WO2017128411A1 - Condition-based advertisement pushing method and navigation system - Google Patents
Condition-based advertisement pushing method and navigation system Download PDFInfo
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- WO2017128411A1 WO2017128411A1 PCT/CN2016/072981 CN2016072981W WO2017128411A1 WO 2017128411 A1 WO2017128411 A1 WO 2017128411A1 CN 2016072981 W CN2016072981 W CN 2016072981W WO 2017128411 A1 WO2017128411 A1 WO 2017128411A1
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- 238000000034 method Methods 0.000 title claims abstract description 12
- 230000000694 effects Effects 0.000 description 4
- 238000010586 diagram Methods 0.000 description 2
- 235000015278 beef Nutrition 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 235000014347 soups Nutrition 0.000 description 1
Classifications
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- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/09—Arrangements for giving variable traffic instructions
- G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
Definitions
- the invention belongs to the field of navigation, and in particular relates to a method for pushing advertisements according to conditions and a navigation system.
- the navigation software requires the user to input the destination name query or part of the name to perform the fuzzy query route, which cannot be done, for example, the merchant is in the navigation map.
- the location information is registered, and a discount information is issued, and the user can input the discount to match the location of the merchant and the discounted advertisement information.
- the embodiment of the invention provides a method for pushing an advertisement according to a condition, and the purpose is to address the situation that the current navigation system is not perfect for the advertisement support of the merchant. It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time grasp the location of consumption.
- the present invention is implemented in such a way that a method of pushing an advertisement based on conditions includes the following steps:
- the advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map.
- the embodiment of the invention further provides a navigation system, comprising:
- a recording unit configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement
- a detecting unit wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
- a display unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
- FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a condition according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
- the advertisement label is halal
- the characteristic beef soup pot a shopping mall advertises
- the advertisement label is a discount for the season clearance.
- step S101 the search condition input by the user is detected.
- the user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
- step S102 The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
- the navigation system is:
- the recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
- Display unit 23 its input end and the detecting unit 22
- the output terminal is configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map.
- the working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 Detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
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Abstract
A condition-based advertisement pushing method and a navigation system. The method comprises: recording matching relationships between location information and advertisements on a map, and recording search condition tags matching the advertisements (S100); detecting a search condition inputted by a user (S102); and obtaining advertisement information by means of matching based on the search condition inputted by the user, and displaying the advertisement information and location information of the advertisement on the navigation map (S103). By detecting a search condition inputted by a user to obtain a corresponding advertisement by means of matching, and displaying the advertisement and location information of the advertisement on a navigation map, the method implements more targeted advertisement placement, and also enables a user to know places of consumption while learning about advertisement information according to requirements of the user.
Description
本发明属于导航领域，尤其是涉及一种根据条件推送广告的方法以及导航系统。 The invention belongs to the field of navigation, and in particular relates to a method for pushing advertisements according to conditions and a navigation system.
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
Compared with products, channels, promotions, etc., advertising is probably the most important part of the company, and it is a pity to observe the advertisements around us. The ending is often just regret: the real laugh is not the end of advertising. The business, but the guys who collect the money. Advertising has never been effective. From the bad side, a lot of money is spent, but there is no effect at all. You may think that this is the worst. Actually not, the worst is the reaction, and the money bought is actually anonymity.
随着汽车的普及和道路的建设，城际间的经济往来更加频繁，活动的区域也越来越大；为了提高生活质量，大量的休闲活动、探险活动的举行使我们并不局限在自己认识的一小块区域中，不认识道路，找不到目的地的情况也屡有发生，就此，车载GPS导航仪将会以合适的价位走入车主的世界，成为车上的基本装备。
With the popularity of automobiles and the construction of roads, inter-city economic exchanges are more frequent, and the area of activities is also growing. In order to improve the quality of life, a large number of leisure activities and adventure activities are held so that we are not limited to our own understanding. In a small area, the road is not known, and the destination cannot be found. In this case, the car GPS navigator will enter the world of the owner at the appropriate price and become the basic equipment on the car.
