WO2016098915A1 - 스마트 디스플레이 및 이를 이용한 광고 방법 - Google Patents

스마트 디스플레이 및 이를 이용한 광고 방법 Download PDF

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Publication number
WO2016098915A1
WO2016098915A1 PCT/KR2014/012377 KR2014012377W WO2016098915A1 WO 2016098915 A1 WO2016098915 A1 WO 2016098915A1 KR 2014012377 W KR2014012377 W KR 2014012377W WO 2016098915 A1 WO2016098915 A1 WO 2016098915A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
product
screen
image
area
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Application number
PCT/KR2014/012377
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English (en)
French (fr)
Korean (ko)
Inventor
김우승
송지성
김우경
박수조
김엽
김동일
Original Assignee
한양대학교 에리카산학협력단
주식회사 브이플랩
김우승
송지성
김우경
박수조
김엽
김동일
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 한양대학교 에리카산학협력단, 주식회사 브이플랩, 김우승, 송지성, 김우경, 박수조, 김엽, 김동일 filed Critical 한양대학교 에리카산학협력단
Priority to CN201480084115.1A priority Critical patent/CN107409243A/zh
Priority to PCT/KR2014/012377 priority patent/WO2016098915A1/ko
Publication of WO2016098915A1 publication Critical patent/WO2016098915A1/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

Definitions

  • the present invention relates to a smart display and an advertising method using the same.
  • IPTV Internet Protocol TV
  • IPTV refers to providing a user's television by transmitting various information services, video contents, and broadcasting using a high-speed Internet network.
  • a broadband TV or web TV has a plurality of content providers, and a user connects to a server of a plurality of content providers individually to access various VODs, games, and video call services provided by the content providers. Can be provided.
  • an object of the present invention is to provide a smart display for providing advertisements for advertisement targets, goods or services displayed on the screen while watching live or video using a smart device and It is to provide an advertising method using the same.
  • an advertisement method using a smart display including: receiving a video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying the selected product, and transmitting the same.
  • an advertisement method using a smart display which includes receiving video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying a selected product, and the transmitted content.
  • an advertisement method using a smart display includes a product recognition step of identifying a product located in a selected area, an advertisement calling step of requesting an advertisement from a server storing advertisement data, and receiving the advertisement from the server.
  • an advertisement for a product displayed on a screen during broadcasting or watching a video can be easily and quickly provided to a user.
  • advertisement information about goods and services displayed on the screen while watching a broadcast or moving image through a TV may be called and provided from the transmitted content.
  • an advertisement for an advertisement target displayed on the screen while watching a video may be received by the server and displayed on the screen.
  • the contents including the video data, the tag, and the advertising data is transmitted to the smart display, and the user is watching a TV screen by displaying an advertisement for the advertisement target included in the search cursor area on the screen. Advertisement may be provided for the product.
  • FIG. 1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of a smart display according to a first embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.
  • FIG. 4 is a block diagram of a smart display according to a second embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.
  • FIG. 6 is a configuration diagram of a smart display according to a third embodiment of the present invention.
  • FIG. 7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.
  • FIG. 8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.
  • FIG. 9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.
  • FIG. 10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.
  • FIG. 11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.
  • FIG. 12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.
  • FIG. 13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.
  • FIG. 14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.
  • 15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.
  • 16 to 18D are diagrams for explaining a smart display and an advertisement method according to the present invention.
  • FIG. 19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.
  • FIG. 20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.
  • 21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.
  • FIG. 22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.
  • FIG. 23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.
  • FIG. 24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.
  • 25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.
  • 26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.
  • FIG. 27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.
  • FIG. 28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.
  • 29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.
  • FIG. 30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.
  • 31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.
  • FIG. 32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.
  • FIG. 1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.
  • the advertisement system 101 using the smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.
  • the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired or wireless communication network and displaying a video on a screen, and includes a smart TV.
  • the smart display 10 is formed as a separate set-top box 20 having a separate set-top box (STB) to perform image data transmission and reception through the broadcast communication network 60, or is formed integrally with the set-top box 20 to separate Image data can be transmitted and received without the set top box 20.
  • STB separate set-top box
  • the broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast content or video content by a large capacity, long distance voice and data service, and may be a wired or wireless Internet.
  • the server 30 provides the content to the broadcast communication network as a storage where the content is stored.
  • the server stores various kinds of contents such as dramas, entertainment programs, and movies.
  • the remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is a TV.
  • the remote control 40 exchanges signals with the smart display 10 and the set top box 20 by infrared communication.
  • the smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and exchanges signals with the smart display 10 through short-range communication.
  • the smart mobile device 50 may exchange signals with the smart display 10 through wireless communication such as Bluetooth, WiFi, and infrared communication.
  • the same screen may be displayed by being synchronized with the smart mobile device 50 and the smart mobile device 10. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart mobile device 50 is also input.
  • FIG. 2 is a block diagram of a smart display according to a first embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 213, a communication unit 17, and a storage unit 18.
  • the input unit 11 generates an electrical signal by receiving a command from the outside, and the command may be generated by the remote controller 40, the motion, and the smart mobile device 50.
  • the input unit 11 includes a remote controller receiving module 11a, a motion recognition module 11b, and a short range communication module 11c.
  • the remote control receiving module 11a receives a signal through infrared communication with the remote controller 40, and may receive a signal by clicking a button installed on the remote controller 40.
  • the remote controller 40 generates a cursor on the screen, and when the cursor on the screen moves according to the operation of the remote controller, the signal may be input by clicking an icon displayed on the screen as the cursor moves.
  • the motion recognition module 11b includes a camera and a motion sensor. When the user performs a preset operation, the motion recognition module 11b recognizes this and accepts it as an input signal. For example, when a user performs an action such as using a finger to point to an object displayed on the screen or taking a motion of grabbing an object with a finger, the motion sensor recognizes this and accepts it as an input signal.
  • the short range communication module 11c is for communication with the smart mobile device 50 and transmits a screen implemented on the smart display 10 to the smart mobile device 50 or inputs the touch panel of the smart mobile device 50. Accept the signal.
  • the output unit 12 decodes the broadcast signal and displays it as an image. In addition, the output unit 12 displays a moving image stored in an external server as an image or displays a character or an icon on the screen.
  • the controller 213 receives a signal from the input unit 11 to control the screen and displays an image and information on the screen through the output unit 12.
  • the controller 213 includes a content receiving module 213a, a product recognition module 213b, and an advertisement loading module 213c.
  • the content receiving module 213a receives the video data together with the advertisement data combined with the video data.
  • the video data is composed of a plurality of frames 71, and typically 30 frames 71 are displayed on the screen per second.
  • Advertisement data 72 is coupled to each frame 71.
  • the advertisement data 72 is combined with the video data, and the advertisement data 72 is transmitted together with the video data.
  • the software is used to identify the products included in the video and to combine the advertisement data for the products shown in each frame into the frames.
  • the advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the method of transparently forming an advertisement may be performed in various ways using the opacity command or the rgba command.
  • the advertisement data may be in the form of an image, or may be in the form of an advertisement window including image and product information.
  • the product recognition module 213b identifies a product when a point at which the product exists is selected. When any one point on the screen is clicked, the product recognition module compares an image displayed in the product region with an image displayed in the product region and an area selection unit for specifying a region including the clicked point to form a product region. A commodity search unit for identifying commodities.
  • the area selection unit specifies a region where the product exists to form a product region.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the area selection unit forms a border extending along the circumference of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.
