WO2016167433A1

WO2016167433A1 - Viral marketing system and method using qr code

Info

Publication number: WO2016167433A1
Application number: PCT/KR2015/011921
Authority: WO
Inventors: 이유미; 은성배
Original assignee: 이유미
Priority date: 2015-04-17
Filing date: 2015-11-06
Publication date: 2016-10-20

Abstract

A viral marketing system using a QR code is disclosed. The viral marketing system using a QR code, according to one embodiment of the present invention, comprises: a sharing detection unit which detects a sharing signal that is generated according to a receiver terminal receiving a QR code transmitted from a transmitter terminal; a code information reception unit which, according to the detection of the sharing signal, receives, from the receiver terminal, the QR code and identification information of the transmitter; and a code verification unit which determines the authenticity or not of the QR code on the basis of the identification information of the transmitter.

Description

Viral marketing system and method using QR code

Embodiments of the present invention relate to viral marketing systems and methods using QR codes.

Viral marketing (or viral marketing) is a marketing technique designed to help netizens voluntarily promote a company or its products through email or other disseminated media. It spreads like a computer virus. Viral marketing, which began to attract attention as a new Internet advertising technique since the end of 2000, differs from existing advertising in that it is not an advertisement directly promoted by a company, but is transmitted from mouth to mouth through an e-mail of a consumer.

As companies follow trends such as trends and trends, they create content such as web animations that are interesting for netizens, and web animations with fun and fresh contents. Indirect advertising is done by embedding.

Netizens will send these contents to other netizens via e-mail if they are interesting. If this process is repeated, it will become a hot topic among netizens. Such viral marketing is based on content production technology such as web animation technology. Since the file size is small, it can be played in near real time, and anyone can easily produce it using only related programs. It is spreading rapidly because it costs much less than the advertisements used.

According to an embodiment of the present invention, when a QR code is scanned and shared with another person, the spreading information of the QR code may be identified by accumulating and updating the identification information of the person who propagates in the QR code. Provides a viral marketing system and method using QR code that can be utilized in.

Viral marketing system using a QR code according to an embodiment of the present invention includes a share detector for detecting a shared signal generated when the QR code transmitted from the sender terminal is received at the receiver terminal; A code information receiver configured to receive the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal; And a QR code verification unit that determines whether the QR code is authentic based on the identification information of the sender.

In the viral marketing system using a QR code according to an embodiment of the present invention, when the sender terminal and the receiver terminal share the QR code, identification information of the sender is piggybacked to the QR code and transmitted. It may be characterized by.

The viral marketing system using a QR code according to an embodiment of the present invention further includes a marketing manager that provides an incentive to a terminal of each user who propagates the QR code based on at least one identification information included in the QR code. It may be characterized by including.

In the viral marketing system using a QR code according to an embodiment of the present invention, when at least one of a URL and a purchase button of a product included in the QR code is selected, the URL is received from the sender terminal or the receiver terminal. A marketing management unit for receiving at least one of the number of times of access to the target site and the number of clicks according to the selection of the purchase button according to the access, and analyzes the promotional effect of the product based on at least one of the number of accesses and the number of clicks. It may further include.

Viral marketing system using a QR code according to an embodiment of the present invention further comprises a marketing management unit for identifying the propagation path for each QR code based on the unique ID and the identification information included in the QR code. You can do

The code information receiver may include a verification information receiver configured to receive the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal; A seller determination unit determining the validity of the identification information of the sender based on whether the seller has registered a seller; A verification result of requesting verification of the QR code from the QR code verification unit based on a validity determination result of the identification information, and transmitting the verification result of the QR code received from the QR code verification unit to the receiver terminal; It may be characterized by including a transmission unit.

The viral marketing system using a QR code according to an embodiment of the present invention further includes a seller registration unit that registers the sender as a seller when the seller registration request is received from the sender terminal, and the seller registration unit includes the sender registration unit. The personal information may be stored in a seller database corresponding to the identification information.

