WO2015096596A1 - 信息推送方法、装置、非易失性存储介质及设备 - Google Patents

信息推送方法、装置、非易失性存储介质及设备 Download PDF

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Publication number
WO2015096596A1
WO2015096596A1 PCT/CN2014/092754 CN2014092754W WO2015096596A1 WO 2015096596 A1 WO2015096596 A1 WO 2015096596A1 CN 2014092754 W CN2014092754 W CN 2014092754W WO 2015096596 A1 WO2015096596 A1 WO 2015096596A1
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WIPO (PCT)
Prior art keywords
information
client
input
user
push
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PCT/CN2014/092754
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English (en)
French (fr)
Inventor
陈龙
方鼎
郑冲
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百度国际科技(深圳)有限公司
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Publication of WO2015096596A1 publication Critical patent/WO2015096596A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/50Monitoring users, programs or devices to maintain the integrity of platforms, e.g. of processors, firmware or operating systems
    • G06F21/55Detecting local intrusion or implementing counter-measures
    • G06F21/56Computer malware detection or handling, e.g. anti-virus arrangements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/02Input arrangements using manually operated switches, e.g. using keyboards or dials
    • G06F3/023Arrangements for converting discrete items of information into a coded form, e.g. arrangements for interpreting keyboard generated codes as alphanumeric codes, operand codes or instruction codes
    • G06F3/0233Character input methods

Definitions

  • the present invention relates to an input method technology, and in particular, to an information push method, apparatus, nonvolatile storage medium, and device.
  • the input method refers to the encoding method used to input various characters into the terminal.
  • the client of the input method software can provide a candidate term matching the input information according to the input information of the user, so that the user can perform the upper screen selection.
  • the order of the candidate terms provided by the client is related to the number of times the candidate entry is displayed.
  • aspects of the present invention provide an information push method, device, and non-volatile storage medium Quality and equipment to increase the flexibility of processing input information.
  • An aspect of the present invention provides an information push method, including:
  • the obtaining the push information according to the input behavior information and the software environment information includes:
  • the push information is obtained according to the behavior intent.
  • the input behavior information includes at least one of input information and upper screen information.
  • the push information includes at least one of candidate upper screen information and promotion information.
  • the method further includes:
  • the obtaining the push information according to the input behavior information and the software environment information includes:
  • an information pushing apparatus including:
  • the obtaining unit is configured to obtain information about the input behavior of the user currently on the client;
  • the obtaining unit is further configured to acquire software environment information of the client;
  • a matching unit configured to obtain, according to the input behavior information and the software environment information, push information
  • a sending unit configured to send the push information to the user.
  • the push information is obtained according to the behavior intent.
  • the aspect as described above and any possible implementation manner further provide an implementation manner, where the input behavior information acquired by the acquiring unit includes input information and upper screen information. At least one.
  • the pushing information obtained by the matching unit includes at least one of candidate upper screen information and promotion information.
  • a non-volatile storage medium comprising a computer program that, when executed by one or more computers, causes the one or more computers Do the following:
  • the present invention provides an apparatus comprising at least one processor, a memory, and at least one computer program; the at least one computer program being stored in the memory and executed by the at least one processor; the computer program Includes instructions to do the following:
  • the embodiment of the present invention obtains the push information according to the input behavior information and the software environment information by acquiring the input behavior information of the user currently on the client, and acquiring the software environment information of the client. Further, the push information is sent to the user, and when the push information is acquired, not only the input behavior information of the user currently on the client but also the software environment information of the client is considered, thereby improving the flexibility of processing the input information. .
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more suitable for the application purpose of the software environment indicated by the software environment information, and the client is The user at the end is directly selected, so that the efficiency of processing the input information can be effectively improved.
  • the technical solution provided by the present invention when obtaining push information, due to consideration The software environment information of the client, so that the push information can be more consistent with the application purpose of the software environment indicated by the software environment information, and the user of the client is not required to input additional input information multiple times to obtain other push information, thereby being effective Improve the reliability of the processing of input information.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more likely to cause additional attention of the user, thereby effectively improving the processing of the input information. Scalability.
  • FIG. 1 is a schematic flowchart diagram of an information pushing method according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention.
  • the terminals involved in the embodiments of the present invention may include, but are not limited to, a mobile phone, a personal digital assistant (PDA), a wireless handheld device, a wireless netbook, a personal computer (PC), a portable computer. , MP3 player, MP4 player, etc.
  • PDA personal digital assistant
  • PC personal computer
  • MP3 player MP4 player, etc.
  • FIG. 1 is a schematic flowchart of a method for pushing information according to an embodiment of the present invention, as shown in FIG. 1 .
  • execution entities of 101 to 104 may be push devices, may be located in a local client for offline push, or may be located in a server on the network side for online push, or may be partially located. In the client, some functions are located in the server for offline and online push, which is not limited in this embodiment.
  • the client may be an input method application installed on the terminal, or may be a webpage of the browser, as long as the user can input the behavior to provide an objective existence form of the input behavior information. This embodiment does not limit this.
  • the input behavior information and the software ring can be determined according to the The information is obtained, and the push information is obtained, and the push information is sent to the user.
  • the push information is obtained, not only the input behavior information of the user at the client but also the software environment information of the client is considered, thereby improving the information.
  • the flexibility of the processing of input information is considered, thereby improving the information.
  • the acquired input behavior information of the user currently at the client may include, but is not limited to, at least one of input information and upper screen information, and the implementation For example, this is not particularly limited.
  • the user's current input information on the client is “shangpin”, then the client can convert the input information “shangpin” into the candidate upper screen information “commodity, top grade, still product...” Then, according to the user's selection, "item" can be selected from the candidate upper screen information as the upper screen information.
  • the acquired software environment information of the client may include, but is not limited to, an application currently running by the client, that is, the client is invoked.
  • the application as a character input is not particularly limited in this embodiment.
  • an application Application, APP
  • an application that uses the client to input information, or a web page in a browser that uses the client to input information; or, for example, on a personal computer (Personal) In Computer, PC
  • an application that uses the client to input information, or a web page in a browser that uses the client to input information, and the like.
  • the software environment information of the client is obtained by using various solutions in the prior art, which is not specifically limited in this embodiment.
  • information of an application that uses the client for information input may be read as software environment information, such as Dangdang, Taobao, or Baidu.
  • a request may be sent to the browser to obtain information of the browser's current web page as software environment information, such as Weibo, Amazon or Sohu video.
  • the obtained software environment information of the client may further include, but is not limited to, other applications running on the terminal where the client is located, for example, other applications running in the background of the terminal.
  • the obtained push information may be candidate upper screen information, that is, candidate term. Due to the limitation of the client's display space, each page can only display a specified number of, for example, six candidate screen information. Therefore, the candidate screen information obtained often requires multiple pages to be fully displayed. Among them, the candidate upper screen information with larger sorting weight has the higher position.
  • the input method can also be associated with other applications, such as advertisements, games, or applications.
  • the obtained push information may be promotion information, such as advertisement information, game information, or application information.
  • the behavior intention of the user may be determined according to the input behavior information and the software environment information. Then, the push information is obtained according to the behavior intention.
  • the client or website can determine the user's behavior intention as “query or purchase name” according to the input information “queshi” and the software environment information “Taobao”. Products related to queshi”. Then, according to the behavior intention of the user, the candidate screen information can be obtained as "queen, indeed, lacking” Lost, but yes, but make, yes, but, indeed".
