WO2015102557A1 - Procédé, appareil et système pour une publicité en temps réel et un commerce électronique par téléordinateur - Google Patents

Procédé, appareil et système pour une publicité en temps réel et un commerce électronique par téléordinateur Download PDF

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Publication number
WO2015102557A1
WO2015102557A1 PCT/US2013/078197 US2013078197W WO2015102557A1 WO 2015102557 A1 WO2015102557 A1 WO 2015102557A1 US 2013078197 W US2013078197 W US 2013078197W WO 2015102557 A1 WO2015102557 A1 WO 2015102557A1
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WO
WIPO (PCT)
Prior art keywords
product
viewer
service
information
interest
Prior art date
Application number
PCT/US2013/078197
Other languages
English (en)
Inventor
Sylvia PARK-EKECS
Christopher S. BURNS
Original Assignee
Thomson Licensing
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Thomson Licensing filed Critical Thomson Licensing
Priority to PCT/US2013/078197 priority Critical patent/WO2015102557A1/fr
Publication of WO2015102557A1 publication Critical patent/WO2015102557A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present principles generally relates to advertising and T-commerce, and more particularly, to a method, apparatus and system for real-time advertising and T- commerce.
  • the viewer would be required to implement an unconnected device to, for example, perform a search of the Internet to find out more information regarding that product.
  • the search for the product in which the viewer is interested would have to take place at a later time. It would be desirable for a viewer to be able to find out more information about and/or to be able to purchase a product seen in programming currently being consumed without having to use an alternate device and without having to miss any of the programming which is currently being consumed.
  • Embodiments of the present principles address these and other deficiencies of the prior art by providing a method, apparatus and system by which a viewer can find out more information about a product and/or purchase a product using a device currently being used to consume the programming and without missing any of the programming being consumed.
  • a method includes receiving an indication of interest in at least one of a product and service in programming content being viewed, retrieving information regarding at least the at least one product and service of interest, pausing the programming content and displaying the retrieved information on a display proximate the viewer indicating the interest in the at least one product and service in the programming content.
  • an access device includes a memory for storing at least one of program routines, product and service information, content and data and a processor for executing the program routines.
  • the apparatus is configured to receive an indication of interest in at least one of a product and service in programming content being viewed, retrieve information regarding at least the at least one product and service of interest, pause the programming content and display the retrieved information on a display proximate the viewer indicating the interest in the at least one product and service in the programming content.
  • a system in proximity to a viewer, an access device in communication with a network, a storage device and the display device, the network providing at least communication between the access device and at least one of content providers and internet stores, the access device comprising a memory for storing at least one of program routines, product and service information, content and data and a processor for executing the program routines.
  • the access device is configured to receive an indication of interest in at least one of a product and service in programming content being viewed, retrieve information regarding at least the at least one product and service of interest, pause the programming content and display the retrieved information on the display.
  • FIG. 1 depicts a high level block diagram of a system for real-time advertising and T-commerce in accordance with an embodiment of the present principles
  • FIG. 2 depicts a high level block diagram of an access device suitable for implementation in the system of FIG. 1 in accordance with an embodiment of the present principles
  • FIG. 3 depicts a flow diagram of a method for real-time advertising and T- commerce in accordance with an embodiment of the present principles.
  • Embodiments of the present principles advantageously provide a method, apparatus and a system for real-time advertising and T-commerce.
  • the present principles will be described primarily within the context of set-top boxes and television displays, the specific embodiments of the present principles should not be treated as limiting the scope of the invention. It will be appreciated by those skilled in the art and informed by the teachings of the present principles that the concepts of the present principles can be advantageously applied to any content consumption devices such as tablets, mobile phones and the like.
  • processor or “controller” should not be construed to refer exclusively to hardware capable of executing software, and can implicitly include, without limitation, digital signal processor (“DSP”) hardware, read-only memory (“ROM”) for storing software, random access memory (“RAM”), and non-volatile storage.
  • DSP digital signal processor
  • ROM read-only memory
  • RAM random access memory
  • FIG. 1 depicts a high level block diagram of a system 100 for real-time advertising and T-commerce in accordance with an embodiment of the present principles.
  • the system 100 of FIG. 1 includes an access device 105 (illustratively a set-top box (STB)), a display 1 10, a communications network 1 15 (illustratively the Internet), a user interface device 120 (illustratively a remote control) and a storage device 125.
  • STB set-top box
  • FIG. 1 depicts a high level block diagram of a system 100 for real-time advertising and T-commerce in accordance with an embodiment of the present principles.
