WO2017096794A1 - 广告数据传输方法、装置及系统 - Google Patents

广告数据传输方法、装置及系统 Download PDF

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Publication number
WO2017096794A1
WO2017096794A1 PCT/CN2016/088332 CN2016088332W WO2017096794A1 WO 2017096794 A1 WO2017096794 A1 WO 2017096794A1 CN 2016088332 W CN2016088332 W CN 2016088332W WO 2017096794 A1 WO2017096794 A1 WO 2017096794A1
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WO
WIPO (PCT)
Prior art keywords
server
advertisement
advertisement data
client
proxy server
Prior art date
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PCT/CN2016/088332
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English (en)
French (fr)
Inventor
程建
敖伟波
Original Assignee
乐视控股（北京）有限公司
乐视网信息技术（北京）股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 乐视控股（北京）有限公司, 乐视网信息技术（北京）股份有限公司 filed Critical 乐视控股（北京）有限公司
Priority to US15/244,795 priority Critical patent/US20170171339A1/en
Publication of WO2017096794A1 publication Critical patent/WO2017096794A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services
    • H04L67/566—Grouping or aggregating service requests, e.g. for unified processing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/222—Secondary servers, e.g. proxy server, cable television Head-end
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to an advertisement data transmission method, apparatus, and system.
  • the mobile advertising business is a technology for advertising information through mobile media.
  • the existing system for supporting mobile advertising services is based on the Open Mobile Alliance (OMA) Mobile Advertising Enabler (MobAd).
  • OMA Open Mobile Alliance
  • MobAd Mobile Advertising Enabler
  • FIG. 1 is a data transmission sequence diagram of the existing advertisement system.
  • the existing advertisement system data transmission method is that the client first sends a request to the media asset server to obtain information about the advertisement (eg, video), and the client is in the After obtaining the advertisement related information from the media asset server, the advertisement related information is sent to the advertisement server, and then the advertisement server transmits the advertisement data, such as a video, to the client according to the received advertisement related information.
  • the invention is used to reduce the time taken for the client to request an advertisement.
  • an embodiment of the present invention discloses an advertisement data transmission method, which is used for a proxy server, and includes:
  • the communication parameter is a local area network communication parameter.
  • an embodiment of the present invention discloses an advertisement data transmission method for a client, including:
  • Establishing a network connection with the proxy server transmitting request information for characterizing the request for obtaining advertisement data to the proxy server; transmitting request information for characterizing the request for obtaining the advertisement data to the proxy server; and receiving the advertisement data transmitted by the proxy server.
  • the method further includes: sending a system broadcast message to the proxy server to monitor whether the network connection between the system and the proxy server is normal; if the system broadcast response message returned by the proxy server is not received within the preset duration, then: to the media asset
  • the server transmits request information for characterizing the request for obtaining advertisement data, and acquires index information for characterizing the advertisement data address; transmits index information to the advertisement server, and receives the advertisement data.
  • an embodiment of the present invention discloses an advertisement data transmission system, including: a client, a proxy server, a media asset server, and an advertisement server, where:
  • the client is configured to establish a network connection with the proxy server, send request information for characterizing the request for obtaining advertisement data to the proxy server;
  • the proxy server is configured to send the request information to the media asset server; and the media asset server is configured to use the request information according to the request information Generating index information for characterizing the advertisement data address, and transmitting the index information to the proxy server;
  • the proxy server is further configured to send the index information to the advertisement server;
  • the advertisement server is configured to extract the advertisement data according to the index information, and send the advertisement data to the proxy server; the proxy server further Used to transfer advertising data to the client.
  • proxy server and the media asset server and the advertisement server use a local area network for data interaction.
  • the advertisement data transmission system further includes: the client sends a system broadcast message to monitor whether the network connection between the advertisement and the proxy server is normal; the proxy server returns a system broadcast response message to the client after receiving the system broadcast message; If the terminal does not receive the system broadcast response message returned by the proxy server within the preset duration, the client sends the request information for characterizing the request to obtain the advertisement data to the media asset server; the media asset server generates the identifier data according to the request information.
  • the index information of the address is sent to the client; the client sends the index information to the advertisement server; the advertisement server extracts the advertisement data according to the index information and sends the advertisement data to the client.
  • an advertisement data transmission apparatus which is used for a proxy server, and includes:
  • a configuration unit configured to separately establish a network connection with the media asset server and the advertisement server;
  • the request information acquiring unit is configured to obtain, from the client, request information for characterizing the request for obtaining the advertisement data; and requesting the information sending unit, configured to The media asset server sends the request information;
  • the index information receiving unit is configured to receive, from the media asset server, index information used to represent the advertisement data address;
  • the information sending unit is configured to send the index information to the advertisement server, and the data transmitting unit is configured to receive the advertisement data extracted by the advertisement server according to the index information, and transmit the advertisement data to the client.
  • the communication parameter is a local area network communication parameter.
  • an advertisement data transmission apparatus which is used for a client, and includes:
  • a network establishing unit configured to establish a network connection with the proxy server; a first sending unit, configured to send, to the proxy server, request information for characterizing the request to obtain the advertisement data; and the first receiving unit is configured to receive the Advertising data.
