WO2017101339A1 - 广告的展现方法及系统、终端设备和服务器 - Google Patents

广告的展现方法及系统、终端设备和服务器 Download PDF

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Publication number
WO2017101339A1
WO2017101339A1 PCT/CN2016/088647 CN2016088647W WO2017101339A1 WO 2017101339 A1 WO2017101339 A1 WO 2017101339A1 CN 2016088647 W CN2016088647 W CN 2016088647W WO 2017101339 A1 WO2017101339 A1 WO 2017101339A1
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Prior art keywords
creative
advertisement data
server
data
day
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Ceased
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PCT/CN2016/088647
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English (en)
French (fr)
Inventor
徐开礼
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Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Priority to US15/242,158 priority Critical patent/US20170178202A1/en
Publication of WO2017101339A1 publication Critical patent/WO2017101339A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/222—Secondary servers, e.g. proxy server, cable television Head-end
    • H04N21/2223—Secondary servers, e.g. proxy server, cable television Head-end being a public access point, e.g. for downloading to or uploading from clients
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4432—Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet

Definitions

  • the present invention relates to the field of intelligent terminals, and in particular, to a method and system for displaying advertisements, a terminal device and a server.
  • the boot advertisement displays the offline advertisement downloaded at the last boot. If the date on the day the offline ad is played does not match the flight date of the offline ad download, the offline ad will appear as an out-of-schedule ad. If the flight schedule is continuous, it will only affect the ad impressions that were first turned on that day. If the user is started 3 times a day on average, the first day of delivery, in the case of theoretically successful download of the material, the proportion of invalid advertisements displayed is 1/3, and the proportion of effective loss of advertisements is very high. In reality, advertisers often choose to deliver at intervals. Therefore, the overall loss ratio will be higher.
  • the present invention has been made in order to provide a method and system for presenting an advertisement, a terminal device and a server that overcome the above problems or at least partially solve the above problems.
  • a method for presenting advertisement data is provided, the method performing The terminal device side is characterized in that: in the power-on state, the advertisement data request is sent to the server; and the advertisement data returned by the server is received, and the advertisement data includes the advertisement data of the day of the advertisement data request and the advertisement of the predetermined number of days after the day. Data; download the creative based on the ad data; at the next boot, select the creative to display.
  • a terminal device comprising: a first sending module, configured to send an advertisement data request to a server in a power-on state; and a first receiving module, configured to receive a server Returned advertisement data, the advertisement data includes advertisement data on the day of the advertisement data request and advertisement data of a predetermined number of days after the day; a downloading module for downloading the creative material according to the advertisement data; and a presentation module for the next booting , select the creative to display.
  • a method for displaying an advertisement is provided.
  • the method is performed on a server side, and includes: receiving an advertisement data request message sent by the terminal device; and screening the advertisement data request message from the date of Advertising data of a predetermined number of days; sending the filtered advertisement data to the terminal device.
  • a server including: a second receiving module, configured to receive an advertisement data request message sent by the terminal device; and a screening module, configured to filter the advertisement data request message from a predetermined number of days The advertisement data; the second sending module is configured to send the filtered advertisement data to the terminal device.
  • a display system for advertising data including: the terminal device and the server described above.
  • the terminal device and the server by requesting the advertisement data of the day and the advertisement data of the predetermined number of days after the day, the advertisement material is downloaded according to the returned advertisement data, and at the next power-on, Selecting creatives to display effectively increases the visibility of your ads during the flight and reduces invalid ad serving.
  • FIG. 1 is a flow chart showing a first embodiment of a method for displaying an advertisement provided by the present invention
  • FIG. 2 is a functional block diagram of an embodiment of a terminal device provided by the present invention.
  • FIG. 3 is a flowchart of Embodiment 2 of a method for displaying an advertisement provided by the present invention
  • FIG. 4 is a functional block diagram of an embodiment of a server provided by the present invention.
  • 5A and 5B are functional block diagrams showing an embodiment of a presentation system for advertisement data provided by the present invention.
  • FIG. 6 is a block diagram schematically showing a computing device for performing a method of presenting an advertisement according to an embodiment of the present invention
  • Fig. 7 schematically shows a storage unit for holding or carrying program code implementing a presentation method of an advertisement according to an embodiment of the present invention.
  • FIG. 1 is a flow chart showing a first embodiment of a method for displaying an advertisement provided by the present invention. As shown in FIG. 1 , the method specifically includes the following steps:
  • Step S101 in the power-on state, send an advertisement data request to the server.
  • the ad data contains data such as the link address of the download creative and the flight date of the creative.
  • the corresponding creative can be downloaded from the ad data.
  • the device Each time the device is connected to the network, it will automatically send advertising data to the server. Request. Or when the time of day reaches 00:00, the terminal device will keep sending the advertisement data request to the server when it is still on.
  • Step S102 Receive advertisement data returned by the server, where the advertisement data includes advertisement data on the day of the advertisement data request and advertisement data of a predetermined number of days after the day.
  • the server After receiving the advertisement data request sent by the terminal device, the server returns the advertisement data to the terminal device.
  • the advertisement data includes advertisement data on the day of the advertisement data request and advertisement data of the predetermined number of days after the day.
  • the server returns the ad data for the corresponding number of days through the ad data filtering policy.
  • the basis and method for setting the server data filtering policy are as follows:
  • the proportion of the period is the ratio of the number of advertisements in the ranking period to the total number of advertisements in the statistical period in a statistical period (the number of statistical days in the above table).
  • the delivery period is 1 day, as shown in the data of line item 66095, the data in the row period is the ratio of [the ratio of the period] is about 75%, and the next day is the ratio of the day after the schedule is subtracted.
  • the third day is [the ratio of the two days after the schedule] minus the data of [one day after the schedule], 98.89% minus 97.43 % is about 1.5%
  • the fourth day is [the ratio of the three days after the schedule] minus the data of [the ratio of the two days after the schedule], 99.40% minus 98.89% is about 0.5%
  • the data of the subsequent days is less than 1%.
  • the average data of the data in the row period is [86%], and the next day is the ratio of the day after the schedule.