The viral marketing system using a QR code according to an embodiment of the present invention generates a view for displaying product information included in each QR code for each QR code based on a unique ID included in the QR code. The apparatus may further include a view generator for transmitting the generated view to the sender terminal or the receiver terminal.

Viral marketing method using a QR code according to an embodiment of the present invention comprises the steps of detecting a shared signal generated when the QR code transmitted from the sender terminal is received at the receiver terminal; Receiving the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal; And determining the authenticity of the QR code based on the identification information of the sender.

According to an embodiment of the present invention, whenever the QR code is scanned and shared with another person, the identification information of the propagator is accumulated and updated in the QR code to determine the spread path of the QR code. It can be used in viral marketing.

According to an embodiment of the present invention, the verification of the generated QR code can be performed to enhance the reliability and security of the QR code.

1 is a block diagram illustrating a viral marketing system using a QR code according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a detailed configuration of the code information receiver of FIG. 1.

3 is a diagram illustrating a method of verifying a QR code by a viral marketing system using a QR code according to an exemplary embodiment of the present invention.

4 is a flowchart illustrating a viral marketing method using a QR code according to an embodiment of the present invention.

As the present invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the drawings, similar reference numerals are used for similar elements.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the viral marketing system 100 using the QR code includes a sharing detector 110, a code information receiver 120, a QR code verification unit 130, a marketing manager 140, and a seller registration unit 150. It may include.

The sharing detector 110 detects a sharing signal generated as the QR code transmitted from the transmitter terminal 10 is received by the receiver terminal 20.

Here, the sender terminal 10 refers to a terminal for transmitting the QR code to the receiver terminal 20, and the terminal is a smartphone, a tablet if the device includes a sensor capable of recognizing the QR code. Any device, such as a PC or desktop PC, may be applicable.

In addition, the receiver terminal 20 refers to a terminal that receives the QR code from the sender terminal 10.

Here, transmitting or receiving means that the sender terminal 10 transmits to the receiver terminal 20 by using SNS, posts the QR code that the user has on a specific website, or prints the QR code in a printout such as a newspaper. If the code is posted, the receiver terminal 20 may transmit and receive various methods such as scanning the QR code using a sensor such as a camera. In addition, the QR code may be transmitted using short-range wireless communication including NFC.

When the receiver terminal 20 receives the QR code transmitted from the sender terminal 10, that is, when the sender terminal 10 and the receiver terminal 20 share the QR code, The identification information may be piggybacked on the QR code and transmitted. That is, the identification information of the seller may be added to an existing QR code, and the identification information of a plurality of sellers may be accumulated and piggybacked.

Piggybacked and transmitted, the sender terminal 10 can generate a new QR code including the identification information of the sender based on the QR code received by the sender terminal 10 from a third party. It includes.

That is, when the sender terminal 10 wants to register as a seller for a QR code including specific product information, the sender terminal 10 requests seller registration to the viral marketing system 100, and then identifies its own identification information in the QR code. A new QR code including piggyback may be generated, and the generated QR code may be redistributed.

In addition, the QR code may include content that you want to be widely known, such as goods, events. As described below, identification information of registered sellers may be cumulatively included. The QR code may further include request information for selecting and requesting at least one of the purchase or the seller registration for the product included in the QR code.

For example, a seller may post an online or offline QR code containing information about a particular product to induce sales to others, and a third user who sees the advertisement may use the QR code to To purchase or to register yourself as a seller may request a registration to the viral marketing system 100. That is, when the receiver scans the QR code using the receiver terminal 20, a selection window for selecting purchase or seller registration for the product is popped up on the receiver terminal 20, and the receiver requests a desired request. By selecting, the request can be sent to the viral marketing system.

The detecting of the shared signal means that when the receiver terminal 20 recognizes the QR code, the information indicating that the receiver terminal 20 recognizes the QR code is transmitted to the sharing detector 110. It means.

The code information receiver 120 receives the QR code and identification information of the sender from the receiver terminal 20 in response to the detection of the shared signal.

