WO2017054319A1 - 投放数据处理方法、装置及存储介质 - Google Patents

投放数据处理方法、装置及存储介质 Download PDF

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Publication number
WO2017054319A1
WO2017054319A1 PCT/CN2015/096884 CN2015096884W WO2017054319A1 WO 2017054319 A1 WO2017054319 A1 WO 2017054319A1 CN 2015096884 W CN2015096884 W CN 2015096884W WO 2017054319 A1 WO2017054319 A1 WO 2017054319A1
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Prior art keywords
jump
webpage link
webpage
link
delivery data
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PCT/CN2015/096884
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English (en)
French (fr)
Inventor
余韬
叶峻
夏艾萱
马宇峰
Original Assignee
百度在线网络技术（北京）有限公司
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Application filed by 百度在线网络技术（北京）有限公司 filed Critical 百度在线网络技术（北京）有限公司
Priority to US15/534,409 priority Critical patent/US10659311B2/en
Publication of WO2017054319A1 publication Critical patent/WO2017054319A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14—Network analysis or design
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/08—Configuration management of networks or network elements
    • H04L41/085—Retrieval of network configuration; Tracking network configuration history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to an advertisement data processing method, apparatus, and storage medium.
  • the effect of the advertisement is tracked according to the data (cookie) stored on the user's local terminal.
  • the principle is that after the user clicks on the advertisement jump link, the content returned by the billing receiving server is received.
  • the billing receiving server generally refers to a server of an advertisement delivery platform.
  • the advertisement jump link is an address that jumps to the billing receiving server.
  • the billing receiving server records the advertisement associated information corresponding to the advertisement jump link in the user's cookie.
  • the user is informed of the target address of the advertisement to which the browser or APP used to redirect is redirected.
  • the target address of the advertisement needs to be pre-implanted with the statistical code of the tracking advertisement, which can read the advertisement associated information written by the billing receiving server before the user cookie. If the user successfully jumps to the webpage corresponding to the target address of the advertisement, the foregoing statistical code returns the advertisement associated information in the cookie together with the message of successful arrival to the statistical server, thereby counting the arrival effect of the advertisement based on the returned data.
  • this method has the following shortcomings: First, if the user clears the cookie or uses the privacy protection mode, or sets the Do Not Track function for the browser, the above method will be invalidated; the second is when the user When a plurality of advertisement jump links are clicked in a short time, the advertisement related information may be overwritten by the operation of the latter click advertisement, resulting in a lower accuracy of the statistical advertisement effect.
  • An object of the embodiments of the present invention is to provide a method, a device, and a storage medium for storing data, so as to associate information about a jump webpage link, an arrival webpage link, and a loading completion state when a user or a site adopts an anti-tracking technology. Save to provide a more accurate data foundation for delivery performance evaluation.
  • an embodiment of the present invention provides a method for processing a delivery data, including: performing, in a browser application, a step of: obtaining a link of a jump webpage of the delivery data to be loaded, where the jump webpage link includes a webpage of the data delivery platform website and the identification information of the delivery data; sending a request for loading the delivery data according to the jump webpage link to load and display the webpage of the delivery data; detecting a jump by the jump webpage link And a loading completion status of the arrival webpage link including the identification information; and information of the jump webpage link, the arrival webpage link, and the loading completion state are stored in association.
  • the sending, according to the jump webpage link, a request to load the delivery data to load and display the webpage of the delivery data comprises: transmitting the jump webpage link to a browser kernel of a browser application A request to load the delivery data is sent to load and display the webpage of the delivery data.
  • the detecting, by the jump webpage link, the processing of the loading completion status of the arrival webpage link including the identification information comprises: obtaining information of the arrival webpage link and the loading completion status thereof from the browser kernel .
  • the loading completion status is a loading success status or a loading failure status.
  • the processing of storing the information of the jump webpage link, the arrival webpage link, and the loading completion state in association includes: generating a log record including information of the jump webpage link, the arrival webpage link, and the loading completion state.
  • the method before generating the log record including the information of the jump webpage link, the arrival webpage link, and the loading completion status, the method further includes:
  • the method further comprises transmitting the generated log record to a server of the data delivery platform website for a predetermined period of time.
