WO2015174732A1 - Procédé pour fournir un contenu personnalisé basé sur un biosignal - Google Patents

Procédé pour fournir un contenu personnalisé basé sur un biosignal Download PDF

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Publication number
WO2015174732A1
WO2015174732A1 PCT/KR2015/004792 KR2015004792W WO2015174732A1 WO 2015174732 A1 WO2015174732 A1 WO 2015174732A1 KR 2015004792 W KR2015004792 W KR 2015004792W WO 2015174732 A1 WO2015174732 A1 WO 2015174732A1
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signal
interest
biosignal
product group
product
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PCT/KR2015/004792
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English (en)
Korean (ko)
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윤경식
이기원
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(주)와이브레인
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • the present invention relates to a biosignal-based customized content providing method, and more specifically, to a biosignal-based customized content that can selectively provide advertisements or content for a product group having a high purchase desire based on a biosignal of a user. It is about a provision method.
  • the brain is the internal organ of the human head and is the highest central organ of the nervous system, and is divided into the cerebrum, cerebellum, middle brain, leg brain, and training.
  • the brain also produces EEG, the sum of neuronal activity levels measured in the brain's epidermis.
  • EEG electroencephalogram
  • EEG contains all the information about the brain activity of humans, and it has been known that it can provide an indication of the user's condition that has traditionally been difficult to judge, such as a particular product or purchase desire.
  • advertising is one of the methods used by individuals, companies and organizations for the promotion of products or events. Such advertisements are made through various media, and the effects of the advertisements vary according to variables such as the number of times of exposure to the outside and the time.
  • the functional level of the products according to the development of social environment and science and technology has risen to a certain level, the competition for sales of products with advanced functions in the market is getting fierce, and an alternative method for enhancing the competitiveness of products Marketing is becoming important.
  • thousands of advertisement-related media are produced and exposed to consumers all over the world every day.
  • the problem to be solved by the present invention devised from such a problem is to provide a bio-signal-based customized content providing method that can selectively provide an advertisement corresponding to the user's state.
  • Another problem to be solved by the present invention is to collect the signals that can determine the human state, such as brain waves or pulse waves, and quantify them to quantify the likelihood or desire to purchase, which can significantly improve accurate targeting and purchase linkage.
  • the present invention provides a method for providing personalized content based on a biosignal.
  • a method of providing personalized content based on a biosignal including: analyzing a product of interest group from a biosignal received from a first device of a user, and corresponding to the product of interest group And transmitting the targeted content to the second device of the user.
  • the first device and the second device may be the same device.
  • the target content may include advertisement data for the interest product group.
  • the biosignal may include an electrical signal (EEG), an impedance signal, an acoustic signal, a magnetic signal, a mechanical signal, a biochemical signal, and an optical signal. It may include one of an optical signal, an ultrasonic signal.
  • the analyzing may include transmitting sample content for a plurality of product groups, and analyzing the product group of interest based on the biosignal including a response to the sample content.
  • the biosignal including a response to the sample content may be received from first data stored in a database or from second data collected in real time from the first device of the user.
  • the method may further include executing a first charging process.
  • the first charging process may have a higher advertising price than the second charging process that is executed when the user selects general advertisement data different from the target content.
  • the method may further include transmitting an interest product coupon corresponding to the interest product group to the second device.
  • a third charging process may be executed.
  • a method of providing a biometric signal-based customized content transmitting sample contents of a plurality of product groups to a first device of a user, and reacting to the sample contents. Analyzing the interest product group based on the bio-signal including a, and transmitting the target content corresponding to the interest product group to the second device of the user.
  • the biosignal including a response to sample content may be received from first data stored in a database or from second data collected in real time from the first device of the user.
  • the method may further include executing a first charging process.
  • the first charging process may have a higher advertising price than the second charging process that is executed when the user selects general advertisement data different from the target content.
  • the method may further include transmitting an interest product coupon corresponding to the interest product group to the second device.
  • a third charging process may be executed.
  • a method of providing biometric signal-based customized content including: receiving a biosignal including a response to a sample content corresponding to a plurality of product groups from a user; And comparing the biosignal with a predetermined biosignal pattern to determine a product group of interest among the plurality of product groups.
  • the biosignal may be an EEG signal, and the biosignal pattern may be an EEG pattern.
