WO2016054916A1 - Procédés et dispositifs de recommandation et d'évaluation de contenu vidéo - Google Patents

Procédés et dispositifs de recommandation et d'évaluation de contenu vidéo Download PDF

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Publication number
WO2016054916A1
WO2016054916A1 PCT/CN2015/078900 CN2015078900W WO2016054916A1 WO 2016054916 A1 WO2016054916 A1 WO 2016054916A1 CN 2015078900 W CN2015078900 W CN 2015078900W WO 2016054916 A1 WO2016054916 A1 WO 2016054916A1
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Prior art keywords
terminal
video
segment
specified
video program
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PCT/CN2015/078900
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English (en)
Chinese (zh)
Inventor
张玉洲
田承平
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中兴通讯股份有限公司
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Publication of WO2016054916A1 publication Critical patent/WO2016054916A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the present invention relates to the field of network television, and in particular to a method and device for recommending and evaluating video content.
  • IPTV Internet Protocol Television
  • OTT Internet-based open Internet-based video service
  • IPTV Internet Protocol Television
  • OTT Internet-based video service
  • the common feature is a system that uses a broadband network to transmit television information to a medium.
  • Ordinary TV sets need to receive digital TV signals in conjunction with the corresponding set-top boxes, as well as network TVs that integrate the functions of the set-top box.
  • the main functions of Internet TV include live broadcast, on-demand, look back, time shift, personal local program recording, personal network program recording, Web On TV, Flash On TV, online games, and so on.
  • live broadcast on-demand
  • look back time shift
  • personal local program recording personal network program recording
  • Web On TV Flash On TV
  • online games online games, and so on.
  • the number of programs has doubled.
  • the number of users of network TV is also climbing.
  • the recommendation of the network TV for the hot video program is obtained by the system collecting the number of times the video is viewed, or manually designated by the administrator or the editor, and for the moments in the video, the "excellent clip” is also viewed by the relevant management personnel. It is specified according to personal experience or feeling. With the explosive growth of the number of video programs, it is increasingly difficult for small editors to find and organize exciting videos and exciting moments in time without the participation of the majority of users, and the "excellent clips" that are based on personal experience or feelings are not Must be comprehensive and accurate.
  • an embodiment of the present invention provides a method and device for recommending and evaluating video content.
  • a method for recommending video content including: obtaining an evaluation result of a plurality of terminals for a specified segment in a video program; and counting the evaluation result and the number of evaluation results meeting the preset requirement When the threshold is greater than the first threshold, the designated segment is used as a segment recommended to the end user.
  • obtaining, by the plurality of terminals, the evaluation result of the specified segment in the video program includes: obtaining, for each terminal, an evaluation result sent by the terminal user at a specified playing time of the video program, wherein the specified playing The moments are in one-to-one correspondence with the specified segments.
  • the method further includes: adding the specified segment to the hot content list of the video program, and sending the hot content list to The terminal is recommended to the end user.
  • the method further includes: counting the number of segments recommended by the video program to the end user, and when the number of segments is greater than the second threshold, using the video program as a video program recommended to the terminal user. .
  • a method for evaluating video content comprising: receiving, during a video program playing, an operation instruction of an end user, wherein the operation instruction is used for the video program The specified segment is evaluated; the terminal transmits the evaluation result of the specified segment to the network side according to the operation instruction.
  • receiving an operation instruction of the terminal user includes: receiving, by the terminal, the operation instruction that is performed by the terminal user at a specified playing time of the video program, where the specified playing time is The specified fragments are one-to-one correspondence.
  • the method further includes: the terminal receiving a hot content list from the network side for the video program, where the hot content list stores a segment recommended to the end user, where When the number of evaluation results that meet the preset requirement in the evaluation result of the specified segment is greater than the first threshold, the designated segment is used as the segment recommended to the end user.