  • the embodiment of the present invention further provides a delivery data processing apparatus, including: a webpage link acquisition module, configured to acquire a jump webpage link of the delivery data to be loaded, and the jump webpage link includes a URL of the data delivery platform website and the identification information of the delivery data; a load request sending module, configured to send a request for loading the delivery data according to the jump webpage link to load and display the webpage of the delivery data; loading status detection a module, configured to detect a loading completion status of the jump webpage link to the arrival webpage link that includes the identifier information; and a webpage information storage module, configured to associate the jump webpage link, the arrival webpage link, and Load completion status information.
  • a webpage link acquisition module configured to acquire a jump webpage link of the delivery data to be loaded, and the jump webpage link includes a URL of the data delivery platform website and the identification information of the delivery data
  • a load request sending module configured to send a request for loading the delivery data according to the jump webpage link to load and display the webpage of the delivery data
  • loading status detection a module configured to detect
  • the load request sending module is configured to send a request for loading the delivery data by transmitting the jump webpage link to a browser kernel of the browser application to load and display the webpage of the delivery data.
  • the loading status detecting module is configured to acquire information of an arrival webpage link and a loading completion status thereof from the browser kernel.
  • the loading completion status is a loading success status or a loading failure status.
  • the webpage information storage module is configured to generate a log record including the information of the jump webpage link, the arrival webpage link, and the loading completion status.
  • the webpage information storage module is further configured to acquire a user identifier and add the user identifier to the hop before generating a log record including the jump webpage link, the arrival webpage link, and the loading completion state. Go to the web link.
  • the apparatus further includes: a log sending module, configured to send the generated log record to a server of the data delivery platform website in a predetermined time period.
  • a log sending module configured to send the generated log record to a server of the data delivery platform website in a predetermined time period.
  • the embodiment of the present invention further provides a non-volatile computer storage medium, where the computer storage medium stores one or more modules, when the one or more modules are executed by a device that executes a data processing method.
  • the device is caused to perform the following operations:
  • the information of the jump webpage link, the arrival webpage link, and the loading completion status are stored in association.
  • the method, device and storage medium for delivering data according to embodiments of the present invention are obtained according to
  • the jump webpage link of the to-be-loaded delivery data sends a request to load the delivery data to load and display the webpage of the delivery data, and further detects that the jump webpage link jumps to the arrival webpage link containing the identification information.
  • the loading completion state realizes that the information of the jump webpage link, the arrival webpage link, and the loading completion state is saved in association with any anti-tracking operation performed by the user, thereby providing an accurate data foundation for the evaluation of the delivery effect, thereby improving The accuracy of the delivery performance assessment.
  • FIG. 1 is a schematic view showing one example reflecting the general inventive concept of the present invention
  • FIG. 2 is a flow chart showing a method of processing a delivery data according to Embodiment 1 of the present invention
  • FIG. 3 is a logic block diagram showing a delivery data processing apparatus according to a second embodiment of the present invention.
  • FIG. 4 is a schematic diagram showing the hardware structure of an apparatus for executing a delivery data processing method according to Embodiment 3 of the present invention.
  • the basic idea of the present invention is to provide a method for processing a delivery data based on redirection: after obtaining a link of a jump webpage of the delivery data to be loaded, sending a request to load the delivery data according to the jump webpage link to load and Displaying the webpage of the delivery data, detecting a loading completion status of the landing webpage link that jumps to the identification information including the delivery data by the jump webpage link, thereby storing the jump webpage link and arrival in association Web page link and information on the status of the loading completion.
  • FIG. 1 is a schematic view showing one example reflecting the general inventive concept of the present invention.
  • the browser or the APP records the jump webpage link (ie, input URL), wherein the jump webpage link includes a data delivery platform website. a URL and the identification information of the delivery data, and sending the jump webpage link to the browser kernel, and after the browser kernel completes processing the jump webpage link, tracking the jump arrival webpage link (ie, finally opening URL) and its open state (opened successfully or opened failed). Thereby storing the information of the input URL, the final open URL, and the open state in association (for example, Local). Further, the previously recorded information may also be sent to a server of the data delivery platform website. Further, the server can analyze the effect information according to the identification information, whether the arrival webpage is successfully opened, or the like, and obtain the effect information of whether the delivery succeeds.
  • the server can analyze the effect information according to the identification information, whether the arrival webpage is successfully opened, or the like, and obtain the effect information of whether the delivery succeeds.
  • Embodiment 2 is a flow chart showing a method of processing a delivery data according to Embodiment 1 of the present invention. This method can be performed, for example, in a browser application of the client.