  • the product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data.
  • the selected frame combines the advertisement data for the products shown in the frame, and the advertisement data includes the product image and the product information.
  • the product search unit searches for an image that matches the image of the selected product.
  • the advertisement loading module 213c displays an advertisement for the found product on the screen.
  • the advertisement loading module 213c increases or decreases the opacity of the advertisement.
  • the advertisement loading module 213c increases the opacity of the advertisement so that the advertisement appears on the screen.
  • the advertisement loading module 213c reduces the opacity of the advertisement so that the advertisement disappears from the screen.
  • the advertisement consists of an advertisement window and the advertisement loading module 213c displays the advertisement window on the screen.
  • the advertisement loading module 213c disappears the previous advertisement window and displays only the newly selected advertisement window on the screen.
  • the ad window may disappear by reducing the opacity to zero.
  • the advertisement is combined in the form of layers in the frame and only the opacity is adjusted.
  • the advertisement loading module 213c may pause play of the video and store the video transmitted from the pause. In addition, the advertisement loading module 213c may make the advertisement window disappear when the cancel icon is clicked, and when the advertisement window disappears, the advertisement loading module 213c may play the paused video again from the frame after stopping and provide it to the user.
  • the advertisement loading module 213c may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the communication unit 17 may receive detailed information about the product using a wired or wireless communication network. In addition, the communication unit 17 transmits order and payment information through a wired or wireless communication network.
  • the storage unit 18 provides a place for storing advertisement information, a list of searched goods, and an image of the goods.
  • the video data and the advertisement data are transmitted to the smart display, and the advertisement coupled to the frame is displayed on the screen, so that the user can quickly provide the advertisement for the product while watching the TV screen. .
  • the input unit, output unit, communication unit, and storage unit perform the same functions as the input unit 211, output unit 212, communication unit 17, and storage unit 18 of FIG. 2.
  • FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step (S301) of receiving a video and an advertisement coupled to the video, a product recognition step (S302) of recognizing the selected product, and An advertisement loading step (S303) of displaying an advertisement for the selected product on the screen.
  • the content receiving step S301 receives the video data together with the advertisement data coupled to the video data.
  • the advertisement data is received with the opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the product recognition step S302 identifies the product when the point where the product exists is selected.
  • the product recognition step S302 identifies the product including the selected point.
  • the product recognition step S302 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in the advertisement data. .
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • the product search step specifies a product by searching for the product in the advertisement image coupled to the frame.
  • a border is formed along the periphery of regions having the same color or pattern as the selected point, and the inside of the border is formed as a product region.
  • the advertisement loading step S303 when a product is found, an advertisement for the selected product is displayed on the screen.
  • the advertisement loading step S303 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.
  • the advertisement data 72 is composed of an advertisement window, and the advertisement loading step S303 displays the advertisement window on the screen.
  • the advertisement loading step S303 causes the advertisement window to disappear when the delete icon displayed on the advertisement window is selected.
  • the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the screen when the advertisement window is displayed, the screen may be paused and the video transmitted from the pause may be stored.
  • the paused screen when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.
  • the advertisement loading step S303 may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 4 is a block diagram of a smart display according to a second embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 413, a communication unit 17, and a storage unit 18.
  • the controller 413 includes a content receiving module 413a, an advertisement calling module 413b, an advertisement receiving module 413c, and an advertisement loading module 413d.
  • the content receiving module 413a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the content receiving module 413a may receive the content in a streaming manner or may download the content.
  • the content receiving module 413a receives content including an object layer and a calling code coupled to the video data together with the video data. After capturing the video data, the object layer and the calling code are combined, and the object layer and the calling code are transmitted together with the video data.
  • the Software is used to identify the advertisement target included in the video and incorporate the calling code to call the advertisement data for the advertisement target into the content.
  • the calling code includes information about the advertisement target and information about the advertisement, and may be one kind of metadata.
  • the calling code is combined with the object layer 73 formed in the area where the advertisement target is located in the frame 71.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 413a receives a nested object layer and a call tag coupled to the object layer.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • the content receiving module 413a receives the first object layer and the second object layer overlaid on the first object layer.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement calling module 413b recognizes the calling code coupled to the selected object layer and sends the calling code to the server 30 to request an advertisement from the server.
  • the advertisement calling module 413b identifies the calling code and generates an advertisement request signal when the object layer is clicked.
  • the object layer 73 acts like an invisible icon to generate a signal when the object layer 73 is clicked.
  • the advertisement calling module 413b identifies the calling code and sends the calling code when the object layer 73 is clicked.
  • the advertisement call module 413b calls an advertisement by selecting the object layer located at the top of the overlapped object layer 73 and identifying the code coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.
  • the advertisement calling module 413b may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected.
  • the code coupled to the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call module 413b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73.
  • the preset range may be 30% to 50%.
  • the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected.
  • An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.
  • the advertisement call module 413b includes a layer selection unit, a code recognition unit, and a code transmission unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 413b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.
  • the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.
  • the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.
  • the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.
  • the code recognition unit identifies a code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network.
  • the server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving module 413c receives and temporarily stores an advertisement transmitted from the server 30.
  • the advertisement data may be transmitted in the form of an advertisement window to be displayed on the screen, and may be transmitted in the form of image data and advertisement target information data.
  • the advertisement data includes information about the image and the advertisement target.
  • the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with a call code for each product.
  • the advertisement loading module 413d displays an advertisement received from the server 30 on the screen.
  • the advertisement loading module 413d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading module 413d includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen using the advertisement data including the image and the information of the advertisement target.
  • the advertisement window generating unit may be omitted.
  • the advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.
  • the advertisement loading module 413d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 413d may pause the screen and store the screen from the pause.
  • the advertisement loading module 413d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 413d may replay the paused screen from the frame after the stopped stop and provide it to the user.
  • the advertisement loading module 413d may further include a detailed information loading unit that provides detailed information about the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • the video data and the calling code are transmitted to the smart display, and the calling code coupled to the frame is identified to request and receive the advertising data from the server, so that the advertisement transmitted to the screen is displayed on the TV screen in real time. I can display it.
  • FIG. 5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step of receiving a video and a call code coupled to the video (S501), and requesting an advertisement for a selected advertisement target to a server.
  • Advertisement call step S502 advertisement reception step S503 for receiving an advertisement from the server 30, and advertisement loading step S504 for displaying the called advertisement on the screen.
  • the content receiving step S501 receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the content includes video data and advertisement data.
  • an object layer is combined in an area where an advertisement target is located, and an object layer includes a call code for calling an advertisement including information about the advertisement target and the advertisement.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 413a receives the first object layer and the second object layer together.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • a first object layer and a second object layer superimposed on the first object layer are received.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call step (S502) recognizes the call code coupled to the object layer of the selected frame and transmits the call code to the server.
  • an object layer 73 generating a signal is coupled to a region where an advertisement target is located in a frame.
  • the object layer 73 acts like an invisible icon to generate a signal when the object layer is clicked.
  • the advertisement call step S502 identifies the calling code and transmits the calling code when the object layer is clicked.
  • the advertisement layer is selected by identifying the code coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.
  • the advertisement call step S502 may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is The code coupled to the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73 when the area where the object layers 73 are overlapped is selected, but the overlapped portion is determined in the total area.
  • An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73.
  • the preset range may be 30% to 50%.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.
  • the advertisement calling step S502 includes a layer selection step of selecting at least one of the overlapped layers, a code recognition step of identifying a calling code coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the calling code. Steps.
