WO2016115851A1 - 一种推送广告的方法和路由器 - Google Patents
一种推送广告的方法和路由器 Download PDFInfo
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- WO2016115851A1 WO2016115851A1 PCT/CN2015/084516 CN2015084516W WO2016115851A1 WO 2016115851 A1 WO2016115851 A1 WO 2016115851A1 CN 2015084516 W CN2015084516 W CN 2015084516W WO 2016115851 A1 WO2016115851 A1 WO 2016115851A1
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- This article refers to, but is not limited to, router technology, especially a method and router for pushing advertisements.
- Advertising is a form of promotion that promotes products, services, and trust through a specific medium to expand sales and reproduction. Advertising can motivate users to recognize, understand, and purchase products and services. Advertising methods in the related art include online advertising, television advertising, outdoor advertising, and the like.
- the Internet advertisement pushing method in the related art generally includes: acquiring a cookie in a terminal through a script or a code embedded in a webpage or software, obtaining a keyword from the obtained cookies, and transmitting the obtained keyword to a background advertisement server, a background advertisement
- the server searches for the advertisement corresponding to the keyword in the correspondence between the preset keyword and the advertisement, and sends the found advertisement to the terminal and displays it through a webpage or the like.
- the script or code embedded in the webpage or the software cannot obtain the cookies in the terminal, or the keywords are not obtained from the obtained cookies
- the message for obtaining the default advertisement is sent to the background advertisement server;
- the background advertisement server receives the acquisition.
- the preset advertisement is sent to the terminal and displayed through a webpage or the like.
- the preset advertisement is sent to the terminal and displayed through a webpage or the like.
- the embodiment of the invention provides a method and a router for pushing advertisements, which can improve the security of advertisement push.
- the embodiment of the invention provides a method for pushing advertisements, including:
- the router receives the message from the accessed device in the local area network, searches for the product name corresponding to the data field in the received message, and sends the found product name to the background advertisement server;
- the background advertisement server searches for the advertisement corresponding to the received product name in the second correspondence between the preset product name and the advertisement, and sends the found advertisement to the router;
- the router sends the received advertisement to all the connected devices in the local area network where it is located.
- the method further includes: before the router receives the packet from the accessed device in the local area network, and searches for the commodity name corresponding to the data field in the received packet, the router advances Obtaining a first correspondence between the signature code and the product name;
- the searching for the product name corresponding to the data field in the received message includes: the router searching for the product name corresponding to the feature code matching the data field in the received message in the first correspondence relationship.
- the feature code that matches the data field in the received message includes: a continuous binary code of the same length as any one of the data fields in the received message.
- the method further includes: before the router receives the packet from the accessed device in the local area network, and searches for the commodity name corresponding to the data field in the received packet, the router advances Get the product name;
- the searching for the product name corresponding to the data field in the received message includes: the router searching for the product name in the obtained product name that matches the data field in the received message.
- the searching for the product name in the obtained product name that matches the data field in the received message includes:
- the router converts the obtained product name into a feature code, searches for a feature code matching the data field in the message in the feature code, and converts the found feature code into a product name.
- the method further includes: when the router does not find the product name corresponding to the data field in the received message,
- the router sends a message for obtaining a default advertisement to the background advertisement server;
- the background advertisement server sends a preset advertisement to the router
- the router sends the received advertisement to all the accessed devices in the local area network where it is located.
- the method further includes: when the router receives an access request from the device, the router sends a message to the background advertisement server to obtain a default advertisement;
- the background advertisement server sends a preset advertisement to the router
- the router sends the received advertisement to the device that sent the access request.
- the router sends the received advertisement to all the accessed devices in the local area network where the router is located, including:
- the router copies the received advertisement into N shares;
- the router sends each advertisement to an accessed device in the local area network where it is located;
- N is the number of all connected devices in the local area network where the router itself is located.
- the embodiment of the invention further provides a router, including:
- the receiving module is configured to receive a message from the accessed device in the local area network where the user is located; receive the advertisement;
- a lookup module configured to look up a product name corresponding to a data field in the received message
- the sending module is configured to send the found product name to the background advertisement server; and send the received advertisement to all the accessed devices in the local area network where the user is located.
- it also includes:
- Obtaining a module configured to obtain a first correspondence between the feature code and the product name in advance
- the lookup module is set to:
- it also includes:
- the lookup module is set to:
- the sending module is further configured to:
- the search module When the search module cannot find the product name corresponding to the data field in the received message, send a message for obtaining the default advertisement to the background advertisement server.
