WO2016119185A1 - 一种产品特性推送的方法以及移动终端 - Google Patents

一种产品特性推送的方法以及移动终端 Download PDF

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WO2016119185A1
WO2016119185A1 PCT/CN2015/071869 CN2015071869W WO2016119185A1 WO 2016119185 A1 WO2016119185 A1 WO 2016119185A1 CN 2015071869 W CN2015071869 W CN 2015071869W WO 2016119185 A1 WO2016119185 A1 WO 2016119185A1
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advertisement
electronic book
storage unit
preset
matching
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PCT/CN2015/071869
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English (en)
French (fr)
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刘一佳
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刘一佳
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Priority to PCT/CN2015/071869 priority Critical patent/WO2016119185A1/zh
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • the invention belongs to the technical field of mobile terminals, and in particular relates to a method for pushing product features and a mobile terminal.
  • the embodiment of the invention provides a method for pushing product features and a mobile terminal, and aims to match an advertisement corresponding to the content according to the e-book selected by the user, and remind the user of the feature.
  • the present invention is achieved by a method for pushing product characteristics, comprising the steps of:
  • an advertisement having the same label as the electronic book is inserted, and the product characteristics are pushed.
  • the method further includes the following steps:
  • an advertisement having the same label as the electronic book is inserted and displayed according to the insertion order and duration of the preset advertisement, and the product characteristics are pushed.
  • the present invention also provides a mobile terminal, the mobile terminal comprising:
  • a first storage unit configured to store a preset electronic book and a classification label matching table
  • a second storage unit configured to store a preset advertisement content and a classification label matching table
  • a matching unit which is respectively connected to the first storage unit and the second storage unit, and is configured to match advertisements having the same label according to an electronic book selected by the user;
  • An ad insertion unit connected to the matching unit, for inserting advertisements and pushing product features.
  • the mobile terminal further includes:
  • a third storage unit configured to store a preset advertisement insertion order and an advertisement duration that match the content of the book
  • a second matching unit which is respectively connected to the output ends of the first storage unit, the second storage unit, and the third storage unit, and is configured to match an insertion order and duration of the advertisement according to the electronic book selected by the user;
  • the advertisement insertion unit is connected to the second matching unit for inserting and displaying an advertisement having the same label as the electronic book and pushing the product characteristic according to the insertion order and duration of the preset advertisement.
  • the user can combine product characteristics with patents/applicants to maximize the value of the invention.
  • FIG. 1 is a schematic flow chart of a method for pushing product features according to an embodiment of the present invention
  • FIG. 2 is a schematic flow chart of another method for pushing product features according to an embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of a mobile terminal according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of another mobile terminal according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a method for pushing a product characteristic according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • a preset electronic book and classification label matching table is stored.
  • the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider.
  • the "e-book and classification label matching table" can be expressed as follows:
  • a preset advertisement content and a classification label matching table are stored; the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider, as one of the embodiments, "Ad Content and Classification Label Matching Table" can be expressed as follows:
  • step S103 an advertisement having the same label as the electronic book is inserted and the product characteristics are pushed according to the electronic book selected by the user.
  • the system plays an advertisement with the same label ("suitable for children") as the video, such as a montic sour milk advertisement. Since the main audience of "100,000 Why" is children, and this group is also the main purchaser of Mengniu sour milk, in this case, the accuracy of advertising is ensured.
  • the product characteristics include, but are not limited to, the state of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
  • the product characteristics are editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the product characteristics are editable and can be used according to the transfer of patent application rights/patents Dynamic Push: The current relevant rights holder of the patent.
  • the push mode of the product feature may be a push mode that allows the user to perceive, such as small frame push and voice push.
  • FIG. 2 is a schematic flowchart diagram of another method for pushing product features according to an embodiment of the present invention, where the method further includes:
  • the preset advertisement insertion order and the advertisement duration matching the book content are stored in step S201;
  • the matching table may be automatically generated according to the program, or may be custom generated by the content provider/platform provider as the In one embodiment, the matching table can be expressed as follows:
  • step S202 according to the preset electronic insertion order and the advertisement duration, the advertisement having the same label as the electronic book is inserted and displayed according to the preset electronic insertion book, and the product characteristics are pushed.
  • the content provider/platform provider can flexibly arrange the order in which the advertisements appear and the duration of the advertisement according to the advertising cost of the merchant.
  • steps S101, S102, and S201 have no absolute relationship, and the three can be stored in any order.
  • FIG. 3 is a schematic structural diagram of a mobile terminal according to an embodiment of the present disclosure, where the mobile terminal includes:
  • the first storage unit 301 is configured to store a preset electronic book and a classification label matching table
  • a second storage unit 302 configured to store a preset advertisement content and a classification label matching table
  • the matching unit 303 is respectively connected to the first storage unit 301 and the second storage unit 302, and is configured to match advertisements having the same label according to an electronic book selected by the user;
  • the advertisement insertion unit 304 is connected to the matching unit 303 for inserting an advertisement and pushing the product characteristics.
  • the working principle is as follows:
  • the system stores the "e-book and classification label matching table" and the "advertising content and classification label matching table” successively by different storage units.
  • the matching unit 303 matches the electronic book selected by the user with the advertisement having the same label, and the advertisement insertion unit 304 inserts the corresponding advertisement according to the matching relationship, and pushes the product characteristic.
  • FIG. 4 is a schematic structural diagram of another mobile terminal according to an embodiment of the present disclosure, where the mobile terminal further includes:
  • a third storage unit 401 configured to store preset insertion order and duration of advertisements matching the content of the book
  • the second matching unit 402 is connected to the output ends of the first storage unit 301, the second storage unit 302, and the third storage unit 401, respectively, for matching the insertion order and duration of the advertisement according to the electronic book selected by the user;
  • the advertisement playing unit 304 is connected to the second matching unit 402 for playing an advertisement and pushing the product characteristics.
  • the system uses different storage units to store the "e-book and classification label matching table", "advertising content and classification label matching table” and the matching relationship between the insertion order and duration of the e-book and the corresponding advertisement. ".
  • the second matching unit 402 matches the electronic book selected by the user with the advertisement having the same label, and simultaneously matches the insertion order and duration of the advertisement, and the advertisement insertion unit 304 according to the matching relationship. , insert the ad and push the product features.
  • the user can combine the product characteristics with the patent/applicant's relevant information to maximize the value of the invention.