  • the operation instruction of the terminal receiving terminal user includes one of: the terminal receiving an operation instruction sent by the terminal user by using a remote control device; and the terminal receiving the virtuality of the terminal user by using the terminal An operation command executed by the button; the terminal receiving the operation instruction executed by the terminal user on a play interface of the video program.
  • a device for recommending video content including: an obtaining module, configured to acquire an evaluation result of a plurality of terminals for a specified segment in a video program; and a statistics module, configured as a statistical office
  • the evaluation result is described, and when the number of evaluation results meeting the preset requirement is greater than the first threshold, the specified segment is used as the segment recommended to the end user.
  • an apparatus for evaluating video content which is applied to a terminal, and includes: a receiving module, configured to receive an operation instruction of the terminal user during a video program playing process, where The operation instruction is used to evaluate a specified segment in the video program; and the sending module is configured to send the evaluation result of the specified segment to the network side according to the operation instruction.
  • the technical solution that the corresponding video program is recommended to the end user according to the evaluation result of the specified program in the video program according to the terminal and the number of the evaluation result is greater than a certain threshold is used, and the related technology cannot be timely and Accurately sort out the problem of the highlights in the hot video, so that the user can evaluate the video during the process of watching the video, and recommend the video with good evaluation results to the end user, which improves the user experience.
  • FIG. 1 is a flowchart of a method of recommending video content according to an embodiment of the present invention
  • FIG. 2 is a structural block diagram of a recommendation device for video content according to an embodiment of the present invention.
  • FIG. 3 is a flow chart showing a method of evaluating video content according to an embodiment of the present invention.
  • FIG. 4 is a structural block diagram of an apparatus for evaluating video content according to an embodiment of the present invention.
  • FIG. 5 is a schematic diagram of a process of setting, querying, and jumping a highlight point according to a preferred embodiment of the present invention
  • FIG. 6 is a sequence diagram of setting, querying, and jumping of highlight points according to a preferred embodiment of the present invention.
  • FIG. 7 is a structural diagram of an evaluation system for video content according to a preferred embodiment of the present invention.
  • Figure 8 is a schematic diagram of the principle of highlight extraction in accordance with a preferred embodiment of the present invention.
  • FIG. 1 is a flowchart of a method for recommending video content according to an embodiment of the present invention. As shown in FIG. 1, the process includes the following steps:
  • Step S102 Acquire an evaluation result of a plurality of terminals for a specified segment in the video program.
  • Step S104 the foregoing evaluation result is counted, and when the number of evaluation results meeting the preset requirement is greater than the first threshold, the specified segment is used as the segment recommended to the end user.
  • the technical solution of the specified segment is recommended to the end user, which solves the problem that the relevant technology cannot timely and accurately sort out the highlights in the hot video, so that the user can evaluate the specified segment at any time while watching the video of the network television.
  • you receive a good evaluation such as "Like”
  • you will be regularized and counted and finally form a list of clicks and highlights of the video, showing the most user-reviewed videos and exciting moments to the user.
  • the user can also play the video. Jump between the highlights.
  • the step S102 may be implemented in multiple implementation manners.
  • the following process may be implemented: for each terminal, acquiring, by the terminal user, at a specified playing time of the video program.
  • the evaluation result wherein the specified playing time is in one-to-one correspondence with the specified segment, that is, the user can evaluate the designated segment played at a specified time during the playing of the video program.
  • the following technical solution may also be implemented: adding the specified segment to the hot content list of the video program, and The hot content list is sent to the terminal to recommend to the terminal user, and the user can select the specified segment according to the received hot content list selector.
  • the number of highlights of a video should be limited (at least in proportion to the length of the video), such as a short video. If too many highlights appear, adjacent highlights can be merged.
  • the following process may also be performed: counting the number of segments recommended by the video program to the end user, and when the number of segments is greater than the second threshold, using the video program as a direction A video program recommended by the end user.
  • a device for recommending video content is provided, which is used to implement the above-mentioned embodiments and preferred embodiments, and has not been described again.