- the receiving module is further configured to:
- the sending module is further configured to:
- the sending module is configured to send the received advertisement to all the accessed devices in the local area network where the user is located by:
- the embodiment of the invention further provides a computer storage medium, wherein the computer storage medium stores computer executable instructions, and the computer executable instructions are used to execute the above method.
- the embodiment of the present invention includes: the router receives the packet from the accessed device in the local area network, and searches for the product name corresponding to the data field in the received packet, and the searched The product name is sent to the background advertisement server; the background advertisement server searches for the advertisement corresponding to the received product name in the second correspondence between the preset product name and the advertisement, and sends the found advertisement to the router; the router will receive the The advertisement is sent to all connected devices on the LAN where it is located.
- the solution of the embodiment of the present invention implements advertisement push through a router. There is no need to embed scripts or code in the terminal, so that it is not attacked by malicious code, which improves the security of advertisement push.
- FIG. 1 is a flowchart of a method for pushing an advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a router according to an embodiment of the present invention.
- an embodiment of the present invention provides a method for pushing an advertisement, including:
- Step 100 The router receives the packet from the accessed device in the local area network, searches for the product name corresponding to the data field in the received message, and sends the found product name to the background advertisement server.
- the message may be a Hypertext Transfer Protocol (HTTP) request (GET) message.
- HTTP Hypertext Transfer Protocol
- GET Hypertext Transfer Protocol
- the data field in the packet refers to the field after the control field in the packet is removed.
- the router further includes: the router pre-acquiring the first correspondence between the feature code and the product name.
- the feature code may be a binary form corresponding to the product name.
- the router can directly obtain the first correspondence from the background advertisement server.
- the background advertisement server converts the pre-stored product name into a signature code, and sends the first correspondence relationship Give the router.
- the router can also obtain the product name from the background advertisement server and convert the obtained product name into a signature.
- searching for the product name corresponding to the data field in the received message includes: the router searching for the product name corresponding to the feature code matching the data field in the received message in the first correspondence relationship.
- the feature code that matches the data field in the received message is: a continuous binary code of the same length as any one of the data fields in the received message.
- the router further includes: the router obtains the commodity name in advance.
- the router can obtain the product name directly from the background advertisement server.
- searching for the product name corresponding to the data field in the received message includes: the router searching for the product name in the obtained product name that matches the data field in the received message.
- the router converts the obtained commodity name into a signature code, searches the signature code for the signature matching the data field in the message, and converts the found feature code into a commodity name.
- the obtained product names may be converted into the feature codes one by one, and then matched with the data fields in the message, or all the obtained product names may be converted into the feature codes, and then matched with the data fields in the messages one by one.
- Step 101 The background advertisement server searches for the advertisement corresponding to the received product name in the second correspondence between the preset product name and the advertisement, and sends the found advertisement to the router.
- Step 102 The router sends the received advertisement to all the accessed devices in the local area network where the router is located.
- the router can send the received advertisement to all the connected devices in the local area network in the form of HTTP packets.
- the router may copy the advertisement into N shares, and send each advertisement to an accessed device in the local area network where the router is located; wherein N is the router self. The number of all connected devices in the LAN where you are located.
- the destination media access control (MAC) address of the advertisement is set to the MAC address of an accessed device in the local area network where the advertisement is located, and the destination Internet Protocol (IP) is used.
- IP Internet Protocol
- the address is set to the private IP address of an accessed device in the LAN where it is located.
- the router can also broadcast the received advertisement to all connected devices in the local area network where it is located.
- the method further includes: the router sends a message for obtaining the default advertisement to the background advertisement server; the background advertisement server sends the preset advertisement to the router; the router Send the received advertisement to all connected devices on the LAN where it is located.
- the method further includes:
- the router sends a message to the background advertisement server to obtain the default advertisement; the background advertisement server sends the preset advertisement to the router; the router sends the received advertisement to the device that sends the access request.
- the router When the router receives the access request from the device, the router allocates an IP address for the device that sends the access request, and the router sends the received advertisement to the sending access request according to the MAC address and the assigned IP address in the access request. device of.
- the embodiment of the invention further provides a computer storage medium, wherein the computer storage medium stores computer executable instructions, and the computer executable instructions are used to execute the above method.