Abstract

本发明属于移动终端技术领域，提供了一种产品特性推送的方法以及移动终端，所述方法包括存储预设的电子书籍与分类标签匹配表；存储预设的广告内容与分类标签匹配表；根据用户选择的电子书籍，插入与所述电子书籍具有相同标签的广告并推送产品特性。通过该方法，用户可以将产品特性与专利权/申请人的相关信息相结合，从而使该发明创造的价值最大化。

Description

一种产品特性推送的方法以及移动终端 技术领域
本发明属于移动终端技术领域，尤其是涉及一种产品特性推送的方法以及移动终端。
背景技术
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权(版权)、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将“版权归特定人所有”的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如“滑动解锁”等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
这种情况所带来的严重后果是：
1、专利权的保护难度大，一项好的技术出来后，马上就被复制；
2、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。
综上，为充分保护本人的另外一个专利申请(名为《一种按照电子书籍内容匹配广告的方法以及移动终端》)，让该本人的专利申请价值最大化，特提 出一个解决办法。
发明内容
本发明实施例提供了一种产品特性推送的方法以及移动终端，目的在于根据用户选择的电子书，匹配与之内容相符的广告，并将此特性提醒用户。
本发明是这样实现的：一种产品特性推送的方法，包括以下步骤：
存储预设的电子书籍与分类标签匹配表；
存储预设的广告内容与分类标签匹配表；
根据用户选择的电子书籍，插入与所述电子书籍具有相同标签的广告，并推送产品特性。
进一步地，所述方法还包括如下步骤：
存储预设的，与书籍内容相匹配的广告的插入顺序和持续时间；
根据用户选择的电子书籍，按照预设广告的插入顺序和持续时间，插入并显示与所述电子书籍具有相同标签的广告，并推送产品特性。
本发明还提供了一种移动终端，该移动终端包括：
第一存储单元，用于存储预设的电子书籍与分类标签匹配表；
第二存储单元，用于存储预设的广告内容与分类标签匹配表；
匹配单元，分别与所述的第一存储单元和第二存储单元相连，用于根据用户选择的电子书籍，匹配具有相同标签的广告；
广告插入单元，与匹配单元相连，用于插入广告并推送产品特性。
进一步地，所述移动终端还包括：
第三存储单元，用于存储预设的，与书籍内容相匹配的广告插入顺序和广告持续时间；
第二匹配单元，分别与所述第一存储单元、第二存储单元，第三存储单元的输出端连接，用于根据用户选择的电子书籍，匹配广告的插入顺序和持续时间；
广告插入单元，与第二匹配单元相连，用于按照预设广告的插入顺序和持续时间，插入并显示与所述电子书籍具有相同标签的广告并推送产品特性。
在本发明中，用户可以将产品特性与专利权/申请人相结合，从而使该发明创造的价值最大化。
附图说明
图1是本发明实施例提供的产品特性推送的方法的流程示意图；
图2是本发明实施例提供的另一种产品特性推送的方法的流程示意图；
图3是本发明实施例提供的移动终端的结构示意图；
图4是本发明实施例提供的另一种移动终端的结构示意图。
具体实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1示出了本发明实施例提供的产品特性推送的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S101中，存储预设的电子书籍与分类标签匹配表。所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中 的一个实施例，所述“电子书籍与分类标签匹配表”，可以表现如下：
电子书籍 分类标签
十万个为什么 适合儿童类
凡人修仙传 适合中青年
糖尿病的预防与治疗 适合老年人