  • the determining of the product group of interest may include comparing the EEG signal generated in one of the nucleus accumbens, medial prefrontal cortex, and insula in the brain region with a reference value of the EEG pattern.
  • the product group can be determined.
  • the sample content may include advertisement data.
  • an advertisement effect can be improved.
  • it can provide a method that can analyze the user's disposition and make it data to use as marketing materials.
  • FIG. 1 is a block diagram illustrating a system in which a biosignal-based customized content providing method according to embodiments of the present invention is implemented.
  • FIG. 2 is a diagram illustrating a method for providing personalized content based on a biosignal according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating a method for providing personalized content based on a biosignal according to another embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a method for providing personalized content based on a biosignal according to another embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a method for providing personalized content based on a biosignal according to another embodiment of the present invention.
  • 6 to 8 are views illustrating a billing process according to various embodiments of the present invention.
  • 9 to 10 are diagrams for describing a structure of a first device according to various embodiments of the present disclosure.
  • 11 to 14 is a schematic cross-sectional view of the electrode portion of the EEG measurement and brain stimulation system according to another embodiment of the present invention.
  • 15 is a block diagram illustrating a structure of a first device according to another embodiment of the present invention.
  • FIG. 1 a block diagram illustrating a system in which a biosignal-based customized content providing method according to embodiments of the present invention is implemented is illustrated.
  • the system in which the biosignal-based customized content providing method according to the embodiments of the present invention is implemented may include a control device 100, a first device 200, and a second device 300.
  • the control device 100 receives the bio-signal of the user S and analyzes the state of the user S, and selects an advertisement or selects a corresponding product according to the analyzed state of the user S. It may include an advertising management unit 120 to manage the coupon.
  • control apparatus 100 is illustrated as a separate device from the first device 200 and the second device 300, but is not limited thereto.
  • the first device 200 or the second device 300 is not limited thereto. It may be included in the unit.
  • the first device 200 and the second device 300 may be integrated into the same device and integrally formed.
  • control device 100 may exist separately from the user S, and may be connected to the plurality of users to receive and analyze bio signals for the plurality of users to provide customized content. Can be.
  • the analysis unit 110 may analyze the interest product group based on the state of the user S or the biosignal received from the user, and the information about the interest product group may be transmitted to the advertisement manager 120.
  • the product group of interest may mean one product or may mean a plurality of products classified as similar products through a predetermined criterion.
  • the first device 200 may collect the state of the user S or the biosignal received from the user and transmit the collected biosignal to the analyzer 110.
  • the first device 200 may be a wearable device worn on a part of the user's body, but is not limited thereto. The configuration of the first device 200 will be described later in detail with reference to FIG. 11.
  • Biological signals include electrical signals (EEG), impedance signals, impedance signals, acoustic signals, magnetic signals, mechanical signals, biochemical signals, and optical signals. signal, and an ultrasonic signal.
  • EEG electrical signals
  • impedance signals impedance signals
  • impedance signals impedance signals
  • acoustic signals magnetic signals
  • mechanical signals mechanical signals
  • biochemical signals and optical signals.
  • signal and an ultrasonic signal.
  • the biosignal may be an electrical signal (EEG) generated in a specific area of the brain, and is exposed to the user S according to a change in the electrical signal after a predetermined time after being exposed to a product or advertisement.
  • EEG electrical signal
  • advertisements for various products or product lines it is possible to determine interest and purchase desire for a specific product or advertisement that the user S feels.
  • EEG electrical signal
  • the analyzer 110 may analyze a specific frequency range, for example, a frequency range of 1 Hz to 50 Hz, in real time from 1 Hz to 100 Hz, which is the entire frequency range of the EEG.
  • the frequency range of this range is the frequency range associated with the buying intention, and in real time monitoring the frequency range of 1 kHz to 50 kHz, more preferably 12 kHz to 30 kHz, allowing the user to monitor a specific stimulus,
  • the purchase intention may be recognized by determining an increase in the amount of EEG activation from the time when the product is exposed to a specific product or advertisement.
  • the user may apply a specific stimulus to the user in the above frequency range at a short time of less than 5000 Hz from the time of exposure, and more preferably at a short time of less than 500 Hz from the time of exposure
  • the degree of activation may be determined whether the size of the EEG is increased by a predetermined size, for example, 10% or more, more preferably 50% or more.
