WO2015173789A1 - System to impede the counterfeiting of designer products and corresponding method - Google Patents

System to impede the counterfeiting of designer products and corresponding method Download PDF

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Publication number
WO2015173789A1
WO2015173789A1 PCT/IB2015/053655 IB2015053655W WO2015173789A1 WO 2015173789 A1 WO2015173789 A1 WO 2015173789A1 IB 2015053655 W IB2015053655 W IB 2015053655W WO 2015173789 A1 WO2015173789 A1 WO 2015173789A1
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WIPO (PCT)
Prior art keywords
code
product
tag
designer
identification
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PCT/IB2015/053655
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French (fr)
Inventor
Giovanni Fabio MAZZOCCA
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Wake Up S.R.L.
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Publication of WO2015173789A1 publication Critical patent/WO2015173789A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/018Certifying business or products
    • G06Q30/0185Product, service or business identity fraud
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/08Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code using markings of different kinds or more than one marking of the same kind in the same record carrier, e.g. one marking being sensed by optical and the other by magnetic means

Definitions

  • the present invention concerns an innovative and inventive system for effectively and efficiently impeding the counterfeiting of designer goods, together with the corresponding actuation method.
  • the present system is totally innovative, inasmuch as there has been nothing similar until now, and is also inventive, inasmuch as it has been devised to solve definitively the problems directly and indirectly connected to the counterfeiting of designer goods and the "Made in” label, which problems are particularly serious today not only in the most affected field, like textile and clothing, but can be solved with the present invention in all the fields of goods affected.
  • Counterfeiting also bypasses the patrimony of success acquired over the years by a manufacturing tradition, characterized by quality, respect for the environment, safeguarding the health and safety of the consumer and the production line, in order to obtain illicit economic advantages without guaranteeing similar standards to the market.
  • counterfeiting means the production of an article very similar to the original, and reading the detailed label alone in no way guarantees that the article is original, since even the copyright is often reproduced on the product and on the label.
  • the price and the unofficial sales outlet may be much more indicative, although these alone do not constitute a certain indication of originality.
  • counterfeit goods not only damage Italian Companies and the economy, but they can also be harmful for the consumer.
  • Fabrics including those made of natural fibers (as well as cotton, also wool, silk or linen), are subjected to innumerable treatments such as bleaching, impregnation with auxiliary products to increase resistance during weaving, polishing and stabilization, as well as all the protective processes (anti-mold, anti-felting, anti-wrinkling, etc.), which provide to use chemical substances, also toxic, which leave significant residues in the final garment.
  • innumerable treatments such as bleaching, impregnation with auxiliary products to increase resistance during weaving, polishing and stabilization, as well as all the protective processes (anti-mold, anti-felting, anti-wrinkling, etc.), which provide to use chemical substances, also toxic, which leave significant residues in the final garment.
  • anti-mold, anti-felting, anti-wrinkling, etc. which provide to use chemical substances, also toxic, which leave significant residues in the final garment.
  • phthalates plasticizing agents used in printing T-shirts, rompers and pajamas.
  • azo dyes responsible for the presence of aromatic amines, are still used today for making a large number of products containing wool, cotton and leather.
  • Aromatic amines are other substances released by dyes during production steps and the subsequent use of the garments. Said amines, absorbed into the skin, can have carcinogenic effects, especially for the bladder.
  • the residues of the numerous treatments to which the garments have been subjected come into contact with our skin, which absorbs and metabolizes them, with the possibility of causing allergic contact dermatitis.
  • Allergic contact dermatitis is a pathology that affects 4% to 10% of the Italian population, who are showing increasingly serious episodes of irritant dermatitis (eczema, blisters) or allergic dermatitis. More specifically, the agents responsible for these problems are fixing products, dyes, metals, rubber and glues. Optical bleaches, biocides, flame retardants and other agents used in textile processes are occasionally recognized as substances that can cause allergies.
  • the European Union since June 2007, has adopted a regulation, "Reach", which deals with the regulation and import of chemical substances inside consumer goods. The regulation is extremely important in the light of the controls, because it requires registration and subsequent authorization to use about 30% of chemical substances in circulation in Europe.
  • Main purpose of the present invention is therefore to obtain an innovative and inventive system, together with the corresponding actuation method, in order to solve the disadvantages and problems connected with the counterfeiting of goods "Made in Italy", effectively and efficiently impeding the counterfeiting of all designer goods.
  • Another purpose of the present invention is to obtain a system to totally impede the counterfeiting of designer goods by making labels that cannot be counterfeited and that are easily identifiable univocally over time.
  • Another purpose of the present invention is to obtain a system that is easy to apply to all counterfeitable goods, designer or otherwise, in order to protect the "Made in" label.
  • Fig. 1 is a schematic view of the system 1 according to the present invention, able to effectively impede the counterfeiting of designer goods, substantially consisting of a tag 2 to identify the designer product to be protected, in which a microchip or tag 3 of the RFID NFC or equivalent type are contained and protected, the latter univocally identifying the product to be protected, which is also identified by means of a traditional code of the alphanumerical type 4, carried on another support or label 5, again insertable inside said tag 2, as well as an identification device 6, such as for example a new-generation phone, to identify the microchip 3 contained in the tag 2;
  • Fig. 2 is a schematic view of the same system as in fig. 1, when said device 6 identifies a tag 2 of a counterfeit product.
