WO2016130008A1 - Système de distribution de contenu, et procédé de distribution de contenu - Google Patents

Système de distribution de contenu, et procédé de distribution de contenu Download PDF

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Publication number
WO2016130008A1
WO2016130008A1 PCT/NL2016/050100 NL2016050100W WO2016130008A1 WO 2016130008 A1 WO2016130008 A1 WO 2016130008A1 NL 2016050100 W NL2016050100 W NL 2016050100W WO 2016130008 A1 WO2016130008 A1 WO 2016130008A1
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WO
WIPO (PCT)
Prior art keywords
content
communication device
storage device
request
server system
Prior art date
Application number
PCT/NL2016/050100
Other languages
English (en)
Inventor
Joost DE WAAL
Original Assignee
De Waal Joost
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by De Waal Joost filed Critical De Waal Joost
Publication of WO2016130008A1 publication Critical patent/WO2016130008A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

Definitions

  • the invention relates to a content distribution system and a method for distributing content. More specifically, the invention relates to a content distribution system and method using a physical product comprising a storage device storing a resource identifier.
  • the physical objects should enable people possessing the object to obtain digital content (e.g. an album, a video, a text (e.g. a book)) associated with the artist.
  • digital content e.g. an album, a video, a text (e.g. a book)
  • it is not always a viable approach to store the content in the physical object, because there are many economical, commercial and technical advantages in online content distribution.
  • a content distribution system for distributing content to at least a first communication device and a second communication device.
  • the content distribution system may include a plurality of communication devices.
  • the content may comprise video, audio, still images, text, etc.
  • the content distribution system comprises a physical object and a server system.
  • the server system may comprise one or more servers.
  • the physical object comprises at least one storage device storing at least one server address, a storage device identifier and data.
  • the storage device comprises a short-range wireless communication chip, also referred to as tag (e.g. a near field communication (NFC) tag), comprising at least one server address identifying the server system to which a request for content should be directed when the storage device is read by the communication device.
  • tag e.g. a near field communication (NFC) tag
  • the storage device is configured for short-range communication, i.e. less than 1 meter.
  • the storage device may, alternatively, be read in another manner, e.g. optically.
  • the communication device may sense or read the stored resource identifier from the storage device in any suitable manner, e.g. optically by means of a camera in the communication device.
  • the storage device also stores a storage device identifier identifying the storage device.
  • the storage device identifier is uniquely determined, e.g. hard-coded, by the manufacturer of the storage device and cannot be manipulated.
  • the storage device identifier is the UID of the NFC tag .
  • the storage device also stores data.
  • the data is e.g. a random string of characters, in contrast to the storage device identifier which is a serial number.
  • the physical object may comprise any object held suitable by the content distributor, the content owner or another party for distributing the content.
  • the physical object comprises a sticker, button or card containing the storage device, wherein the sticker is attached to and/or the card is contained in another product, e.g. a magazine, a media product, a voucher etc.
  • media products include a box of a content carrier, e.g. a cd or dvd box or a vinyl record sleeve.
  • the physical object may contain multiple tags with different
  • the first communication device and the second communication device are configured to read the data from the storage device, e.g. by triggering and receiving an NFC- formatted response, comprising the server address, the storage device identifier and the data.
  • the communication devices may include smartphones, tablet computers, laptop computers, smart glasses, smartwatches , (possibly cooperating with other
  • the server system is located remote from the physical object and is accessible using the server address stored on the storage device.
  • the server system also stores (a copy of) the storage device identifier and the data stored on the storage device.
  • the server system also has access to one or more values of one or more selection parameters associated with at least the storage device identifier (and possibly the data (e.g. the random character string) stored on the storage device) .
  • the server system is configured to receive a first request for the content from the first communication device, wherein the first request contains at least the storage device identifier and the data, read from the storage device of the physical object by the first communication device.
  • the server system may receive a similar, second request from the second communication device.
  • the first and second request may contain further parameters, e.g. user parameters or communication device-parameters .
  • the first and second request comprise a URL-type of request.
  • the URL comprises at least the storage device
  • a derivative is the replacement of the server address stored on the storage device by another server address determined in the communication device, e.g. by a particular application linking the server address obtained from the storage device to application server address.
  • Another example of a derivative is the application of a function, e.g. a hash
  • the server address in combination with the storage device identifier is a resource identifier identifying a part of the content, viz. the main content part.
  • the main content part is selected by the server system on the basis of at least the storage device identifier (e.g. the UID) . It should be noted that the server system may link groups of storage device
  • the server system is also configured to select a first selected content part for the first communication device on the basis of one or more first values of one or more selection parameters associated with the storage device identifier.
