WO2016177280A1 - 记录及还原网页中点击位置的方法和装置 - Google Patents

记录及还原网页中点击位置的方法和装置 Download PDF

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Publication number
WO2016177280A1
WO2016177280A1 PCT/CN2016/079813 CN2016079813W WO2016177280A1 WO 2016177280 A1 WO2016177280 A1 WO 2016177280A1 CN 2016079813 W CN2016079813 W CN 2016079813W WO 2016177280 A1 WO2016177280 A1 WO 2016177280A1
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WIPO (PCT)
Prior art keywords
area
click
webpage
user
location
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/079813
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English (en)
French (fr)
Chinese (zh)
Inventor
田亮
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Filing date
Publication date
Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Priority to EP16789274.4A priority Critical patent/EP3293642A4/en
Priority to KR1020177034863A priority patent/KR102403024B1/ko
Priority to JP2017557452A priority patent/JP2018515845A/ja
Priority to SG11201708943XA priority patent/SG11201708943XA/en
Publication of WO2016177280A1 publication Critical patent/WO2016177280A1/zh
Priority to US15/797,698 priority patent/US20180048726A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range

Definitions

  • the present application relates to the field of computer technology, and in particular, to a method and apparatus for recording and restoring a click position in a webpage.
  • the first method is to use the upper left corner of the webpage as the reference coordinate [0, 0]. This method is suitable for a pure static webpage with a left layout.
  • the second method is to use the top of the vertical center axis of the web page as the reference coordinate [center, 0], which is suitable for a pure static web page with a centered layout.
  • the content and structure of the web page may change with time, user identity, scene, etc., and the web page used in the later data analysis may be different from the web page actually accessed by the user, resulting in failure of the recorded data and later Inaccurate data analysis.
  • the embodiment of the present invention provides a method and a device for recording and restoring a click position in a webpage, which are used to solve the problem that the data recorded by the user in the webpage in the prior art is invalid and the data analysis is not accurate. The problem is true.
  • the reference area into a plurality of operation areas according to a frame structure and a style of the webpage, and determining an area other than the reference area in the webpage as an operation area, wherein the webpage element in the operation area is in the operation area
  • the coordinate position is fixed, and the operation area has at least one reference coordinate position;
  • the method for restoring a click position in a webpage is provided by the embodiment of the present application.
  • the webpage is divided into several operation areas, and the method includes:
  • the click is restored according to the relative coordinates of the location of the click operation of the user at the first moment and the reference coordinate position of the operation region where the user is located, and the location of the operation region in the webpage at the second moment.
  • the click location of the action in the web page is restored according to the relative coordinates of the location of the click operation of the user at the first moment and the reference coordinate position of the operation region where the user is located, and the location of the operation region in the webpage at the second moment.
  • a region determining module configured to determine a reference region in the webpage where the click location is to be recorded
  • a partitioning module configured to divide the reference area into a plurality of operation areas according to a frame structure and a style of the webpage, and determine an area of the webpage other than the reference area as an operation area, wherein the webpage element in the operation area a coordinate position in the operation area fixed, the operation area having at least one reference coordinate position;
  • a determining module configured to determine a current operating area in which the user's click operation is located
  • a processing module configured to calculate, according to a reference coordinate position of a current operation area where the click operation is located, a relative coordinate of a position of the click operation relative to the reference coordinate position, and record the relative coordinate as the Click on the location of the click on the page.
  • An apparatus for restoring a click position in a webpage, where the webpage is divided into a plurality of operation areas, the apparatus includes:
  • a query module configured to query a relative coordinate of a location of a user's click operation obtained by the device for recording a click position in the webpage and a reference coordinate position of the operation region in which the location is located at the first moment;
  • a positioning module configured to determine a location of the operation area in a webpage at a second moment, the second moment being after the first moment
  • a calculation module configured to: at a second moment, a relative coordinate of a location of the click operation of the user at the first moment and a reference coordinate position of the operation region where the user is located, and a location of the operation region in the webpage at the second moment , restore the click location of the click operation in the webpage.
  • the embodiment of the present application provides a method and apparatus for recording and restoring a click position in a webpage.
  • the recording method divides a reference area into a plurality of operation areas according to a frame structure and a style of the webpage by determining a reference area in the webpage of the click position to be recorded.
  • the area of the webpage except the reference area is divided into an operation area, and at least one reference coordinate position is established for each operation area; when the user performs a click operation on the webpage, the current operation area where the click operation is located is determined.
  • FIG. 1 is a schematic flowchart of recording a click position in a webpage according to an embodiment of the present application
  • FIG. 2 is a schematic diagram of a scenario for dividing a webpage into each operation area according to an embodiment of the present disclosure
  • FIG. 3 is a schematic diagram of a scenario for dividing a webpage into each operation area according to another embodiment of the present disclosure
  • FIG. 5 is a schematic diagram of a scene of a click location of a click operation in a banner area of a webpage according to an embodiment of the present disclosure
  • FIG. 6 is a schematic flowchart of restoring a click position in a webpage according to an embodiment of the present application
  • FIG. 7 is a schematic diagram of a scenario in which a location of a banner area is floating relative to a first time in a second time according to an embodiment of the present disclosure
  • FIG. 8 is a schematic flowchart of a process when a location of a operation area is changed at a second time in a process of restoring a click position in a webpage according to an embodiment of the present disclosure
  • FIG. 9 is a schematic diagram of a scenario when an area of an operation area changes at a second time in a process of restoring a click position in a webpage according to an embodiment of the present disclosure
  • FIG. 10 is a schematic flowchart of a process in which a location is deleted in a webpage according to an embodiment of the present disclosure, where the operation area does not exist at the second moment;
  • FIG. 11 is a schematic diagram of a scenario in which a working area does not exist at a second time in a process of restoring a click position in a webpage according to an embodiment of the present disclosure
  • FIG. 12 is a schematic block diagram of an apparatus for recording a click position in a webpage according to an embodiment of the present application.