  • the determination unit 110 may determine that there is a purchase intention for a corresponding product or advertisement that acted as a stimulus, and the product or product group to which the corresponding product belongs is a product of interest and / or interest. Can be determined by product group.
  • the determination unit 110 groups a product or an advertisement, and when there is an item determined to exist for a predetermined number or more for a predetermined time with respect to the item (product or advertisement) belonging to the same group, the group is interested. It may be determined by the product group or the advertisement group of interest. For example, when the determination unit 110 determines that a purchase intention exists for clothing items of A, B, and C belonging to the same women's clothing product group, the determination unit 110 determines the women's clothing product group. May be defined as the interest product group of the user.
  • the advertisement manager 120 may select a target content corresponding to the interest product group, for example, an advertisement or content including a part of the advertisement, based on the information on the interest product group, and transmit the selected content to the second device 300.
  • the sample content and / or the target content may include various types of information such as text, an image, a video, or a voice.
  • the sample and the target content are the advertisement content, but the present invention is not limited thereto.
  • the second device 300 may serve to receive sample content and / or target content provided by the advertisement manager 120 and output the same to the user.
  • the second device 300 may be a computer such as a desktop PC or a notebook PC, and may be any type of wired / wireless communication device capable of transmitting and receiving predetermined data by connecting to the control device 100 through a predetermined network.
  • the second device 300 may be a cellular phone, a personal communications services phone (PCS phone), or a synchronous / asynchronous international mobile telecommunication that communicates through a wireless Internet or a portable Internet.
  • PCS phone personal communications services phone
  • a synchronous / asynchronous international mobile telecommunication that communicates through a wireless Internet or a portable Internet.
  • a mobile terminal such as (2000)
  • PDA Palm Personal Computer
  • PDA Personal Digital Assistant
  • WAP phone Wireless application protocol phone
  • Mobile game machine All wired / wireless home appliances / communication devices having a communication module, a display device, and a user interface for connecting to the control device 100 such as a mobile play-station may be comprehensively referred to.
  • the control device 100 may allow connection of one or more first devices 200 and / or one or more second devices 300 through a network.
  • the network may be a wired or wireless Internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet.
  • the network may include various services existing in the TCP / IP protocol and higher layers, that is, the Hyper Text Transfer Protocol (HTTP). ), A global open computer network architecture that provides Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and so on.
  • HTTP Hyper Text Transfer Protocol
  • FTP File Transfer Protocol
  • DNS Domain Name System
  • SMTP Simple Mail Transfer Protocol
  • FIG. 2 there is shown a diagram illustrating a method of providing biometric signal-based customized content according to an embodiment of the present invention.
  • a biosignal is received from the first device 200 of the user S (S11).
  • the biosignal may include an electrical signal or an impedance signal
  • the first device 200 may be a type worn by the user S, for example, a headset or a band type.
  • the first device 200 may be integrated with the second device 300 to which the target content is output.
  • the analysis unit 110 may extract the interest product group of the user S by analyzing the received biosignal (S12).
  • the biosignal may mean an emotion or a physical state of the user S, and may determine a current product group of interest among a plurality of products according to the biosignal.
  • the analysis unit 110 may include a predetermined database unit 130 as described below, and the database unit 130 may manage information on a user's type or individual behavior pattern or purchase pattern. .
  • the target content corresponding thereto may be transmitted to the second device 300 of the user S.
  • the first device 200 may process playback of the target content, where the target content may be transmitted to the first device 200 instead of the second device 300.
  • the target content may include advertisement data for the interest product group.
  • FIG. 3 and 4 a diagram illustrating a method of providing personalized content based on a biosignal according to another exemplary embodiment and another exemplary embodiment of the present invention.
  • the method includes transmitting sample contents for a plurality of product groups (S21) and receiving a biosignal including a response to the sample contents (S21).
  • the method may further include analyzing the interest product group based on the biosignal (S23), and may transmit the target content corresponding to the interest product group to the second device 300 of the user S (S24).
  • the first device 200 detects a change in the biosignal caused by the target content in the first device 200 and continuously transmits the change to the analysis unit 110 (S25), and the analysis unit 110 is generated by the sample content.