  • the term "module” may implement a combination of software and/or hardware of a predetermined function.
  • the apparatus described in the following embodiments is preferably implemented in software, hardware, or a combination of software and hardware, is also possible and contemplated.
  • FIG. 2 is a structural block diagram of a device for recommending video content according to an embodiment of the present invention. As shown in FIG. 2, the device includes:
  • the obtaining module 20 is configured to obtain an evaluation result of the plurality of terminals for the specified segment in the video program
  • the statistic module 22 is connected to the obtaining module 20 and configured to count the evaluation result, and when the number of the evaluation results meeting the preset requirement is greater than the first threshold, the specified segment is used as the segment recommended to the terminal user.
  • the acquisition result of the specified program in the video program is acquired, and when the number of evaluation results is greater than a certain threshold, the specified segment in the corresponding video program is recommended to the end user's technical solution, and the solution is solved.
  • the problem of highlights in the hot video cannot be sorted out in time and accurately, so that the user can evaluate the specified segment at any time while watching the video of the network television, and the system receives the good evaluation (for example, "like").
  • the embodiment of the present invention provides a method and a device for recommending video content, so that the user can "like” the remote control (or remote control software) when watching the video program, and the system performs the received data.
  • Sampling analysis and statistics mark the time segments with a large number of “likes” as “excellent clips”, and mark the video programs with more “likes” as “best videos” so that users can quickly display massive video programs.
  • the terminal In the search for popular videos and exciting moments, further, the terminal also supports jumping between "exciting clips” to improve the user's interest and interactivity in watching TV programs.
  • the embodiment of the present invention further provides a method for evaluating video content, which is applied to a terminal, as shown in FIG. 3, and includes the following steps:
  • Step S302 the terminal receives an operation instruction of the terminal user during the playing of the video program, wherein the operation instruction is used to evaluate the specified segment in the video program;
  • Step S304 the terminal sends the evaluation result of the specified segment to the network side according to the operation instruction.
  • the technical solution for recommending the evaluation result of the specified program in the video program by the terminal and recommending the specified segment in the corresponding video program to the end user is solved in the related art.
  • the problem of highlights in hot videos cannot be sorted out in a timely and accurate manner, so that users can evaluate the specified clips at any time while watching the videos on the Internet TV, and the system will regularly adjust the time when a good evaluation (such as "Like") is received.
  • a further improvement of the above technical solution is that the terminal receives the operation instruction executed by the terminal user at a specified playing time of the video program, wherein the specified playing time is in one-to-one correspondence with the specified segment.
  • the terminal receives a hot content list from the network side for the video program, where the hot content list stores a segment recommended to the end user, where the evaluation result of the specified segment meets a preset requirement.
  • the specified segment is used as the segment recommended to the end user.
  • the operation instruction of the terminal receiving terminal user includes one of: the terminal receiving an operation instruction sent by the terminal user by using a remote control device; and the terminal receiving the virtual terminal by the terminal user An operation command executed by the button; the terminal receiving the operation instruction executed by the terminal user on the play interface of the video program.
  • an evaluation device for the video content is provided, which is used to implement the above-mentioned embodiments and preferred embodiments, and has not been described again.
  • the term “module” may implement a combination of software and/or hardware of a predetermined function.
  • the apparatus described in the following embodiments is preferably implemented in software, hardware, or a combination of software and hardware, is also possible and contemplated.
  • FIG. 4 is a structural block diagram of an apparatus for evaluating video content according to an embodiment of the present invention, which is applied to a terminal. As shown in FIG. 4, the apparatus includes:
  • the receiving module 40 is configured to receive an operation instruction of the terminal user during the playing of the video program, wherein the operation instruction is used to evaluate the specified segment in the video program;
  • the sending module 42 is connected to the receiving module 40, and is configured to send the evaluation result of the specified segment to the network side according to the operation instruction.
