WO2017101315A1 - 水印展示方法及装置 - Google Patents

水印展示方法及装置 Download PDF

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Publication number
WO2017101315A1
WO2017101315A1 PCT/CN2016/088472 CN2016088472W WO2017101315A1 WO 2017101315 A1 WO2017101315 A1 WO 2017101315A1 CN 2016088472 W CN2016088472 W CN 2016088472W WO 2017101315 A1 WO2017101315 A1 WO 2017101315A1
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WIPO (PCT)
Prior art keywords
watermark
video
display
format
information
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Ceased
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PCT/CN2016/088472
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English (en)
French (fr)
Inventor
张奇
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Priority to US15/242,340 priority Critical patent/US20170171643A1/en
Publication of WO2017101315A1 publication Critical patent/WO2017101315A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8358—Generation of protective data, e.g. certificates involving watermark
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots

Definitions

  • the present invention relates to the field of video technologies, and in particular, to a watermark display method and apparatus.
  • the video watermark refers to the text, icon, logo, etc. displayed in the upper right corner of the video or other position during video playback.
  • the function of the video watermark is to declare and identify the copyright attribution of the video content.
  • the existing video watermarking technology is usually text or picture. These watermarks are usually embedded in the video frame image. When the video playback is paused or stuck, the user can only face the currently stopped picture and the stopped watermark, waiting for the whole. The process is boring.
  • the present invention provides a watermark display method and apparatus.
  • a watermark display method which is applied to a playback terminal, and the watermark display method includes:
  • a watermark display device which is applied to a playback terminal, and the watermark display device includes:
  • An identifier obtaining module configured to acquire a video identifier of the currently played video
  • a watermark obtaining module configured to acquire, from a preset server, a target watermark corresponding to the video identifier And watermark information of the target watermark, the watermark information including at least: a watermark format and display information;
  • a display module configured to display the target watermark on a screen of the currently played video according to the watermark information.
  • a playback terminal including the watermark display device according to any of the foregoing embodiments.
  • the target watermark corresponding to the video identifier and the display information may be acquired according to the video identifier, and then the target watermark is superimposed and displayed on the video screen while the video is being played.
  • the watermark is not embedded in the video picture, but is independent of the video data, so that when the video picture appears to be stuck or paused, the watermark can still be obtained from the server, and the watermark is controlled on the card. Displayed on the paused or paused video screen.
  • the watermark display method provided by the embodiment of the present invention enables the watermark to be displayed without being affected by the video jam or pause, but can be displayed normally, so that the user can still watch the normal display when the video screen stops playing.
  • the watermark information improves the interest in waiting for the video to play, thereby increasing the user's loyalty to the program and preventing the user from switching to other programs or channels while waiting.
  • the format of the watermark displayed when the video picture appears stuck or paused does not use static pictures such as text or LOGO, but uses such as GIF format, HTML5 format, audio format or link address format, etc., therefore, when the video appears card
  • GIF format e.g., GIF format
  • HTML5 format e.g., HTML5
  • audio format or link address format e.g., audio formats or link address format
  • the user can still enjoy the dynamic picture, music or Flash in the watermark, or interact with the watermark, such as: operating a Flash game, opening a link address for searching or shopping, etc., so that it can further make the waiting for playing The fun is greatly improved.
  • FIG. 1 is a schematic flowchart of a watermark display method according to an embodiment of the present invention.
  • FIG. 2 is a schematic flow chart of step S102 in FIG. 1;
  • step S103 in FIG. 1 is a schematic flow chart of step S103 in FIG. 1;
  • FIG. 4a is a schematic flowchart diagram of another watermark display method according to an embodiment of the present invention.
  • 4b is a schematic flow chart of step S104 in FIG. 1;
  • 4c is another schematic flowchart of step S104 in FIG. 1;
  • FIG. 5 is a schematic structural diagram of a watermark display device according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a watermark acquisition module in FIG. 5;
  • FIG. 7 is a schematic structural view of the module shown in Figure 5;
  • FIG. 8 is a schematic structural diagram of another watermark display device according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic structural diagram of the stop play detection module of FIG. 8.
  • FIG. 10 is another schematic structural diagram of the stop play detection module of FIG. 8.
  • FIG. 1 is a flowchart of a watermark display method according to an exemplary embodiment. As shown in FIG. 1, the method can include the following steps.
  • Step S101 Acquire a video identifier of the currently played video.
  • the video identifier may be a name of an entertainment program, a TV drama or a movie, or may be a channel information of a currently playing video, for example, CCTV6. Regardless of the type of video identification, the purpose is to understand what the currently playing video is, so that it is convenient to set the corresponding watermark according to the played video.
  • the video identifier may be obtained by acquiring the program list by the server, or the video identifier may be extracted from the video frame data, and when the video identifier is the channel information, Get the channel number of the current channel directly from the local or server.