  • the label 5 is characterized by the alphanumerical code 4 which can be concealed by a string or silver surface which can be abraded after purchase.
  • the electromagnetic identification mean or microchip 3 is the RFID NFC or equivalent type, provided that it can be easily found on the market and is able to memorize an encrypted code detectable by an application software installable on a detection device 6 of the microchip 3.
  • the detection device 6 can consist for example of a cell phone, such as a smartphone connected by said application software to a database suitably set up to identify in real time the product which is being examined for originality, in order to impede counterfeiting.
  • the data can be transmitted via Internet or using any data communication technology (Blue-Tooth, GPS, Wi-Fi) and are usually encrypted in order to ensure that their absolute confidentiality is preserved and to allow to decode the information, of whatever type it may be, only by persons authorized to do so.
  • the tag 2 containing the passive identification means (that is to say, the microchip 3) and active (that is to say, the label 5 with alphanumerical code 4 concealable under a silver surface, the latter identifiable in figs. 1 and 2 by means of a line of dashes 14), can be combined with any product, designer or otherwise, in order to protect the Company trademark or "Made in" label of the particular country from which the product originated.
  • a double alphanumerical code that is to say, a first code 5 with active reading 4, although concealable under a silver surface, and a code with passive reading 3 by means of a suitable device 6 supplied with application software with encrypted reading of the data, obtains a total guarantee on the authenticity of the product to be protected against counterfeiting, both through the possibility of carrying out a double control (connecting with remote databases, or memorized or connectable off-line to the device 6) in real time, and also by completely excluding the possibility of falsification of the identification tag 2.
  • the application method of the system 1 can be seen.
  • a device such as a smartphone 6, which will detect, by means of the smartphone 6, the presence of the microchip 3 inside the identification tag 2 of the product to be examined.
  • the display of the phone will show the data of the shopkeeper 7 to whom the goods were sold, with the corresponding numerical code identifying the quantity of products examined 8; it will then confirm the reading 9 of the original alphanumerical code 4 present but concealed on the label 5 (although in fig.
  • the microchip device 3 identified by the reader can be, as we said above, the RFID NFC or equivalent type, and the code "memorized" in the microchip or tag 3 is different from the alphanumerical code 4 printed on the label 5 (concealed by the silver covering surface or, similarly, obtaining a tag enclosing the alphanumerical code 4 in a sandwich, so that to be able to read it it is necessary to detach the surfaces of the label 5 enclosing the code 4).
  • the alphanumerical code 4 is coupled with the electromagnetic code memorized in the microchip 3 in an encrypted manner by means of an application software generating said codes; during the production step, the application software combines the second 3 with the first 4, the latter being printed on the label 5 by a suitable machine and subsequently concealed (the reading of the microchip 3 is also encrypted) with a silver covering surface or other equivalent means.
  • the originality of the product can be controlled by the consumer or the inspector, who, working with a smartphone, provided it has the suitable application software, previously downloadable from Internet; the two can carry out a self-managed control of the product.
  • the client or user can use the microchip 3 as a means to connect to the site or portal of the Company that owns the product.
  • Another preferred solution is to insert the microchip 3 in the tag 2 and, in concealed manner, also the alphanumerical code 4, thus allowing to further minimize the production costs of the identification tag 2.
  • the product to be identified can also be authenticated off-line, using the microchip device 3, so that the presence of the reader on the net is not necessary, when the microchip 3 is read.
  • Substantially the code memorized in the tag 3 is intended for the inspector, while the alphanumerical code 4, written but concealed on the label 5 or the tag 2, is dedicated to the client who can use it later, opening it or abrading the silver covering surface, in order to read the code 3-4, to then insert it easily from home using the Internet into the portal of the parent Company in order to verify its authenticity, having first registered his/her data for the purposes of possible other commercial initiatives (registering on the portal of the parent Company, the final user can thus verify the authenticity of the product and the corresponding data acquired can be used, after authorization has been obtained, for the purposes of other promotional and marketing initiatives).
  • the counterfeiting alarm center is immediately alerted, with an automatic report to the responsible authorities.
  • the anti-counterfeiting verification is also possible for those who do not have a smartphone or other device with an NFC reader, and who simply do not have an Internet connection available at the moment of purchase and also for those who, even more simply, want to purchase the product without having the possibility at that moment to spend time in verifications and controls.
  • a multi-lingual customer service is also provided, always active, which warns the client if the code 3-4 of the product is duplicated.
  • the system 1 also allows the possibility, for inspectors, to be able at every moment and in every place to verify in real time the quantity of goods sold by every individual shopkeeper, simply by comparing the quantity of microchips 3 existing and the corresponding purchase invoices.
  • the registered alarm by an alert generated on the net by the software that verifies the authenticity of the product, it is also possible to trace all the information needed for the measures to be taken against any identified counterfeiting, for example the location of the client and/or the sales point.
  • the detection in real time of the microchip 3 will signal said data always and instantaneously in encrypted mode to the database of the Company that owns the product.
