WO2017068680A1 - Server device, control method, program, and recording medium - Google Patents

Server device, control method, program, and recording medium Download PDF

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Publication number
WO2017068680A1
WO2017068680A1 PCT/JP2015/079802 JP2015079802W WO2017068680A1 WO 2017068680 A1 WO2017068680 A1 WO 2017068680A1 JP 2015079802 W JP2015079802 W JP 2015079802W WO 2017068680 A1 WO2017068680 A1 WO 2017068680A1
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product
shopper
price
distribution
server device
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PCT/JP2015/079802
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French (fr)
Japanese (ja)
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友章 坂詰
夢仁 中山
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楽天株式会社
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Priority to JP2016532149A priority Critical patent/JP5969158B1/en
Priority to PCT/JP2015/079802 priority patent/WO2017068680A1/en
Priority to TW105134098A priority patent/TWI591558B/en
Publication of WO2017068680A1 publication Critical patent/WO2017068680A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a server device, a control method, a program, and a recording medium, and particularly relates to provision of information related to a sales price.
  • a display form of dual price display in which other price higher than own selling price (hereinafter referred to as “comparison price”) is displayed together with his own selling price.
  • the dual price display will provide useful information for shoppers if the content is appropriate, but the comparative price is a price set in the past, or a store where the product is not sold at all. For example, there is a problem that it is impossible to accurately determine whether the selling price is really cheap.
  • Patent Document 1 In order to solve the problem related to the display of the sales price, there is an attempt to provide information useful for purchase determination by presenting the purchase price together with the sales price to the customer.
  • the purchase price is lower than the selling price, and since it is not a price that a shopper can purchase at that price, even if the purchased price is presented, the market price of the selling price cannot be known. . There is also a demand for sellers not to disclose the purchase price.
  • the present invention solves the above-described problems, and an object thereof is to provide a server device, a control method, a program, and a recording medium that are suitable for showing the market price of a selling price.
  • the server device provides: A server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops, A reception unit that receives a request for designating the product from a shopper; An acquisition unit for acquiring a purchase price in which another shopper purchased the product specified in the request in the past; A providing unit that provides a response that specifies contrast information that compares the distribution of the acquired past purchase price and the distribution of the current sales price set by each of the plurality of shops; It is characterized by providing.
  • the request received by the receiving unit is transmitted from the terminal device when the shopper tries to view the sales page created by each of the plurality of shops to sell the product from the terminal device,
  • the providing unit embeds the comparison information in the sales page and provides the sales page to the terminal device.
  • the sales price of the product sold by the shop that created the sales page that the shopper intends to browse is emphasized.
  • the acquisition unit further acquires the purchase date and time when the other shopper purchased the product specified in the request in the past,
  • the providing unit sets the purchase date and time range, and sets the comparison information that allows selection of purchase prices to be included in the distribution of the past purchase prices. It is embedded in.
  • the providing unit is characterized in that the distribution of the current sales price and the distribution of the past purchase price are each represented by a histogram.
  • the providing unit represents the distribution of the past purchase price by increasing the frequency of the histogram one by one in the order of purchase by the other shoppers.
  • the control method is: A control method executed by a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops, A receiving step in which the server device receives a request for designating the product from a shopper; The server device obtains a purchase price in which another shopper purchased the product specified in the request in the past; and The server device provides a response for designating comparison information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops.
  • Providing process It is characterized by providing.
  • the program according to the third aspect of the present invention is: A program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops, The program causes the computer to A reception unit that receives a request for designating the product from a shopper; An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past, A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops; It is made to function as.
  • a non-transitory computer-readable recording medium is provided.
  • a program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops, The program causes the computer to A reception unit that receives a request for designating the product from a shopper; An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past, A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops; A program characterized by functioning as a program is recorded.
  • the above recording medium can be distributed and sold independently from the computer.
  • the non-transitory recording medium refers to a tangible recording medium.
  • Non-temporary recording media are, for example, compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, semiconductor memories, and the like.
  • the transitory recording medium refers to the transmission medium (propagation signal) itself.
  • the temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like.
  • the temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).
  • a server device a control method, a program, and a recording medium that are suitable for showing the market price of a selling price.
  • a server apparatus 100 is connected to the Internet 400 as shown in FIG.
  • the Internet 400 includes shopper terminals 201, 202 to 20m (hereinafter collectively referred to as “shopper terminal 200”) and shop terminals 301, 302 to 30n (hereinafter collectively referred to as “shopper terminal 200”). And “shop terminal 300”).
  • the server device 100 is a device that manages an electronic market in which goods and services are bought and sold on the Internet.
  • the shopper terminal 200 is a terminal used by a shopper who browses and purchases products sold in the electronic market.
  • the shop terminal 300 is a terminal used in a shop (seller) that sells products in the electronic market.
  • the information processing apparatus 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a storage device 604, and a NIC (Network Interface Card). 605, an image processing unit 606, an audio processing unit 607, a display 608, a speaker 609, and a controller 610.
  • a CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • NIC Network Interface Card
  • the CPU 601 controls the operation of the information processing apparatus 600 as a whole, is connected to each component, and exchanges control signals and data.
  • the ROM 602 records an operating system program and various data necessary for operation control of the entire information processing apparatus 600.
  • the RAM 603 is for temporarily storing data and programs, and holds programs and data read from the storage device 604 and other data necessary for communication.
  • the storage device 604 includes a hard disk, a flash memory, and the like, and stores data processed by the information processing device 600. Further, the storage device 604 may be configured to include a device that reads data from a recording medium such as a CD (Compact Disc). Further, the storage device 604 may be omitted.
  • a CD Compact Disc
  • the NIC 605 is used to connect the information processing apparatus 600 to a computer communication network such as the Internet, and communicates with other information processing apparatuses and the like via the NIC 605.
  • the image processing unit 606 processes the data read from the storage device or the like by the image processor included in the CPU 601 or the image processing unit 606 and records the processed data in a frame memory included in the image processing unit 606.
  • the image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the display 608.
  • the sound processing unit 607 converts the data read from the storage device or the like into an analog sound signal and outputs it from the speaker 609.
  • the controller 610 receives an instruction input from the user.
  • the controller 610 is, for example, a keyboard or a touch panel.
  • the server apparatus 100 realized in the information processing apparatus 600 will be described with reference to FIGS. 1 to 13.
  • a program that functions as the server apparatus 100 according to the embodiment is executed, and the server apparatus 100 according to the embodiment is realized.
  • the server apparatus 100 manages an electronic market in which the same product can be sold at a sales price set by each of a plurality of shops.
  • the server apparatus 100 includes a reception unit 101, an acquisition unit 102, and a provision unit 103.
  • the CPU 601 and the NIC 605 cooperate to function as the reception unit 101 and the providing unit 103, and the CPU 601 functions as the acquisition unit 102.
  • the accepting unit 101 accepts a request for specifying a product from a shopper.
  • the reception unit 101 sends the browsing request. Accept.
  • the request received by the receiving unit 101 may be transmitted from the terminal device when the shopper tries to browse the sales page created by each of the plurality of shops for selling the product from the terminal device.
  • the search result 510 shown in FIG. 4 is obtained.
  • Each of the items 501 to 504 included in the search result 510 is associated with the sales page of the product A created by a plurality of shops.
  • a transition is made to a sales page associated with the selected item.
  • the shopper X selects any of the items 501 to 504 in his / her shopper terminal 200, a request for browsing is transmitted from the shopper terminal 200 of the shopper X.
  • the acquisition unit 102 acquires the purchase price at which another shopper purchased the product specified in the request in the past.
