WO2016004815A1 - 商品对象信息提供方法及装置 - Google Patents
商品对象信息提供方法及装置 Download PDFInfo
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- WO2016004815A1 WO2016004815A1 PCT/CN2015/081664 CN2015081664W WO2016004815A1 WO 2016004815 A1 WO2016004815 A1 WO 2016004815A1 CN 2015081664 W CN2015081664 W CN 2015081664W WO 2016004815 A1 WO2016004815 A1 WO 2016004815A1
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- information
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- life situation
- situation information
- life
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0613—Third-party assisted
- G06Q30/0619—Neutral agent
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
- G06Q10/109—Time management, e.g. calendars, reminders, meetings or time accounting
- G06Q10/1093—Calendar-based scheduling for persons or groups
Definitions
- the present application relates to the field of product object information processing technology, and in particular, to a product object information providing method and apparatus.
- the application provides a method and a device for providing product object information, which can more effectively guide the user to use the service or resource provided by the transaction platform more reasonably while reminding the user to perform normal work and rest activities.
- a method for providing commodity object information comprising:
- the determined product object information is provided to the user.
- a commodity object information providing apparatus includes:
- a correspondence establishing unit configured to pre-establish a correspondence between the living situation information and the associated commodity objects
- a life situation information determining unit configured to determine living situation information of the user when the browsing behavior is consistent with the first feature
- a commodity object information determining unit configured to determine commodity object information associated with the living scenario information
- the commodity object information providing unit is configured to provide the determined commodity object information to the user.
- the present application discloses the following technical effects:
- the browsing behavior of the user in the transaction platform can be monitored.
- the living situation information of the user can also be obtained, and the living situation information is associated.
- the product object information is recommended to the user.
- the user can be freed from the previous browsing behavior, so that the mental concentration is relaxed, and because the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the probability of reaching a transaction is also improved, in other words, the probability that the service or resource in the trading platform is effectively utilized is improved.
- FIG. 2 is a schematic diagram of an apparatus provided by an embodiment of the present application.
- the behavior of each user in the transaction platform may be monitored. If the browsing behavior is monitored to meet a certain characteristic and happens to be in a specific life situation, the user may be recommended to be related to the life situation.
- Product object information In this way, on the one hand, the user's attention can be transferred from the browsing behavior that has been continued to the recommendation information.
- the recommendation information is related to the life situation of the user, the equivalent is also reminded of the user's needs. What to do in the real world, and the recommended product object information is related to what the user needs to do in the real world. Therefore, it is equivalent to guiding the user to pay attention to the service or resource that is most likely to be needed at the moment. This in turn allows these services or resources to be valued as they are utilized.
- the specific implementation is described in detail below.
- the embodiment of the present application first provides a method for providing commodity object information, and the method may include the following steps:
- the commodity objects that can be provided may relate to all aspects of daily life, wherein some commodity objects may exist in the form of services or resources, and such services or resources may be related to the user.
- the life situation at the office is directly related. For example, when a user needs to have lunch, they may find out which catering-type businesses in the trading platform are launching some group-purchasing promotions, etc. When the user needs to entertain and retire activities, they may also find out which entertainments are in the trading platform. Classes of businesses are launching group buying and other activities, and so on.
- the correspondence between the life situation information and the associated product object information may also be established in advance, so that when a user is found to have been hanging in the trading platform for a long time, and meets a certain life situation, If the condition is met, the product object information corresponding to the living situation may be recommended to the user. In this way, for the user, it is possible to switch from the previous stroll state to the state of the recommended merchandise object, and since the recommended merchandise object is related to the living situation in which it is located, the user is guided to obtain the While recommending the service corresponding to the information, the user may also be reminded of the need to return to the real world to perform the life situation. Things to do under the circumstance, for example, if the browsing process is just the time for lunch, you should first have lunch and recommend the product objects related to lunch to the user, for example, group purchase information about the catering business. Or you can provide business information for takeaway services and more.
- the trading platform system can sense when the user enters the trading platform and when to leave, and what kind of behavior is performed by the user, and which specific web pages are browsed. Wait, the trading platform system is known. Therefore, the trading platform can start timing from the user entering the trading platform, and stop timing when the user is found to launch the trading platform. For example, if a user has not exited after reaching a certain length of time (for example, 1 hour or longer) after entering the trading platform, it is considered that the user has been continuously browsing in the trading platform.
- a certain length of time for example, 1 hour or longer
- the monitoring of the browsing behavior of the user in the embodiment of the present application may be obtained by monitoring the information generated by the client, because the user needs to utilize the browser client when performing various browsing behaviors. Or the application client, the client then submits various requests to the server, obtains various responses from the server, and displays them to the user through the client's user interface. Therefore, the corresponding browsing behavior information can be obtained and monitored through various request information generated by the client.