  • the feedback data for the biosignal and the monitoring data for the biosignal generated by the target content may be stored and managed in the database 130 (S26).
  • the sample content of the plurality of product groups is provided to the user S, the reactions are analyzed in real time to quantify the preferences and purchase intentions of the plurality of product groups, and the specific product group, that is, the other product groups, of the plurality of product groups is compared.
  • a group of interested products having a relatively high likelihood, a high degree of interest, or exceeding an absolute threshold value may be selected, and the advertisement manager 120 determines the target content corresponding to the selected interest group selected by the analysis unit 110 to determine a user (S). Advertisements can be provided in real-time in line with the product's preferences, tastes, or products you wish to purchase.
  • the current user S may be identified, and feedback data and / or monitoring corresponding to the current user S using a predetermined identifier may be used.
  • the data is called from the database unit 130 (S31). That is, the feedback data for the bio-signals generated by the sample content previously stored in the database unit 130 and the monitoring data for the bio-signals generated by the target content are inquired, and the past propensity or preference information of the corresponding user S is obtained.
  • the target content corresponding to the interest product group may be determined based on this, and provided to the second device 300 of the user S (S33).
  • the feedback data or the monitoring data stored in the database unit 130 may be data measured and collected on another system, and in this case, the control device 100 constituting the present embodiment may be linked with an external system to provide data. You can receive or transfer the data through a known storage medium.
  • the biosignal including the response to the sample content which is the basic data for determining the product group of interest, is received by the analyzer 110 from the first data stored in the database 130 or the first device of the user S. It may be received from the second data collected in real time from the (200).
  • FIG. 5 is a diagram illustrating a method for providing personalized content based on a biosignal according to another embodiment of the present invention.
  • the first device 200 and the second device 300 may be the same device, the first device 200 transmits the bio-signal to the analysis unit 110 of the control device 100 At the same time, the target advertisement data may be received from the advertisement manager 120.
  • the first device 200 may collect a biosignal in a form in which a separate module capable of measuring the biosignal is provided or a expandable module is coupled to the first device 200.
  • 6 to 8 are views illustrating a billing process according to various embodiments of the present invention.
  • the target content and the general content may be provided to the second device 300 of the user S, and the target content and the general content may be simultaneously provided to the user S or may be provided on a separate platform. May be provided at different times or at different locations.
  • the target advertisement data is provided based on the information on the interest product group of the user S, the response is high and in the case of the advertisement, the selection probability of the advertisement may be increased.
  • general content for example, general advertising data
  • the accuracy of the advertising data is low and the advertisement selection probability is relatively low.
  • the control device In the charging processing unit 140 of 100, different charging processing processes S43 and S53 may be executed.
  • the selection unit price of the target advertisement data and the general advertisement data for example, the click unit price may be different from each other.
  • analyzing a product group of interest based on a biosignal received from the first device 200 of the user S (S61 and S62), And transmitting the target content corresponding to the interest product group to the second device 300 of the user S (S63), and correspondingly, the biosignal of the user S exposed to the advertisement data of the interest product group.
  • the coupon information about the group of products of interest may be transmitted to the second device 300 (S65).
  • the purchase intention index increases through the advertisement data targeted to the interest product group, the probability that the advertisement leads to the purchase increases, thereby providing a coupon for this to facilitate the purchase of the interest product group.
  • the purchase intention index for a certain product group is quantified from 0 to 10 through analysis of a biosignal
  • the purchase intention index for the product group is 3 or more
  • the product group may be determined as the interest product group. Coupon may be issued when the pseudo index is 6 or more.
  • the process of re-collecting the biosignal feedback of the user S exposed to the advertisement data of the interest product group may be omitted, and the provision of the target content and coupon issue for the interest product group may be performed in parallel.
  • the corresponding product group may be determined as the interest product group, and target contents thereof may be provided, and an electronic coupon for the interest product group may be issued at the same time.
  • the purchase process for the interest product group is executed through the issued interest product coupon, that is, a purchase occurs for the interest product group (S66)
  • the purchase information is transmitted to the billing processing unit 140, and the billing processing unit 140 in the advertiser ( M) and the third charging process can be executed (S67).
  • 9 to 11 are diagrams for describing a structure of a first device according to various embodiments of the present disclosure.
