WO2016169242A1 - 位置信息获取方法和装置、广告推送方法和装置 - Google Patents

位置信息获取方法和装置、广告推送方法和装置 Download PDF

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Publication number
WO2016169242A1
WO2016169242A1 PCT/CN2015/092986 CN2015092986W WO2016169242A1 WO 2016169242 A1 WO2016169242 A1 WO 2016169242A1 CN 2015092986 W CN2015092986 W CN 2015092986W WO 2016169242 A1 WO2016169242 A1 WO 2016169242A1
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WIPO (PCT)
Prior art keywords
advertisement
user
location information
location
push
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PCT/CN2015/092986
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English (en)
French (fr)
Inventor
陈亚斌
张轶卿
李建华
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中兴通讯股份有限公司
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Publication of WO2016169242A1 publication Critical patent/WO2016169242A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to a location information acquisition method and apparatus, an advertisement push method and apparatus.
  • the advertising forms of the mobile app include: banner, pop-up, full-screen/half-screen, scoreboard, and recommendation list.
  • the majority of APP developers and advertising businesses are considering other forms of advertising. However, there is a contradiction here.
  • the existence of advertisements and more frequencies will affect the user experience. From the perspective of user experience, reducing or even filtering advertisements will affect the current APP business environment.
  • the current APP advertisement basically pushes the user without difference, and all users see the same advertisement content, in which a large number of pushes are invalid pushes, and the target of the advertisement push has no corresponding demand at all.
  • advertisers tend to push higher frequency, and for APP developers, they tend to insert more ads into the app in order to get more benefits, so they also increase. More invalid pushes, such invalid push consumes user traffic, worsening the user experience, and also crowding out more wireless network resources. So if there is a technology that can improve the efficiency of advertising push, there will be a win-win situation for users, network operators, APP developers, advertising agencies, and advertisers.
  • One way to increase the efficiency of ad delivery is to push ads based on user location information.
  • brands are concentrated in finance, e-commerce, daily sales, automotive, and promotion. They are generally national, and all regional potential promotion needs are suppressed, such as regional supermarkets, shopping malls, theaters, Tourism, etc., such promotion generally has a clear promotion area, and the promotion budget is relatively limited, and it is unable to match the indiscriminate characteristics of APP advertisements. If the location-based advertisement push in APP advertisements can match such requirements well, expand new ones. market.
  • the APP software will be installed on the smart terminal outside the operating system.
  • the APP will install the Software Development Kit (SDK) plug-in for the third-party mobile advertising platform.
  • SDK Software Development Kit
  • the APP will display the advertisement through the SDK. Conduct an ad download display.
  • the third-party SDK also collects user information, including the user's location information.
  • the problem here is that the third-party APP does not always run, and the user or the management software controls the APP that is not running for reasons such as power saving, traffic saving, etc., so that the SDK of the three-party mobile advertising platform cannot obtain reliable location information of the user for a long time.
  • the main technical problem to be solved by the present invention is to provide a method and device for acquiring location information, an advertisement pushing method and device, and a technical problem of how to collect user location information completely and effectively.
  • the present invention provides a location information acquisition method, including the following steps:
  • the location information of the communication area to which the user belongs is obtained according to the collected user service signaling, and the location information of the communication area to which the user belongs is used as the location information of the user.
  • the step of collecting user service signaling in the carrier network includes:
  • the user service signaling reported by the network device for implementing the user service in the carrier network is collected.
  • the step of acquiring the location information of the communication area to which the user belongs according to the collected user service signaling includes:
  • the present invention also provides an advertisement pushing method, comprising the following steps:
  • the determining, according to the location information of the multiple users and the advertisement pushing requirement, the target user of the advertisement to be pushed includes:
  • a target user to be pushed is determined based on the advertisement push demand and the stored location characteristics.
  • the advertisement pushing requirement includes: a location feature that needs to push the advertisement, an advertisement content that needs to be pushed, and an advertisement pushing manner;
  • the step of determining the target user of the advertisement to be pushed according to the advertisement push requirement and the stored location feature includes:
  • the step of performing advertisement push on the target user according to the advertisement push requirement includes:
  • the advertisement content is pushed to the target user by the advertisement pushing manner.
  • the location feature comprises at least one of a real-time location and a historical location.
  • the present invention also provides a location information acquisition apparatus, including: an acquisition module and a location information acquisition module;
  • the collecting module is configured to collect user service signaling in an operator network
  • the location information obtaining module is configured to acquire location information of a communication area to which the user belongs according to the collected user service signaling, and use location information of the communication area to which the user belongs as the location information of the user.
  • the collecting module is configured to:
  • the user service signaling reported by the network device for implementing the user service in the carrier network is collected.
  • the location information obtaining module is configured to:
  • the present invention provides an advertisement pushing device, comprising: a pushing module, a determining module, and the position information acquiring device according to any one of the above;
  • the location information obtaining module is configured to acquire location information of multiple users
  • the determining module is configured to obtain an advertisement push requirement, and determine, according to the location information of the multiple users and the advertisement push requirement, the target user to be pushed the advertisement;
  • the push module is configured to perform advertisement push on the target user according to the advertisement push requirement.
  • the determining module is configured to:
  • a target user to be pushed is determined based on the advertisement push demand and the stored location characteristics.
  • the advertisement pushing requirement includes: a location feature that needs to push the advertisement, an advertisement content that needs to be pushed, and an advertisement pushing manner;
  • the determining module is set to:
  • the pushing module is configured to push the advertisement content to the target user by using the advertisement pushing manner.