  • Step S102 Obtain a target watermark corresponding to the video identifier and watermark information of the target watermark from a preset server.
  • the watermark information may include: a watermark format and display information, where the watermark format may include any one or more combinations of a GIF format, an HTML5 format, an audio format, and a link address format.
  • the watermark format of the target watermark does not include a static picture or a logo.
  • the GIF (Graphics Interchange Format) format is mainly used to display dynamic images
  • the HTML5 format can display the Flash to the user.
  • the audio format can play a song or other music program to the user
  • the link address can display some information associated with the video to the user, such as an actor's blog, an item purchase link appearing in the video, and the like.
  • the display information may include: a display position of the watermark, a time when the watermark starts to be displayed, a duration of the watermark display, a number of times the watermark is repeatedly displayed, and the like. By displaying information, it is more convenient to control how the watermark is displayed.
  • Step S103 Display the target watermark on the screen of the currently played video according to the watermark information.
  • the watermark information of the target watermark can be used to control the display of the target watermark on the screen of the currently played video.
  • the watermark information can be directly superimposed on the screen of the currently played video.
  • the watermark and the played video can be made to be free from each other.
  • the target watermark corresponding to the video identifier and the display information may be acquired according to the video identifier, and then the target watermark is superimposed and displayed on the video screen while the video is being played.
  • the watermark is not embedded in the video picture, but is independent of the video data, so that when the video picture is stuck or paused, the The server acquires the watermark and controls the watermark to be displayed on the stuck or paused video screen.
  • the watermark display method provided by the embodiment of the present invention enables the watermark to be displayed without being affected by the video jam or pause, but can be displayed normally, so that the user can still watch the normal display when the video screen stops playing.
  • the watermark information improves the interest in waiting for the video to play, thereby increasing the user's loyalty to the program and preventing the user from switching to other programs or channels while waiting.
  • the format of the watermark displayed when the video picture appears stuck or paused does not use static pictures such as text or LOGO, but uses such as GIF format, HTML5 format, audio format or link address format, etc., therefore, when the video appears card
  • GIF format e.g., GIF format
  • HTML5 format e.g., HTML5
  • audio format or link address format e.g., audio formats or link address format
  • the user can still enjoy the dynamic picture, music or Flash in the watermark, or interact with the watermark, such as: operating a Flash game, opening a link address for searching or shopping, etc., so that it can further make the waiting for playing The fun is greatly improved.
  • step S102 in the embodiment shown in FIG. 1 may include the following steps.
  • Step S1021 Generate a watermark acquisition request including the video identifier.
  • a processor may be disposed in the television, so that when the video is played, the processor may automatically generate a watermark acquisition request when acquiring the identifier of the currently played video, and the watermark acquisition request carries Video logo.
  • the request template may be set in advance, so that when the watermark acquisition request is generated, the video identifier may be directly generated in the preset request template, or may be automatically generated according to a preset protocol.
  • Step S1022 Send the watermark acquisition request to the preset server.
  • a terminal for video playback refers to a television that can be connected to a fiber optic cable or a television that can be connected to a cable television network. Therefore, in this step, it can be transmitted to a server of an operator through an optical fiber or cable television network.
  • Step S1023 Receive a target watermark corresponding to the video identifier and watermark information of the target watermark sent by the preset server.
  • the method provided by the embodiment of the present invention can quickly acquire the target watermark and the watermark information corresponding to the video identifier by interacting with the server when the video identifier is obtained.
  • step S103 in the embodiment shown in FIG. 1 may include the following steps.
  • Step S1031 Extract a watermark format and display information of the target watermark from the watermark information.
  • Step S1032 Determine a display position, a display time, and a display duration of the target watermark according to the display information.
  • Step S1033 superimpose and display the target watermark corresponding to the watermark format on the screen of the currently played video according to the display position, the display time, and the display duration.
  • the method may further include the following steps.
  • Step S104 Detect whether the picture of the currently played video stops playing.
  • step S104 may include the following steps:
  • Step S1041 It is detected whether the currently played video has a jam when playing.
  • step S1042 is performed, otherwise, the flow is ended.
  • Step S1042 It is determined that the picture of the currently played video stops playing.
  • step S104 may include the following steps:
  • Step S1043 It is detected whether the currently played video receives the pause operation during playback.
  • step S1044 is performed, otherwise, the flow is ended.
  • Step S1044 It is determined that the picture of the currently played video stops playing.
  • step S101 When the picture of the currently played video stops playing, the above step S101 is performed. Otherwise, the process ends.
  • step S104 may also be set in steps S102 and S103, that is, the watermark and related information may be acquired in advance, but only when the video screen stops playing, the display is performed.
  • the method provided by the embodiment of the present invention can not display the target watermark when the video is normally played, and display the target watermark when the video of the detected video stops playing, so that on the one hand, the watermark can be reduced when the video is normally played.