  • a method of providing personalized content based on a biosignal comprising: receiving a biosignal from a user, the biosignal including a response to a sample content corresponding to a plurality of product groups, and receiving the biosignal from a predetermined biosignal pattern
  • the method may include determining a product group of interest among the plurality of product groups.
  • the sample content may include advertisement data
  • the biosignal may be an EEG signal
  • the biosignal pattern may be an EEG pattern.
  • an EEG signal generated from one of the nucleus accumbens, medial prefrontal cortex, and insula of the brain region is determined.
  • a product group of interest may be determined by comparing the reference value of the EEG pattern.
  • the electrode parts 211, 212, 221, and 222 (hereinafter, 201) for measuring an EEG signal may be disposed in the head of the object S, and in particular, may be disposed in the frontal lobe part of the object S.
  • the electrode unit 201 may include a contact electrode directly contacting the scalp or skin, and may include a predetermined circuit and a power supply device for transmitting an electrical signal to or receiving an electrical signal from the contact electrode. .
  • the electrode unit 201 for measuring the EEG signal from the object S does not necessarily need to be in close contact with the skin of the object S, for example, the frontal lobe scalp, and uses an air layer between the skin and the electrode unit 201 as a capacitor. Even in the spaced state can measure the brain signal.
  • the electrode unit 201 measures an EEG signal for a brain state, and the EEG signal may be configured in various signal forms other than an electric signal to detect a signal generated from the brain. For example, signals generated from the brain may be measured by various methods such as ultrasound.
  • the electrode unit 201 may have a detection structure corresponding to each type of signal, and the electrode unit 201 may be configured in a non-contact form that does not contact the scalp.
  • the material of the electrode unit 201 is not limited, and may be made of a conductive metal or a nonmetal material.
  • the electrode unit 201 may be configured of a plurality of electrodes 211, 212, 221, and 222.
  • the electrode unit 201 is disposed in the frontal lobe regions A and B to measure the first EEG, for example, the first microvoltage, and the regions C and D other than the frontal lobe region.
  • the second sub-electrodes 221 and 222 may be disposed on the second electroencephalogram to measure a second brain wave, for example, a second minute voltage.
  • EEG measurement may be performed through areas A and B of the frontal lobe
  • reference voltage detection may be performed through areas C and D near the ear.
  • the reference electrodes are placed to measure the noise voltage in order to measure the brain waves generated from the brain more precisely. can do.
  • the analysis unit 110 may receive the first EEG and the second EEG and extract the third EEG from the difference between the first EEG and the second EEG. That is, the amount of microvoltage generated by the actual EEG can be measured based on the second EEG measured in the other region (near the ear) where the EEG does not affect or lessen the first EEG measured from the frontal lobe. EEG can be extracted accurately.
  • the EEG analysis may be performed by the analyzer 110, but is not limited thereto.
  • the EEG analysis may be performed by the first device 200 and transfer the result to the analyzer 110.
  • the first device 200 may be a headset type worn on the head.
  • the first device 200 may further include a stimulation electrode for applying a microcurrent to the object to perform transcranial direct current stimulation (tDCS).
  • tDCS transcranial direct current stimulation
  • the electrode unit 201 disposed in the frontal lobe regions A and B and including the first sub-electrodes 211 and 212 for measuring a first brain wave, for example, a first minute voltage may be a measuring electrode.
  • the magnetic pole electrode may be disposed adjacent to the measurement electrode.
  • electroencephalogram and brain stimulation may be simultaneously performed by sharing the electrode unit 201.
  • a blocking filter may be provided at the front of the measuring electrode measuring the EEG signal, thereby preventing the current applied by the stimulating electrode from being distorted and not being distorted through the measuring electrode to the analyzer 110.
  • the microcurrent generated from the stimulation electrode to stimulate the frontal lobe using a transcranial direct current stimulation (tDCS) is a direct current (DC)
  • the EEG signal received from the measurement electrode may be an alternating current (AC).
  • the DC blocking filter may be configured as a blocking filter and disposed at the front end of the measuring electrode.
  • the electrode unit 400 of the first device 200 includes a first electrode unit 410 and a second electrode unit 420, and the first electrode unit 410 is a stimulation electrode,
  • the second electrode part 420 may be a measuring electrode.
  • the first electrode portion 410 and the second electrode portion 420 may be shared with each other on a surface contacting the skin or the scalp of the object, and may be separately contacted with the skin.