  • the present invention provides a location information acquisition method and apparatus, an advertisement push method and apparatus, and a location information acquisition method of the present invention, which includes: collecting user service signaling in an operator network; and acquiring a user according to the collected user service signaling.
  • the location information of the communication area is used as the location information of the user's communication area; the location information acquisition method of the present invention acquires the location information of the user through the service signaling in the operator network;
  • the operation can collect complete and effective user location information, and solve the technical problem of how to collect user location information completely and effectively.
  • FIG. 1 is a schematic flowchart of a method for acquiring location information according to Embodiment 1 of the present invention
  • FIG. 2 is a schematic diagram of a location information device deployment according to Embodiment 2 of the present invention.
  • FIG. 3 is a schematic diagram of another location information device deployment according to Embodiment 2 of the present invention.
  • FIG. 4 is a schematic flowchart of acquiring location information of a location information device by a location information device according to Embodiment 2 of the present invention
  • FIG. 5 is a schematic flowchart diagram of an advertisement pushing method according to Embodiment 3 of the present invention.
  • FIG. 6 is a schematic flowchart diagram of another advertisement pushing method according to Embodiment 3 of the present invention.
  • FIG. 7 is a schematic structural diagram of two locations of a location information acquiring apparatus according to Embodiment 4 of the present invention.
  • FIG. 8 is a schematic structural diagram of an advertisement pushing apparatus according to Embodiment 5 of the present invention.
  • Embodiment 1 is a diagrammatic representation of Embodiment 1:
  • the present embodiment provides a method for acquiring location information, as shown in FIG. 1 , which includes the following steps:
  • Step 101 Collect user service signaling in the carrier network.
  • the carrier network in this embodiment may include: a 2G, 3G or 4G network.
  • the monitoring device is configured to monitor user service signaling in the carrier network. Specifically, it is configured to monitor signaling interaction between the user terminal and the network, such as location update, handover, voice call, and short message.
  • the monitoring device can collect user service signaling and analyze the content of the service signaling in a physical manner; then, the service signaling can be sent to the location information acquiring device.
  • the monitoring device may be a monitoring probe device deployed in the carrier network.
  • the probe device is deployed on each network element interface location in the carrier network, and collects user service signaling and parses user service signaling in a physical manner.
  • the probe device can transmit user traffic signaling to the location information acquisition device.
  • the location information obtaining device is connected to the monitoring probe device, and receives the user service signaling reported by the monitoring probe device.
  • the network device used to implement the user service in this embodiment may be a wireless access device or a core network device deployed in the carrier network, and the network device and the user terminal, and the network device exchange user service signaling to implement the user service.
  • the user service signaling may be sent by the network device to the location information acquiring device.
  • the network device may transmit the information to the location information acquiring device by using various methods such as logs, messages, and the like.
  • a location information acquisition device and a network in a Long-Term Evolution (LTE) network The device is connected to receive the user service signaling reported by the network device.
  • LTE Long-Term Evolution
  • Step 102 Acquire location information of the communication area to which the user belongs according to the collected user service signaling, and use the location information of the communication area to which the user belongs as the location information of the user.
  • the method in this embodiment can extract the identification information of the communication area from the collected user service signaling, and the user service signaling includes the identification information of the communication area (for example, the communication cell, the routing area, the paging area, and the like).
  • the communication area to which the user belongs is determined according to the extracted identification information.
  • the location information of the communication area to which the user belongs may be obtained, and the location information of the communication area is used as the location information of the user.
  • the location information of the base station corresponding to the communication area is used as the location information of the user.
  • the wireless coverage of the mobile network is generally deployed in a cellular format, and each cell has a separate identifier.
  • the method may extract the identifier of the cell where the user is located, and then obtain the cell corresponding to the identifier.
  • the location information of the cell (which may be the location information of the base station in the cell), and the location information of the cell is used as the location information of the user.
  • the method of the embodiment can be used to collect the location information of multiple users in the daily running process, and the complete and effective user location information can be collected without the user cooperation or the third-party APP running all the time.
  • Embodiment 2 is a diagrammatic representation of Embodiment 1:
  • the embodiment provides a communication system, including: a user terminal User, a mobile network (2G/3G/LTE network), a location information device, and an internet internet; wherein the mobile network (2G/3G/LTE network) ) consisting of a base station, an SGSN (Serving GPRS Support Node)/SGW (Serving GateWay), a GGSN (Gateway GPRS Support Node)/PGW (PDN GateWay, PDN Gateway); Service signaling exchange between the terminal, the mobile network, and the Internet to implement services;
  • SGSN Serving GPRS Support Node
  • SGW Serving GateWay
  • GGSN Gateway GPRS Support Node
  • PDN Gateway PDN Gateway
  • the system shown in FIG. 2 is also provided with a monitoring probe device (not shown), and the probe device is deployed at each network element interface location in the carrier network (for example, an interface between the radio access network and the core network) Between the link or the core network device, the interaction of the user service signaling is monitored, and the user service signaling is reported to the location information device;
  • a monitoring probe device not shown
  • the probe device is deployed at each network element interface location in the carrier network (for example, an interface between the radio access network and the core network)
  • the interaction of the user service signaling is monitored, and the user service signaling is reported to the location information device;
  • the location information device is in communication connection (wired or wireless connection) with a monitoring probe device (not shown) deployed in the mobile network; and the user service signaling reported by the monitoring probe device is collected, due to a user's
  • the service has multiple signaling interactions, which all contain user identification information, and some signaling also has identification information of the communication area to which the user belongs; therefore, the location information device can extract the identification information of the communication area from the service signaling, according to The location information of the communication area to which the user belongs is obtained, and the location information of the communication area to which the user belongs is used as the location information of the user.