  • the average value of the data in the [period of the period] is about 11.5%.
  • the average value of the data on the third day, which is the ratio of the two days after the schedule, is about 1%.
  • the fourth day is [three days after the scheduled date)
  • the average value of the data minus the [two days after the scheduled date] is about 0.5%, and the data of the subsequent days is less than 1%.
  • the data in the row period is the ratio of [the ratio of the period] is about 89%, and the next day is the ratio of the day after the schedule is subtracted.
  • the data in the row period is about 10%, and the data in subsequent days is less than 1%.
  • the effective data ratio can be recovered over 99% in the following 3 days; if the advertising period is more than 1 day, follow-up
  • the effective data share that can be recovered in 3 days can reach 100%; after 3 days, the effective exposure of the advertisements is less than 1%, and the data has little effect on the exposure of the advertisements, which is within the acceptable range of the advertiser.
  • the advertisement data sent by the server in response to the terminal device is four days of advertisement data for the day, the last day, the last two days, and the last three days, and the daily advertisement data is the advertisement data of the day.
  • Step S103 downloading the creative material according to the advertisement data and storing the creative material.
  • the ad data After receiving the ad data sent by the server, the ad data contains the link address of the creative and the creative flight time. Downloading creatives based on ad data and storing creatives is based on downloading and storing creatives based on the creative's link address and the creative's flight time. After all the creatives are successfully downloaded, the terminal device uses the advertisement data returned by the receiving server to overwrite the advertisement data returned by the last request receiving server to save the space occupied by the terminal device.
  • the end device stores and manages downloaded creatives based on the amount of storage space allocated by the creative and the LRU (Least Recently Used) algorithm.
  • the LRU algorithm refers to the least used data in the near future, and moves it out of the storage space to save the storage space of the terminal device.
  • the storage space is reasonably allocated based on the size of the creative itself, the size of the storage space of the terminal device, and the LRU algorithm, and the downloaded content is replaced with the newly downloaded creative for the downloaded least recently displayed creative. The least recently shown creative.
  • step S104 the next time the power is turned on, the creative is selected for presentation.
  • the creative will be rendered the next time the terminal is powered on. Selecting a creative to show is based on selecting the creative to display based on the creative’s flight date.
  • the terminal device has a clock module that can accurately know the current system time
  • the terminal device is powered on next time, combined with the system time provided by the clock module and the flight date of the creative, the creative in the flight period is selected. Show.
  • the creative whose delivery date is the next day after the day of the advertisement data request is selected as the creative material to be displayed for the next boot.
  • the terminal device pre-sets the advertisement for the next boot display as the advertisement for the next day.
  • the advertisement material is downloaded according to the returned advertisement data, and the creative material is selected for display at the next power-on, effective Improves the visibility of your ads during the flight and reduces invalid ad serving.
  • the terminal device includes:
  • the first sending module 201 is configured to send an advertisement data request to the server in a power on state.
  • the ad data contains data such as the link address of the download creative and the flight date of the creative.
  • the corresponding creative can be downloaded from the ad data.
  • the first sending module 201 Each time the device is connected to the network, the first sending module 201 actively sends a request for advertising data to the server. Or, when the time of day reaches 00:00, when the terminal device remains in the power-on state, the first sending module 201 actively sends an advertisement data request to the server.
  • the first receiving module 202 is configured to receive advertisement data returned by the server, where the advertisement data includes advertisement data on the day of the advertisement data request and advertisement data of a predetermined number of days after the day.
  • the server After receiving the advertisement data request sent by the terminal device, the server returns the advertisement data to the terminal device.
  • the advertisement data includes advertisement data on the day of the advertisement data request and advertisement data of the predetermined number of days after the day.
  • the server returns the ad data for the corresponding number of days through the ad data filtering policy.
  • Server data Refer to Table 1 for the basis and method for setting the screening strategy.
  • the delivery period is 1 day, as shown in the data of line item 66095, the data in the row period is the ratio of [the ratio of the period] is about 75%, and the next day is the ratio of the day after the schedule is subtracted.
  • the third day is [the ratio of the two days after the schedule] minus the data of [one day after the schedule], 98.89% minus 97.43 % is about 1.5%
  • the fourth day is [the ratio of the three days after the schedule] minus the data of [the ratio of the two days after the schedule], 99.40% minus 98.89% is about 0.5%
  • the data of the subsequent days is less than 1%.
  • the average data of the data in the row period is [86%]
  • the next day is the ratio of the day after the schedule.
  • the average value of the data in the [period of the period] is about 11.5%.
  • the average value of the data on the third day, which is the ratio of the two days after the schedule, is about 1%.
  • the ratio of [three days after the schedule] minus the average of the two days after the schedule is about 0.5%, and the data of the subsequent days is less than 1%.
  • the data in the row period is the ratio of [the ratio of the period] is about 89%, and the next day is the ratio of the day after the schedule is subtracted.
  • the data in the row period is about 10%, and the data in subsequent days is less than 1%.
  • the advertisement data sent by the server in response to the terminal device is four days of advertisement data for the day, the last day, the last two days, and the last three days, and the daily advertisement data is the advertisement data of the day.
  • the download module 203 is configured to download the creative according to the advertisement data.
  • the advertisement data After the first receiving module 202 receives the advertisement data sent by the server, the advertisement data includes the link address of the creative and the creative schedule time.
  • the download module 203 is further configured to: download the creative according to the link address of the creative and the order of the creative schedule. After all the creatives are successfully downloaded, the downloading module 203 uses the advertisement data returned by the receiving server to overwrite the advertisement data returned by the last request receiving server to save the space occupation of the terminal device.
  • the storage module 204 is configured to store and manage the creative according to the storage space allocated by the creative and the LRU algorithm.
  • the storage module 204 manages the downloaded creative based on the storage allocated size of the creative and the LRU (Least Recently Used) algorithm.
  • the LRU algorithm refers to the least used data in the near future, and moves it out of the storage space to save the storage space of the terminal device.
  • the storage space is reasonably allocated based on the size of the creative itself, the size of the storage space of the terminal device, and the LRU algorithm, and the downloaded content is replaced with the newly downloaded creative for the downloaded least recently displayed creative. The least recently shown creative.