  • Step 1) When playing a video program, there is a shortcut entry or trigger mode for prompting the user to "view/set highlights" function, which may be a button of the remote controller or a remote controller customized for the terminal on the mobile phone/tablet.
  • a button on the software, or an operation button on the playback interface, can be paused or resumed when the menu is called (controlled by the system switch).
  • Step 2) After receiving the “Like” operation of the user, the terminal pushes it to the system side, and the system records information such as the user, the program identifier, and the time point.
  • Step 3 The system periodically analyzes and counts the video program and its praised time points, and marks the program with the most “likes” as “exciting program”, and regards the time period of “likes” in the program as “exciting”. Fragment.”
  • Step 4) The terminal obtains a list of highlights from the system side when playing the video program, so that the user can jump between the highlights while watching.
  • the point of the program can be “liked” at any time; the system collects the praised program and the time point; the system periodically collects, analyzes and counts the collected data at a time point. , get the highlights of the program; users can control the jump between the highlights when watching the program.
  • the current generation of popular programs in the network television is generally that the user presses the "recommended” button before watching the program, or the system automatically records the number of times the program is viewed when watching the program, and the program can allow the user to During the course of watching the program, I found that the video program was really good, and actively clicked “Like” to improve the user’s enthusiasm and participation.
  • the system side can analyze and count the best videos according to the user’s collective behavior (likes).
  • the wonderful clip list helps users to find and find wonderful video programs and clips in massive videos faster, improve the system's practicality and stickiness, and reduce maintenance costs.
  • FIG. 5 is a schematic diagram of a process of setting, querying, and jumping a highlight point according to a preferred embodiment of the present invention. As shown in FIG. 5, the method includes:
  • Step S501 The user broadcasts a video program through the terminal
  • Step S503 the user likes the video through the terminal during the video watching process, and the data is transmitted to the server;
  • Step S505 The service side adds data to the highlight set
  • Step S507 The system periodically calculates the most praised program and its highlight list
  • Step S509 The other terminal can obtain the most praised video, and the corresponding highlight list, and the terminal supports the jump between the highlights.
  • FIG. 6 is a sequence diagram of setting, querying, and jumping of a highlight point according to a preferred embodiment of the present invention. As shown in FIG. 6, the method includes:
  • Step S601 The user starts watching on-demand or watching the program
  • Step S603 Acquire a list of highlights of the video program, that is, the terminal side obtains a list of highlights of the program from the server;
  • Step S605 displaying the highlight list through the remote button exit interface, selecting a jump, or not directly triggering the page to trigger, that is, the user calls the interface according to the prompt, and the interface is a little like, a wonderful point list and the like.
  • the pop-up interface is optional, and the user can also directly perform the corresponding operation according to the prompt;
  • Step S607 Jump to the specified highlight point, that is, the terminal directly jumps to the moment corresponding to the highlight point according to the remote command of the user, and continues to play;
  • Step S609 During the viewing of the program, the button is clicked by the remote control button, or the interface is clicked after the interface is clicked, that is, when the user watches the program, the user feels very exciting, and the button is praised by the remote controller, or the interface is clicked after the interface is clicked;
  • Step S611 Send a request for the like, that is, the terminal sends a request for the like to the server side, and sends parameters such as the program identifier, time, and user identifier;
  • Step S613 Timing analysis and statistics obtain a list of highlights, that is, the system periodically analyzes and counts the highlights, and calculates a new list of highlights for subsequent user requests.