  • the occlusion of the picture affects the quality of the video, and the other side can quickly view the target watermark or operate the target watermark when the user cannot watch the video.
  • FIG. 5 is a watermark display device according to an embodiment of the present invention, which can be applied to a playback device such as a television or a computer. As shown in FIG. 5, the device may include:
  • the identifier obtaining module 11 is configured to acquire a video identifier of the currently played video.
  • the video identifier may be a name of an entertainment program, a TV drama or a movie, or may be a channel information of a currently playing video, for example, CCTV6. Regardless of the type of video identification, the purpose is to understand what the currently playing video is, so that it is convenient to set the corresponding watermark according to the played video.
  • the video identifier may be obtained by acquiring the program list by the server, or the video identifier may be extracted from the video frame data, and when the video identifier is the channel information, Get the channel number of the current channel directly from the local or server.
  • the watermark obtaining module 12 is configured to obtain, from a preset server, a target watermark corresponding to the video identifier and watermark information of the target watermark.
  • the watermark information may include: a watermark format and display information, where the watermark format may include any one or more combinations of a GIF format, an HTML5 format, an audio format, and a link address format.
  • the watermark format of the target watermark does not include a static picture or a logo.
  • the GIF (Graphics Interchange Format) format is mainly used to display dynamic images
  • the HTML5 format can display the Flash to the user.
  • the audio format can play a song or other music program to the user
  • the link address can display some information associated with the video to the user, such as an actor's blog, an item purchase link appearing in the video, and the like.
  • the display information may include: a display position of the watermark, a time when the watermark starts to be displayed, a duration of the watermark display, a number of times the watermark is repeatedly displayed, and the like. By displaying information, it is more convenient to control how the watermark is displayed.
  • the display module 13 is configured to display the target watermark on the screen of the currently played video according to the watermark information.
  • the watermark information of the target watermark can be used to control the display of the target watermark on the screen of the currently played video.
  • the watermark information can be directly superimposed on the screen of the currently played video.
  • the watermark and the played video can be made to be free from each other.
  • the target watermark corresponding to the video identifier and the display information may be acquired according to the video identifier, and then the target watermark is superimposed and displayed on the video screen while the video is being played.
  • the watermark is not embedded in the video picture, but is independent of the video data, so that when the video picture appears to be stuck or paused, the watermark can still be obtained from the server, and the watermark is controlled on the card. Displayed on the paused or paused video screen.
  • the watermark display device provided by the embodiment of the present invention enables the watermark to be displayed without being affected by the video jam or pause when the watermark is displayed, so that the user can still watch the normal display when the video screen stops playing.
  • the watermark information improves the interest in waiting for the video to play, thereby increasing the user's loyalty to the program and preventing the user from switching to other programs or channels while waiting.
  • the format of the watermark displayed when the video picture appears stuck or paused does not use static pictures such as text or LOGO, but uses such as GIF format, HTML5 format, audio format or link address format, etc., therefore, when the video appears card
  • GIF format e.g., GIF format
  • HTML5 format e.g., HTML5
  • audio format or link address format e.g., audio formats or link address format
  • the user can still enjoy the dynamic picture, music or Flash in the watermark, or interact with the watermark, such as: operating a Flash game, opening a link address for searching or shopping, etc., so that it can further make the waiting for playing The fun is greatly improved.
  • the watermark obtaining module 12 may include:
  • the generating submodule 121 is configured to generate a watermark obtaining request including the video identifier.
  • a processor may be disposed in the television, so that when the video is played, the processor may automatically generate a watermark acquisition request when acquiring the identifier of the currently played video, and the watermark acquisition request carries Video logo.
  • the request template may be set in advance, so that when the watermark acquisition request is generated, the video identifier may be directly generated in the preset request template, or may be automatically generated according to a preset protocol.
  • the sending submodule 122 is configured to send the watermark obtaining request to the preset server.
  • a terminal for video playback refers to a television that can be connected to a fiber optic cable or a television that can be connected to a cable television network. Therefore, in this step, it can be transmitted to a server of an operator through an optical fiber or cable television network.
  • the receiving sub-module 123 is configured to receive the target watermark corresponding to the video identifier and the watermark information of the target watermark sent by the preset server.
  • the method provided by the embodiment of the present invention can quickly acquire the target watermark and the watermark information corresponding to the video identifier by interacting with the server when the video identifier is obtained.
  • the display module 13 may include:
  • the extracting sub-module 131 is configured to extract a watermark format and display information of the target watermark from the watermark information.
  • the display information determining sub-module 132 is configured to determine, according to the display information, a display position, a display time, and a display duration of the target watermark.
  • the display sub-module 133 is configured to display the target watermark according to the watermark format on the display position on the screen of the currently played video.
  • the apparatus may further include:
  • the stop detection module 14 is configured to detect whether the picture of the currently played video stops playing.