  • Fig. 2 shows the case when a counterfeit product is detected.
  • the phone display will show that in the shop of the shopkeeper 7, on the n th identification reading of a product 8, while still confirming the reading 9 of the alphanumerical code 4 present in concealed form both on the label 5 (although in fig. 2, here again for the sake of simplicity and clarity of description, we have preferred not to conceal the alphanumerical code 4 of the label 5 under a silver surface, but to identify it by a line of dashes 14), and also in the microchip 3, it will display: label not present 1 1, label unreadable 12 in the database archive, and inspection completed 13, with the automatic activation of the report (alarm warning the authorities responsible for the battle against counterfeiting).
  • the database will thus read only once the code 3-4 inserted to prevent the code being used other times as well.
  • the system will therefore be programmed to give a negative response even when the written code 4 has possibly been controlled in the past.
  • the tag 2 allows the possibility of a second and hence a double corroboration of the control by means of an encrypted code, this time inserted in the microchip or RFID tag 3.
  • the decoded code is also inserted in a database and then scanning the database and searching for the code allow an instant response step and then a report in real time.
  • the report will give a positive response; otherwise, obviously the response will be negative and the product will be classified as a counterfeit product.
  • the inventive idea is therefore implicit not only in the application of a known detection technique to a field where it was never applied before; but achieving a system 1 that allows a double corroboration control of the tag 2 to evaluate in real time the authenticity or lack of authenticity of a product associated with it, the invention therefore allows to solve the problem of authenticity both for a final consumer and also to a possible inspector during a control.
  • the present system provides substantially a single alphanumerical identification code of the product, divided into two parts.
  • the alphanumerical code comprises a first part inserted inside the microchip 3 which is electronically legible.
  • the microchip 3 containing the first part of the code is inserted inside the tag 5.
  • the second part of the code corresponding to the alphanumerical code 4 described above, is printed and affixed in the tag 5 on a support supplied with a scratchable surface 14.
  • the single code comprising the first and second part, is associated with an article that is subsequently introduced onto the market.
  • the second part of the code is memorized in a database.
  • the database can be positioned on a remote server and/or on the detection device 6, so as to be able to use the present system in on-line mode, but also in off-line mode.
  • the off-line mode is particularly advantageous both with regard to security, since in this case there is no dispersion of data on the net, and also from the technical point of view, since it is independent of possible connection problems with normal data transfer networks, such as Internet or suchlike.
  • the database could be positioned on a USB key or other portable device able to be connected to the detection device 6, by means of any known off-line connection system.
  • the detection device 6 is supplied with a program to manage and recognize the code.
  • the program selects from the database the second part of the code bi-univocally associated with the first part.
  • the second part of the code is transmitted to the user and advantageously displayed on the device 6.
  • the user can be either an inspector or a consumer.
  • the data base can advantageously be off-line.
  • the user can compare the second part of the code present on the product to be controlled with the second part memorized in the database; if this comparison shows that the second part of the code contained in the database is different from the one read in the tag, this means that the product is counterfeit; on the contrary if the two readings correspond, it means that the product is authentic.
  • the system 1 also allows to solve problems connected to the correct distribution of the product inasmuch as the tag 2 supplied with said univocal detection means 3-4 also allows to trace the product back to the sales point for which it was intended, and therefore to trace promptly the person who materially retailed the product (or sold to another dealer, usually represented by a street vendor with a stall or a low-quality shop).
  • Another advantage of the present invention is the minimized cost of the system for detecting counterfeits.
  • Another undoubted advantage is connected to the fact that the present system guarantees the consumer he/she is purchasing an original product for which the "Made in” label is certain, thus contributing to increasing his/her confidence in the products guaranteed by the application of the present system, thus not only transmitting the absolute assurance that the product purchased is "original”, but also making the consumer aware that whatever else he/she can purchase on the market without said system is certainly counterfeit, thus guaranteeing a further and substantive contribution to the battle against counterfeiting.
  • Another advantage of the present system is that, also by using the specific application, it allows to re-construct the commercial and distribution line of the product, in order to solve the problem of products found at unauthorized sellers to whom the product was not sold by the parent Company, but by other sellers and/or shopkeepers also in the form of stock.
  • the system has a double functioning mode: one more direct functioning mode, if the system is used by an inspector, and another with more controls and options if the system is used by the consumer: in the consumer's case, for example a multiple confirmation can be provided of the second part of the alphanumerical code, before establishing with certainty whether the product is counterfeit.

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Abstract

The present invention concerns an anti-counterfeiting system (1) of designer goods, together with the corresponding actuation method. The system (1) is easily applicable to all counterfeitable products, designer goods or otherwise, also to protect the "Made in" label. The system (1) substantially consists of an electromagnetic univocal identification mean (3) to identify in real time the designer product to be protected, such as for example a microchip and a detection device (6) of said mean (3), such as for example a smartphone. The microchip is concealed in an identification tag (2) of the designer product together with an identification mean of the visual type (4), such as an alphanumerical code. Said alphanumerical code (4) and said microchip (3) can be inserted at the same time in said tag (2). The smartphone (6) is supplied with application software to read the encrypted data. The system (1) obtains a total anti-counterfeiting guarantee on the authenticity of the designer product.