  • the present invention further provides an advertisement data transmission apparatus for a proxy server, comprising: one or more processors, a memory; one or more programs, wherein the one or more programs are stored in the In the memory, when executed by the one or more processors, the following operations are performed: respectively establishing a network connection with the media asset server and the advertisement server; and obtaining, from the client, request information for characterizing the request for obtaining the advertisement data; Sending the request information to the media asset server; receiving index information for characterizing an advertisement data address from the media asset server; transmitting the index information to the advertisement server; receiving the advertisement server according to the index information The extracted advertisement data is transmitted to the client.
  • the advertisement data transmission device wherein the communication parameter is a local area network communication parameter.
  • the advertisement data transmission method, device and system provided by the embodiment of the present invention, when there is a network connection between the client and the proxy server, the client sends the request information and the index information for characterizing the request for obtaining the advertisement data through the proxy service, and then Receiving the advertisement data transmitted by the proxy service, sending the request information and the index letter to the media asset server and the advertisement server respectively with respect to the client.
  • the serial data interaction of the information shortens the time required to request advertisements and improves the efficiency of advertising data transmission.
  • the local area network communication between the proxy server and the media asset server and the advertisement server can further improve the efficiency of data interaction.
  • 1 is a timing chart of data transmission of an existing advertisement system
  • FIG. 2 is a timing diagram of an advertisement data transmission system according to Embodiment 1 of the present invention.
  • FIG. 3 is a flowchart of an advertisement data transmission method according to Embodiment 2 of the present invention.
  • FIG. 4 is a schematic diagram of an advertisement data transmission apparatus according to Embodiment 2 of the present invention.
  • FIG. 5 is a flowchart of a method for transmitting advertisement data according to Embodiment 3 of the present invention.
  • FIG. 6 is a schematic diagram of an advertisement data transmission apparatus according to Embodiment 3 of the present invention.
  • FIG. 7 is a schematic structural diagram of an advertisement data transmission apparatus having a processor according to Embodiment 4 of the present invention.
  • FIG. 8 is a schematic structural diagram of an advertisement data transmission apparatus having two processors in Embodiment 4 of the present invention.
  • connection or integral connection; may be mechanical connection or electrical connection; may be directly connected, may also be indirectly connected through an intermediate medium, or may be internal communication of two components, may be wireless connection, or may be wired connection.
  • connection or integral connection; may be mechanical connection or electrical connection; may be directly connected, may also be indirectly connected through an intermediate medium, or may be internal communication of two components, may be wireless connection, or may be wired connection.
  • the advertisement data transmission system includes a client 1, a proxy server 2, a media asset server 3, and an advertisement server 4.
  • FIG. 2 it is a timing diagram of the advertisement data transmission system, and the advertisement data transmission system includes:
  • the client 1 establishes a network connection with the proxy server 2.
  • the network connection may be a wireless network connection, such as WiFi, an optical communication connection, or the like, or may be a mobile data network, such as China Mobile, China Telecom, China Unicom, etc., of course, in other regions, other places. Mobile data network.
  • the client 1 sends to the proxy server 2 the request information for characterizing the request to acquire the advertisement data.
  • the request information may be from an application (APP) of the client 1, and the application sends the request information when the audience user runs the game program or opens a webpage, where the request information may carry the user identifier, the service provider identifier, or One or more of the ad parameters such as client identification, terminal information (such as model number, etc.), context data, advertisement provider, ad slot identification, ad size, and ad size.
  • APP application
  • step S21 the proxy server 2 transmits the request information to the media asset server 3.
  • the media asset server 3 In step S31, the media asset server 3 generates index information for characterizing the advertisement data address according to the request information, and sends the index information to the proxy server 2.
  • the index information may carry an album index (PID), a channel index (CID), etc.; it may also distinguish the addresses of different versions (such as high definition, standard definition, and smooth version) advertisements; and may also carry information such as whether the advertisements are paid or not, so as to facilitate customers. Make the right choice.
  • step S22 the proxy server 2 transmits the index information to the advertisement server 4.
  • an advertisement data resource is stored in the advertisement server 4.
  • Step S31 the advertisement server 4 extracts the advertisement data according to the index information, and sends the advertisement data to the agent service.
  • the extracting the advertisement data according to the index information may be specifically: the advertisement server 4 performs selection and extraction of the advertisement data according to one or more of the parameters carried in the index information, for example, according to an album index (PID), a channel index (CID), or the like.
  • PID album index
  • CID channel index
  • the address pointing to the ad data, according to the version information can extract a specific HD, SD, smooth version.
  • step S23 the proxy server 2 transmits the advertisement data to the client 1.
  • the client when there is a network connection between the client and the proxy server, the client sends request information and index information for characterizing the request for obtaining advertisement data through the proxy service, and then receives the proxy service transmission.
  • the advertisement data exchanges the serial data interaction of the request information and the index information with the media server and the advertisement server respectively, shortens the time required for requesting the advertisement, and improves the transmission efficiency of the advertisement data.
  • the proxy server 2 interacts with the media asset server 3 and the advertisement server 4 by using a local area network, and the data interaction through the local area network does not need to pass through the router. Therefore, the data interaction can be completed more quickly, and the data is improved. The efficiency of data interaction.
  • the client 1 initiates a system broadcast to monitor whether the network connection between the client and the proxy server 2 is normal, Specifically, the client 1 sends a system broadcast message, and the proxy server 2 returns a system broadcast response message to the client 1 after receiving the system broadcast message, if the client 1 does not receive the system broadcast response message returned by the proxy server within the preset duration.