  • the advertisement calling step S502 may include a code recognizing step of identifying a calling code coupled to the selected area, a code transmitting step of transmitting the recognized calling code to the server 30, and advertisement data linked to the calling code.
  • the advertisement search step for searching in.
  • the code recognition step identifies the code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network.
  • the server 30 retrieves advertisement data corresponding to the activated call code.
  • the server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving step S503 receives and stores advertisement data from the server 30.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82, and the advertisement is displayed by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading step S504 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S504 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked.
  • the paused screen when the cancel icon is clicked, the paused screen may be replayed from the frame after the stored stop and provided to the user.
  • the advertisement loading step S504 may further include a detailed information loading step of providing detailed information on the advertisement target.
  • a detailed information loading step of providing detailed information on the advertisement target In the step of loading the detailed information, when the displayed advertisement is selected, the server 30 requests detailed information about the advertisement target, receives it, and displays the received information on the screen. And the like.
  • FIG. 6 is a configuration diagram of a smart display according to a third embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 613, a communication unit 17, and a storage unit 18.
  • the controller 613 includes a content receiving module 613a, an advertisement calling module 613b, and an advertisement loading module 613c.
  • the content receiving module 613a receives content including advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the content receiving module 613a may receive the content in a streaming manner or may download the content.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • Software is used to identify the advertisement target included in the video and associate the call tag with the content to call the advertisement data for the advertisement target.
  • the call tag includes information about the advertisement target and information about the advertisement data, and may be combined in the frame in the same manner as the metadata.
  • the advertisement data is associated with each call tag and is combined with the video data through the call tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data are combined with call tags for each advertisement target.
  • the call tag is combined with an object layer 73 formed in an area where an advertisement target is located in a frame.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon.
  • At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane.
  • the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 613a receives a nested object layer and a call tag coupled to the object layer.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer calls an advertisement for a service.
  • the content receiving module 613a receives the first object layer and the second object layer together.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call module 613b recognizes the call tag coupled to the selected object layer 73 and retrieves the advertisement coupled thereto.
  • the advertisement calling module 613b identifies the calling tag and retrieves the advertisement when the object layer is clicked.
  • the advertisement call module 613b calls an advertisement by selecting an object layer located at the top of the overlapped object layers 73 and identifying a tag coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.
  • the advertisement calling module 613b may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected.
  • the tag associated with the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range.
  • the preset range may be 30% to 50%.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected.
  • An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.
  • the advertisement call module 613b includes a layer selection unit, a tag recognition unit, and an advertisement search unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 613b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.
  • the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.
  • the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.
  • the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.
  • the tag recognition unit identifies the call tag coupled to the selected advertisement target.
  • the call tag is activated, and the tag recognition unit identifies the activated call tag.
  • the tag recognition unit identifies the call tag coupled to the object layer 73 selected by the layer selection unit, and may simultaneously identify a plurality of tags.
  • the advertisement retrieving unit retrieves the advertisement associated with the activated call tag from the advertisement data included in the transmitted content.
  • the content includes a plurality of advertisements, and the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.
  • the advertisement loading module 613c displays an advertisement connected to the tag of the advertisement target on the screen according to the searched advertisement target list.
  • the advertisement loading module 613c may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading module 613c includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen by using the advertisement data including the image and the information of the advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted.
  • the advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.
  • the advertisement loading module 613c may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is displayed, the advertisement loading module 613c may pause the screen and store the screen from the time of stopping.
  • the advertisement loading module 613c causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 613c may play the paused screen again from the frame after stopping and provide the same to the user.
  • the advertisement loading module 613c may further include a detailed information loading unit for providing detailed information on the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • the video data and the advertisement data are transmitted to the smart display, and the calling tag coupled to the frame is displayed to display the transmitted advertisement on the screen. Advertisement may be provided.
  • FIG. 7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step of receiving a video and an advertisement coupled to the video (S701), and calling an advertisement of an advertisement target selected from the transmitted content.
  • the content receiving step S701 receives advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the content may be received by a streaming method or may be received by a download method.
  • the content includes video data and advertisement data.
  • An object layer is combined with a region where an advertisement target is located in the video data, and a call tag for calling an advertisement including information about the advertisement target and the advertisement is combined with the object layer.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. In the content receiving step S701, a nested object layer and a call tag coupled to the object layer are received together.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • a first object layer and a second object layer superimposed on the first object layer are received.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call step (S702) recognizes the call tag coupled to the area of the selected frame and retrieves the advertisement coupled thereto.
  • the advertisement layer is selected by identifying the tag coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.
  • the advertisement call step S702 may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined.
  • the tag associated with the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range.
  • the preset range may be 30% to 50%.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined.
  • An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.
  • the advertisement call step S702 includes a layer selection step of selecting at least one of the overlapped layers, a tag recognition step of identifying a call tag coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the call tag. Steps.
  • the tag recognition step identifies a tag coupled to the selected advertisement target.
  • the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse the calling tag is activated, and the tag recognition step identifies the activated tag.
  • the advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.
  • an advertisement connected to a tag of an advertisement target is displayed on the screen according to the searched list of advertisement targets.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen as shown in FIG. 18B.
  • an advertisement display area is formed by dividing the screen to display an advertisement. Advertisements can be displayed in the area.
  • the advertisement loading step S703 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S703 when the cancel icon located in the advertisement window is clicked, the advertisement window disappears.
  • the paused screen when the cancel icon is clicked, the paused screen may be played back from the frame after stopping and provided to the user.
  • the advertisement loading step (S703) may further include a detailed information loading step for providing detailed information about the advertisement target.
  • the server when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 813, a communication unit 17, and a storage unit 18.
  • the controller 813 includes a product recognition module 813a, an advertisement call module 813b, an advertisement receiving module 813c, and an advertisement loading module 813d.
  • the merchandise recognition module 813a identifies the merchandise when the point where the merchandise exists is selected.
  • the commodity recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point on the screen is clicked.
  • the area selection unit specifies the area where the product exists and forms the object area 81.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as an object area.
  • the selection image storage unit stores the object region 81 as an image file to form a selection image.
  • the product recognition module 813a includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .
  • the product recognition module 813a includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say.
  • the product search unit may receive a product database from the server 30 may search for the product on the smart display.
  • the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.
  • the advertisement call module 813b requests transmission of an advertisement to the server 30 in which the advertisement data is stored.
  • the advertisement call module 813b transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.
  • the advertisement receiving module 813c receives advertisement data about the corresponding product from the server 30.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading module 813d displays the advertisement received from the server 30 on the screen.
  • the advertisement loading module 813d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 813d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 813d may pause the screen and store a screen that continues from the pause as a video.
  • the advertisement loading module 813d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 13d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 813d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product. do.
  • a product that matches the product selected by the user may not be found in the product database.
  • the advertisement calling module 813b generates a signal to form a similar product list.
  • the server 30 searches for similar products similar to the selected product, generates a similar product list, and transmits the same to the smart display.
  • the advertisement loading module 813d displays a similar product list on the screen.
  • the similar product list is composed of a list including the name of the product and the image of the product.
  • the user can select the desired product to obtain advertisements and product information.
  • the user can obtain information on various products, and the operator providing the advertisement may be paid for the advertisement exposure from the operator selling or manufacturing the product. Can be.
  • the advertisement for the product displayed on the screen can be provided quickly even when the live broadcast is implemented on the screen.