在步骤S102中，存储预设的广告内容与分类标签匹配表；所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述“广告内容与分类标签匹配表”，可以表现如下：
广告内容 分类标签
蒙羊酸酸乳广告 适合儿童类
网络游戏广告 适合中青年
脑黄金广告 适合老年人
在步骤S103中，根据用户选择的电子书籍，插入与所述电子书籍具有相同标签的广告并推送产品特性。以上述实施例为例，当用户选择的书籍是《十万个为什么》时，系统播放与该视频具有相同标签(“适合儿童类”)的广告，如蒙羊酸酸乳广告等。由于看《十万个为什么》的主要观众是儿童，同时这个群体也是蒙羊酸酸乳的主要购买者，在这种情况下，确保了广告投放的精准度。
此外，所述产品特性包括但不限于：该技术的专利申请状态，该技术的专利申请/权利人、该技术的专利申请号、专利申请日等信息。
所述产品特性是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
所述产品特性是可编辑的，可以根据专利申请权/专利权的转让情况，向用 户动态推送：该专利的当前相关的权利人。
所述产品特性的推送方式，可以采取小框推送、语音推送等让用户能够感知的推送方式。
需要说明的是，步骤S101、S102并无绝对的先后关系，二者可以任意顺序存储。
图2示出了本发明实施例提供的另一种产品特性推送的方法的流程示意图，所述方法还包括：
在步骤S201中存储预设的，与书籍内容相匹配的广告插入顺序和广告持续时间；所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述匹配表，可以表现如下：
书籍内容 具有相同标签的广告 插入顺序 持续时间
《十万个问什么》 蒙牛酸酸乳 第一 1分钟
《十万个问什么》 达达泡泡糖 第二 5分钟
《十万个问什么》 乐高玩具 第三 3分钟
在步骤S202中根据用户选择的电子书籍，按照预设的广告插入顺序和广告持续时间，插入并显示与所述电子书籍具有相同标签的广告，并推送产品特性。在该步骤中，使得内容提供商/平台提供商可以根据商家的广告费用来灵活的安排广告出现的顺序和持续的时间。
需要说明的是，步骤S101、S102、S201并无绝对的先后关系，三者可以任意顺序存储。
图3是本发明实施例提供的移动终端的结构示意图，该移动终端包括：
第一存储单元301，用于存储预设的电子书籍与分类标签匹配表；
第二存储单元302，用于存储预设的广告内容与分类标签匹配表；
匹配单元303，分别与所述的第一存储单元301和第二存储单元302相连，用于根据用户选择的电子书籍，匹配具有相同标签的广告；
广告插入单元304，与匹配单元303相连，用于插入广告，并推送产品特性。
其工作原理是：系统用不同的存储单元先后存储了“电子书籍与分类标签匹配表”以及“广告内容与分类标签匹配表”。当用户选择某一电子书籍时，匹配单元303将用户点选的电子书籍与具有相同标签的广告相匹配，广告插入单元304则根据匹配关系，插入相应广告，并推送产品特性。
图4是本发明实施例提供的另一种移动终端的结构示意图，该移动终端还包括：
第三存储单元401，用于存储预设的，与书籍内容相匹配的广告的插入顺序和持续时间；
第二匹配单元402，分别与所述第一存储单元301、第二存储单元302，第三存储单元401的输出端连接，用于根据用户选择的电子书籍，匹配广告的插入顺序和持续时间；
广告播放单元304，与第二匹配单元402连接，用于播放广告，并推送产品特性。
其工作原理是：系统用不同的存储单元分别存储了“电子书籍与分类标签匹配表”、“广告内容与分类标签匹配表”以及“电子书籍与相应的广告的插入顺序和持续时间的匹配关系”。当用户点选某一电子书籍时，第二匹配单元402将用户点选的电子书籍与具有相同标签的广告相匹配，并同时匹配广告的插入顺序和持续时间，广告插入单元304则根据匹配关系，插入相应广告，并推送产品特性。
通过该方法，用户可以将产品特性与专利权/申请人的相关信息相结合，从而使该发明创造的价值最大化。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (4)