  • the identifier obtaining module 11 is further configured to acquire a video identifier of the currently played video when the screen of the currently played video stops playing.
  • the stop playing detection module 14 may include:
  • the pause detection sub-module 141 is configured to detect whether the currently played video receives a pause operation during playback.
  • the first determining sub-module 142 is configured to determine stop playing of the currently played video when the currently played video receives the pause operation during playing.
  • the stop playing detection module 14 may include:
  • the Carton detection sub-module 143 is configured to detect whether a currently played video is stuck during playback.
  • the second determining sub-module 144 is configured to determine that the currently playing video stops playing when the currently playing video is stuck during playing.
  • the device provided by the embodiment of the invention can display the target watermark when the video is stopped during normal playback of the video, and then display the target watermark when the video of the detected video stops playing, so that on the one hand, the watermark can be reduced when the video is normally played.
  • the occlusion of the picture affects the quality of the video, and the other side can quickly view the target watermark or operate the target watermark when the user cannot watch the video.
  • the embodiment of the invention further provides a playing terminal, which comprises the watermark display device according to any of the preceding embodiments.
  • the embodiment of the present invention further provides a computer storage medium, wherein the computer storage medium can store a program, and when the program is executed, the part of each implementation manner of the watermark display method provided by the embodiment shown in FIG. 1 to FIG. 4c can be implemented. Or all steps.

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Abstract

本发明是关于一种水印展示方法及装置，应用于播放终端，所述方法包括：获取当前播放的视频的视频标识；从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息，所述水印信息至少包括：水印格式和显示信息；根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。该水印显示方法，使得水印在显示时，不会受到视频卡顿或暂停的影响，而是可以正常展示，这样用户在视频画面停止播放时，仍然可以观看正常展示的水印信息，提高了等待视频播放时的趣味，进而可以增加用户对节目的忠诚度，避免用户在等待时切换到其它节目或频道。

Description

水印展示方法及装置
本申请要求于2015年12月14日提交中国专利局、申请号为201510923431.X、发明名称为“水印展示方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及视频技术领域，尤其涉及一种水印展示方法及装置。