Description

SYSTEM TO IMPEDE THE COUNTERFEITING OF DESIGNER PRODUCTS AND CORRESPONDING METHOD
The present invention concerns an innovative and inventive system for effectively and efficiently impeding the counterfeiting of designer goods, together with the corresponding actuation method.
The present system is totally innovative, inasmuch as there has been nothing similar until now, and is also inventive, inasmuch as it has been devised to solve definitively the problems directly and indirectly connected to the counterfeiting of designer goods and the "Made in" label, which problems are particularly serious today not only in the most affected field, like textile and clothing, but can be solved with the present invention in all the fields of goods affected.
For example, in the field of textiles and clothing, the fashion of wearing designer garments, correlated to the status symbol which they represent, leads a large number of consumers, especially in recent years of economic recession, to be uninterested as to whether a garment is original or not; on the contrary, they are interested fundamentally in possessing and wearing a garment of a known stylist or with a known trademark, and also, and especially, in having purchased it at minimum cost.
This attitude is common to many consumers of counterfeit goods, who believe, even though they know they are not purchasing an original garment, that their action is not important, or rather, it is an action that does not affect their own reality or daily life.
Speaking of counterfeiting means illustrating a phenomenon which does not involve only the reproduction of trademarks or models and false patents.
Counterfeiting also bypasses the patrimony of success acquired over the years by a manufacturing tradition, characterized by quality, respect for the environment, safeguarding the health and safety of the consumer and the production line, in order to obtain illicit economic advantages without guaranteeing similar standards to the market.
An obvious example is the misleading indication of origin of the goods and, in particular, of Italian products: false reproductions of these are extremely widespread throughout Italy and the world. This phenomenon certainly affects the whole sector of fashion accessories, footwear and leather goods, which still registers the presence at sales outlets of many goods labeled "made in Italy" although this is not actually the case.
Italy has in its turn passed laws which, although with some difficulties and some clarity, are trying to discipline this matter.
Unfortunately, so far the European Union has not done the same: here (and this applies to Italy too), it is not obligatory to affix the indication of origin (in this case Made in Italy) on goods marketed.
Usually, counterfeiting means the production of an article very similar to the original, and reading the detailed label alone in no way guarantees that the article is original, since even the copyright is often reproduced on the product and on the label. The price and the unofficial sales outlet may be much more indicative, although these alone do not constitute a certain indication of originality.
In reality, counterfeit goods not only damage Italian Companies and the economy, but they can also be harmful for the consumer.
In the case of counterfeit goods, it is now established that poor-quality raw materials are used, in which toxic and noxious substances are usually present, with corresponding extremely high risks, also because the chemical elements present in said substances are easily absorbed even quite quickly by the human body.
Another problem connected to counterfeit goods, especially in the case, given by way of non-restrictive example, of garments, concerns precisely the fact that the textile industry can be considered among the most polluting ones, because it makes massive use of noxious substances: the range of detergents, dyes and fixers used in working and treating fabrics is infinitely wide. Cotton itself, although considered a natural fiber and hence "safe", often comes from intensive crops that use huge amounts of chemical substances, which remain on the fibers even after they have been transformed into material. Fabrics, including those made of natural fibers (as well as cotton, also wool, silk or linen), are subjected to innumerable treatments such as bleaching, impregnation with auxiliary products to increase resistance during weaving, polishing and stabilization, as well as all the protective processes (anti-mold, anti-felting, anti-wrinkling, etc.), which provide to use chemical substances, also toxic, which leave significant residues in the final garment. In numerous counterfeit garments, including those for children, it is easy to find traces of substances such as dyes and paints that are very harmful for the health. For children in particular, care must be taken regarding phthalates, plasticizing agents used in printing T-shirts, rompers and pajamas. The use of low-cost dyes allows producers to make savings that are too attractive to miss. Unfortunately, azo dyes, responsible for the presence of aromatic amines, are still used today for making a large number of products containing wool, cotton and leather. Aromatic amines are other substances released by dyes during production steps and the subsequent use of the garments. Said amines, absorbed into the skin, can have carcinogenic effects, especially for the bladder. Moreover, in particular conditions such as perspiration, the residues of the numerous treatments to which the garments have been subjected come into contact with our skin, which absorbs and metabolizes them, with the possibility of causing allergic contact dermatitis. Allergic contact dermatitis (acronym ACD), is a pathology that affects 4% to 10% of the Italian population, who are showing increasingly serious episodes of irritant dermatitis (eczema, blisters) or allergic dermatitis. More specifically, the agents responsible for these problems are fixing products, dyes, metals, rubber and glues. Optical bleaches, biocides, flame retardants and other agents used in textile processes are occasionally recognized as substances that can cause allergies. On this point the European Union, since June 2007, has adopted a regulation, "Reach", which deals with the regulation and import of chemical substances inside consumer goods. The regulation is extremely important in the light of the controls, because it requires registration and subsequent authorization to use about 30% of chemical substances in circulation in Europe.