  • the presentation module 205 is configured to select a creative to be displayed at the next boot.
  • the creative will be rendered the next time the terminal is powered on.
  • the presentation module is further used to: select a creative to display based on the flight date of the creative.
  • the terminal device has a clock module, and the current system time can be accurately known
  • the presentation module 205 can select the schedule. Creatives are shown.
  • the presentation module 205 selects the creative whose schedule date is the next day after the day of the advertisement data request as the creative material displayed for the next boot. According to statistics, most users will not power on again after switching off the terminal device at a certain time, such as after 21 o'clock. Therefore, after the terminal device runs to a specific time, such as 21 o'clock, the presentation module 205 pre-sets the advertisement for the next boot display as the advertisement for the next day.
  • the terminal device by requesting the advertisement data of the day and the advertisement data of the predetermined number of days after the day, the advertisement material is downloaded according to the returned advertisement data, and the next time the power is turned on, the creative material is selected for display, and the advertisement is effectively improved.
  • the exposure of the ads during the flight period reduced the invalid ad serving.
  • FIG. 3 is a flowchart of Embodiment 2 of a method for displaying an advertisement provided by the present invention. As shown in FIG. 3, the method specifically includes the following steps:
  • Step S301 Receive an advertisement data request message sent by the terminal device.
  • the ad data contains data such as the link address required to download the creative and the flight date of the creative.
  • the corresponding creative can be downloaded from the ad data.
  • the requested ad data includes the link address required to download the creative, the flight date of the creative, and more.
  • the corresponding creative can be downloaded from the ad data.
  • Step S302 screening the advertisement data of the predetermined number of days from the day of the advertisement data request message.
  • Filter ad data through ad data screening strategies Refer to Table 1 for the screening basis and method.
  • the proportion of the period is the ratio of the number of advertisements in the ranking period to the total number of advertisements in the statistical period in a statistical period (the number of statistical days in the above table).
  • the delivery period is 1 day, as shown in the data of line item 66095, the data in the row period is the ratio of [the ratio of the period] is about 75%, and the next day is the ratio of the day after the schedule is subtracted.
  • the third day is [the ratio of the two days after the schedule] minus the data of [one day after the schedule], 98.89% minus 97.43 % is about 1.5%
  • the fourth day is [the ratio of the three days after the schedule] minus the data of [the ratio of the two days after the schedule], 99.40% minus 98.89% is about 0.5%
  • the data of the subsequent days is less than 1%.
  • the average data of the data in the row period is [86%]
  • the next day is the ratio of the day after the schedule.
  • the average value of the data in the [period of the period] is about 11.5%.
  • the average value of the data on the third day, which is the ratio of the two days after the schedule, is about 1%.
  • the ratio of [three days after the schedule] minus the average of the two days after the schedule is about 0.5%, and the data of the subsequent days is less than 1%.
  • the data in the row period is the ratio of [the ratio of the period] is about 89%, and the next day is the ratio of the day after the schedule is subtracted.
  • the data in the row period is about 10%, and the data in subsequent days is less than 1%.
  • the effective data ratio can be recovered over 99% in the following 3 days; if the advertising period is more than 1 day, follow-up 3 days can recover 100% of the effective data; 3 days later Exposure to effective data accounted for less than 1%, the impact of data on advertising exposure is small, within the acceptable range of advertisers.
  • the advertisement data is filtered as the advertising data request for the day, the last day, the last two days, the last three days, a total of four days of advertising data, and the daily advertising data is the day's scheduled advertising data.
  • Step S303 sending the filtered advertisement data to the terminal device.
  • the advertisement data filtered in step S302 is transmitted to the terminal device.
  • the advertisement data request of the terminal device is received, and the advertisement data of the predetermined number of days from the day of receiving the request is filtered according to the advertisement data screening policy, and the advertisement data is transmitted to the terminal device.
  • the filtered ad data effectively increases the exposure of the ads during the flight and reduces the invalid ad serving.
  • FIG. 4 is a functional block diagram of an embodiment of a server provided by the present invention. As shown in Figure 4, the server includes:
  • the second receiving module 401 is configured to receive an advertisement data request message sent by the terminal device.
  • the second receiving module 401 receives an advertisement data request message sent by the terminal device.
  • the requested ad data includes the link address required to download the creative and the flight date of the creative.
  • the corresponding creative can be downloaded from the ad data.
  • the screening module 402 is configured to filter advertisement data of a predetermined number of days from the date of the advertisement data request message.
  • the screening module 402 filters the advertisement data through an advertisement data screening strategy. Refer to Table 1 for the screening basis and method.
  • the proportion of the period is the ratio of the number of advertisements in the ranking period to the total number of advertisements in the statistical period in a statistical period (the number of statistical days in the above table).
  • the delivery period is 1 day, as shown in the data of line item 66095, the data in the row period is the ratio of [the ratio of the period] is about 75%, and the next day is the ratio of the day after the schedule is subtracted.
  • the third day is [the ratio of the two days after the schedule] minus the data of [one day after the schedule], 98.89% minus 97.43 % is about 1.5%
  • the fourth day is [The ratio of three days after the schedule] minus the data of [two days after the schedule], 99.40% minus 98.89% is about 0.5%
  • the data of subsequent days is less than 1%.
  • the average data of the data in the row period is [86%]
  • the next day is the ratio of the day after the schedule.
  • the average value of the data in the [period of the period] is about 11.5%.
  • the average value of the data on the third day, which is the ratio of the two days after the schedule, is about 1%.
  • the ratio of [three days after the schedule] minus the average of the two days after the schedule is about 0.5%, and the data of the subsequent days is less than 1%.
  • the data in the row period is the ratio of [the ratio of the period] is about 89%, and the next day is the ratio of the day after the schedule is subtracted.
  • the data in the row period is about 10%, and the data in subsequent days is less than 1%.
  • the effective data ratio can be recovered over 99% in the following 3 days; if the advertising period is more than 1 day, follow-up
  • the effective data share that can be recovered in 3 days can reach 100%; after 3 days, the effective exposure of the advertisements is less than 1%, and the data has little effect on the exposure of the advertisements, which is within the acceptable range of the advertiser.