- S103 Determine, when the browsing behavior meets the first feature, determining living situation information of the user;
- the so-called first feature may be multiple, for example, in practical applications, may include at least one of the following browsing behavior characteristics: the user starts browsing behavior from a certain starting time point (for example, starting from 0:00 of the current day). The accumulated time exceeds the first time threshold; the duration of the user's continuous browsing behavior exceeds the first time threshold; the length of time the user browses in the specified at least one website (may include the cumulative length of time from a certain point in time, Or the duration of a single browsing) exceeds the first time threshold, and so on.
- the so-called life situation information refers to what real-life activities the user should or may perform at that time, for example, eating (can distinguish between early, middle and late), drinking afternoon tea, doing beauty, etc. Wait. To this end, specific information on the life situation can be obtained based on information such as time and place.
- the current time point may be extracted. If the current time point is within the preset time interval, it is determined that the life corresponding to the preset time interval is obtained.
- Situational information The correspondence between the time interval and the life scene information may be established in advance according to an experience value or the like. For example, in general, the life scene corresponding to 7:00 am to 9:00 am may be breakfast, 11:30 to 13:00 may be lunch, 15:00 to 16:30 may be afternoon tea, 17:30 to 19:30 may be dinner, and so on.
- the corresponding relationship may be saved in the database in advance.
- the information in the database may be as shown in Table 2 below:
- the corresponding life scene information can be obtained by querying the database shown in Table 2. For example, when it is found that a user has been browsing for a long time in the trading platform at 12:00, by querying the database shown in Table 2, it can be known that the life situation information of the user is "noon". Meal, that is to say, it is time to have lunch.
- the time intervals shown in Table 2 above and the corresponding life situation information are generally calculated according to the common habits of most people. However, in practical applications, different user groups may have different work and rest. time. For example, a user A usually has a lunch time between 14:00 and 15:00 due to a special job. Correspondingly, the dinner time will be between 19:00 and 21:00. The user may not have The habit of drinking afternoon tea, and so on. Therefore, in the specific implementation, each user's work schedule information can also be obtained, so that different life situation information databases can be established for different users. For example, at this point, the information recorded in the database can be as shown in Table 3:
- the database may be queried for the data item specifically for the user, thereby determining the current location of the user.
- Life situation information Thus, assuming that the continuous browsing behavior that both user 1 and user 2 have performed is monitored at 15:00 pm, for user 1, the corresponding life situation information is afternoon tea, and the life scene information for user 2 is It is lunch.
- the user may be provided with an operation input such as a corresponding input box, which may be input by the user, or may perform text analysis according to a chat record of a user, such as an instant messaging device associated with the transaction platform, to obtain each user.
- an operation input such as a corresponding input box
- a chat record of a user such as an instant messaging device associated with the transaction platform
- the life situation of the user currently located may also be determined according to the location information of the user.
- the correspondence between each location and the area information and the living situation information may be established in advance, so that if a user is found to have a browsing behavior that conforms to the first feature, the geographical location of the user may be obtained. The information can then be compared with the pre-acquired regional information of various places (such as a gym, a library, etc.), and if the user is found to be located in the area where the location is located, the location can be determined.
- the life situation information of the current user can also be determined according to the location where the user is currently located. For example, as shown in Table 4:
- the geographical location information about the user can be obtained in a variety of ways.
- the mobile terminal device since the mobile terminal device generally has a positioning system, the geographical location information of the user can be acquired according to the positioning system in the mobile terminal device.
- S104 Determine commodity object information associated with the life situation information
- the product object information associated with the life situation information may be determined according to the correspondence relationship recorded in Table 1.
- S105 The determined product object information is provided to the user.
- the product object information can be recommended to the user.
- the product object information may be provided to each client, and displayed or played by the client to the user.
- time, place, and the like can also be combined.
- information about the commodity object related to the current geographic location of the user is extracted and provided to the user.
- the catering service or resource information can generally be recommended to the user.
- the location information of the current user can also be considered, so that the service or resource information of the catering category near the location can be recommended to the user.
- Such information may be more useful to users. For example, when a user is found to have a browsing behavior that conforms to the first feature, it is just lunch time.
- the service or resource of the catering category near the Jianguomen can be used. Information is provided to the user. Since the user may choose a nearby restaurant when dining at noon, such recommendation information may be more valuable to the user. Of course, in this case, the correspondence value recorded in Table 1 can also record the correspondence between each product object information and the geographical location information.
- the user's preference information that is, the product object category information that the user is interested in
- the product object category information may also be considered.
- it is also a food and beverage group purchase service, which may include many subcategories, such as fast food, hot pot, barbecue, etc., for different users, it may also be preferred in terms of preferences.