  • the first step (corresponding to 1 in FIG. 4): the monitoring probe device collects user service signaling in the carrier network;
  • the second step (corresponding to 2 in FIG. 4): the monitoring probe device sends user service signaling to the location information device;
  • the third step (corresponding to 4 in FIG. 4): the location information device acquires user location information according to the received user service signaling.
  • the embodiment further provides a communication system, including: a user terminal User, a mobile network (2G/3G/LTE network), a location information device, and an internet internet; wherein the mobile network (2G/3G/LTE) Network) is composed of SGSN (Serving GPRS Support Node)/SGW (Serving GateWay), GGSN (Gateway GPRS Support Node)/PGW (PDN GateWay, PDN Gateway); user terminal Business communication between the mobile network and the Internet to implement services;
  • SGSN Serving GPRS Support Node
  • SGW Serving GateWay
  • GGSN Gateway GPRS Support Node
  • PDN Gateway PDN Gateway
  • the location information device is connected to the network device in the mobile network, for example, to at least one of the base station, the SGSN/SGW, and the GGSN/PGW; and the network device in the mobile network is configured to transmit the user service letter. And reporting the user service signaling to the location information device;
  • the location information device may extract the identification information of the communication area from the service signaling, obtain the location information of the communication area to which the user belongs according to the communication area to which the user belongs, and use the location information of the communication area to which the user belongs as the location information of the user.
  • the first step (corresponding to 3 in FIG. 4): the network device in the operator network reports user service signaling;
  • the second step (corresponding to 4 in FIG. 4): the location information device acquires user location information according to the received user service signaling.
  • Embodiment 3 is a diagrammatic representation of Embodiment 3
  • This embodiment provides an advertisement pushing method. As shown in FIG. 5, the method includes the following steps:
  • Step 501 Acquire location information of multiple users by using the location information obtaining method as described in Embodiment 1.
  • Step 502 Acquire an advertisement push requirement, and determine a target user to be pushed according to the location information of the multiple users and the advertisement push requirement.
  • the process of determining, according to the location information of the multiple users and the advertisement pushing requirement, the target user of the advertisement to be pushed according to the step 502 includes:
  • a target user to be pushed is determined based on the advertisement push demand and the stored location characteristics.
  • the method of the embodiment may parse the location information of the user to obtain the location feature of each user, that is, the location rule, and store the location feature of each user; and then according to the acquired advertisement push needs and stored location features. Identify the target users of the ad to be pushed.
  • the location feature of the user in this embodiment is the location rule of the user, which may include a real-time location and/or a historical location.
  • the real-time location may be the current location of the user; in this embodiment, the historical location may include a resident location ( For example, at least one of a user's work location, a user's home location, a location of interest to the user, and/or a daily running trajectory (eg, a user's work or home route, a user's shopping route, etc.).
  • the location features in this embodiment are not limited to including real-time locations and historical locations, and may include other location information.
  • the user location information may be analyzed in combination with the user time to obtain the location feature of the user; for example, the location information of the user may be converted into latitude and longitude information, and the location latitude and longitude information of the user may be recorded according to time; and the user may be restored according to the user time and location information. Move the track information and analyze the time the user stays in different locations.
  • the user's location characteristics can be extracted, such as real-time location, historical stop location, resident location, and daily motion trajectory.
  • the advertiser may set an advertisement push requirement, where the advertisement push requirement may include: a location feature that needs to push the advertisement (such as a workday stay location, a location near the home, a daily passing trajectory, etc.), and an advertisement content that needs to be pushed. , advertising push method.
  • the advertisement push requirement may include: a location feature that needs to push the advertisement (such as a workday stay location, a location near the home, a daily passing trajectory, etc.), and an advertisement content that needs to be pushed. , advertising push method.
  • the target user to be pushed is determined based on the matching result.
  • the location feature that needs to push the advertisement may be matched with the stored location feature of each user. If the location feature of a certain user is successfully matched, the user is selected as the advertisement to be pushed. Target user.
  • the location feature that needs to push the advertisement in this embodiment refers to the location rule of the user, and may include at least one of a real-time location and a historical location, where the historical location may include: a resident location (eg, a user work location, a user home location, At least one of the locations of interest to the user), and/or daily running trajectories (eg, user work or home route, user shopping route, etc.).
  • a resident location eg, a user work location, a user home location, At least one of the locations of interest to the user
  • daily running trajectories eg, user work or home route, user shopping route, etc.
  • Step 503 Perform advertisement push on the target user according to the advertisement push requirement.
  • the advertisement push demand includes: a location feature that needs to push an advertisement, an advertisement content that needs to be pushed, and an advertisement push mode;
  • the step specifically includes: pushing the advertisement content to the target user by using the advertisement pushing manner.
  • the advertisement pushing manner in this embodiment may include a short message, a multimedia message, an APP advertisement, or a WAP/WEB page mode.
  • SMS, MMS mode send SMS or multimedia MMS including push information to the target user.
  • APP advertising method in this case, the SDK plug-in needs to be released, built into the cooperative APP, and the push module completes the function of the APP SERVER.
  • the built-in SDK plug-in of the APP initiates a connection with the push module, and downloads the corresponding Advertising content, displayed in the APP ad slot.
  • WAP/WEB service push mode When the user uses the Internet through the carrier network, the service gateway is deployed in the network to provide enhanced WAP/WEB services to improve the user experience. The service gateway inserts the page advertisement and inserts the pushed advertisement content.