  • FIG. 9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a product recognition step (S901) for identifying a product located in a selected area, and an advertisement call step for requesting an advertisement from a server storing advertisement data. (S902), an advertisement receiving step (S903) of receiving an advertisement from the server, and an advertisement loading step (S904) of displaying the received advertisement on the screen.
  • the product recognition step S901 identifies a product when a point at which the product exists is selected.
  • the product recognition step S901 identifies the product including the selected point.
  • the product recognition step S901 includes a region selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • a border is formed along the periphery of areas having the same color or pattern as the selected point, and the inside of the border is formed as an object area.
  • the selection image storing step when the region is selected, the object region is stored as an image file to form a selection image.
  • the product recognition step S901 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image.
  • the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.
  • the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.
  • the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.
  • Advertisement call step (S902) is made in the server 30, it is possible to call the advertisement linked to the found product.
  • the advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.
  • the advertisement call step (S902) may be made by the advertisement display module 13b installed in the smart display, the advertisement call module 813b transmits information about the recognized product to the server 30 to advertise for the corresponding product. Ask.
  • the server 30 receives advertisement data about a corresponding product.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information.
  • the advertisement loading step S904 displays the advertisement received from the server 30 on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading step S904 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen using advertisement data including image and product information.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S904 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked.
  • the cancel icon when the cancel icon is clicked in the advertisement loading step (S904), the paused screen may be played back from the frame after the stored stop and provided to the user.
  • the advertisement loading step (S904) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the advertisement method using the smart display includes a similar product search step of searching for similar products similar to the selected product, a similar product list generation step of generating and transmitting a similar product list, and a similar product list loading step of displaying a similar product list on the screen. It may further include.
  • the similar product search step is performed when a product matching the selected product is not found in the product recognition step and searches for products of similar shape and color in the same kind of product.
  • the similar product list generation step a name and an image of similar products are extracted to form a list.
  • FIG. 10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 1013, a communication unit 17, and a storage unit 18.
  • the controller 1013 includes a content receiving module 1013a, a product recognition module 1013b, an advertisement calling module 1013c, and an advertisement loading module 1013d.
  • the content receiving module 1013a receives the video data and the advertisement data for the product included in the video data, the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the advertisement data includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.
  • the product recognition module 1013b identifies a product when the product is selected.
  • the product recognition module 1013b includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list.
  • the shape recognition unit recognizes and stores the shape, pattern, and color of the selected product.
  • the shape recognition unit forms a border along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product.
  • the product search unit searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition module 1013b includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar list.
  • the product recognition module 1013b recognizes a product located at the closest distance to the selected area.
  • the advertisement calling module 1013c searches for and calls an advertisement related to the found product in the product list.
  • the advertisement call module 1013c may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement calling module 1013c may include a link execution unit that calls an advertisement linked to the retrieved product.
  • the advertisement loading module 1013d displays advertisements connected to the found product on the screen.
  • the advertisement loading module 1013d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 1013d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1013d may pause the screen and store the video transmitted from the pause.
  • the advertisement loading module 1013d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1013d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 1013d may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • the advertisement loading module 1013d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the video data and the advertisement data are transmitted to the smart display, and the advertisement is displayed on the screen by identifying the goods displayed on the screen according to the shape and displaying the advertisement on the screen. Can provide.
  • FIG. 11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step of receiving a video and an advertisement coupled to the video (S1101), a product identifying step of identifying a selected product (S1102), An advertisement calling step (S1103) for calling an advertisement of a product identified in the received content, and an advertisement loading step (S1104) for displaying the called advertisement on the screen.
  • the content receiving step S1101 receives the video data, the advertisement data for the goods included in the video data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the product recognition step S1102 identifies a product when the product is selected.
  • a border is formed along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product.
  • the product recognition step S1102 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list.
  • the shape recognition step recognizes and stores the shape, pattern, and color of the selected product.
  • the product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition step S1102 includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.
  • the product recognition step S1102 when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S1102 recognizes a product located at the closest distance to the selected area.
  • the advertisement call step (S1103) retrieves and calls an advertisement related to the found product from the product list.
  • the advertisement call step S1103 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement call step S1103 may include a link execution module for calling an advertisement linked to the searched product.
  • the advertisement loading step (S1104) displays an advertisement connected to the found product on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement window 82 may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1104, when the advertisement window 82 is generated, the advertisement may be paused and the video may be stored from the pause.
  • the advertisement loading step (S1104) causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window 82 is clicked.
  • the paused screen may be replayed from the frame after the stopped stop and provided to the user.
  • the advertisement loading step (S1104) may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 1213, a communication unit 17, and a storage unit 18.
  • the controller 13 includes a content receiving module 1213a, a search mode selection module 1213b, an advertisement calling module 1213c, and an advertisement loading module 1213d.
  • the content receiving module 1213a receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data. After the video data is captured, the video data is connected with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • an object refers to an object, such as a product and a service, that is displayed on a screen.
  • the advertising data is associated with each calling code and is combined with the video data via the calling code.
  • the advertisement data includes image and product information, and the product information may include a trademark, a price, a low price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information.
  • the content includes a plurality of products, and the plurality of advertisement data are combined with the calling code for each product.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region. For example, when a bag is displayed on the screen, a first call code for calling an advertisement for the bag may be combined, and a second call code for calling an advertisement for a store selling the bag may be combined.
  • the content receiving module 1213a receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service. In addition, the content receiving module 1213a may receive a third call code coupled to a third object capable of providing information about a region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them. For example, if the first calling code consists of a code starting with A, the second calling code consists of a code starting with B, and the third calling code consists of a code starting with C, so that calling codes can be distinguished. .
  • the search mode selection module 1213b selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode selection module 1213b may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.
  • the first search mode is a mode for searching for an advertisement for a product.
  • the first call code coupled to the selected area is activated.
  • the second search mode is a mode for searching for an advertisement for a service.
  • the second call code coupled to the selected area is activated.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection module 1213b may switch the search mode to the third search mode for providing information about the region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement calling module 1213c recognizes the calling code coupled to the selected area and selects the advertisement.
  • the advertisement calling module 1213c includes a code recognizing unit for recognizing the calling code coupled to the selected area and an advertisement retrieving unit for retrieving the advertisement from the advertisement data transmitted with the video.
  • the code recognition unit identifies a code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the advertisement retrieval unit retrieves the advertisement associated with the activated calling code from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for a product selected by the user, and the advertisement search unit searches for an advertisement associated with an activated code in the advertisement data.
  • the advertisement loading module 1213d displays an advertisement connected to the selected product on the screen.
  • the advertisement loading module 1213d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 1213d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1213d may pause the screen and store the video transmitted from the pause.
  • the advertisement loading module 1213d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1213d may replay the paused screen from the frame after the pause and provide the same to the user.
  • the advertisement loading module 1213d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • more various kinds of advertisements may be provided to the user by providing advertisements for the secondary products related to the selected product on the screen.
  • FIG. 13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step S1301, a search mode selection step S1302, an advertisement calling step S1303, and an advertisement loading step S1304. Include.
  • the content receiving step S1301 receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data.
  • the calling code is linked to the advertising data, which may include a trademark, price, lowest price, sales website, and the like.
  • the content includes a plurality of objects, and the plurality of advertisement data are combined with calling codes for respective goods and services.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region.
  • the content receiving step S1301 receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service.
  • the first call code and the second call code have different codes so that they can be distinguished.