  • the order weight of the product can be increased to make the candidate screen information related to the product correspondingly Arranged in the front position. For example, "Chinch” is a brand of goods, and his position is at the forefront of the candidate screen information.
  • the client or the website may determine the user's behavior intention as “query or purchase” according to the input information “ ⁇ ” and the software environment information “amazon”.
  • the name is related to ⁇ ".
  • the candidate screen information can be obtained as “cosmetic brother, cosmic brother kindle ⁇ , cosmic ship...”.
  • the sorting weight of the commodity may be specifically increased, so that the candidate screen information related to the commodity is arranged in the front position correspondingly.
  • the terms "Cosmic Brothers", “Cosmic Brothers Kindle", “Cosmic Ship” and other items belong to the specific products of the Japanese amazon website.
  • the "Cosmic Brothers” is the hottest item on the Amazon website in Japan, so the term is placed at the top of the candidate screen information.
  • "Cosmic Brothers Kindle” is the hottest item on another shopping site, so you can also put “Cosmic Brothers Kindle” in front of the candidate screen information.
  • the "cosmic ship” is the hottest commodity, and then the “cosmic ship” can be placed at the forefront of the candidate screen information.
  • the candidate screen information can be obtained as "Baidu map, Gaode map, QQ map". , map, base map, primer, subsoil, ground, first, low.".
  • the order weight of the application can be increased to make any candidate screen information related to the application. It will be ranked in the front position accordingly.
  • "Baidu Map”, “Gao De Map” and “QQ Map” are the names of an application whose position is at the forefront of the candidate screen information.
  • the client or the website may determine the user's behavior intention as “query” according to the input information “ ⁇ ” and the software environment information “application search”. Or download an application whose name is related to ⁇ .”
  • the candidate upper screen information can be obtained as “google map, naver map, map, real cloth...”.
  • the order weight of the application may be specifically increased, so that any candidate screen information related to the application is arranged in the front position accordingly. For example, "google map” and "naver map” are the names of an application whose location is at the top of the candidate screen information.
  • the client or the website can determine the user's behavior intention as “query or purchase” according to the input information "iphone” and the software environment information "Amazon”.
  • the name is related to the iPhone.”
  • the advertisement of iphone5s can be further obtained according to the behavior intention of the user. Then, the client selects "iphone5c" as the upper screen information from the candidate upper screen information according to the user's selection.
  • iphone5c the upper screen information "iphone5c” and the software environment
  • the information "Amazon” determines the user's behavioral intent to "query or purchase an item whose name is related to iphone5c.”
  • the advertisement of iphone5c can be obtained according to the behavior intention of the user. Since the client can provide an advertisement related to the input behavior in addition to the function of inputting information, the flexibility of the processing of the input information can be further improved, and the targeting of the advertisement push can be effectively improved.
  • At least one of hardware environment information of the client and attribute information of the user may be further acquired.
  • the obtained hardware environment information of the client may include, but is not limited to, one or more of the following messages: device type information of the terminal where the client runs, operating system information of the terminal, network information of the terminal, and the terminal. Geographic location information.
  • the type information of the terminal may include a mobile phone, a tablet computer, a personal computer (PC), and the like.
  • the operating system information of the terminal may be, for example, Apple's ios operating system, Google's Android operating system, or Microsoft's Windows Phone operating system or other mobile terminal operating system.
  • the network information of the terminal is, for example, a 3G network or a Wireless Fidelity (Wi-Fi) network or other wireless network.
  • Wi-Fi Wireless Fidelity
  • the attribute information of the user may include, but is not limited to, one or more of the following information: the gender of the user, the age of the user, the hobby of the user, and the occupation of the user.
  • various attributes in the prior art can be used to obtain the attribute information of the user, and details are not described herein again. For example, by analyzing the high frequency term uploaded by the client to obtain the attribute information of the user; or, for example, by using the client The user's registration information is analyzed to obtain the user's attribute information.
  • the push information may be obtained according to at least one of the hardware environment information and the attribute information, and the input behavior information and the software environment information.
  • the behavior intention of the user may be determined according to at least one of the hardware environment information and the attribute information, and the input behavior information and the software environment information. Then, the push information is obtained according to the behavior intention.
  • the software environment information is “application search”
  • the hardware environment information is “mobile phone, ios operating system, Wi-Fi network”
  • the application information can be searched according to the input information “ditu” and the software environment information.
  • the candidate screen information can be obtained as "Baidu map ios version, Gaode map ios version, QQ map ios version, map, base map, primer, subsoil, ground, first, low... ".
  • the order weight of the application may be specifically increased, so that any candidate screen information related to the application is arranged in the front position accordingly.
  • Baidu map ios version is the names and versions of an application whose position is at the forefront of the candidate screen information.
  • the installation page of the Baidu map ios version can be further provided to the user for the terminal in the Wi-Fi.
  • Baidu map ios version installed under the network environment.
  • the client can also provide advertisements related to the input behavior, thus further improving the input letter. The flexibility of the processing of interest, but also can effectively improve the targeting of advertising push.
  • the information may be pushed to a user.
  • the push information is sent to the client, ie, the input method client, or the push information may also be sent to other clients, for example, a browser, or the push information may be pushed to the user by other means.
  • the client ie, the input method client
  • the push information may also be sent to other clients, for example, a browser, or the push information may be pushed to the user by other means.
  • This embodiment does not limit this.
  • presentation form of the push information may include various forms in the prior art, which is not specifically limited in this embodiment.
  • the presentation form of the push information may be determined by the client and displayed in the candidate input box.
  • the presentation form of the push information may be determined by the push device. For example, pop-ups, open new pages, or pop-up browsers.
  • the push information by obtaining the input behavior information of the user currently on the client, and acquiring the software environment information of the client, the push information can be obtained according to the input behavior information and the software environment information, and then the user is further sent to the user.
  • the push information is sent, when the push information is obtained, not only the input behavior information of the user currently on the client but also the software environment information of the client is considered, thereby improving the flexibility of processing the input information.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more suitable for the application purpose of the software environment indicated by the software environment information, and the client is The user at the end is directly selected, so that the efficiency of processing the input information can be effectively improved.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more suitable for the application purpose of the software environment indicated by the software environment information, without the client.
  • the user of the terminal inputs the additional input information multiple times to obtain other push information, thereby effectively improving the reliability of the processing of the input information.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more likely to cause additional attention of the user, thereby effectively improving the processing of the input information. Scalability.
  • the client can further provide other push information related to the input behavior, such as an advertisement, a game or an application, while providing basic information input functions, which can effectively improve the client's user experience.
  • FIG. 2 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention, as shown in FIG. 2 .
  • the information pushing apparatus of this embodiment may include an obtaining unit 21, a matching unit 22, and a transmitting unit 23.
  • the obtaining unit 21 is configured to obtain the input behavior information of the user currently on the client, and the acquiring unit 21 is further configured to acquire the software environment information of the client.
  • the matching unit 22 is configured to obtain the push information according to the input behavior information and the software environment information, and the sending unit 23 is configured to send the push information to the user.
  • the information pushing apparatus may be located in a local client for offline push, or may be located in a server on the network side for online push, or may be partially located at the client. Some of the functions are located in the server for offline and online push, which is not limited in this embodiment.
  • the client may be an input method application installed on the terminal, or may be a webpage of the browser, as long as the user can input the behavior to provide an objective existence form of the input behavior information. This embodiment does not limit this.