  • the acquisition unit 102 refers to the purchase history DB 701 in which the shopper purchases a product handled in the electronic market, and obtains the purchase price of the product for each product purchased by another shopper. get.
  • the purchase history DB 701 stores a purchase history table 701a as shown in FIG.
  • the purchase history table 701a In the purchase history table 701a, the product ID 701a1 of the product purchased in the electronic market, the shopper ID 701a2 of the shopper who purchased the product, the purchase price 701a3 when the shopper purchased, and the shopper purchases the product.
  • the purchase date and time 701a4 are registered in association with each other.
  • the first line of the purchase history table 701a in FIG. 5 shows a product with a product ID “A” (hereinafter “product A”) and a shopper with a shopper ID “W” (hereinafter “shopper W”). “4980 yen” indicates that the purchase was made at “10:00 on September 1, 2014”.
  • the accepting unit 101 accepts a request for specifying the product A from the shopper X
  • the acquiring unit 102 refers to the purchase history table 701a in FIG. 5 and the shopper other than the shopper X (shopper W or the like) Get the purchase price when you purchase.
  • the providing unit 103 provides a response for designating comparison information representing the acquired distribution of past purchase prices and the distribution of current sales prices set by each of a plurality of shops.
  • the providing unit 103 obtains the distribution of the purchase price of the product A based on the purchase price of the shopper other than the shopper X acquired by the acquisition unit 102.
  • the providing unit 103 refers to the sales price DB 702 in which information on the current sales price of the product sold in the electronic market is recorded, and obtains the distribution of the current sales price.
  • the sales history DB 702 stores a sales price table 702a as shown in FIG.
  • the sales price table 702a includes a product ID 702a1 of a product sold in the electronic market, a shop ID 702a2 of a shop selling the product, and a current sales price 702a3 sold by the shop. Registered in association.
  • the first line of the sales price table 702a in FIG. 6 sells the product with the product ID “A” at the shop ID “a” (hereinafter “shop a”) for “4500 yen”. It shows that.
  • the providing unit 103 represents the distribution of the current sales price and the distribution of the past purchase price with histograms.
  • the providing unit 103 For example, for the current sales price of the product A, the providing unit 103 generates the histogram of FIG. 7 with the horizontal axis representing the sales price class and the vertical axis representing the frequency.
  • the histogram in FIG. 7 includes classes with a step size of 100 yen from 4400 yen to 5400 yen. This indicates that the product A is currently sold at a selling price of 4400 to 5400 yen by a plurality of shops in the electronic market. Further, the histogram of FIG. 7 shows that the product A is currently sold most in the price range of 4900 yen to 4999 yen in the electronic market.
  • the providing unit 103 generates a histogram of FIG. 8 with the horizontal axis representing the purchase price class and the vertical axis representing the frequency of the purchase price when the product A has been purchased by someone other than the shopper X in the past.
  • the histogram in FIG. 8 includes classes with increments of 100 yen from 3600 yen to 5600 yen. This indicates that the product A is purchased by a shopper other than the shopper X at a price of 3600 to 5600 yen in the electronic market.
  • the histogram of FIG. 8 shows that in the past, in the electronic market, the product A was most frequently purchased by a person other than the shopper X in the price range from 4900 yen to 4999 yen.
  • the providing unit 103 compares the sales price distribution of FIG. 7 and the purchase price distribution of FIG. 8 as comparison information.
  • the providing unit 103 embeds the comparison information in the sales page and provides the sales page to the terminal device.
  • the providing unit 103 embeds the comparison information 520 in the sales page 500 of the product A sold by the shop c, and transmits the sales page 500 to the shopper terminal 200 of the shopper X.
  • the sales price of the product sold by the shop that created the sales page that the shopper wants to browse is emphasized.
  • the class 505 including the sales price “4980 yen” of the product A sold by the shop c is highlighted.
  • information on the purchase price when other shoppers have purchased in the past can be provided for the product browsed by the shopper, so that the shopper can know the actual market price of the product.
  • the distribution of each price can be easily known by representing the distribution of the current sales price and the distribution of the past purchase price with a histogram.
  • the sales price of the shop that created the sales page is emphasized, so the sales price of the product on the sales page you are browsing is easily compared with the market price of the same product sold in the electronic market can do.
  • the providing unit 103 may represent the distribution of past purchase prices by increasing the frequency of the histogram one by one in the order in which other shoppers have purchased.
  • the animation display in FIG. 10 first shows that the frequencies of all classes in the histogram start with 0 (left first stage), and the frequencies increase one by one in the direction of the arrow.
  • the class 506 in the first histogram on the right side of FIG. 10 is the lowest class and appears to be the lowest price of the product A.
  • the frequency of other classes gradually increases, the frequency of class 506 does not increase, and if it is far from the majority of the purchase price history, the purchase price of class 506 will be unfairly sold. It can be determined that the price is
  • the purchase price can be animated to show the transition of the purchase price, and even if there is a shop that sells unfairly in the past, it informs the shopper that it is a temporary event. be able to.
  • the acquiring unit 102 further acquires the purchase date and time when another shopper purchased the product specified in the request in the past, and the providing unit 103 sets the range of purchase date and time when the terminal device displays the comparison information.
  • comparison information that allows selection of purchase prices to be included in the distribution of past purchase prices may be embedded in the sales page.
  • the accepting unit 101 accepts a request for specifying the product A from the shopper X
  • the acquiring unit 102 refers to the purchase history table 701a in FIG. 5 when the shopper other than the shopper X purchases the product A. Get purchase date and time along with purchase price.
  • the providing unit 103 receives the setting of the set purchase date and time range, and embeds in the sales page 500 the comparison information that operates so that the purchase price included in the set purchase date and time range is selected as a sample of the histogram.
  • a dialog 530 for setting a purchase date and time range is displayed as shown in FIG.
  • the desired purchase date / time range is entered in this dialog and the purchase date / time range is set, as shown in FIG. 12, a histogram including the purchase price included in the set purchase date / time range as a sample is displayed.
  • shoppers can know the latest market price for a product and the market price for a limited time for the purchase price of the product, such as the market price at a certain time in the past.
  • the acquisition unit 102 acquires the purchase price and purchase date and time when another shopper purchased the product specified in the request in the past (step S101).
  • the acquisition unit 102 refers to the purchase history DB 701 and purchases the product A purchased by a shopper other than the shopper X. Get the purchase date and time.
  • the providing unit 103 generates a histogram indicating the distribution of acquired past purchase prices (step S102).
  • a histogram (FIG. 8) is generated with the horizontal axis as the purchase price and the vertical axis as the frequency.
  • the providing unit 103 generates a histogram indicating the distribution of the current sales price set by each of the plurality of shops (step S103).
  • the providing unit 103 refers to the sales price DB 702, acquires the current sales price of the product A, and generates a histogram (FIG. 7) having the horizontal axis as the sales price and the vertical axis as the frequency.
  • the providing unit 103 uses the histogram indicating the distribution of the current sales price and the histogram indicating the distribution of the past purchase price as the comparison information, and transmits the sales page in which the comparison information is embedded to the terminal device (step S104).
  • the providing unit 103 stores the sales page 500 in which the histogram (FIG. 7) indicating the distribution of the current sales price and the histogram (FIG. 8) indicating the distribution of the past purchase price are embedded as the comparison information 520 of the shopper X. Transmit to the shopper terminal 200.

