送单元，数据发送单元，其中：
    记录单元，用于记录地图上位置区域与广告的匹配关系，记录广告匹配的搜索条件标签；
    检测单元，其输入端与所述记录单元输出端连接，用于检测用户规划出的路线及搜索条件；
    推送单元，其输入端与所述检测单元输出端连接，用于根据用户规划出的路线及搜索条件匹配出广告信息，向用户推送路线经过区域并符合搜索条件的广告；
    数据发送单元，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
PCT/CN2016/072988 2016-01-31 2016-01-31 根据路线推送广告技术的数据采集方法以及推送系统 WO2017128418A1 (zh)

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Publication number Priority date Publication date Assignee Title
US20020065604A1 (en) * 2000-11-30 2002-05-30 Toyota Jidosha Kabushiki Kaisha Route guide apparatus and guidance method
CN1431583A (zh) * 2002-01-10 2003-07-23 英业达股份有限公司 开发价值效益评估数据自动处理方法及其系统
CN101534315A (zh) * 2008-03-14 2009-09-16 深圳市莱科电子技术有限公司 一种与定位导航相结合的广告信息发布系统
CN102511052A (zh) * 2009-09-25 2012-06-20 本田技研工业株式会社 导航服务器及导航系统
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