  • the input unit obtains the input behavior information of the user currently on the client, and acquires the software environment information of the client, so that the matching unit can obtain the push information according to the input behavior information and the software environment information, and further, the sending unit
  • the push information is sent to the user, and when the push information is acquired, not only the input behavior information of the user currently on the client but also the software environment information of the client is considered, thereby improving the flexibility of processing the input information.
  • the input behavior information acquired by the acquiring unit 21 may include, but is not limited to, at least one of input information and upper screen information. This is not particularly limited.
  • the user's current input information on the client is “shangpin”, then the client can convert the input information “shangpin” into the candidate upper screen information “commodity, top grade, still product...” Then, according to the user's selection, "item" can be selected from the candidate upper screen information as the upper screen information.
  • the acquired software environment information of the client may include, but is not limited to, an application in which the client is currently running, that is, an application that invokes the client as a character input, which is not specifically limited in this embodiment.
  • an application Application, APP
  • APP Application, APP
  • a web page in a browser that uses the client to input information
  • PC Personal computer
  • an application that uses the client to input information, or a web page in a browser that uses the client to input information, and the like.
  • the acquiring unit 21 may obtain the software environment information of the client by using various solutions in the prior art, which is not specifically limited in this embodiment.
  • the obtaining unit 21 may read information of an application that uses the client to input information, for example, the name of the application, as software environment information, for example, Dangdang, Taobao, or Baidu.
  • the obtaining unit 21 may send a request to the browser to obtain information of the current webpage of the browser as software environment information, for example, Weibo, Amazon or Sohu video.
  • the software environment information of the client acquired by the obtaining unit 21 may further include, but is not limited to, other applications running on the terminal where the client is located, for example, other applications running in the background of the terminal. .
  • the push information obtained by the matching unit 22 may be candidate upper screen information, that is, candidate term. Due to the limitation of the display space of the client, each page can only display a specified number of, for example, six candidate upper screen information. Therefore, the candidate upper screen information obtained by the matching unit 22 often needs more Pages can be fully displayed. Among them, the candidate upper screen information with larger sorting weight has the higher position.
  • the input method can also be associated with other applications, such as advertisements, games, or applications.
  • the push information obtained by the matching unit 22 may be promotion information, such as advertisement information, game information, or application information.
  • the matching unit 22 may be specifically configured to determine, according to the input behavior information and the software environment information, behavior intention of the user; The behavioral intent is obtained, and the push information is obtained.
  • the matching unit 22 may determine the behavior intention of the user as “query or purchase” according to the input information “queshi” and the software environment information “Taobao”. The name is related to queshi.” Then, the matching unit 22 can obtain the candidate upper screen information according to the behavior intention of the user as “queen, true, missing, but yes, but make, yes, yes, sure...”. In the candidate upper screen information, the matching unit 22 may specifically increase the ranking weight of the commodity, so that the candidate screen information related to the commodity is correspondingly arranged in the front position. For example, "Chinch” is a brand of merchandise whose position is at the forefront of the candidate screen information.
  • the client or the website may determine the user's behavior intention as “query” according to the input information “ ⁇ ” and the software environment information “amazon”. Or buy a product whose name is related to ⁇ .” Then, according to the behavior intention of the user, the candidate screen information can be obtained as “cosmetic brother, cosmic brother kindle ⁇ , cosmic ship...”.
  • the sorting weight of the commodity may be specifically increased to make all the candidates related to the commodity The upper screen information will be arranged in the front position accordingly.
  • the terms “Cosmic Brothers”, “Cosmic Brothers Kindle”, “Cosmic Ship” and other items belong to the specific products of the Japanese amazon website.
  • the frequency of the search for a particular model of the product, or the frequency of purchases, or other information that indicates the heat of the product For example, the “Cosmic Brothers” is the hottest item on the Amazon website in Japan, so the term is placed at the top of the candidate screen information.
  • “Cosmic Brothers Kindle” is the hottest item on another shopping site, so you can also put “Cosmic Brothers Kindle” in front of the candidate screen information.
  • the "cosmic ship” is the hottest commodity, and then the "cosmic ship” can be placed at the forefront of the candidate screen information.
  • the matching unit 22 may determine that the user's behavior intention is “based on the input information "ditu” and the software environment information "application search”. Query or download an application whose name is related to ditu.” Then, the matching unit 22 can obtain the candidate upper screen information according to the behavior intention of the user as “Baidu map, Gaode map, QQ map, map, base map, primer, subsoil, ground, first, low... ". In the candidate upper screen information, the matching unit 22 may specifically increase the ranking weight of the application, so that the candidate upper screen information related to the application is correspondingly arranged in the front position. For example, "Baidu Map", “Gao De Map” and “QQ Map” are the names of an application whose location is at the top of the candidate screen information.
  • the application information “ ⁇ ” and the software environment information “application search” may be used.
  • the candidate upper screen information can be obtained as “google map, naver map, map, real cloth...”.
  • the order weight of the application may be specifically increased, so that any candidate screen information related to the application is arranged in the front position accordingly.
  • “google map” and “naver map” are the names of an application whose location is at the top of the candidate screen information.
  • the matching unit 22 may determine, according to the input information “iphone” and the software environment information “Amazon”, that the behavior intention of the user is “query or Buy a product whose name is related to iphone.” In addition to obtaining the candidate upper screen information as "iphone, iphone5s, iphone5c, ", the matching unit 22 may further obtain an advertisement of the iphone5s according to the behavior intention of the user. Then, the client selects "iphone5c" as the upper screen information from the candidate upper screen information according to the user's selection.
  • the matching unit 22 may further determine, according to the upper screen information “iphone5c” and the software environment information “Amazon”, that the behavior intention of the user is “inquiring or purchasing a product whose name is related to iphone 5c”. Then, the matching unit 22 can obtain the advertisement of the iphone 5c according to the behavior intention of the user. Since the client can provide an advertisement related to the input behavior in addition to the function of inputting information, the flexibility of the processing of the input information can be further improved, and the targeting of the advertisement push can be effectively improved.
  • the acquiring unit 21 may be further configured to acquire at least one of hardware environment information of the client and attribute information of the user.
  • the hardware environment information of the client acquired by the acquiring unit 21 may include, but is not limited to, one or more of the following types: device type information of the terminal operated by the client, operating system information of the terminal, and the terminal. Network information, location information of the terminal.
  • the type information of the terminal may include a mobile phone, a tablet computer, a personal computer (PC), and the like.
  • the operating system information of the terminal may be, for example, Apple's ios operating system, Google's Android operating system, or Microsoft's Windows Phone operating system or other mobile terminal operating system.
  • the network information of the terminal is, for example, a 3G network or a Wireless Fidelity (Wi-Fi) network or other wireless network.
  • the acquiring unit 21 acquires the hardware environment information of the client, and may adopt various solutions in the prior art, and details are not described herein again.
  • the attribute information of the user of the obtaining unit 21 may include, but is not limited to, one or more of the following information: gender of the user, age of the user, hobby of the user, occupation of the user, etc. No particular limitation is imposed.
  • the acquiring unit 21 acquires the attribute information of the user, and may adopt various solutions in the prior art, and details are not described herein again. For example, the high-frequency term uploaded by the client is analyzed to obtain the attribute information of the user; or, for example, the user's attribute information is obtained by analyzing the registration information of the user of the client.
  • the matching unit 22 may be specifically configured to obtain the push information according to at least one of the hardware environment information and the attribute information, and the input behavior information and the software environment information. Specifically, the matching unit 22 may specifically determine the behavior intention of the user according to at least one of the hardware environment information and the attribute information, and the input behavior information and the software environment information. Then, the push information is obtained according to the behavior intention.