随着经济的发展，城市越来越大，各行各业蓬勃发张，无论是餐饮还是服装等都在不断的创新来吸引消费者，在创新的同时如何让消费者来了解商家，宣传商家是个大问题，目前针对各个行业出现了一批针对各行业宣传的应用，例如美团，滴滴打车，大众点评等。用户只需要安装软件就可以了解这些行业内的消费咨询，但是大量的软件安装占用空间，拖慢系统速度，而且用起来也很不方便。目前大部分用户都会使用导航软件，而很多商家都在导航软件中注册了商铺位置信息，导航软件使用需要用户输入目的地名称查询或者部分名称进行模糊查询出路线，无法做到例如商家在导航地图中注册了位置信息，并发布了一条打折信息，用户输入打折就能匹配出该商家位置及打折广告信息。
With the development of the economy, the city is getting bigger and bigger, and all walks of life are flourishing. Whether it is catering or clothing, it is constantly innovating to attract consumers. How to let consumers know about the business while innovating, the promotion is a Big problem, there are a number of applications for various industries, such as the US Mission, Didi taxi, and public comment. Users only need to install the software to understand the consumer consultation in these industries, but a large number of software installations take up space, slow down the system speed, and it is also very inconvenient to use. At present, most users use navigation software, and many merchants register the location information of the store in the navigation software. The navigation software requires the user to input the destination name query or part of the name to perform the fuzzy query route, which cannot be done, for example, the merchant is in the navigation map. The location information is registered, and a discount information is issued, and the user can input the discount to match the location of the merchant and the discounted advertisement information.
综上，需要针对当前导航系统针对商家广告支持不完善的情况
，需要提供一种通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点。 In summary, it is necessary to address the current navigation system for the lack of support for business advertising.
It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time grasp the location of consumption.
本发明实施例提供了一种根据条件推送广告的方法，目的在于 针对当前导航系统针对商家广告支持不完善的情况
，需要提供一种通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点。
The embodiment of the invention provides a method for pushing an advertisement according to a condition, and the purpose is to address the situation that the current navigation system is not perfect for the advertisement support of the merchant.
It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time grasp the location of consumption.
本发明是这样实现的：一种根据条件推送广告的方法，包括以下步骤： The present invention is implemented in such a way that a method of pushing an advertisement based on conditions includes the following steps:
记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测用户输入的搜索条件； Detecting search conditions entered by the user;
根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。 The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map.
本发明实施例还提供了一种导航系统，包括： The embodiment of the invention further provides a navigation system, comprising:
记录单元，检测单元，显示单元，其中： Recording unit, detecting unit, display unit, wherein:
记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;
检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件； a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。
a display unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
图 1 是本发明实施例提供的一种根据条件推送广告的方法的流程示意图； 1 is a schematic flowchart of a method for pushing an advertisement according to a condition according to an embodiment of the present invention;
图 2 是本发明实施例提供的导航系统的结构示意图。 FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据路线推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签。 In step S100, the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
在本实用例中，记录某饭店投放广告，广告标签为清真，特色牛汤锅，某商场投放广告，广告标签为换季清仓打折。
In this practical example, a restaurant is recorded to advertise, the advertisement label is halal, the characteristic beef soup pot, a shopping mall advertises, and the advertisement label is a discount for the season clearance.
在步骤 S101 中，检测用户输入的搜索条件。 In step S101, the search condition input by the user is detected.
用户规划好路线，输入清真或者清仓就能分别匹配出上述饭店和商场的广告及位置信息。 The user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
在步骤 S102
中，根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。 At step S102
The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
图 2 是本发明实施例提供的导航系统构示意图，该导航系统： 2 is a schematic diagram of a navigation system according to an embodiment of the present invention. The navigation system is:
记录单元 21 ，检测单元 22 ，显示单元 23 ，其中： a recording unit 21, a detecting unit 22, and a display unit 23, wherein:
记录单元 21 ，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； The recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户输入的搜索条件； The detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
显示单元 23 ，其输入端与所述检测单元 22
输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。 Display unit 23, its input end and the detecting unit 22
The output terminal is configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map.
其工作原理是：记录单元 21 记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签，检测单元
22 检测用户输入的搜索条件，显示单元 23 根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。 The working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit
22 Detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. Place of consumption.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据条件推送广告的方法，其特征在于，所述方法包括如下步骤： A method for pushing an advertisement according to a condition, characterized in that the method comprises the following steps:记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;检测用户输入的搜索条件；Detecting search conditions entered by the user;根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map.
- 一种导航系统，其特征在于，所述导航系统包括：A navigation system, characterized in that the navigation system comprises:记录单元，检测单元，显示单元，其中：Recording unit, detecting unit, display unit, wherein:记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件；a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息。a display unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map.
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