  1. 一种产品特性推送的方法，其特征在于，所述方法包括如下步骤：
    存储预设的电子书籍与分类标签匹配表；
    存储预设的广告内容与分类标签匹配表；
    根据用户选择的电子书籍，插入与所述电子书籍具有相同标签的广告,并推送产品特性。
  2. 如权利要求1所述的产品特性推送的方法，其特征在于,
    所述方法还包括如下步骤：
    存储预设的，与书籍内容相匹配的广告的插入顺序和持续时间；
    根据用户选择的电子书籍，按照预设广告的插入顺序和持续时间，插入并显示与所述电子书籍具有相同标签的广告，并推送产品特性。
  3. 一种移动终端，其特征在于，所述移动终端包括：
    第一存储单元，用于存储预设的电子书籍与分类标签匹配表；
    第二存储单元，用于存储预设的广告内容与分类标签匹配表；
    匹配单元，分别与所述的第一存储单元和第二存储单元相连，用于根据用户选择的电子书籍，匹配具有相同标签的广告；
    广告插入单元，与匹配单元相连，用于插入广告并推送产品特性。
  4. 如权利要求3所述的移动终端，其特征在于，所述移动终端还包括：
    第三存储单元，用于存储预设的，与书籍内容相匹配广告的插入顺序和持续时间；
    第二匹配单元，分别与所述第一存储单元、第二存储单元，第三存储单元的输出端连接，用于根据用户选择的电子书籍，匹配广告的插入顺序和持续时间；
    广告插入单元，与第二匹配单元相连，用于按照预设的广告插入顺序和广告持续时间，插入并显示与所述电子书籍具有相同标签的广告并推送产品特性。
PCT/CN2015/071869 2015-01-29 2015-01-29 一种产品特性推送的方法以及移动终端 WO2016119185A1 (zh)

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