  • the matching unit 22 can input the information “ditu” according to the software.
  • Environmental information “application search” and hardware environment information “mobile phone, ios system, Wi-Fi network” determine the user's behavioral intent as "in the context of Wi-Fi network, query or download the name and ditu for the ios operating system mobile phone Related applications.” Then, the matching unit 22 can obtain the candidate screen information according to the behavior intention of the user as "Baidu map ios version, Gaode map ios version, QQ map ios version, map, base map, primer, subsoil, ground , first, low.".
  • the matching unit 22 may specifically increase the ranking weight of the application, so that the candidate upper screen information related to the application is correspondingly arranged in the front position.
  • “Baidu Map ios version”, “Gao De map ios version” and “QQ map ios version” are the names and versions of an application whose position is at the forefront of the candidate screen information.
  • the matching unit 22 may further provide the Baidu map ios version to the user according to the user's line. Install the page for the terminal to install Baidu Map ios version in the Wi-Fi network environment.
  • the user may be further prompted to select whether to download the application. Since the client can provide an advertisement related to the input behavior in addition to the function of inputting information, the flexibility of the processing of the input information can be further improved, and the targeting of the advertisement push can be effectively improved.
  • the sending unit 23 may push the information to the user.
  • the push information is sent to the client, ie, the input method client, or the push information may also be sent to other clients, for example, a browser, or The push information is pushed to the user by other means, which is not limited in this embodiment.
  • presentation form of the push information may include various forms in the prior art, which is not specifically limited in this embodiment.
  • the presentation form of the push information may be determined by the client and displayed in the candidate input box.
  • the information push device may determine the presentation form of the push information. For example, pop-ups, open new pages, or pop-up browsers.
  • the acquiring unit obtains the input behavior information of the user currently on the client, and acquires the software environment information of the client, so that the matching unit can obtain the pushing information according to the input behavior information and the software environment information, and further The sending information is sent by the sending unit to the user.
  • the pushing information is obtained, not only the input behavior information of the user currently in the client but also the software environment information of the client is considered, thereby improving the processing of the input information. flexibility.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more suitable for the application purpose of the software environment indicated by the software environment information, and the client is The user at the end is directly selected, so that the efficiency of processing the input information can be effectively improved.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more suitable for the application purpose of the software environment indicated by the software environment information, without the client.
  • the user of the end enters additional input information multiple times to obtain other push information, thereby effectively improving the input information. Reliability.
  • the push information when the push information is obtained, since the software environment information of the client is considered, the push information can be made more likely to cause additional attention of the user, thereby effectively improving the processing of the input information. Scalability.
  • the client can further provide other push information related to the input behavior, such as an advertisement, a game or an application, while providing basic information input functions, which can effectively improve the client's user experience.
  • the disclosed system, apparatus, and method may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • multiple units or components may be combined. Or it can be integrated into another system, or some features can be ignored or not executed.
