WO2016095621A1 - Dispositif informatique, appareil et procédé de fourniture d'informations - Google Patents

Dispositif informatique, appareil et procédé de fourniture d'informations Download PDF

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Publication number
WO2016095621A1
WO2016095621A1 PCT/CN2015/093810 CN2015093810W WO2016095621A1 WO 2016095621 A1 WO2016095621 A1 WO 2016095621A1 CN 2015093810 W CN2015093810 W CN 2015093810W WO 2016095621 A1 WO2016095621 A1 WO 2016095621A1
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WO
WIPO (PCT)
Prior art keywords
user
information
recommendation data
facial image
user operation
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PCT/CN2015/093810
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English (en)
Chinese (zh)
Inventor
李华明
王道龙
刘晓伟
刘孟
袁艺
张钰
易敏文
吕文玉
方驰
袁正沧
燕宇飞
Original Assignee
百度在线网络技术（北京）有限公司
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Publication of WO2016095621A1 publication Critical patent/WO2016095621A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of information processing, and in particular, to an information providing method, apparatus, and computer device.
  • the system When a user purchases or browses a product using a client application, the system usually provides product information to the user based on the user's search and browsing history.
  • An object of the present invention is to provide an information providing method, apparatus and computer apparatus for acquiring response information of a user when performing an operation by capturing an operation performed by a user and corresponding image data, so as to provide a recommendation to the user based on the reaction information. Data to capture user needs more accurately.
  • an information providing method comprising: receiving information of a user operation and a face image; analyzing the facial image to acquire user emotion information; and information and user according to the user operation
  • the emotion information generates recommendation data; the recommendation data is transmitted.
  • an information providing method comprising: detecting a user operation; photographing a face image of a user; transmitting the information of the user operation and the face image to a server; from the server Receiving recommendation data; displaying the recommendation data.
  • an information providing apparatus comprising: an information receiving unit for receiving information of a user operation and a face image; and an image analyzing unit, And the recommendation data generating unit is configured to generate recommendation data according to the user operation information and the user emotion information; and the recommendation data sending unit is configured to send the recommendation data.
  • an information providing apparatus comprising: a user operation detecting unit for detecting a user operation; an image capturing unit for capturing a face image of the user; and an information transmitting unit for The information of the user operation and the facial image are sent to the server; the recommendation data receiving unit is configured to receive the recommendation data from the server; and the recommendation data display unit is configured to display the recommendation data.
  • a computer apparatus comprising: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory, and configured Executing, by the one or more processors, instructions for executing the search processing method included in the one or more programs: receiving information of a user operation and a face image; analyzing the facial image to obtain user emotion information Generating recommendation data according to the information of the user operation and user emotion information; transmitting the recommendation data.
  • a computer apparatus comprising: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory, and configured Executing, by the one or more processors, instructions for executing a display method of searching for content included in the one or more programs: detecting a user operation; capturing a facial image of the user; and information and information about the user operation The facial image is sent to the server; the recommended data is received from the server; and the recommended data is displayed.
  • the information providing method, device and computer device provided by the embodiment of the present invention acquire user emotion information by capturing a facial image when the user performs a predetermined operation, and perform the user emotion information according to the acquired user emotion information and the user operation information. Data to capture user needs more accurately.
  • FIG. 1 is a flowchart of an information providing method according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for providing information according to another embodiment of the present invention.
  • FIG. 3 is a logic block diagram of an information providing apparatus according to an embodiment of the present invention.
  • FIG. 4 is a logic block diagram of an information providing apparatus according to another embodiment of the present invention.
  • FIG. 5 is a logic block diagram of a computer device according to an embodiment of the present invention.
  • FIG. 6 is a logic block diagram of a computer device according to another embodiment of the present invention.
  • the present invention provides an information providing method, apparatus and computer device for collecting facial expression data when a predetermined operation is performed on a user by a camera (for example, a front camera of a mobile phone or a separately configured camera), and analyzing emotions of the user when performing an operation.
  • the information is provided to the user based on the acquired user emotion information and the user-operated information, thereby capturing the user's needs more accurately.