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Abstract

A server device (100) for managing an electronic marketplace in which the same commercial product can be sold at different prices that are respectively set by a plurality of shops, is provided with a reception unit (101), an acquisition unit (102), and a provision unit (103). The reception unit (101) receives, from a shopper, a request for specifying a commercial product. The acquisition unit (102) acquires purchase prices at which other shoppers have, in the past, purchased the commercial product specified in the request. The provision unit (103) provides a response that specifies comparative information indicating a comparison between a distribution of acquired past purchase prices and a distribution of current selling prices respectively set by a plurality of shops.

Description

サーバ装置、制御方法、プログラム、及び、記録媒体Server apparatus, control method, program, and recording medium
　本発明は、サーバ装置、制御方法、プログラム、及び、記録媒体に関し、特に、販売価格に関する情報の提供に関する。 The present invention relates to a server device, a control method, a program, and a recording medium, and particularly relates to provision of information related to a sales price.
　販売者が商品を販売する際に、自己の販売価格と共に、自己の販売価格よりも高い他の価格（以下「比較対照価格」という）を表示する二重価格表示という表示形態が知られている。二重価格表示は、その内容が適正であれば、ショッパーにとって有益な情報を提供することになるが、比較対照価格が、かなり過去に設定された価格であったり、全く商品が売れていない店舗での価格であったりすると、販売価格が本当に安いのかどうか、正確に判断することができないという問題がある。このような販売価格の表示に関する問題に対し、販売価格と共に仕入れ価格を顧客に提示することにより、購入判断に有益な情報を提供しようという試みがある（特許文献１）。 When a seller sells a product, there is known a display form of dual price display in which other price higher than own selling price (hereinafter referred to as “comparison price”) is displayed together with his own selling price. . The dual price display will provide useful information for shoppers if the content is appropriate, but the comparative price is a price set in the past, or a store where the product is not sold at all. For example, there is a problem that it is impossible to accurately determine whether the selling price is really cheap. In order to solve the problem related to the display of the sales price, there is an attempt to provide information useful for purchase determination by presenting the purchase price together with the sales price to the customer (Patent Document 1).
特開２００２－５６２９１号公報JP 2002-56291 A
　しかしながら、仕入れ価格は、販売価格より低いのは当然であるし、その価格でショッパーが購入することができる価格ではないので、仕入れ価格が提示されたとしても、販売価格の相場を知ることはできない。また、販売者にとっては、仕入れ価格を公表したくないという要望もある。 However, it is natural that the purchase price is lower than the selling price, and since it is not a price that a shopper can purchase at that price, even if the purchased price is presented, the market price of the selling price cannot be known. . There is also a demand for sellers not to disclose the purchase price.
　本発明は、上記のような課題を解決するもので、販売価格の相場を示すのに好適なサーバ装置、制御方法、プログラム、及び、記録媒体を提供することを目的とする。 The present invention solves the above-described problems, and an object thereof is to provide a server device, a control method, a program, and a recording medium that are suitable for showing the market price of a selling price.
　本発明の第１の観点に係るサーバ装置は、
　複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置であって、
　前記商品を指定する要求をショッパーから受け付ける受付部と、
　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部と、
　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部と、
　を備えることを特徴とする。 The server device according to the first aspect of the present invention provides:
A server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
A reception unit that receives a request for designating the product from a shopper;
An acquisition unit for acquiring a purchase price in which another shopper purchased the product specified in the request in the past;
A providing unit that provides a response that specifies contrast information that compares the distribution of the acquired past purchase price and the distribution of the current sales price set by each of the plurality of shops;
It is characterized by providing.
　また、上記サーバ装置において、
　前記受付部が受け付ける要求は、前記商品を販売するために前記複数のショップのそれぞれが作成した販売ページを、前記ショッパーが端末装置から閲覧しようとすると、当該端末装置から送信され、
　前記提供部は、前記販売ページ内に前記対比情報を埋め込み、前記端末装置へ当該販売ページを提供する
　ことを特徴とする。 In the above server device,
The request received by the receiving unit is transmitted from the terminal device when the shopper tries to view the sales page created by each of the plurality of shops to sell the product from the terminal device,
The providing unit embeds the comparison information in the sales page and provides the sales page to the terminal device.
　また、上記サーバ装置において、
　前記対比情報において、前記ショッパーが閲覧しようとする前記販売ページを作成したショップが販売する前記商品の販売価格を強調する
　ことを特徴とする。 In the above server device,
In the comparison information, the sales price of the product sold by the shop that created the sales page that the shopper intends to browse is emphasized.
　また、上記サーバ装置において、
　前記取得部は、前記要求に指定された商品を前記他のショッパーが過去に購入した購入日時をさらに取得し、
　前記提供部は、前記端末装置が前記対比情報を表示する際に、前記購入日時の範囲を設定することにより、前記過去の購入価格の分布に含める購入価格を選択可能な対比情報を前記販売ページに埋め込む
　ことを特徴とする。 In the above server device,
The acquisition unit further acquires the purchase date and time when the other shopper purchased the product specified in the request in the past,
When the terminal device displays the comparison information, the providing unit sets the purchase date and time range, and sets the comparison information that allows selection of purchase prices to be included in the distribution of the past purchase prices. It is embedded in.
　また、上記サーバ装置において、
　前記提供部は、前記現在の販売価格の分布、及び、前記過去の購入価格の分布を、それぞれヒストグラムで表す
　ことを特徴とする。 In the above server device,
The providing unit is characterized in that the distribution of the current sales price and the distribution of the past purchase price are each represented by a histogram.
　また、上記サーバ装置において、
　前記提供部は、前記過去の購入価格の分布を、前記他のショッパーが購入した順にヒストグラムの度数を一つずつ増加させて表す
　ことを特徴とする。 In the above server device,
The providing unit represents the distribution of the past purchase price by increasing the frequency of the histogram one by one in the order of purchase by the other shoppers.
　本発明の第２の観点に係る制御方法は、
　複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置が実行する制御方法であって、
　前記サーバ装置が、前記商品を指定する要求をショッパーから受け付ける受付工程と、
　前記サーバ装置が、前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得工程と、
　前記サーバ装置が、前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供工程と、
　を備えることを特徴とする。 The control method according to the second aspect of the present invention is:
A control method executed by a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
A receiving step in which the server device receives a request for designating the product from a shopper;
The server device obtains a purchase price in which another shopper purchased the product specified in the request in the past; and
The server device provides a response for designating comparison information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops. Providing process;
It is characterized by providing.
　本発明の第３の観点に係るプログラムは、
　コンピュータを、複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置として機能させるプログラムであって、
　前記プログラムは、前記コンピュータを、
　前記商品を指定する要求をショッパーから受け付ける受付部、
　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部、
　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部、
　として機能させることを特徴とする。 The program according to the third aspect of the present invention is:
A program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
The program causes the computer to
A reception unit that receives a request for designating the product from a shopper;
An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past,
A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops;
It is made to function as.
　本発明の第４の観点に係る、非一時的なコンピュータ読取可能な記録媒体は、
　コンピュータを、複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置として機能させるプログラムであって、
　前記プログラムは、前記コンピュータを、
　前記商品を指定する要求をショッパーから受け付ける受付部、
　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部、
　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部、
　として機能させることを特徴とするプログラムを記録する。 A non-transitory computer-readable recording medium according to the fourth aspect of the present invention is provided.
A program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
The program causes the computer to
A reception unit that receives a request for designating the product from a shopper;
An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past,
A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops;
A program characterized by functioning as a program is recorded.