  • the search mode selection step S1302 selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection step (S1302) may switch the search mode to a third search mode that provides information about a region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call step S1303 recognizes the call code coupled to the area of the selected frame and retrieves the advertisement coupled thereto.
  • the advertisement calling step S1303 includes a code recognition step of identifying a calling code coupled to the selected object layer and an advertisement searching step of searching for advertisement data linked to the calling code.
  • the code recognition step identifies the code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the advertisement retrieval step retrieves the advertisement associated with the activated calling code from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated code in advertisement data in an advertisement inverse for an item selected by a user and in an advertisement retrieval step.
  • the advertisement loading step (S1304) displays an advertisement connected to the selected product on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement window 82 may be generated at a designated position such as a lower edge of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1304, when the advertisement window 82 is generated, the screen may be paused and the video transmitted from the pause may be stored.
  • the advertisement loading step S1304 causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked.
  • the advertisement loading step (S1304) when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.
  • the advertisement loading step (S1304) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.
  • the smart display 10 includes an output unit 12, a controller 1413, a communication unit 17, and a storage unit 18.
  • the control unit 1413 includes a content receiving module 1413a, a search cursor forming module 1413b, a color element adjusting module 1413c, a highlight forming module 1413d, and an advertisement loading module 1413e.
  • the content receiving module 1413a receives a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.
  • the advertisement target means a type and an intangible target in which an advertisement may be provided, and is a broad concept including a product, a service, a tourist spot, and a local advertisement.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the present invention is not limited thereto, and the content receiving module 1413a may receive only video data and tags, and the advertisement data may be stored in the server 30.
  • the search cursor forming module 1413b forms a cursor 84 having a cursor area, which may be circular or rectangular.
  • the cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • the search cursor forming module 1413b forms a cursor area and moves the cursor 84 having the cursor area on the screen following the remote controller, motion, and the like.
  • the color element adjustment module 1413c recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area.
  • the color element adjustment module 1413c may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjusting module 1413c may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white.
  • the color element adjustment module 1413c may reduce the brightness or the saturation of the cursor area.
  • the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.
  • the highlight forming module 1413d forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect.
  • the highlight forming module 1413d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading module 1413e loads an advertisement for the advertisement target located in the cursor area on the screen.
  • the advertisement loading module 1413e delivers a tag recognition unit 1413ea for reading and identifying a tag coupled to an advertisement target, an advertisement calling unit 1413eb for calling an advertisement associated with the tag, and a called advertisement to an output unit and displayed on the screen.
  • an advertisement display unit 1413ec an advertisement display unit 1413ec.
  • the tag recognition unit 1413ea reads the tag coupled to the advertisement target located in the cursor area, and identifies the product indicated by the tag.
  • the advertisement calling unit 1413eb calls an advertisement associated with the tag, and may call an advertisement in advertisement data included in the transmitted content.
  • the advertisement calling unit 1413eb may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.
  • the advertisement display unit 1413ec delivers the advertisement called from the transmitted advertisement data or the advertisement transmitted from the server to the output unit and displays it on the screen.
  • the advertisement display unit 1413ec may divide the screen to form an advertisement display region 83 as shown in FIG. 18D, and display an advertisement on the advertisement display region 83.
  • the advertisement display unit 1413ec may form an advertisement list and display the advertisement contents in the list.
  • the advertisement display unit 1413ec may form an advertisement window in the form of a pop-up window and display it on the screen.
  • contents including video data, tags, and advertisement data are transmitted to a smart display, and a user views a TV screen by displaying an advertisement for an advertisement target included in an area of a search cursor on the screen.
  • the advertisement for the product may be provided.
  • 15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step S1501, a search cursor forming step S1502, a color element adjusting step S1503, and an advertisement loading step S1504. Include.
  • the content receiving step S1501 receives a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.
  • a cursor 84 having a cursor area is formed, and the cursor area may be circular or rectangular.
  • the cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • a cursor region is formed, and a cursor 84 having the cursor region is moved on the screen following a remote controller, a motion, and the like.
  • the color element adjusting step S1503 recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area.
  • the color element adjusting step S1503 may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjustment step (S1503) may be expressed in black and white by reducing the saturation of the portion except the cursor area on the screen.
  • the color element adjusting step S1503 may reduce the brightness or the saturation of the cursor area.
  • the color element adjusting step S1504 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect.
  • the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading step S1504 an advertisement for an advertisement target located in the cursor area is loaded on the screen.
  • the advertisement loading step S1504 includes a tag recognition step of reading and identifying a tag coupled to an advertisement target, an advertisement calling step of calling an advertisement associated with the tag, and an advertisement display step of delivering the called advertisement to an output unit and displaying it on the screen. do.
  • the tag recognition step reads a tag coupled to the advertisement target located in the cursor area and identifies a product indicated by the tag.
  • the advertisement calling step calls an advertisement associated with the tag, and may call the advertisement from the advertisement data included in the transmitted content.
  • the advertisement call step may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.
  • an advertisement called from the transmitted advertisement data or an advertisement transmitted from the server is delivered to the output unit and displayed on the screen.
  • the screen may be divided to form an advertisement display region 83, and an advertisement may be displayed on the advertisement display region 83.
  • the advertisement display step may form an advertisement list and display the advertisement contents in the list.
  • the advertisement display step may form an advertisement window in the form of a pop-up window and display it on the screen.
  • FIG. 19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a controller 1915, a communication unit 17, and a storage unit 18.
  • the controller 1915 includes a content receiving module 1915a, a screen capture module 1915b, a product recognition module 1915c, and an advertisement loading module 1915d.
  • the content receiving module 1915a receives the video data together with the advertisement data coupled to the video data. After the image is captured, the advertisement data is combined with the video data, and the content receiving module 1915a receives the advertisement data 72 together with the video data.
  • the screen capture module 1915b stores the frame displayed on the screen as an image file.
  • the screen capture module 1915b generates an image and combines and stores an advertisement in the image.
  • the product recognition module 1915c identifies a product when a point at which the product exists is selected. When any one point in the captured image is clicked, the product recognition module identifies a product by comparing the image shown in the product region with the region selection unit specifying the region including the clicked point and the product image included in the advertisement data. And a product searching unit.
  • the area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.
  • the area selection unit specifies a region where the product exists to form a product region.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data.
  • the selected frame is combined with advertisement data for the products shown in the frame, and the advertisement data includes the image and product information.
  • the product search unit searches for an image that matches the image of the selected product.
  • the advertisement loading module 1915d displays an advertisement for the found product on the screen.
  • the advertisement loading module 1915d adds or subtracts the opacity of the advertisement data.
  • the advertisement loading module 1915d increases the opacity of the advertisement data so that the advertisement window containing the advertisement data is displayed on the screen.
  • the advertisement loading module 1915d may generate an advertisement window at a designated position such as a bottom corner of the screen. When another product is clicked, the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the advertisement loading module 1915d may pause the screen when the advertisement window is generated and store the screen from the pause.
  • the advertisement loading module 1913c causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked. Also, when the cancel icon is clicked, the advertisement loading module 1915d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 1915d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.
  • the advertisement combining step S2001 is performed before the content receiving step S2002 and recognizes a product in the captured video and combines the advertisement data in the product area.
  • the advertisement combining step S2001 includes a shape recognition step of recognizing a shape of a product included in a video and an advertisement insertion step of inserting an advertisement into each frame.
  • the advertisement insertion step inserts an advertisement in a layer form in each frame to combine the advertisement and the frame.