  • the advertisement pushing method of the embodiment can understand the complete user location information, and push the advertisement according to the location of the user, improve the accuracy of the advertisement push, save the wireless network resources, and improve the user experience.
  • Step 1 The advertiser clearly identifies the advertising needs.
  • Step 2 The location information device retrieves the matching user in the user database of the device according to the characteristics of the advertiser's push target population, that is, determines the target user to push the advertisement.
  • Step 3 After selecting the target audience, the audience data and the pushed channel are pushed to the push device, and the push device is triggered to push the advertisement.
  • the push content and the push channel are sent to the push device by issuing a push command.
  • the push device is an external device, it is necessary to transmit information in a predetermined manner between the location information device and the push device to trigger the push.
  • Step 4 The push device performs advertisement push. If the advertiser needs to be a short multimedia message mode, the push content is sent to the target user according to the short multimedia message.
  • Step 5 The push device performs advertisement push. If the advertiser demand is the APP advertisement mode, the push device cooperates with the APP built-in SDK plug-in, and pushes the advertisement content when the user opens the APP.
  • Step 6 The push device cooperates with the operator WAP/WEB GW to insert the page advertisement content through the GW.
  • the location information device and the push device can be integrated in one device or separately.
  • Embodiment 4 is a diagrammatic representation of Embodiment 4:
  • the embodiment provides a location information acquiring apparatus, including: an acquiring module and a location information acquiring module;
  • the collecting module is configured to collect user service signaling in an operator network
  • the location information acquiring module is configured to acquire, according to the collected user service signaling, a bit of a communication area to which the user belongs The information is set, and the location information of the communication area to which the user belongs is used as the location information of the user.
  • the acquisition module is configured to:
  • the user service signaling reported by the network device for implementing the user service in the carrier network is collected.
  • the location information obtaining module is configured to:
  • the device of the embodiment can collect the location information of multiple users in the daily running process, and can collect complete and valid user location information without the user cooperation or the third-party APP running all the time.
  • Embodiment 5 is a diagrammatic representation of Embodiment 5:
  • the embodiment provides an advertisement pushing device, including: a pushing module, a determining module, and a location information acquiring device according to the fourth embodiment;
  • the location information obtaining module is configured to acquire location information of multiple users
  • the determining module is configured to obtain an advertisement push requirement, and determine, according to the location information of the multiple users and the advertisement push requirement, the target user to be pushed the advertisement;