  • the traditional data transmission mode is used, that is, the client 1 sends the request information for characterizing the request for obtaining the advertisement data to the media asset server 3; the media asset server 3 generates the index information for characterizing the advertisement data address according to the request information.
  • the client 1 sends the index information to the advertisement server 4; the advertisement server 4 extracts the advertisement data according to the index information, and sends the advertisement data to the client 1.
  • the preset duration can be determined empirically.
  • the use of local area network communication between the proxy server and the media asset server and the advertisement server can further improve the efficiency of data interaction.
  • This embodiment discloses an advertisement data transmission method, which is used for the proxy server.
  • FIG. 3 it is a flowchart of the data transmission method, which specifically includes the following steps:
  • Step S210 establishing a network connection with the media asset server and the advertisement server, respectively.
  • a proxy server of the media asset server and the advertisement server is established, and communication parameters with the media asset server and the advertisement server are configured to implement communication with the media asset server and the advertisement server.
  • the communication parameters are local area network communication parameters to facilitate faster communication with each other.
  • Step S220 obtaining request information for characterizing the request for obtaining advertisement data from the client.
  • the request information may be from the application of the client 1, and the application sends the request information when the audience user runs the game program or opens a webpage, where the request information may carry the user identifier, the service provider identifier or the client identifier.
  • One or more of the ad parameters such as terminal information (such as model number), context data, advertisement provider, ad slot identifier, ad size, and ad size.
  • Step S230 sending request information to the media asset server.
  • the media asset server can generate index information for characterizing the advertisement data address according to the request information.
  • Step S240 receiving index information for characterizing the advertisement data address from the media asset server.
  • the index information may carry an album index (PID), a channel index (CID), etc.; it may also distinguish the addresses of different versions (such as high definition, standard definition, and smooth version) advertisements; and may also carry information such as whether the advertisements are paid or not, so as to facilitate customers. Based on this information, the appropriate choice is made.
  • PID album index
  • CID channel index
  • Step S250 sending index information to the advertisement server.
  • the advertisement server stores advertisement data, and the advertisement data can be divided into high definition, standard definition, smooth, etc. according to the version, and advertisement data of different categories or different versions are respectively stored in different addresses of the advertisement server.
  • the advertisement server may perform selection extraction of the advertisement data according to one or more of the parameters carried in the index information, for example, according to an album index (PID), a channel index (CID), or the like, which may point to the address of the advertisement data.
  • PID album index
  • CID channel index
  • Step S260 receiving advertisement data extracted by the advertisement server according to the index information, and transmitting the advertisement data to the client.
  • the request for the advertisement data and the transmission of the advertisement data can be completed through the proxy server.
  • the advertisement data transmission apparatus includes: a configuration unit 210, a request information acquisition unit 220, a request information transmission unit 230, and an index information reception.
  • the unit 240, the index information transmitting unit 250, and the data transfer unit 260 wherein:
  • the configuration unit 210 is configured to establish a network connection with the media asset server and the advertisement server respectively; the request information acquiring unit 220 is configured to acquire request information for characterizing the request for obtaining advertisement data from the client; and the request information sending unit 230 is configured to The media asset server sends the request information; the index information receiving unit 240 is configured to receive index information for characterizing the advertisement data address from the media asset server; the index information sending unit 250 is configured to send the index information to the advertisement server.
  • the data transfer unit 260 is configured to receive an advertisement extracted by the advertisement server according to the index information. Data and transmit the advertising data to the client.
  • the advertisement data transmission method and apparatus because the request information and the index information for characterizing the request for acquiring the advertisement data are sent through the proxy service, and then the advertisement data transmitted by the proxy service is received, respectively, to the media asset server with respect to the client,
  • the advertisement server sends serial data interaction of request information and index information, which shortens the time required for requesting advertisements and improves the efficiency of advertisement data transmission.
  • the use of local area network communication between the proxy server and the media asset server and the advertisement server can further improve the efficiency of data interaction.
  • This embodiment discloses an advertisement data transmission method, which is used for a client.
  • FIG. 5 it is a flowchart of the data transmission method, which specifically includes the following steps:
  • Step S310 establishing a network connection with the proxy server.
  • the network connection may be a wireless network connection, such as WiFi, an optical communication connection, or the like, or may be a mobile data network, such as China Mobile, China Telecom, China Unicom, etc., of course, in other regions, other places. Mobile data network.
  • a wireless network connection such as WiFi, an optical communication connection, or the like
  • a mobile data network such as China Mobile, China Telecom, China Unicom, etc., of course, in other regions, other places. Mobile data network.
  • step S320 the system broadcast is started to monitor whether the network connection between the system and the proxy server is normal.
  • the system broadcast message may be sent to the proxy server, and the system broadcast response message returned by the proxy server is received. If the system broadcast response message returned by the proxy server is received within the preset time period, the monitoring is normal, wherein the preset duration is Can be determined empirically, then perform the following steps:
  • Step S330 sending request information for characterizing the request for acquiring advertisement data to the proxy server.
  • the application sends a request message when the audience user runs the game program or opens a web page, wherein the request information may carry the user identifier, the service provider identifier or the client identifier, terminal information (such as model number, etc.), context data, advertisement
  • One or more of the ad parameters such as provider, ad slot identifier, ad size, and ad size.