  • step S210 a jump webpage link of the delivery data to be loaded is obtained.
  • the delivery data to be loaded may be advertisement data to be loaded
  • the data delivery platform website included in the jump webpage link may be a billing website
  • the identification information of the delivery data included in the jump webpage link is included.
  • the user can also be identified by adding a user unique identifier in the jump web link.
  • the server can connect a series of delivery click behavior data of the same user in time or record order, thereby obtaining a deeper delivery effect.
  • step S220 a request to load the delivery data is sent according to the jump webpage link to load and display the webpage of the delivery data.
  • step S230 a jump completion status of the jump web page link to the arrival web page link containing the identification information is detected.
  • step S240 the information of the jump webpage link, the arrival webpage link, and the loading completion state are stored in association.
  • step S240 may include: generating the jump webpage including Logging of links, arrival web links, and information about loading completion status.
  • the information of the jump webpage link, the arrival webpage link, and the loading completion state is associated with each other, thereby being stored in association. Specifically, it can be saved in the log record.
  • step S220 may include transmitting a request to load delivery data by transmitting the jump webpage link to a browser kernel of a browser application to load and present the delivery data. Web page.
  • step S230 may include obtaining information from the browser kernel to the web page link and its loading completion status.
  • the loading completion status may be a loading success status or a loading failure status.
  • the browser application can load the jump web link by calling the loadUrl API (application programming interface) method provided by the browser kernel.
  • the browser application calls the browser kernel, such as using onPageFinished to get the information about the arrival web link and its loading completion status.
  • the arrival webpage link is www.iqiyi.com, and the loading completion status information is loaded successfully.
  • the browser can detect that the link between the jump page and the arrival page is inconsistent, that is, a 302 redirect occurs.
  • the serving data processing method may further include: transmitting the generated log record to the server of the data delivery platform website in a predetermined time period.
  • the server of the data delivery platform website filters out the log records that meet the requirements according to the characteristics of the delivery jump link.
  • the jump web link is parsed, and the specific information of the delivery data, such as the identification information of the delivery data, is obtained, and the service information of the delivery can also be obtained by the identification information of the delivery data.
  • the delivery effect data such as the arrival rate.
  • the delivery data processing method provided by the embodiment of the present invention sends a request for loading the delivery data according to the obtained jump webpage link of the to-be-loaded delivery data, so as to load and display the delivery data.
  • a webpage further detecting, by the jump webpage link, a loading completion status of the arrival webpage link that includes the identification information of the delivery data, and realizing the information of the jump webpage link, the arrival webpage link, and the loading completion state Save it.
  • embodiments of the present invention do not require the registration of cookies and the implantation of statistical codes that arrive on the web page.
  • user behavior data ie, jump webpage links, arrival webpage links, and loading completion status information
  • Fig. 3 is a logic block diagram showing a delivery data processing apparatus according to a second embodiment of the present invention. It can be used to perform the method steps of the embodiment shown in FIG. 2.
  • the delivery data processing apparatus includes a webpage link acquisition module 310, a load request transmission module 320, a loading state detection module 330, and a webpage information storage module 340.
  • the webpage link obtaining module 310 is configured to obtain a jump webpage link of the delivery data to be loaded, and the jump webpage link may include a webpage of the data delivery platform website and identifier information of the delivery data.
  • the load request sending module 320 is configured to send a request for loading the delivery data according to the jump webpage link to load and display the webpage of the delivery data.
  • the load request sending module 320 may be configured to send a request for loading the delivery data by transmitting the jump webpage link to a browser kernel of the browser application to load and display the webpage of the delivery data.
  • the loading status detecting module 330 is configured to detect a loading completion status of the jump webpage link to the arrival webpage link including the delivery identifier.
  • the loading status detection module 330 is operable to obtain information from the browser kernel to the arrival web page link and its loading completion status.
  • the load completion status may be a load success status or a load failure status.
  • the webpage information storage module 340 is configured to store the information of the jump webpage link, the arrival webpage link, and the loading completion state in association. Further, the webpage information storage module 340 can be configured to generate a log record including the information of the jump webpage link, the arrival webpage link, and the loading completion status.
  • the webpage information storage module 340 is further configured to acquire a user identifier before generating a log record including the information of the jump webpage link, the arrival webpage link, and the loading completion state. And adding the user identifier to the jump webpage link.