- an embodiment of the present invention further provides a router, including:
- a receiving module configured to receive a message from an already accessed device in a local area network in which it is located; receive an advertisement from a background advertising server;
- a lookup module configured to look up a product name corresponding to a data field in the received message
- the sending module is configured to send the found product name to the background advertisement server; and send the received advertisement to all the accessed devices in the local area network where the user is located.
- Obtaining a module configured to obtain a first correspondence between the feature code and the product name in advance
- the lookup module is set to:
- the commodity name corresponding to the signature matching the data field in the received message is searched for in the first correspondence.
- the lookup module is set to:
- the sending module is further configured to:
- the background advertisement server sends a message for obtaining the default advertisement.
- the receiving module is further configured to:
- the sending module is also set to:
- the sending module is set to:
- all or part of the steps of the above embodiments may also be implemented by using an integrated circuit. These steps may be separately fabricated into individual integrated circuit modules, or multiple modules or steps may be fabricated into a single integrated circuit module. achieve.
- the devices/function modules/functional units in the above embodiments may be implemented by a general-purpose computing device, which may be centralized on a single computing device or distributed over a network of multiple computing devices.
- each device/function module/functional unit in the above embodiment When each device/function module/functional unit in the above embodiment is implemented in the form of a software function module and sold or used as a stand-alone product, it can be stored in a computer readable storage medium.
- the above mentioned computer readable storage medium may be a read only memory, a magnetic disk or an optical disk or the like.
- the above technical solution does not need to implant a script or code in the terminal, so that it is not attacked by malicious code, and the security of the advertisement push is improved.
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Abstract
一种推送广告的方法和路由器，包括：路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名，将查找到的商品名发送给后台广告服务器；后台广告服务器在预先设置的商品名和广告之间的第二对应关系中查找接收到的商品名对应的广告，将查找到的广告发送给路由器；路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。上述方案，通过路由器实现广告推送，而不需要在终端中植入脚本或代码，从而不会受到恶意代码的攻击，提高了广告推送的安全性。
Description
本文涉及但不限于路由器技术，尤指一种推送广告的方法和路由器。
广告是通过特定媒介向用户推销产品、承揽服务、增加信任以达到扩大销售和再生产的一种促销形式。广告能够促使用户认识、了解、购买产品和服务。相关技术中的广告方法包括网络广告、电视广告、户外广告等。
相关技术中的互联网广告推送方法大致包括：通过嵌入到网页或者软件中的脚本或者代码获取终端中的cookies，从获得的cookies中获取关键词，将获得的关键词发送给后台广告服务器，后台广告服务器在预先设置的关键词和广告之间的对应关系中查找关键词对应的广告，将查找到的广告发送到终端并通过网页等方式展示出来。其中，当嵌入到网页或者软件中的脚本或者代码获取不到终端中的cookies，或从获得的cookies中获取不到关键词，向后台广告服务器发送获取默认广告的消息；后台广告服务器接收到获取默认广告的消息后，将预先设置的广告发送给终端通过网页等方式展示出来。当后台广告服务器查找不到获得的关键词对应的广告时，将预先设置的广告发送给终端通过网页等方式展示出来。
相关技术中的互联网广告推送方法中，由于需要在终端中执行脚本或代码来读取终端中的cookies，而嵌入到网页或者软件中的脚本或者代码容易受到恶意代码的攻击，从而存在信息泄露的风险，因此，安全性较低。
发明内容
以下是对本文详细描述的主题的概述。本概述并非是为了限制权利要求的保护范围。(The following is a brief summary of subject matter that is described in greater detail herein.This summary is not intended to be limiting as to
the scope of the claims.)