背景技术
视频水印是指在视频播放时，在视频的右上角或其它位置显示的文字、图标、logo等，视频水印的作用是声明和标识该视频内容的版权归属。
但现有的视频水印技术通常为文字或图片，这些水印通常都嵌入在视频帧图像中，当视频播放暂停或卡顿时，用户只能面对当前停止的画面以及停止的水印，进行等待，整个过程比较枯燥无味。
发明内容
为克服相关技术中存在的问题，本发明提供一种水印展示方法及装置。
根据本发明实施例的第一方面，提供一种水印展示方法，应用于播放终端，所述水印展示方法包括：
获取当前播放的视频的视频标识；
从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息，所述水印信息至少包括：水印格式和显示信息；
根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
根据本发明实施例的第二方面，提供一种水印展示装置，应用于播放终端，所述水印展示装置包括：
标识获取模块，用于获取当前播放的视频的视频标识；
水印获取模块，用于从预设服务器中获取与所述视频标识相对应的目标水印 以及所述目标水印的水印信息，所述水印信息至少包括：水印格式和显示信息；
展示模块，用于根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
根据本发明实施例的第三方面，还提供一种播放终端，包括前述任一实施例所述的水印展示装置。
本发明的实施例提供的技术方案可以包括以下有益效果：
本发明实施例提供的该方法，在视频播放时，可以根据视频标识，获取和该视频标识相对应的目标水印以及显示信息，然后在视频播放的同时，在视频画面上叠加显示该目标水印。由于在本发明实施例中，水印并非嵌在视频画面中，而是和视频数据相互独立的，这使得在视频画面出现卡顿或者暂停时，仍然可以从服务器获取到水印，并且控制水印在卡顿或暂停的视频画面上显示。
因此，本发明实施例提供的该水印显示方法，使得水印在显示时，不会受到视频卡顿或暂停的影响，而是可以正常展示，这样用户在视频画面停止播放时，仍然可以观看正常展示的水印信息，提高了等待视频播放时的趣味，进而可以增加用户对节目的忠诚度，避免用户在等待时切换到其它节目或频道。
另外，在视频画面出现卡顿或者暂停时显示的水印的格式，不采用文字或LOGO等静态图片，而是采用诸如GIF格式、HTML5格式、音频格式或链接地址格式等，因此，当视频出现卡顿或暂停时，用户仍然可以欣赏水印中的动态图、音乐或Flash，或者，和水印进行互动，例如：操作Flash游戏，打开链接地址进行搜索或者购物等，因此，可以进一步使得等待播放时的趣味性大大提高。
应当理解的是，以上的一般描述和后文的细节描述仅是示例性和解释性的，并不能限制本发明。
附图说明
此处的附图被并入说明书中并构成本说明书的一部分，示出了符合本发明的实施例，并与说明书一起用于解释本发明的原理。
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，对于本领域普通技术人员而言，在不付出创造性劳动性的前提下，还可以根据这些附图获得其 他的附图。
图1为本发明实施例提供的一种水印展示方法的流程示意图；
图2为图1中步骤S102的流程示意图；
图3为图1中步骤S103的流程示意图；
图4a为本发明实施例提供的另一种水印展示方法的流程示意图；
图4b为图1中步骤S104的一种流程示意图；
图4c为图1中步骤S104的另一种流程示意图；
图5为本发明实施例提供的一种水印展示装置的结构示意图；
图6为图5中水印获取模块的结构示意图；
图7为图5中展示模块的结构示意图；
图8为本发明实施例提供的另一种水印展示装置的结构示意图；
图9为图8中停止播放检测模块的一种结构示意图；
图10为图8中停止播放检测模块的另一种结构示意图。
具体实施方式
这里将详细地对示例性实施例进行说明，其示例表示在附图中。下面的描述涉及附图时，除非另有表示，不同附图中的相同数字表示相同或相似的要素。以下示例性实施例中所描述的实施方式并不代表与本发明相一致的所有实施方式。相反，它们仅是与如所附权利要求书中所详述的、本发明的一些方面相一致的装置和方法的例子。
这里将详细地对示例性实施例进行说明，其示例表示在附图中。下面的描述涉及附图时，除非另有表示，不同附图中的相同数字表示相同或相似的要素。以下示例性实施例中所描述的实施方式并不代表与本发明相一致的所有实施方式。相反，它们仅是与如所附权利要求书中所详述的、本发明的一些方面相一致的装置和方法的例子。
图1是根据一示例性实施例示出的一种水印展示方法的流程图。如图1所示，该方法可以包括以下步骤。
步骤S101：获取当前播放的视频的视频标识。
在本发明实施例中，视频标识可以为娱乐节目、电视剧或电影的名称，也可以为当前播放视频的频道信息，例如：CCTV6。无论哪种视频标识，其目的均是用于了解当前播放的视频是什么，从而方便根据所播放的视频来设置对应的水印。
当视频标识为娱乐节目、电视剧或电影的名称时，可以通过服务器获取节目单的方式获取视频标识，也可以从视频帧数据中提取出视频标识，另外，当视频标识为频道信息时，还可以直接从本地或服务器中获取当前频道的频道号。
步骤S102：从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息。