  • the system 100 of FIG. 1 includes an access device 105 (illustratively a set-top box (STB)), a display 1 10, a communications network 1 15 (illustratively the Internet), a user interface device 120 (illustratively a remote control) and a storage device 125.
  • STB set-top box
  • FIG. 1 depicts a high level block diagram of a
  • an access device for providing content to a viewer can include a gateway, a television set, a mobile communication device such as a mobile phone or tablet, an automobile, a satellite receiver and other content consumption devices.
  • the network 1 10 comprises the Internet, in alternate
  • the network can comprise a local area network, a wide area network, an in-home/in-store network or any other network for distributing data and/or content.
  • content can include data, audio, video and any combination thereof.
  • the user interface is illustratively a remote control, in alternate embodiments of the present principles the user interface can comprise any user interface including a keyboard, a mouse, a mobile communication (such as a mobile phone or tablet) being
  • the storage device 125 is depicted as a separate component , in alternate embodiments, the storage can comprise storage in at least the STB 105, the display 1 10 and/or the user interface device 120.
  • a content provider 130 communicates programming content to the STB 105 for consumption by a viewer.
  • the programming content can be communicated to the STB 105 either directly or via the communications network 1 15.
  • the programming content communicated to the STB 105 can include information regarding at least some of the products and/or services depicted/presented in the programming content.
  • information regarding the included products and/or services is stored in a memory, such as the storage device 125.
  • the viewer uses the user interface to select for which product(s) and/or service(s) the viewer wants to find out at least purchase information. For example, in one embodiment of the present principles, when a viewer sees on the display 1 10 a product and/or service of interest, the viewer pushes a designated button on the remote control 120 to communicate a signal to the STB 105, which is intended to alert the STB 105 that the viewer is interested in some product and /or service in the programming content which the viewer is currently consuming.
  • the STB 105 in response to the signal from the user interface device 120, the STB 105 pauses the programming content and presents to the viewer information regarding for what products and/or services the viewer can select to receive more information on the product and/or purchase information.
  • Such information can be retrieved by the STB 105 from memory such as the storage device 125 of the system 100 of FIG. 1 .
  • such information can be retrieved from the programming content.
  • the information presented to the viewer can include purchase information (described in more detail below) and information configured to entice a viewer to make a purchase.
  • the information retrieved by the STB 105 to be presented to the viewer can include advertising content describing the product(s) and/or service(s) of interest, the advertising content created to entice a viewer to purchase the advertised product(s) and/or service(s).
  • such information can be presented to the viewer on a screen of the user interface device (e.g., the remote control) or a screen associated with a mobile communications device or the like, on which a viewer is consuming content.
  • the user interface device e.g., the remote control
  • a screen associated with a mobile communications device or the like on which a viewer is consuming content.
  • the information regarding for what products and/or services the viewer can select to receive at least purchase information can be presented to a viewer on a scene by scene basis beginning with the scene that was being displayed during the time when the viewer indicated interest. In alternate embodiments of the present principles, all of the information regarding for what products and/or services the viewer can select to receive at least purchase information can be presented and available to the viewer at once. In one
  • such information can be presented to the viewer in the form of a selectable list.
  • a viewer is then able to make a selection for which of at least one product and/or service viewed in the programming content the viewer would like to receive more information, including at least purchase information.
  • the viewer uses the remote control 120 to select for which product and/or service the viewer would like to receive at least purchase information.
  • the STB 105 Upon receiving the selection information, the STB 105 searches a memory, such as the storage device 125 in the system 100 of FIG. 1 , to retrieve information, including at least purchase information, for the product(s) and/or service(s) selected by the viewer. As described above, in alternate embodiments of the present principles, such information can be retrieved from the programming content.
  • the playing of the programming content is then paused and the retrieved information is then presented to the viewer, in one embodiment by presentation on a display, such as the display 1 10 in the system 100 of FIG. 1 .
  • the user interface device 120 can then be used by the viewer to select what to do with the information presented. For example, in one embodiment of the present principles, a viewer is given the option to select a link included in the presented information which directs the viewer to a location at which the viewer can purchase the product and/or service. In one embodiment, the link/information can present to the user a physical address to a store at which the user can purchase the selected product(s) and/or service(s).
  • the selected link/information can identify where a viewer can purchase product(s) and/or service(s) of interest locally by using geotags and as such extending business opportunity into localization and generate local advertising revenue.
  • the link/information can include a web address to an Internet store at which the viewer can purchase the selected product(s) and/or service(s) of interest.