  • the screening module 402 filters out the advertisement data as the advertisement data request day, the last day, the last two days, the last three days, a total of four days of advertisement data, and the daily advertisement data is the advertisement data of the current day.
  • the second sending module 403 is configured to send the filtered advertisement data to the terminal device.
  • the advertisement data filtered by the screening module 402 is sent to the terminal device.
  • the advertisement data request of the terminal device is received, and the advertisement data of the predetermined number of days from the day of receiving the request is filtered according to the advertisement data screening policy, and the advertisement data is transmitted to the terminal device.
  • the filtered ad data effectively increases the exposure of the ads during the flight and reduces the invalid ad serving.
  • FIG. 5A and 5B are functional block diagrams of embodiments of a presentation system for advertisements provided by the present invention. As shown in FIG. 5A, the system includes: a terminal device 200 and a server 410.
  • the modules and functions included in the terminal device 200 refer to the description of FIG. 2, and the modules included in the server 410 The block and function are described with reference to FIG.
  • the first sending module 201 of the terminal device 200 sends an advertisement data request to the server 410
  • the second receiving module 401 of the server 410 receives the advertisement data request
  • the server 410 filters the advertisement data of the predetermined number of days from the day of the advertisement data request through the screening module 402, such as the day. , the next day, the last two days, the last three days, a total of four days of advertising data.
  • the filtered advertisement data is returned by the second sending module 403 to the first receiving module 202 of the terminal device 200.
  • the terminal device 200 downloading module 203 downloads the corresponding creative material from the server 410 according to the received advertisement data.
  • the advertisement data and the creative can be stored on the same server, as shown in Figure 5A, or on two different servers, as shown in Figure 5B.
  • the system includes a terminal device 200 and an advertisement data server 420 and a creative server 430.
  • the first sending module 201 of the terminal device 200 sends an advertisement data request to the advertisement data server 420
  • the second receiving module 401 of the advertisement data server 420 receives the advertisement data request
  • the advertisement data server 420 filters the advertisement data request by the screening module 402 for a predetermined number of days from the day of the request.
  • the advertising data such as the day, the next day, the last two days, the last three days, a total of four days of advertising data.
  • the filtered advertisement data is returned by the second sending module 403 to the first receiving module 202 of the terminal device 200.
  • the terminal device 200 downloading module 203 downloads the corresponding creative material from the creative server 430 according to the received advertisement data. .
  • the advertisement presentation system by requesting the advertisement data of the day and the advertisement data of the predetermined number of days after the day, the advertisement material is downloaded according to the returned advertisement data, and the creative material is selected for display at the next power-on, effective Improves the visibility of your ads during the flight and reduces invalid ad serving.
  • modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment.
  • the modules or units or components of the embodiments may be combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components.
  • any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined.
  • Each feature disclosed in this specification (including the accompanying claims, the abstract and the drawings) may be replaced by alternative features that provide the same, equivalent or similar purpose.
  • the various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof.
  • a microprocessor or digital signal processor may be used in practice to implement some or all of the functionality of some or all of the components in accordance with embodiments of the present invention.
  • the invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein.
  • a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals can be downloaded from the Internet website or provided on the carrier signal or in any other form provide.
  • Figure 6 illustrates a computing device that can implement a method of presenting an advertisement in accordance with the present invention.
  • the computing device traditionally includes a processor 610 and a computer program product or computer readable medium in the form of a storage device 620.
  • Storage device 620 can be an electronic memory such as a flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
  • Storage device 620 has a storage space 630 that stores program code 631 for performing any of the method steps described above.
  • storage space 630 storing program code may include respective program code 631 for implementing various steps in the above methods, respectively.
  • the program code can be read from or written to one or more computer program products.
  • These computer program products include program code carriers such as a hard disk, a compact disk (CD), a memory card, or a floppy disk.
  • a computer program product is typically a portable or fixed storage unit such as that shown in FIG.
  • the storage unit may have storage segments, storage spaces, and the like that are similarly arranged to storage device 620 in the computing device of FIG.
  • the program code can be compressed, for example, in an appropriate form.
  • the storage unit comprises computer readable code 631' for performing the steps of the method according to the invention, ie code that can be read by a processor such as 610, which when executed by the computing device causes the computing device Perform the various steps in the method described above.

