WO2016076453A1

WO2016076453A1 - Location-based advertisement service method using beacon

Info

Publication number: WO2016076453A1
Application number: PCT/KR2014/010839
Authority: WO
Inventors: 정현철; 안재우; 권동섭
Original assignee: 정양산업(주)
Priority date: 2014-11-11
Filing date: 2014-11-12
Publication date: 2016-05-19
Also published as: KR20160056086A

Abstract

The present invention relates to a location-based advertisement service method using a beacon, and provides a proper technical infrastructure which enables a beacon infrastructure manager to consistently and stably receive beacon infrastructure fees from a service provider, and the like, intending to provide a location-based advertisement service by using a beacon infrastructure. To this end, the present invention provides a location-based advertisement service method using a beacon, comprising: an S1 step of allowing a management server to periodically or aperiodically change and manage an ID of a beacon through a network; an S2 step of allowing a smart phone entering a specific area to receive the ID outputted from the beacon; an S3 step of allowing the smart phone to transmit the ID to a portal server; an S4 step of allowing the portal server to make an inquiry to the management server about the ID; an S5 step of allowing the management server to inquiry about the location information of the beacon corresponding to the ID so as to transmit the same to the portal server; and an S6 step of allowing the portal server to inquire about a location-based advertisement corresponding to the location information of the beacon so as to transmit the same to the smart phone.

Description

Location-based advertising service method using beacons

The present invention relates to a location-based advertising service method using a beacon.

Since the transmission of information through a mobile terminal such as a smartphone is generally performed randomly regardless of the location of the receiver, the information that the receiver encounters through the mobile terminal is often not related to the location of the receiver, and as a result, such information is random. It is meaningless or inappropriate for the recipient at position. In addition, information that is undesired by the recipient is often considered to be spam, and is often lost in value.

The present invention has been proposed to solve the above problems, and aims to provide a location-based advertising service method using a beacon. The present invention provides a reasonable technical foundation that allows the manager of the beacon infrastructure to continuously and stably receive the fee for using the beacon infrastructure from operators and the like who want to provide location-based advertising services using the beacon infrastructure.

The present invention to achieve the above object,

Step S1 of the management server changing and managing the ID of the beacon periodically or aperiodically through the network;

Step S2 of the smartphone entering the specific area accepting the ID emitted by the beacon;

S3 step of the smart phone transmits the ID to the portal server;

Step S4, wherein the portal server queries the management server for the ID;

S5 step of the management server to query the location information of the beacon corresponding to the ID to the portal server;

Step S6 of the portal server searching for the location-based advertisement corresponding to the location information of the beacon and transmitting the same to the smartphone;

It includes, provides a location-based advertising service method using a beacon.

According to the present invention, in implementing a location-based advertising service using beacons, advertising revenue can be rationally distributed between portal companies and managers.

1 is a view showing an implementation process and related system configuration of the present invention.

1: management server

2: beacon

3: Smartphone

4: Portal Server

5: specific area

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the present invention. Meanwhile, in describing the present invention, when it is determined that a detailed description of a related known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

Beacon (Beacon) is a next-generation smart phone short-range communication technology through low-power Bluetooth (BLE), a technology that enables users to send a message, mobile payment, etc. to locate the user within a 50m radius. If you use beacons, you can use the information service, mobile coupons, etc. in a specific area. The low power consumption of the smartphone consumes less battery, and the advantage of more precise positioning in the room than GPS.

Beacon has many applications in various fields that require location-based public relations, facility management, and safety (hereinafter referred to as 'location-based advertising'). Companies (hereinafter referred to as 'portal companies') are likely to be representative. Google, Apple, Naver and Kakao are companies that have applications that smartphone users always use.

If the portal company uses the beacon infrastructure, it will be able to provide location-based advertising services for smartphone users, and the portal company will generate revenue from advertisers. However, in terms of fair distribution of revenue, it is unfair that all advertising revenue goes only to portal companies. There is a reasonable need to distribute advertising revenue to managers who have a beacon infrastructure and continuously manage location-based advertising services.

The present invention is derived from the above-described point of view, and in order to implement a location-based advertising service using beacons to propose a reasonable way to distribute the advertising revenue evenly between the portal company and the management.

The premise for implementing the present invention is as follows. (See Figure 1)

* Beacon (2): Beacon (2) is installed in a specific area (5). The specific area 5 means a space in which short-range communication of the beacon 2 is possible, for example, a department store, a public office, a shopping mall, a subway station, and the like.

* Smartphone (3): Smartphone (3) users always use the portal company's apps. This is because the smartphone 3 can always accept the information emitted by the beacon 2 only when the app is always on. The smart phone 3 is an intelligent terminal that adds computer support functions such as Internet communication and information retrieval to a mobile phone. The smart phone 3 is a terminal that can install an application desired by a user. It is used as a comprehensive concept.