  • the server system is configured to select a second selected content part for the second communication device on the basis of one or more second values of the one or more selection parameters. Hence, when different values of a selection
  • the server system may e.g. be configured to select a first value or a second value on the basis of further data (e.g. parameter values) contained in the requests (or in previous requests) or on the basis of fulfilment of a condition at the server system (e.g. the time window wherein a request is received or the weather at the moment of receiving the request) .
  • further data e.g. parameter values
  • the server system is configured to enable access for the first communication device and the second communication device to resp. first content comprising the main content part and the first selected content part (and not the second selected content part) for the first communication device and to second content comprising the same main content part and the second selected content part (and not the first selected content part) for the second communication device.
  • the server system may assemble or provide an instruction to assemble the content from the main content part and the first selected content part resp. the main content part and the second selected content part.
  • the first content and/or the second content may be distributed from an external server system.
  • the content may either be pushed towards or pulled from the first communication device resp. the second communication device in a manner known as such to the skilled person. Access to the first content and the second content is only provided when the data received in the first request resp. the second request matches the data stored in the server system in combination with the storage device identifier.
  • the disclosed content distribution system facilitates distribution of physical objects through which content can be enjoyed by enabling online access to the content via a
  • the communication device capable of reading the information stored on the storage device.
  • the communication device has short range communication capabilities with a wireless communication chip associated with the physical object.
  • the content distribution is tied to the physical object by means of the information stored on the storage device provided with the physical object.
  • the physical object may have any shape and may be made of any material because the physical object does not access the online content itself but only has to contain the information. Hence the physical object can be tailor-made to create a strong relation between the owner of the physical object and the artist, organisation, club or other party
  • the content itself can also be
  • selection parameters e.g. tag data, personal data, context information
  • the selected content parts may be played prior to, during or after the main content part.
  • selection of the selected content parts results in a personalized and/or contextualized experience for the user of the communication device.
  • selection parameters will also be referred to as context parameters or personalisation parameters and the selected content parts will also be referred to as
  • the disclosure also relates to a method for distribution of the content, to a computer program or suite of computer programs, to a computer product, to a server system of the content distribution system and to a physical product for use in the content distribution system.
  • the physical object is incapable of communicating the information stored on the storage device directly to the server system, but only via a communication device .
  • main content part to which the storage device identifier relates may change as well.
  • the main content part is context related.
  • context related content parts include a context part that varies with time (e.g. day/night) or with location. Said variation is provided at the server side of the system; the information received with the request from the communication devices do not change necessarily.
  • the format of the main content part may vary, e.g. a high resolution stream vs. a low resolution stream of the same content. Selection parameters obtained from the user device may influence the format.
  • the content may be played via a system external to the communication device, such as a sound system or a video system.
  • the server system has access to a database containing data stored on the storage device associated with the physical object and is configured to authenticate the first request resp. the second request by analysing data of the storage device contained in the first request resp. the second request obtained by reading the storage device with the first communication device resp. the second communication device against the data of the storage device associated with the physical object stored in the database.
  • requests containing non- registered storage device data will not result in enabling access to the content.
  • access to the first content and the second content is made conditional on relation between the data stored in the storage device and received in the request vs. the data stored in the server system. This is beneficial since this data may be provided as random data in contrast to the storage device identifiers that are generally defined and standardized as serial numbers.
  • values of the selection parameters are not only considered as different by the server system when numerical values are different, but may also be different because of alphanumerical differences and other differences, such as the lack of information versus the
  • the values of the selection parameters are contained in a database accessible by the server system .
  • the values of selection parameters available in the database may be based on information obtained from or derived from previous requests for content, information obtained from third parties (e.g. trackers), information obtained when the product was sold etc. Examples of such selection parameters include location, purchase data, customer data, customer
  • the personalized content part may include an advertisement of the shop when the content is accessed by the communication device by reading the storage device identifier from the storage device provided with the physical object.
  • Another use case involves the use of the location of the communication device as a selection (context) parameter associated with a storage device identifier.
  • the location may be obtained from the request and/or from the database (obtained from a previous request or from a tracker, for example) .
  • a user of the first communication device may read a server address and storage device identifier pointing to a music song or part thereof on the server system from an NFC chip contained in a physical object.
  • the communication device transmits the storage device identifier to the server system and the server system identifies the music song associated with the storage device identifier as the main content part to which access should be enabled for the first communication device.
  • the first selected content part is selected by the server system.
  • the first selected content part may e.g. be an advertisement related to the current location (the first value of the context parameter "location") of the first communication device or an introduction by the artist to the music song in the language of the country wherein the physical object and the first
  • the user of the first communication device hands over the physical object to another person who e.g. travels to another country (or takes the
  • the server system will find that the value of the selection parameter "location" associated with the storage device identifier has changed to a second value.