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Abstract

一种广告的展现方法及系统、终端设备和服务器，其中方法包括在开机状态下，向服务器发送广告数据请求（S101）；接收服务器返回的广告数据，广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据（S102）；根据广告数据下载广告素材（S103）；在下一次开机时，选择广告素材进行展现（S104）。

Description

广告的展现方法及系统、终端设备和服务器
相关申请的交叉参考
本申请要求于2015年12月17日提交中国专利局、申请号为201510954189.2、发明名称为“广告的展现方法及系统、终端设备和服务器”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及智能终端领域，具体涉及一种广告的展现方法及系统、终端设备和服务器。
背景技术
广告实时性要求较强，因此，大多为实时请求。广告展示分为排期内和排期外。排期外的广告展示，不仅不参与销售结算，并且投放效果会大打折扣或毫无意义。对于无法或不适于实时请求的排期内的广告展示情况，例如，互联网电视机的开机广告，需要采取一定的方法，提升排期内广告的曝光率。
现有技术条件下，限于素材大小及展示时未联网的限制，开机广告展示的为上次开机时下载的离线广告。如果离线广告播放当天的日期与该离线广告下载时刻的排期日期不一致，该离线广告会展示为排期外广告。如果广告投放排期是连续的，只会影响当天首次开机的广告展示。如果按用户平均一天开机3次计算，投放首日，在理论上素材下载成功的情况下，展示的无效广告比例为1/3，有效排期的广告损失比例非常高。现实中，广告主往往选择间隔投放。因此，整体的损失比例会更高。
发明内容
鉴于上述问题，提出了本发明以便提供一种克服上述问题或者至少部分地解决上述问题的广告的展现方法及系统、终端设备和服务器。
根据本发明的一个方面，提供了一种广告数据的展现方法，该方法执行 于终端设备侧，其特征在于，包括：在开机状态下，向服务器发送广告数据请求；接收服务器返回的广告数据，所述广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据；根据所述广告数据下载广告素材；在下一次开机时，选择广告素材进行展现。
根据本发明的另一个方面，还提供了一种终端设备，其特征在于，包括：第一发送模块，用于在开机状态下，向服务器发送广告数据请求；第一接收模块，用于接收服务器返回的广告数据，所述广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据；下载模块，用于根据所述广告数据下载广告素材；展现模块，用于在下一次开机时，选择广告素材进行展现。
根据本发明的又一个方面，还提供了一种广告的展现方法，该方法执行于服务器侧，其特征在于，包括：接收终端设备发送的广告数据请求消息；筛选所述广告数据请求消息当天起预定天数的广告数据；发送所述筛选的广告数据至终端设备。
根据本发明的又一个方面，还提供了一种服务器，包括：第二接收模块，用于接收终端设备发送的广告数据请求消息；筛选模块，用于筛选所述广告数据请求消息当天起预定天数的广告数据；第二发送模块，用于发送所述筛选的广告数据至终端设备。
根据本发明的又一个方面，还提供了一种广告数据的展现系统，包括：上述的终端设备和服务器。
根据本发明提供的广告的展现方法及系统、终端设备和服务器，通过向服务器请求当天的广告数据和该当天之后预定天数的广告数据，根据返回的广告数据下载广告素材，并在下一次开机时，选择广告素材进行展现，有效的提升了排期内广告的曝光率，减少了无效的广告投放。
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。
附图概述
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本发明的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：
图1示出了本发明提供的广告的展现方法实施例一的流程图；
图2示出了本发明提供的终端设备实施例的功能框图；
图3示出了本发明提供的广告的展现方法实施例二的流程图；
图4示出了本发明提供的服务器实施例的功能框图；
图5A和图5B示出了本发明提供的广告数据的展现系统实施例的功能框图；
图6示意性地示出了用于执行根据本发明实施例的广告的展现方法的计算设备的框图；
图7示意性地示出了用于保持或者携带实现根据本发明实施例的广告的展现方法的程序代码的存储单元。
本发明的较佳实施方式
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例，然而应当理解，可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反，提供这些实施例是为了能够更透彻地理解本公开，并且能够将本公开的范围完整的传达给本领域的技术人员。
图1示出了本发明提供的广告的展现方法实施例一的流程图。如图1所示，该方法具体包括如下步骤：
步骤S101，在开机状态下，向服务器发送广告数据请求。
广告数据包含下载广告素材的链接地址和广告素材的排期日期等数据。通过该广告数据可以下载其对应的广告素材。
每次开机时，终端设备与网络连接后，都会主动向服务器发送广告数据 的请求。或者当日时间到达00:00点时，终端设备还保持在开机状态时，会主动向服务器发送广告数据请求。
步骤S102，接收服务器返回的广告数据，广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据。
服务器接到终端设备发送的广告数据请求后，会返回广告数据给终端设备。广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据。
服务器通过广告数据筛选策略，返回相应天数的广告数据。服务器数据筛选策略设定的依据及方法参照下表：
表1：
Figure PCTCN2016088647-appb-000001
如表1所示：
其中排期内占比，是指在一个统计周期内(上表中的统计天数)，排期内广告曝光数与统计周期内广告总曝光数的比例。
如果投放期为1天，参看订单项66095的数据所示，排期内数据即【排期内占比】的数据约为75％，第二天即【排期后一天占比】减去【排期内占比】的数据，97.43％减去75.09％约为22.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据，98.89％减去97.43％约为1.5％，第四天即【排期后三天占比】减去【排期后二天占比】的数据，99.40％减去98.89％约为0.5％，后续天数的数据占比小于1％。
如果投放期为2天，参看订单项59972的2条数据所示，排期内数据即【排期内占比】的数据平均值约为86.5％，第二天即【排期后一天占比】减去【排期内占比】的数据平均值约为11.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据平均值约为1％，第四天即【排期后三天占 比】减去【排期后二天占比】的数据平均值约为0.5％，后续天数的数据占比小于1％。