  • the apparatus may further include: a log sending module (not shown) for transmitting the generated log record to a server of the data delivery platform website for a predetermined time period.
  • a log sending module (not shown) for transmitting the generated log record to a server of the data delivery platform website for a predetermined time period.
  • the delivery data processing device provided by the embodiment of the present invention, after obtaining the link of the jump webpage of the delivery data to be loaded, sends a request for loading the delivery data according to the jump webpage link to load and display the webpage of the delivery data. Further detecting, by the jump webpage link, a loading completion status of the arrival webpage link that includes the identification information of the delivery data, thereby storing the information of the jump webpage link, the arrival webpage link, and the loading completion state in association .
  • This provides an accurate data foundation for delivery performance assessments, which in turn increases the accuracy of delivery performance assessments.
  • the embodiment provides a non-volatile computer storage medium storing one or more modules, when the one or more modules are executed by a device executing a data processing method, The device performs the following operations:
  • the information of the jump webpage link, the arrival webpage link, and the loading completion status are stored in association.
  • the process of sending a request to load the delivery data according to the jump webpage link to load and display the webpage of the delivery data includes:
  • a request to load the delivery data is sent by passing the jump webpage link to a browser kernel of the browser application to load and present the webpage of the delivery data.
  • the detecting, by the jump webpage link, the process of jumping to the loading completion state of the arrival webpage link including the identification information includes:
  • the loading completion state is a loading success state or a loading failure state.
  • the processing of storing the information of the jump webpage link, the arrival webpage link, and the loading completion state in association includes:
  • a log record is generated that includes information about the jump web page link, the arrival web page link, and the loading completion status.
  • the method further includes:
  • the method further includes:
  • the generated log records are sent to the server of the data delivery platform website for a predetermined period of time.
  • FIG. 4 is a schematic structural diagram of hardware of a device for performing a delivery data processing method according to Embodiment 4 of the present invention.
  • the device includes:
  • One or more processors 410, one processor 410 is taken as an example in FIG. 4;
  • Memory 420 and one or more modules.
  • the device may also include an input device 430 and an output device 440.
  • the processor 410, the memory 420, the input device 430, and the output device 440 in the device may be connected by a bus or other means, and the bus connection is taken as an example in FIG.
  • the memory 420 is used as a computer readable storage medium for storing software programs, computer executable programs, and modules, such as the program instructions/modules corresponding to the data processing method in the embodiment of the present invention (for example, as shown in FIG. 3)
  • the processor 410 executes various functional applications and data processing of the browser by executing software programs, instructions, and modules stored in the memory 420, that is, implementing the delivery data processing method of the above method embodiment.
  • the memory 420 may include a storage program area and a storage data area, wherein the storage program area is storable
  • the operating system an application required for at least one function; the storage data area can store data created according to the use of the terminal device, and the like.
  • memory 420 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device.
  • memory 420 can further include memory remotely located relative to processor 410, which can be connected to the terminal device over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
  • Input device 430 can be used to receive input digital or character information and to generate key signal inputs related to user settings and function control of the terminal.
  • Output device 440 can include a display device such as a display screen.
  • the one or more modules are stored in the memory 420, and when executed by the one or more processors 410, perform the following operations:
  • the information of the jump webpage link, the arrival webpage link, and the loading completion status are stored in association.
  • processing of sending a request to load the delivery data according to the jump webpage link to load and display the webpage of the delivery data includes:
  • a request to load the delivery data is sent by passing the jump webpage link to a browser kernel of the browser application to load and present the webpage of the delivery data.
  • processing of detecting, by the jump webpage link, the loading completion status of the arrival webpage link including the identification information includes:
  • the loading completion status is a loading success status or a loading failure status.
  • the processing of the completion status information includes:
  • a log record is generated that includes information about the jump web page link, the arrival web page link, and the loading completion status.
  • the method further includes:
  • the method further includes:
  • the generated log records are sent to the server of the data delivery platform website for a predetermined period of time.
  • each functional module in each embodiment of the present invention may be integrated into one processing module, or each module may exist physically separately, or two or more modules may be integrated into one module.
  • the above integrated modules can be implemented in the form of hardware or in the form of hardware plus software function modules.
  • the above-described integrated modules implemented in the form of software function modules can be stored in a computer readable storage medium.