  • the advertisement insertion step inserts an advertisement in each frame, but combines the advertisement of the goods displayed in the frame in the form of a layer in the frame.
  • the video data is composed of a plurality of frames 71, and typically 30 to 60 frames 71 appear on the screen per second.
  • Advertisement data 72 is coupled to each of these frames 71.
  • the advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the content receiving step S2002 receives the video data together with the advertisement data combined with the video data.
  • the screen capture step S2003 stores the frame displayed on the screen as an image file.
  • the screen capture step (S2003) generates an image, and combines and stores the advertisement in the image.
  • the product recognition step S2004 identifies a product when a point at which the product exists is selected.
  • the product recognition step S2004 identifies a product including the selected point.
  • the product recognition step S2004 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in an advertisement.
  • the product search step specifies a product by searching for the product in the advertisement image coupled to the frame.
  • the advertisement loading step S2005 when a product is found, an advertisement for the selected product is displayed on the screen.
  • the advertisement loading step S2005 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.
  • the advertisement loading step S2005 displays an advertisement by forming an advertisement window on the frame.
  • an advertisement window may be generated at a specified position such as a bottom corner of the screen.
  • the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the advertisement loading step (S2005) may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • 21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2115, a communication unit 17, and a storage unit 18.
  • the controller 2115 includes a content receiving module 2115a, a screen capture module 2115b, an advertisement calling module 2115c, an advertisement receiving module 2115d, and an advertisement loading module 2115e.
  • the content receiving module 2115a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the video code is combined with the calling code, and the calling code is combined with each frame constituting the video and transmitted together.
  • the call code for identifying the advertisement target included in the video using software is combined with the object layer in which the advertisement target is located.
  • the screen capture module 2115b stores the frame displayed on the screen as an image.
  • the screen capture module 2115b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture module 2115b combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.
  • the advertisement calling module 2115c recognizes the calling code coupled to the selected object layer and transmits the calling code to the server.
  • the advertisement call module 2115c includes a code recognition unit and a code transmission unit.
  • the code recognition unit identifies a code coupled to the selected advertisement target.
  • the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse the calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving module 2115d receives and temporarily stores an advertisement transmitted from a server.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement loading module 2115e displays an advertisement connected to the code of the advertisement target on the screen according to the searched advertisement target list.
  • the advertisement loading module 2115e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating unit may be omitted.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the advertisement target, and an icon linked to a price comparison website for providing a price comparison for the advertisement target.
  • the advertisement loading module 2115e may generate the advertisement window at a specified position such as a lower edge of the screen and may generate the advertisement window at a position adjacent to the advertisement target. Once the ad window is created, even if the first clicked frame disappears from the screen, the ad window remains on the screen and remains in the created position. The advertisement loading module 2115e causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked.
  • the advertisement loading module 2115e may further include a detailed information loading unit for providing detailed information on the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.
  • the advertisement combining step S2201 is performed before the content receiving step S2202 and recognizes an advertisement target in the photographed video, generates an object layer, and combines the advertisement data with the object layer.
  • Advertisement combining step (S2201) is an object recognition step for identifying an advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step for generating an object layer and combining it with the area where the advertisement target is located.
  • the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.
  • the object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame.
  • the object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.
  • the object layer generating step a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged.
  • the object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.
  • the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer.
  • the second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.
  • the code combining step combines the calling code with the object layer where the advertisement target is located.
  • the calling code contains information about the advertisement target and information about the advertisement.
  • the object layer is processed to form an invisible icon so that a signal is generated when the object layer is selected.
  • the advertisement combining step S2201 includes an advertisement connecting step of connecting the calling code and the advertisement data.
  • the advertisement linking step the call data and the advertisement data are connected by combining the code corresponding to the call code coupled with the corresponding advertisement object to the advertisement data.
  • the content receiving step S2202 receives a call code coupled to the video data together with the video data.
  • the video data includes a frame constituting a video and a call code coupled to the frame, and the advertisement data includes advertisement target information and an advertisement target image associated with the call code.
  • the screen capture step S2203 stores a frame displayed on the screen as an image when the signal is input.
  • the screen capture step (S2203) generates an image, and combines and stores an object layer that generates a signal in an area where an advertisement target is located in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture step S2203 combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.
  • the advertisement call step S2204 recognizes the call code coupled to the selected object layer and transmits the call code to the server.
  • the advertisement call step S2204 identifies the calling code and transmits the calling code when the object layer is clicked by the user.
  • the advertisement calling step S2204 may include a code recognizing step of identifying a calling code coupled to a selected object layer, a code transmitting step of transmitting a recognized calling code to a server, and an advertisement for retrieving advertisement data linked to a calling code from the server.
  • a search step may include a code recognizing step of identifying a calling code coupled to a selected object layer, a code transmitting step of transmitting a recognized calling code to a server, and an advertisement for retrieving advertisement data linked to a calling code from the server.
  • the code recognition step identifies the code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests advertisement data by transmitting a recognized calling code to a server using a communication network.
  • the advertisement retrieval step retrieves advertisement data corresponding to the activated calling code from the server.
  • the server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving step S2205 receives and stores advertisement data from a server.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement may be divided into a screen to form an advertisement display region, and the advertisement may be displayed on the advertisement display region.
  • the advertisement loading step (S2206) may further include a detailed information loading step of providing detailed information on the advertisement target.
  • the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2315, a communication unit 17, and a storage unit 18.
  • the controller 2315 includes a content receiving module 2315a, a screen capture module 2315b, an advertisement calling module 2315c, and an advertisement loading module 2315d.
  • the content receiving module 2315a receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the call tag that identifies the advertisement target included in the video and calls the advertisement data using software is combined with the object layer where the advertisement target is located.
  • the advertisement data is associated with each call tag and is combined with the video data through the call tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with the call tag for each product.
  • the screen capture module 2315b stores the frame displayed on the screen as an image.
  • the screen capture module 2315b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture module 2315b combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated. In addition, the screen capture module 2315b combines and stores the advertisement data associated with the call tag in the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.
  • the advertisement call module 2315c recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto.
  • the advertisement calling module includes a tag recognition unit and an advertisement search unit.
  • the tag recognition unit identifies a tag coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the calling tag is activated, and the tag recognition unit identifies the activated tag.
  • the advertisement retrieval unit retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.
  • the advertisement loading module 2315d includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • FIG. 24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.
  • the advertisement combining step S2401 is performed before the content receiving step S2402 and recognizes an advertisement target in the captured video, generates an object layer, and combines the advertisement data with the object layer.
  • Advertisement combining step (S2401) is an advertisement object recognition step of identifying the advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step of generating an object layer and combining it with the area where the advertisement target is located And a tag combining step of associating the calling tag with the object layer.
  • the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.
  • the object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame.
  • the object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.
  • the object layer generating step a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged.
  • the object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.
  • the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer.
  • the second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.
  • the tag combining step combines the calling tag with the object layer where the advertisement target is located.
  • the calling tag contains information about the advertisement target and information about the advertisement.
  • the tag combining step processes the object layer so that a signal is generated when the object layer is selected, thereby forming the object layer as an invisible icon.
  • the advertisement combining step S2401 includes an advertisement connection step of connecting the call tag and the advertisement data.
  • the advertisement linking step links the call tag and the advertisement data by combining a tag corresponding to the call tag coupled with the corresponding advertisement object to the advertisement data.
