WO2016187764A1 - Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu - Google Patents

Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu Download PDF

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Publication number
WO2016187764A1
WO2016187764A1 PCT/CN2015/079646 CN2015079646W WO2016187764A1 WO 2016187764 A1 WO2016187764 A1 WO 2016187764A1 CN 2015079646 W CN2015079646 W CN 2015079646W WO 2016187764 A1 WO2016187764 A1 WO 2016187764A1
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WO
WIPO (PCT)
Prior art keywords
information
advertisement
advertisement information
pushing
advertising
Prior art date
Application number
PCT/CN2015/079646
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English (en)
Chinese (zh)
Inventor
阮元
Original Assignee
阮元
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 阮元 filed Critical 阮元
Priority to PCT/CN2015/079646 priority Critical patent/WO2016187764A1/fr
Publication of WO2016187764A1 publication Critical patent/WO2016187764A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of the Internet, and in particular relates to a method and a game system for displaying product information when an advertisement is pushed according to user data.
  • the embodiment of the invention provides a method for displaying product information when pushing an advertisement according to user data, and aims to solve the problem that the advertisement advertisement is not accurate during the current game reading (reading data) process, and can better protect the technical innovation.
  • the present invention is achieved by a method for displaying product information when an advertisement is pushed based on user data, including the following steps:
  • the data of the advertisement information that has been pushed is fed back to the server.
  • the embodiment of the invention further provides a game system, comprising:
  • a storage unit for storing tagged advertisement information
  • a matching unit connected to the storage unit, for matching advertisement information having a corresponding label according to user data
  • the information pushing unit is connected to the matching unit, and is configured to push the advertisement information and the product information when detecting the disk being read, and terminate the push advertisement information and the product information when the disk is finished;
  • the data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
  • the game system further includes:
  • a data downloading unit the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and the advertisement information is pushed, and at the same time, the product characteristics experienced by the user are combined with the patent information, thereby maximizing the value of the invention creation.
  • FIG. 1 is a schematic flowchart of a method for displaying product information when an advertisement is pushed according to user data according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for displaying product information when an advertisement is pushed according to user data according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 advertisement information is stored.
  • the advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
  • step S102 the advertisement information with the corresponding label is matched according to the user data.
  • the player when purchasing a home host or establishing a game account on the PC, the player is often required to input relevant materials, such as the birth year. Month, gender, location, etc., based on the information Players can be categorized (eg, young men under the age of 18 in China, or women over the age of 40 and under 40 in Japan); the same ads can be tagged according to the objects they want to serve.
  • step S103 when the disc is detected, the advertisement information and the product information are pushed.
  • the advertisement information and the product information are pushed to the player;
  • the product information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
  • the product information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the product information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
  • the pushing manner of the product information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • step S104 when the reading of the disc ends, the push advertisement information and the product information are terminated.
  • step S105 after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server.
  • the purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity.
  • the server may be an advertiser's server and/or a vendor's server.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
  • FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention, including:
  • the storage unit 201 is configured to store the tagged advertisement information
  • the matching unit 202 is connected to the storage unit 201 for matching according to user data. Advertising information with corresponding tags;
  • the information pushing unit 203 is connected to the matching unit 202, and is configured to push the advertisement information and the product information when detecting the disk being read, and terminate the push advertisement information and the product information when the disk is finished;
  • the data feedback unit 204 is connected to the information pushing unit 203 for feeding back data of the advertisement information that has been pushed to the server.
  • the working principle is that the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the matching unit 202 is configured to match the advertisement information with the corresponding label according to the user data; the information pushing unit 203 detects that the disk is being read. And pushing the advertisement information and the product information, and at the end of the reading, terminating the push advertisement information and the product information, and the data feedback unit 204 is configured to feed back the data of the advertisement information that has been pushed to the server.
  • the game system further includes a data download unit whose output is connected to the input end of the storage unit, for downloading the advertisement information data from the network.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and the advertisement information is pushed, and at the same time, the product characteristics experienced by the user are combined with the patent information, thereby maximizing the value of the invention creation.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention appartient au domaine technique d'Internet et concerne un procédé permettant d'afficher des informations de produit lors d'un transfert de publicités d'après des informations utilisateur, ainsi qu'un système de jeu. Le procédé consiste à : stocker des informations publicitaires comprenant des étiquettes ; d'après les informations utilisateur, apparier les informations publicitaires ayant des étiquettes correspondantes ; lorsqu'une lecture de disque est détectée, transférer les informations publicitaires et les informations du produit ; lorsque la lecture du disque est finie, terminer le transfert des informations publicitaires et des informations du produit ; renvoyer à un serveur les données relatives aux informations publicitaires déjà transférées. L'invention permet d'améliorer la précision concernant une publicité présentée lorsqu'un jeu est en train de lire un disque et de transférer des informations publicitaires tout en combinant les informations d'un brevet avec les caractéristiques d'un produit expérimentées par l'utilisateur, ce qui permet d'optimiser la valeur créée par l'invention.
PCT/CN2015/079646 2015-05-24 2015-05-24 Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu WO2016187764A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/079646 WO2016187764A1 (fr) 2015-05-24 2015-05-24 Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/079646 WO2016187764A1 (fr) 2015-05-24 2015-05-24 Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu

Publications (1)

Publication Number Publication Date
WO2016187764A1 true WO2016187764A1 (fr) 2016-12-01

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PCT/CN2015/079646 WO2016187764A1 (fr) 2015-05-24 2015-05-24 Procédé d'affichage d'informations de produit lors d'un transfert de publicités d'après des informations utilisateur, et système de jeu

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WO (1) WO2016187764A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101383033A (zh) * 2008-09-23 2009-03-11 腾讯科技（深圳）有限公司 网络游戏中发布网络广告的方法、系统、服务器和客户端
CN102186109A (zh) * 2011-04-22 2011-09-14 沈斌 一种互联网电视广告的投放和播放系统
CN103067758A (zh) * 2012-12-17 2013-04-24 鸿富锦精密工业（深圳）有限公司 一种广告服务器与播放终端及广告推送系统与方法

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101383033A (zh) * 2008-09-23 2009-03-11 腾讯科技（深圳）有限公司 网络游戏中发布网络广告的方法、系统、服务器和客户端
CN102186109A (zh) * 2011-04-22 2011-09-14 沈斌 一种互联网电视广告的投放和播放系统
CN103067758A (zh) * 2012-12-17 2013-04-24 鸿富锦精密工业（深圳）有限公司 一种广告服务器与播放终端及广告推送系统与方法

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