WO2015088497A1 - Génération et traitement de métadonnées pour un en-tête - Google Patents

Génération et traitement de métadonnées pour un en-tête Download PDF

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Publication number
WO2015088497A1
WO2015088497A1 PCT/US2013/074096 US2013074096W WO2015088497A1 WO 2015088497 A1 WO2015088497 A1 WO 2015088497A1 US 2013074096 W US2013074096 W US 2013074096W WO 2015088497 A1 WO2015088497 A1 WO 2015088497A1
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WO
WIPO (PCT)
Prior art keywords
media
metadata
services
media file
header
Prior art date
Application number
PCT/US2013/074096
Other languages
English (en)
Inventor
Gregory David GUDORF
Original Assignee
Thomson Licensing
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Thomson Licensing filed Critical Thomson Licensing
Priority to PCT/US2013/074096 priority Critical patent/WO2015088497A1/fr
Publication of WO2015088497A1 publication Critical patent/WO2015088497A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Definitions

  • the present principles relate generally to media file header information and, more particularly, to the generation and processing of metadata for a media file header.
  • the method includes identifying one or more services to be selectably invoked responsive to a playback of a media file.
  • the method further includes generating metadata for a header for the media file, the metadata for identifying the one or more services.
  • the method also includes transmitting the media file with the header to a media player-renderer device or to a media content storage device for retransmission to the media player-renderer device.
  • the one or more services relate to at least one of advertisements and additional media.
  • a method performed by a media player-renderer device includes receiving a media file with a header, the header including metadata for identifying one or more services to be selectably invoked responsive to a playback of a media file.
  • the method further includes parsing the header from the media file.
  • the method also includes selectably invoking the one or more services responsive to the metadata.
  • the one or more services relate to at least one of advertisements and additional media.
  • an apparatus includes means for receiving a media file with a header.
  • the header includes metadata for identifying one or more services to be selectably invoked responsive to a playback of a media file.
  • the apparatus further includes a parser for parsing the header from the media file.
  • the apparatus also includes means for selectably invoking the one or more services responsive to the metadata.
  • the one or more services relate to at least one of advertisements and additional media.
  • FIG. 1 shows an exemplary system 100 for generating and processing metadata for a header, in accordance with an embodiment of the present principles
  • FIG. 2 shows an exemplary content delivery network 200 to which the present principles can be applied, in accordance with an embodiment of the present principles
  • FIG. 3 shows another exemplary content delivery network 300 to which the present principles can be applied, in accordance with an embodiment of the present principles
  • FIG. 4 shows an exemplary method 400 for generating metadata for a header, in accordance with an embodiment of the present principles.
  • FIG. 5 shows an exemplary method 500 for processing metadata from a header, in accordance with an embodiment of the present principles.
  • the present principles are directed to the generation and processing of metadata for a header.
  • processor or “controller” should not be construed to refer exclusively to hardware capable of executing software, and may implicitly include, without limitation, digital signal processor (“DSP”) hardware, read-only memory (“ROM”) for storing software, random access memory (“RAM”), and non-volatile storage.
  • DSP digital signal processor
  • ROM read-only memory
  • RAM random access memory
  • any switches shown in the figures are conceptual only. Their function may be carried out through the operation of program logic, through dedicated logic, through the interaction of program control and dedicated logic, or even manually, the particular technique being selectable by the implementer as more specifically understood from the context.
  • any element expressed as a means for performing a specified function is intended to encompass any way of performing that function including, for example, a) a combination of circuit elements that performs that function or b) software in any form, including, therefore, firmware, microcode or the like, combined with appropriate circuitry for executing that software to perform the function.
  • the present principles as defined by such claims reside in the fact that the functionalities provided by the various recited means are combined and brought together in the manner which the claims call for. It is thus regarded that any means that can provide those functionalities are equivalent to those shown herein.