　なお、上記記録媒体は、コンピュータとは独立して配布・販売することができる。ここで、非一時的な（non-transitory）記録媒体とは、有形な（tangible）記録媒体をいう。非一時的な記録媒体は、例えば、コンパクトディスク、フレキシブルディスク、ハードディスク、光磁気ディスク、ディジタルビデオディスク、磁気テープ、半導体メモリ等である。また、一時的な（transitory）記録媒体とは、伝送媒体（伝搬信号）それ自体を示す。一時的な記録媒体は、例えば、電気信号、光信号、電磁波等である。なお、一時的な（temporary）記憶領域とは、データやプログラムを一時的に記憶するための領域であり、例えば、ＲＡＭ（Random Access Memory）等の揮発性メモリである。 The above recording medium can be distributed and sold independently from the computer. Here, the non-transitory recording medium refers to a tangible recording medium. Non-temporary recording media are, for example, compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, semiconductor memories, and the like. The transitory recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like. The temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).
　本発明によれば、販売価格の相場を示すのに好適なサーバ装置、制御方法、プログラム、及び、記録媒体を提供することができる。 According to the present invention, it is possible to provide a server device, a control method, a program, and a recording medium that are suitable for showing the market price of a selling price.
本発明の実施形態に係るサーバ装置とショッパー端末とショップ端末との関係を示す図である。It is a figure which shows the relationship between the server apparatus which concerns on embodiment of this invention, a shopper terminal, and a shop terminal. 本発明の実施形態に係るサーバ装置が実現される典型的な情報処理装置の物理的構成を示す図である。It is a figure which shows the physical structure of the typical information processing apparatus with which the server apparatus which concerns on embodiment of this invention is implement | achieved. 実施形態に係るサーバ装置の機能構成を示す図である。It is a figure which shows the function structure of the server apparatus which concerns on embodiment. 商品の検索結果を示すページを説明するための図である。It is a figure for demonstrating the page which shows the search result of goods. 購入履歴テーブルを説明するための図である。It is a figure for demonstrating a purchase history table. 販売価格テーブルを説明するための図である。It is a figure for demonstrating a sales price table. 現在の販売価格の分布を説明するための図である。It is a figure for demonstrating distribution of the present sales price. 過去の購入価格の分布を説明するための図である。It is a figure for demonstrating distribution of the past purchase price. 販売ページに埋め込まれた対比情報を説明するための図である。It is a figure for demonstrating the contrast information embedded in the sales page. 過去の購入価格の分布がアニメーション表示される様子を説明するための図である。It is a figure for demonstrating a mode that the distribution of the past purchase price is animatedly displayed. 購入日時の範囲の設定を説明するための図である。It is a figure for demonstrating the setting of the range of purchase date. 設定された購入日時の範囲に含まれる購入価格の分布を説明するための図である。It is a figure for demonstrating distribution of the purchase price contained in the range of the set purchase date. 実施形態に係るサーバ装置が行う制御処理を説明するためのフローチャートである。It is a flowchart for demonstrating the control processing which the server apparatus which concerns on embodiment performs.
（１．全体構成）
　本発明の実施形態に係るサーバ装置１００は、図１に示すように、インターネット４００に接続される。インターネット４００には、サーバ装置１００の他に、ショッパー端末２０１、２０２～２０ｍ（以下、これらを総称して「ショッパー端末２００」という）と、ショップ端末３０１、３０２～３０ｎ（以下、これらを総称して「ショップ端末３００」という）と、が接続されている。 (1. Overall configuration)
A server apparatus 100 according to an embodiment of the present invention is connected to the Internet 400 as shown in FIG. In addition to the server device 100, the Internet 400 includes shopper terminals 201, 202 to 20m (hereinafter collectively referred to as “shopper terminal 200”) and shop terminals 301, 302 to 30n (hereinafter collectively referred to as “shopper terminal 200”). And “shop terminal 300”).
　サーバ装置１００は、インターネット上で商品やサービスの売買が行われる電子市場を管理する装置である。 The server device 100 is a device that manages an electronic market in which goods and services are bought and sold on the Internet.
　ショッパー端末２００は、電子市場において販売される商品の閲覧・購入を行うショッパーが使用する端末である。 The shopper terminal 200 is a terminal used by a shopper who browses and purchases products sold in the electronic market.
　ショップ端末３００は、電子市場において商品を販売するショップ（販売者）において使用される端末である。 The shop terminal 300 is a terminal used in a shop (seller) that sells products in the electronic market.
（２．情報処理装置の物理的構成）
　本発明の実施形態に係るサーバ装置１００が実現される典型的な情報処理装置６００の物理的構成について説明する。 (2. Physical configuration of information processing apparatus)
A physical configuration of a typical information processing apparatus 600 in which the server apparatus 100 according to the embodiment of the present invention is realized will be described.
　情報処理装置６００は、図２に示すように、ＣＰＵ（Central Processing Unit）６０１と、ＲＯＭ（Read Only Memory）６０２と、ＲＡＭ（Random Access Memory）６０３と、記憶装置６０４と、ＮＩＣ（Network Interface Card）６０５と、画像処理部６０６と、音声処理部６０７と、ディスプレイ６０８と、スピーカ６０９と、コントローラ６１０と、を備える。 As shown in FIG. 2, the information processing apparatus 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a storage device 604, and a NIC (Network Interface Card). 605, an image processing unit 606, an audio processing unit 607, a display 608, a speaker 609, and a controller 610.
　ＣＰＵ　６０１は、情報処理装置６００全体の動作を制御し、各構成要素と接続され、制御信号やデータをやりとりする。 The CPU 601 controls the operation of the information processing apparatus 600 as a whole, is connected to each component, and exchanges control signals and data.
　ＲＯＭ　６０２には、情報処理装置６００全体の動作制御に必要なオペレーティングシステムのプログラムや各種のデータが記録される。 The ROM 602 records an operating system program and various data necessary for operation control of the entire information processing apparatus 600.
　ＲＡＭ　６０３は、データやプログラムを一時的に記憶するためのもので、記憶装置６０４から読み出したプログラムやデータ、その他、通信に必要なデータ等が保持される。 The RAM 603 is for temporarily storing data and programs, and holds programs and data read from the storage device 604 and other data necessary for communication.
　記憶装置６０４は、ハードディスクやフラッシュメモリ等、から構成され、情報処理装置６００で処理するデータを記憶する。また、記憶装置６０４は、ＣＤ（Compact Disc）等の記録媒体からデータを読み出すデバイス等を備えるように構成されてもよい。また、記憶装置６０４は、省略されてもよい。 The storage device 604 includes a hard disk, a flash memory, and the like, and stores data processed by the information processing device 600. Further, the storage device 604 may be configured to include a device that reads data from a recording medium such as a CD (Compact Disc). Further, the storage device 604 may be omitted.
　ＮＩＣ　６０５は、情報処理装置６００をインターネット等のコンピュータ通信網に接続するためのものであり、ＮＩＣ　６０５を介して他の情報処理装置等とやりとりをする。 The NIC 605 is used to connect the information processing apparatus 600 to a computer communication network such as the Internet, and communicates with other information processing apparatuses and the like via the NIC 605.
　画像処理部６０６は、記憶装置等から読み出されたデータをＣＰＵ　６０１や画像処理部６０６が備える画像演算プロセッサによって加工処理し、画像処理部６０６が備えるフレームメモリに記録する。フレームメモリに記録された画像情報は、所定の同期タイミングでビデオ信号に変換され、ディスプレイ６０８に出力される。 The image processing unit 606 processes the data read from the storage device or the like by the image processor included in the CPU 601 or the image processing unit 606 and records the processed data in a frame memory included in the image processing unit 606. The image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the display 608.
　音声処理部６０７は、記憶装置等から読み出されたデータをアナログ音声信号に変換し、スピーカ６０９から出力させる。 The sound processing unit 607 converts the data read from the storage device or the like into an analog sound signal and outputs it from the speaker 609.