  • FIG. 13 is a schematic diagram of a device for restoring a click location in a webpage according to an embodiment of the present application
  • FIG. 14 is a schematic diagram of a scenario for establishing a reference coordinate of a webpage in the prior art
  • FIG. 15 is a schematic diagram of another scenario in the prior art for establishing reference coordinates of a webpage.
  • FIG. 1 is a process for recording a click position in a webpage according to an embodiment of the present application, which specifically includes the following steps:
  • the reference area determined here substantially reflects the user's relatively high degree of attention to the part of the area, and the reference area is determined and further divided by the following steps, and the click position record of the reference area can be ensured. Accuracy.
  • the reference area is divided into several operation areas according to a frame structure and a style of the webpage, and an area other than the reference area in the webpage is determined as an operation area.
  • the coordinate position of the webpage element in the operation area in the operation area is fixed, that is, the webpage element in any one operation area is static with respect to the operation area in which it is located.
  • the webpage elements mentioned here may be texts, pictures, links, and the like in the webpage.
  • the operating area has at least one reference coordinate position, which may alternatively be the upper left corner of the respective operating area, or the top of the vertical center axis of the respective operating area, or the like.
  • Each operation area may be provided with a plurality of different reference coordinate positions to more accurately record the click position of the user's click operation.
  • the historical operation behavior of the reference area of the user in the webpage can also be integrated. For example, according to the frame structure and style of the webpage, it can be determined that the information area info in the webpage is an independent area, and at this time, the historical operation behavior of the user is obtained. It is known that the information area info has a relatively high degree of attention relative to the surrounding area, and when the operation area is divided, the information area can be divided into an independent operation area. On the other hand, if the attention degree of the information area info and the adjacent advertisement area ads are approximated according to the history operation behavior of the user, when the operation area is divided, the two areas can be collectively determined as one operation area.
  • the plurality of operation areas divided by the reference area may include, for example, a header area header, and/or a banner area banner, and/or an information area info, and/or an advertisement area ads, and/or a tail area footer, and/or Or the sidebar of the toolbar area.
  • a plurality of operation areas divided by the reference area may also include a nesting situation shown here: the advertisement area is nested within the information area.
  • the range or boundary of each operation area can be determined according to the frame structure and style of the webpage.
  • the area default:container other than the reference area in the web page is determined to be a separate operation area.
  • the reference coordinate position of the operation area is selected from a reference coordinate position of any one of the plurality of operation areas divided by the reference area.
  • there are some "invalid" areas in a web page (relatively, the reference area can be considered as a valid area), for example: between block elements, between inline elements, between block elements and inline elements.
  • User click location data in these areas usually does not have a high reference value. Determining these areas as an operation area and using a reference coordinate position of a valid reference area together can greatly increase the determinability of click coordinates of these areas. .
  • the browser can obtain the DOM element (which can be nested) corresponding to the user's click operation. Since the operation area in the webpage is marked on the DOM element, it can be recursively by layer by layer. The way to find the mark of the operation area, and once the mark of the operation area is found, it is considered that the user's click operation is located in the corresponding operation area.
  • the browser may send the mark information to the server, and the server determines the operation area corresponding to the click operation of the user.
  • the illustrated DOM nested structure assumes that the user clicked on the text of "Slide 1".
  • the operation area is the operation area in which the user clicks.
  • S14 Calculate the relative coordinates of the location of the click operation relative to the reference coordinate position based on the reference coordinate position of the current operation area where the click operation is located, and record the relative coordinate as the click of the click operation on the webpage. position.
  • the above example is continued. If it is determined that the user's click operation is located in the banner area, the upper left corner of the banner area is used as the reference coordinate position [0, 0], and the location of the click operation and the reference coordinate position are The relative sitting is marked as banner:[x,y].
  • the calculation process here can be selectively performed by a browser on the server or client, and the unit of relative coordinates of the record can be "pixels".
  • the relative coordinates as the click position of the click operation in the webpage may be recorded in the Nginx server, and the Nginx server may also record the operation time of the click operation for use in later data restoration.
  • Nginx server occupies less memory and has strong concurrency, it is especially suitable as a web server here to store a large number of user click location data at the same time.
  • other types of servers may be used for storing the click location data.
  • FIG. 6 is a process for restoring a click location in a webpage according to an embodiment of the present application, and specifically includes the following steps:
  • S21 Query the relative coordinates of the location of the click operation of the user obtained by the method of clicking the location in the recorded webpage at the first moment and the reference coordinate position of the operation area in which the user is located.
  • the second moment herein may refer to any moment between the first moment and the current time (including the current time) that needs to analyze the click position data of the user.
  • the position of the operation area in the webpage may refer to the coordinate of the reference coordinate position of the operation area in the webpage, where the upper left corner of the banner area is used as the reference coordinate position [0, 0] of the area, and the banner area is determined in the webpage.
  • the position is [a,b].
  • the banner area is a floating area in the web page.
  • the relative coordinate of the user's click operation location and the reference coordinate position of the banner area in which the user is located is banner:[x,y]
  • the position of the banner area in the webpage is changed to [a, b]
  • the click position of the click operation in the web page at the second moment is determined as [x+a, y+b].
  • the click location data within the banner area itself still has a reference value. At least to some extent, the user's click behavior in the area is reflected; and for other operation areas where no position change has occurred, since the corresponding reference coordinate positions are provided, the click position data in the respective areas can be accurately restored.