  • the push module is configured to perform advertisement push on the target user according to the advertisement push requirement.
  • the determining module in this embodiment is set to:
  • a target user to be pushed is determined based on the advertisement push demand and the stored location characteristics.
  • the advertisement pushing requirement includes: a location feature that needs to push an advertisement, an advertisement content that needs to be pushed, and an advertisement pushing manner;
  • the determining module is set to:
  • the pushing module is configured to push the advertisement content to the target user by using the advertisement pushing manner.
  • the location information acquiring device, the determining module, the pushing module and the integrated device are integrated into one device; of course, the location information acquiring device and the determining module are integrated on one device, and the pushing module is separately integrated on another device or separately. As a device.
  • the advertisement pushing device of the embodiment can understand the complete user location information, push the advertisement according to the location of the user, improve the accuracy of the advertisement push, save the wireless network resources, and improve the user experience.
  • a location information acquisition method and apparatus acquires location information of a user by using service signaling in an operator network; It can collect complete and effective user location information without user cooperation or third-party APP running, and solves the technical problem of how to collect user location information completely and effectively.

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Abstract

本发明公开了一种位置信息获取方法和装置、广告推送方法和装置。本发明的位置信息获取方法，包括：采集运营商网络中的用户业务信令；根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息；本发明的位置信息获取方法能够解决如何完整有效的采集用户位置信息的技术问题。

Description

位置信息获取方法和装置、广告推送方法和装置 技术领域
本发明涉及通信技术领域，尤其涉及一种位置信息获取方法和装置、广告推送方法和装置。
背景技术
随着移动无线技术的发展，更高的接入带宽，更好的服务质量(Quality of Service，简称为QoS)保障技术使得移动分组业务体验得到很大提升，从而促进了移动互联网高速发展，目前国内移动运营商都已建成成熟商用第三代移动通信技术(the 3rd Generation mobile communication technology，简称为3G)网络，第四代移动通信技术(the 4th Generation mobile communication technology，简称为4G)网络也规划建设中。从用户侧角度智能终端已经成为新购买终端的主流，智能终端在网络在线终端中的比重也越来越高。在技术网络终端大发展的情况下，用户可以在非固定接入情况下非常方便的接入使用互联网，通道不再成为问题，智能终端上各种应用(Application，简称为APP)呈现爆发式发展。
移动APP应用的广告形式包括：广告条，弹出广告，全屏/半屏广告，积分墙，推荐列表。广大APP开发者以及广告商业还在考虑其他的广告形式。不过这里有一个矛盾，广告的存在以及更多的频率会影响用户的使用体验，而从用户体验的角度出发减少甚至过滤广告则会导致影响当前的APP商业环境。
当前APP广告基本对用户进行无差别的广告推送，所有用户看到相同的广告内容，其中大量的推送属于无效推送，广告推送的目标根本没有对应的需求。广告主为了达到渠道更好的推送效果，倾向于更高频次的推送，而对于APP开发者来说为了获得更大的收益也倾向于在APP中插入更多的广告，所以也同样增加了更多的无效推送，这样的无效推送消耗了用户流量，恶化了用户体验，同时也挤占了更多的无线网络资源。所以如果有一种技术能够提高广告推送效率，则对用户，网络运营商，APP开发者，广告代理，广告主都会出现共赢的情况。
提高广告的推送效率的一种方式就是基于用户位置信息进行广告推送。目前的广告推送中品牌集中在金融，电商，日销，汽车类，推广一般也都是全国性的，而一切区域性的潜在推广需求则被压抑，比如地区性的超市，商场，影院，旅游等，这类推广一般有明确的推广地域，推广预算也相对有限，无法对接APP广告的无差别特性，如果APP广告中实现基于位置的广告推送则可以很好匹配这类需求，拓展新的市场。
如何才能采集用户的位置信息，目前有以下几种做法：
1、基于用户终端的操作系统收集数据进行分析。苹果的iOS操作系统曾经记录过用户的位置信息，记录用户行为信息涉及用户的隐私，这一行为被用户发现后苹果调整了策略，必 须在用户同意的情况下才可能进行，智能操作系统作为底层软件需要用户的信任，同时又有苹果先例，所以操作系统不会私下进行这类信息收集与分析。同时在用户允许的情况收集用户的位置信息iOS也不能给第三方平台开放，只能用于苹果自己的综合接入设备(Internet Addiction Disorder，简称为iAD)进行基于位置的广告推送，所以第三方APP无法从iOS获取用户的位置信息。安卓系统也是类似的情况。
2、操作系统之外智能终端上还会安装APP软件，APP为了进行一般会安装第三方移动广告平台的软件开发工具包(Software Development Kit，简称为SDK)插件，APP进行广告展示时会通过SDK进行广告下载展示。第三方SDK也会进行用户信息的收集工作，其中包括用户的位置信息。但这里存在的问题是，第三方APP并不是一直运行，用户或者管理软件出于省电省流量等原因会控制不运行的APP，使得三方移动广告平台的SDK无法长期获取用户可靠的位置信息。
综上所述，由于用户的位置信息(例如实时位置信息和历史信息)具有价值，移动互联网广告厂商需要这个信息，但目前业界还没有很好的采集方法，在没有用户配合的情况下无法采集完整的信息。而针对如何完整有效的采集用户位置信息的技术问题，目前尚未提出有效的解决方案。