　コントローラ６１０は、ユーザからの指示入力を受け付ける。コントローラ６１０は、例えば、キーボードや、タッチパネル等である。 The controller 610 receives an instruction input from the user. The controller 610 is, for example, a keyboard or a touch panel.
　以下、上記情報処理装置６００において実現されるサーバ装置１００について、図１乃至図１３を参照して説明する。情報処理装置６００に電源が投入されると、実施形態に係るサーバ装置１００として機能させるプログラムが実行され、実施形態に係るサーバ装置１００が実現される。 Hereinafter, the server apparatus 100 realized in the information processing apparatus 600 will be described with reference to FIGS. 1 to 13. When the information processing apparatus 600 is turned on, a program that functions as the server apparatus 100 according to the embodiment is executed, and the server apparatus 100 according to the embodiment is realized.
（３．実施形態のサーバ装置の機能構成）
　サーバ装置１００は、複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理する。 (3. Functional configuration of server device of embodiment)
The server apparatus 100 manages an electronic market in which the same product can be sold at a sales price set by each of a plurality of shops.
　サーバ装置１００は、図３に示すように、受付部１０１と、取得部１０２と、提供部１０３と、から構成される。 As illustrated in FIG. 3, the server apparatus 100 includes a reception unit 101, an acquisition unit 102, and a provision unit 103.
　本実施形態において、ＣＰＵ　６０１及びＮＩＣ　６０５が協働して、受付部１０１及び提供部１０３として機能し、ＣＰＵ　６０１が、取得部１０２として機能する。 In this embodiment, the CPU 601 and the NIC 605 cooperate to function as the reception unit 101 and the providing unit 103, and the CPU 601 functions as the acquisition unit 102.
　受付部１０１は、商品を指定する要求をショッパーから受け付ける。 The accepting unit 101 accepts a request for specifying a product from a shopper.
　例えば、ショッパーＸが商品Ａの情報を閲覧するために、ショッパーＸが使用するショッパー端末２００から、サーバ装置１００に商品Ａが指定された閲覧要求を送信すると、受付部１０１は、当該閲覧要求を受け付ける。 For example, when the shopper X browses the information on the product A, when the browsing request specifying the product A is transmitted to the server device 100 from the shopper terminal 200 used by the shopper X, the reception unit 101 sends the browsing request. Accept.
　ここで、受付部１０１が受け付ける要求は、商品を販売するために複数のショップのそれぞれが作成した販売ページを、ショッパーが端末装置から閲覧しようとすると、当該端末装置から送信されてもよい。 Here, the request received by the receiving unit 101 may be transmitted from the terminal device when the shopper tries to browse the sales page created by each of the plurality of shops for selling the product from the terminal device.
　例えば、ショッパーＸが電子市場で扱われている商品Ａを検索すると、図４に示す検索結果５１０が得られるとする。検索結果５１０に含まれる項目５０１～５０４のそれぞれは、複数のショップが作成した商品Ａの販売ページに対応付けられている。項目が選択されると、選択された項目に対応付けられた販売ページに遷移する。例えば、ショッパーＸが自身のショッパー端末２００において、項目５０１～５０４のいずれかを選択すると、ショッパーＸのショッパー端末２００から、閲覧のための要求が送信される。 For example, when the shopper X searches for the product A handled in the electronic market, the search result 510 shown in FIG. 4 is obtained. Each of the items 501 to 504 included in the search result 510 is associated with the sales page of the product A created by a plurality of shops. When an item is selected, a transition is made to a sales page associated with the selected item. For example, when the shopper X selects any of the items 501 to 504 in his / her shopper terminal 200, a request for browsing is transmitted from the shopper terminal 200 of the shopper X.
　取得部１０２は、要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する。 The acquisition unit 102 acquires the purchase price at which another shopper purchased the product specified in the request in the past.
　例えば、取得部１０２は、電子市場で扱われる商品をショッパーが購入した履歴が記録された購入履歴ＤＢ　７０１を参照して、他のショッパーにより購入された商品のそれぞれについて、当該商品の購入価格を取得する。 For example, the acquisition unit 102 refers to the purchase history DB 701 in which the shopper purchases a product handled in the electronic market, and obtains the purchase price of the product for each product purchased by another shopper. get.
　例えば、購入履歴ＤＢ　７０１には、図５に示すような、購入履歴テーブル７０１ａが格納されている。 For example, the purchase history DB 701 stores a purchase history table 701a as shown in FIG.
　購入履歴テーブル７０１ａには、電子市場において購入された商品の商品ＩＤ　７０１ａ１と、当該商品を購入したショッパーのショッパーＩＤ　７０１ａ２と、当該ショッパーが購入した時の購入価格７０１ａ３と、当該ショッパーが商品を購入した購入日時７０１ａ４と、が対応付けて登録されている。 In the purchase history table 701a, the product ID 701a1 of the product purchased in the electronic market, the shopper ID 701a2 of the shopper who purchased the product, the purchase price 701a3 when the shopper purchased, and the shopper purchases the product. The purchase date and time 701a4 are registered in association with each other.
　例えば、図５の購入履歴テーブル７０１ａの１行目は、商品ＩＤ“Ａ”の商品（以下、「商品Ａ」）を、ショッパーＩＤ“Ｗ”のショッパー（以下、「ショッパーＷ」）が、“４９８０円”で“２０１４年９月１日の１０時”に購入したことを示す。 For example, the first line of the purchase history table 701a in FIG. 5 shows a product with a product ID “A” (hereinafter “product A”) and a shopper with a shopper ID “W” (hereinafter “shopper W”). “4980 yen” indicates that the purchase was made at “10:00 on September 1, 2014”.
　例えば、受付部１０１がショッパーＸから商品Ａが指定された要求を受け付けると、取得部１０２は、図５の購入履歴テーブル７０１ａを参照して、ショッパーＸ以外のショッパー（ショッパーＷ等）が商品Ａを購入したときの購入金額を取得する。 For example, when the accepting unit 101 accepts a request for specifying the product A from the shopper X, the acquiring unit 102 refers to the purchase history table 701a in FIG. 5 and the shopper other than the shopper X (shopper W or the like) Get the purchase price when you purchase.
　提供部１０３は、取得された過去の購入価格の分布と、複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する。 The providing unit 103 provides a response for designating comparison information representing the acquired distribution of past purchase prices and the distribution of current sales prices set by each of a plurality of shops.
　例えば、提供部１０３は、取得部１０２が取得したショッパーＸ以外のショッパーの購入価格に基づいて、商品Ａの購入価格の分布を求める。 For example, the providing unit 103 obtains the distribution of the purchase price of the product A based on the purchase price of the shopper other than the shopper X acquired by the acquisition unit 102.
　また、提供部１０３は、電子市場において販売されている商品の現在の販売価格の情報が記録された販売価格ＤＢ　７０２を参照して、現在の販売価格の分布を求める。 Further, the providing unit 103 refers to the sales price DB 702 in which information on the current sales price of the product sold in the electronic market is recorded, and obtains the distribution of the current sales price.
　例えば、販売履歴ＤＢ　７０２には、図６に示すような、販売価格テーブル７０２ａが格納されている。 For example, the sales history DB 702 stores a sales price table 702a as shown in FIG.
　販売価格テーブル７０２ａには、電子市場において販売されている商品の商品ＩＤ　７０２ａ１と、当該商品を販売しているショップのショップＩＤ　７０２ａ２と、当該ショップが販売している現在の販売価格７０２ａ３と、が対応付けて登録されている。 The sales price table 702a includes a product ID 702a1 of a product sold in the electronic market, a shop ID 702a2 of a shop selling the product, and a current sales price 702a3 sold by the shop. Registered in association.