  • a viewer can have the option of saving the presented information (e.g., advertising content, purchase information or link) in a memory or storage for later retrieval.
  • the viewer can store the presented purchase information and/or link in the storage device 125 in a file named, for example, shopping list, the information to be used later to purchase the product(s) and/or service(s) of interest for which the viewer received information.
  • such information can be stored in a memory of the user interface, the display or a mobile
  • a system of the present principles can automatically make a purchase of such product(s) and/or service(s) using previously stored viewer information. More specifically, in one embodiment, a viewer can sign in to a system of the present principles using a password or other identifying information to identify the viewer to the system and at least the access device (e.g., the STB 105 of FIG. 1 ). Using previously stored viewer information such as name, address, credit card information, PayPal® information or other purchasing means information, once a device of the present principles, such as the STB 105 of FIG.
  • the device of the present principles can automate a purchase of such product(s) and/or service(s) by contacting a vendor of such product(s) and/or service(s) and, using the stored viewer information, purchase the identified product(s) and/or service(s).
  • FIG. 2 depicts a high level block diagram of an access device 105 suitable for implementation in the system 100 of FIG. 1 in accordance with an embodiment of the present principles.
  • the access device 105 of FIG. 2 illustratively comprises a processor 210 in communication with various internal components such as a memory 220, a wireless interface/station 230 and other internal support circuits 240.
  • the memory 220 can include any suitable memory, such as, for example, RAM, DRAM, a hard disk drive storage device, a solid state storage device, etc.
  • the wireless interface 230 can include any suitable interface capable of operating with one or more wireless communication protocols.
  • one or more I/O circuits 240 e.g., USB, Ethernet, etc.
  • also connected to the processor 210 provide some external communication capability to the access device 105.
  • the access device 105 of FIG. 2 is depicted as a general purpose computer that is programmed to perform various control functions in accordance with the present principles, the invention can be implemented in hardware, for example, as an application specified integrated circuit (ASIC). As such, the process steps described herein are intended to be broadly interpreted as being equivalently performed by software, hardware, or a combination thereof.
  • ASIC application specified integrated circuit
  • FIG. 3 depicts a flow diagram of a method for real-time advertising and T- commerce in accordance with an embodiment of the present principles.
  • the method 300 begins at step 302 during which an indication of viewer interest in at least one of a product and service in programming content being viewed by the viewer is received. For example, in the embodiment of the system 100 of FIG. 1 a viewer activates a predetermined button on a user interface, such as the remote control 120 to send an indication to the STB 105 that the viewer is interested in receiving information about at least one product(s) and/or service(s) depicted in the programming content to which the viewer was watching or listening. The method 300 then proceeds to step 304.
  • a predetermined button on a user interface such as the remote control 120 to send an indication to the STB 105 that the viewer is interested in receiving information about at least one product(s) and/or service(s) depicted in the programming content to which the viewer was watching or listening.
  • the method 300 then proceeds to step 304.
  • step 304 information including at least purchasing information for at least the one product and/or service in the programming content identified by the viewer is retrieved.
  • the STB 105 upon receiving an indication of interest in at least one product(s) and/or service(s) in the programming content being consumed by a viewer, the STB 105 searches a memory, such as the storage device 125 of FIG. 1 for stored information regarding at least the product(s) and/or service(s) identified by the viewer.
  • a memory such as the storage device 125 of FIG. 1
  • information regarding at least the product(s) and/or service(s) identified by the viewer can also be retrieved from information communicated with or in the programming content.
  • the retrieved information can include purchase links or advertising content (commercials) to be presented to the viewer on a display proximate the viewer's location.
  • the method 300 then proceeds to step 306.
  • step 306 the programming content is paused.
  • the method 300 then proceeds to step 308.
  • the retrieved information is presented to the viewer on a display in proximity to the viewer such that a viewer is capable of using the information to purchase the at least one product and service of interest.
  • the STB 105 searches a memory, such as the storage device 125, or in alternate embodiments searches metadata communicated with the programming content, for information about the product(s) and/or service(s) identified by the viewer. Matching information is communicated to a display, such as the display 1 10, for presentation to the viewer. The method 300 can then be exited.
  • a local purchase location is presented to the viewer on the display. The viewer can then purchase the product(s) and/or service(s) by visiting the identified location and making the purchase in person.
  • step 308 in response to a selection by the viewer indicating the viewer's interest in purchasing a selected product(s) and/or service(s), the viewer can be directed to an Internet store web page in which the viewer can enter purchase information such as a credit card and all other personal information necessary to purchase the product(s) and/or service(s).
  • the STB 105 of the system 100 of FIG. 1 can use stored personal and purchase information, such as credit card information, to automatically purchase product(s) and/or service(s) identified by the viewer.