The QR code may include identification information of the sender, the receiver or a third party seller. Thus, when a third user purchases a product using the QR code, a profit for selling the product can be distributed to all sellers corresponding to the identification information included in the QR code, so that viral marketing can be performed. do.

The code information receiver 120 will be described in detail later with reference to FIG. 2.

The QR code verification unit 130 determines the authenticity of the QR code based on the identification information of the sender.

In the viral marketing system according to an embodiment of the present invention, a structure in which a registered seller is formed has a hierarchical structure, and when a preceding seller is deleted from the hierarchical seller structure, a subsequent seller receives more revenue. The QR code may be at risk of forgery or tampering by users. Therefore, it is necessary to verify the authenticity of the QR code since the QR code is not safe from the risk of forgery and tampering.

The marketing manager 140 may provide an incentive to the terminal of each user who propagates the QR code based on at least one identification information included in the QR code.

As described above, newly generated by piggybacking the seller identification information on the received QR code, the reason why the seller registration structure forms a hierarchical structure is to enable viral marketing. That is, viral marketing may be possible by paying incentives to all sellers in the previous stage of selling the product.

In addition, when at least one of a URL and a purchase button for a product included in the QR code is selected, the marketing manager 140 selects a target site according to the access of the URL from the sender terminal or the receiver terminal. At least one of the number of accesses and the number of clicks according to the selection of the purchase button may be received, and the promotional effect of the product may be analyzed based on at least one of the number of accesses and the number of clicks.

The viral marketing system 100 can grasp the specific process of using the QR code in the process of forming the hierarchical structure, in addition to recognizing identification information of the seller forming the hierarchical structure for enabling viral marketing. .

That is, by using the QR code, the number of visits to a specific web page including product information or the number of purchases of the QR code user may be analyzed to analyze the promotional effect of the product using the QR code.

In addition, the marketing manager 140 may determine a propagation path for each QR code based on the unique ID included in the QR code and the identification information.

Each QR code includes a unique ID, and the propagation path of each QR code may be identified using the QR code and the identification information of the seller, and the propagation path may indicate a preference or interest of a product. If it can be identified in conjunction with the seller's personal information, it is possible to determine the consumption tendency or preference tendency of the product according to the propensity of the seller.

When the seller registration unit 150 receives a seller registration request from the sender terminal, the seller registration unit 150 may register the sender as a seller. More specifically, the information about the identity of the sender may be stored in the seller database corresponding to the identification information.

By registering the sender or receiver as a seller and storing in the seller database, when there is a request for verification of the QR code together with the identification information of the sender, the QR code based on the identification information of the sender is compared with the seller database. The authenticity can be determined, and the seller who can receive the incentive can be identified based on the identification information that is piggybacked in the QR code.

In addition, the viral marketing system 100 may further include a view generator, wherein the view generator (not shown) is a product included in each QR code for each QR code based on a unique ID included in the QR code. A view for displaying information may be generated, and the generated view may be transmitted to the sender terminal or the receiver terminal.

For example, the view generation unit may generate a view in which the information about the product included in the QR code is encoded in the HTML form and transmit the view to the terminal, and the terminal user may view the view using a browser installed in the terminal. can see. If the QR code includes a specific URL instead of the product information, the URL may be provided to the terminal so that the terminal directly accesses the URL.

FIG. 2 is a block diagram illustrating a detailed configuration of the code information receiver of FIG. 1. Referring to FIG. 2, the code information receiver 120 may include a verification information receiver 210, a seller determiner 220, and a verification result transmitter 230.

The verification information receiver 210 may receive the QR code and the identification information of the sender from the receiver terminal 20.

The verification of the QR code may be generated based on the received QR code and identification information of the sender. Accordingly, the code information receiver 120 may receive the QR code and the identification information of the sender.

The seller determination unit 220 may determine the validity of the identification information based on whether the sender has registered a seller.

In order to generate the QR code including the identification information of the sender, the sender must be registered as a seller. Whether the sender is registered as a seller, that is, whether validity of the sender identification information may be determined by comparing the sender identification information with the seller database.