如果投放期为3天，参看订单项64650的数据所示，排期内数据即【排期内占比】的数据约为89％，第二天即【排期后一天占比】减去【排期内占比】的数据约为10％，后续天数的数据占比小于1％。
根据上述的数据，可以看出在广告投放最糟糕的情况下，即广告的投放期只有1天时，后续3天可以收回有效数据占比超过99％；如果广告的投放期多于1天，后续3天可以收回的有效数据占比可达到100％；3天后的广告曝光其有效数据占比小于1％，数据对广告曝光度的影响不大，在广告商可接受的范围内。
根据上述统计，服务器在响应终端设备发出的广告数据为当天、后一天、后两天、后三天，共计四天的广告数据，且每天的广告数据均为当天的排期的广告数据。
步骤S103，根据广告数据下载广告素材并存储广告素材。
接收到服务器发送的广告数据后，广告数据中包含了广告素材的链接地址和广告素材排期时间。根据广告数据下载广告素材并存储广告素材具体为：根据广告素材的链接地址和广告素材的排期时间先后顺序下载并存储广告素材。在所有的广告素材都下载成功后，终端设备用本次接收服务器返回的广告数据来覆盖上次请求接收服务器返回的广告数据，以节省终端设备的空间占用。
对下载的广告素材，终端设备根据广告素材分配的存储空间大小和LRU(近期最少使用算法Least Recently Used)算法来存储并管理下载的广告素材。LRU算法是指对近期内最少使用到的数据，将其移出存储空间，以节省终端设备存储空间的占用。对于下载的广告素材，根据广告素材本身的大小、终端设备存储空间的大小及LRU算法，合理的分配存储空间，针对已下载的近期最少展示的广告素材，用新下载的广告素材替换已下载的近期最少展示的广告素材。
步骤S104，在下一次开机时，选择广告素材进行展现。
在终端设备下一次开机时，会对广告素材进行展现。选择广告素材进行展现具体为：根据广告素材的排期日期选择广告素材进行展现。当终端设备中带有时钟模块，可以准确的知道当前的系统时间时，在终端设备下一次开机时，结合时钟模块提供的系统时间和广告素材的排期日期，选择排期内的广告素材进行展现。
当终端设备中无时钟模块，不能准确的知道当前的系统时间时，选择排期日期为广告数据请求当天之后第二天的广告素材作为下一次开机所展现的广告素材。根据统计，大部分用户在特定时间，如21点后关闭终端设备后，则当天不会再次开机。因此，当天终端设备运行到特定时间如21点后，终端设备预先将下次开机展示的广告，设置为第二天的广告。
根据本发明提供的广告的展现方法，通过向服务器请求当天的广告数据和该当天之后预定天数的广告数据，根据返回的广告数据下载广告素材，并在下一次开机时，选择广告素材进行展现，有效的提升了排期内广告的曝光率，减少了无效的广告投放。
图2示出了本发明提供的终端设备实施例的功能框图。如图2所示，该终端设备包括：
第一发送模块201，用于在开机状态下，向服务器发送广告数据请求。
广告数据包含下载广告素材的链接地址和广告素材的排期日期等数据。通过该广告数据可以下载其对应的广告素材。
每次开机时，终端设备与网络连接后，第一发送模块201都会主动向服务器发送广告数据的请求。或者当日时间到达00:00点时，终端设备还保持在开机状态时，第一发送模块201会主动向服务器发送广告数据请求。
第一接收模块202，用于接收服务器返回的广告数据，广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据。
服务器接到终端设备发送的广告数据请求后，会返回广告数据给终端设备。广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据。
服务器通过广告数据筛选策略，返回相应天数的广告数据。服务器数据 筛选策略设定的依据及方法参照表1。
如果投放期为1天，参看订单项66095的数据所示，排期内数据即【排期内占比】的数据约为75％，第二天即【排期后一天占比】减去【排期内占比】的数据，97.43％减去75.09％约为22.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据，98.89％减去97.43％约为1.5％，第四天即【排期后三天占比】减去【排期后二天占比】的数据，99.40％减去98.89％约为0.5％，后续天数的数据占比小于1％。
如果投放期为2天，参看订单项59972的2条数据所示，排期内数据即【排期内占比】的数据平均值约为86.5％，第二天即【排期后一天占比】减去【排期内占比】的数据平均值约为11.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据平均值约为1％，第四天即【排期后三天占比】减去【排期后二天占比】的数据平均值约为0.5％，后续天数的数据占比小于1％。
如果投放期为3天，参看订单项64650的数据所示，排期内数据即【排期内占比】的数据约为89％，第二天即【排期后一天占比】减去【排期内占比】的数据约为10％，后续天数的数据占比小于1％。
根据上述的数据，可以看出在广告投放最糟糕的情况下，即广告的投放期只有1天时，后续3天可以收回有效数据占比超过99％；如果广告的投放期多于1天，后续3天可以收回的有效数据占比可达到100％；而3天后的可收回的有效数据占比约小于1％，可忽略不计。根据上述统计，服务器在响应终端设备发出的广告数据为当天、后一天、后两天、后三天，共计四天的广告数据，且每天的广告数据均为当天的排期的广告数据。
下载模块203，用于根据广告数据下载广告素材。
第一接收模块202接收到服务器发送的广告数据后，广告数据中包含了广告素材的链接地址和广告素材排期时间。下载模块203进一步用于：根据广告素材的链接地址和广告素材排期时间的先后顺序下载广告素材。在所有的广告素材都下载成功后，下载模块203用本次接收服务器返回的广告数据来覆盖上次请求接收服务器返回的广告数据，以节省终端设备的空间占用。
存储模块204，用于根据广告素材分配的存储空间大小和LRU算法存储并管理广告素材。
对下载的广告素材，存储模块204根据广告素材分配的存储空间大小和LRU(近期最少使用算法Least Recently Used)算法来管理下载的广告素材。LRU算法是指对近期内最少使用到的数据，将其移出存储空间，以节省终端设备存储空间的占用。对于下载的广告素材，根据广告素材本身的大小、终端设备存储空间的大小及LRU算法，合理的分配存储空间，针对已下载的近期最少展示的广告素材，用新下载的广告素材替换已下载的近期最少展示的广告素材。
展现模块205，用于在下一次开机时，选择广告素材进行展现。
在终端设备下一次开机时，会对广告素材进行展现。展现模块进一步用于：根据广告素材的排期日期选择广告素材进行展现。当终端设备中带有时钟模块，可以准确的知道当前的系统时间时，在终端设备下一次开机时，结合时钟模块提供的系统时间和广告素材的排期日期，展现模块205可以选择排期内的广告素材进行展现。
当终端设备中无时钟模块，不能准确的知道当前的系统时间时，展现模块205选择排期日期为广告数据请求当天之后第二天的广告素材作为下一次开机所展现的广告素材。根据统计，大部分用户在特定时间，如21点后关闭终端设备后，则当天不会再次开机。因此，当天终端设备运行到特定时间如21点后，展现模块205预先将下次开机展示的广告，设置为第二天的广告。