  • FIG. 7 is a structural diagram of an evaluation system for video content according to a preferred embodiment of the present invention, as shown in FIG. 7, including:
  • the user input unit 71 on the network television side is triggered by an interface or a remote control shortcut key to perform setting and jumping of the highlight point;
  • the display output unit 73 on the network television side includes: displaying an interaction interface according to an operation of the user, and jumping to a specified time according to the selected highlight point;
  • the receiving unit 75 on the server side includes: receiving a request for setting, querying, jumping, etc. of the highlight point, and distributing the request to the corresponding processing unit;
  • the wonderful point analysis and statistics unit 77 on the server side is responsible for periodically selecting the collected wonderful points, merging the adjacent time, and the like, and calculating a new highlight list (see FIG. 6);
  • the wonderful point query unit 79 on the server side is responsible for querying the list of highlight points of the specified program
  • the jump control unit 81 on the server side moves the user play point to a specified time to continue playing according to the jump request sent from the terminal side.
  • FIG. 8 is a schematic diagram of the principle of highlight point extraction according to a preferred implementation of the present invention.
  • the threshold is taken according to the number of times the program is “liked” at each time point, and the threshold value is exceeded. As shown in Figure 8, there are 3 time periods where the number of points exceeds the threshold and is marked as a highlight. Threshold value considerations: the number of highlights does not exceed the set value (otherwise raises the threshold), and the interval between adjacent highlights does not exceed the set value (too close to the merge process).
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • a storage medium is further provided, wherein the software includes the above-mentioned software, including but not limited to: an optical disk, a floppy disk, a hard disk, an erasable memory, and the like.
  • the embodiments of the present invention achieve the following beneficial effects: the problem that the highlights in the hot video cannot be collated in time and accurately in the related art is solved, so that the user can click “Like” when watching the video of the network television. "(Mark “Wonderful Points"), the system will regularize and count the moments when you receive "Like”, and finally form a list of likes and highlights of the video, showing the most "like” videos and exciting moments to users, users. You can also jump between highlights while playing a video.
  • modules or steps of the present invention described above can be implemented by a general-purpose computing device that can be centralized on a single computing device or distributed across a network of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device such that they may be stored in the storage device by the computing device and, in some cases, may be different from the order herein.
  • the steps shown or described are performed, or they are separately fabricated into individual integrated circuit modules, or a plurality of modules or steps thereof are fabricated as a single integrated circuit module.
  • the invention is not limited to any specific combination of hardware and software.
  • the embodiment of the present invention can be applied to the field of network television, and adopts a technical solution for recommending a corresponding video program to an end user according to an evaluation result of a specified program in a video program by the terminal, and when the number of evaluation results is greater than a certain threshold,
  • the problem of the highlights in the hot video cannot be sorted out in time and accurately, so that the user can evaluate the video during the process of watching the video, and recommend the video with good evaluation results to the end user, thereby improving the user experience.

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Abstract

La présente invention concerne des procédés et des dispositifs de recommandation et d'évaluation de contenu vidéo. Le procédé de recommandation comprend les étapes suivantes : acquérir des résultats d'évaluation de multiples terminaux pour un segment spécifié dans un programme vidéo ; et compter les résultats d'évaluation, et lorsque le nombre de résultats d'évaluation satisfaisant un critère prédéfini est supérieur à un premier seuil, considérer le segment spécifié comme un segment à recommander à un utilisateur de terminal. Le schéma technique fourni par la présente invention résout le problème dans l'état de la technique selon lequel des segments intéressants dans une vidéo chaude ne peuvent pas être triés en temps utile et avec précision, pour que les utilisateurs puissent cliquer sur le signe de recommandation (indiquant les « parties intéressantes ») à tout moment lors de la visualisation d'une vidéo sur une télévision sur le Web, le système trie et compte les moments auxquels le signe de recommandation est cliqué pour former une liste du nombre de signes de recommandation et des segments intéressants de chaque vidéo et présente la vidéo avec le nombre maximal de signes de recommandation et les moments intéressants de celle-ci aux utilisateurs, et les utilisateurs peuvent passer d'un segment intéressant à un autre lorsque la vidéo est lue.
PCT/CN2015/078900 2014-10-11 2015-05-13 Procédés et dispositifs de recommandation et d'évaluation de contenu vidéo WO2016054916A1 (fr)

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