  • the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in various embodiments of the present invention may be integrated into one processing order In the meta element, each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium.
  • the above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

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Abstract

本发明实施例提供一种信息推送方法、装置、非易失性存储介质及设备。本发明实施例通过对指定目录下的文件进行扫描,以获得可执行文件的文件名,进而确定与所述可执行文件的文件名相同或相近似的文件名,使得能够根据所述相同或相近似的文件名所对应的文件夹的属性,识别所述可执行文件为文件夹病毒,无需依赖文件夹病毒的病毒特征信息,操作简单,且不容易出错,从而提高了病毒识别的效率和可靠性。

Description

信息推送方法、装置、非易失性存储介质及设备
本申请要求了申请日为2013年12月24日,申请号为201310722704.5,发明名称为“信息推送方法及装置”的中国专利申请的优先权。
技术领域
本发明涉及输入法技术,尤其涉及一种信息推送方法、装置、非易失性存储介质及设备。
背景技术
输入法,是指为将各种字符输入终端而采用的编码方法,不同语言、国家、或地区,有多种不同的输入法,例如,搜狗拼音输入法、百度输入法、QQ拼音输入法等。一般来说,输入法软件的客户端可以根据用户的输入信息,提供与该输入信息匹配的候选词条,以供用户进行上屏选择。其中,客户端所提供的候选词条的排列顺序与候选词条的上屏次数有关。
然而,现有技术提供的技术方案,只能够提供与该输入信息匹配的候选词条,且候选词条的排列顺序与候选词条的上屏次数有关,从而导致了输入信息的处理的灵活性的降低。
发明内容
本发明的多个方面提供一种信息推送方法、装置、非易失性存储介 质及设备,用以提高输入信息的处理的灵活性。
本发明的一方面,提供一种信息推送方法,包括:
获取用户当前在客户端的输入行为信息;
获取所述客户端的软件环境信息;
根据所述输入行为信息和所述软件环境信息,获得推送信息;
向所述用户发送所述推送信息。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述输入行为信息和所述软件环境信息,获得推送信息,包括:
根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图;
根据所述行为意图,获得所述推送信息。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述输入行为信息包括输入信息和上屏信息中的至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述推送信息包括候选上屏信息和推广信息中的至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述输入行为信息和所述软件环境信息,获得推送信息之前,还包括:
获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述输入行为信息和所述软件环境信息,获得推送信息,包括:
根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,获得所述推送信息。
本发明的另一方面,提供一种信息推送装置,包括:
获取单元,用于获取用户当前在客户端的输入行为信息;
所述获取单元,还用于获取所述客户端的软件环境信息;
匹配单元,用于根据所述输入行为信息和所述软件环境信息,获得推送信息;
发送单元,用于向所述用户发送所述推送信息。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述匹配单元,具体用于
根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图;以及
根据所述行为意图,获得所述推送信息。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获取单元所获取的所述输入行为信息包括输入信息和上屏信息中的 至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述匹配单元所获得的所述推送信息包括候选上屏信息和推广信息中的至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获取单元,还用于
获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述匹配单元,具体用于
根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,获得所述推送信息。
本发明的另一方面,提供一种非易失性存储介质,所述非易失性存储介质包括计算机程序,所述计算机程序在被一个或多个计算机执行时使得所述一个或多个计算机执行如下操作:
获取用户当前在客户端的输入行为信息;
获取所述客户端的软件环境信息;
根据所述输入行为信息和所述软件环境信息,获得推送信息;
向所述用户发送所述推送信息。
本发明的另一方面,提供一种设备,包括至少一个处理器、存储器以及至少一个计算机程序;所述至少一个计算机程序存储于所述存储器并被所述至少一个处理器执行;所述计算机程序包括执行以下操作的指令:
获取用户当前在客户端的输入行为信息;
获取所述客户端的软件环境信息;
根据所述输入行为信息和所述软件环境信息,获得推送信息;
向所述用户发送所述推送信息。
由上述技术方案可知,本发明实施例通过获取用户当前在客户端的输入行为信息,以及获取所述客户端的软件环境信息,使得能够根据所述输入行为信息和所述软件环境信息,获得推送信息,进而向所述用户发送所述推送信息,在获取推送信息时,不但考虑了用户当前在客户端的输入行为信息,还同时考虑了该客户端的软件环境信息,从而提高了输入信息的处理的灵活性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而被客户端的用户直接选中,从而能够有效提高输入信息的处理的效率。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑 了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而无需客户端的用户多次输入额外的输入信息以获取其他推送信息,从而能够有效提高输入信息的处理的可靠性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更容易引起用户额外的关注,从而能够有效提高输入信息的处理的可扩展性。
附图说明
为了更清楚地说明本发明实施例中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍,显而易见地,下面描述中的附图是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其他的附图。
图1为本发明一实施例提供的信息推送方法的流程示意图;
图2为本发明另一实施例提供的信息推送装置的结构示意图。
具体实施方式
为使本发明实施例的目的、技术方案和优点更加清楚,下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的全部其他实施例,都属于本发明保护的范围。
需要说明的是,本发明实施例中所涉及的终端可以包括但不限于手机、个人数字助理(Personal Digital Assistant,PDA)、无线手持装置、无线上网本、个人电脑(Personal Computer,PC)、便携电脑、MP3播放器、MP4播放器等。
另外,本文中术语“和/或”,仅仅是一种描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B这三种情况。另外,本文中字符“/”,一般表示前后关联对象是一种“或”的关系。
图1为本发明一实施例提供的信息推送方法的流程示意图,如图1所示。
101、获取用户当前在客户端的输入行为信息。
102、获取所述客户端的软件环境信息。
103、根据所述输入行为信息和所述软件环境信息,获得推送信息。
104、向所述用户发送所述推送信息。
需要说明的是,101~104的执行主体可以是推送装置,可以位于本地的客户端中,以进行离线推送,或者还可以位于网络侧的服务器中,以进行在线推送,或者也可以部分功能位于客户端中,部分功能位于服务器中,以进行离线与在线结合推送,本实施例对此不进行限定。
可以理解的是,所述客户端可以是安装在终端上的输入法应用程序,或者还可以是浏览器的一个网页,只要能够实现用户的输入行为,以提供输入行为信息的客观存在形式都可以,本实施例对此不进行限定。
这样,通过获取用户当前在客户端的输入行为信息,以及获取所述客户端的软件环境信息,使得能够根据所述输入行为信息和所述软件环 境信息,获得推送信息,进而向所述用户发送所述推送信息,在获取推送信息时,不但考虑了用户当前在客户端的输入行为信息,还同时考虑了该客户端的软件环境信息,从而提高了输入信息的处理的灵活性。
可选地,在本实施例的一个可能的实现方式中,在101中,所获取的用户当前在客户端的输入行为信息可以包括但不限于输入信息和上屏信息中的至少一项,本实施例对此不进行特别限定。例如,对于简体中文输入法来说,用户当前在客户端的输入信息为“shangpin”,那么,客户端则可以将输入信息“shangpin”转换为候选上屏信息“商品、上品、尚品……”,进而可以根据用户的选择,从候选上屏信息中选择“商品”作为上屏信息。