  • the content receiving step S2402 receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the video data includes a frame constituting a video and a call tag coupled to the frame, and the advertisement data includes advertisement object information and an advertisement object image associated with the call tag.
  • Screen capture step (S2403) stores the video displayed on the screen as an image.
  • the screen capture step (S2403) generates an image, and combines and stores an object layer for generating a signal in the area where the target of the advertisement exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture step S2403 combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated.
  • the screen capture step (S2403) combines and stores the advertising data associated with the call tag to the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.
  • the advertisement call step (S2404) recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto.
  • the advertisement call step S2404 includes a tag recognition step for identifying a call tag coupled to the selected object layer and an advertisement search step for retrieving advertisement data linked to the call tag.
  • the tag recognition step identifies a tag coupled to the selected advertisement target.
  • the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse the calling tag is activated, and the tag recognition step identifies the activated tag.
  • the advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.
  • an advertisement connected to the tag of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.
  • the advertisement loading step (S2405) may further include a detailed information loading step of providing detailed information on the advertisement target.
  • the server when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • 25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a controller 2515, a communication unit 17, and a storage unit 18.
  • the controller 2515 includes a screen capture module 2515a, a product recognition module 2515b, an advertisement calling module 2515c, an advertisement receiving module 2515d, and an advertisement loading module 2515e.
  • the screen capture module 2515a stores a frame displayed on the screen as an image file when the user inputs a capture signal.
  • the screen capture module 2515a may store the screen in a simple image form and combine and store an advertisement of a product in the image.
  • the product recognition module 2515b identifies a product when a point at which the product exists is selected.
  • the merchandise recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point in the captured image is clicked.
  • the area selection unit specifies an area where the product exists to form an object area.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the selection image storage unit stores the object region as an image file to form a selection image.
  • the product recognition module 2515b includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .
  • the product recognition module 2515b includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say.
  • the product search unit may receive a product database from the server 30 may search for the product on the smart display.
  • the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.
  • the advertisement call module 2515c requests transmission of an advertisement to the server 30 in which the advertisement data is stored.
  • the advertisement call module 2515c transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.
  • the advertisement receiving module 2515d receives advertisement data for a corresponding product from the server 30.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading module 2515e displays the advertisement received from the server 30 on the screen.
  • the advertisement loading module 2515e may form an advertisement window on the screen and display an advertisement on the advertisement window, divide the screen to form an advertisement display area, and display the advertisement on the advertisement display area.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product.
  • the advertisement loading module 2515e may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product. do.
  • the screen capture module (2515a) to send the captured image to the server to receive a list of all the products included in the captured image and the advertisement of the product to capture Combine and save the image.
  • 26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.
  • the advertisement method using the smart display includes a screen capture step (S2601) of storing a screen as an image, a product recognition step (S2602) of identifying a product located in a selected area; , An advertisement call step (S2603) for requesting an advertisement from a server storing advertisement data, an advertisement reception step (S2604) for receiving an advertisement from the server, and an advertisement loading step (S2605) for displaying the received advertisement on a screen. .
  • the frame displayed on the screen is stored as an image file.
  • the screen may be stored in a simple image form, and the advertisement of the product may be stored in the image.
  • the product recognition step S2602 identifies a product when a point where the product exists is selected.
  • the product recognition step S2602 identifies a product including the selected point.
  • the product recognition step S2602 includes an area selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • the selection image storing step when the region is selected, the object region is stored as an image file to form a selection image.
  • the product recognition step S2602 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image.
  • the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.
  • the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.
  • the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.
  • the advertisement call step S2603 is performed internally by the server 30 and may call an advertisement linked to the found product.
  • the advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.
  • the advertisement call step (S2603) may be made by the advertisement display module 15c installed in the smart display.
  • the advertisement call module 15c transmits information about the recognized product to the server 30 to advertise the corresponding product. Ask.
  • the server 30 receives advertisement data about the corresponding product.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading step S2605 displays the advertisement received from the server 30 on the screen.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • the advertisement loading step (S2605) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2715, a communication unit 17, and a storage unit 18.
  • the controller 2715 includes a content receiving module 2715a, a screen capture module 2715b, a product recognition module 2715c, an advertisement calling module 2715d, and an advertisement loading module 2715e.
  • the content receiving module 2715a receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the advertisement data includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.
  • the screen capture module 2715b stores the frame displayed on the screen as an image.
  • the screen capture module 2715b may generate an image and combine and store a list of items displayed on the image.
  • the screen capture module 2715b searches for all goods shown in the image and generates a list of goods when the image is generated.
  • the screen capture module 2715b may combine and store advertisements for goods displayed in the image.
  • the screen capture module 2715b retrieves all the advertisements associated with the generated product list to combine the advertisement data with the image and combines the advertisement data with the image.
  • the product recognition module 2715c identifies a product when the product is selected.
  • the product recognition module 2715c includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list.
  • the shape recognition unit recognizes and stores the shape, pattern, and color of the selected product.
  • the commodity searching unit searches for a matching commodity by comparing the shape of the recognized commodity with the commodities shown in the commodity list stored in the image.
  • the product recognition module 2715c includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar product list.
  • the advertisement call module 2715d searches for and calls an advertisement related to the found product in the product list.
  • the advertisement calling module 2715d may include an advertisement retrieving unit that recognizes a code for identifying a retrieved product and retrieves and calls an advertisement associated with the code.
  • the advertisement is called from the transmitted advertisement data. If the list of goods and the advertisement are stored together in the image, the advertisement coupled to the image is called.
  • the advertisement loading module 2715e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including image and product information.
  • the advertisement loading module 2715e may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • FIG. 28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.
  • the advertisement combining step S2801 is performed before the content receiving step S2802 and generates a list of products appearing in the video, and collects and stores advertisement data about the products.
  • the advertisement combining step connects the advertisement data corresponding to the list of each product, and may assign a code to the product list and associate the advertisement data with the code.
  • the advertisement combining step may link advertisement data to a product list.
  • the product list may be generated by being provided in advance from the advertiser, and used as a search database for the selected product.
  • the product list includes the name of the product and the image of the product.
  • the content receiving step S2802 receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the screen capture step S2803 stores the video displayed on the screen as an image.
  • the screen capture step S2803 may generate an image, and store a list of items displayed on the image by combining the image.
  • the screen capture step S2803 In order to combine and store a list of goods in an image, the screen capture step S2803 generates a list of goods by searching for all goods shown in the image when the image is generated.
  • the screen capture step (S2803) may be stored by combining the advertisement for the products shown in the image to the image.
  • the screen capture step S2803 searches for all the advertisements associated with the product list generated in order to combine the advertisements with the image, and combines the advertisement data with the image.
  • the product recognition step S2804 identifies the product when the product is selected.
  • the product recognition step S204 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list.
  • the shape recognition step recognizes and stores the shape, pattern, and color of the selected product.
  • the product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition step (S2804) includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.
  • the product recognition step S2804 when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S2804 recognizes a product located at the closest distance to the selected area.
  • the advertisement call step (S2805) searches for and calls an advertisement related to the found product from the product list.
  • the advertisement call step S2805 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement call step S2805 calls an advertisement in the transmitted advertisement data when only a list of products is stored in the image, and calls an advertisement coupled to the image when the list of products and the advertisement are stored together in the image.
  • the advertisement loading step S2806 displays an advertisement connected to the found product on the screen.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product.
  • an advertisement window may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product.