  • Step S340 receiving advertisement data transmitted by the proxy server.
  • step S320 If the system broadcast response message returned by the proxy server is not received within the preset duration in step S320, indicating that the monitoring result is abnormal, the following steps are performed:
  • Step S350 sending request information for characterizing the request for acquiring the advertisement data to the media asset server, and acquiring index information for characterizing the advertisement data address.
  • Step S360 sending index information to the advertisement server, and receiving advertisement data.
  • the advertisement server may extract the advertisement data according to the index information and transmit the advertisement data to the client, whereby the advertisement data may be received.
  • step S320, step S330, and step S340 may be directly performed without performing step S320.
  • the advertisement data transmission apparatus includes: a network establishment unit 310, a broadcast unit 320, a first sending unit 330, and a first receiving unit 340.
  • the second transmitting unit 350 and the second receiving unit 360 wherein:
  • the network establishing unit 310 is configured to establish a network connection with the proxy server; the broadcasting unit 320 is configured to start a system broadcast to monitor whether the network connection between the network and the proxy server is normal; the first sending unit 330 is configured to send the proxy server.
  • the first receiving unit 340 is configured to receive the advertisement data transmitted by the proxy server, and the second sending unit 350 is configured to send, to the media asset server, the request information for characterizing the request to obtain the advertisement data, And obtaining index information for characterizing the advertisement data address; the second receiving unit 360 is configured to send the index information to the advertisement server, and receive the advertisement data.
  • the advertisement data transmission method and apparatus disclosed in this embodiment because the client broadcasts the network connection between the client and the proxy server, if the monitoring is normal, the advertisement request and the advertisement data are sent through the proxy server, thereby improving the advertisement data.
  • the transmission efficiency if the monitoring is abnormal, the request information for characterizing the request for obtaining the advertisement data is directly sent to the media asset server, and then the advertisement data is received, thereby ensuring the normal transmission of the advertisement data.
  • An embodiment of the present invention provides an advertisement data transmission apparatus, which is used for a proxy server, and includes: one or more processors 200, a memory 100; one or more programs, and the one or more programs are stored.
