WO2016003319A1

WO2016003319A1 - Advertising means

Info

Publication number: WO2016003319A1
Application number: PCT/RU2015/000376
Authority: WO
Inventors: Дмитрий Георгиевич ТАРАНДОВСКИЙ; Вадим Феликсович ГЛЕЗАРОВ; Алексей Витальевич ЖУЛЬКОВ
Original assignee: Дмитрий Георгиевич ТАРАНДОВСКИЙ; Вадим Феликсович ГЛЕЗАРОВ; Алексей Витальевич ЖУЛЬКОВ
Priority date: 2014-06-30
Filing date: 2015-06-18
Publication date: 2016-01-07
Also published as: RU2559129C1

Abstract

The invention relates to advertising using various technical means. Technical result: increasing quantitative and qualitative opportunities for creating novel advertising means, increasing quantitative opportunities for using advertising and marketing techniques, and the ability to carry out integrated advertising-exposure techniques. An advertising means consists of a decorative securing unit for connecting components of advertising structures, which structures are comprised of elements for securing two components to be connected, of an attachment tab, and of a stylized decorative nut, which acts as the advertising carrier. An element for securing the first component to be connected is in the form of a slot or an eyelet which is provided in said component; an element for securing the second component to be connected is in the form of a projection with a slot, which projection is inserted into said slot or eyelet; the attachment tab is partially provided in said slot, and is in the form of a cylindrical washer having cutouts which form a projection corresponding to the size of the slot of the projection of the second component to be connected; external threading is provided along the lateral cylindrical surface of the attachment tab, including on the lateral surface of the projection thereof, and a stylized nut is twisted onto same so as to secure the component connection unit, said nut being in the form of a cap for sealing bottles containing beverages, and having threading on the inner lateral surface thereof.

Description

Advertising medium

Technical field

The invention relates to the field of advertising, namely

the implementation of advertising using various technical means - products and designs as an advertising medium. State of the art

It is widely known to use various devices as advertising media (advertising media). So, it is known to use as an advertising medium a container of various shapes on which at least one medium of thematic information and an additional tape medium of advertising information are placed,

a girdle and positioned at any height of its side surface, free of thematic information, characterized in that at least one package is attached to the tape carrier for inserting additional advertising media in the form of business cards, coupons, discount cards, tokens, cover booklets [one].

It is also known to use, as a means of advertising, a package of goods that contains a housing with external sides and a lid, characterized in that it contains placed on it

surface removable advertising information element, the shape of which is made coinciding with the shape of the cover [2].

The closest set of essential features to the claimed invention is a means for advertising, which is a polyethylene bottle with a restrictive ring with a cap and a decorative and protective cap with it placed

SUBSTITUTE SHEET (RULE 26) an advertising information carrier including a decorative protective element made of heat-shrinkable polymer; an advertising information carrier in the form of a gift (souvenir) located between the outer upper surface of the lid and the cap; at least one annular bead is made on the outer surface of the cap; decorative protective cap consists of at least the upper and lower parts, made with the possibility of disconnecting them from each other, and is fixed by the lower part on the restrictive ring of the bottle, an annular bead cap and located above the interface connecting the upper and lower portions of the cap, decorative and protective element of

shrink polymer tightly covers and closes at least part of the neck of the bottle, including the restrictive ring, and part of the cap, including the annular bead [3].

The disadvantages of all of the above technical solutions are:

- the impossibility, on the basis of the above technical advertising means or designs, of creating new means for advertising;

- a limited number of implemented advertising techniques - 1-2 positions of visual impact on advertising media and the availability of containers for storing advertising leaflets or souvenirs;

- the lack of the possibility of applying complex methods of advertising exposure;

- limited scope of advertising media - only on the appropriate advertising medium.

The problem to be solved and the technical result achieved

The solved problem of the claimed invention is to remedy these disadvantages and achieve a technical result in

with respect to a comprehensive increase in the quantitative and qualitative characteristics of the advertising and structural properties of this technical device (advertising medium), namely:

SUBSTITUTE SHEET (RULE 26) 1. The increase in quantitative and qualitative opportunities for creating new means of advertising.