发明内容
本发明要解决的主要技术问题是，提供一种位置信息获取方法和装置、广告推送方法和装置，能够解决如何完整有效的采集用户位置信息的技术问题。
为解决上述技术问题，本发明提供一种位置信息获取方法,包括如下步骤：
采集运营商网络中的用户业务信令；
根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
可选地，所述采集运营商网络中的用户业务信令的步骤包括：
采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令；
或者
采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
可选地，所述根据采集到的用户业务信令获取用户所属通信区域的位置信息的步骤包括：
从所述采集到的用户业务信令中提取通信区域的标识信息；
根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
同样为了解决上述的技术问题，本发明还提供了一种广告推送方法，包括如下步骤：
利用如上任一项所述位置信息获取方法获取多个用户的位置信息；
获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户；
根据所述广告推送需求对所述目标用户进行广告推送。
可选地，所述根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户的步骤包括：
对所述位置信息进行分析得到所述多个用户的位置特征，并存所述位置特征；
根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
可选地，所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式；
根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户的步骤包括：
将所述需要推送广告的位置特征与存储的多个用户的位置特征进行匹配；
根据匹配结果确定待推送广告的目标用户；
所述根据所述广告推送需求对所述目标用户进行广告推送的步骤包括：
通过所述广告推送方式向所述目标用户推送所述广告内容。
可选地，所述位置特征包括：实时位置和历史位置中的至少一种。
同样为了解决上述的技术问题，本发明还提供了一种位置信息获取装置，包括：采集模块和位置信息获取模块；
所述采集模块，设置为采集运营商网络中的用户业务信令；
所述位置信息获取模块，设置为根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
可选地，所述采集模块，设置为：
采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令；
或者
采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
可选地，所述位置信息获取模块，设置为：
从所述采集到的用户业务信令中提取通信区域的标识信息；
根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
同样为了解决上述的技术问题，本发明提供了一种广告推送装置，包括：推送模块、确定模块和如上任一项所述的位置信息获取装置；
所述位置信息获取模块，设置为获取多个用户的位置信息；
所述确定模块，设置为获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户；
所述推送模块，设置为根据所述广告推送需求对所述目标用户进行广告推送。
可选地，所述确定模块，设置为：
对所述位置信息进行分析得到所述多个用户的位置特征，并存所述位置特征；
根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
可选地，所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式；
所述确定模块，设置为：
将所述需要推送广告的位置特征与存储的多个用户的位置特征进行匹配；
根据匹配结果确定待推送广告的目标用户；
所述推送模块，设置为通过所述广告推送方式向所述目标用户推送所述广告内容。
本发明的有益效果是：
本发明提供了一种位置信息获取方法和装置、广告推送方法和装置；本发明的位置信息获取方法，包括：采集运营商网络中的用户业务信令；根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息；本发明的位置信息获取方法通过运营商网络中业务信令获取用户的位置信息；无需用户配合或者第三方APP一直运行就可以采集到完整有效的用户位置信息，解决了目前如何完整有效的采集用户位置信息的技术问题。
附图说明
图1为本发明实施例一提供的一种位置信息获取方法的流程示意图；
图2为本发明实施例二提供的一种位置信息设备部署的示意图；
图3为本发明实施例二提供的另一位置信息设备部署的示意图；
图4为本发明实施例二提供的一种位置信息设备获取用户位置信息的流程示意图；
图5为本发明实施例三提供的一种广告推送方法的流程示意图；
图6为本发明实施例三提供的另一种广告推送方法的流程示意图；
图7为本发明实施例四提供的一种位置信息获取装置的二结构示意图；
图8为本发明实施例五提供的一种广告推送装置的结构示意图。
具体实施方式
下面通过具体实施方式结合附图对本发明作进一步详细说明。
实施例一：
考虑到如何完整有效的采集用户位置信息的技术问题，本实施例提供了一种位置信息获取方法，如图1所示，包括如下步骤：
步骤101：采集运营商网络中的用户业务信令。
本实施例中运营商网络可以包括：2G、3G或者4G网络。
在本实施例中采集运营商网络中的用户业务信令包括以下两种情况：
1、采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令。
在运营商网中监控设备设置为监控用户业务信令，具体地，设置为监控用户终端与网路的信令交互，比如：位置更新，切换，语音呼叫，短信等业务。监控设备可以通过物理方式采集用户业务信令并解析业务信令的内容；然后可以将业务信令发送给位置信息获取装置。
本实施例中监控设备可以为运营商网络中部署的监控探针设备，探针设备部署在运营商网络中各网元接口位置，通过物理方式采集用户业务信令并解析用户业务信令。探针设备可将用户业务信令发送给位置信息获取装置。
例如，将位置信息获取装置与监控探针设备连接，接收监控探针设备上报的用户业务信令。
2、采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
具体地，本实施例中用于实现用户业务的网络设备可以为运营商网络中部署的无线接入设备或者核心网设备，网络设备与用户终端，网络设备之间交互用户业务信令实现用户业务，在本实施例中可以由这些网络设备将用户业务信令发送给位置信息获取装置，在本实施例中网络设备可以通过日志，消息等各种方式传输给位置信息获取装置。
例如，将位置信息获取装置与长期演进(Long-Term Evolution，简称为LTE)网络中网络 设备对接，接收网络设备上报的用户业务信令。
步骤102：根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
由于用户业务信令中包含用户所属通信区域(例如通信小区、路由区、寻呼区等)的标识信息，本实施例方法可以从采集到的用户业务信令中提取通信区域的标识信息，然后根据提取的标识信息确定用户所属通信区域，在确定通信区域之后就可以获取用户所属通信区域的位置信息，将通信区域的位置信息作为用户的位置信息。具体地，将与通信区域对应的基站的位置信息作为用户的位置信息。
例如，移动网络的无线覆盖一般按照蜂窝格式进行部署覆盖，每个蜂窝小区都有单独的标识，本实施例方法可以从采集用户指令中提取用户所在蜂窝小区的标识，然后获取与标识对应的蜂窝小区的位置信息(可以为蜂窝小区中基站的位置信息)，将蜂窝小区的位置信息作为用户的位置信息。