  • the memory 100 when executed by the one or more processors 200, the following operations are performed: respectively establishing a network connection with the media asset server and the advertisement server; and obtaining a request for obtaining an advertisement from the client Request information of data; transmitting the request information to the media asset server; receiving index information for characterizing an advertisement data address from the media asset server; transmitting the index information to the advertisement server; receiving the advertisement server The advertisement data extracted according to the index information and transmitted to the client.
  • a processor 200 may be included, and as shown in FIG. 8, two processors 200 may be included.
  • the communication parameter is a local area network communication parameter.
  • embodiments of the present invention can be provided as a method, system, Or a computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions are provided for implementation in a block or blocks of a flow or a flow and/or a block diagram of the flowchart Functional steps.

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Abstract

一种广告数据传输方法、装置及系统，其中，所述系统包括：客户端建立其与代理服务器之间的网络连接；客户端向代理服务器发送用于表征请求获取广告数据的请求信息；代理服务器将请求信息发送给媒资服务器；媒资服务器根据请求信息生成用于表征广告数据地址的索引信息，并发送给代理服务器；代理服务器将索引信息发送给广告服务器；广告服务器根据索引信息提取广告数据，并发送给代理服务器；代理服务器将广告数据传送给客户端。相对于串行数据交互，缩短了请求广告的耗时，提高了广告数据传输效率。

Description

广告数据传输方法、装置及系统
本申请要求在2015年12月10日提交中国专利局、申请号为201510917582.4、发明名称为“广告数据传输方法、装置及系统”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及通信技术领域，具体涉及一种广告数据传输方法、装置及系统。
背景技术
移动广告业务是通过移动媒体投放广告信息的技术。现有用于支持移动广告业务的系统是基于开放移动联盟(Open Mobile Alliance，简称OMA)的移动广告系统(Mobile Advertising Enabler，简称MobAd)。基于该系统，请参考图1，为现有广告系统数据传输时序图，现有的广告系统数据传输方法是客户端先向媒资服务器发送请求获取广告(例如视频)的相关信息，客户端在从媒资服务器获得广告相关信息后，将广告相关信息发送到广告服务器，而后广告服务器根据接收到的广告相关信息将广告数据，例如视频，传送给客户端。
现有技术中，由于客户端与媒资服务器、广告服务器之间的数据交互往往都是串行的，因此，导致了请求广告的耗时较长，降低了广告数据的传输效率。如何减小客户端请求广告的耗时成为亟待解决的问题。
发明内容
本发明用以实现降低客户端请求广告的耗时。
为解决上述技术问题，根据第一方面，本发明实施例公开了一种广告数据传输方法，用于代理服务器端，包括：
分别建立与媒资服务器、广告服务器之间的网络连接；从客户端获取用于表征请求获取广告数据的请求信息；向媒资服务器发送请求信息；从媒资服务器接收用于表征广告数据地址的索引信息；向广告服务器发送索引信息；接收广告服务器根据索引信息提取的广告数据，并向客户端传送广告数据。
进一步，通信参数为局域网通信参数。
根据第二方面，本发明实施例公开了一种广告数据传输方法，用于客户端，包括：
建立与代理服务器之间的网络连接；向代理服务器发送用于表征请求获取广告数据的请求信息；向代理服务器发送用于表征请求获取广告数据的请求信息；接收代理服务器传送的广告数据。
进一步，还包括：向代理服务器发送系统广播消息，以监听其与代理服务器之间的网络连接是否正常；如果在预设时长内未接收到代理服务器返回的系统广播响应消息，则：向媒资服务器发送用于表征请求获取广告数据的请求信息，并获取用于表征广告数据地址的索引信息；向广告服务器发送索引信息，并接收广告数据。
根据第三方面，本发明实施例公开了一种广告数据传输系统，包括：客户端、代理服务器、媒资服务器和广告服务器，其中：
客户端用于建立与代理服务器之间的网络连接，向代理服务器发送用于表征请求获取广告数据的请求信息；代理服务器用于将请求信息发送给媒资服务器；媒资服务器用于根据请求信息生成用于表征广告数据地址的索引信息，并发送给代理服务器；代理服务器还用于将索引信息发送给广告服务器；广告服务器用于根据索引信息提取广告数据，并发送给代理服务器；代理服务器还用于将广告数据传送给客户端。
进一步，代理服务器与媒资服务器、广告服务器之间采用局域网进行数据交互。