2. An increase in the quantitative possibilities of using advertising and marketing techniques. 3. The ability to implement complex advertising techniques.

4. Expanding the scope and disposal of caps for capping PET bottles with drinks.

Disclosure of invention

The achievement of the specified technical result provides

the implementation of the purpose of the claimed funds for advertising and the improvement of the quantitative and qualitative characteristics of its advertising and

structural properties, which eliminates the disadvantages of the above analogues.

The achievement of the specified technical result in the claimed invention is achieved through the implementation of funds for advertising, which is a decorative and fixing unit for connecting parts of advertising structures, consisting of fasteners of two connected parts, fixing tabs and stylized

decorated nut, which is an advertising medium,

wherein the fastener of the first joined part is a slot or eye made in this part, into which the fastener of the second connected part is inserted,

which is a protrusion with a slot,

in this slot, a fixing tab is partially placed, which is a cylindrical washer with cutouts,

forming a protrusion corresponding to the size of the notch of the protrusion of the second joined part,

an external thread is made along the cylindrical side surface of the fixing bookmark, including the side surface of its protrusion

SUBSTITUTE SHEET (RULE 26) which is screwed to secure the connection node

a stylized nut, which is a lid for closing PET bottles with drinks, on the inner side surface of which a thread is made.

5 The claimed invention is a technical solution, because represents a solution to the problem of achieving the stated

the technical result by creating a device, which is a mounting unit, consisting of structural elements, technologically and structurally interconnected.

The implementation of the claimed technical result is carried out, in particular, due to the following features of the device.

The claimed invention is a mounting unit with which to connect structural parts. At the same time, the mounting unit itself is a means for advertising and an advertising medium

15 information. This is achieved by using a stylized decorated nut as a part of the assembly. In practice, this nut is a lid for sealing PET bottles with drinks, a thread is made on the inner side surface of which. The indicated nuts - covers are carriers of advertising information, since

20 of them indicate the logos of the manufacturers and in form they are stylized as a cover. In addition, these nuts may be optional.

decorated with various techniques - applying decorative coatings, stickers, decorative relief, protrusions, painting in various colors, etc. Since the specified node bears on

25 to yourself advertising information, it is advisable to strengthen this advertising effect by assembling structures also designed for

relevant advertising. These constructs may be

designer and stylized household products

appointments, toys, designers, etc. These products are assembled from simple parts made, for example, from sheets or plates.

The materials for these parts can be plastics, plywood, wood, hardboard, cardboard, fiberboard, MDF, composites, non-ferrous or stainless metal, galvanized steel. As a rule, their thickness is 1-8 mm. Of these

SUBSTITUTE SHEET (RULE 26) sheets, plates are cut out the necessary curly parts - blanks, from which the corresponding designs and products are assembled. In the junction of these blanks perform fasteners. The fastening element of one of the parts (first) is a slot or eye, and

5 other (second) - a ledge with a slot. In this case, the slot of the first part can be performed in various places throughout its area, and the protrusions of the second part are performed only along its edge. To connect these parts, the protrusion of one part is inserted into the slot (eye) of the other.

The resulting node is fixed with a fixing tab. Bookmark u perform in the form of a cylindrical washer with cutouts and a protrusion, which is inserted into the slot of the protrusion of the second part. The fixing tab is made mainly of thermoplastic material, compounds, metals and alloys. Bookmark thickness varies between 1-12 mm. The fixation is fixed by a threaded connection, for

15 which, in the tab, on its lateral cylindrical surface, perform a thread, and screw a cap onto this thread to seal PET bottles, which acts as a nut. The lid for capping PET bottles covers the entire fastener assembly from above and visually stands out above the surface of the structure. Thus stands out and appears

20 potential consumer logo manufacturer.