  • the first electrode unit 410 may include an electrolyte layer 411 directly contacting the scalp and a conductive layer 412 connected to one surface of the electrolyte layer 411.
  • the electrolyte layer 411 may be a solid electrolyte layer or a wet electrolyte layer, and the electrolyte layer 411 and the conductive layer 412 may be soft and have a curved shape corresponding to the scalp.
  • the first electrode circuit 413 or the second electrode circuits 421, 422, 423, and 424 may include a protective layer that is waterproof. Alternatively, waterproof treatment may be directly performed on the first electrode portion 410 or the second electrode portion 420.
  • the electrolyte layer 411 may be composed of a hydrogel layer including a gel type electrolyte, and the conductive layer 412 is composed of a flexible conductive fabric layer.
  • the present invention is not limited thereto, and the electrolyte layer 411 may be soft, and all forms including the electrolyte may be applied.
  • the conductive layer 412 may be a flexible conductive material that flexes along the curvature of the skin. Applicable without limitation.
  • a conductive adhesive may be interposed between the electrolyte layer 411 and the conductive layer 412.
  • the conductive adhesive layer may have an adhesive force of 300 gf / cm or more to physically and electrically connect the electrolyte layer 411 and the conductive layer 412.
  • the conductive adhesive layer may be interposed at a rate of 20% to 50% of the total area of the electrolyte layer 411 or the conductive layer 412, and at 10 Hz or more of the conductive adhesive layer, the AC impedance is maintained at 0 k ⁇ to 2 ,, and the DC impedance May be maintained at 0 ms to 3 ms.
  • the first electrode unit 410 may include an electrolyte layer having an impedance value of 1 k ⁇ to 20 k ⁇ during brain stimulation. That is, even if the electrolyte layer 411 is not necessarily a solid electrolyte, if only the impedance value is included in the corresponding range, the brain stimulation system may be configured.
  • the electrolyte layer 411 may be a solid including chlorine ions (Cl-), and may exhibit an adhesion force of, for example, 200 gf / cm or less so as not to feel foreign matter or adhesion to the skin.
  • the surface of 411 can be treated.
  • the alternating current impedance may be maintained at 0 Hz to 2 Hz and the DC impedance at 2 Hz to 5 Hz at 10 Hz or more of the electrolyte layer 411.
  • the conductive layer 412 may be formed of a conductive metal other than the conductive fabric, a conductive polymer, a polymer containing a conductive filler, silicon, or the like.
  • the AC impedance may be maintained at 0 Hz to 1 Hz
  • the DC impedance may be maintained at 0 Hz to 1 Hz.
  • the second electrode unit 420 may include a circuit board 421, a sensing electrode 422 formed on the circuit board 421, a sensing circuit 423 connected to the sensing electrode 422, and a sensing filter 424. have.
  • the second electrode part 420 is stacked on top of the first electrode part 410, but is not limited thereto. As shown in FIG. 12, the second electrode part 420 may be formed.
  • the first electrode part 410 may be disposed inside the first electrode part 410, and as shown in FIG. 13, both the first electrode part 410 and the second electrode part 420 are exposed to an outer surface thereof, such that the first electrode part 410 is exposed.
  • the second electrode portion 420 may be in contact with the skin at the same time.
  • sensing electrode 422 is embedded in the first electrode part 410, and the sensing circuit 423 and the sensing filter 424 connected to the sensing electrode 422 are spaced apart from each other. 421 may be disposed.
  • the bio-signal-based customized content providing method transmitting the sample content for a plurality of product groups, and receives a bio-signal including a response to the sample content
  • the stimulus signal may be generated based on the biosignal to improve a purchasing intention of a specific product group, and the generated stimulus signal may be transmitted to the object.
  • the method for providing personalized content based on a biosignal may include determining a specific target product group, transmitting sample content for the product group, and simultaneously or continuously transmitting sample content to the specific target product group.
  • a stimulus signal may be generated to improve the buying intention of the stimulus, and the generated stimulus signal may be transmitted to the subject.
  • the biosignal including the response to the stimulus signal from the subject may be received again, and the stimulus signal for the specific target product group may be adjusted based on the biosignal and then delivered to the subject.
  • an appropriate stimulus signal may be generated in parallel with brain stimulation to promote purchase intention, and thus, the user may purchase a predetermined first threshold value.