　例えば、図６の販売価格テーブル７０２ａの１行目は、商品ＩＤ“Ａ”の商品を、ショップＩＤ“ａ”のショップ（以下、「ショップａ」）が、“４５００円”で販売していることを示す。 For example, the first line of the sales price table 702a in FIG. 6 sells the product with the product ID “A” at the shop ID “a” (hereinafter “shop a”) for “4500 yen”. It shows that.
　ここで、提供部１０３は、現在の販売価格の分布、及び、過去の購入価格の分布を、それぞれヒストグラムで表す。 Here, the providing unit 103 represents the distribution of the current sales price and the distribution of the past purchase price with histograms.
　例えば、提供部１０３は、商品Ａの現在の販売価格について、横軸を販売価格の階級、縦軸を度数とする図７のヒストグラムを生成する。 For example, for the current sales price of the product A, the providing unit 103 generates the histogram of FIG. 7 with the horizontal axis representing the sales price class and the vertical axis representing the frequency.
　図７のヒストグラムには、４４００円から５４００円まで、１００円の刻み幅の階級が含まれるとする。これは、現在、電子市場において、商品Ａが、複数のショップにより、４４００から５４００円までの販売価格で販売されていることを示す。また、図７のヒストグラムは、現在、電子市場において、商品Ａが４９００円から４９９９円の価格帯で最も多く販売されていることを示す。 7 Suppose that the histogram in FIG. 7 includes classes with a step size of 100 yen from 4400 yen to 5400 yen. This indicates that the product A is currently sold at a selling price of 4400 to 5400 yen by a plurality of shops in the electronic market. Further, the histogram of FIG. 7 shows that the product A is currently sold most in the price range of 4900 yen to 4999 yen in the electronic market.
　また、提供部１０３は、過去に商品ＡがショッパーＸ以外により購入された際の購入価格について、横軸を購入価格の階級、縦軸を度数とする図８のヒストグラムを生成する。 Further, the providing unit 103 generates a histogram of FIG. 8 with the horizontal axis representing the purchase price class and the vertical axis representing the frequency of the purchase price when the product A has been purchased by someone other than the shopper X in the past.
　図８のヒストグラムには、３６００円から５６００円まで、１００円の刻み幅の階級が含まれるとする。これは、電子市場において、商品Ａが、ショッパーＸ以外のショッパーにより、３６００から５６００円までの価格で購入されたことを示す。また、図８のヒストグラムは、過去に、電子市場において、ショッパーＸ以外により商品Ａが４９００円から４９９９円の価格帯で最も多く購入されたことを示す。 Suppose that the histogram in FIG. 8 includes classes with increments of 100 yen from 3600 yen to 5600 yen. This indicates that the product A is purchased by a shopper other than the shopper X at a price of 3600 to 5600 yen in the electronic market. In addition, the histogram of FIG. 8 shows that in the past, in the electronic market, the product A was most frequently purchased by a person other than the shopper X in the price range from 4900 yen to 4999 yen.
　提供部１０３は、図７の販売価格の分布と、図８の購入価格の分布と、を対比して対比情報とする。 The providing unit 103 compares the sales price distribution of FIG. 7 and the purchase price distribution of FIG. 8 as comparison information.
　そして、提供部１０３は、販売ページ内に対比情報を埋め込み、端末装置へ当該販売ページを提供する。 Then, the providing unit 103 embeds the comparison information in the sales page and provides the sales page to the terminal device.
　例えば、ショッパーＸにより、図４の検索結果５１０において項目５０３が選択され、ショッパー端末２００からサーバ装置１００に、ショップｃが販売する商品Ａの販売ページの閲覧要求が送信されたとする。この場合、提供部１０３は、図９に示すように、ショップｃが販売する商品Ａの販売ページ５００に対比情報５２０を埋め込み、販売ページ５００をショッパーＸのショッパー端末２００に送信する。 For example, it is assumed that the item 503 is selected in the search result 510 of FIG. 4 by the shopper X, and the browsing request for the sales page of the product A sold by the shop c is transmitted from the shopper terminal 200 to the server device 100. In this case, as illustrated in FIG. 9, the providing unit 103 embeds the comparison information 520 in the sales page 500 of the product A sold by the shop c, and transmits the sales page 500 to the shopper terminal 200 of the shopper X.
　ここで、対比情報において、ショッパーが閲覧しようとする販売ページを作成したショップが販売する商品の販売価格を強調する。 Here, in the comparison information, the sales price of the product sold by the shop that created the sales page that the shopper wants to browse is emphasized.
　例えば、ショッパーＸが閲覧する販売ページ５００は、ショップｃにより作成されたものであるので、ショップｃが販売している商品Ａの販売価格“４９８０円”が含まれる階級５０５を強調表示する。 For example, since the sales page 500 browsed by the shopper X is created by the shop c, the class 505 including the sales price “4980 yen” of the product A sold by the shop c is highlighted.
　本実施形態によれば、ショッパーが閲覧する商品について、他のショッパーが過去に購入した際の購入価格の情報を提供することができるので、ショッパーは、商品の現実の相場を知ることができる。 According to the present embodiment, information on the purchase price when other shoppers have purchased in the past can be provided for the product browsed by the shopper, so that the shopper can know the actual market price of the product.
　競業事業者の販売価格を比較対照価格とする二重価格表示を行う場合、競争関係にある事業者の相当数の者が実際に販売している価格を正確に調査すること無く表示すると、不当表示に該当するおそれがある。しかしながら、本実施形態によれば、電子市場で同じ商品を実際に販売する多数のショップの販売価格を表示するので、適法な二重価格表示を行うことができる。 If you do a double price display that uses the competitor's sales price as a comparative price, if you do not accurately investigate the prices actually sold by a substantial number of competitors, There is a risk that it may fall under improper labeling. However, according to the present embodiment, since the sales prices of a large number of shops that actually sell the same product in the electronic market are displayed, a legal dual price display can be performed.
　また、対比情報において、現在の販売価格の分布及び過去の購入価格の分布をヒストグラムで表すことにより、各価格の分布を容易に知ることができる。 Also, in the comparison information, the distribution of each price can be easily known by representing the distribution of the current sales price and the distribution of the past purchase price with a histogram.
　また、対比情報において、販売ページを作成したショップの販売価格は強調されるので、閲覧している販売ページの商品の販売価格を、電子市場で販売されている同じ商品の相場と、容易に比較することができる。 Also, in the comparison information, the sales price of the shop that created the sales page is emphasized, so the sales price of the product on the sales page you are browsing is easily compared with the market price of the same product sold in the electronic market can do.
　なお、提供部１０３は、過去の購入価格の分布を、他のショッパーが購入した順にヒストグラムの度数を一つずつ増加させて表してもよい。 The providing unit 103 may represent the distribution of past purchase prices by increasing the frequency of the histogram one by one in the order in which other shoppers have purchased.
　例えば、図８の購入価格のヒストグラムを対比情報として表示する際に、ヒストグラムの度数を時系列に沿って一つずつ増加させて、アニメーション表示する様子を、図１０に示す。 For example, when the purchase price histogram of FIG. 8 is displayed as contrast information, the frequency of the histogram is increased one by one along the time series, and an animation display is shown in FIG.
　図１０のアニメーション表示は、まず、ヒストグラムの全ての階級の度数が０の状態でスタートし（左側一段目）、矢印の方向に、度数が一つずつ増えていく様子を示している。 The animation display in FIG. 10 first shows that the frequencies of all classes in the histogram start with 0 (left first stage), and the frequencies increase one by one in the direction of the arrow.