  • FIG. 1 is a flowchart of an information providing method according to an embodiment of the present invention.
  • the information providing method can be performed, for example, by the information providing device shown in FIG.
  • step S101 information of a user operation and a face image are received.
  • the user operation may be, for example, but not limited to, an operation of the user performing an online shopping payment, an operation of browsing an item, or the like, and the face image is a face image of the user captured when the user operates.
  • step S102 the facial image is analyzed to acquire user emotion information.
  • step S102 an expression or eye analysis is performed on the face image, and user emotion information is acquired according to the expression or the eyes.
  • the processing of step S102 can be performed using various existing face recognition, emotion matching techniques.
  • step S103 recommendation data is generated based on the information of the user operation and the user emotion information. Based on the information of the user operation and the user's emotion information, the recommendation data can be generated according to various existing data recommendation algorithms.
  • the recommendation data may be text, pictures, audio or video, and the like.
  • step S104 recommendation data is transmitted.
  • the information providing method, apparatus, and computer device of the present invention will be described below by taking only the advertisement data provided to the user as an example. However, one of ordinary skill in the art will appreciate that the following The manner in which the advertisement data is provided to the user is merely exemplary, and other information data may be provided to the user.
  • the user when the user browses the album of the product, the user captures the facial image according to the operation of the user browsing the album, and performs facial expression or eye analysis on the facial image of the user. If the user browses the album A, the expression is hesitant, indicating the user. If the satisfaction with the album A is low, the related product is not recommended to the user; if the user expresses a happy expression when browsing the album B, indicating that the user has high satisfaction with the album B, the similar product may be recommended to the user. Information.
  • the user's facial image is captured according to the operation of the user's settlement, and the facial image of the user is analyzed or expressed. If the user expresses a firm expression or an indifferent expression for the product A, the user is The expression determines whether to recommend to the user; if the operation of multiple products corresponds to the user's same indifferent expression, it means that the products purchased by the user are not very attractive to them, and do not require excessive recommendation.
  • the user's facial image is captured according to the operation of purchasing the flowers by the user, and the facial image of the user is analyzed or expressed. If the user expresses a happy expression, the user is If the satisfaction of the flowers is high, the flowers can be used as the recommended products for the festival.
  • the information providing method provided by the embodiment of the present invention acquires the user's emotion information by capturing the facial image when the user performs the predetermined operation, and analyzes the user's emotion information according to the acquired user emotion information and the information of the user operation, thereby being more accurate. Capture the needs of users.
  • FIG. 2 is a flowchart of a method for providing information according to another embodiment of the present invention.
  • the information providing method can be performed, for example, by the information providing device shown in FIG.
  • step S201 a user operation is detected.
  • the user operation is a predetermined operation, for example, an operation of the user performing online shopping payment, an operation of browsing an item, and the like.
  • step S202 a face image of the user is taken.
  • the face image of the user is photographed by, for example, a front camera of the mobile phone, an external camera, or the like.
  • step S203 the information of the user operation and the face image are transmitted to the server.
  • the transmitted information of the user operation includes user identification, operation actions, and information of the operation object.
  • recommendation data is received from the server.
  • the recommendation data may be information of a recommended product, advertisement data related to an operation or an operation object previously performed by the user.
  • step S205 recommendation data is displayed.
  • Steps for detecting that a user performs an operation on a user interface, photographing a user's face image, transmitting user-operated information and a face image to a server, receiving recommendation data from a server, and displaying recommended data may be performed through an application program interface (API) .
  • API application program interface
  • the recommendation data corresponding to the user's intention/response may be received, thereby Better capture user needs/intentions.
  • FIG. 3 is a logic block diagram of an information providing apparatus according to an embodiment of the present invention.
  • the information providing apparatus includes an information receiving unit 301, an image analyzing unit 302, a recommendation data generating unit 303, and a recommendation data transmitting unit 304.
  • the information receiving unit 301 is configured to receive information of a user operation and a face image.
  • the image analyzing unit 302 is configured to analyze the facial image to obtain user emotion information.
  • the recommendation data generating unit 303 is configured to generate recommendation data based on the information of the user operation and the user emotion information.