In Italy, controls are carried out first of all by the Customs authorities, who control the products entering the Country, whereas inside the Country controls are carried out by the NAS (Nuclei AntiSofisticazioni - Anti-Adulteration Squad) and the health authorities, who watch over commercial enterprises directly and hence, in various ways, over all types of goods.
Another serious problem concerns all those sales channels - street traders or under-the-counter traders - who tend to avoid safety controls. Many counterfeit goods use substances that are forbidden in Europe, but in any case continue to be used in other countries.
For Italian enterprises operating in the field of textiles and clothing, counterfeit "Made in Italy" products cause a loss of no less than 12 billion euros a year, and this has a negative effect on employment equal to no fewer than 20 thousand jobs, without considering the other important economic sectors damaged (food industry, optics, mechanics, etc.). Italian entrepreneurs, like consumers, believe that defending "Made in Italy" products is an absolute priority: to impede counterfeit goods and illicit imitations, more controls are certainly required, but also the traceability of the goods with obligatory labels, although these, as we said, are not a total guarantee of originality of the product/article.
This priority in defending the "Made in" label has today become a priority on a European level, since on 15/04/2014 the plenary session of the European Parliament in Strasbourg approved, with a very wide majority, the Tajani-Borg legislative package intended to protect European consumers from false and noxious products: this legislation requires that the label of origin, or "Made in" label, must be applied both to products made in Europe and also those from outside the European Union.
The overall turnover of counterfeit goods only in Italy is around seven billion euros (to be precise, 6.90 billion euros - Source: Sole240re, 16.04.2014 - Impresa & Territorio): first comes the textile and clothing field with 2.5 billion euros, followed by CD-DVDs and software in general with 1.8 billion euros, then foodstuffs with 1.1 billion euros, electronics and hardware with 600 million euros, watches and jewelry with 450 million euros, IT material with 243 million euros and finally perfumes and cosmetics with 100 million euros.
At present there are labels or tags on the market that identify the product on which an alphanumerical code is affixed. To control the originality of this, numerical matrixes or programmed databases are usually used; the encryption of the data - which has been used for years through common encoding and decoding programs - allows a reasonable result in the active identification of the product, but does not allow an objective identification in real time of the true originality of the product.
In the state of the art, again to circumvent counterfeiting, the system of holograms has also been used recently. Holograms are made using a very particular printing system, also used on credit cards or bank notes.
The disadvantages of the current state of the art are fundamentally correlated to the fact that current identification tags, even if supplied with an alphanumerical code, allow only one control step (active type), and the code, although concealed in the tag, is physically present and not concealed.
On the other hand, although they cannot be reproduced and therefore falsified, holograms do not allow an equal and easy active control in guaranteeing the uniqueness and originality of the product.
Another problem of known systems is that often, in order to verify the codes, it is necessary to connect to remote servers, therefore an Internet connection is always needed.
Main purpose of the present invention is therefore to obtain an innovative and inventive system, together with the corresponding actuation method, in order to solve the disadvantages and problems connected with the counterfeiting of goods "Made in Italy", effectively and efficiently impeding the counterfeiting of all designer goods.
Another purpose of the present invention is to obtain a system to totally impede the counterfeiting of designer goods by making labels that cannot be counterfeited and that are easily identifiable univocally over time.
Another purpose of the invention is to obtain a system that provides a secure identification through a unique code and that can possibly also be used in off-line mode.
Another purpose of the present invention is to obtain a system that is easy to apply to all counterfeitable goods, designer or otherwise, in order to protect the "Made in" label.
These purposes are obtained by achieving a system to totally impede the counterfeiting of designer goods together with the corresponding actuation method according to the claims that follow this description.
These purposes and consequent advantages, as well as the characteristics of the method according to the present invention, will be more clearly evident from the following detailed description of a preferred solution, given as a non- restrictive example with reference to the attached drawings wherein: Fig. 1 is a schematic view of the system 1 according to the present invention, able to effectively impede the counterfeiting of designer goods, substantially consisting of a tag 2 to identify the designer product to be protected, in which a microchip or tag 3 of the RFID NFC or equivalent type are contained and protected, the latter univocally identifying the product to be protected, which is also identified by means of a traditional code of the alphanumerical type 4, carried on another support or label 5, again insertable inside said tag 2, as well as an identification device 6, such as for example a new-generation phone, to identify the microchip 3 contained in the tag 2;
Fig. 2 is a schematic view of the same system as in fig. 1, when said device 6 identifies a tag 2 of a counterfeit product.
From the attached drawings 1 and 2, it is clear how the inventive idea completely solves the problem connected to the perfect and univocal identification in real time of a tag 2 that identifies the originality of the designer product to which it is associated and/or applied, by a simple detection device of the microchip 3 applied to said designer product, at the same time ensuring that the costs of identifying the counterfeit product is minimized.
The tag 2 can be made of any material and size and is able to contain a double identification code, univocal and exclusive, of the designer product to which it is coupled/associated, that is to say, a mean that is identifiable electromagnetically by means of a microchip 3 and an alphanumerical type mean 4, identifiable visually by means of a label 5.
In particular, the label 5 is characterized by the alphanumerical code 4 which can be concealed by a string or silver surface which can be abraded after purchase.