应用本实施例方法可以在日常运行过程收集多个用户的位置信息，无需用户配合或者第三方APP一直运行就可以采集到完整有效的用户位置信息。
实施例二：
本实施例介绍实施例一所述的位置信息获取方法的具体应用：
如图2所示，本实施例提供了一种通信系统，包括：用户终端User、移动网络(2G/3G/LTE网络)、位置信息设备和互联网internet；其中移动网络(2G/3G/LTE网络)由基站、SGSN(Serving GPRS Support Node，服务GPRS支持节点)/SGW(Serving GateWay，服务网关)、GGSN(Gateway GPRS Support Node，网关GPRS支持节点)/PGW(PDN GateWay，PDN网关)组成；用户终端、移动网络、互联网三者之间进行业务信令交换实现业务；
图2所示的系统，还部署有监控探针设备(图中未示出)，探针设备部署在运营商网络中各网元接口位置(例如在无线接入网与核心网之间的接口链路或者核心网设备之间)，设置为监控用户业务信令的交互，并将用户业务信令上报给位置信息设备；
在本实施例中位置信息设备与移动网络中部署的监控探针设备(图中未示出)通信连接(有线或者无线连接)；采集监控探针设备上报的用户业务信令，由于一个用户的业务有多次信令交互，其中都包含用户标识信息，同时有的信令中还有用户所属通信区域的标识信息；因此，位置信息设备可以从业务信令中提取通信区域的标识信息，根据确定用户所属通信区域,获取所述用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
图2中位置信息设备获取用户位置信息的过程可以参考图4所示的方式一：
第一步(对应图4中的1)：监控探针设备采集运营商网络中的用户业务信令；
第二步(对应图4中的2)：监控探针设备将用户业务信令发送给位置信息设备；
第三步(对应图4中的4)：位置信息设备根据接收到的用户业务信令获取用户位置信息。
具体地，从所述采集到的用户业务信令中提取通信区域的标识信息；
根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
如图3所示，本实施例还提供了一种通信系统，包括：用户终端User、移动网络(2G/3G/LTE网络)、位置信息设备和互联网internet；其中移动网络(2G/3G/LTE网络)由SGSN(Serving GPRS Support Node，服务GPRS支持节点)/SGW(Serving GateWay，服务网关)、GGSN(Gateway GPRS Support Node，网关GPRS支持节点)/PGW(PDN GateWay，PDN网关)组成；用户终端、移动网络、互联网三者之间进行业务信令交换实现业务；
图3所示的系统中，位置信息设备与移动网络中的网络设备连接，比如与基站、SGSN/SGW和GGSN/PGW中的至少一个网络设备连接；移动网络中网络设备设置为传输用户业务信令，且将用户业务信令上报给位置信息设备；
位置信息设备可以从业务信令中提取通信区域的标识信息，根据确定用户所属通信区域,获取所述用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
图3中位置信息设备获取用户位置信息的过程可以参考图4所示的方式二：
第一步(对应图4中的3)：运营商网络中网络设备上报用户业务信令；
第二步(对应图4中的4)：位置信息设备根据接收到的用户业务信令获取用户位置信息。
具体地，从所述采集到的用户业务信令中提取通信区域的标识信息；
根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
实施例三：
本实施例提供一种广告推送方法，如图5所示，包括如下步骤：
步骤501：利用如实施例一所述位置信息获取方法获取多个用户的位置信息。
步骤502：获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户。
具体地，本步骤502中所述根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户的过程包括：
对所述位置信息进行分析得到所述多个用户的位置特征，并存储所述位置特征；
根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
本实施例方法在获取用户的位置信息之后，可以对用户的位置信息解析得到每个用户的位置特征即位置规律，存储每个用户的位置特征；然后根据获取的广告推送需要和存储的位置特征确定待推送广告的目标用户。
本实施例中用户的位置特征为用户的位置规律，其可以包括实时位置和/或历史位置；本实施例中实时位置可以为用户当前的位置；本实施例中历史位置可以包括常驻位置(例如用户工作地点、用户家庭地点、用户感兴趣的地点中的至少一个种)、和/或日常运行轨迹(例如用户上班或者回家路线、用户购物路线等)。
本实施例中位置特征不仅限于包括实时位置和历史位置还可以包括其他位置信息。
本实施例可以结合用户时间对用户位置信息进行分析得到用户的位置特征；例如，可以将用户的位置信息转换为经纬度信息，记录用户随时间变化的位置经纬度信息；根据用户时间和位置信息复原用户移动的轨迹信息，并分析用户在不同位置停留的时间等。通过分析以上信息可以提取用户的位置特征，比如实时位置、历史停留位置、常驻位置和日常运动轨迹。
在本实施例中广告主可以设定广告推送需求，其中广告推送需求可以包括：需要推送广告的位置特征(比如是工作日停留位置，家庭附近位置，日常路过轨迹等)、需要推送的广告内容、广告推送方式。
本实施例中根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户的过程可以包括：
将所述需要推送广告的用户的位置特征与存储的多个用户的位置特征进行匹配；
根据匹配结果确定待推送广告的目标用户。
具体地，在将各用户的位置特征存储之后，可以将需要推送广告的位置特征与存储的各用户的位置特征进行匹配，如某个用户的位置特征匹配成功，则选取该用户作为待推送广告的目标用户。
本实施例中需要推送广告的位置特征指的是用户的位置规律，可以包括实时位置和历史位置中的至少一种，其中历史位置可以包括：常驻位置(例如用户工作地点、用户家庭地点、用户感兴趣的地点中的至少一个种)、和/或日常运行轨迹(例如用户上班或者回家路线、用户购物路线等)。
步骤503：根据所述广告推送需求对所述目标用户进行广告推送。
在所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式的情况下；
本步骤具体包括：通过所述广告推送方式向所述目标用户推送所述广告内容。
本实施例中广告推送方式可以包括短信、彩信、APP广告或者WAP/WEB页面方式。
1)短信，彩信方式，给目标用户发送包括推送信息的短信或者多媒体彩信。2)APP广告方式，这种情况下需要发布SDK插件，内置到合作APP中，推送模块完成APP SERVER的功能，在用户使用APP时，APP内置的SDK插件与推送模块发起连接，并下载对应的广告内容，在APP广告位进行展示。3)WAP/WEB业务推送方式，用户通过运营商网络使用互联网时，网络中会部署业务网关提供增强的WAP/WEB服务提高用户体验，通过业务网关进行页面广告插入，插入推送的广告内容。
本实施例的广告推送方法可以了解完整的用户位置信息，基于用户的位置针对性地推送广告，提高广告推送的准确性、节省了无线网络资源和提升了用户的体验。
下面具体介绍本实施例中广告推送的具体过程，如图6所示：
步骤1：广告主明确广告推广需求。
对于基于位置推送的广告，则需要明确进行广告推送的目标人群的位置特征，比如是工作日停留，家庭附近，日常路过等。广告主明确需求后输入推送需求到位置信息设备，并选择推送渠道(推送方式)以及推送内容。
步骤2：位置信息设备根据广告主的推送目标人群的特征在设备自身的用户数据库中检索匹配的用户，即确定待推送广告的目标用户。
步骤3：选定目标受众后将受众数据以及推送的渠道，推送内容一并提供给推送设备，触发推送设备进行广告推送。图6中通过下发推送命令将推送内容和推送渠道下发给推送设备。
如果推送设备是外部设备，则需要在位置信息设备与推送设备之间按照约定的方式传递信息触发推送。