进一步，该广告数据传输系统还包括：客户端发送系统广播消息，以监听其与代理服务器之间的网络连接是否正常；代理服务器接收到系统广播消息后向客户端返回系统广播响应消息；如果客户端在预设时长内未接收到代理服务器返回的系统广播响应消息，则：客户端向媒资服务器发送用于表征请求获取广告数据的请求信息；媒资服务器根据请求信息生成用于表征广告数据地址的索引信息，并发送给客户端；客户端将索引信息发送给广告服务器；广告服务器根据索引信息提取广告数据，并发送给客户端。
根据第四方面，本发明实施例公开了一种广告数据传输装置，用于代理服务器端，包括：
配置单元，用于分别建立与媒资服务器、广告服务器之间的网络连接；请求信息获取单元，用于从客户端获取用于表征请求获取广告数据的请求信息；请求信息发送单元，用于向媒资服务器发送请求信息；索引信息接收单元，用于从媒资服务器接收用于表征广告数据地址的索引信息；索引 信息发送单元，用于向广告服务器发送索引信息；数据传送单元，用于接收广告服务器根据索引信息提取的广告数据，并向客户端传送广告数据。
进一步，通信参数为局域网通信参数。
根据第五方面，本发明实施例公开了一种广告数据传输装置，用于客户端，包括：
网络建立单元，用于建立与代理服务器之间的网络连接；第一发送单元，用于向代理服务器发送用于表征请求获取广告数据的请求信息；第一接收单元，用于接收代理服务器传送的广告数据。
本发明又提供了一种广告数据传输装置，用于代理服务器端，其特征在于，包括：一个或者多个处理器，存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时，进行如下操作：分别建立与媒资服务器、广告服务器之间的网络连接；从客户端获取用于表征请求获取广告数据的请求信息；向所述媒资服务器发送所述请求信息；从所述媒资服务器接收用于表征广告数据地址的索引信息；向所述广告服务器发送所述索引信息；接收所述广告服务器根据所述索引信息提取的广告数据，并向所述客户端传送所述广告数据。
所述的广告数据传输装置，其中，所述通信参数为局域网通信参数。本发明技术方案，具有如下优点：
本发明实施例提供的广告数据传输方法、装置及系统，由于在客户端与代理服务器之间存在网络连接时，客户端通过代理服务发送用于表征请求获取广告数据的请求信息、索引信息，而后接收代理服务传送的广告数据，相对于客户端分别向媒资服务器、广告服务器发送请求信息、索引信 息的串行数据交互，缩短了请求广告的耗时，提高了广告数据传输效率。
作为优选的技术方案，代理服务器与媒资服务器、广告服务器之间采用局域网通信，能够更进一步提高数据交互的效率。
附图说明
为了更清楚地说明本发明具体实施方式或现有技术中的技术方案，下面将对具体实施方式或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施方式，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为现有广告系统数据传输时序图；
图2为本发明实施例1中一种广告数据传输系统时序图；
图3为本发明实施例2中一种广告数据传输方法流程图；
图4为本发明实施例2中一种广告数据传输装置示意图；
图5为本发明实施例3中一种广告数据传输方法流程图；
图6为本发明实施例3中一种广告数据传输装置示意图；
图7为本发明实施例4中具有一个处理器的广告数据传输装置的结构示意图；
图8为本发明实施例4中具有二个处理器的广告数据传输装置的结构示意图。
具体实施方式
下面将结合附图对本发明的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
在本发明的描述中，需要说明的是，术语“中心”、“上”、“下”、“左”、“右”、“竖直”、“水平”、“内”、“外”等指示的方位或位置关系为基于附图所示的方位或位置关系，仅是为了便于描述本发明和简化描述，而不是指示或暗示所指的装置或元件必须具有特定的方位、以特定的方位构造和操作，因此不能理解为对本发明的限制。此外，术语“第一”、“第二”、“第三”仅用于描述目的，而不能理解为指示或暗示相对重要性。
在本发明的描述中，需要说明的是，除非另有明确的规定和限定，术语“安装”、“相连”、“连接”应做广义理解，例如，可以是固定连接，也可以是可拆卸连接，或一体地连接；可以是机械连接，也可以是电连接；可以是直接相连，也可以通过中间媒介间接相连，还可以是两个元件内部的连通，可以是无线连接，也可以是有线连接。对于本领域的普通技术人员而言，可以具体情况理解上述术语在本发明中的具体含义。
此外，下面所描述的本发明不同实施方式中所涉及的技术特征只要彼此之间未构成冲突就可以相互结合。
实施例1
为解决客户端请求广告的耗时较长的技术问题，本实施例公开了一种 广告数据传输系统，包括客户端1、代理服务器2、媒资服务器3和广告服务器4，请参考图2，为该广告数据传输系统时序图，该广告数据传输系统包括：
步骤S11，客户端1建立与代理服务器2之间的网络连接。本实施例中，网络连接可以是无线网络连接，例如WiFi、光通信连接等，也可以是移动数据网络，例如中国移动、中国电信、中国联通等，当然，在其它地域，也可以是其它地方的移动数据网络。
步骤S12，客户端1向代理服务器2发送用于表征请求获取广告数据的请求信息。其中，请求信息可以来自客户端1的应用程序(APP)，当受众用户运行游戏程序或打开某个网页时该应用程序会发送请求信息，其中该请求信息可以携带用户标识、业务提供者标识或客户端标识、终端信息(如型号等)、上下文数据、广告提供者、广告位标识、广告大小及广告尺寸等广告参数中的一个或多个。
步骤S21，代理服务器2将请求信息发送给媒资服务器3。
步骤S31，媒资服务器3根据请求信息生成用于表征广告数据地址的索引信息，并发送给代理服务器2。其中，索引信息可以携带专辑索引(PID)、频道索引(CID)等；也可以区分不同版本(如高清、标清、流畅版)广告的地址；还可以携带该广告是否付费等信息，以便于客户端作出合适的选择。
步骤S22，代理服务器2将索引信息发送给广告服务器4。本实施例中，广告服务器4中存储有广告数据资源。
步骤S31，广告服务器4根据索引信息提取广告数据，并发送给代理服 务器2。其中，根据索引信息提取广告数据可以具体为：广告服务器4根据索引信息中携带的参数中的一个或多个进行广告数据的选择提取，例如根据专辑索引(PID)、频道索引(CID)等可以指向广告数据的地址，根据版本信息可以提取出具体的高清、标清、流畅版本。
步骤S23，代理服务器2将广告数据传送给客户端1。