可选地,在本实施例的一个可能的实现方式中,在102中,所获取的所述客户端的软件环境信息可以包括但不限于客户端当前所运行在的应用,即调用所述客户端作为字符输入的应用,本实施例对此不进行特别限定。例如,在智能手机中,利用所述客户端进行信息输入的应用程序(Application,APP),或利用所述客户端进行信息输入的浏览器中的网页;或者,再例如,在个人电脑(Personal Computer,PC)中,利用所述客户端进行信息输入的应用程序,或利用所述客户端进行信息输入的浏览器中的网页,等。
具体地,具体可以采用现有技术中的各种方案,获取客户端的软件环境信息,本实施例对此不进行特别限定。
例如,可以读取利用所述客户端进行信息输入的应用程序的信息,例如,应用程序的名称,以作为软件环境信息,例如,当当网、淘宝网或百度影音等。
或者,再例如,可以向浏览器发送请求,以获得浏览器的当前网页的信息,以作为软件环境信息,例如,微博、亚马逊(amazon)或搜狐视频等。
可以理解的是,所获取的所述客户端的软件环境信息还可以进一步包括但不限于所述客户端所在的终端上运行的其他应用,例如,终端后台所运行的其他应用程序。
一般来说,输入法的一个最基本的应用,就是将指定字符输入到终端的待输入位置。可选地,在本实施例的一个可能的实现方式中,在103中,所获得的推送信息可以为候选上屏信息即候选词条。由于客户端的展示空间的限制,每个页面只能展示指定数量例如,6个候选上屏信息,因此,所获得的候选上屏信息往往需要多个页面才能完整展示。其中,排序权重越大的候选上屏信息,其位置则越靠前。
可扩展地,输入法还可以关联其他应用,例如,广告、游戏或应用程序的推送。可选地,在本实施例的一个可能的实现方式中,在103中,所获得的推送信息可以为推广信息,例如,广告信息、游戏信息或应用程序信息。
可选地,在本实施例的一个可能的实现方式中,在103中,具体可以根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图。然后,根据所述行为意图,获得所述推送信息。
例如,假设输入信息为“queshi”,软件环境信息为“淘宝网”,客户端或者网站可以根据输入信息“queshi”和软件环境信息“淘宝网”,确定用户的行为意图为“查询或购买名字与queshi相关的商品”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“雀氏、确实、缺 失、却是、却使、确是、却、确……”。这些候选上屏信息中,具体可以将商品的排序权重增大,以使得凡是与商品相关的候选上屏信息就会相应地排列在靠前的位置。例如,“雀氏”是一种商品的品牌,他的位置在候选上屏信息的最前面。
或者,再例如,假设输入信息为“うち”,软件环境信息为“amazon”,客户端或者网站可以根据输入信息“うち”和软件环境信息“amazon”,确定用户的行为意图为“查询或购买名字与うち相关的商品”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“宇宙兄弟、宇宙兄弟kindleストア、宇宙戦艦……”。这些候选上屏信息中,具体可以将商品的排序权重增大,以使得凡是与商品相关的候选上屏信息就会相应地排列在靠前的位置。这些候选上屏信息中,“宇宙兄弟”、“宇宙兄弟kindleストア”、“宇宙戦艦”等词条都属于日本amazon网站中特定的商品,对于这些词条的排序例如,可以依照这部分商品或者商品的特定型号的词条的检索频次、或者购买频次,或者其他可以表示商品的热度的信息来进行。例如,“宇宙兄弟”在日本亚马逊网站上为热度最高的商品,那么就把该词条排在候选上屏信息的最前面。再例如,“宇宙兄弟kindleストア”在另外的某个购物网站的商品热度最高,那么也可以把“宇宙兄弟kindleストア”排在候选上屏信息的最前面。再例如,在日本多个购物网站的商品的综合热度排名中,“宇宙戦艦”为热度最高的商品,那么也可以把“宇宙戦艦”排在候选上屏信息的最前面。
或者,再例如,假设输入信息为“ditu”,软件环境信息为“应用搜索”,客户端或者网站可以根据输入信息“ditu”和软件环境信息“应 用搜索”,确定用户的行为意图为“查询或下载名字与ditu相关的应用程序”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“百度地图、高德地图、QQ地图、地图、底图、底涂、底土、地、第、低……”。这些候选上屏信息中,具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“百度地图”、“高德地图”和“QQ地图”是一种应用程序的名称,他们的位置在候选上屏信息的最前面。
或者,再例如,假设输入信息为“マップ”,软件环境信息为“应用搜索”,客户端或者网站可以根据输入信息“マップ”和软件环境信息“应用搜索”,确定用户的行为意图为“查询或下载名字与マップ相关的应用程序”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“google map、naver map、map、マップまっぷ真布……”。这些候选上屏信息中,具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“google map”和“naver map”是一种应用程序的名称,他们的位置在候选上屏信息的最前面。
或者,再例如,假设输入信息为“iphone”,软件环境信息为“亚马逊”,客户端或者网站可以根据输入信息“iphone”和软件环境信息“亚马逊”,确定用户的行为意图为“查询或购买名字与iphone相关的商品”。除了获得候选上屏信息为“iphone、iphone5s、iphone5c……”之外,还可以进一步根据该用户的行为意图,获得iphone5s的广告。然后,客户端根据用户的选择,从候选上屏信息中选择“iphone5c”作为上屏信息。此时,还可以进一步根据上屏信息“iphone5c”和软件环境 信息“亚马逊”,确定用户的行为意图为“查询或购买名字与iphone5c相关的商品”。然后,则可以根据该用户的行为意图,获得iphone5c的广告。由于客户端除了提供信息输入的功能之外,还能够提供与输入行为相关的广告,这样,能够进一步提高了输入信息的处理的灵活性,同时还能够有效提高广告推送的针对性。
可选地,在本实施例的一个可能的实现方式中,在103之前,还可以进一步获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
其中,所获取的所述客户端的硬件环境信息可以包括但不限于以下消息中的一种或多种:客户端所运行的终端的设备类型信息、终端的操作系统信息、终端的网络信息、终端的地理位置信息。例如,终端的类型信息可以包括手机、平板电脑(Tablet Computer)、个人电脑(Personal Computer,PC)等。终端的操作系统信息例如,可以为苹果的ios操作系统、谷歌的安卓操作系统或者微软的Windows Phone操作系统或者其他的移动终端操作系统。终端的网络信息例如,为3G网络或无线相容性认证(Wireless Fidelity,简称Wi-Fi)网络或者其他的无线网络。另外,获取所述客户端的硬件环境信息,可以采用现有技术中的各种方案,此处不再赘述。
其中,所述用户的属性信息可以包括但不限于以下信息中的一种或多种:用户的性别、用户的年龄、用户的爱好和用户的职业等,本实施例对此不进行特别限定。另外,获取所述用户的属性信息,可以采用现有技术中的各种方案,此处不再赘述。例如,通过对客户端上传的高频词条进行分析,以获得用户的属性信息;或者,再例如,通过对客户端 的用户的注册信息进行分析,以获得用户的属性信息。
相应地,在103中,具体可以根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,获得所述推送信息。具体地,具体可以根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,确定所述用户的行为意图。然后,根据所述行为意图,获得所述推送信息。
例如,假设输入信息为“ditu”,软件环境信息为“应用搜索”,硬件环境信息为“手机,ios操作系统,Wi-Fi网络”,可以根据输入信息“ditu”、软件环境信息“应用搜索”和硬件环境信息“手机,ios系统,Wi-Fi网络”,确定用户的行为意图为“在Wi-Fi网络的环境下,ios操作系统的手机查询或下载名字与ditu相关的应用程序”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“百度地图ios版、高德地图ios版、QQ地图ios版、地图、底图、底涂、底土、地、第、低……”。这些候选上屏信息中,具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“百度地图ios版”、“高德地图ios版”和“QQ地图ios版”是一种应用程序的名称和版本,他们的位置在候选上屏信息的最前面。此时,由于终端是处在Wi-Fi网络的环境下,考虑到Wi-Fi网络没有流量的限制,因此,还可以进一步向用户提供百度地图ios版的安装页面,以供终端在Wi-Fi网络的环境下安装百度地图ios版。而对于其他资费比较敏感的网络类型,例如,移动通信网络,例如,可以进一步提示用户选择是否要下载应用。由于客户端除了提供信息输入的功能之外,还能够提供与输入行为相关的广告,这样,能够进一步提高输入信 息的处理的灵活性,同时还能够有效提高广告推送的针对性。
可选地,在本实施例的一个可能的实现方式中,在104中,可以向用户推送所述信息。例如,向所述客户端即输入法客户端发送所述推送信息,或者还可以向其他客户端例如,浏览器发送所述推送信息,或者通过其他的方式将所述推送信息推送给所述用户,本实施例对此不进行限定。
需要说明的是,推送信息的展现形式可以包括现有技术中的各种形式,本实施例对此不进行特别限定。
例如,对于推送信息为候选上屏信息的情况,可以由客户端确定推送信息的展现形式,展现在候选输入框中。
或者,再例如,对于推送信息为推广信息的情况,可以由推送装置确定推送信息的展现形式。如,弹出窗口、打开新的页面或弹出浏览器等。