  • the server system will select the same music song or part thereof as the main content part but includes a second selected content part, different from the first selected content part, in the second content made available to the second
  • the second selected content part may be another advertisement related to the current location of the second communication device or an introduction by the artist to the music song in the language of country where the second communication device is located when reading the storage device.
  • the server system is configured to authenticate the first request resp. the second request on the basis of at least one of:
  • selection parameters e.g. in a database accessible by the server system
  • the challenge-response interaction may also be used for other purposes than authentication.
  • the first request is a request that is made for the first time
  • the request may be used to pair the storage device associated with the physical object with at least one of the user and the main content part. This process may be implemented using cookies.
  • the user may be requested to enter a code (that may e.g. be obtained from a web page, the physical object, a manual, a document, etc.) and this code is used to pair the storage device identifier of the storage device with a particular main content part associated with the code.
  • a code that may e.g. be obtained from a web page, the physical object, a manual, a document, etc.
  • this code is used to pair the storage device identifier of the storage device with a particular main content part associated with the code.
  • the storage device may be provisioned with a default resource identifier.
  • the first request in time may be used by the server system to obtain further information about the user in a challenge-response method.
  • the selection parameters (e.g. the values thereof) may be used as a layer of protection for the content.
  • the server system may be configured to disable access to the content if certain criteria regarding one or more values of the selection parameters are not met.
  • the content distribution is tied to a physical object containing the storage device with the storage device identifier, subsequent requests within a particular short time interval with the same identifier of the storage device are unlikely to be made from locations far apart from each other. Hence, a request for content may be denied when the locations from which the request is sent is too far apart from a previous request within the time interval. This may be implemented using time intervals and distance thresholds in the server system.
  • the first request contains data identifying the user of the first communication device and the second request contains data identifying the user of the second communication device.
  • the server system is configured to
  • identification data may e.g. comprise an account name, e-mail address or another identifier, enabling the server system to accurately identify the value of the selection parameter (s) to be used (for selection of the personalized content part and/or for the authentication) for handling the content request.
  • the user identification data may e.g. be obtained by an (automatic) injection of this data from the operating system of the
  • the server system is configured to provide an application (e.g. an app) for the first communication device resp. the second communication device in response to receiving a request for content preceding the first request resp. the second request, wherein the application is configured to obtain the data
  • the server system is configured to receive one or more of the first and second selection parameter values from a third-party system (e.g. a tracker) on the basis of an address of the first communication device resp. the second communication device or user data of users of the first
  • a third-party system e.g. a tracker
  • the storage device comprises a wireless communication chip, e.g. an NFC chip, containing a counter enabled to maintain a counter value indicating the number of attempts to access the resource identifier.
  • the server system is configured to receive the counter value of the counter with the first request from the first communication device and to verify the counter value of the counter with a counter value stored in a database accessible to the server system to obtain a first analysis result.
  • the server system may enable access to the first content for the first communication device in
  • a certain verification algorithm may perform the analysis in the server system.
  • One simple algorithm is to verify whether the counter value is monotonously increasing or decreasing and, if not, block access to the content.
  • Receiving and analysing a counter value provides a level of protection for the content.
  • the counter value may be used as a value of a selection parameter to select the first resp. second content part at the server system.
  • the selected content part may comprise an additional piece of content, e.g. a bonus track of an album, when the counter value exceeds a particular counter value threshold.
  • a link for downloading an application is provided for the communication device in response to a request when the counter value has or exceeds a predetermined value.
  • the server system is configured to provide a management interface for content owners, content providers, advertisers, etc. to control selection of the first selected content part and the second selected content part by setting values (conditions) for one or more of the first
  • selection parameters resp. one or more of the second selection parameters. Accordingly, the content owners, content providers, content creators, content managers, advertisers may control under which circumstances the server system selects which selected content part in addition to the main content part as content to be made accessible to the communication device.
  • the main content part is provided from an external server system and the server system is
  • FIG. 1 is a schematic illustration of a physical object containing a wireless communication chip according to a disclosed embodiment
  • FIG. 2 is a schematic illustration of a content distribution system containing a first physical object and a second physical object and a server system according to a disclosed embodiment
  • FIG. 3 illustrates some steps of content distribution methods according to a disclosed embodiment
  • FIG. 4A is a schematic illustration of a database system available to the server system of the content
  • FIG. 4B is a schematic diagram illustrating a communication device reading different storage devices
  • FIG. 5 is a schematic block diagram of a general system, such as a server system of the content distribution system .