The claimed invention is a decorative fastening unit for connecting parts of advertising structures is characterized by the following set of essential features:

- a set of structural parts of the decorative-fixing unit 25 consisting of fasteners of two connected parts,

fixing bookmarks and stylized decorated nut, which is an advertising medium;

- the design of the fastener of the first connected part, which is a slot or eye made in the given part;

- the design of the fastener of the second connected part, which is a protrusion with a slot made on this

SUBSTITUTE SHEET (RULE 26) Details

- the design of the locking tab, which is

a cylindrical washer with notches forming a protrusion,

5 corresponding to the size of the notch of the protrusion of the second joined part;

- the presence of a stylized decorated nut, which is also an advertising medium and is a lid for sealing PET bottles with drinks, on the inner side surface of which a thread is made; y - by the design of the entire decorative and fixing assembly, which is the placement of the protrusion of the second connected part in the slot of the first, the placement of the protrusion of the locking tab in the slot or ear of the protrusion of the second part and the fixation of the formed connection with a stylized decorated nut;

15 - a form of execution of a stylized decorated nut,

which is a lid for sealing PET bottles with drinks, on the inner side surface of which a thread is made.

The above set of essential features, allowing to achieve the claimed technical result, is not known 20 from the prior art, i.e. the use of this combination is not known

essential features with the receipt of the claimed technical result. Thus, the claimed invention meets the criterion of "novelty."

All the essential features of the proposed technical solution 25 are structural elements characterized by

specific performance, the relationship between themselves and the materials of manufacture, therefore, the set of essential features is a device. Thus, the claimed technical solution may relate to objects protected as

for inventions.

SUBSTITUTE SHEET (RULE 26) Different from the prototype, the essential features of the claimed invention are:

- a set of structural parts of the decorative-fixing unit, consisting of fasteners of two connected parts,

5 locking tabs and stylized decorated nuts,

being an advertising medium;

- the design of the fastener of the first connected part, which is a slot or eye, made (s) in this part; y - the design of the fastener of the second connected part,

representing a protrusion with a slot made on this part;

- the design of the locking tab, which is

a cylindrical washer with notches forming a protrusion,

15 corresponding to the size of the notch of the protrusion of the second joined part;

- the design of the entire decorative and fixing unit, which is the placement of the protrusion of the second connected part in the slot of the first, the placement of the protrusion of the locking tab in the slot or ear of the protrusion of the second part and fixing the connection

20 stylized decorated nut;

- a form of execution of a stylized decorated nut,

An essential feature common with the prototype is the presence in 25 of the design of the decorated nut, which is also an advertising

carrier and a lid for sealing PET bottles with drinks, on the inner side surface of which a thread is made. However, in the case of the prototype, this essential feature contributes to the achievement of the technical result, which consists only in the implementation of the function of the carrier of advertising information, which

is only a small part of the claimed technical result

SUBSTITUTE SHEET (RULE 26) of the present invention. In the case of the prototype, the presence in the design of a stylized decorated nut, which is an advertising medium and is a lid for capping PET bottles with drinks, together with other essential features of the invention, does not allow to achieve the following components of the technical result:

- an increase in the quantitative and qualitative possibilities of creating new means for advertising;

- the ability to implement complex techniques of advertising exposure;

- expanding the scope and disposal of caps for capping PET bottles with drinks.

At the same time, the technical result “an increase in the quantitative possibilities of using advertising and marketing techniques” is partially achieved in the prototype, namely, only in relation to the implementation of the function of a carrier of advertising information.

In the course of studying the prior art in the field of advertising, in particular advertising media, technical solutions were not identified whose essential features coincide with the distinctive essential features of the claimed invention and allow to achieve the claimed technical result. Thus, the lack of fame of the influence of distinctive essential features

of the claimed invention to the claimed technical result.

On the other hand, the use of the specified combination of essential features, as well as distinctive features for

obtaining the claimed technical result should not be for

specialists explicitly, from the prior art, because it is not a combination, modification or sharing of information contained in the prior art and / or general knowledge of a specialist.

Based on the above arguments regarding the distinguishing features of the invention and their impact on the achieved technical result, it should be noted that the claimed

the technical solution meets the conditions of an inventive step.