- the user's preference information may be combined with the user to recommend the information of the product object associated with the life situation, so that the recommended product object can be made as much as possible.
- the information meets the real needs of the user's current life situation, and the probability of reaching a transaction will also increase.
- an effective service or resource is obtained from the trading platform.
- the user may determine the preference information in the product object information browsing, the preference information in the purchase of the product object, and the like in a specific life situation.
- the correspondence value recorded in Table 1 can also record the category information of the commodity object.
- the category to which the product object that the user is browsing may also be considered, so that the category information to which the product object being browsed belongs and the association relationship between the preset categories may be combined.
- the association relationship between the categories may be preset according to experience or the like. For example, the user has been browsing under the women's category for a long time, and in the afternoon tea time, the recommended product object can be the category of desserts under the afternoon tea category. This is because browsing in the women's category for a long time generally proves that the viewer is a woman, and women may have more interest in desserts in the choice of afternoon tea. Therefore, priority can be given to the dessert category. Information is recommended to this user.
- the determined current life situation information may be presented to the user, for example, by displaying a pop-up dialog box or the like on the user interface. "The meal has been eaten", etc., you can also set a button and other controls in the interface, display the words "know", the user will close the dialog box after clicking the button. This can make the user pay attention to the recommendation information and enhance the role of the reminder.
- the browsing behavior of the user in the trading platform can be monitored, and when the browsing behavior conforming to the first feature is monitored, the living situation information of the user can also be obtained, and the living situation is The product object information associated with the information is recommended to the user.
- the user can be freed from the previous browsing behavior, so that the mental concentration is relaxed, and because the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the probability of reaching a transaction is also improved, in other words, the probability that the service or resource in the trading platform is effectively utilized is improved.
- the embodiment of the present application further provides a product object information providing device.
- the device may include:
- the correspondence relationship establishing unit 201 is configured to pre-establish a correspondence between the life situation information and the associated product objects;
- the monitoring unit 202 is configured to monitor a browsing behavior of the user
- the life situation information determining unit 203 is configured to determine, when the browsing behavior meets the first feature, the life situation information of the user;
- a commodity object information determining unit 204 configured to determine commodity object information associated with the living scenario information
- the commodity object information providing unit 205 is configured to provide the determined commodity object information to the user.
- the first feature comprises at least one or a combination of the following browsing behavior features:
- the cumulative time that the user starts browsing behavior from a certain starting time point exceeds the first time threshold
- the duration of the user's continuous browsing behavior exceeds the first time threshold
- the length of time that the user browses in at least one of the specified websites exceeds the first time threshold.
- the specific method for obtaining the life situation information may be various.
- the device may also establish a correspondence between each life situation information and a time interval in advance;
- the life situation information determining unit 203 may specifically be used to:
- the current time point information is obtained. If the current time point is within a certain time interval, the life situation information corresponding to the time interval is determined as the life situation information of the user.
- the device may further include:
- the work time recording unit is configured to record the work time information of the user in advance, so that the correspondence between each life situation information and the time interval can be established according to the work time information of the user.
- the pre-established life situation information associated with the product object correspondence relationship further includes the geographic location information of the product object, and the device may further include:
- the geographic location information obtaining unit is configured to obtain geographic location information of the current location of the user
- the commodity object information determining unit 204 can be specifically configured to:
- Information of the product object related to the current geographic location of the user is extracted from the product object under the category associated with the life scenario, and is provided to the user.
- the correspondence between each location and the area information and the living situation information may be established in advance; at this time, the life situation information determining unit 203 may be specifically configured to:
- the product object associated with the pre-established life situation information further includes category information of the product object
- the device may further include:
- a preference information obtaining unit configured to determine preference information of the user in the life scenario, where the preference information includes category information of the commodity object;
- the commodity object information determining unit 204 is specifically configured to:
- the preference information obtaining unit may be specifically configured to determine preference information of the user in terms of browsing of the product object information in the life scenario, and/or preference information in the purchase of the product object.
- the device may further include:
- the life situation information providing unit is configured to return the determined life situation information after determining the life situation information of the user.
- the browsing behavior of the user in the trading platform can be monitored.
- the life situation information of the user may be acquired, and the product object information under the category associated with the life situation information is recommended to the user.
- the user can be freed from the previous browsing behavior, so that the mental concentration is relaxed, and because the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the recommendation information is closely related to the actual living situation, it plays the role of reminding the user of the normal working time.
- the probability of reaching a transaction is also improved, in other words, the probability that the service or resource in the trading platform is effectively utilized is improved.
- the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk. , an optical disk, etc., includes instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.
- a computer device which may be a personal computer, server, or network device, etc.