The electromagnetic identification mean or microchip 3 is the RFID NFC or equivalent type, provided that it can be easily found on the market and is able to memorize an encrypted code detectable by an application software installable on a detection device 6 of the microchip 3.
The detection device 6 can consist for example of a cell phone, such as a smartphone connected by said application software to a database suitably set up to identify in real time the product which is being examined for originality, in order to impede counterfeiting. The data can be transmitted via Internet or using any data communication technology (Blue-Tooth, GPS, Wi-Fi) and are usually encrypted in order to ensure that their absolute confidentiality is preserved and to allow to decode the information, of whatever type it may be, only by persons authorized to do so. The tag 2 containing the passive identification means (that is to say, the microchip 3) and active (that is to say, the label 5 with alphanumerical code 4 concealable under a silver surface, the latter identifiable in figs. 1 and 2 by means of a line of dashes 14), can be combined with any product, designer or otherwise, in order to protect the Company trademark or "Made in" label of the particular country from which the product originated.
Inserting in said tag 2 a double alphanumerical code, that is to say, a first code 5 with active reading 4, although concealable under a silver surface, and a code with passive reading 3 by means of a suitable device 6 supplied with application software with encrypted reading of the data, obtains a total guarantee on the authenticity of the product to be protected against counterfeiting, both through the possibility of carrying out a double control (connecting with remote databases, or memorized or connectable off-line to the device 6) in real time, and also by completely excluding the possibility of falsification of the identification tag 2.
From figs. 1 and 2 the application method of the system 1 can be seen. In particular, during the inspection of a batch of goods in a shop, wholesale and/or retail, selling goods whose originality is to be verified, it is sufficient to activate the application software installed on a device such as a smartphone 6, which will detect, by means of the smartphone 6, the presence of the microchip 3 inside the identification tag 2 of the product to be examined. In real time, when there is a tag 2 and an original alphanumerical code 4, the display of the phone will show the data of the shopkeeper 7 to whom the goods were sold, with the corresponding numerical code identifying the quantity of products examined 8; it will then confirm the reading 9 of the original alphanumerical code 4 present but concealed on the label 5 (although in fig. 1 , for the sake of simplicity and clarity of description, we have preferred not to conceal the original alphanumerical code 4 of the label 5 under a silver surface, as will be done in reality, for example following the contours of the line of dashes 14), further displaying the technical specifications 10 of the article, in the example shown by way of non-restrictive example, the type of article (a shirt), the size (XS) and the color (blue).
The microchip device 3 identified by the reader (smartphone or apparatus with which the inspector of the parent Company is supplied) can be, as we said above, the RFID NFC or equivalent type, and the code "memorized" in the microchip or tag 3 is different from the alphanumerical code 4 printed on the label 5 (concealed by the silver covering surface or, similarly, obtaining a tag enclosing the alphanumerical code 4 in a sandwich, so that to be able to read it it is necessary to detach the surfaces of the label 5 enclosing the code 4). The alphanumerical code 4 is coupled with the electromagnetic code memorized in the microchip 3 in an encrypted manner by means of an application software generating said codes; during the production step, the application software combines the second 3 with the first 4, the latter being printed on the label 5 by a suitable machine and subsequently concealed (the reading of the microchip 3 is also encrypted) with a silver covering surface or other equivalent means.
The originality of the product can be controlled by the consumer or the inspector, who, working with a smartphone, provided it has the suitable application software, previously downloadable from Internet; the two can carry out a self-managed control of the product. Once the code is visible, the client or user can use the microchip 3 as a means to connect to the site or portal of the Company that owns the product.
Another preferred solution is to insert the microchip 3 in the tag 2 and, in concealed manner, also the alphanumerical code 4, thus allowing to further minimize the production costs of the identification tag 2.
The product to be identified can also be authenticated off-line, using the microchip device 3, so that the presence of the reader on the net is not necessary, when the microchip 3 is read.
Substantially the code memorized in the tag 3 is intended for the inspector, while the alphanumerical code 4, written but concealed on the label 5 or the tag 2, is dedicated to the client who can use it later, opening it or abrading the silver covering surface, in order to read the code 3-4, to then insert it easily from home using the Internet into the portal of the parent Company in order to verify its authenticity, having first registered his/her data for the purposes of possible other commercial initiatives (registering on the portal of the parent Company, the final user can thus verify the authenticity of the product and the corresponding data acquired can be used, after authorization has been obtained, for the purposes of other promotional and marketing initiatives).
If it should happen that the same code 3-4 were already "read" (either by the client and/or inspector) in another part of the world, the counterfeiting alarm center is immediately alerted, with an automatic report to the responsible authorities. In this mode, the anti-counterfeiting verification is also possible for those who do not have a smartphone or other device with an NFC reader, and who simply do not have an Internet connection available at the moment of purchase and also for those who, even more simply, want to purchase the product without having the possibility at that moment to spend time in verifications and controls.
A multi-lingual customer service is also provided, always active, which warns the client if the code 3-4 of the product is duplicated.
The system 1 also allows the possibility, for inspectors, to be able at every moment and in every place to verify in real time the quantity of goods sold by every individual shopkeeper, simply by comparing the quantity of microchips 3 existing and the corresponding purchase invoices.
