WO2016187762A1 - Procédé de transfert de publicités d'après une archive de jeu, et système de jeu - Google Patents

Procédé de transfert de publicités d'après une archive de jeu, et système de jeu Download PDF

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Publication number
WO2016187762A1
WO2016187762A1 PCT/CN2015/079644 CN2015079644W WO2016187762A1 WO 2016187762 A1 WO2016187762 A1 WO 2016187762A1 CN 2015079644 W CN2015079644 W CN 2015079644W WO 2016187762 A1 WO2016187762 A1 WO 2016187762A1
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WO
WIPO (PCT)
Prior art keywords
game
advertisement information
pushing
information
unit
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Application number
PCT/CN2015/079644
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English (en)
Chinese (zh)
Inventor
阮元
Original Assignee
阮元
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Publication date
Application filed by 阮元 filed Critical 阮元
Priority to PCT/CN2015/079644 priority Critical patent/WO2016187762A1/fr
Publication of WO2016187762A1 publication Critical patent/WO2016187762A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of internet, and in particular relates to a method for pushing advertisements according to a game archive and a game system.
  • the typical representative with the above two features is the game "Blood Source” which has just been released on the PS4 platform.
  • the game is known as "Easy Death", and because of the huge and complex scene of the game, it will produce 20 seconds after each death. Reading time. And with the global success of the game, similar survival games will be more and more. And 10 seconds or more is a huge business opportunity for advertising.
  • the embodiment of the invention provides a method for pushing an advertisement according to a game archive, and aims to solve the problem that the advertisement is not accurate in the current game reading (reading data) process.
  • the present invention is implemented in such a way that a method of pushing an advertisement based on a game archive includes the following steps:
  • the data of the advertisement information that has been pushed is fed back to the server.
  • the embodiment of the invention further provides a game system, comprising:
  • a storage unit for storing tagged advertisement information
  • a matching unit connected to the storage unit, for matching advertisement information having a corresponding label according to the game archive;
  • the information pushing unit is connected to the matching unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the disk is finished;
  • the data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
  • the game system further includes:
  • a data downloading unit the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a game archive according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a game archive according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 advertisement information is stored.
  • the advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
  • step S102 according to the game archive, the advertisement information with the corresponding label is matched.
  • the game has its matching game archive, and through these game archives, Can interpret a large amount of information of the player, such as work habits, favorite games, etc. Through this information, you can classify with players, such as players who like to play shooting games, players who like to play horror games, and even accurately classified in "Apocalyptic Day" The player spent nearly 50 hours on the game.
  • the product label of the product to be launched is matched, for example, the cup of the main body of "Apocalyptic Day” is automatically pushed to the above-mentioned "Apocalypse” player to match the "Apocalyptic Day” label.
  • step S103 when the disc is detected, the advertisement information is pushed.
  • the advertisement information is pushed to the player;
  • step S104 when the reading of the disc ends, the push advertisement information is terminated.
  • step S105 after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server.
  • the purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity.
  • the server may be an advertiser's server and/or a vendor's server.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
  • FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention, including:
  • the storage unit 201 is configured to store the tagged advertisement information
  • the matching unit 202 is connected to the storage unit 201, and is configured to match the advertisement information having the corresponding label according to the game archive;
  • the information pushing unit 203 is connected to the matching unit 202, and is configured to push the advertisement information when detecting the disk being read, and terminate the push advertisement information when the disk is finished;
  • the data feedback unit 204 is connected to the information pushing unit 203 for feeding back data of the advertisement information that has been pushed to the server.
  • the working principle is: the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the matching unit 202 is configured to match the advertisement information having the corresponding label according to the game archive; the information pushing unit 203 is configured to detect that the reading is being performed. At the time of the disc, the advertisement information is pushed, and when the disc is finished, the push advertisement information is terminated, and the data feedback unit 204 is configured to feed back the data of the advertisement information that has been pushed to the server.
  • the game system further includes a data download unit whose output is connected to the input end of the storage unit, for downloading the advertisement information data from the network.
  • the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention appartient au domaine technique d'Internet et concerne un procédé permettant de transférer une publicité d'après une archive de jeu, ainsi qu'un système de jeu. Le procédé consiste à : stocker des informations publicitaires comprenant des étiquettes ; d'après les informations utilisateur de l'archive de jeu, apparier les informations publicitaires ayant des étiquettes correspondantes ; lorsqu'une lecture de disque est détectée, transférer les informations publicitaires ; lorsque la lecture du disque est finie, terminer le transfert des informations publicitaires ; renvoyer à un serveur les données relatives aux informations publicitaires déjà transférées. L'invention permet d'améliorer la précision concernant une publicité présentée lorsqu'un jeu est en train de lire un disque et de transférer des informations publicitaires.
PCT/CN2015/079644 2015-05-24 2015-05-24 Procédé de transfert de publicités d'après une archive de jeu, et système de jeu WO2016187762A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/079644 WO2016187762A1 (fr) 2015-05-24 2015-05-24 Procédé de transfert de publicités d'après une archive de jeu, et système de jeu

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/079644 WO2016187762A1 (fr) 2015-05-24 2015-05-24 Procédé de transfert de publicités d'après une archive de jeu, et système de jeu

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WO2016187762A1 true WO2016187762A1 (fr) 2016-12-01

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PCT/CN2015/079644 WO2016187762A1 (fr) 2015-05-24 2015-05-24 Procédé de transfert de publicités d'après une archive de jeu, et système de jeu

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108269104A (zh) * 2016-12-30 2018-07-10 腾讯科技（深圳）有限公司 媒体信息投放方法、投放引擎服务器和媒体信息投放系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070214207A1 (en) * 2006-03-09 2007-09-13 Fengzhou Xie Method and system for accurate issuance of data information
CN101383033A (zh) * 2008-09-23 2009-03-11 腾讯科技（深圳）有限公司 网络游戏中发布网络广告的方法、系统、服务器和客户端
CN101866467A (zh) * 2009-04-17 2010-10-20 中兴通讯股份有限公司 广告发布的实现方法和系统、游戏广告服务器
CN103996131A (zh) * 2014-04-30 2014-08-20 杭州顺网科技股份有限公司 一种针对网游人群的精准广告投放方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070214207A1 (en) * 2006-03-09 2007-09-13 Fengzhou Xie Method and system for accurate issuance of data information
CN101383033A (zh) * 2008-09-23 2009-03-11 腾讯科技（深圳）有限公司 网络游戏中发布网络广告的方法、系统、服务器和客户端
CN101866467A (zh) * 2009-04-17 2010-10-20 中兴通讯股份有限公司 广告发布的实现方法和系统、游戏广告服务器
CN103996131A (zh) * 2014-04-30 2014-08-20 杭州顺网科技股份有限公司 一种针对网游人群的精准广告投放方法

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108269104A (zh) * 2016-12-30 2018-07-10 腾讯科技（深圳）有限公司 媒体信息投放方法、投放引擎服务器和媒体信息投放系统
CN108269104B (zh) * 2016-12-30 2020-10-13 腾讯科技（深圳）有限公司 媒体信息投放方法、投放引擎服务器和媒体信息投放系统

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