  • such phrasing is intended to encompass the selection of the first listed option (A) only, or the selection of the second listed option (B) only, or the selection of the third listed option (C) only, or the selection of the first and the second listed options (A and B) only, or the selection of the first and third listed options (A and C) only, or the selection of the second and third listed options (B and C) only, or the selection of all three options (A and B and C).
  • This may be extended, as readily apparent by one of ordinary skill in this and related arts, for as many items listed.
  • FIG. 1 shows an exemplary system 100 for generating and processing metadata for a header, in accordance with an embodiment of the present principles.
  • the system 100 includes a metadata generator 1 10, an encoder 120, a transmitter 130, a receiver 140, a metadata parser 150, a decoder 160, a metadata service association device 170, and an advertisement service 180.
  • the metadata generator 1 10 generates metadata for a header for a media file.
  • the metadata includes information that is subsequently evaluated in order to determine additional services that can be provided to a user.
  • the user is a content consumer that receives the media file to which the header pertains.
  • the encoder 120 encodes the media file with the header.
  • the transmitter 130 transmits the encoded media file with the header over one or more networks 188.
  • the media file and header are provided through an electronic distribution outlet or content delivery network (CDN).
  • CDN content delivery network
  • the receiver 140 receives the media file with the header.
  • the metadata parser 150 parses out the metadata from the header.
  • the decoder 160 decodes the metadata. While shown as separate entities, in another embodiment, the metadata parser 150 and the decoder 160 can be incorporated into a single device/entity.
  • the metadata service association device 170 provides the metadata in the header to the advertising service 180 to enable the advertising service 180 to determine an appropriate content-to-advertising match.
  • the association can be made by the advertising service 180, for example, using a look up table (LUT).
  • LUT look up table
  • the present principles are not limited to using a look up table and, thus, other ways in which to associate the metadata to an appropriate content-to-advertising match can also be used, while maintaining the spirit of the present principles.
  • correlations are not limited to merely advertising but rather any form of data or content a service wishes to link to the core content of the media file is feasible.
  • the receiver 140, the metadata parser 150, the decoder 160, and the metadata service association device 170 are included in a media player-renderer (MPR) 177.
  • MPR 177 can be, but is not limited to, a set top box (STB), a smart television, a mobile phone, a tablet, a computer, and so forth.
  • STB set top box
  • MPRs to which the present principles can be applied are readily determined by one of ordinary skill in the art given the teachings of the present principles provided herein, while maintaining the spirit of the present principles.
  • FIG. 2 shows an exemplary content delivery network 200 to which the present principles can be applied, in accordance with an embodiment of the present principles.
  • the content delivery network 200 includes multiple sets of cache servers 220. Each of the multiple sets of cache servers 220 can include one or more servers. The multiple sets of cache servers 220 are disposed at different locations (locations 1 through n).
  • the content delivery network 200 is configured to position as many caching servers as possible closest to the target audience (to whom the content needs to be served).
  • a set of origin servers 210 store the content to be distributed over the
  • the set of origin servers 210 can be in the customer network or can be part of the content delivery network 200.
  • the multiple sets of cache servers 220 store copied content from the set of origin servers 210.
  • Various MPRs 277 are shown in FIG. 2 as computers for the sake of illustration, but can of course include other types of MPRs. In an
  • an un-optimized connection (over the Internet) is used between the multiple sets of cache servers 220 and the MPRs 277, while an optimized
  • connection (over the Internet) is used between the set of origin servers 210 and the multiple sets of cache servers 220.
  • FIG. 3 shows another exemplary content delivery network 300 to which the present principles can be applied, in accordance with an embodiment of the present principles.
  • the network 300 involves an architecture that includes a data center 310, one or more CDNs 320, and a cloud 330 presence.
  • the cloud 330 includes one or more servers 340.
  • the network 300 interfaces with an MPR 377.
  • the MPR 377 can be configured to run SILVERLIGHT® and/or some other media playback software.
  • the MPR 377 provides logistics (e.g., new user registration, movie selections, etc.) to the data center 310 which, in turn, performs outsourcing and cloudsourcing to provide content to the MPR 377.