By means of the registered alarm (by an alert generated on the net by the software that verifies the authenticity of the product) it is also possible to trace all the information needed for the measures to be taken against any identified counterfeiting, for example the location of the client and/or the sales point.
Obviously, the detection in real time of the microchip 3 will signal said data always and instantaneously in encrypted mode to the database of the Company that owns the product.
Fig. 2 shows the case when a counterfeit product is detected. In this case, the phone display will show that in the shop of the shopkeeper 7, on the nth identification reading of a product 8, while still confirming the reading 9 of the alphanumerical code 4 present in concealed form both on the label 5 (although in fig. 2, here again for the sake of simplicity and clarity of description, we have preferred not to conceal the alphanumerical code 4 of the label 5 under a silver surface, but to identify it by a line of dashes 14), and also in the microchip 3, it will display: label not present 1 1, label unreadable 12 in the database archive, and inspection completed 13, with the automatic activation of the report (alarm warning the authorities responsible for the battle against counterfeiting).
The database will thus read only once the code 3-4 inserted to prevent the code being used other times as well. The system will therefore be programmed to give a negative response even when the written code 4 has possibly been controlled in the past.
Apart from said first corroboration of the control between the written code in active form 4 on the label 5 and the codes present in the databases, the tag 2 allows the possibility of a second and hence a double corroboration of the control by means of an encrypted code, this time inserted in the microchip or RFID tag 3. The decoded code is also inserted in a database and then scanning the database and searching for the code allow an instant response step and then a report in real time.
If the code is valid, the report will give a positive response; otherwise, obviously the response will be negative and the product will be classified as a counterfeit product.
The inventive idea is therefore implicit not only in the application of a known detection technique to a field where it was never applied before; but achieving a system 1 that allows a double corroboration control of the tag 2 to evaluate in real time the authenticity or lack of authenticity of a product associated with it, the invention therefore allows to solve the problem of authenticity both for a final consumer and also to a possible inspector during a control.
The present system 1, in one form of embodiment, provides substantially a single alphanumerical identification code of the product, divided into two parts. The alphanumerical code comprises a first part inserted inside the microchip 3 which is electronically legible. The microchip 3 containing the first part of the code is inserted inside the tag 5. The second part of the code, corresponding to the alphanumerical code 4 described above, is printed and affixed in the tag 5 on a support supplied with a scratchable surface 14.
The single code, comprising the first and second part, is associated with an article that is subsequently introduced onto the market. The second part of the code is memorized in a database. The database can be positioned on a remote server and/or on the detection device 6, so as to be able to use the present system in on-line mode, but also in off-line mode. The off-line mode is particularly advantageous both with regard to security, since in this case there is no dispersion of data on the net, and also from the technical point of view, since it is independent of possible connection problems with normal data transfer networks, such as Internet or suchlike.
Alternatively, the database could be positioned on a USB key or other portable device able to be connected to the detection device 6, by means of any known off-line connection system.
The detection device 6 is supplied with a program to manage and recognize the code. When the first part of the code contained in the microchip 3 is detected, the program selects from the database the second part of the code bi-univocally associated with the first part. At this point, the second part of the code is transmitted to the user and advantageously displayed on the device 6. The user can be either an inspector or a consumer. The data base can advantageously be off-line.
The user can compare the second part of the code present on the product to be controlled with the second part memorized in the database; if this comparison shows that the second part of the code contained in the database is different from the one read in the tag, this means that the product is counterfeit; on the contrary if the two readings correspond, it means that the product is authentic.
The system 1 also allows to solve problems connected to the correct distribution of the product inasmuch as the tag 2 supplied with said univocal detection means 3-4 also allows to trace the product back to the sales point for which it was intended, and therefore to trace promptly the person who materially retailed the product (or sold to another dealer, usually represented by a street vendor with a stall or a low-quality shop).
The advantages of the present invention are innumerable, given that the producers of high-value designer goods both in Italy and abroad would be totally guaranteed by the application of this invention, which would prevent any counterfeiter from remaining unpunished in falsifying the products or at least identifying immediately the counterfeit copies present on the market.
Another advantage of the present invention is the minimized cost of the system for detecting counterfeits.
Another undoubted advantage is connected to the fact that the present system guarantees the consumer he/she is purchasing an original product for which the "Made in" label is certain, thus contributing to increasing his/her confidence in the products guaranteed by the application of the present system, thus not only transmitting the absolute assurance that the product purchased is "original", but also making the consumer aware that whatever else he/she can purchase on the market without said system is certainly counterfeit, thus guaranteeing a further and substantive contribution to the battle against counterfeiting.
Another advantage of the present system is that, also by using the specific application, it allows to re-construct the commercial and distribution line of the product, in order to solve the problem of products found at unauthorized sellers to whom the product was not sold by the parent Company, but by other sellers and/or shopkeepers also in the form of stock.