在本发明实施例中，水印信息可以包括：水印格式和显示信息，其中，水印格式可以包括：GIF格式、HTML5格式、音频格式和链接地址格式中的任意一种或多种组合。在本发明实施例中，目标水印的水印格式不包括静态图片或logo，这些水印格式中，GIF(Graphics Interchange Format，图像互换格式)格式主要用于展示动态图，HTML5格式可以向用户展示Flash或者网页游戏等，音频格式可以向用户播放歌曲或其它音乐节目，链接地址可以向用户展示与视频相关联的一些信息，例如：演员的博客、视频中出现的物品购买链接等等。
显示信息可以包括：水印的显示位置、水印开始显示的时刻、水印显示的持续时长、以及水印重复显示的次数等等。通过显示信息可以更加方便地对水印的显示方式进行控制。
步骤S103：根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
当拿到目标水印后，可以通过目标水印的水印信息，控制在当前播放的视频的画面上展示该目标水印，在展示时，可以在当前播放的视频的画面上直接叠加显示该水印信息，这样可以使得水印和播放的视频互不影像。
本发明实施例提供的该方法，在视频播放时，可以根据视频标识，获取和该视频标识相对应的目标水印以及显示信息，然后在视频播放的同时，在视频画面上叠加显示该目标水印。由于在本发明实施例中，水印并非嵌在视频画面中，而是和视频数据相互独立的，这使得在视频画面出现卡顿或者暂停时，仍然可以从 服务器获取到水印，并且控制水印在卡顿或暂停的视频画面上显示。
因此，本发明实施例提供的该水印显示方法，使得水印在显示时，不会受到视频卡顿或暂停的影响，而是可以正常展示，这样用户在视频画面停止播放时，仍然可以观看正常展示的水印信息，提高了等待视频播放时的趣味，进而可以增加用户对节目的忠诚度，避免用户在等待时切换到其它节目或频道。
另外，在视频画面出现卡顿或者暂停时显示的水印的格式，不采用文字或LOGO等静态图片，而是采用诸如GIF格式、HTML5格式、音频格式或链接地址格式等，因此，当视频出现卡顿或暂停时，用户仍然可以欣赏水印中的动态图、音乐或Flash，或者，和水印进行互动，例如：操作Flash游戏，打开链接地址进行搜索或者购物等，因此，可以进一步使得等待播放时的趣味性大大提高。
在本发明另一实施例中，如图2所示，图1所示实施例中的步骤S102可以包括以下步骤。
步骤S1021：生成包含所述视频标识的水印获取请求。
在本发明实施例中，可以在电视中可以设置有处理器，这样在播放视频时，该处理器可以在获取到当前播放视频的标识时，自动生成水印获取请求，在水印获取请求中携带有视频标识。
另外，还可以预先设置请求模板，这样在生成水印获取请求时，可以将视频标识加入到预设请求模板中直接生成，当然，也可以按照预设协议自动生成。
步骤S1022：将所述水印获取请求发送给所述预设服务器。
视频播放的终端是指可以连接光纤的电视或者可以连接有线电视网络的电视，因此，在该步骤中，可以通过光纤或有线电视网络发送给运营商的服务器中。
步骤S1023：接收所述预设服务器发送的、与所述视频标识对应的目标水印以及所述目标水印的水印信息。
通过本发明实施例提供的该方法，可以在获取到视频标识时，通过与服务器进行交互，快速获取到与视频标识相对应的目标水印以及水印信息。
在本发明另一实施例中，如图3所示，图1所示实施例中的步骤S103可以包括以下步骤。
步骤S1031：从所述水印信息中提取所述目标水印的水印格式和显示信息。
步骤S1032：根据所述显示信息确定所述目标水印的显示位置、显示时刻和显示时长。
步骤S1033：按照所述显示位置、显示时刻和显示时长，将与所述水印格式相对应的目标水印叠加显示在所述当前播放的视频的画面上。
在本发明另一实施例中，如图4a所示，在图1所示实施例的基础上，该方法还可以包括以下步骤。
步骤S104：检测所述当前播放的视频的画面是否停止播放。
在判断当前播放的视频画面是否停止播放时，在本发明一个实施例中，如图4a所示，上述步骤S104可以包括以下步骤：
步骤S1041：检测当前播放的视频在播放时是否出现卡顿。
当当前播放的视频在播放时出现卡顿时，执行步骤S1042，否则，结束流程。
步骤S1042：确定所述当前播放的视频的画面停止播放。
在本发明另一个实施例中，如图4b所示，上述步骤S104可以包括以下步骤：
步骤S1043：检测当前播放的视频在播放时是否接收到暂停操作。
当当前播放的视频在播放时出现卡顿时，执行步骤S1044，否则，结束流程。
步骤S1044：确定所述当前播放的视频的画面停止播放。
当所述当前播放的视频的画面停止播放时，执行上述步骤S101。否则，结束流程。在本发明其它实施例中，步骤S104还可以设置在步骤S102和步骤S103中，即可以预先获取水印以及相关信息，但只有当视频画面停止播放时，才进行显示。
本发明实施例提供的该方法，可以在视频正常播放时，不显示目标水印，而在检测视频的画面停止播放时，再显示目标水印，这样一方面，可以减少视频正常播放时，水印对视频画面的遮挡而影响视频的质量，另一方，可以在用户无法观看视频时，快速观看目标水印或者操作目标水印。
图5为本发明实施例提供的一种水印展示装置，可以应用于电视或计算机等播放设备中，如图5所示，该装置可以包括：
标识获取模块11，用于获取当前播放的视频的视频标识。
在本发明实施例中，视频标识可以为娱乐节目、电视剧或电影的名称，也可以为当前播放视频的频道信息，例如：CCTV6。无论哪种视频标识，其目的均是用于了解当前播放的视频是什么，从而方便根据所播放的视频来设置对应的水印。
当视频标识为娱乐节目、电视剧或电影的名称时，可以通过服务器获取节目单的方式获取视频标识，也可以从视频帧数据中提取出视频标识，另外，当视频标识为频道信息时，还可以直接从本地或服务器中获取当前频道的频道号。