  • FIG. 1 is a schematic illustration of a physical object 1, in this case a pear, containing a storage device 2.
  • storage devices may comprise all forms of storage that enable stored data to be read by a communication device, it will be assumed in the remainder of the description that the storage device 2 comprises a wireless communication chip 2 (also
  • tag having storage capabilities.
  • the wireless communication chip 2 may e.g. comprise a near-field communication (NFC) chip. Other short-range active or passive communication chips may also be applied.
  • NFC near-field communication
  • the wireless communication chip 2 contains information to retrieve content CO to a communication device (not shown in FIG. 1) .
  • the wireless communication chip 2 contains a server address, a storage device identifier and data, e.g. a random character string.
  • the server address and the storage device identifier form a resource identifier pointing to the main content part MC of the content CO and pre-stored on the chip 2 and associated (e.g. attached to or contained in) with the physical product 1.
  • the wireless communication chip 2 contains a counter CTR.
  • the wireless communication chip 2 is programmed to vary a counter value, e.g. to increase or decrease the counter value, upon detecting that the communication chip 2 is triggered to transmit the resource identifier or transmits the resource identifier.
  • a content provider or other party may buy wireless communication chips 2 from a manufacturer.
  • the manufacturer pre-provisions the wireless communication chip 2 with the unique storage device identifier.
  • the content provider or other party may then write the server address and the data to the storage device 2.
  • the wireless communication chip 2 may be lockable, disabling the possibility to write further data to the
  • the wireless communication chip 2 may contain a password or other access identifier AI to enable writing of data to the wireless communication chip 2 by
  • FIG. 2 is a schematical illustration of a content distribution system 10 for distributing content CO to at least a first communication device UE_1 and a second communication device TAB_2.
  • the first communication device is a smart phone and the second communication device comprises a tablet computer.
  • Other communication devices or combinations of communication devices are allowed.
  • the content distribution system 10 comprises a physical object 1 provided with the short-range wireless communication chip 2 storing information as mentioned above. It should be noted that, typically, the content distribution system will comprise multiple physical objects. The object 1 does not contain the actual content CO. The physical object 1 may
  • communication chip 2 may be attached to or contained in the physical object 1.
  • the content distribution system 10 contains a server system 11, located remote from the physical object 1 and the first and second communication devices UE_1 and TAB_2.
  • the server system 11 is configured to receive a first request for the content CO from the first communication device UE_1 and a second request for the content CO from the second communication device TAB_2.
  • the requests contains the storage device
  • the requests are, for example, received at the server system 11 via a telecommunication network TELCO_A resp. a local network WIFI_B and a network 12 containing the server system 11, such as the internet.
  • the server system 11 may contain one or more servers running on one or more hardware systems that may be distributed over the network 12.
  • the server system 11 comprises a management interface for enabling parties to control a part of the content CO to be accessed by the communication devices UE_1 and TAB_2.
  • management access is illustrated by means of a
  • the server system 11 has access to one or more values of selection parameters PARM associated with the storage device identifier.
  • the values for the selection parameters may be obtained from various sources, including, but not limited to, information obtained from the communication devices UE_1, TAB_2 (e.g. from previous requests for content CO, i.e. history information), information obtained from sellers of the physical object 1, information obtained from third party systems 14 (e.g.
  • the value of a selection parameter may also be obtained from a current request for content CO, such as a current location of the communication device UE_1, TAB_2. It should be appreciated that the selection parameters and/or the values thereof are not necessarily
  • a value for a selection parameter may be selected on the basis of at least one of further data in the request from the communication device or the fulfilment of a condition when the request is received at the server system.
  • the values of the selection parameters may be accessible from a database DB, accessible from the server system 11, storing values of these parameters .
  • the requests from the communication devices UE_1, TAB_2 at least contain a storage device identifier received from the wireless communication chip 2, e.g. a UID read from an NFC tag 2.
  • the server address and the storage device identifier constitute a resource identifier pointing to a main content part MC .
  • the request may contain data (e.g. a random character string) and further data (e.g. user data and/or communication device data) .
  • the server system 11 is configured to select a first content part, e.g. personal content part PC_1, on the basis of at least one first value of at least one selection
  • the first personal content part PC_1 and the second personal content part PC_2 are different, while the URI refers to the same main content part MC .
  • the main content part MC may vary in dependence of an applicable context as well.