SUBSTITUTE SHEET (RULE 26) Improving the effectiveness of the claimed technical result is achieved in the following modifications of the device, characterizing special cases of its implementation:

1. The inventive and described above means in which the details of advertising structures are made of sheets and / or plates made of the following materials: plastic, plywood, wood, hardboard, cardboard, fiberboard, MDF, composites, non-ferrous or stainless metal, galvanized steel .

2. The inventive and described above means in which the locking tab and the stylized decorated nut are made of

materials of the following series: thermoplastic material, compound, metal alloy.

3. The inventive and described above means, in which on the outer side surface of a stylized decorated nut made decorative coating and / or relief and / or protrusions.

4. The inventive and described above means, in which on the outer end side of the lid is made a layer containing a flat or three-dimensional image of the logo.

The claimed modifications of the means for advertising are technical solutions, because are particular solutions to the problem of achieving the claimed technical result by creating a device that is a combination of structural elements technologically and structurally interconnected, having a certain form of execution and located in

functional relationship.

All the essential features of the claimed private and developing technical solutions of the claimed invention are

structural elements characterized by a specific performance, the relationship between themselves and the materials of manufacture, therefore, the set of essential features is a device. Thus, the claimed technical solution

SUBSTITUTE SHEET (RULE 26) relate to objects protected as an invention.

Brief Description of the Drawings

The implementation of the claimed means of advertising is illustrated .5 in figures 1, 2.

In FIG. 1 presents the elements that make up the decorative

mounting unit.

In FIG. 2 presents a decorative mounting assembly.

The following symbols are used in the figures shown:

y 1 - fastener of the first connected part - slot;

2 - fastener of the second connected part - a protrusion with a slot;

3 - fixing tab;

4 - protrusion of the locking tab;

5 - thread locking tabs;

15 6 - stylized decorated nut;

7 - carving of a stylized decorated nut.

The inventive tool for advertising is as follows (Fig. 1). The tool is a decorative mounting unit for

20 connection details of advertising structures. The specified node consists of the following structural elements: a fastener of one (first) connected part 1, which is a slot or eye made in this part, a fastener of another (second) connected part 2; a protrusion with

25 slot made on the edge of this part, fixing tabs 3 and stylized decorated nut 6. Locking tab

made in the form of a cylindrical washer with cutouts forming a protrusion 4, corresponding to the size of the slot of the second protrusion

the connected part. Along the cylindrical side surface

for fixing tabs, including the lateral surface of its protrusion,

external thread 5 is made. Stylized decorated nut 6 is a lid for sealing PET bottles with drinks;

SUBSTITUTE SHEET (RULE 26) the inner side surface of which is thread 7. This nut - cork may contain additional decorative and advertising elements.

An embodiment of the invention

The decorative-mounting assembly is assembled as follows (Fig. 2): the protrusion with the slot of the second part 2 is placed in the slot of the first part 1, the formed connection is fixed by the tab 3, placing its protrusion 4 in the slot of the protrusion of the part 2 and fasten the cap 6 of the PET bottle by twisting it along carving.

In accordance with the above description, advertising structures are also made. For this, the necessary details are first cut out, for example, from sheet materials or panels. To connect these parts, slots are made in some of them and protrusions with slots at the edges of the others. Further, in accordance with the assembly design, the protrusions of some parts are placed in the slots of the others and the connections are fixed with a fixing tab, and then secured with PET bottle caps - in this way, an advertising structure is implemented through the implementation of a number of decorative and fixing units in different spatial orientations. Varying quantity

decorative fasteners and arrangement of parts, you can

to produce numerous designs in form and purpose: toy houses, birdhouses, bird feeders, stylized animal figures, original toys.

Industrial applicability of the invention and the achievement of the technical result

The claimed invention, as well as its specified modifications are industrially applicable, because can be implemented in the field of advertising and used in the industrial production of advertising media. Their application and use does not cause any difficulties and can be carried out by any person without

SUBSTITUTE SHEET (RULE 26) special training. In the manufacture and use of this device uses objects and materials manufactured

industry and are in open sale. Methods of manufacturing parts of the decorative and fixing assembly are the processing of sheet materials by cutting, cutting, stamping, molding of plastics into molds, methods of applying coatings and inscriptions - spraying, dipping, painting. The means of manufacturing these parts are sawing and milling devices, stamping machines, molds, painting and coating devices, brushes. To assemble structures from prepared parts, only manual installation is used.