  • the location determination operation when the location is clicked in the restored webpage, it is also determined whether the area of the operation area where the click operation is located at the first time is larger than the area of the second time; if not, it means that at the second time, If the click operation is still located in the operation area, the normal click position determination operation is performed; if yes, it is further determined whether the click operation is outside the operation area at the second time; if not, the normal click is performed.
  • the location determination operation if so, the server will hide the data of the click location of the click operation on the webpage for the restoration process. In the embodiment shown in FIG.
  • the click operation is outside the banner area at the second moment, and since the area of the information area changes, the click operation falls within the information area, at which time the click of the click operation is hidden.
  • the location data eliminates data that does not have reference value, and on the other hand avoids data interference of the click location data on the information area.
  • the server when the location is clicked in the restored webpage, it is also determined whether the operation area in which the click operation is located exists at the second moment; if yes, the normal click location determination operation is performed; if not, then The server will hide the data of the click location of the click operation on the webpage for this restoration process.
  • the banner area in which the first moment is clicked is in the first The second time does not exist. At this time, hiding the click position data of the click operation can ensure the validity of the click position data used in the data analysis.
  • FIG. 12 is a schematic block diagram of an apparatus for recording a click location in a webpage according to the embodiment, which specifically includes:
  • the area determining module 31 is configured to determine a reference area in the webpage where the click location is to be recorded;
  • a partitioning module 32 configured to divide the reference area into a plurality of operation areas according to a frame structure and a style of the webpage, and determine an area of the webpage other than the reference area as an operation area, where the webpage in the operation area An element is fixed in a coordinate position within the operating region, the operating region having at least one reference coordinate position;
  • a determining module 33 configured to determine a current operating area where the user's click operation is located
  • the processing module 34 is configured to calculate, according to a reference coordinate position of the current operation area where the click operation is located, a relative coordinate of a position of the click operation relative to the reference coordinate position, and record the relative coordinate as a The click location of the click operation in the web page.
  • the area determining module 31 is specifically configured to: determine a historical operation behavior of the user in the webpage, and determine an area in which the historical operation behavior of the user in the webpage exceeds a preset threshold as a reference area, and the partitioning module 32 Specifically, the reference area is divided into several operation areas according to a frame structure, a style of the webpage, and a historical operation behavior of the reference area of the user in the webpage.
  • the reference coordinate position of the operation area determined by the area other than the reference area in the webpage is selected from a reference coordinate position of any one of the operation areas divided by the reference area.
  • the operation areas divided by the reference area include: a header area header, and/or a banner area banner, and/or an information area info, and/or an advertisement area ads, and/or a tail area footer, And/or the toolbar area sidebar.
  • the processing module 34 is specifically configured to record the click location of the click operation in the webpage in the Nginx server; the processing module is further configured to record the click operation by using the Nginx server. Operating time.
  • the device for recording the click location in the webpage may be configured on the server.
  • the area determining module 31, the partitioning module 32, and the determining module 33 are disposed on the browser of the client, and the processing module 34 is configured on the server.
  • FIG. 13 is a schematic diagram of a device for restoring a click location in a webpage according to an embodiment of the present disclosure.
  • the webpage is divided into a plurality of operation areas, and the apparatus includes:
  • the query module 41 is configured to query the relative coordinates of the location of the user's click operation obtained by the device for recording the click position in the webpage at the first moment and the reference coordinate position of the operation region where the user is located;
  • the positioning module 42 is configured to determine a location of the operation area in a webpage at a second moment, the second moment is after the first moment;
  • the calculating module 43 is configured to, according to the second time, the relative coordinate of the location of the click operation of the user at the first time and the reference coordinate position of the operation area where the user is located, and the operation area of the operation area in the webpage at the second time Location, restores the click location of the click action on the web page.
  • the device for restoring the click position in the webpage further includes a comparison module 44, configured to determine whether the area of the operation area at the first time is greater than the area at the second time; if yes, determine At the second moment, whether the click operation is outside the operation area; if so, the data of the click position of the click operation in the web page is hidden.
  • the device for restoring the click position in the webpage further includes an identifying module 45, configured to determine whether the operating area exists at the second moment; if not, hiding the clicking operation in the webpage The data of the click location.
  • the device for restoring the click position in the webpage may be configured on the server or the client, or the positioning module 42 in the device is configured on the browser of the client.
  • the query module 41 and the calculation module 43 are disposed on the server.
  • the embodiment of the present application provides a method and a device for recording and restoring a click position in a webpage.
  • the recording method divides a reference area into a plurality of operation areas according to a frame structure and a style of the webpage by determining a reference area in the webpage of the click position to be recorded.
  • the area of the webpage except the reference area is divided into an operation area, and at least one reference coordinate position is established for each operation area; when the user performs a click operation on the webpage, the current operation area where the click operation is located is determined.
  • the relative coordinates of the position of the click operation relative to the reference coordinate position are calculated as the click position of the click operation in the webpage; since each operation area has its own reference The coordinate position, so when some operating areas change dynamically, it does not affect the click position data of other operating areas, and for the operating area where the dynamic changes occur, the click position data within the operating area still has a reference value with respect to the operating area. Guaranteed the number of clicks recorded The accuracy of the data analysis and post-effective.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • computer-usable storage media including but not limited to disk storage, CD-ROM, optical storage, etc.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that it is stored in the computer readable memory.
  • the instructions produce an article of manufacture comprising an instruction device that implements the functions specified in a block or blocks of a flow or a flow and/or a block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