  • the server system 11 is configured to enable access for the first communication device UE_1 and the second communication device TAB_2 to resp. first content CO comprising the main content part MC and the first personalised content part PC_1 for the first communication device UE_1 and to second content CO comprising the same main content part MC and the second personal content part PC_2 (possibly different from the first
  • Access to the first content CO and the second content CO is made conditional on fulfilling a pre-determined
  • the server system 11 may assemble or provide an instruction to assemble the first resp. the second content CO from the available main content part MC and the first
  • the content CO may be provided from an external server system 13 (as illustrated in FIG. 2) or be provided from server system 11.
  • the content may either be pushed towards or pulled from the first communication device UE_1 resp. the second communication device TAB_2.
  • the network 12 may contain further servers or server systems, such as content server 13, storing the actual content parts MC, PC_1, PC_2.
  • Personalised content parts PC_1, PC_2 may be pre-stored or generated in response to a request for content.
  • the content CO may be stored on the server system 11 itself, the content CO may also be pushed from or requested from content server 13 to the first and/or second communication device UE_1, TAB_2.
  • the server system 11 is configured to enable access to the content CO for the first communication device UE_1 and the second communication device TAB_2 by transmitting a contact identifier of the content server 13 containing the content CO to the first communication device UE_1 and the second communication device TAB_2 to enable these devices to retrieve the content CO (pull) or by
  • the content server or server system 13 may e.g. be hosted by YouTube ®, Spotify ®, Netflix ®, etc.
  • the server providing the actual content may be set in the server system 11, e.g. using
  • the output form of the servers may be flexible based on parameters received from or stored in the server system 11 or 13. For example, the format (screen size, resolution) of the content may differ dependent on whether the communication device UE_1 or TAB_2 is used. Similarly, the content may be provided from a Youtube® server if the server system 11 is aware that the user of the communication device 1 does not have a Spotify account.
  • the disclosed content distribution system 10 facilitates distribution of physical objects 1 through which content CO can be enjoyed by enabling online access to the content CO via a communication device UE_1, TAB_2 having short range communication capabilities with wireless communication chip 2 associated with the physical object 1.
  • the content distribution is tied to the physical object 1 by means of the storage device identifier of the storage device provided with the physical object 1.
  • the physical object 1 may have any shape and may be made of any material because the physical object does not access the online content itself but only has to contain the resource identifier URI .
  • the physical object 1 can be tailor-made to create a strong relation between the owner of the physical object and the artist, organisation, club or other party providing the content CO.
  • the content itself can also be personalised in accordance with personalisation information
  • the values of the personalisation parameters and data from the wireless communication chips 2 may be used to select the selected content parts PC_1, PC_2 and/or to authenticate requests for content CO and/or to configure the form in which the main content MC is presented and/or which content server 13 is used for providing the main content MC .
  • the first communication device UE_1 transmits a stimulus signal (such as an RF signal) energizing the wireless communication chip 2 in physical object 1,
  • step SI for physical object 1 at the same time, earlier or later than the first communication device UE_A.
  • the wireless communication chip 2 contained in or attached to physical object 1 responds by transmitting a message containing at least the server address of the server system 11 to determine the server address, the storage device identifier and the data (e.g. the random
  • the server system 11 has access to database DB wherein combinations of the chip identifier UID_x, UID_y, UID_z, UID_k, UID_1 and corresponding random character strings RCHAR are stored for all wireless communication chips 2 in the field (and hence for all physical objects 1 in the field) .
  • counter CTR in the wireless communication chip 2 may register this event and modify a counter value N (e.g. by increasing the counter value N) .
  • Database DB available to server system 11, may also contain the counter values N_i for all wireless communication chips 2 in the field.
  • each unique chip identifier UID_i is correlated to a corresponding counter value N_i .
  • the counter value N_i is adapted each time a request for content CO is registered by the server system 11 and the adapted counter value is then stored.
  • the initial counter value may e.g. be set to zero .
  • the message from a wireless communication chip 2 triggered by the first communication device UE_1 may contain (server address; UID_x; RCHAR_x; N_x) and is received by the first communication device UE_1.
  • Counter CTR in the wireless communication chip 2 will subsequently modify the counter value N_x to N_x+1.
  • the wireless communication device 2 transmits (address; UID_x; RCHAR_x;
  • the communications devices UE_1, TAB_2 process the incoming messages, e.g. by initiating an application in the communications device UE_1, TAB_2 to access the content CO. Such processes are well known to the skilled person.
  • user identification data (e.g. an account name or e-mail address) may become available to be included in the request for content CO to be transmitted to the server system 11.
  • the user identification data may e.g. be obtained by an (automatic) injection of this data from the operating system of the communication device UE_1, TAB_2 into the request for content in step S4.