  • the servers 340 provide authentication, periodic updates, and so forth to the MPR 377.
  • the servers 340 also provide media content (video chunks and/or audio chunks) to the MPR 377 through the one or more CDNs 320.
  • the present principles are directed to the generation and processing of metadata for a header.
  • a small amount of metadata is generated and inserted into a header (e.g., file header).
  • the metadata can be mapped to a look up table (LUT) which then tells an entity (e.g., a service provider, an advertisement service, etc.) what to show if the file is played on a consumption device.
  • LUT look up table
  • the present principles can be used, for example, in the post-production stage of creating movie, television, and/or other audio/video content. That is, in an embodiment, the present principles can be used to provide and/or otherwise facilitate the use of post-production services for audio/video content including, but not limited to, movie and television content. To that end, the present principles provide the capability to optionally add a small amount of metadata to a header of a file which is provided to a user.
  • the header can be analyzed by or on behalf of an entity (e.g., a service provider, an advertisement service, etc.) to determine (e.g., via a look up table) if there are business rules associated with the file which can be used to provide advertisements or other services to the user consuming the file.
  • entity e.g., a service provider, an advertisement service, etc.
  • the metadata can also be ignored.
  • the analysis of the metadata by the entity can be facilitated by one or more devices (e.g., a set top box, a television, and so forth).
  • a small amount of metadata can be inserted into a header of a file that is created for a client such as a movie studio or television production company.
  • a client such as a movie studio or television production company.
  • Technicolor® creates different versions of a movie for various electronic distribution outlets such as M-GO®, ITunes®, Amazon®, Facebook®, Pinterest®, and so forth.
  • the size of the metadata can be a couple of bits/bytes.
  • the metadata is not limited to the preceding size constraint and, thus, other amounts of bits/bytes can be used depending upon the
  • the small metadata bits can be used to introduce additional services such as advertisements, additional media, and so forth. While advertisements and additional media are described herein as examples of additional services that can be associated with the metadata, it is to be appreciated that the present principles are not limited to only the preceding specific examples of services and additional media and, thus, other services and additional media can also be used in accordance with the teachings of the present principles, while maintaining the spirit of the present principles.
  • the metadata is referenced against a look up table that includes information such as keywords, services, and how such metadata can be used for introducing additional services.
  • the additional services can be, but are not limited to, advertisements, games linked to the media content, social networking applications, and so forth.
  • the metadata in the header can be ignored.
  • the metadata can be associated with more appropriate content than would otherwise be presented to the user.
  • the metadata can result in content-to-advertising matches not present in the normally provided advertisements. Accordingly, advertisements directed to exotic cars, motorcycles, exotic travel destinations, sharp clothing, and so forth can be presented to the user instead of advertisements directed to content unrelated items such as diapers, heart medicine, and so forth.
  • TABLE 1 shows exemplary metadata codes and relevant information that can be looked up relative to such metadata codes, in accordance with an embodiment of the present principles.
  • the column entitled "metadata code” relates to eight character metadata codes that can be embedded in the header of a file.
  • the metadata codes are 8 characters in length, but other data lengths can be used in accordance with the teachings of the present principles, while maintaining the spirit of the present principles.
  • the column entitled "associated keywords” relates to the keywords that are associated with a media file.
  • different keywords such as sports, baseball, adventure movie, Harrison Ford, Star Wars®, and so forth can be used.
  • the keywords can be used to dynamically determine the services.
  • a keyword such as sports can be used to select one or more additional services that relate to sports.
  • a keyword such as baseball can further narrow down the additional services that can be provided to the user.
  • the dynamic aspect relates to, for example, how the keywords are used.
  • the attribution feature can change how the keywords are used to identify the additional services. It is to be appreciated that the present principles are not limited to the preceding keywords and, thus, other keywords can also be used in
  • the column entitled "service” relates to the types of service that can be referenced with keywords. For example, advertising is for advertisements such as video advertisements, banner advertisements, audio advertisements, and so forth that can be displayed/outputted with a received filed.