　ここで、購入価格の分布において、他の購入価格より著しく低い購入価格が示される場合がある。商品を販売する際に、不当に商品を低い価格で供給し、他の事業者の事業活動を困難にさせるおそれがある場合は、不当廉売として、その行為が禁止される。例えば、図１０の右側一段目のヒストグラムにおける階級５０６は、最も低い階級であり、商品Ａの最安値であるかのように見える。しかしながら、他の階級の度数が徐々に増えていき、階級５０６の度数が増えず、かつ、購入価格の履歴の大多数の価格帯から大きく離れていれば、階級５０６の購入価格は不当廉売された可能性のある価格であると判断することができる。 Here, in the distribution of purchase prices, purchase prices that are significantly lower than other purchase prices may be indicated. When selling a product, if the product is unfairly supplied at a low price and there is a risk that the business activities of other businesses may become difficult, the act is prohibited as an unfair sale. For example, the class 506 in the first histogram on the right side of FIG. 10 is the lowest class and appears to be the lowest price of the product A. However, if the frequency of other classes gradually increases, the frequency of class 506 does not increase, and if it is far from the majority of the purchase price history, the purchase price of class 506 will be unfairly sold. It can be determined that the price is
　このような構成により、購入価格をアニメーション表示にすることにより、購入価格の推移を知ることができ、過去に不当廉売をするショップがあったとしても、一時的な事象であることをショッパーに知らせることができる。 With such a configuration, the purchase price can be animated to show the transition of the purchase price, and even if there is a shop that sells unfairly in the past, it informs the shopper that it is a temporary event. be able to.
　また、取得部１０２は、要求に指定された商品を他のショッパーが過去に購入した購入日時をさらに取得し、提供部１０３は、端末装置が対比情報を表示する際に、購入日時の範囲を設定することにより、過去の購入価格の分布に含める購入価格を選択可能な対比情報を販売ページに埋め込むようにしてもよい。 The acquiring unit 102 further acquires the purchase date and time when another shopper purchased the product specified in the request in the past, and the providing unit 103 sets the range of purchase date and time when the terminal device displays the comparison information. By setting, comparison information that allows selection of purchase prices to be included in the distribution of past purchase prices may be embedded in the sales page.
　例えば、受付部１０１がショッパーＸから商品Ａが指定された要求を受け付けると、取得部１０２は、図５の購入履歴テーブル７０１ａを参照して、ショッパーＸ以外のショッパーが商品Ａを購入したときの購入金額と共に購入日時を取得する。 For example, when the accepting unit 101 accepts a request for specifying the product A from the shopper X, the acquiring unit 102 refers to the purchase history table 701a in FIG. 5 when the shopper other than the shopper X purchases the product A. Get purchase date and time along with purchase price.
　そして、提供部１０３は、設定された購入日時の範囲の設定を受け付け、設定された購入日時の範囲に含まれる購入価格がヒストグラムのサンプルとして選択されるよう動作する対比情報を販売ページ５００に埋め込む。ショッパー端末２００において、販売ページ５００が表示され、所定の操作をすると、図１１に示すように、購入日時の範囲を設定するためのダイアログ５３０が表示される。このダイアログに希望する購入日時の範囲を入力し購入日時の範囲が設定されると、図１２に示すように、設定された購入日時の範囲に含まれる購入価格がサンプルとして含まれるヒストグラムが表示される。 Then, the providing unit 103 receives the setting of the set purchase date and time range, and embeds in the sales page 500 the comparison information that operates so that the purchase price included in the set purchase date and time range is selected as a sample of the histogram. . When the sales page 500 is displayed on the shopper terminal 200 and a predetermined operation is performed, a dialog 530 for setting a purchase date and time range is displayed as shown in FIG. When the desired purchase date / time range is entered in this dialog and the purchase date / time range is set, as shown in FIG. 12, a histogram including the purchase price included in the set purchase date / time range as a sample is displayed. The
　このような構成により、ショッパーは、商品について最近の相場や、過去のある時期における相場等、商品の購入価格について時期を限定した相場を知ることができる。 With such a configuration, shoppers can know the latest market price for a product and the market price for a limited time for the purchase price of the product, such as the market price at a certain time in the past.
（４．実施形態のサーバ装置の動作）
　本実施形態のサーバ装置１００が行う制御処理について説明する。例えば、サーバ装置１００がショッパーから商品が指定された要求を受け付けると、図１３に示す処理を開始する。 (4. Operation of server device of embodiment)
A control process performed by the server apparatus 100 according to the present embodiment will be described. For example, when the server apparatus 100 receives a request for specifying a product from a shopper, the process shown in FIG. 13 is started.
　取得部１０２は、要求に指定された商品を他のショッパーが過去に購入した購入価格及び購入日時を取得する（ステップＳ１０１）。 The acquisition unit 102 acquires the purchase price and purchase date and time when another shopper purchased the product specified in the request in the past (step S101).
　例えば、サーバ装置１００が、ショッパーＸから商品Ａが指定された要求を受け付けたとすると、取得部１０２は、購入履歴ＤＢ　７０１を参照して、ショッパーＸ以外のショッパーにより購入された商品Ａの購入価格と購入日時を取得する。 For example, if the server apparatus 100 receives a request specifying the product A from the shopper X, the acquisition unit 102 refers to the purchase history DB 701 and purchases the product A purchased by a shopper other than the shopper X. Get the purchase date and time.
　提供部１０３は、取得された過去の購入価格の分布を示すヒストグラムを生成する（ステップＳ１０２）。 The providing unit 103 generates a histogram indicating the distribution of acquired past purchase prices (step S102).
　例えば、取得部１０２が取得したショッパーＸ以外のショッパーによる商品Ａの購入価格に基づいて、横軸を購入価格、縦軸を度数とするヒストグラム（図８）を生成する。 For example, based on the purchase price of the product A by a shopper other than the shopper X acquired by the acquisition unit 102, a histogram (FIG. 8) is generated with the horizontal axis as the purchase price and the vertical axis as the frequency.
　提供部１０３は、複数のショップのそれぞれが設定している現在の販売価格の分布を示すヒストグラムを生成する（ステップＳ１０３）。 The providing unit 103 generates a histogram indicating the distribution of the current sales price set by each of the plurality of shops (step S103).
　例えば、提供部１０３は、販売価格ＤＢ　７０２を参照して、商品Ａの現在の販売価格を取得し、横軸を販売価格、縦軸を度数とするヒストグラム（図７）を生成する。 For example, the providing unit 103 refers to the sales price DB 702, acquires the current sales price of the product A, and generates a histogram (FIG. 7) having the horizontal axis as the sales price and the vertical axis as the frequency.
　提供部１０３は、現在の販売価格の分布を示すヒストグラムと過去の購入価格の分布を示すヒストグラムとを対比情報とし、当該対比情報を埋め込んだ販売ページを端末装置に送信する（ステップＳ１０４）。 The providing unit 103 uses the histogram indicating the distribution of the current sales price and the histogram indicating the distribution of the past purchase price as the comparison information, and transmits the sales page in which the comparison information is embedded to the terminal device (step S104).
　例えば、提供部１０３は、現在の販売価格の分布を示すヒストグラム（図７）と、過去の購入価格の分布を示すヒストグラム（図８）とを対比情報５２０として埋め込んだ販売ページ５００をショッパーＸのショッパー端末２００に送信する。 For example, the providing unit 103 stores the sales page 500 in which the histogram (FIG. 7) indicating the distribution of the current sales price and the histogram (FIG. 8) indicating the distribution of the past purchase price are embedded as the comparison information 520 of the shopper X. Transmit to the shopper terminal 200.