  • the communication device UE_1, TAB_2 may run an application that is configured to obtain the user
  • the application may have been obtained by the communication device UE_1, TAB_2 from or via the server system 11 during a previous request for content. Making the application available to the communication device UE_1, TAB_2 may be dependent on the counter value N of a wireless communication chip 2 read by the communication device UE_1,
  • TAB_2. Information may also be collected by server system 11 in a challenge-response interaction between the server system 11 and the communication device (not shown in FIG. 3) .
  • information may be collected by server system 11 in an interaction between the server system 11 and the communication device by retrieving or storing data (e.g. cookies) on the communication device which can be used to identify the
  • the server system 11 receives the first request and the second request from the first communication device UE_1 resp. the second communication device TAB_2.
  • the first request may e.g. contain (UID_x; RCHAR_x; N_x; user id) .
  • the first request may e.g. comprise a URL, such as
  • the domain name is obtained from a domain name server DNS in a manner known to the skilled person. It should be noted that the domain name may be
  • server address in the URL may include on or more subfields, e.g.
  • the communication device UE_1 may run an application mapping the server address stored in the storage device to a different address of the server system 11.
  • step S5 the server system 11 processes the
  • the processing includes at least one of selection of a
  • personalised content part PC_1, PC_2 (or a contextual content part) of the requested content CO and authentication of the request.
  • the processing applies one or more values of selection parameters stored in database DB or obtained from the data contained in the wireless communication chip 2.
  • selection or authentication process includes the storage device identifier UID, the random character string RCHAR and the counter value.
  • the selection parameters are associated with at least the storage device identifier UID and/or the random character string RCHAR associated with the UID.
  • Selection parameters involve parameters relating to the wireless communication chip 2.
  • An example of a selection parameter includes the selling party SLR of the physical object 1.
  • the mass product objects 1 are sold by company ABC.
  • Premium physical objects 1 containing wireless communication chips 2 with identifiers UID_k and UID_1 are sold by parties XYX and ZXY, resp.
  • selection parameter includes the status of the storage device 2.
  • the default value of the storage device status selection parameter is set to OK.
  • the value of the parameter is changed to e.g. "x".
  • selection parameters associated with the wireless communication chip 2, identified as PARM_ch in FIG. 4 may also be stored and used for the processing in step S5.
  • Another category of selection parameters PARM_us relates to the user of the communication device UE_1, TAB_2.
  • the location may be obtained from a previous request for content, for the current request for content, from a third party server tracer 14, etc.
  • a media preference parameter from which it is derived whether or not a person prefers using a specific media format (e.g. high-resoluton video, low-resolution video, mp3-files, flac-files) and/or a specific media service (e.g. YouTube ®, Spotify ®, Netflix ®, Bandcamp ®) .
  • selection of the content part PC_1, PC_2 may be based on a selection parameter associated with the wireless communication chip 2.
  • the selection parameter may be a purchase data parameter, such as selling party parameter SLR. If the user of communication device UE_1 would read the wireless communication chip identified by UID_x, the server system 11 would determine that this wireless communication chip was sold by seller ABC on receipt of the request for content CO in step S4 using UID_A as a key. As a consequence, server system 11 would select personalised content PC_1, e.g. an advertisement of seller ABC, to be made available to the communication device UE_1 in addition to the main content part MC identified by
  • UID_A If a user of another communication device, such as TAB_2 , would read the wireless communication chip 2, TAB_2 would receive the same content CO, viz. main content part MC and personalised content part PC_1, since the selection of the personalized content part PC_1 is based on data associated with the wireless communication chip 2.
  • the seller may have selected the advertisement via computer system COM using the management interface of the server system 11 to set the condition that if a request for content in step S4 is received comprising data (e.g. UID_A) from which the database DB tells that the wireless communication chip 2 was sold with the physical product by him (i.e. shop ABC), the selected content part should be the
  • the selection of the value of the selection parameter could be based on RCHAR_a .
  • Selection of personalised content may also be based on a selection parameter associated with user of the communication device UE_1, TAB_2.
  • the selection parameter may be a location of the user, a social media parameter, a personal preference parameter, etc.
  • ID_5 the identity of the user is determined, e.g. ID_5.
  • the request may have been triggered by scanning wireless communication chip 2 identified by UID_A. Indeed, for ID_5, it is indicated that this user intends to visit the upcoming event EV_X.
  • Step S5 then involves enabling access to the main content part MC associated with UID_A received in step S4 in combination with the news update on the event EV_X as PC_1. If a user identified by ID_3 would use his communication device TAB_2 (or communication device UE_1 after having identified himself to the communication device
  • the chip and/or user-related selection parameters may, instead of or in addition to the selection of the selected content part, be used to authenticate the request for content CO.
  • a request for content CO may come in from user device UE_1 containing UID_1.