本发明实施例提出了一种推送广告的方法和路由器，能够提高广告推送的安全性。
本发明实施例提出了一种推送广告的方法，包括：
路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名，将查找到的商品名发送给后台广告服务器；
后台广告服务器在预先设置的商品名和广告之间的第二对应关系中查找接收到的商品名对应的广告，将查找到的广告发送给路由器；
路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
可选地，所述方法还包括：在路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名之前，所述路由器预先获取特征码和商品名之间的第一对应关系；
所述路由器查找与接收到的报文中的数据字段对应的商品名包括：所述路由器在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对应的商品名。
可选地，所述与接收到的报文中的数据字段相匹配的特征码包括：与所述接收到的报文中的数据字段中的任意一个长度相同的连续二进制码。
可选地，所述方法还包括：在路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名之前，所述路由器预先获取商品名；
所述查找与接收到的报文中的数据字段对应的商品名包括：所述路由器在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
可选地，所述在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名包括：
所述路由器将所述获得的商品名转换成特征码，在所述特征码中查找与所述报文中的数据字段相匹配的特征码，将查找到的特征码转换成商品名。
可选地，所述方法还包括：当所述路由器在查找不到与所述接收到的报文中的数据字段对应的商品名时，
所述路由器向所述后台广告服务器发送获取默认广告的消息；
所述后台广告服务器将预先设置的广告发送给所述路由器；
所述路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
可选地，所述方法还包括：当所述路由器接收到来自设备的接入请求时，所述路由器向所述后台广告服务器发送获取默认广告的消息；
所述后台广告服务器将预先设置的广告发送给所述路由器；
所述路由器将接收到的广告发送给发送接入请求的设备。
可选地，所述路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备包括：
所述路由器将所述接收到的广告复制成N份；
所述路由器将每一份广告发送给自身所在的局域网中的一个已接入的设备；
其中，N为所述路由器自身所在的局域网中所有已接入的设备的数量。
本发明实施例还提出了一种路由器，包括：
接收模块，设置为接收到来自自身所在的局域网中已接入的设备的报文；接收广告；
查找模块，设置为在查找与接收到的报文中的数据字段对应的商品名；
发送模块，设置为将查找到的商品名发送给后台广告服务器；将接收到的广告发送给自身所在的局域网中所有已接入的设备。
可选地，还包括：
获取模块，设置为预先获取特征码和商品名之间的第一对应关系；
所述查找模块是设置为：
在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对
应的商品名。
可选地，还包括：
获取模块，设置为预先获取商品名；
所述查找模块是设置为：
在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
可选地，所述发送模块还设置为：
在所述查找模块查找不到与所述接收到的报文中的数据字段对应的商品名时，向所述后台广告服务器发送获取默认广告的消息。
可选地，所述接收模块还设置为：
接收到来自设备的接入请求；
所述发送模块还设置为：
向所述后台广告服务器发送获取默认广告的消息；将接收到的广告发送给发送接入请求的设备。
可选地，所述发送模块是设置为通过如下方式将接收到的广告发送给自身所在的局域网中所有已接入的设备：
将所述接收到的广告复制成N份；将每一份广告发送给自身所在的局域网中的一个已接入的设备；其中，N为自身所在的局域网中所有已接入的设备的数量。
本发明实施例还提出了一种计算机存储介质，所述计算机存储介质中存储有计算机可执行指令，所述计算机可执行指令用于执行上述的方法。
与相关技术相比，本发明实施例包括：路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名，将查找到的商品名发送给后台广告服务器；后台广告服务器在预先设置的商品名和广告之间的第二对应关系中查找接收到的商品名对应的广告，将查找到的广告发送给路由器；路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。本发明实施例的方案，通过路由器实现广告推送，
而不需要在终端中植入脚本或代码，从而不会受到恶意代码的攻击，提高了广告推送的安全性。
以下是对本文详细描述的主题的概述。本概述并非是为了限制权利要求的保护范围。(The following is a brief summary of subject matter that is described in greater detail herein.This summary is not intended to be limiting as to the scope of the claims.)