* Portal server (4): The portal company has its own server (hereinafter referred to as "portal server (4)") to operate the location-based advertising platform on the portal server (4). The advertiser uploads the same or different advertisement information to the portal server 4 by various locations through the location-based advertising platform.

Management server (1): The management company of the beacon infrastructure has a management server (1) that manages the characteristics and operation of the beacon (2) while communicating with the beacon (2) through the network. The management server 1 stores and manages the location information of the beacon 2 corresponding to the ID of the beacon 2.

Hereinafter, the implementation process of the present invention will be described in detail. The present invention is implemented in accordance with the steps of S1 to S6 as shown in Figure 1, hereinafter will be described sequentially from the step S2 for convenience of description.

* Step S2: When the user of the smartphone 3 enters the specific area 5, a message including the ID emitted by the beacon 2 is sent to the smartphone 3 (more precisely, the portal installed on the smartphone 3). Company's app)

* S3 step: the smartphone 3 transmits the ID of the beacon (2) to the portal server (4).

* S4 step: Portal server 4 queries the management server 1 the ID of the beacon (2).

* Step S5: the management server 1 queries the location information of the beacon (2) corresponding to the ID of the beacon (2) and transmits to the portal server (4).

* S6 step: Portal server 4 queries the location-based advertising corresponding to the location information of the beacon (2) and transmits to the smartphone (3).

In step S6, the location of the beacon (2) can be said to be the location of the user of the smart phone 3, after all, the portal company using the beacon (2) for the smartphone 3 user for the appropriate advertising service It will be possible to provide, according to the portal company will generate revenue from the advertiser.

Of course, the portal company (portal server (4)) is the location of the smartphone (3) users to the manager (management server (1)) in order to provide an advertisement service suitable for the location to the smartphone (3) users (beacon ( Since the location information of the beacon 2 corresponding to the ID of 2) must be inquired, the manager can generate revenue in the name of providing the location information of the user of the smartphone 3 to the portal company.

Therefore, once the location-based advertising service is implemented according to the steps of S2 to S6, it appears that the advertising revenue is evenly distributed between the portal company and the management company.

However, only one step of S2 to S6 may cause one serious problem, that is, the portal server 4 can find out the location of the beacon 2 only once by looking at the ID of the beacon 2 to the management server 1, After that, the location-based advertising service can be continuously provided to the users of the smartphone 3 without having to query the management server 1 again to find out the location of the beacon 2.

As a result, portal companies can make profits by providing location-based advertising services using the beacon (2) infrastructure without continuing to pay the manager (fee for the beacon (2) infrastructure). Has a problem of failing to properly recover the investment costs for enabling the location-based advertising service while systematically managing the beacon (2) infrastructure. Obviously, although there is a part that the manager (management server (1)) contributes to the location-based advertising service, the manager is unreasonable to generate a profit.

Thus, the present invention is to include the step S1 as an important configuration of the present invention in order to solve the above problems, step S1 is as follows.

* S1 step: The management server 1 changes and manages the ID of the beacon 2 periodically (for example, every minute) or aperiod through the network.

According to the step S1, the beacons 2 in the specific zone 5 emit new IDs periodically or aperiodically. Now, the portal server 4 has no choice but to access the management server 1 every time to find the location of the beacon 2 with this new ID. Attempts to avoid connecting each time are easy to figure out, and it is not difficult to come up with various countermeasures.

On the other hand, there may be a number of ways that the management server 1 changes the ID of the beacon (2) in the step S1, it will be presented below some preferred embodiments.

First, the management server (1) can generate a new ID of the beacon (2) periodically or aperiodic and transmit it to the beacon (2) through the network to update. In this case, the beacons 2 issue new IDs periodically or aperiodically, and the portal server 4 accesses the management server 1 every time to find the location of the beacons 2 having the new IDs. You should inquire.

However, according to the first scheme, the following problems may occur, which is not a problem when the number of beacons 2 is small, i.e., the number of beacons 2 is small. In the case of a large number of large networks, it may be a huge burden for the management server 1 to continuously generate, change and manage each ID of the entire beacon 2 individually. In some cases, there may be a situation in which the management server 1 is heavily loaded and its function is not properly performed. Therefore, it may be considered to introduce one of the following two methods as an alternative to this problem.

Second, the management server 1 can change the ID of the beacon 2 according to the encryption method. That is, when the management server 1 transmits a new encryption key periodically or aperiodically to an access point (AP) on the network, the AP changes the ID by newly encrypting the ID of the beacon 2 using the encryption key. To get the effect.