水印获取模块12，用于从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息。
在本发明实施例中，水印信息可以包括：水印格式和显示信息，其中，水印格式可以包括：GIF格式、HTML5格式、音频格式和链接地址格式中的任意一种或多种组合。在本发明实施例中，目标水印的水印格式不包括静态图片或logo，这些水印格式中，GIF(Graphics Interchange Format，图像互换格式)格式主要用于展示动态图，HTML5格式可以向用户展示Flash或者网页游戏等，音频格式可以向用户播放歌曲或其它音乐节目，链接地址可以向用户展示与视频相关联的一些信息，例如：演员的博客、视频中出现的物品购买链接等等。
显示信息可以包括：水印的显示位置、水印开始显示的时刻、水印显示的持续时长、以及水印重复显示的次数等等。通过显示信息可以更加方便地对水印的显示方式进行控制。
展示模块13，用于根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
当拿到目标水印后，可以通过目标水印的水印信息，控制在当前播放的视频的画面上展示该目标水印，在展示时，可以在当前播放的视频的画面上直接叠加显示该水印信息，这样可以使得水印和播放的视频互不影像。
本发明实施例提供的该装置，在视频播放时，可以根据视频标识，获取和该视频标识相对应的目标水印以及显示信息，然后在视频播放的同时，在视频画面上叠加显示该目标水印。由于在本发明实施例中，水印并非嵌在视频画面中，而是和视频数据相互独立的，这使得在视频画面出现卡顿或者暂停时，仍然可以从服务器获取到水印，并且控制水印在卡顿或暂停的视频画面上显示。
因此，本发明实施例提供的该水印显示装置，使得水印在显示时，不会受到视频卡顿或暂停的影响，而是可以正常展示，这样用户在视频画面停止播放时，仍然可以观看正常展示的水印信息，提高了等待视频播放时的趣味，进而可以增加用户对节目的忠诚度，避免用户在等待时切换到其它节目或频道。
另外，在视频画面出现卡顿或者暂停时显示的水印的格式，不采用文字或LOGO等静态图片，而是采用诸如GIF格式、HTML5格式、音频格式或链接地址格式等，因此，当视频出现卡顿或暂停时，用户仍然可以欣赏水印中的动态图、音乐或Flash，或者，和水印进行互动，例如：操作Flash游戏，打开链接地址进行搜索或者购物等，因此，可以进一步使得等待播放时的趣味性大大提高。
在本发明一个实施例中，如图6所示，水印获取模块12可以包括：
生成子模块121，用于生成包含所述视频标识的水印获取请求。
在本发明实施例中，可以在电视中可以设置有处理器，这样在播放视频时，该处理器可以在获取到当前播放视频的标识时，自动生成水印获取请求，在水印获取请求中携带有视频标识。
另外，还可以预先设置请求模板，这样在生成水印获取请求时，可以将视频标识加入到预设请求模板中直接生成，当然，也可以按照预设协议自动生成。
发送子模块122，用于将所述水印获取请求发送给所述预设服务器。
视频播放的终端是指可以连接光纤的电视或者可以连接有线电视网络的电视，因此，在该步骤中，可以通过光纤或有线电视网络发送给运营商的服务器中。
接收子模块123，用于接收所述预设服务器发送的、与所述视频标识对应的目标水印以及所述目标水印的水印信息。
通过本发明实施例提供的该方法，可以在获取到视频标识时，通过与服务器进行交互，快速获取到与视频标识相对应的目标水印以及水印信息。
在本发明一个实施例中，如图7所示，所述展示模块13可以包括：
提取子模块131，用于从所述水印信息中提取所述目标水印的水印格式和显示信息。
显示信息确定子模块132，用于根据所述显示信息确定所述目标水印的显示位置、显示时刻和显示时长。
显示子模块133，用于在所述当前播放的视频的画面上的所述显示位置按照所述水印格式显示所述目标水印。
在本发明另一实施例中，如图8所示，该装置还可以包括：
停止播放检测模块14，用于检测所述当前播放的视频的画面是否停止播放。
所述标识获取模块11，还用于当所述当前播放的视频的画面停止播放时，获取所述当前播放的视频的视频标识。
在本发明另一实施例中，如图9所示，所述停止播放检测模块14可以包括：
暂停检测子模块141，用于检测当前播放的视频在播放时是否接收到暂停操作。
第一确定子模块142，用于当当前播放的视频在播放时接收到暂停操作时，确定所述当前播放的视频的停止播放。
在本发明另一实施例中，如图10所示，所述停止播放检测模块14可以包括：
卡顿检测子模块143，用于检测当前播放的视频在播放时是否出现卡顿。
第二确定子模块144，用于当当前播放的视频在播放时出现卡顿时，确定所述当前播放的视频的停止播放。
本发明实施例提供的该装置，可以在视频正常播放时，不显示目标水印，而在检测视频的画面停止播放时，再显示目标水印，这样一方面，可以减少视频正常播放时，水印对视频画面的遮挡而影响视频的质量，另一方，可以在用户无法观看视频时，快速观看目标水印或者操作目标水印。
本发明实施例还提供一种播放终端，包括前述任一实施例所述的水印展示装置。
本发明实施例还提供一种计算机存储介质，其中，该计算机存储介质可存储有程序，该程序执行时可实现图1-图4c所示实施例提供的水印展示方法的各实现方式中的部分或全部步骤。
需要说明的是，在本文中，诸如“第一”和“第二”等之类的关系术语仅仅用来将一个实体或者操作与另一个实体或操作区分开来，而不一定要求或者暗示这些实体或操作之间存在任何这种实际的关系或者顺序。而且，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要 素的过程、方法、物品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、物品或者设备中还存在另外的相同要素。