附图概述
图1为本发明实施例推送广告的方法的流程图；
图2为本发明实施例路由器的结构组成示意图。
本发明的较佳实施方式
为了便于本领域技术人员的理解，下面结合附图对本发明作进一步的描述，并不能用来限制本发明的保护范围。需要说明的是，在不冲突的情况下，本申请中的实施例及实施例中的各种方式可以相互组合。
参见图1，本发明实施例提出了一种推送广告的方法，包括：
步骤100、路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名，将查找到的商品名发送给后台广告服务器。
本步骤中，报文可以是超文本传送协议(HTTP，Hypertext Transfer Protocol)请求(GET)报文。
本步骤中，报文中的数据字段是指将报文中的控制字段去除后的字段。
步骤100之前还包括：路由器预先获取特征码和商品名之间的第一对应关系。
其中，特征码可以是商品名对应的二进制形式。
其中，路由器可以直接从后台广告服务器中获取第一对应关系。其中，后台广告服务器将预先保存的商品名转换成特征码，并将第一对应关系发送
给路由器。
路由器也可以从后台广告服务器获取商品名，将获得的商品名转换成特征码。
步骤100中，查找与接收到的报文中的数据字段对应的商品名包括：路由器在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对应的商品名。
其中，与接收到的报文中的数据字段相匹配的特征码为：与接收到的报文中的数据字段中的任意一个长度相同的连续二进制码。
或者，步骤100之前还包括：路由器预先获取商品名。
其中，路由器可以直接从后台广告服务器中获取商品名。
步骤100中，查找与接收到的报文中的数据字段对应的商品名包括：路由器在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
其中，在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名包括：
路由器将获得的商品名转换成特征码，在特征码中查找与报文中的数据字段相匹配的特征码，将查找到的特征码转换成商品名。
其中，可以将获得的商品名逐个转换成特征码后与报文中的数据字段进行匹配，也可以将获得的所有商品名转换成特征码后，再逐个与报文中的数据字段进行匹配。
步骤101、后台广告服务器在预先设置的商品名和广告之间的第二对应关系中查找接收到的商品名对应的广告，将查找到的广告发送给路由器。
步骤102、路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
本步骤中，路由器可以以HTTP报文的形式将接收到的广告发送给自身所在的局域网中所有已接入的设备。
本步骤中，路由器在接收到广告后，可以将广告复制成N份，将每一份广告发送给自身所在的局域网中的一个已接入的设备；其中，N为路由器自
身所在的局域网中所有已接入的设备的数量。
其中，在发送时，将广告的目的媒体接入控制(MAC，Media Access Control)地址设置为自身所在的局域网中的一个已接入的设备的MAC地址，将目的互联网协议(IP，Internet Protocol)地址设置为自身所在的局域网中的一个已接入的设备的私网IP地址。
路由器也可以以广播的方式将接收到的广告发送给自身所在的局域网中所有已接入的设备。
当查找不到与接收到的报文中的数据字段对应的商品名时，该方法还包括：路由器向后台广告服务器发送获取默认广告的消息；后台广告服务器将预先设置的广告发送给路由器；路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
当路由器接收到来自设备的接入请求时，该方法还包括：
路由器向后台广告服务器发送获取默认广告的消息；后台广告服务器将预先设置的广告发送给路由器；路由器将接收到的广告发送给发送接入请求的设备。
其中，路由器在接收到来自设备的接入请求时，为发送接入请求的设备分配IP地址，路由器根据接入请求中的MAC地址和分配的IP地址将接收到的广告发送给发送接入请求的设备。
本发明实施例还提出了一种计算机存储介质，所述计算机存储介质中存储有计算机可执行指令，所述计算机可执行指令用于执行上述的方法。
参见图2，本发明实施例还提出了一种路由器，包括：
接收模块，设置为接收到来自自身所在的局域网中已接入的设备的报文；接收来自后台广告服务器的广告；
查找模块，设置为在查找与接收到的报文中的数据字段对应的商品名；
发送模块，设置为将查找到的商品名发送给后台广告服务器；将接收到的广告发送给自身所在的局域网中所有已接入的设备。
本发明实施例的路由器中，还包括：
获取模块，设置为预先获取特征码和商品名之间的第一对应关系；
查找模块是设置为：
在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对应的商品名。
本发明实施例的路由器中，还包括：
获取模块，设置为预先获取商品名；
查找模块是设置为：
在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
本发明实施例的路由器中，发送模块还设置为：
在查找模块查找不到与接收到的报文中的数据字段对应的商品名时，向后台广告服务器发送获取默认广告的消息。
本发明实施例的路由器中，接收模块还设置为：
接收到来自设备的接入请求；
发送模块还设置为：
向后台广告服务器发送获取默认广告的消息；将接收到的广告发送给发送接入请求的设备。
本发明实施例的路由器中，发送模块是设置为：
将查找到的商品名发送给后台广告服务器；
将接收到的广告复制成N份；将每一份广告发送给自身所在的局域网中的一个已接入的设备；其中，N为自身所在的局域网中所有已接入的设备的数量。