  • Server system 11 may then determine that no access should be given to at least one of the main content part or the selected content part. In one embodiment, access to only the selected content part may be provided, wherein the selected content part may read e.g. "The tag referring to the content you requested has been reported as broken. Please visit your local shop for repair or sent your product to [address]".
  • Authentication may also be based on the user-related selection parameter, such as location.
  • Location may be
  • Authentication may be based on a time-dependent distance threshold. For example, if the user of communication device UE_1 is determined to be located at
  • the data read from the wireless communication chip 2 may also be used for content selection and authentication in step S5.
  • the server system 11 may apply the data of the wireless communication chip 2 pre-stored in database DB for authentication purposes.
  • the database DB stores combinations of the chip identifier UID and the random character string RCHAR and, optionally, a counter value N.
  • the server system 11 has access to database DB containing data stored on the wireless communication chip 2 associated with the physical object 1 and is configured to authenticate the first request resp. the second request of step S4 by verifying tag data contained in the first request resp. the second request obtained by reading data from the wireless communication chip 2 with the first communication device UE_1 resp. the second communication device TAB_2 against the data associated with the physical object stored in the database. In this manner, requests containing non-registered tag data will not result in enabling access to the content CO .
  • One example includes the case wherein the database DB of the server system 11 stores a combination of a tag identifier UID of the tag and the random character string RCHAR.
  • the server system 11 receives a tag identifier UID_x and the random character string RCHAR_x in step S4.
  • the server system 11 is configured to authenticate the first request by verifying the received tag identifier UID_x and the received random access string RCHAR_x against the combination UID_x- RCHAR_x in the database DB and enables access to the content CO comprising the main content part MC and a selected first personal content part CP_1 for the first communication device UE_1 only when the authentication is successful (which is true in FIGS. 3 and 4) .
  • the server system 11 is configured to receive the counter value N of the counter CTR with the first request in step S4 from the first communication device UE_1 and to verify the counter value of the counter with a counter value stored in database DB accessible to the server system 11 to obtain a first analysis result.
  • the server system 11 may enable access to the content for the first communication device in dependence of the first analysis result.
  • a certain verification algorithm may perform the analysis in the server system.
  • One simple algorithm is to verify whether the counter value is monotonously increasing or decreasing and, if not, block access to the content CO.
  • Receiving and analysing a counter value provides a level of protection for the content.
  • the counter value may be used to select the first resp. second selected content part at the server system 11.
  • the selected content part may comprise an additional piece of content, e.g. a bonus track of an album, when the counter value exceeds a particular counter threshold.
  • downloading an application is provided for the communication device UE_1, TAB_2 in response to a request when the counter value has or exceeds a predetermined value.
  • steps S6 and S7 distribute the main content part MC and a selected content part PC_1 or PC_2 to the communication devices UE_1, TAB_2.
  • the access is given via content distribution system 13.
  • FIG. 4B is a schematic diagram illustrating a communication device UE_1 reading different storage devices 2 (nog shown) identified in database DB of the server system by respective storage device identifiers UID_x, UID_y, UID_z, UID_k and UID_1.
  • UE_1 reads each of the different storage devices 2
  • a request for content is sent to the server system 11 because each of the storage devices stores the address of the server system.
  • a random character string RCHAR is associated with each storage device and contained in each request as well.
  • the main content part MC is identified by the storage device identifier.
  • the values of the applicable selection parameters are associated with the storage device identifiers UID.
  • a particular value may be selected on the basis of the contents of the request (e.g. the location from which the request is made, the user identity contained in the request) or a condition at the server system (e.g. the time of arrival of the request or the weather at the time of the request) .
  • the communication device UE_1 receives the same main content part when reading each of the storage devices while the selected content part PC may be different for each tag (i.e. the applicable value of a selection parameter is
  • FIG. 5 is a schematic block diagram of a general system, such as the server system 11.
  • the data processing system 110 may include at least one processor 111 coupled to memory elements 112 through a system bus 113. As such, the data processing system may store program code within memory elements 112.
  • the processor 111 may execute the program code accessed from the memory elements 112 via a system bus 113.
  • the data processing system may be implemented as a computer that is suitable for storing and/or executing program code. It should be appreciated, however, that the data
  • processing system 110 may be implemented in the form of any system including a processor and a memory that is capable of performing the functions described within this specification.
  • the memory elements 112 may include one or more physical memory devices such as, for example, local memory 114 and one or more bulk storage devices 115.
  • the local memory may refer to random access memory or other non-persistent memory device (s) generally used during actual execution of the program code.
  • a bulk storage device may be implemented as a hard drive or other persistent data storage device.