In this case, the beacons 2 issue new encrypted IDs periodically or aperiodically, the portal server 4 delivers the newly encrypted IDs to the management server 1 as it is, and the management server 1 The newly encrypted ID is solved using the encryption key to find out the actual ID, and the location information corresponding to the ID is inquired and transmitted to the portal server 4.

Therefore, even in the second method, the portal server 4 must access the management server 1 every time to find the location of the beacon 2 and query the ID of the beacon 2. Also, according to the second method, the management server 1 does not change every ID of the entire beacon 2 individually, but simply changes the ID of the beacon 2 by simply transferring a new encryption key to the AP. Therefore, no matter how many beacons 2, the management server 1 is not burdened.

Third, the management server 1 may change the ID of the beacon 2 according to the OTP method. OTP (One Time Password) is an authentication method that uses a randomly generated random number of one-time passwords. In this case, the ID of the beacon 2 continues to change periodically or aperiodically according to the OTP method, and the management server 1 knows what the identity of the changing ID is (ie, where the constantly changing ID is located beacon 2 ), But does not know the portal server (4).

Therefore, the beacons 2 issue a newly changed ID every time, and the portal server 4 has no choice but to access the management server 1 every time to find the location of the beacon 2 having the newly changed ID. . In addition, according to the third method, the management server 1 does not change every single ID of the entire beacon 2, but because the ID of the beacon 2 changes by itself according to the OTP method, the number of beacons 2 No matter how many, the management server (1) is not a burden.

In conclusion, according to the step S1, the portal company (portal server (4) is forced to rely on the management company (management server (1)) continuously to provide location-based advertising services, every time the beacon (2) infrastructure You must pay the price exactly. As a result, the manager generates a reasonable profit as much as contributing to the location-based advertising service, and the result is that the advertising revenue is evenly distributed between the portal company and the manager.

As such, the present invention provides a reasonable technical basis for a manager to continuously and stably receive the fee for using the beacon (2) infrastructure from operators and the like who want to provide location-based advertising services using the beacon (2) infrastructure.

The above description is merely illustrative of the technical idea of the present invention, and various modifications, changes, and substitutions may be made by those skilled in the art without departing from the essential characteristics of the present invention. will be. Therefore, the embodiments disclosed in the present invention and the accompanying drawings are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical idea of the present invention is not limited by the embodiments and the accompanying drawings. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

According to the present invention, in implementing a location-based advertising service using beacons, advertising revenue can be rationally distributed between portal companies and managers, and is widely used in the fields of information and communication, the Internet, and the advertising industry. It is a technology that can realize.

Claims

A step S1 of the management server 1 changing and managing an ID of the beacon 2 periodically or aperiodically through a network;

Step S2 of the smart phone 3 entering the specific area 5 accepting the ID emitted by the beacon 2;

S3 step of the smart phone (3) transmits the ID to the portal server (4);

Step S4, wherein said portal server 4 inquires of said ID to said management server 1;

S5 step of the management server (1) inquires the location information of the beacon (2) corresponding to the ID and transmits to the portal server (4);

Step S6, wherein the portal server 4 searches for location-based advertisements corresponding to the location information of the beacon 2 and transmits the same to the smartphone 3;

Including, location-based advertising service method using a beacon.
The method according to claim 1,

In the step S1,

The management server (1) periodically or aperiodically generating a new ID of the beacon (2) to be transmitted to the beacon (2) via a network, characterized in that the location-based advertising service method using a beacon.
The method according to claim 1,

In the step S1,

The management server (1) characterized in that for changing the ID of the beacon (2) according to the encryption method, location-based advertising service method using a beacon.
The method according to claim 3,

When the management server 1 transmits a new encryption key periodically or aperiodically to the AP on the network, the AP changes the ID by newly encrypting the ID of the beacon 2 using the encryption key. Location-based advertising service method using a beacon.
The method according to claim 4,

The beacon 2 issues a newly encrypted ID periodically or aperiodically, and the portal server 4 delivers the newly encrypted ID to the management server 1 as it is, and the management server 1 The beacon, characterized in that by using the encryption key to solve the newly encrypted ID to find out the actual ID of the beacon (2) and to query the location information corresponding to the ID to the portal server (4), Location-based advertising service method used.
The method according to claim 1,

In the step S1,

The management server (1) characterized in that to change the ID of the beacon (2) according to the OTP method, location-based advertising service method using a beacon.
The method according to claim 6,

The ID of the beacon (2) is constantly changing periodically or aperiodically in accordance with the OTP method, the management server (1) knows the identity of the changing ID, characterized in that the portal server (4) is not known, Location-based advertising service method using beacons.
The method according to claim 7,

The beacon 2 issues a newly changed ID every time, and the portal server 4 accesses and manages the management server 1 each time to find the location of the beacon 2 having the newly changed ID. Characterized in that, location-based advertising services using beacons.