  • a service such as "Major League Baseball” (MLB) can be an attempt to promote the MLB network and/or an attempt to provide a stream related to MLB.
  • MLB Major League Baseball
  • the column entitled "attribution" is used either for promoting a service related to the keywords or promoting another service which is a competitor of a service.
  • the positive attribution would have an advertisement which is related to baseball as a sport.
  • a negative attribution would have an advertisement which is an alternative to baseball as a sport.
  • a sport such as basketball may be promoted instead of showing an advertisement for baseball. It is to be
  • the metadata can be essentially ignored.
  • a media consumption device can be instructed to ignore the metadata outright, or can be configured to selectably invoke or not invoke the one or more services responsive to (information in) the metadata.
  • the metadata can include a code, symbol, and/or so forth in order to signal whether or not to invoke the one or more services.
  • a single bit can be used to indicate whether to ignore or act upon the metadata in the header.
  • FIG. 4 shows an exemplary method 400 for generating metadata for a header, in accordance with an embodiment of the present principles.
  • receive media content (e.g., a movie, a television program, and so forth).
  • the received media content is currently at the post- production stage.
  • the media content is embodied in a file
  • step 420 identify one or more services to be selectably invoked responsive to a playback of the media file.
  • the metadata includes information (e.g., a unique metadata code) that is subsequently evaluated in order to determine the one or more services identified at step 420.
  • the information can be evaluated by a media consumption device or other device including, but not limited to, a set top box, a television, and so forth.
  • encode the media file with the header e.g., a unique metadata code
  • the one or more networks include and/or otherwise involve a distribution network such as distribution network 300.
  • FIG. 5 shows an exemplary method 500 for processing metadata from a header, in accordance with an embodiment of the present principles.
  • step 510 receive the encoded media file with the header.
  • step 520 parse the metadata from the header.
  • decode the metadata can include, for example, converting the metadata into a different format and/or uncompressing the metadata.
  • step 540 associate the metadata (e.g., a unique metadata code) in the header with the one or more services (i.e., the services initially identified in step 420 of method 400).
  • the associating of the metadata with the one or more services can include, for example, comparing the metadata to information included in a storage device. In an embodiment, information in a look up table is compared to the metadata in order to identify the one or more services.
  • step 550 provide the associated one or more services to the user.
  • methods 400 and 500 are primarily directed to the inventive steps of the present principles, some steps may have been omitted for the sake of brevity. For example, the decoding of the media file and other steps have been omitted in order to focus on the inventive steps of the present principles.
  • one advantage/feature is a method that includes identifying one or more services to be selectably invoked responsive to a playback of a media file.
  • the method further includes generating metadata for a header for the media file, the metadata for identifying the one or more services.
  • the method also includes transmitting the media file with the header to a media player-renderer device or to a media content storage device for re-transmission to the media player-renderer device.
  • the one or more services relate to at least one of advertisements and additional media.
  • Another advantage/feature is the method as described above, wherein the media file and the header are transmitted over one or more media distribution networks.
  • Yet another advantage/feature is the method as described above, wherein the media content storage device is comprised in the one or more media distribution networks.
  • Still another advantage/feature is the method as described above, wherein the metadata is associated with one or more keywords related to the media file and an attribution feature.
  • the attribution feature indicates whether to selectively identify the one or more services as relating to the one or more keywords or as relating to an alternate to the one or more keywords.
  • Another advantage/feature is the method as described above, wherein the additional media includes game content and a social networking application.
  • Another advantage/feature is the method as described above, wherein a plurality of different versions of the media file are produced for a plurality of different media distribution outlets.
  • the one or more services relate to at least one of which of the plurality of different distribution outlets is used to transmit the media file and which of the plurality of different versions of the media file is transmitted.
  • Another advantage/feature is a method performed by a media player- renderer device.
  • the method includes receiving a media file with a header.
  • the header includes metadata for identifying one or more services to be selectably invoked responsive to a playback of a media file.
  • the method further includes parsing the header from the media file.