以上所述仅是本发明的具体实施方式，使本领域技术人员能够理解或实现本发明。对这些实施例的多种修改对本领域的技术人员来说将是显而易见的，本文中所定义的一般原理可以在不脱离本发明的精神或范围的情况下，在其它实施例中实现。因此，本发明将不会被限制于本文所示的这些实施例，而是要符合与本文所公开的原理和新颖特点相一致的最宽的范围。
本领域技术人员在考虑说明书及实践这里公开的发明后，将容易想到本发明的其它实施方案。本申请旨在涵盖本发明的任何变型、用途或者适应性变化，这些变型、用途或者适应性变化遵循本发明的一般性原理并包括本发明未公开的本技术领域中的公知常识或惯用技术手段。说明书和实施例仅被视为示例性的，本发明的真正范围和精神由下面的权利要求指出。
应当理解的是，本发明并不局限于上面已经描述并在附图中示出的精确结构，并且可以在不脱离其范围进行各种修改和改变。本发明的范围仅由所附的权利要求来限制。

Claims (13)

  1. 一种水印展示方法，应用于播放终端，其特征在于，包括：
    获取当前播放的视频的视频标识；
    从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息，所述水印信息至少包括：水印格式和显示信息；
    根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
  2. 根据权利要求1所述的方法，其特征在于，所述从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息，包括：
    生成包含所述视频标识的水印获取请求；
    将所述水印获取请求发送给所述预设服务器；
    接收所述预设服务器发送的、与所述视频标识对应的目标水印以及所述目标水印的水印信息。
  3. 根据权利要求1所述的方法，其特征在于，所述在所述当前播放的视频的画面上展示所述目标水印，包括：
    从所述水印信息中提取所述目标水印的水印格式和显示信息；
    根据所述显示信息确定所述目标水印的显示位置、显示时刻和显示时长；
    按照所述显示位置、显示时刻和显示时长，将与所述水印格式相对应的目标水印叠加显示在所述当前播放的视频的画面上。
  4. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    检测所述当前播放的视频的画面是否停止播放；
    当所述当前播放的视频的画面停止播放时，执行所述获取所述当前播放的视频的视频标识的步骤。
  5. 根据权利要求4所述的方法，其特征在于，所述判断所述当前播放的视频的画面是否暂停，包括：
    检测当前播放的视频在播放时是否接收到暂停操作，若当前播放的视频 在播放时接收到暂停操作，确定所述当前播放的视频的画面停止播放；
    或者，
    检测当前播放的视频在播放时是否出现卡顿，若当前播放的视频在播放时出现卡顿，确定所述当前播放的视频的画面停止播放。
  6. 根据权利要求1所述的方法，其特征在于，所述水印格式包括：图像互换格式GIF格式、HTML5格式、音频格式和链接地址格式中的一种或多种组合。
  7. 一种水印展示装置，其特征在于，包括：
    标识获取模块，用于获取当前播放的视频的视频标识；
    水印获取模块，用于从预设服务器中获取与所述视频标识相对应的目标水印以及所述目标水印的水印信息，所述水印信息至少包括：水印格式和显示信息；
    展示模块，用于根据所述水印信息，在所述当前播放的视频的画面上展示所述目标水印。
  8. 根据权利要求7所述的装置，其特征在于，所述水印获取模块包括：
    生成子模块，用于生成包含所述视频标识的水印获取请求；
    发送子模块，用于将所述水印获取请求发送给所述预设服务器；
    接收子模块，用于接收所述预设服务器发送的、与所述视频标识对应的目标水印以及所述目标水印的水印信息。
  9. 根据权利要求7所述的装置，其特征在于，所述展示模块包括：
    提取子模块，用于从所述水印信息中提取所述目标水印的水印格式和显示信息；
    显示信息确定子模块，用于根据所述显示信息确定所述目标水印的显示位置、显示时刻和显示时长；
    显示子模块，用于按照所述显示位置、显示时刻和显示时长，将与所述水印格式相对应的目标水印叠加显示在所述当前播放的视频的画面上。
  10. 根据权利要求7所述的装置，其特征在于，所述装置还包括：
    停止播放检测模块，用于检测所述当前播放的视频的画面是否停止播放；
    所述标识获取模块，还用于当所述当前播放的视频的画面停止播放时，获取所述当前播放的视频的视频标识。
  11. 根据权利要求10所述的装置，其特征在于，所述停止播放检测模块包括：
    暂停检测子模块，用于检测当前播放的视频在播放时是否接收到暂停操作；第一确定子模块，用于当当前播放的视频在播放时接收到暂停操作时，确定所述当前播放的视频的停止播放；
    或者，
    卡顿检测子模块，用于检测当前播放的视频在播放时是否出现卡顿；第二确定子模块，用于当当前播放的视频在播放时出现卡顿时，确定所述当前播放的视频的停止播放。
  12. 根据权利要求7所述的装置，其特征在于，所述水印格式包括：GIF格式、HTML5格式、音频格式和链接地址格式中的一种或多种组合。
  13. 一种播放终端，其特征在于，包括：如权利要求7-12任一项所述的水印展示装置。
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