　本発明は、本発明の広義の精神と範囲を逸脱することなく、様々な実施の形態及び変形が可能とされるものである。また、上述した実施の形態は、この発明を説明するためのものであり、本発明の範囲を限定するものではない。すなわち、本発明の範囲は、実施の形態ではなく、特許請求の範囲によって示される。そして、特許請求の範囲内及びそれと同等の発明の意義の範囲内で施される様々な変形が、この発明の範囲内とみなされる。 The present invention is capable of various embodiments and modifications without departing from the broad spirit and scope of the present invention. The above-described embodiments are for explaining the present invention and do not limit the scope of the present invention. In other words, the scope of the present invention is shown not by the embodiments but by the claims. Various modifications within the scope of the claims and within the scope of the equivalent invention are considered to be within the scope of the present invention.
１００　サーバ装置
１０１　受付部
１０２　取得部
１０３　提供部
２００、２０１、２０２～２０ｍ　ショッパー端末
３００、３０１、３０２～３０ｎ　ショップ端末
４００　インターネット
５００　販売ページ
５１０　検索結果
５２０　対比情報
５３０　ダイアログ
５０１、５０２、５０３、５０４　項目
５０５、５０６　階級
６００　情報処理装置
６０１　ＣＰＵ
６０２　ＲＯＭ
６０３　ＲＡＭ
６０４　記憶装置
６０５　ＮＩＣ
６０６　画像処理部
６０７　音声処理部
６０８　ディスプレイ
６０９　スピーカ
６１０　コントローラ
７０１　購入履歴ＤＢ
７０２　販売価格ＤＢ DESCRIPTION OF SYMBOLS 100 Server apparatus 101 Reception part 102 Acquisition part 103 Provision part 200, 201, 202-20m Shoppers terminal 300, 301, 302-30n Shop terminal 400 Internet 500 Sales page 510 Search result 520 Comparison information 530 Dialog 501, 502, 503, 504 Item 505, 506 Class 600 Information processing device 601 CPU
602 ROM
603 RAM
604 Storage device 605 NIC
606 Image processing unit 607 Audio processing unit 608 Display 609 Speaker 610 Controller 701 Purchase history DB
702 Sales Price DB

Claims (9)

  1. 　複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置であって、
    　前記商品を指定する要求をショッパーから受け付ける受付部と、
    　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部と、
    　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部と、
    　を備えることを特徴とするサーバ装置。     A server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
    A reception unit that receives a request for designating the product from a shopper;
    An acquisition unit for acquiring a purchase price in which another shopper purchased the product specified in the request in the past;
    A providing unit that provides a response that specifies contrast information that compares the distribution of the acquired past purchase price and the distribution of the current sales price set by each of the plurality of shops;
    A server device comprising:
  2. 　前記受付部が受け付ける要求は、前記商品を販売するために前記複数のショップのそれぞれが作成した販売ページを、前記ショッパーが端末装置から閲覧しようとすると、当該端末装置から送信され、
    　前記提供部は、前記販売ページ内に前記対比情報を埋め込み、前記端末装置へ当該販売ページを提供する
    　ことを特徴とする請求項１に記載のサーバ装置。     The request received by the receiving unit is transmitted from the terminal device when the shopper tries to view the sales page created by each of the plurality of shops to sell the product from the terminal device,
    The server device according to claim 1, wherein the providing unit embeds the comparison information in the sales page and provides the sales page to the terminal device.
  3. 　前記対比情報において、前記ショッパーが閲覧しようとする前記販売ページを作成したショップが販売する前記商品の販売価格を強調する
    　ことを特徴とする請求項２に記載のサーバ装置。     The server apparatus according to claim 2, wherein the comparison information emphasizes a sales price of the product sold by a shop that created the sales page that the shopper intends to browse.
  4. 　前記取得部は、前記要求に指定された商品を前記他のショッパーが過去に購入した購入日時をさらに取得し、
    　前記提供部は、前記端末装置が前記対比情報を表示する際に、前記購入日時の範囲を設定することにより、前記過去の購入価格の分布に含める購入価格を選択可能な対比情報を前記販売ページに埋め込む
    　ことを特徴とする請求項２に記載のサーバ装置。     The acquisition unit further acquires the purchase date and time when the other shopper purchased the product specified in the request in the past,
    When the terminal device displays the comparison information, the providing unit sets the purchase date and time range, and sets the comparison information that allows selection of purchase prices to be included in the distribution of the past purchase prices. The server device according to claim 2, wherein the server device is embedded in the server device.
  5. 　前記提供部は、前記現在の販売価格の分布、及び、前記過去の購入価格の分布を、それぞれヒストグラムで表す
    　ことを特徴とする請求項１に記載のサーバ装置。     The server device according to claim 1, wherein the providing unit represents the distribution of the current sales price and the distribution of the past purchase price by a histogram.
  6. 　前記提供部は、前記過去の購入価格の分布を、前記他のショッパーが購入した順にヒストグラムの度数を一つずつ増加させて表す
    　ことを特徴とする請求項５に記載のサーバ装置。     The server device according to claim 5, wherein the providing unit represents the distribution of the past purchase price by increasing the frequency of the histogram one by one in the order of purchase by the other shoppers.
  7. 　複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置が実行する制御方法であって、
    　前記サーバ装置が、前記商品を指定する要求をショッパーから受け付ける受付工程と、
    　前記サーバ装置が、前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得工程と、
    　前記サーバ装置が、前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供工程と、
    　を備えることを特徴とする制御方法。     A control method executed by a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
    A receiving step in which the server device receives a request for designating the product from a shopper;
    The server device obtains a purchase price in which another shopper purchased the product specified in the request in the past; and
    The server device provides a response for designating comparison information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops. Providing process;
    A control method comprising:
  8. 　コンピュータを、複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置として機能させるプログラムであって、
    　前記プログラムは、前記コンピュータを、
    　前記商品を指定する要求をショッパーから受け付ける受付部、
    　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部、
    　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部、
    　として機能させることを特徴とするプログラム。     A program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
    The program causes the computer to
    A reception unit that receives a request for designating the product from a shopper;
    An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past,
    A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops;
    A program characterized by functioning as
  9. 　コンピュータを、複数のショップのそれぞれが設定した販売価格で、同じ商品を販売可能な電子市場を管理するサーバ装置として機能させるプログラムであって、
    　前記プログラムは、前記コンピュータを、
    　前記商品を指定する要求をショッパーから受け付ける受付部、
    　前記要求に指定された商品を他のショッパーが過去に購入した購入価格を取得する取得部、
    　前記取得された過去の購入価格の分布と、前記複数のショップのそれぞれが設定している現在の販売価格の分布と、を対比して表す対比情報を指定する応答を提供する提供部、
    　として機能させることを特徴とするプログラムを記録した非一時的なコンピュータ読取可能な記録媒体。     A program that causes a computer to function as a server device that manages an electronic market that can sell the same product at a sales price set by each of a plurality of shops,
    The program causes the computer to
    A reception unit that receives a request for designating the product from a shopper;
    An acquisition unit for acquiring a purchase price at which another shopper purchased the product specified in the request in the past,
    A providing unit that provides a response that specifies contrast information representing the distribution of the acquired past purchase price acquired and the distribution of the current sales price set by each of the plurality of shops;
    A non-transitory computer-readable recording medium having a program recorded thereon, which is made to function as:
PCT/JP2015/079802 2015-10-22 2015-10-22 Server device, control method, program, and recording medium WO2017068680A1 (en)

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