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PCT/CN2016/079813 2015-05-05 2016-04-21 记录及还原网页中点击位置的方法和装置 Ceased WO2016177280A1 (zh)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP16789274.4A EP3293642A4 (en) 2015-05-05 2016-04-21 Method and apparatus for recording and restoring click position in page
KR1020177034863A KR102403024B1 (ko) 2015-05-05 2016-04-21 페이지 내에서의 클릭 위치를 기록 및 복원하는 방법 및 장치
JP2017557452A JP2018515845A (ja) 2015-05-05 2016-04-21 ウェブページでのクリック位置を記録及び復元する方法並びに装置
SG11201708943XA SG11201708943XA (en) 2015-05-05 2016-04-21 Method and apparatus for recording and restoring click position in webpage
US15/797,698 US20180048726A1 (en) 2015-05-05 2017-10-30 Recording and restoring a click position in a webpage

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510224908.5 2015-05-05
CN201510224908.5A CN106202098A (zh) 2015-05-05 2015-05-05 记录及还原网页中点击位置的方法和装置

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US15/797,698 Continuation US20180048726A1 (en) 2015-05-05 2017-10-30 Recording and restoring a click position in a webpage

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WO2016177280A1 true WO2016177280A1 (zh) 2016-11-10

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US (1) US20180048726A1 (enExample)
EP (1) EP3293642A4 (enExample)
JP (1) JP2018515845A (enExample)
KR (1) KR102403024B1 (enExample)
CN (1) CN106202098A (enExample)
SG (2) SG11201708943XA (enExample)
WO (1) WO2016177280A1 (enExample)

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CN108984070B (zh) * 2017-05-31 2021-01-26 北京京东尚科信息技术有限公司 用于热力图成像的方法、装置、电子设备及可读介质
CN107506291B (zh) * 2017-06-30 2023-09-22 杭州大搜车汽车服务有限公司 一种基于数据采集的分析方法及装置
CN110020350A (zh) * 2017-09-28 2019-07-16 北京国双科技有限公司 网页热力图的绘制方法、装置、存储介质及处理器
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