These essential features, implemented in their entirety, allow us to achieve the claimed technical result by a comprehensive increase in the quantitative and qualitative characteristics of the advertising and structural properties of the claimed advertising medium, namely:

1. An increase in the quantitative and qualitative possibilities of creating new advertising media and advertising media by creating flat and three-dimensional structures by joining sheet materials or panels in various configurations with the claimed decorative-mounting unit, which is also an advertising medium.

It is possible to manufacture numerous designs - houses, feeders, birdhouses, transformers, mannequins, sets

designers, etc. 2. The increase in the quantitative possibilities of using advertising and marketing techniques, due to the possibility of creating multiple designs of various styles and configurations, which allows

use various methods of visual (visual) impact, for example, methods of using voluminous decorative structures, flat images, stylized inscriptions, with

illumination of structures and separate illumination of covers from the inside These designs can be used at various events, with

SUBSTITUTE SHEET (RULE 26) In this case, on each design, you can use the required number of stylized decorative nuts (PET bottle caps), which also allows you to create stylized drawings and inscriptions.

3. The ability to implement complex advertising exposure techniques is realized through the use of the properties of PET bottle caps at the same time as carriers of advertising information and part of the mounting unit - a nut. This is especially realized when using the claimed invention in designers, toys, games, where structures are assembled using PET bottle caps with advertising information applied to them. At the same time, tactile sensations are added to the visual impact of advertising, which enhances the advertising effect, and the complete assembly of the structure consolidates this effect.

4. Expanding the scope and disposal of caps for sealing PET bottles with drinks - caps are not used for their main purpose, but as a part of fasteners for manufacturing

decorative, advertising designs and toys, which will allow

dispose of some of these covers. The promotion of such use of caps is special promotions to collect them for future use, associated with special advertising and / or

marketing campaigns.

Bibliography

V.A. Polosikhin. Advertising tool. Utility Model Patent RU 116678, IPC G09F23 / 00, 02/02/2011.

E.L. Chereshnev. Advertising packaging. Utility Model Patent RU 92225, IPC G09F23 / 00, 10.11.2008.

D.B. Asanov. Plastic bottle placed in

decorative protective cap advertising carrier

information. Utility Model Patent RU 134349, IPC

G09F23 / 00, 01.21.2013.

SUBSTITUTE SHEET (RULE 26)

Claims

Claim

Item 1. An advertising medium, which is a decorative and fixing unit for connecting parts of advertising structures, consisting of fasteners of two connected parts, fixing tabs and a stylized decorated nut,

which is an advertising medium, wherein the fastener of the first connected part is a slot or an eye made in this part into which the fastener of the second connected part is inserted,

representing a protrusion with a slot, in this slot, a fixing tab is partially placed,

representing a cylindrical washer with cutouts,

forming a protrusion corresponding to the size of the notch of the protrusion of the second connected part, an external thread is made along the cylindrical lateral surface of the fixing tab, including the lateral surface of its protrusion, on which

Clause 2. The tool according to claim 1, in which the details of the advertising structures are made of sheets and / or plates made of materials

next row: plastics, plywood, wood, hardboard, cardboard, fiberboard, MDF, composites, non-ferrous or stainless metal, galvanized steel.

Clause 3. The tool according to claim 1, in which the fixing tab and the stylized decorated nut are made of materials

next row: thermoplastic material, compound, metal alloy.

SUBSTITUTE SHEET (RULE 26) Clause 4. The tool according to claim 1, wherein a decorative coating and / or relief and / or protrusions are made on the outer side surface of the stylized decorated nut.

Clause 5. The tool according to claim 1, in which a layer containing a flat or three-dimensional image of the logo is made on the outer end side of the lid.

SUBSTITUTE SHEET (RULE 26)