根据本发明提供的终端设备，通过向服务器请求当天的广告数据和该当天之后预定天数的广告数据，根据返回的广告数据下载广告素材，并在下一次开机时，选择广告素材进行展现，有效的提升了排期内广告的曝光率，减少了无效的广告投放。
图3示出了本发明提供的广告的展现方法实施例二的流程图。如图3所示，该方法具体包括如下步骤：
步骤S301，接收终端设备发送的广告数据请求消息。
广告数据包含下载广告素材所需要的链接地址和广告素材的排期日期等数据。通过该广告数据可以下载其对应的广告素材。
接收终端设备发送的广告数据请求消息。请求的广告数据包括下载广告素材所需要的链接地址、广告素材的排期日期等。通过该广告数据可以下载其对应的广告素材。
步骤S302，筛选广告数据请求消息当天起预定天数的广告数据。
通过广告数据筛选策略，筛选广告数据。筛选依据及方法参照表1。
如表1所示：
其中排期内占比，是指在一个统计周期内(上表中的统计天数)，排期内广告曝光数与统计周期内广告总曝光数的比例。
如果投放期为1天，参看订单项66095的数据所示，排期内数据即【排期内占比】的数据约为75％，第二天即【排期后一天占比】减去【排期内占比】的数据，97.43％减去75.09％约为22.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据，98.89％减去97.43％约为1.5％，第四天即【排期后三天占比】减去【排期后二天占比】的数据，99.40％减去98.89％约为0.5％，后续天数的数据占比小于1％。
如果投放期为2天，参看订单项59972的2条数据所示，排期内数据即【排期内占比】的数据平均值约为86.5％，第二天即【排期后一天占比】减去【排期内占比】的数据平均值约为11.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据平均值约为1％，第四天即【排期后三天占比】减去【排期后二天占比】的数据平均值约为0.5％，后续天数的数据占比小于1％。
如果投放期为3天，参看订单项64650的数据所示，排期内数据即【排期内占比】的数据约为89％，第二天即【排期后一天占比】减去【排期内占比】的数据约为10％，后续天数的数据占比小于1％。
根据上述的数据，可以看出在广告投放最糟糕的情况下，即广告的投放期只有1天时，后续3天可以收回有效数据占比超过99％；如果广告的投放期多于1天，后续3天可以收回的有效数据占比可达到100％；3天后的广 告曝光其有效数据占比小于1％，数据对广告曝光度的影响不大，在广告商可接受的范围内。
根据上述统计，筛选广告数据为广告数据请求当天、后一天、后两天、后三天，共计四天的广告数据，且每天的广告数据均为当天的排期的广告数据。
步骤S303，发送筛选的广告数据至终端设备。
将步骤S302筛选的广告数据，发送至终端设备。
根据本发明提供的广告的展现方法，接收终端设备的广告数据请求，按照广告数据筛选策略筛选出接收请求当天起预定天数的广告数据，并将广告数据发送给终端设备。筛选出的广告数据有效的提升了排期内广告的曝光率，减少了无效的广告投放。
图4示出了本发明提供的服务器实施例的功能框图。如图4所示，该服务器包括：
第二接收模块401，用于接收终端设备发送的广告数据请求消息。
第二接收模块401接收终端设备发送的广告数据请求消息。请求的广告数据包括下载广告素材所需要的链接地址和广告素材的排期日期等。通过该广告数据可以下载其对应的广告素材。
筛选模块402，用于筛选所述广告数据请求消息当天起预定天数的广告数据。
筛选模块402通过广告数据筛选策略，筛选广告数据。筛选依据及方法参照表1。
如表1所示：
其中排期内占比，是指在一个统计周期内(上表中的统计天数)，排期内广告曝光数与统计周期内广告总曝光数的比例。
如果投放期为1天，参看订单项66095的数据所示，排期内数据即【排期内占比】的数据约为75％，第二天即【排期后一天占比】减去【排期内占比】的数据，97.43％减去75.09％约为22.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据，98.89％减去97.43％约为1.5％，第四天即 【排期后三天占比】减去【排期后二天占比】的数据，99.40％减去98.89％约为0.5％，后续天数的数据占比小于1％。
如果投放期为2天，参看订单项59972的2条数据所示，排期内数据即【排期内占比】的数据平均值约为86.5％，第二天即【排期后一天占比】减去【排期内占比】的数据平均值约为11.5％，第三天即【排期后二天占比】减去【排期后一天占比】的数据平均值约为1％，第四天即【排期后三天占比】减去【排期后二天占比】的数据平均值约为0.5％，后续天数的数据占比小于1％。
如果投放期为3天，参看订单项64650的数据所示，排期内数据即【排期内占比】的数据约为89％，第二天即【排期后一天占比】减去【排期内占比】的数据约为10％，后续天数的数据占比小于1％。
根据上述的数据，可以看出在广告投放最糟糕的情况下，即广告的投放期只有1天时，后续3天可以收回有效数据占比超过99％；如果广告的投放期多于1天，后续3天可以收回的有效数据占比可达到100％；3天后的广告曝光其有效数据占比小于1％，数据对广告曝光度的影响不大，在广告商可接受的范围内。
根据上述统计，筛选模块402筛选出广告数据为广告数据请求当天、后一天、后两天、后三天，共计四天的广告数据，且每天的广告数据均为当天的排期的广告数据。
第二发送模块403，用于发送所述筛选的广告数据至终端设备。
将筛选模块402筛选的广告数据，发送至终端设备。
根据本发明提供的服务器，接收终端设备的广告数据请求，按照广告数据筛选策略筛选出接收请求当天起预定天数的广告数据，并将广告数据发送给终端设备。筛选出的广告数据有效的提升了排期内广告的曝光率，减少了无效的广告投放。
图5A和图5B示出了本发明提供的广告的展现系统实施例的功能框图。其中如图5A所示，该系统包括：终端设备200以及服务器410。
终端设备200包含的模块及功能参照图2的说明，服务器410包含的模 块及功能参照图4的说明。终端设备200第一发送模块201向服务器410发送广告数据请求，服务器410第二接收模块401接收该广告数据请求，服务器410通过筛选模块402筛选出广告数据请求当天起预定天数的广告数据，如当天、后一天、后两天、后三天，共计四天的广告数据。由第二发送模块403将筛选出的广告数据返回给终端设备200的第一接收模块202。终端设备200的第一接收模块202接收到服务器410发送的广告数据后，终端设备200下载模块203根据接收的广告数据从服务器410中下载相应的广告素材。
广告数据和广告素材可以存放在同一台服务器上，如图5A所示，也可以分别存放在两台不同的服务器上，如图5B所示。该系统包括：终端设备200以及广告数据服务器420和广告素材服务器430。终端设备200第一发送模块201向广告数据服务器420发送广告数据请求，广告数据服务器420第二接收模块401接收该广告数据请求，广告数据服务器420通过筛选模块402筛选出广告数据请求当天起预定天数的广告数据，如当天、后一天、后两天、后三天，共计四天的广告数据。由第二发送模块403将筛选出的广告数据返回给终端设备200的第一接收模块202。终端设备200的第一接收模块202接收到广告数据服务器420发送的广告数据后，终端设备200下载模块203根据接收的广告数据从广告素材服务器430中下载相应的广告素材。。