  • the advertisement loading step S2806 may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • the advertisement loading step (S2806) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • 29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2915, a communication unit 17, and a storage unit 18.
  • the controller 2915 includes a content receiving module 2915a, a screen capture module 2915b, a search mode selection module 2915c, an advertisement calling module 2915d, and an advertisement loading module 2915e.
  • the content receiving module 2915a receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region.
  • the content receiving module 2915a receives together the first call code coupled to the first object for the product and the second call code coupled to the second object for the service.
  • the content receiving module 2915a may receive a third call code coupled to a third object capable of providing information about a region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them.
  • the screen capture module 2915b stores a frame displayed on the screen as an image.
  • the screen capture module 2915a generates an image and combines and stores the calling code in an area where the product exists in the image.
  • the search mode selection module 2915c selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode selection module 15c may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection module 2915c may switch the search mode to the third search mode for providing information about the region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call module 2915d recognizes the call code coupled to the selected area and selects the advertisement.
  • the advertisement calling module 2915d includes a code recognizing unit for recognizing a calling code coupled to the selected area, and a code transmitting unit for calling the advertisement by transmitting the calling code to a server in which the advertisement data is stored.
  • the code recognition unit identifies a code coupled to the selected object.
  • a user clicks an area displayed on the screen using a remote controller, a wireless mouse, or the like, a calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server stores a list of advertisements for products included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement loading module 2915e displays advertisements connected to the selected product on the screen.
  • the advertisement loading module 2915e may form an advertisement window and display an advertisement in the advertisement window, divide the screen to form an advertisement display area, and display the advertisement in the advertisement display area.
  • FIG. 30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a code combining step S3001, a content receiving step S3002, a screen capturing step S3003, a search mode selection step S3004, and an advertisement.
  • the recognition codes are combined with each frame constituting the video, and the recognition codes for the objects shown in each frame are combined.
  • a product is recognized in the captured video and the recognition code is combined in each frame.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the call code also includes a third call code coupled to a third object that can provide information about the region.
  • a first call code and a second call code may be combined together in one region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them.
  • the content receiving step S3002 receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the content receiving step S3002 receives a first call code coupled to a first object for a product and a second call code coupled to a second object for a service.
  • the content receiving step (S3002) may receive a third call code coupled to a third object that can provide information about the region.
  • the screen capture step S3003 stores the frame displayed on the screen as an image.
  • the screen capture module 2915b generates an image, and combines and stores the calling code in the area where the product exists in the image.
  • search mode selection step S3004 one of a first search mode for searching for a product and a second search mode for searching for a service is selected.
  • the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.
  • the search mode selection step (S3004) may switch the search mode to a third search mode that provides information about a region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call step S3005 recognizes the call code coupled to the selected area and selects an advertisement.
  • the advertisement calling step S3005 includes a code recognition step of recognizing a call code coupled to the selected area, and a code sending step of calling an advertisement by transmitting a call code to a server in which the advertisement data is stored.
  • the code recognition step identifies the code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server retrieves the corresponding advertisement and transmits the advertisement to the smart display.
  • the advertisement loading step S3006 displays an advertisement connected to the selected product on the screen.
  • an advertisement window may be formed and an advertisement may be displayed on the advertisement window, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • 31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 3115, a communication unit 17, and a storage unit 18.
  • the controller 3115 controls the content receiving module 3115a, the screen capture module 3115b, the search cursor forming module 3115c, the color element adjusting module 3115d, the highlight forming module 3115e, and the advertisement loading module 3115f. Include.
  • the content receiving module 3115a may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving module 3115a is connected to a tag and receives advertisement data for an advertisement target. When the content is live broadcast content, the content receiving module 3115a receives only video data.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the screen capture module 3115b stores a frame displayed on the screen as an image.
  • the screen capture module 3115b generates an image and combines and stores a tag in an area where an advertisement target exists in the image.
  • the screen capture module may store the advertisement data associated with the tag by combining the image.
  • the search cursor forming module 3115c forms a cursor having a cursor area on the captured image, which may be circular or rectangular.
  • the cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • the search cursor forming module 3115c forms a cursor area when the cursor mode switching signal is input, and moves the cursor having the cursor area on the screen following the remote controller and motion.
  • the color element adjustment module 3115d recognizes the cursor area and changes the color element of the cursor area or a portion other than the cursor area in the image.
  • the color element adjusting module 3115d may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjusting module 3115d may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white.
  • the color element adjusting module 15d may reduce the brightness or the saturation of the cursor area.
  • the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.
  • the highlight forming module 3115e forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect.
  • the highlight forming module 15d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading module 3115f loads an advertisement for the advertisement target located in the cursor area on the screen.
  • the advertisement loading module 3115f includes an image extraction unit 3115fa for extracting an image of a cursor area, an advertisement request unit 3115fb for transmitting an image to a server, and an advertisement reception unit 3115fc for receiving an advertisement from a server. And an advertisement display unit 3115fd for delivering the received advertisement to the output unit and displaying the same on the screen.
  • the image extraction unit 3115fa stores the cursor area as an image file to generate a cursor area image.
  • the advertisement request unit 3115fb transmits a cursor image to the server to request advertisements for advertisement targets located in the cursor area.
  • the advertisement receiving unit 3115fc receives advertisements at advertisement targets located in the cursor area.
  • the advertisement display unit 3115fd transfers the advertisement transmitted from the server to the output unit and displays the advertisement on the screen.
  • the advertisement display unit 3115fd may divide the screen to form an advertisement display region and display an advertisement on the advertisement display region.
  • FIG. 32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step (S3201), a screen capturing step (S3202), a search cursor forming step (S3203), a color element adjusting step (S3204), Ad loading step (S3205) is included.
  • the content receiving step S3201 may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving step (S3201) is connected to the tag and receives the advertisement data for the advertisement target. If the content is live broadcast content, the content receiving step S3201 receives only video data.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the screen capture step S3202 stores the frame displayed on the screen as an image.
  • the screen capture step S3202 generates an image and combines and stores a tag in an area where an advertisement target exists in the image.
  • the screen capture module may store the advertisement data associated with the tag by combining the image.
  • the search cursor forming step S3203 forms a cursor having a cursor area on the captured image, and the cursor area may be circular or rectangular.
  • the cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • a cursor region is formed, and a cursor having the cursor region is moved on the screen following a remote controller, a motion, and the like.
  • the color element adjusting step (S3204) recognizes the cursor region and changes the color component of the cursor region or a portion other than the cursor region in the image.
  • the color element adjusting step S3204 may reduce brightness or saturation of a portion of the screen except for the cursor area.
  • the color element adjusting step (S3204) may be performed in black and white by reducing the saturation of the portion excluding the cursor area on the screen.
  • the color element adjusting step S3204 may reduce the brightness or the saturation of the cursor area.
  • the color element adjusting step S3204 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect.
  • the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading step S3205 an advertisement for an advertisement target located in the cursor area is loaded on the screen.
  • the advertisement loading step (S3205) includes an image extraction step of generating a cursor area image by storing a cursor area as an image file, an advertisement request step of transmitting an advertisement of the cursor area image to a server, and requesting an advertisement from the server to the cursor area image.

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PCT/KR2014/012377 2014-12-16 2014-12-16 스마트 디스플레이 및 이를 이용한 광고 방법 WO2016098915A1 (ko)

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WO2021203677A1 (zh) * 2020-04-08 2021-10-14 聚好看科技股份有限公司 一种控件展示方法及显示设备

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