步骤4：推送设备进行广告推送，如果广告主需求是短彩信方式则按照短彩信方式发送推送内容到目标用户。
步骤5：推送设备进行广告推送，如果广告主需求是APP广告方式则推送设备与APP内置SDK插件配合，在用户打开APP时进行广告内容的推送。
步骤6：推送设备与运营商WAP/WEB GW配合，通过GW进行页面广告内容的插入。
图6中位置信息设备与推送设备可以集成在一个设备中，也可以分开设置。
实施例四：
如图7所示，本实施例提供了一种位置信息获取装置，包括：采集模块和位置信息获取模块；
所述采集模块，设置为采集运营商网络中的用户业务信令；
所述位置信息获取模块，设置为根据采集到的用户业务信令获取用户所属通信区域的位 置信息，将用户所属通信区域的位置信息作为用户的位置信息。
优选地，所述采集模块，设置为：
采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令；
或者
采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
优选地，所述位置信息获取模块，设置为：
从所述采集到的用户业务信令中提取通信区域的标识信息；
根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
应用本实施例装置可以在日常运行过程收集多个用户的位置信息，无需用户配合或者第三方APP一直运行就可以采集到完整有效的用户位置信息。
实施例五：
如图8所示，本实施例提供了一种广告推送装置，包括：推送模块、确定模块和如实施例四所述的位置信息获取装置；
所述位置信息获取模块，设置为获取多个用户的位置信息；
所述确定模块，设置为获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户；
所述推送模块，设置为根据所述广告推送需求对所述目标用户进行广告推送。
优选地，本实施例中所述确定模块，设置为：
对所述位置信息进行分析得到所述多个用户的位置特征，并存所述位置特征；
根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
优选地，所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式；
所述确定模块，设置为：
将所述需要推送广告的位置特征与存储的多个用户的位置特征进行匹配；
根据匹配结果确定待推送广告的目标用户；
所述推送模块，设置为通过所述广告推送方式向所述目标用户推送所述广告内容。
本实施例中位置信息获取装置、确定模块、推送模块和集成在一个设备中；当然也可以是位置信息获取装置、确定模块集成在一个设备上，而推送模块单独集成在另一个设备上或者单独作为一个设备。
本实施例的广告推送装置可以了解完整的用户位置信息，基于用户的位置针对性地推送广告，提高广告推送的准确性、节省了无线网络资源和提升了用户的体验。
以上内容是结合具体的实施方式对本发明所作的进一步详细说明，不能认定本发明的具体实施只局限于这些说明。对于本发明所属技术领域的普通技术人员来说，在不脱离本发明构思的前提下，还可以做出若干简单推演或替换，都应当视为属于本发明的保护范围。
工业实用性
如上所述，本发明实施例提供的一种位置信息获取方法和装置、广告推送方法和装置具有以下有益效果：本发明的位置信息获取方法通过运营商网络中业务信令获取用户的位置信息；无需用户配合或者第三方APP一直运行就可以采集到完整有效的用户位置信息，解决了目前如何完整有效的采集用户位置信息的技术问题。

Claims (13)

  1. 一种位置信息获取方法，包括如下步骤：
    采集运营商网络中的用户业务信令；
    根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
  2. 如权利要求1所述的方法，其中，所述采集运营商网络中的用户业务信令的步骤包括：
    采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令；
    或者
    采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
  3. 如权利要求1或2所述的方法，其中，所述根据采集到的用户业务信令获取用户所属通信区域的位置信息的步骤包括：
    从所述采集到的用户业务信令中提取通信区域的标识信息；
    根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
  4. 一种广告推送方法，包括如下步骤：
    利用如权利要求1-3任一项所述位置信息获取方法获取多个用户的位置信息；
    获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户；
    根据所述广告推送需求对所述目标用户进行广告推送。
  5. 如权利要求4所述的方法，其中，所述根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户的步骤包括：
    对所述位置信息进行分析得到所述多个用户的位置特征，并存所述位置特征；
    根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
  6. 如权利要求5所述的方法，其中，所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式；
    根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户的步骤包括：
    将所述需要推送广告的位置特征与存储的多个用户的位置特征进行匹配；
    根据匹配结果确定待推送广告的目标用户；
    所述根据所述广告推送需求对所述目标用户进行广告推送的步骤包括：
    通过所述广告推送方式向所述目标用户推送所述广告内容。
  7. 如权利要求5或6所述的方法，其中，所述位置特征包括：实时位置和历史位置中的至少一种。
  8. 一种位置信息获取装置，包括：采集模块和位置信息获取模块；
    所述采集模块，设置为采集运营商网络中的用户业务信令；
    所述位置信息获取模块，设置为根据采集到的用户业务信令获取用户所属通信区域的位置信息，将用户所属通信区域的位置信息作为用户的位置信息。
  9. 如权利要求8所述的装置，其中，所述采集模块，设置为：
    采集所述运营商网络的监控设备上报的用户业务信令，所述监控设备设置为监控所述运营商网络中的用户业务信令；
    或者
    采集所述运营商网络中用于实现用户业务的网络设备上报的用户业务信令。
  10. 如权利要求8或9所述的装置，其中，所述位置信息获取模块，设置为：
    从所述采集到的用户业务信令中提取通信区域的标识信息；
    根据所述标识信息确定用户所属通信区域,获取所述用户所属通信区域的位置信息。
  11. 一种广告推送装置，包括：推送模块、确定模块和如权利要求8-10任一项所述的位置信息获取装置；
    所述位置信息获取模块，设置为获取多个用户的位置信息；
    所述确定模块，设置为获取广告推送需求，根据所述多个用户的位置信息和广告推送需求确定待推送广告的目标用户；
    所述推送模块，设置为根据所述广告推送需求对所述目标用户进行广告推送。
  12. 如权利要求11所述的广告推送装置，其中，所述确定模块，设置为：
    对所述位置信息进行分析得到所述多个用户的位置特征，并存所述位置特征；
    根据所述广告推送需求和存储的所述位置特征确定待推送广告的目标用户。
  13. 如权利要求12所述的广告推送装置，其中，所述广告推送需求包括：需要推送广告的位置特征、需要推送的广告内容、广告推送方式；
    所述确定模块，设置为：
    将所述需要推送广告的位置特征与存储的多个用户的位置特征进行匹配；
    根据匹配结果确定待推送广告的目标用户；
    所述推送模块，设置为通过所述广告推送方式向所述目标用户推送所述广告内容。
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