These multiple advantages can be synthetically summed up as follows:
- verification of the originality of the goods and the "Made in" label, in a very simple and immediate way, using a smartphone or similar dedicated detection device;
- response in real time regarding the authenticity and originality of the product by real-time scanning with databases of the identification codes of the product;
- verification of the code or codes contained in the databases in possible off-line mode, providing that the databases are memorized on board the device or on external memory supports connectable to the device;
- simplification and further increase in security and efficiency of the system, providing a single code divided into two parts;
- no modification to the production process;
- reduced costs of the battle against counterfeiting;
- total guarantee for the consumer with regard to the authenticity and originality of the product;
- use of low-cost technologies, easily found on the market;
- optimum customer retention, who is re-educated to a consumption that combats counterfeiting;
- improvement to the image of Company trademarks and the "Made in" label; - possibility, using the system together with the corresponding application, to reconstruct the commercial and distribution line of the product;
- the problem of goods found at unauthorized sellers and to whom the product was not sold by the parent Company, but counterfeited by other sellers and/or shopkeepers also in the form of stock, is solved.
Moreover, from a functional point of view, as an alternative to or in combination with the above, it can be provided that the system has a double functioning mode: one more direct functioning mode, if the system is used by an inspector, and another with more controls and options if the system is used by the consumer: in the consumer's case, for example a multiple confirmation can be provided of the second part of the alphanumerical code, before establishing with certainty whether the product is counterfeit.
Furthermore, again when the system is used by the consumer, several integrative options can be provided, for example a function that allows, if there is a positive verification of the authenticity of the product or object, connections to social events or in any case to initiatives taken by the producer of the object, so as to create a connection between the consumer and the object purchased and hence a connection with the producer of the object.
It is also evident that numerous alterations, adaptations, integrations, variants and replacements of elements by other functionally equivalent ones can be made to the embodiment described above by way of non-restrictive example, without departing from the field of protection of the following claims.

Claims

1. System (1) to impede the counterfeiting of designer goods, characterized in that it substantially consists of an electromagnetic univocal identification mean
(3) to identify in real time the designer product to be protected, and a detection device (6) of said mean (3), the latter being concealable in an identification tag
(2) of the designer product together with an identification mean of the visual type
(4) , said system (1) thus constituted being able to impede, effectively and efficiently, the counterfeiting of the designer goods and, more generally, to defend the "Made in" label.
2. System as in claim 1, characterized in that said identification mean of the visual type (4) and said electromagnetic univocal identification mean (3) form a single code divided into two parts, the two parts of the code being bi-univocally associated in a database.
3. System (1) as in claim 2, characterized in that said tag (2), that univocally identifies in real time the designer product to be protected, can be made of any material able to contain and protect said univocal identification means (3, 4) of the designer product.
4. System (1) as in any claim hereinbefore, characterized in that said univocal identification mean of the electromagnetic type (3) is a microchip or tag of the RFID NFC type or equivalent, insertable and concealed in said tag (2).
5. System (1) as in any claim hereinbefore, characterized in that said univocal identification mean of the visual type (4) consists of an alphanumerical code or equivalent, insertable and concealed in said tag (2).
6. System (1) as in any claim hereinbefore, characterized in that said univocal identification means (3, 4) of the designer product can be concealed separately in distinct tags, respectively the first (3) in said tag (2), and the second (4) in another tag or label (5).
7. System (1) as in any claim hereinbefore, characterized in that the actuation method to actuate the univocal identification of a designer product occurs in real time, by means of interaction with a database, by means of a detection device (6), such as a "smartphone" or other equivalent mean, supplied with a suitable software application.
8. System (1) as in any claim hereinbefore, characterized in that the actuation method of the univocal identification of a designer product also occurs "off line" using the microchip device (3), so that it is not necessary to have the detection device (6) on line, since the detection device (6) is configured to receive the data on the codes from a database memorized inside the device or in an external support connectable to the device.
9. System (1) as in any claim hereinbefore, characterized in that said smartphone or similar detection device (6) is able, by means of suitable application software, to detect the microchip (3) in real time, reporting on the display of said phone the data of the shopkeeper (7) to whom the products were sold, with the corresponding numerical identification code of the quantity of products examined (8), as well as confirming the reading (9) of the original alphanumerical code (4) present in a concealed form (14) on the label (5) or in the tag (2), and also displaying the technical specifications (10) of the product itself.
10. System (1) as in any claim hereinbefore, characterized in that, if a counterfeit product is found at a given shopkeeper's (7), said smartphone or similar detection device (6) emits an alarm in an encrypted form to the remote control unit, sending the identification data of the shopkeeper (7), the chronological number (8) of the identification reading corresponding to the examined product, the reading (9) of the alphanumerical code (4) present on the label (5) or in the tag (2), reporting: "label not present" (1 1), "label unreadable" (12) and "inspection completed" (13), with the automatic activation of the remote encrypted report, warning the authorities responsible for the battle against counterfeiting.
1 1. System (1) as in any claim hereinbefore, characterized in that said microchip (3) associates to the designer product an encrypted code different from the alphanumerical code (4), but in any case univocally correlated to the latter.
12. System (1) as in any claim hereinbefore, characterized in that it comprises means to select, transmit and possibly display on the device (6) the second part of the code, once the first part of the code has been detected or recognized, in order to compare it with the second part of the code on the label (5).
PCT/IB2015/053655 2014-05-16 2015-05-18 System to impede the counterfeiting of designer products and corresponding method WO2015173789A1 (en)

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