  • the software function modules described above are stored in a storage medium and include instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

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Abstract

一种投放数据处理方法、装置及存储介质。其中，所述方法包括：在浏览器应用中执行：获取待加载的投放数据的跳转网页链接，跳转网页链接包括数据投放平台网站的网址以及投放数据的标识信息（S210）；根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页（S220）；检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态（S230）；关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息（S240）。所述投放处理方法、装置及存储介质，实现了在用户或者站点采用防追踪技术时将跳转网页链接、抵达网页链接以及加载完成状态的信息相关联地保存，从而为投放效果评估提供更准确的数据基础。

Description

投放数据处理方法、装置及存储介质
本专利申请要求于2015年9月30日提交的、申请号为201510639785.1、申请人为百度在线网络技术(北京)有限公司、发明名称为“广告数据处理方法及装置”的中国专利申请的优先权，该申请的全文以引用的方式并入本文中。
技术领域
本发明涉及互联网技术领域，尤其涉及一种广告数据处理方法、装置及存储介质。
背景技术
随着互联网及移动互联网技术的发展，商家大多会选择在广告投放平台上投放广告。例如，在广告投放平台上发布其广告链接，将用户引导至广告主的网站。通过对用户行为的追踪来评估广告效果。
通常，根据存储在用户本地终端上的数据(cookie)来追踪广告的效果，其原理是：用户点击广告跳转链接之后，接收到计费接收服务器返回的内容。其中，计费接收服务器一般是指广告投放平台的服务器。这里，广告跳转链接是一个跳转到计费接收服务器的地址。在上述过程中，计费接收服务器在用户的cookie中记录了该广告跳转链接对应的广告关联信息。并且在返回数据中，告知用户所使用的浏览器或APP重定向跳转到的广告的目标地址。广告的目标地址需预先植入追踪广告的统计代码，该统计代码可读取计费接收服务器之前写入用户cookie的广告关联信息。如果用户成功跳转到广告的目标地址对应的网页，那么前述统计代码会将cookie中的广告关联信息连同抵达成功的消息返回统计服务器，从而基于返回的数据统计广告的抵达效果。
然而，这种方法存在以下不足之处：一是如果用户清除cookie或使用隐私保护模式，再或者为浏览器设置请勿跟踪(Do Not Track)功能，均会使得上述方法失效；二是当用户在短时间内点击多个广告跳转链接时，广告关联信息可能被后一个点击广告的操作所覆盖，导致统计的广告效果准确率较低。
发明内容
本发明实施例的目的在于，提供一种投放数据处理方法、装置及存储介质，以实现在用户或者站点采用防追踪技术时将跳转网页链接、抵达网页链接以及加载完成状态的信息相关联地保存，从而为投放效果评估提供更准确的数据基础。
为实现上述发明目的，本发明的实施例提供了一种投放数据处理方法，包括，在浏览器应用中执行以下步骤：获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
优选地，所述根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页的处理包括：通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
优选地，所述检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态的处理包括：从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
优选地，所述加载完成状态是加载成功状态或加载失败状态。
优选地，所述关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息的处理包括：生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
优选地，在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，还包括：
获取用户标识并将所述用户标识添加于所述跳转网页链接中。
优选地，所述方法还包括：以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
本发明的实施例还提供了一种投放数据处理装置，包括：网页链接获取模块，用于获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括 数据投放平台网站的网址以及所述投放数据的标识信息；加载请求发送模块，用于根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；加载状态检测模块，用于检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；网页信息存储模块，用于关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
优选地，所述加载请求发送模块用于通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
优选地，所述加载状态检测模块用于从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
优选地，所述加载完成状态是加载成功状态或加载失败状态。
优选地，所述网页信息存储模块用于生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
优选地，所述网页信息存储模块还用于在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，获取用户标识并将所述用户标识添加于所述跳转网页链接中。
优选地，所述装置还包括：日志发送模块，用于以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
本发明实施例还提供了一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被一个执行投放数据处理方法的设备执行时，使得所述设备执行如下操作：
获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