When the receiver terminal 20 receives the QR code generated by the transmitter terminal 10 including the identification information of the transmitter, the receiver terminal 20 transmits the QR code to the viral marketing system 100. The request for verifying the reliability of the sender and the QR code may be transmitted based on a unique ID and identification information of the sender.

The verification result transmitting unit 230 requests the QR code verification unit to verify the QR code based on a validity determination result of the identification information, and receives the verification result of the QR code received from the QR code verification unit. Can transmit to the receiver terminal.

If it is determined that the request is reliable, the receiver may select to purchase an item or register as a seller of the product based on the received QR code.

In the first step, the sender terminal 10 may receive a QR code by scanning using a camera or receiving from a third party.

In the second step, the receiver terminal 20 may generate a QR code including the identification information of the sender based on the received QR code.

In a third step, the sender terminal 10 may transmit the generated QR code to the receiver terminal 20.

In a fourth step, the receiver terminal 20 may transmit a unique ID included in the QR code and identification information of the sender.

In a fifth step, the viral marketing system 100 may determine the validity of the sender identification information.

In a sixth step, the viral marketing system 100 may verify the QR code.

In a seventh step, the viral marketing system 100 may transmit the verification result to the receiver terminal 20.

4 and 1, in step 410, as the viral marketing system 100 receives the QR code transmitted from the sender terminal 10 through the share detector 110, the receiver terminal 20 is received. Detect the shared signal generated.

Next, in step 420, the viral marketing system 100 receives the QR code and the identification information of the sender from the receiver terminal 20 according to the detection of the shared signal through the code information receiver 120. .

Next, in step 430, the viral marketing system 100 determines the authenticity of the QR code based on the identification information of the sender through the QR code verification unit 130.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

Claims

A sharing detector for detecting a shared signal generated when a QR code transmitted from a transmitter terminal is received at a receiver terminal;

A code information receiver configured to receive the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal; And

And a QR code verification unit for determining the authenticity of the QR code based on the identification information of the sender.
The method of claim 1,

When the sender terminal and the receiver terminal share the QR code,

Viral marketing system using a QR code, characterized in that the identification information of the sender is piggybacked to the QR code and transmitted.
The method of claim 1,

Viral marketing system using a QR code further comprises a marketing management unit for providing an incentive to the terminal of each user who has propagated the QR code based on at least one identification information included in the QR code.
The method of claim 1,

When at least one of a URL for a product and a purchase button included in the QR code is selected, the number of accesses of the target site according to the access of the URL and the selection of the purchase button are selected from the sender terminal or the receiver terminal. And a marketing management unit for receiving at least one of the number of clicks and analyzing the promotional effect of the product based on at least one of the number of accesses and the number of clicks.
The method of claim 1,

Viral marketing system using a QR code, characterized in that further comprising a marketing management unit for identifying the propagation path for each QR code based on the unique ID included in the QR code, and the identification information.
The method of claim 1,

The code information receiving unit

A verification information receiver configured to receive the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal;

A seller determination unit determining the validity of the identification information of the sender based on whether the seller has registered a seller; And

Requesting verification of the QR code by the QR code verification unit based on a validity determination result of the identification information, and transmitting a verification result of transmitting the verification result of the QR code received from the QR code verification unit to the receiver terminal; Viral marketing system using a QR code, characterized in that it comprises a wealth.
The method of claim 1,

When receiving a seller registration request from the sender terminal, further comprising a seller registration unit for registering the sender as a seller,

The seller register

Viral marketing system using the QR code, characterized in that for storing the information about the identity of the sender in the merchant database corresponding to the identification information.
The method of claim 1,

Generate a view for displaying product information included in each QR code for each QR code based on a unique ID included in the QR code, and generate a view for transmitting the generated view to the sender terminal or the receiver terminal. Viral marketing system using a QR code further comprises a wealth.
Detecting a shared signal generated as the QR code transmitted from the sender terminal is received at the receiver terminal;

Receiving the QR code and identification information of the sender from the receiver terminal according to the detection of the shared signal; And

And determining the authenticity of the QR code based on the identification information of the sender.