本实施例中,通过获取用户当前在客户端的输入行为信息,以及获取所述客户端的软件环境信息,使得能够根据所述输入行为信息和所述软件环境信息,获得推送信息,进而向所述用户发送所述推送信息,在获取推送信息时,不但考虑了用户当前在客户端的输入行为信息,还同时考虑了该客户端的软件环境信息,从而提高了输入信息的处理的灵活性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而被客户端的用户直接选中,从而能够有效提高输入信息的处理的效率。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而无需客户端的用户多次输入额外的输入信息以获取其他推送信息,从而能够有效提高输入信息的处理的可靠性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更容易引起用户额外的关注,从而能够有效提高输入信息的处理的可扩展性。
另外,采用本发明提供的技术方案,客户端在提供基本的信息输入功能的同时,还可以进一步提供与输入行为相关的其他推送信息,例如,广告、游戏或应用程序等,能够有效提高客户端的用户体验。
需要说明的是,对于前述的各方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明并不受所描述的动作顺序的限制,因为依据本发明,某些步骤可以采用其他顺序或者同时进行。其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作和模块并不一定是本发明所必须的。
在上述实施例中,对各个实施例的描述都各有侧重,某个实施例中没有详述的部分,可以参见其他实施例的相关描述。
图2为本发明另一实施例提供的信息推送装置的结构示意图,如图2所示。本实施例的信息推送装置可以包括获取单元21、匹配单元22和发送单元23。其中,获取单元21,用于获取用户当前在客户端的输入行为信息;所述获取单元21,还用于获取所述客户端的软件环境信息; 匹配单元22,用于根据所述输入行为信息和所述软件环境信息,获得推送信息;发送单元23,用于向所述用户发送所述推送信息。
需要说明的是,本实施例提供的信息推送装置,可以位于本地的客户端中,以进行离线推送,或者还可以位于网络侧的服务器中,以进行在线推送,或者也可以部分功能位于客户端中,部分功能位于服务器中,以进行离线与在线结合推送,本实施例对此不进行限定。
可以理解的是,所述客户端可以是安装在终端上的输入法应用程序,或者还可以是浏览器的一个网页,只要能够实现用户的输入行为,以提供输入行为信息的客观存在形式都可以,本实施例对此不进行限定。
这样,通过获取单元获取用户当前在客户端的输入行为信息,以及获取所述客户端的软件环境信息,使得匹配单元能够根据所述输入行为信息和所述软件环境信息,获得推送信息,进而由发送单元向所述用户发送所述推送信息,在获取推送信息时,不但考虑了用户当前在客户端的输入行为信息,还同时考虑了该客户端的软件环境信息,从而提高了输入信息的处理的灵活性。
可选地,在本实施例的一个可能的实现方式中,所述获取单元21所获取的所述输入行为信息可以包括但不限于输入信息和上屏信息中的至少一项,本实施例对此不进行特别限定。例如,对于简体中文输入法来说,用户当前在客户端的输入信息为“shangpin”,那么,客户端则可以将输入信息“shangpin”转换为候选上屏信息“商品、上品、尚品……”,进而可以根据用户的选择,从候选上屏信息中选择“商品”作为上屏信息。
可选地,在本实施例的一个可能的实现方式中,所述获取单元21 所获取的所述客户端的软件环境信息可以包括但不限于客户端当前所运行在的应用,即调用所述客户端作为字符输入的应用,本实施例对此不进行特别限定。例如,在智能手机中,利用所述客户端进行信息输入的应用程序(Application,APP),或利用所述客户端进行信息输入的浏览器中的网页;或者,再例如,在个人电脑(Personal Computer,PC)中,利用所述客户端进行信息输入的应用程序,或利用所述客户端进行信息输入的浏览器中的网页,等。
具体地,所述获取单元21具体可以采用现有技术中的各种方案,获取客户端的软件环境信息,本实施例对此不进行特别限定。
例如,所述获取单元21可以读取利用所述客户端进行信息输入的应用程序的信息,例如,应用程序的名称,以作为软件环境信息,例如,当当网、淘宝网或百度影音等。
或者,再例如,所述获取单元21可以向浏览器发送请求,以获得浏览器的当前网页的信息,以作为软件环境信息,例如,微博、亚马逊(amazon)或搜狐视频等。
可以理解的是,所述获取单元21所获取的所述客户端的软件环境信息还可以进一步包括但不限于所述客户端所在的终端上运行的其他应用,例如,终端后台所运行的其他应用程序。
一般来说,输入法的一个最基本的应用,就是将指定字符输入到终端的待输入位置。可选地,在本实施例的一个可能的实现方式中,所述匹配单元22所获得的推送信息可以为候选上屏信息即候选词条。由于客户端的展示空间的限制,每个页面只能展示指定数量例如,6个候选上屏信息,因此,所述匹配单元22所获得的候选上屏信息往往需要多 个页面才能完整展示。其中,排序权重越大的候选上屏信息,其位置则越靠前。
可扩展地,输入法还可以关联其他应用,例如,广告、游戏或应用程序的推送。可选地,在本实施例的一个可能的实现方式中,所述匹配单元22所获得的推送信息可以为推广信息,例如,广告信息、游戏信息或应用程序信息。
可选地,在本实施例的一个可能的实现方式中,所述匹配单元22,具体可以用于根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图;以及根据所述行为意图,获得所述推送信息。
例如,假设输入信息为“queshi”,软件环境信息为“淘宝网”,所述匹配单元22可以根据输入信息“queshi”和软件环境信息“淘宝网”,确定用户的行为意图为“查询或购买名字与queshi相关的商品”。然后,所述匹配单元22则可以根据该用户的行为意图,获得候选上屏信息为“雀氏、确实、缺失、却是、却使、确是、却、确……”。这些候选上屏信息中,所述匹配单元22具体可以将商品的排序权重增大,以使得凡是与商品相关的候选上屏信息就会相应地排列在靠前的位置。例如,“雀氏”是一种商品的品牌,他的位置在候选上屏信息的最前面。
或者,再例如,例如,假设输入信息为“うち”,软件环境信息为“amazon”,客户端或者网站可以根据输入信息“うち”和软件环境信息“amazon”,确定用户的行为意图为“查询或购买名字与うち相关的商品”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“宇宙兄弟、宇宙兄弟kindleストア、宇宙戦艦……”。这些候选上屏信息中,具体可以将商品的排序权重增大,以使得凡是与商品相关的候选 上屏信息就会相应地排列在靠前的位置。这些候选上屏信息中,“宇宙兄弟”、“宇宙兄弟kindleストア”、“宇宙戦艦”等词条都属于日本amazon网站中特定的商品,对于这些词条的排序例如,可以依照这部分商品或者商品的特定型号的词条的检索频次、或者购买频次,或者其他可以表示商品的热度的信息来进行。例如,“宇宙兄弟”在日本亚马逊网站上为热度最高的商品,那么就把该词条排在候选上屏信息的最前面。再例如,“宇宙兄弟kindleストア”在另外的某个购物网站的商品热度最高,那么也可以把“宇宙兄弟kindleストア”排在候选上屏信息的最前面。再例如,在日本多个购物网站的商品的综合热度排名中,“宇宙戦艦”为热度最高的商品,那么也可以把“宇宙戦艦”排在候选上屏信息的最前面。
或者,再例如,假设输入信息为“ditu”,软件环境信息为“应用搜索”,所述匹配单元22可以根据输入信息“ditu”和软件环境信息“应用搜索”,确定用户的行为意图为“查询或下载名字与ditu相关的应用程序”。然后,所述匹配单元22则可以根据该用户的行为意图,获得候选上屏信息为“百度地图、高德地图、QQ地图、地图、底图、底涂、底土、地、第、低……”。这些候选上屏信息中,所述匹配单元22具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“百度地图”、“高德地图”和“QQ地图”是一种应用程序的名称,他们的位置在候选上屏信息的最前面。
或者,再例如,假设输入信息为“マップ”,软件环境信息为“应用搜索”,可以根据输入信息“マップ”和软件环境信息“应用搜索”, 确定用户的行为意图为“查询或下载名字与マップ相关的应用程序”。然后,则可以根据该用户的行为意图,获得候选上屏信息为“google map、naver map、map、マップまっぷ真布……”。这些候选上屏信息中,具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“google map”和“naver map”是一种应用程序的名称,他们的位置在候选上屏信息的最前面。
或者,再例如,假设输入信息为“iphone”,软件环境信息为“亚马逊”,所述匹配单元22可以根据输入信息“iphone”和软件环境信息“亚马逊”,确定用户的行为意图为“查询或购买名字与iphone相关的商品”。除了获得候选上屏信息为“iphone、iphone5s、iphone5c……”之外,所述匹配单元22还可以进一步根据该用户的行为意图,获得iphone5s的广告。然后,客户端根据用户的选择,从候选上屏信息中选择“iphone5c”作为上屏信息。此时,所述匹配单元22还可以进一步根据上屏信息“iphone5c”和软件环境信息“亚马逊”,确定用户的行为意图为“查询或购买名字与iphone5c相关的商品”。然后,所述匹配单元22则可以根据该用户的行为意图,获得iphone5c的广告。由于客户端除了提供信息输入的功能之外,还能够提供与输入行为相关的广告,这样,能够进一步提高了输入信息的处理的灵活性,同时还能够有效提高广告推送的针对性。
可选地,在本实施例的一个可能的实现方式中,所述获取单元21,还可以进一步用于获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