本发明实施例提供的投放数据处理方法、装置及存储介质，依据获取到 的待加载的投放数据的跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页，进一步检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态，实现了在用户做出任何防追踪的操作下将跳转网页链接、抵达网页链接以及加载完成状态的信息相关联地保存，从而为投放效果评估提供准确的数据基础，进而提高了投放效果评估的准确率。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本发明的其它特征、目的和优点将会变得更明显：
图1是示出反映本发明的总体发明构思的一个示例的示意图；
图2是示出本发明实施例一的投放数据处理方法的流程图；
图3是示出本发明实施例二的投放数据处理装置的逻辑框图；
图4是示出本发明实施例三的一种执行投放数据处理方法的设备的硬件结构示意图。
具体实施方式
本发明的基本构思是，提供一种基于重定向的投放数据处理方式：在获取待加载的投放数据的跳转网页链接之后，根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页，检测由所述跳转网页链接跳转到包含所述投放数据的标识信息的抵达网页链接的加载完成状态，由此可关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
图1是示出反映本发明的总体发明构思的一个示例的示意图。
参照图1，假设用户点击了某投放数据的跳转网页链接，此时浏览器或APP记录所述跳转网页链接(即输入URL)，其中，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息，并将所述跳转网页链接发送给浏览器内核，在浏览器内核完成对所述跳转网页链接的处理后，跟踪跳转抵达网页链接(即最终打开URL)及其打开状态(打开成功或打开失败)。由此将输入URL、最终打开URL以及打开状态的信息关联地存储起来(如保 存在本地)。进一步地，还可将前述记录的信息发送给数据投放平台网站的服务器。进而服务器端可对其进行分析，根据所述标识信息、抵达网页是否被成功打开等信息获取投放是否成功抵达的效果信息。
根据本发明的基本构思，无需如在现有的实现方式依赖cookie的记录和抵达网页的统计代码的植入。即使用户通过清除cookie、使用隐私保护模式，或者为浏览器设置Do Not Track来阻止网站对其行为的追踪，仍然可以追踪到用户行为，最终获得跳转网页链接、抵达网页链接以及加载完成状态的信息，基于上述信息来评估投放效果，极大地提高投放效果统计的准确率。
下面结合附图详细描述本发明实施例的投放数据处理方法及装置。
实施例一
图2是示出本发明实施例一的投放数据处理方法的流程图。可例如在客户端的浏览器应用中执行该方法。
参照图2，在步骤S210，获取待加载的投放数据的跳转网页链接。
这里，跳转网页链接可包括数据投放平台网站的网址以及所述投放数据的标识信息。例如，用户点击了百度页面上以图片、文字等任意一种形式展现的某条投放数据，获取到的待加载的投放数据的跳转网页链接是www.baidu.com/baidu.php？url＝ABCDEF1234567890。
在本实施例中，所述待加载的投放数据可以是待加载的广告数据，跳转网页链接包括的数据投放平台网站可以是计费网站，跳转网页链接包括的所述投放数据的标识信息可以是广告标识。
此外，还可通过在跳转网页链接中添加用户唯一标识来识别用户。以便于在后续投放效果评估过程中，服务器可将同一用户的一系列投放点击行为数据按照时间或记录顺序串联起来，进而能够获得更深层次的投放效果。
在步骤S220，根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页。
在步骤S230，检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态。
在步骤S240，关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
根据本发明的示例性实施例，步骤S240可包括：生成包括所述跳转网页 链接、抵达网页链接以及加载完成状态的信息的日志记录。
也就是说，将跳转网页链接、抵达网页链接以及加载完成状态的信息建立对应关系，从而关联地存储起来。具体地，可以保存在日志记录里。
具体来说，鉴于一些开源的浏览器内核提供了丰富的调用接口，浏览器应用开发人员大多基于现有的浏览器内核来实现浏览器应用的功能。因此，根据本发明的示例性实施例，步骤S220可包括：通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
相应地，根据本发明的示例性实施例，步骤S230可包括：从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。需要说明的是，所述加载完成状态可以是加载成功状态或加载失败状态。
在具体的实现方式中，浏览器应用可通过调用浏览器内核提供的loadUrl API(应用程序接口)方法来加载跳转网页链接。当跳转网页链接www.baidu.com/baidu.php？url＝ABCDEF1234567890加载完成时，浏览器应用通过调用浏览器内核，如使用onPageFinished来获取抵达网页链接及其加载完成状态的信息。例如，抵达网页链接是www.iqiyi.com，加载完成状态的信息是加载成功。此外，浏览器可检测出跳转网页链接和抵达网页链接不一致，也就是说发生了302重定向。最终，将前述www.baidu.com/baidu.php？url＝ABCDEF1234567890，以及www.iqiyi.com及其加载成功状态的信息关联地保存下来。
经过前述步骤S210～S240的处理之后，投放数据处理方法还可以包括：以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
进而，数据投放平台网站的服务器在获得日志记录之后，根据投放跳转链接特征筛选出符合要求的日志记录。一方面，对其中的跳转网页链接进行解析，获得投放数据的具体信息如投放数据的标识信息，通过投放数据的标识信息还可获得投放的业务信息。另一方面，通过分析抵达网页链接以及加载完成状态的信息，可以分析如抵达率等投放效果数据。
本发明实施例提供的投放数据处理方法，依据获取到的待加载的投放数据的跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的 网页，进一步检测由所述跳转网页链接跳转到包含所述投放数据的标识信息的抵达网页链接的加载完成状态，实现了将跳转网页链接、抵达网页链接以及加载完成状态的信息相关联地保存。