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Abstract

L'invention concerne un procédé, un appareil et un système pour une publicité en temps réel et un commerce électronique par téléordinateur. Une indication d'intérêt dans au moins un produit et/ou un service dans un contenu de programmation qui est visualisé est reçue. Des informations concernant au moins ledit produit et/ou ledit service d'intérêt sont extraites, dans un mode de réalisation, à partir d'un dispositif de stockage. La lecture du contenu de programmation est interrompue. Les informations extraites sont affichées au spectateur, indiquant l'intérêt dans le ou les produits et/ou le ou les services sur un dispositif d'affichage à proximité du spectateur, qui peut être le dispositif d'affichage sur lequel le contenu de programmation a été affiché.
PCT/US2013/078197 2013-12-30 2013-12-30 Procédé, appareil et système pour une publicité en temps réel et un commerce électronique par téléordinateur WO2015102557A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/US2013/078197 WO2015102557A1 (fr) 2013-12-30 2013-12-30 Procédé, appareil et système pour une publicité en temps réel et un commerce électronique par téléordinateur

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Application Number Priority Date Filing Date Title
PCT/US2013/078197 WO2015102557A1 (fr) 2013-12-30 2013-12-30 Procédé, appareil et système pour une publicité en temps réel et un commerce électronique par téléordinateur

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WO2015102557A1 true WO2015102557A1 (fr) 2015-07-09

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020083445A1 (en) * 2000-08-31 2002-06-27 Flickinger Gregory C. Delivering targeted advertisements to the set-top-box
US7711609B1 (en) * 2006-07-13 2010-05-04 Gofigure Media, Llc System and method for placing products or services and facilitating purchase
US20130019268A1 (en) * 2011-02-11 2013-01-17 Fitzsimmons Michael R Contextual commerce for viewers of video programming

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020083445A1 (en) * 2000-08-31 2002-06-27 Flickinger Gregory C. Delivering targeted advertisements to the set-top-box
US7711609B1 (en) * 2006-07-13 2010-05-04 Gofigure Media, Llc System and method for placing products or services and facilitating purchase
US20130019268A1 (en) * 2011-02-11 2013-01-17 Fitzsimmons Michael R Contextual commerce for viewers of video programming

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