根据本发明提供的广告的展现系统，通过向服务器请求当天的广告数据和该当天之后预定天数的广告数据，根据返回的广告数据下载广告素材，并在下一次开机时，选择广告素材进行展现，有效的提升了排期内广告的曝光率，减少了无效的广告投放。
在此提供的算法和显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述，构造这类系统所要求的结构是显而易见的。此外，本发明也不针对任何特定编程语言。应当明白，可以利用各种编程语言实现在此描述的本发明的内容，并且上面对特定语言所做的描述是为了披露本发明的最佳实施方式。
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本发明的示例性实施例的描述中，本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本发明的单独实施例。
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。
此外，本领域的技术人员能够理解，尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如，在下面的权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。
本发明的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式 提供。
例如，图6示出了可以实现根据本发明的广告的展现方法的计算设备。该计算设备传统上包括处理器610和以存储设备620形式的计算机程序产品或者计算机可读介质。存储设备620可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。存储设备620具有存储用于执行上述方法中的任何方法步骤的程序代码631的存储空间630。例如，存储程序代码的存储空间630可以包括分别用于实现上面的方法中的各种步骤的各个程序代码631。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。这些计算机程序产品包括诸如硬盘、紧致盘(CD)、存储卡或者软盘之类的程序代码载体。这样的计算机程序产品通常为例如图7所示的便携式或者固定存储单元。该存储单元可以具有与图6的计算设备中的存储设备620类似布置的存储段、存储空间等。程序代码可以例如以适当形式进行压缩。通常，存储单元包括用于执行根据本发明的方法步骤的计算机可读代码631＇，即可以由诸如610之类的处理器读取的代码，当这些代码由计算设备运行时，导致该计算设备执行上面所描述的方法中的各个步骤。
应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中，这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。

Claims (13)

  1. 一种广告的展现方法，该方法执行于终端设备侧，其特征在于，包括：
    在开机状态下，向服务器发送广告数据请求消息；
    接收所述服务器返回的广告数据，所述广告数据包括发送所述广告数据请求消息当天起预定天数的广告数据；
    根据所述广告数据下载广告素材并存储所述广告素材；
    在下一次开机时，选择广告素材进行展现。
  2. 根据权利要求1所述的方法，其特征在于，所述在开机状态下，向服务器发送广告数据请求具体为：
    在开机并连接网络后，向服务器发送广告数据请求；和/或
    在开机状态下到达00:00点时，向服务器发送广告数据请求。
  3. 根据权利要求1-2任一项所述的方法，其特征在于，所述广告数据包括下载所述广告素材的链接地址和所述广告素材的排期日期；
    所述根据所述广告数据下载广告素材并存储所述广告素材具体为：根据所述广告素材的链接地址和广告素材排期时间的先后顺序下载并存储所述广告素材；
    所述选择广告素材进行展现具体为：根据所述广告素材的排期日期选择广告素材进行展现。
  4. 根据权利要求3所述的方法，其特征在于，所述根据所述广告素材的排期日期选择广告素材进行展现包括：
    若有时钟模块，结合所述时钟模块提供的系统时间和所述广告素材的排期日期，选择排期内的广告素材进行展现；
    若无时钟模块，选择排期日期为广告数据请求当天之后第二天的广告素材作为下一次开机所展现的广告素材。
  5. 一种终端设备，其特征在于，包括：
    第一发送模块，用于在开机状态下，向服务器发送广告数据请求；
    第一接收模块，用于接收服务器返回的广告数据，所述广告数据包括广告数据请求当天的广告数据和该当天之后预定天数的广告数据；
    下载模块，用于根据所述广告数据下载广告素材；
    展现模块，用于在下一次开机时，选择广告素材进行展现。
  6. 根据权利要求5所述的终端设备，其特征在于，所述发送模块进一步用于：在开机并连接网络后，向服务器发送广告数据请求。和/或在开机状态下到达00:00点时，向服务器发送广告数据请求。
  7. 根据权利要求5-6任一项所述的终端设备，其特征在于，所述广告数据包括下载所述广告素材的链接地址和所述广告素材的排期日期；
    所述下载模块进一步用于：根据所述广告素材的链接地址和广告素材排期时间的先后顺序下载所述广告素材；
    所述展现模块进一步用于：根据所述广告素材的排期日期选择广告素材进行展现。
  8. 根据权利要求7所述的终端设备，其特征在于，所述展现模块进一步用于：若有时钟模块，结合所述时钟模块提供的系统时间和所述广告素材的排期日期，选择排期内的广告素材进行展现；若无时钟模块，选择排期日期为广告数据请求当天之后第二天的广告素材作为下一次开机所展现的广告素材。
  9. 一种广告的展现方法，该方法执行于服务器侧，其特征在于，包括：
    接收终端设备发送的广告数据请求消息；
    筛选所述广告数据请求消息当天起预定天数的广告数据；
    发送所述筛选的广告数据至终端设备。
  10. 根据权利要求9所述的方法，其特征在于，所述广告数据包括下载广告素材所需要的链接地址和广告素材的排期日期。
  11. 一种服务器，其特征在于，包括：
    第二接收模块，用于接收终端设备发送的广告数据请求消息；
    筛选模块，用于筛选所述广告数据请求消息当天起预定天数的广告数 据；
    第二发送模块，用于发送所述筛选的广告数据至终端设备。
  12. 根据权利要求11所述的服务器，其特征在于，所述广告数据包括下载广告素材所需要的链接地址和广告素材的排期日期。
  13. 一种广告的展现系统，其特征在于，包括：权利要求5-8任一项所述的终端设备和权利要求11-12任一项所述的服务器。
PCT/CN2016/088647 2015-12-17 2016-07-05 广告的展现方法及系统、终端设备和服务器 Ceased WO2017101339A1 (zh)

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