相比之下，本发明实施例无需依赖cookie的记录和抵达网页的统计代码的植入。面对各种用户行为防追踪操作，仍然能够追踪到用户行为数据(即跳转网页链接、抵达网页链接以及加载完成状态的信息)，进而基于上述信息获得更为准确的投放效果信息，提高了投放效果评估的准确率。
实施例二
图3是示出本发明实施例二的投放数据处理装置的逻辑框图。可用于执行如图2所示实施例的方法步骤。
参照图3，投放数据处理装置包括网页链接获取模块310、加载请求发送模块320、加载状态检测模块330和网页信息存储模块340。
网页链接获取模块310用于获取待加载的投放数据的跳转网页链接，所述跳转网页链接可包括数据投放平台网站的网址以及所述投放数据的标识信息。
加载请求发送模块320用于根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页。
具体地，所述加载请求发送模块320可用于通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
加载状态检测模块330用于检测由所述跳转网页链接跳转到包含所述投放标识的抵达网页链接的加载完成状态。
优选地，所述加载状态检测模块330可用于从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。这里，所述加载完成状态可以是加载成功状态或加载失败状态。
网页信息存储模块340用于关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。进一步地，所述网页信息存储模块340可用于生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
进一步地，所述网页信息存储模块340还用于在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，获取用户标识 并将所述用户标识添加于所述跳转网页链接中。
更进一步地，所述装置还可以包括：日志发送模块(未示出)用于以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
本发明实施例提供的投放数据处理装置，在获取待加载的投放数据的跳转网页链接之后，根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页，进一步检测由所述跳转网页链接跳转到包含所述投放数据的标识信息的抵达网页链接的加载完成状态，由此关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。从而为投放效果评估提供准确的数据基础，进而提高了投放效果评估的准确率。
实施例三
本实施例提供了一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被一个执行投放数据处理方法的设备执行时，使得所述设备执行如下操作：
获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
上述存储介质中存储的模块被所述设备所执行时，所述根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页的处理包括：
通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
上述存储介质中存储的模块被所述设备所执行时，所述检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态的处理包括：
从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
上述存储介质中存储的模块被所述设备所执行时，所述加载完成状态是加载成功状态或加载失败状态。
上述存储介质中存储的模块被所述设备所执行时，所述关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息的处理包括：
生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
上述存储介质中存储的模块被所述设备所执行时，在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，还包括：
获取用户标识并将所述用户标识添加于所述跳转网页链接中。
上述存储介质中存储的模块被所述设备所执行时，所述方法还包括：
以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
实施例四
图4为本发明实施例四提供的一种执行投放数据处理方法的设备的硬件结构示意图。
该设备包括：
一个或多个处理器410，图4中以一个处理器410为例；
存储器420；以及一个或者多个模块。
所述设备还可以包括：输入装置430和输出装置440。所述设备中的处理器410、存储器420、输入装置430和输出装置440可以通过总线或者其他方式连接，图4中以通过总线连接为例。
存储器420作为一种计算机可读存储介质，可用于存储软件程序、计算机可执行程序以及模块，如本发明实施例中的投放数据处理方法对应的程序指令/模块(例如，附图3所示的网页链接获取模块310、加载请求发送模块320、加载状态检测模块330以及网页信息存储模块340)。处理器410通过运行存储在存储器420中的软件程序、指令以及模块，从而执行浏览器的各种功能应用以及数据处理，即实现上述方法实施例的投放数据处理方法。
存储器420可以包括存储程序区和存储数据区，其中，存储程序区可存储 操作系统、至少一个功能所需要的应用程序；存储数据区可存储根据终端设备的使用所创建的数据等。此外，存储器420可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件、闪存器件、或其他非易失性固态存储器件。在一些实施例中，存储器420可进一步包括相对于处理器410远程设置的存储器，这些远程存储器可以通过网络连接至终端设备。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。
输入装置430可用于接收输入的数字或字符信息，以及产生与终端的用户设置以及功能控制有关的键信号输入。输出装置440可包括显示屏等显示设备。
所述一个或者多个模块存储在所述存储器420中，当被所述一个或者多个处理器410执行时，执行如下操作：
获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
进一步地，所述根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页的处理包括：
通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