  • the processing system 110 may also include one or more cache memories (not shown) that provide temporary storage of at least some program code in order to reduce the number of times program code must be retrieved from the bulk storage device 115 during execution.
  • I/O devices depicted as an input device 116 and an output device 117 optionally can be coupled to the data processing system.
  • input devices may include, but are not limited to, a keyboard, a pointing device such as a mouse, or the like.
  • output devices may include, but are not limited to, a monitor or a display, speakers, or the like.
  • Input and/or output devices may be coupled to the data processing system either directly or through intervening I/O controllers .
  • the input and the output devices may be implemented as a combined input /output device (illustrated in FIG. 5 with a dashed line surrounding the input device 116 and the output device 117) .
  • a combined input /output device illustrated in FIG. 5 with a dashed line surrounding the input device 116 and the output device 117.
  • An example of such a combined device is a touch sensitive display, also sometimes referred to as a
  • touch screen display or simply “touch screen”.
  • input to the device may be provided by a movement of a physical object, such as e.g. a stylus or a finger of a user, on or near the touch screen display.
  • a network adapter 118 may also be coupled to the data processing system to enable it to become coupled to other systems, computer systems, remote network devices, and/or remote storage devices through intervening private or public networks.
  • the network adapter may comprise a data receiver for receiving data that is transmitted by said systems, devices and/or
  • transmitter for transmitting data from the data processing system 110 to said systems, devices and/or networks.
  • Modems, cable modems, and Ethernet cards are examples of different types of network adapter that may be used with the data processing system 110.
  • the memory elements 112 may store an application 119.
  • the application 119 may be stored in various embodiments.
  • the application 119 may be stored in the local memory 114, the one or more bulk storage devices 115, or apart from the local memory and the bulk storage devices. It should be appreciated that the data processing system 110 may further execute an operating system (not shown in FIG. 5) that can facilitate execution of the application 119.
  • the application 119 being implemented in the form of executable program code, can be executed by the data processing system 110, e.g., by the processor 111. Responsive to executing the application, the data processing system 110 may be configured to perform one or more operations or method steps described herein.
  • the data processing system 110 may represent server system 11 as shown in FIG. 2.
  • Various embodiments of the invention may be implemented as a program product for use with a computer system, where the program(s) of the program product define functions of the embodiments (including the methods described herein) .
  • the program(s) can be contained on a variety of non- transitory computer-readable storage media, where, as used herein, the expression "non-transitory computer readable storage media" comprises all computer-readable media, with the sole exception being a transitory, propagating signal.
  • the program(s) can be contained on a variety of transitory computer-readable storage media.
  • Illustrative computer-readable storage media include, but are not limited to: (i) non-writable storage media (e.g., read-only memory devices within a computer such as CD-ROM disks readable by a CD-ROM drive, ROM chips or any type of solid-state non-volatile
  • writable storage media e.g., flash memory, floppy disks within a diskette drive or hard-disk drive or any type of solid-state random-access semiconductor memory
  • the computer program may be run on the processor 111 described herein.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système de distribution de contenu pour la distribution de contenu à au moins un premier dispositif de communication et un second dispositif de communication. Le système de distribution de contenu comprend un système serveur, distant d'un produit physique, qui est configuré pour recevoir une première demande du contenu provenant du premier dispositif de communication et une seconde demande pour le contenu. Le contenu comprend une partie de contenu principal, et une partie de contenu sélectionnée qui est sélectionnée sur la base de valeurs de paramètres de sélection.
PCT/NL2016/050100 2015-02-13 2016-02-11 Système de distribution de contenu, et procédé de distribution de contenu WO2016130008A1 (fr)

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US20140053182A1 (en) * 2012-08-20 2014-02-20 Veiko Jääger Method and system for evaluating and sharing media
US20140224867A1 (en) * 2013-02-12 2014-08-14 Adidas Ag Method of providing digital content for users of physical items

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US20050081135A1 (en) * 2003-10-10 2005-04-14 Kindberg Timothy P. Conveying access to digital content using a physical token
US20140053182A1 (en) * 2012-08-20 2014-02-20 Veiko Jääger Method and system for evaluating and sharing media
US20140224867A1 (en) * 2013-02-12 2014-08-14 Adidas Ag Method of providing digital content for users of physical items

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Publication number Priority date Publication date Assignee Title
CN115086302A (zh) * 2022-06-27 2022-09-20 杭州壹悟科技有限公司 物联网设备数据传输优化方法、系统、物联网设备、介质
CN115086302B (zh) * 2022-06-27 2023-06-20 杭州壹悟科技有限公司 物联网设备数据传输优化方法、系统、物联网设备、介质

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