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Abstract
Description
生活情景信息 | 商品对象信息 |
早饭 | 某早餐类信息 |
午饭 | 某餐厅关于午餐的团购信息 |
下午茶 | 某休闲食品的团购信息 |
晚饭 | 晚餐团购信息 |
健身 | 美容类信息 |
…… | …… |
时间区间 | 生活情景信息 |
7:00-9:00 | 早饭 |
11:30-13:00 | 午饭 |
15:00-16:30 | 下午茶 |
17:30-19:30 | 晚饭 |
…… | …… |
场所 | 生活情景信息 |
某健身房 | 健身 |
某美容院 | 美容 |
某理发店 | 理发 |
…… | …… |
Claims (10)
- 一种商品对象信息提供方法,其特征在于,包括:预先建立生活情景信息及其关联的商品对象之间的对应关系;对用户的浏览行为进行监控;当监控到所述浏览行为符合第一特征时,确定该用户所处的生活情景信息;确定与该生活情景信息关联的商品对象信息;向该用户提供该确定的商品对象信息。
- 根据权利要求1所述的方法,其特征在于,所述第一特征包括至少以下浏览行为特征之一或组合:用户从某起始时间点开始浏览行为的累计时间超过第一时间阈值;用户的持续浏览行为的时间长度超过第一时间阈值;用户在指定的至少一个网站中的浏览行为的时间长度超过第一时间阈值。
- 根据权利要求1所述的方法,其特征在于,还包括:预先建立各生活情景信息与时间区间之间的对应关系;所述确定该用户所处的生活情景信息,包括:获取当前的时间点信息,如果当前时间点位于某时间区间内,则将该时间区间对应的生活情景信息确定为该用户所处的生活情景信息。
- 根据权利要求3所述的方法,其特征在于,还包括:预先记录该用户的作息时间信息;所述预先建立各生活情景信息与时间区间之间的对应关系,包括:根据该用户的作息时间信息,建立各生活情景信息与时间区间之间的对应关系。
- 根据权利要求1所述的方法,其特征在于,所述预先建立的生活情景信息关联的商品对象对应关系中,还包括商品对象的地理位置信息,所述方法还包括:获取用户当前所在的地理位置信息;所述确定该生活情景信息关联的商品对象,包括:从与该生活情景关联的商品对象中,提取与该用户当前所在地理位置相关 的商品对象。
- 根据权利要求1所述的方法,其特征在于,还包括:预先建立各场所与所在区域信息以及生活情景信息之间的对应关系;所述确定该用户所处的生活情景信息,包括:获取当前的地理位置信息,如果当前的地理位置位于某场所所在的区域内,则确定获取到该特定场所对应的生活情景信息。
- 根据权利要求1所述的方法,其特征在于,所述预先建立的生活情景信息关联的商品对象中,还包括商品对象的类目信息,所述方法还包括:确定该用户在该生活情景下的偏好信息,所述偏好信息包括商品对象的类目信息;所述确定该生活情景信息关联的商品对象,包括:结合所述消费偏好信息,确定该生活情景信息关联的对应类目信息的商品对象。
- 根据权利要求7所述的方法,其特征在于,所述确定该用户在该生活情景下的偏好信息,包括:确定该用户在该生活情景下,在商品对象信息浏览方面偏好信息,和/或,在商品对象购买方面的偏好信息。
- 根据权利要求1至8任一项所述的方法,其特征在于,还包括:在所述确定该用户所处的生活情景信息之后,还包括返回确定的所述生活情景信息。
- 一种商品对象信息提供装置,其特征在于,包括:对应关系建立单元,用于预先建立生活情景信息及其关联的商品对象之间的对应关系;监控单元,用于对用户的浏览行为进行监控;生活情景信息确定单元,用于当监控到所述浏览行为符合第一特征时,确定该用户所处的生活情景信息;商品对象信息确定单元,用于确定与该生活情景信息关联的商品对象信息;商品对象信息提供单元,用于向该用户提供该确定的商品对象信息。
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US15/325,394 US20170200211A1 (en) | 2014-07-11 | 2015-06-17 | Knowledge processing methods and apparatuses for applying reasoning techniques based on browsing data integrated as a collection of facts and relationships |
JP2016575450A JP6666861B2 (ja) | 2014-07-11 | 2015-06-17 | 事実および関係の集合として統合される閲覧データに基づいて推論技術を適用するための知識処理方法および装置 |
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CN201410331630.7A CN105279661A (zh) | 2014-07-11 | 2014-07-11 | 商品对象信息提供方法及装置 |
CN201410331630.7 | 2014-07-11 |
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CN (1) | CN105279661A (zh) |
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CN106203155A (zh) * | 2016-06-24 | 2016-12-07 | 广州若羽臣科技股份有限公司 | 一种数据处理方法、数据处理终端、数据处理平台及系统 |
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CN105279661A (zh) | 2016-01-27 |
US20170200211A1 (en) | 2017-07-13 |
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