进一步地，所述检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态的处理包括：
从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
进一步地，所述加载完成状态是加载成功状态或加载失败状态。
进一步地，所述关联地存储所述跳转网页链接、抵达网页链接以及加载 完成状态的信息的处理包括：
生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
进一步地，在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，还包括：
获取用户标识并将所述用户标识添加于所述跳转网页链接中。
进一步地，所述方法还包括：
以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
在本发明所提供的几个实施例中，应该理解到，所公开的装置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，所述模块的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式。
另外，在本发明各个实施例中的各功能模块可以集成在一个处理模块中，也可以是各个模块单独物理存在，也可以两个或两个以上模块集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用硬件加软件功能模块的形式实现。
上述以软件功能模块的形式实现的集成的模块，可以存储在一个计算机可读取存储介质中。上述软件功能模块存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本发明的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以所述权利要求的保护范围为准。

Claims (15)

  1. 一种投放数据处理方法，其特征在于，所述方法包括，在浏览器应用中执行以下步骤：
    获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
    根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
    检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
    关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
  2. 根据权利要求1所述的方法，其特征在于，所述根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页的处理包括：
    通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
  3. 根据权利要求2所述的方法，其特征在于，所述检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态的处理包括：
    从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
  4. 根据权利要求1～3中任一项所述的方法，其特征在于，所述加载完成状态是加载成功状态或加载失败状态。
  5. 根据权利要求4所述的方法，其特征在于，所述关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息的处理包括：
    生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
  6. 根据权利要求5所述的方法，其特征在于，在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，还包括：
    获取用户标识并将所述用户标识添加于所述跳转网页链接中。
  7. 根据权利要求5或6所述的方法，其特征在于，所述方法还包括：
    以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
  8. 一种投放数据处理装置，其特征在于，所述装置包括：
    网页链接获取模块，用于获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
    加载请求发送模块，用于根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
    加载状态检测模块，用于检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
    网页信息存储模块，用于关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
  9. 根据权利要求8所述的装置，其特征在于，所述加载请求发送模块用于通过将所述跳转网页链接传递给浏览器应用的浏览器内核来发送加载投放数据的请求，以加载并展现所述投放数据的网页。
  10. 根据权利要求9所述的装置，其特征在于，所述加载状态检测模块用于从所述浏览器内核获取抵达网页链接以及其加载完成状态的信息。
  11. 根据权利要求8～10中任一项所述的装置，其特征在于，所述加载完成状态是加载成功状态或加载失败状态。
  12. 根据权利要求11所述的装置，其特征在于，所述网页信息存储模块用于生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录。
  13. 根据权利要求12所述的装置，所述网页信息存储模块还用于在生成包括所述跳转网页链接、抵达网页链接以及加载完成状态的信息的日志记录之前，获取用户标识并将所述用户标识添加于所述跳转网页链接中。
  14. 根据权利要求12或13所述的装置，其特征在于，所述装置还包括：
    日志发送模块，用于以预定的时间周期将生成的日志记录发送给所述数据投放平台网站的服务器。
  15. 一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，其特征在于，当所述一个或者多个模块被一个执行投放数据处理方法的设备执行时，使得所述设备执行如下操作：
    获取待加载的投放数据的跳转网页链接，所述跳转网页链接包括数据投放平台网站的网址以及所述投放数据的标识信息；
    根据所述跳转网页链接发送加载投放数据的请求，以加载并展现所述投放数据的网页；
    检测由所述跳转网页链接跳转到包含所述标识信息的抵达网页链接的加载完成状态；
    关联地存储所述跳转网页链接、抵达网页链接以及加载完成状态的信息。
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