本领域普通技术人员可以理解上述实施例的全部或部分步骤可以使用计算机程序流程来实现，所述计算机程序可以存储于一计算机可读存储介质中，
所述计算机程序在相应的硬件平台上(如系统、设备、装置、器件等)执行，在执行时，包括方法实施例的步骤之一或其组合。
可选地，上述实施例的全部或部分步骤也可以使用集成电路来实现，这些步骤可以被分别制作成一个个集成电路模块，或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。
上述实施例中的各装置/功能模块/功能单元可以采用通用的计算装置来实现，它们可以集中在单个的计算装置上，也可以分布在多个计算装置所组成的网络上。
上述实施例中的各装置/功能模块/功能单元以软件功能模块的形式实现并作为独立的产品销售或使用时，可以存储在一个计算机可读取存储介质中。上述提到的计算机可读取存储介质可以是只读存储器，磁盘或光盘等。
上述技术方案不需要在终端中植入脚本或代码，从而不会受到恶意代码的攻击，提高了广告推送的安全性。
Claims (15)
- 一种推送广告的方法，包括：路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名，将查找到的商品名发送给后台广告服务器；后台广告服务器在预先设置的商品名和广告之间的第二对应关系中查找接收到的商品名对应的广告，将查找到的广告发送给路由器；路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
- 根据权利要求1所述的方法，所述方法还包括：在路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名之前，所述路由器预先获取特征码和商品名之间的第一对应关系；所述路由器查找与接收到的报文中的数据字段对应的商品名包括：所述路由器在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对应的商品名。
- 根据权利要求2所述的方法，其中，所述与接收到的报文中的数据字段相匹配的特征码包括：与所述接收到的报文中的数据字段中的任意一个长度相同的连续二进制码。
- 根据权利要求1所述的方法，所述方法还包括：在路由器接收到来自自身所在的局域网中已接入的设备的报文，查找与接收到的报文中的数据字段对应的商品名之前，所述路由器预先获取商品名；所述查找与接收到的报文中的数据字段对应的商品名包括：所述路由器在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
- 根据权利要求4所述的方法，其中，所述在获得的商品名中查找与接 收到的报文中的数据字段相匹配的商品名包括：所述路由器将所述获得的商品名转换成特征码，在所述特征码中查找与所述报文中的数据字段相匹配的特征码，将查找到的特征码转换成商品名。
- 根据权利要求1所述的方法，所述方法还包括：当所述路由器在查找不到与所述接收到的报文中的数据字段对应的商品名时，所述路由器向所述后台广告服务器发送获取默认广告的消息；所述后台广告服务器将预先设置的广告发送给所述路由器；所述路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备。
- 根据权利要求1所述的方法，所述方法还包括：当所述路由器接收到来自设备的接入请求时，所述路由器向所述后台广告服务器发送获取默认广告的消息；所述后台广告服务器将预先设置的广告发送给所述路由器；所述路由器将接收到的广告发送给发送接入请求的设备。
- 根据权利要求1～7任意一项所述的方法，其中，所述路由器将接收到的广告发送给自身所在的局域网中所有已接入的设备包括：所述路由器将所述接收到的广告复制成N份；所述路由器将每一份广告发送给自身所在的局域网中的一个已接入的设备；其中，N为所述路由器自身所在的局域网中所有已接入的设备的数量。
- 一种路由器，包括：接收模块，设置为接收到来自自身所在的局域网中已接入的设备的报文；接收广告；查找模块，设置为在查找与接收到的报文中的数据字段对应的商品名；发送模块，设置为将查找到的商品名发送给后台广告服务器；将接收到的广告发送给自身所在的局域网中所有已接入的设备。
- 根据权利要求9所述的路由器，还包括：获取模块，设置为预先获取特征码和商品名之间的第一对应关系；所述查找模块，是设置为在第一对应关系中查找与接收到的报文中的数据字段相匹配的特征码对应的商品名。
- 根据权利要求9所述的路由器，还包括：获取模块，设置为预先获取商品名；所述查找模块，是设置为在获得的商品名中查找与接收到的报文中的数据字段相匹配的商品名。
- 根据权利要求9所述的路由器，所述发送模块还设置为：在所述查找模块查找不到与所述接收到的报文中的数据字段对应的商品名时，向所述后台广告服务器发送获取默认广告的消息。
- 根据权利要求9所述的路由器，所述接收模块还设置为：接收到来自设备的接入请求；所述发送模块还设置为：向所述后台广告服务器发送获取默认广告的消息；将接收到的广告发送给发送接入请求的设备。
- 根据权利要求9所述的路由器，其中，所述发送模块是设置为通过如下方式将接收到的广告发送给自身所在的局域网中所有已接入的设备：将所述接收到的广告复制成N份；将每一份广告发送给自身所在的局域网中的一个已接入的设备；其中，N为自身所在的局域网中所有已接入的设备的数量。
- 一种计算机存储介质，所述计算机存储介质中存储有计算机可执行指令，所述计算机可执行指令用于执行权利要求1～8中任一项所述的方法。
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