本实施例公开的广告数据传输系统，由于在客户端与代理服务器之间存在网络连接时，客户端通过代理服务发送用于表征请求获取广告数据的请求信息、索引信息，而后接收代理服务传送的广告数据，相对于客户端分别向媒资服务器、广告服务器发送请求信息、索引信息的串行数据交互，缩短了请求广告的耗时，提高了广告数据传输效率。
在优选的实施例中，代理服务器2与媒资服务器3、广告服务器4之间采用局域网进行数据交互，因通过局域网进行数据交互，无需经过路由器，因此，能够更快速地完成数据交互，提高了数据交互的效率。
为防止在客户端1和代理服务器2之间出现通信故障时无法传送广告数据，在优选的实施例中，客户端1启动系统广播，以监听其与代理服务器2之间的网络连接是否正常，具体地，客户端1发送系统广播消息，代理服务器2接收到系统广播消息后向客户端1返回系统广播响应消息，如果客户端1在预设时长内未接收到代理服务器返回的系统广播响应消息，则改用传统的数据传输方式，即：客户端1向媒资服务器3发送用于表征请求获取广告数据的请求信息；媒资服务器3根据请求信息生成用于表征广告数据地址的索引信息，并发送给客户端1；客户端1将索引信息发送给广告服务器4；广告服务器4根据索引信息提取广告数据，并发送给客户端 1。在具体实施例中，预设时长可以根据经验确定。
在优选的实施例中，代理服务器与媒资服务器、广告服务器之间采用局域网通信，能够更进一步提高数据交互的效率。
实施例2
本实施例公开了一种广告数据传输方法，用于代理服务器端，请参考图3，为该数据传输方法流程图，具体包括如下步骤：
步骤S210，分别建立与媒资服务器、广告服务器之间的网络连接。本实施中，建立媒资服务器和广告服务器的代理服务器，并配置与媒资服务器和广告服务器的通信参数，以实现与媒资服务器、广告服务器之间的通信。在优选的实施例中，通信参数为局域网通信参数，以便于实现相互之间的更快速的通信。
步骤S220，从客户端获取用于表征请求获取广告数据的请求信息。
其中，请求信息可以来自客户端1的应用程序，当受众用户运行游戏程序或打开某个网页时该应用程序会发送请求信息，其中该请求信息可以携带用户标识、业务提供者标识或客户端标识、终端信息(如型号等)、上下文数据、广告提供者、广告位标识、广告大小及广告尺寸等广告参数中的一个或多个。
步骤S230，向媒资服务器发送请求信息。
其中，媒资服务器根据请求信息能够生成用于表征广告数据地址的索引信息，
步骤S240，从媒资服务器接收用于表征广告数据地址的索引信息。
其中，索引信息可以携带专辑索引(PID)、频道索引(CID)等；也可以区分不同版本(如高清、标清、流畅版)广告的地址；还可以携带该广告是否付费等信息，以便于客户端根据这些信息作出合适的选择。
步骤S250，向广告服务器发送索引信息。
其中，广告服务器中存储有广告数据，广告数据按版本可以分为高清、标清、流畅等，不同类别或不同版本的广告数据分别存储在广告服务器的不同地址中。广告服务器可以根据索引信息中携带的参数中的一个或多个进行广告数据的选择提取，例如根据专辑索引(PID)、频道索引(CID)等可以指向广告数据的地址。
步骤S260，接收广告服务器根据索引信息提取的广告数据，并向客户端传送广告数据。
至此，便可以通过代理服务器完成广告数据的请求和广告数据的传送。
本实施例还公开了一种广告数据传输装置，用于代理服务器端，请参考图4，该广告数据传输装置包括：配置单元210、请求信息获取单元220、请求信息发送单元230、索引信息接收单元240、索引信息发送单元250和数据传送单元260，其中：
配置单元210用于分别建立与媒资服务器、广告服务器之间的网络连接；请求信息获取单元220用于从客户端获取用于表征请求获取广告数据的请求信息；请求信息发送单元230用于向所述媒资服务器发送所述请求信息；索引信息接收单元240用于从媒资服务器接收用于表征广告数据地址的索引信息；索引信息发送单元250用于向所述广告服务器发送所述索引信息；数据传送单元260用于接收广告服务器根据索引信息提取的广告 数据，并向客户端传送所述广告数据。
本实施例提供的广告数据传输方法、装置，由于通过代理服务发送用于表征请求获取广告数据的请求信息、索引信息，而后接收代理服务传送的广告数据，相对于客户端分别向媒资服务器、广告服务器发送请求信息、索引信息的串行数据交互，缩短了请求广告的耗时，提高了广告数据传输效率。
此外，代理服务器与媒资服务器、广告服务器之间采用局域网通信，能够更进一步提高数据交互的效率。
实施例3
本实施例公开了一种广告数据传输方法，用于客户端，请参考图5，为该数据传输方法流程图，具体包括如下步骤：
步骤S310，建立与代理服务器之间的网络连接。
本实施例中，网络连接可以是无线网络连接，例如WiFi、光通信连接等，也可以是移动数据网络，例如中国移动、中国电信、中国联通等，当然，在其它地域，也可以是其它地方的移动数据网络。
步骤S320，启动系统广播，以监听其与代理服务器之间的网络连接是否正常。
具体地，可以向代理服务器发送系统广播消息，并接收代理服务器返回的系统广播响应消息，如果在预设时长内接收到代理服务器返回的系统广播响应消息，则表明监听正常，其中，预设时长可以根据经验确定，则执行如下步骤：
步骤S330，向代理服务器发送用于表征请求获取广告数据的请求信息。 当受众用户运行游戏程序或打开某个网页时该应用程序会发送请求信息，其中该请求信息可以携带用户标识、业务提供者标识或客户端标识、终端信息(如型号等)、上下文数据、广告提供者、广告位标识、广告大小及广告尺寸等广告参数中的一个或多个。
步骤S340，接收代理服务器传送的广告数据。
如果步骤S320中在预设时长内未接收到代理服务器返回的系统广播响应消息，则表明监听结果为异常，则执行如下步骤：
步骤S350，向媒资服务器发送用于表征请求获取广告数据的请求信息，并获取用于表征广告数据地址的索引信息。
步骤S360，向广告服务器发送索引信息，并接收广告数据。在向广告服务器发送索引信息后，广告服务器可以根据该索引信息提取广告数据，并将广告数据传送给客户端，由此，可以接收广告数据。
需要说明的是，在具体实施例中，也可以不执行步骤S320，而直接执行步骤S310、步骤S330和步骤S340。
本实施例公开了一种广告数据传输装置，用于客户端，请参考图6，该广告数据传输装置包括：网络建立单元310、广播单元320、第一发送单元330、第一接收单元340、第二发送单元350和第二接收单元360，其中：
网络建立单元310用于建立与代理服务器之间的网络连接；广播单元320用于启动系统广播，以监听其与代理服务器之间的网络连接是否正常；第一发送单元330用于向代理服务器发送用于表征请求获取广告数据的请求信息；第一接收单元340用于接收代理服务器传送的广告数据；第二发送单元350用于向媒资服务器发送用于表征请求获取广告数据的请求信息， 并获取用于表征广告数据地址的索引信息；第二接收单元360用于向广告服务器发送索引信息，并接收广告数据。