其中,所述获取单元21所获取的所述客户端的硬件环境信息可以包括但不限于以下消息中的一种或多种:客户端所运行的终端的设备类型信息、终端的操作系统信息、终端的网络信息、终端的地理位置信息。例如,终端的类型信息可以包括手机、平板电脑(Tablet Computer)、个人电脑(Personal Computer,PC)等。终端的操作系统信息例如,可以为苹果的ios操作系统、谷歌的安卓操作系统或者微软的Windows Phone操作系统或者其他的移动终端操作系统。终端的网络信息例如,为3G网络或无线相容性认证(Wireless Fidelity,简称Wi-Fi)网络或者其他的无线网络。另外,所述获取单元21获取所述客户端的硬件环境信息,可以采用现有技术中的各种方案,此处不再赘述。
其中,所述获取单元21所述用户的属性信息可以包括但不限于以下信息中的一种或多种:用户的性别、用户的年龄、用户的爱好和用户的职业等,本实施例对此不进行特别限定。另外,所述获取单元21获取所述用户的属性信息,可以采用现有技术中的各种方案,此处不再赘述。例如,通过对客户端上传的高频词条进行分析,以获得用户的属性信息;或者,再例如,通过对客户端的用户的注册信息进行分析,以获得用户的属性信息。
相应地,所述匹配单元22,具体可以用于根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,获得所述推送信息。具体地,所述匹配单元22具体可以根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,确定所述用户的行为意图。然后,根据所述行为意图,获得所述推送信息。
例如,假设输入信息为“ditu”,软件环境信息为“应用搜索”,硬件环境信息为“手机,ios操作系统,Wi-Fi网络”,所述匹配单元22可以根据输入信息“ditu”、软件环境信息“应用搜索”和硬件环境信息“手机,ios系统,Wi-Fi网络”,确定用户的行为意图为“在Wi-Fi网络的环境下,为ios操作系统的手机查询或下载名字与ditu相关的应用程序”。然后,所述匹配单元22则可以根据该用户的行为意图,获得候选上屏信息为“百度地图ios版、高德地图ios版、QQ地图ios版、地图、底图、底涂、底土、地、第、低……”。这些候选上屏信息中,所述匹配单元22具体可以将应用程序的排序权重增大,以使得凡是与应用程序相关的候选上屏信息就会相应地排列在靠前的位置。例如,“百度地图ios版”、“高德地图ios版”和“QQ地图ios版”是一种应用程序的名称和版本,他们的位置在候选上屏信息的最前面。此时,由于终端是处在Wi-Fi网络的环境下,考虑到Wi-Fi网络没有流量的限制,因此,所述匹配单元22还可以进一步根据该用户的行向用户提供百度地图ios版的安装页面,以供终端在Wi-Fi网络的环境下安装百度地图ios版。而对于其他资费比较敏感的网络类型,例如,移动通信网络,例如,可以进一步提示用户选择是否要下载应用。由于客户端除了提供信息输入的功能之外,还能够提供与输入行为相关的广告,这样,能够进一步提高输入信息的处理的灵活性,同时还能够有效提高广告推送的针对性。
可选地,在本实施例的一个可能的实现方式中,发送单元23可以向用户推送所述信息。例如,向所述客户端即输入法客户端发送所述推送信息,或者还可以向其他客户端例如,浏览器发送所述推送信息,或 者通过其他的方式将所述推送信息推送给所述用户,本实施例对此不进行限定。
需要说明的是,推送信息的展现形式可以包括现有技术中的各种形式,本实施例对此不进行特别限定。
例如,对于推送信息为候选上屏信息的情况,可以由客户端确定推送信息的展现形式,展现在候选输入框中。
或者,再例如,对于推送信息为推广信息的情况,可以由本发明提供的信息推送装置确定推送信息的展现形式。如,弹出窗口、打开新的页面或弹出浏览器等。
本实施例中,通过获取单元获取用户当前在客户端的输入行为信息,以及获取所述客户端的软件环境信息,使得匹配单元能够根据所述输入行为信息和所述软件环境信息,获得推送信息,进而由发送单元向所述用户发送所述推送信息,在获取推送信息时,不但考虑了用户当前在客户端的输入行为信息,还同时考虑了该客户端的软件环境信息,从而提高了输入信息的处理的灵活性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而被客户端的用户直接选中,从而能够有效提高输入信息的处理的效率。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更加符合该软件环境信息所指示的软件环境的应用目的,而无需客户端的用户多次输入额外的输入信息以获取其他推送信息,从而能够有效提高输入信息的处 理的可靠性。
另外,采用本发明提供的技术方案,在获取推送信息时,由于考虑了该客户端的软件环境信息,因此,能够使得推送信息更容易引起用户额外的关注,从而能够有效提高输入信息的处理的可扩展性。
另外,采用本发明提供的技术方案,客户端在提供基本的信息输入功能的同时,还可以进一步提供与输入行为相关的其他推送信息,例如,广告、游戏或应用程序等,能够有效提高客户端的用户体验。
所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统,装置和单元的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。
在本发明所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如,多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外,在本发明各个实施例中的各功能单元可以集成在一个处理单 元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现,也可以采用硬件加软件功能单元的形式实现。
上述以软件功能单元的形式实现的集成的单元,可以存储在一个计算机可读取存储介质中。上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机装置(可以是个人计算机,服务器,或者网络装置等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory,ROM)、随机存取存储器(Random Access Memory,RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
最后应说明的是:以上实施例仅用以说明本发明的技术方案,而非对其限制;尽管参照前述实施例对本发明进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。

Claims (14)

  1. 一种信息推送方法,其特征在于,包括:
    获取用户当前在客户端的输入行为信息;
    获取所述客户端的软件环境信息;
    根据所述输入行为信息和所述软件环境信息,获得推送信息;
    向所述用户发送所述推送信息。
  2. 根据权利要求1所述的方法,其特征在于,所述根据所述输入行为信息和所述软件环境信息,获得推送信息,包括:
    根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图;
    根据所述行为意图,获得所述推送信息。
  3. 根据权利要求1或2所述的方法,其特征在于,所述输入行为信息包括输入信息和上屏信息中的至少一项。
  4. 根据权利要求1~3任一权利要求所述的方法,其特征在于,所述推送信息包括候选上屏信息和推广信息中的至少一项。
  5. 根据权利要求1~4任一权利要求所述的方法,其特征在于,所述根据所述输入行为信息和所述软件环境信息,获得推送信息之前,还包括:
    获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
  6. 根据权利要求5所述的方法,其特征在于,所述根据所述输入行为信息和所述软件环境信息,获得推送信息,包括:
    根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输 入行为信息和所述软件环境信息,获得所述推送信息。
  7. 一种信息推送装置,其特征在于,包括:
    获取单元,用于获取用户当前在客户端的输入行为信息;
    所述获取单元,还用于获取所述客户端的软件环境信息;
    匹配单元,用于根据所述输入行为信息和所述软件环境信息,获得推送信息;
    发送单元,用于向所述用户发送所述推送信息。
  8. 根据权利要求7所述的装置,其特征在于,所述匹配单元,具体用于
    根据所述输入行为信息和所述软件环境信息,确定所述用户的行为意图;以及
    根据所述行为意图,获得所述推送信息。
  9. 根据权利要求7或8所述的装置,其特征在于,所述获取单元所获取的所述输入行为信息包括输入信息和上屏信息中的至少一项。
  10. 根据权利要求7~9任一权利要求所述的装置,其特征在于,所述匹配单元所获得的所述推送信息包括候选上屏信息和推广信息中的至少一项。
  11. 根据权利要求7~10任一权利要求所述的装置,其特征在于,所述获取单元,还用于
    获取所述客户端的硬件环境信息和所述用户的属性信息中的至少一项。
  12. 根据权利要求11所述的装置,其特征在于,所述匹配单元,具体用于
    根据所述硬件环境信息和所述属性信息中的至少一项,以及所述输入行为信息和所述软件环境信息,获得所述推送信息。
  13. 一种非易失性存储介质,所述非易失性存储介质包括计算机程序,其特征在于,所述计算机程序在被一个或多个计算机执行时使得所述一个或多个计算机执行如下操作:
    获取用户当前在客户端的输入行为信息;
    获取所述客户端的软件环境信息;
    根据所述输入行为信息和所述软件环境信息,获得推送信息;
    向所述用户发送所述推送信息。
  14. 一种设备,包括至少一个处理器、存储器以及至少一个计算机程序;所述至少一个计算机程序存储于所述存储器并被所述至少一个处理器执行;其特征在于,所述计算机程序包括执行以下操作的指令:
    获取用户当前在客户端的输入行为信息;
    获取所述客户端的软件环境信息;
    根据所述输入行为信息和所述软件环境信息,获得推送信息;
    向所述用户发送所述推送信息。
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