  • the stimulus signal may be adjusted to transmit an appropriate stimulus signal in the exceeded state so that a second threshold value larger than the first threshold value may be easily reached.
  • the brain of the subject may be stimulated by a variety of other stimulation methods, such as transcranial magnetic stimulation (TMS), in addition to tDCS, and in addition to electrical signals, near-infrared signal, impedance signal, acoustic signal, magnetic signal, mechanical signal, biochemical signal, optical signal, ultrasonic signal )
  • TMS transcranial magnetic stimulation
  • tDCS tDCS
  • electrical signals near-infrared signal
  • impedance signal impedance signal
  • acoustic signal magnetic signal
  • magnetic signal magnetic signal
  • mechanical signal mechanical signal
  • biochemical signal biochemical signal
  • optical signal ultrasonic signal
  • FIG. 15 a block diagram illustrating a structure of a first device 200 constituting a biosignal-based customized content providing method according to embodiments of the present invention is shown.
  • the first device 200 is a blocking filter 210 for blocking a noise current other than the microcurrent generated in response to the exposure of the sample content in order to measure an accurate EEG signal, and separating common noise from one or more EEG signals.
  • the noise processing module 220 may include one or more of the amplification module 230 for amplifying the brain wave signal from which the noise is removed, and an antiphase noise output module 240 for canceling a noise component flowing in the scalp.
  • the blocking filter 210 may be a DC blocking filter circuit when the first device 200 simultaneously performs brain stimulation with a DC current in addition to measuring an EEG signal as a biosignal.
  • the brain stimulation when the brain stimulation is performed using an AC current or a pulse current of the same frequency band as the brain wave to be measured, it may be a software filter that receives the brain stimulation signal and removes it from the brain wave.
  • the noise processing module 220 may separate common noise components commonly present in the EEG signals measured by the one or more electrodes of the electrode unit 201 and remove them from each EEG signal.
  • the amplification module 230 may amplify the amplitude to facilitate the measurement of the brain waves from which the noise is removed.
  • the antiphase noise output module 240 may change the phase of the noise vibration so as to reduce or cancel the common noise component extracted from the noise processing module 220 to one or more measurement electrodes.

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Abstract

Conformément à un mode de réalisation, la présente invention concerne un procédé pour fournir un contenu personnalisé basé sur un biosignal, lequel procédé consistant : à analyser un groupe de produits d'intérêt à partir d'un biosignal reçu à partir d'un premier dispositif d'un utilisateur ; et à transmettre, à un second dispositif de l'utilisateur, un contenu cible correspondant au groupe de produits d'intérêt.
PCT/KR2015/004792 2014-05-15 2015-05-13 Procédé pour fournir un contenu personnalisé basé sur un biosignal WO2015174732A1 (fr)

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KR10-2014-0058286 2014-05-15
KR1020140058286 2014-05-15

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CN110908505A (zh) * 2019-10-29 2020-03-24 易念科技（深圳）有限公司 兴趣识别方法、装置、终端设备及存储介质
US11089348B2 (en) 2018-10-03 2021-08-10 At&T Intellectual Property I, L.P. Method and apparatus for determining the accuracy of targeted advertising
US11227310B2 (en) 2018-10-16 2022-01-18 At&T Intellectual Property I, L.P. Method and apparatus for targeted advertising selection
US11992678B2 (en) 2017-11-17 2024-05-28 Flow Neuroscience, Inc. System and method for individualizing neuromodulation

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US11992678B2 (en) 2017-11-17 2024-05-28 Flow Neuroscience, Inc. System and method for individualizing neuromodulation
US11089348B2 (en) 2018-10-03 2021-08-10 At&T Intellectual Property I, L.P. Method and apparatus for determining the accuracy of targeted advertising
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US11227310B2 (en) 2018-10-16 2022-01-18 At&T Intellectual Property I, L.P. Method and apparatus for targeted advertising selection
CN110908505A (zh) * 2019-10-29 2020-03-24 易念科技（深圳）有限公司 兴趣识别方法、装置、终端设备及存储介质
CN110908505B (zh) * 2019-10-29 2023-06-30 易念科技（深圳）有限公司 兴趣识别方法、装置、终端设备及存储介质

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