本实施例公开的广告数据传输方法、装置，由于客户端广播监听其与代理服务器之间的网络连接是否正常，如果监听正常，则通过代理服务器发送广告请求和接收广告数据，从而提高了广告数据的传输效率；如果监听异常，则直接向媒资服务器发送用于表征请求获取广告数据的请求信息，而后接收广告数据，从而确保了广告数据的正常传输。
实施例4
本发明实施例提供了一种广告数据传输装置，用于代理服务器端，其特征在于，包括：一个或者多个处理器200，存储器100；一个或者多个程序，所述一个或者多个程序存储在所述存储器100中，当被所述一个或者多个处理器200执行时，进行如下操作：分别建立与媒资服务器、广告服务器之间的网络连接；从客户端获取用于表征请求获取广告数据的请求信息；向所述媒资服务器发送所述请求信息；从所述媒资服务器接收用于表征广告数据地址的索引信息；向所述广告服务器发送所述索引信息；接收所述广告服务器根据所述索引信息提取的广告数据，并向所述客户端传送所述广告数据。具体为如图7所示可以包括一个处理器200，如图8所示可以包括二个处理器200。
本实施例的所述广告数据传输装置，优选为，所述通信参数为局域网通信参数。
本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、 或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的 功能的步骤。
显然，上述实施例仅仅是为清楚地说明所作的举例，而并非对实施方式的限定。对于所属领域的普通技术人员来说，在上述说明的基础上还可以做出其它不同形式的变化或变动。这里无需也无法对所有的实施方式予以穷举。而由此所引伸出的显而易见的变化或变动仍处于本发明创造的保护范围之中。

Claims (11)

  1. 一种广告数据传输方法，用于代理服务器端，其特征在于，包括如下步骤：
    分别建立与媒资服务器、广告服务器之间的网络连接；
    从客户端获取用于表征请求获取广告数据的请求信息；
    向所述媒资服务器发送所述请求信息；
    从所述媒资服务器接收用于表征广告数据地址的索引信息；
    向所述广告服务器发送所述索引信息；
    接收所述广告服务器根据所述索引信息提取的广告数据，并向所述客户端传送所述广告数据。
  2. 如权利要求1所述的广告数据传输方法，其特征在于，所述通信参数为局域网通信参数。
  3. 一种广告数据传输方法，用于客户端，其特征在于，包括如下步骤：
    建立与代理服务器之间的网络连接；
    向所述代理服务器发送用于表征请求获取广告数据的请求信息；
    接收所述代理服务器传送的广告数据。
  4. 如权利要求3所述的广告数据传输方法，其特征在于，还包括：
    向代理服务器发送系统广播消息，以监听其与所述代理服务器之间的网络连接是否正常；
    如果在预设时长内未接收到代理服务器返回的系统广播响应消息，则：
    向媒资服务器发送用于表征请求获取广告数据的请求信息，并获取用于表征广告数据地址的索引信息；
    向广告服务器发送所述索引信息，并接收所述广告数据。
  5. 一种广告数据传输系统，其特征在于，包括客户端、代理服务器、媒资服务器和广告服务器，其中：
    所述客户端用于建立与代理服务器之间的网络连接，向所述代理服务器发送用于表征请求获取广告数据的请求信息；
    所述代理服务器用于将所述请求信息发送给媒资服务器；
    所述媒资服务器用于根据所述请求信息生成用于表征广告数据地址的索引信息，并发送给所述代理服务器；
    所述代理服务器还用于将所述索引信息发送给广告服务器；
    所述广告服务器用于根据所述索引信息提取广告数据，并发送给所述代理服务器；
    所述代理服务器还用于将所述广告数据传送给所述客户端。
  6. 如权利要求5所述的广告数据传输系统，其特征在于，所述代理服务器与所述媒资服务器、所述广告服务器之间采用局域网进行数据交互。
  7. 如权利要求5或6所述的广告数据传输系统，其特征在于，还包括：
    所述客户端发送系统广播消息，以监听其与所述代理服务器之间的网络连接是否正常；
    所述代理服务器接收到所述系统广播消息后向所述客户端返回系统广播响应消息；
    如果所述客户端在预设时长内未接收到代理服务器返回的系统广播响应消息，则：
    所述客户端向所述媒资服务器发送用于表征请求获取广告数据的请求信息；
    所述媒资服务器根据所述请求信息生成用于表征广告数据地址的索引信息，并发送给所述客户端；
    所述客户端将所述索引信息发送给广告服务器；
    所述广告服务器根据所述索引信息提取广告数据，并发送给所述客户 端。
  8. 一种广告数据传输装置，用于代理服务器端，其特征在于，包括：
    配置单元，用于分别建立与媒资服务器、广告服务器之间的网络连接；
    请求信息获取单元，用于从客户端获取用于表征请求获取广告数据的请求信息；
    请求信息发送单元，用于向所述媒资服务器发送所述请求信息；
    索引信息接收单元，用于从所述媒资服务器接收用于表征广告数据地址的索引信息；
    索引信息发送单元，用于向所述广告服务器发送所述索引信息；
    数据传送单元，用于接收所述广告服务器根据所述索引信息提取的广告数据，并向所述客户端传送所述广告数据。
  9. 如权利要求7所述的广告数据传输装置，其特征在于，所述通信参数为局域网通信参数。
  10. 一种广告数据传输装置，用于客户端，其特征在于，包括：
    网络建立单元，用于建立与代理服务器之间的网络连接；
    第一发送单元，用于向所述代理服务器发送用于表征请求获取广告数据的请求信息；
    第一接收单元，用于接收所述代理服务器传送的广告数据。
  11. 一种广告数据传输装置，用于代理服务器端，其特征在于，包括：一个或者多个处理器，存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时，进行如下操作：
    分别建立与媒资服务器、广告服务器之间的网络连接；
    从客户端获取用于表征请求获取广告数据的请求信息；
    向所述媒资服务器发送所述请求信息；
    从所述媒资服务器接收用于表征广告数据地址的索引信息；
    向所述广告服务器发送所述索引信息；
    接收所述广告服务器根据所述索引信息提取的广告数据，并向所述客户端传送所述广告数据。
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