  • the recommendation data transmitting unit 304 is for transmitting recommendation data.
  • the image analyzing unit 302 is configured to perform an expression or an eye analysis on the face image, and acquire user emotion information according to the expression or the eyes.
  • an information storage unit (not shown) is used to store user emotion information and information of user operations.
  • the information providing apparatus acquires user emotion information by capturing a facial image when the user performs a predetermined operation and performs analysis, and provides recommended data to the user according to the acquired user emotion information and information of the user operation, thereby being more accurate. Capture the needs of users.
  • FIG. 4 is a logic block diagram of an information providing apparatus according to another embodiment of the present invention.
  • the information providing apparatus includes a user operation detecting unit 401, an image capturing unit 402, an information transmitting unit 403, a recommendation data receiving unit 404, and a recommendation data display unit 405.
  • the user operation detecting unit 401 is for detecting a user operation.
  • the image capturing unit 402 is for capturing a face image of the user.
  • the information transmitting unit 403 is configured to transmit the information of the user operation and the face image to the server.
  • the recommendation data receiving unit 404 is for receiving recommendation data from the server.
  • the recommendation data display unit 405 is for displaying recommendation data.
  • the user operation is a predetermined operation
  • the information of the user operation transmitted includes information of the user identification, the operation action, and the operation object.
  • the information providing apparatus by detecting a user operation, capturing a user's face image, and transmitting the information of the user operation and the photographed face image to the server, the recommendation data corresponding to the user's intention/reaction can be received, thereby Better capture user needs/intentions.
  • FIG. 5 is a logic block diagram of a computer device according to an embodiment of the present invention.
  • a computer device can be used to implement the information providing method provided in the above embodiments. Specifically:
  • Computer devices may vary considerably depending on configuration or performance, and may include one or more processors (such as Central Processing Units, CPU) 510 and memory 520.
  • the memory 520 can be short-term storage or persistent storage.
  • One or more programs may be stored in memory 520, each of which may include a series of instruction operations in a computer device.
  • the processor 510 can be in communication with the memory 520 to perform a series of instruction operations in the memory 520 on the computer device.
  • the memory 520 also stores data of one or more operating systems, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and the like.
  • the computer device may also include one or more power sources 530, one or more wired or wireless network interfaces 540, one or more input and output interfaces 550, and the like.
  • the computer device includes one or more processors 510, memory 520, and one or more programs, one or more programs stored in memory 520, and configured to be comprised by one or more processors 510 executing instructions included in one or more programs for executing a search processing method: receiving information of a user operation and a face image; analyzing the facial image to acquire user emotion information; and generating recommendation data according to the information operated by the user and the user emotion information ; Send recommendation data.
  • the processing instruction of analyzing the facial image to obtain the user's emotion information may include performing an expression or an eye analysis on the facial image, and acquiring the user's emotional information according to the expression or the eye.
  • the memory 520 further includes an instruction to execute the following processing: storing user emotion information and information of user operations.
  • the computer device provided by the present invention acquires user emotion information by capturing a facial image when the user performs a predetermined operation and performs analysis, and provides recommendation data to the user according to the acquired user emotion information and information operated by the user, thereby capturing the user more accurately. Demand.
  • FIG. 6 is a logic block diagram of a computer device according to another embodiment of the present invention.
  • a computer device can be used to implement the information providing method provided in the above embodiments. Specifically:
  • the computer device can include a communication unit 610, a memory 620 including one or more computer readable storage media, an input unit 630, a display unit 640, a processor 650 including one or more processing cores, and a power supply 660, and the like.
  • a communication unit 610 can include a communication unit 610, a memory 620 including one or more computer readable storage media, an input unit 630, a display unit 640, a processor 650 including one or more processing cores, and a power supply 660, and the like.
  • the communication unit 610 can be used for transmitting and receiving information or receiving and transmitting signals during a call.
  • the communication unit 610 can be a network communication device such as an RF (Radio Frequency) circuit, a router, a modem, or the like.
  • communication unit 610 can also communicate with the network and other devices via wireless communication.
  • Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access) Divisional Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), e-mail, SMS (Short Messaging Service), and the like.
  • the memory 620 can be used to store software programs and data, and the processor 650 executes various functional applications and data processing by running software programs and data stored in the memory 620.
  • the memory 620 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may be stored according to Computer equipment Created data (such as audio data, phone book, etc.).
  • memory 620 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, memory 620 can also include a memory controller to provide access to memory 620 by processor 650 and input unit 630.
  • Display unit 640 can be used to display information entered by the user or information provided to the user as well as various graphical user interfaces of the computer device, which can be composed of graphics, text, icons, video, and any combination thereof.
  • the display unit 640 may include a display panel.
  • the display panel may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like.
  • input unit 630 and display unit 640 are implemented as two separate components to implement input and output functions, in some embodiments, input unit 630 can be integrated with display unit 640 for input and output.
  • the processor 650 is a control center for a computer device that connects various portions of the entire computer device using various interfaces and lines, by running or executing software programs and/or modules stored in the memory 620, and recalling data stored in the memory 620. , performing various functions and processing data of the computer device, thereby performing overall monitoring of the computer device.
  • the computer device may also include a power source 660 (such as a battery) that supplies power to the various components.
  • the power source may be logically coupled to the processor 650 through a power management system to manage functions such as charging, discharging, and power management through the power management system.
  • the power supply 660 can also include any one or more of a DC or AC power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.
  • the computer device may also include a camera, a Bluetooth module, sensors (such as light sensors, motion sensors, and other sensors, etc.), audio circuits, and wireless communication units, etc., and are not described herein.
  • the computer device includes one or more processors 650, memory 620, and one or more programs, one or more programs stored in memory 620, and configured to be processed by one or more processors 650.
  • the user operation is a predetermined operation
  • the information of the user operation transmitted includes information of the user identification, the operation action, and the operation object.
  • the computer device provided by the present invention can receive the recommendation data corresponding to the intention/reaction of the user by detecting the user operation, capturing the image of the user's face, and transmitting the information of the user operation and the captured facial image to the server, thereby better capturing User's needs/intentions.
  • the above method according to the present invention can be implemented in hardware, firmware, or as software or computer code that can be stored in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or can be downloaded through a network.
  • a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or can be downloaded through a network.
  • the computer code originally stored in a remote recording medium or non-transitory machine readable medium and to be stored in a local recording medium, whereby the methods described herein can be stored using a general purpose computer, a dedicated processor, or programmable or dedicated Such software processing on a recording medium of hardware such as an ASIC or an FPGA.
  • a computer, processor, microprocessor controller or programmable hardware includes storage components (eg, RAM, ROM, flash memory, etc.) that can store or receive software or computer code, when the software or computer code is The processing methods described herein are implemented when the processor or hardware is accessed and executed. Moreover, when a general purpose computer accesses code for implementing the processing shown herein, the execution of the code converts the general purpose computer into a special purpose computer for performing the processing shown herein.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

L'invention concerne un dispositif informatique, un appareil et un procédé de fourniture d'informations. Le procédé de fourniture d'informations comprend : la réception d'informations d'opération d'utilisateur et d'une image faciale d'un utilisateur ; l'analyse de l'image faciale pour obtenir des informations d'émotion d'utilisateur ; la production de données de recommandation en fonction des informations d'opération d'utilisateur et des informations d'émotion d'utilisateur ; et l'envoi des données de recommandation. En capturant et analysant l'image faciale de l'utilisateur lorsque l'utilisateur effectue une opération prédéfinie, la présente invention obtient les informations d'émotion d'utilisateur et fournit les données de recommandation à l'utilisateur en fonction des informations d'émotion d'utilisateur et des informations d'opération d'utilisateur obtenues, ce qui permet de capturer une demande utilisateur de manière précise.
PCT/CN2015/093810 2014-12-17 2015-11-04 Dispositif informatique, appareil et procédé de fourniture d'informations WO2016095621A1 (fr)

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CN201410788462.4A CN104462468A (zh) 2014-12-17 2014-12-17 信息提供方法及装置

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