  • the method also includes selectably invoking the one or more services responsive to the metadata.
  • the one or more services relate to at least one of advertisements and additional media.
  • Another advantage/feature is the method performed by a media player renderer device as described above, wherein the selectably invoking step includes comparing the metadata to information included in a look up table.
  • Another advantage/feature is the method performed by a media player renderer device as described above, wherein the metadata is associated with one or more keywords related to the media file and an attribution feature.
  • the attribution feature indicates whether to selectively identify the one or more services as relating to the one or more keywords or as relating to an alternate to the one or more keywords.
  • Another advantage/feature is the method performed by a media player renderer device as described above, wherein the additional media includes game content and a social networking application.
  • Another advantage/feature is the method performed by a media player renderer device as described above, wherein the media file comprises post- production media content.
  • teachings of the present principles are implemented as a combination of hardware and software.
  • the software may be
  • the application program may be uploaded to, and executed by, a machine comprising any suitable architecture.
  • the machine is implemented on a computer platform having hardware such as one or more central processing units (“CPU"), a random access memory (“RAM”), and input/output ("I/O") interfaces.
  • CPU central processing units
  • RAM random access memory
  • I/O input/output
  • the computer platform may also include an operating system and microinstruction code.
  • the various processes and functions described herein may be either part of the microinstruction code or part of the application program, or any combination thereof, which may be executed by a CPU.
  • various other peripheral units may be connected to the computer platform such as an additional data storage unit and a printing unit.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Library & Information Science (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne des procédés et des appareils destinés à la génération et au traitement de métadonnées pour un en-tête. Un procédé consiste à identifier (420) un ou plusieurs services devant être invoqués de manière sélective en réponse à une lecture d'un fichier multimédia. Le procédé consiste en outre à générer (430) des métadonnées pour un en-tête destiné au fichier multimédia, les métadonnées servant à identifier le ou les services. Le procédé consiste également à transmettre (450) le fichier multimédia avec l'en-tête à un dispositif de lecture-rendu multimédia ou à un dispositif de stockage de contenu multimédia en vue de la retransmission au dispositif de lecture-rendu multimédia. Le ou les services se rapportent au moins à des annonces publicitaires ou à des contenus multimédia supplémentaires.
PCT/US2013/074096 2013-12-10 2013-12-10 Génération et traitement de métadonnées pour un en-tête WO2015088497A1 (fr)

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PCT/US2013/074096 WO2015088497A1 (fr) 2013-12-10 2013-12-10 Génération et traitement de métadonnées pour un en-tête

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WO2015088497A1 true WO2015088497A1 (fr) 2015-06-18

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Publication number Priority date Publication date Assignee Title
US20020088010A1 (en) * 2000-11-16 2002-07-04 Dudkiewicz Gil Gavriel Interactive system and method for generating metadata for programming events
EP1981275A1 (fr) * 2007-04-11 2008-10-15 Vodafone Holding GmbH Procédé pour l'insertion d'un contenu supplémentaire dans au moins un contenu numérique au moyen d'intermédiation de contenu supplémentaire
US20090193456A1 (en) * 2008-01-29 2009-07-30 Samsung Electronics Co., Ltd. Information storage medium storing metadata and method of providing additional contents, and digital broadcast reception apparatus
WO2009149440A1 (fr) * 2008-06-06 2009-12-10 Divx, Inc. Systèmes de distribution multimédia et de lecture, et procédés utilisant des structures de métadonnées améliorées
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US20020088010A1 (en) * 2000-11-16 2002-07-04 Dudkiewicz Gil Gavriel Interactive system and method for generating metadata for programming events
EP1981275A1 (fr) * 2007-04-11 2008-10-15 Vodafone Holding GmbH Procédé pour l'insertion d'un contenu supplémentaire dans au moins un contenu numérique au moyen d'intermédiation de contenu supplémentaire
US20090193456A1 (en) * 2008-01-29 2009-07-30 Samsung Electronics Co., Ltd. Information storage medium storing metadata and method of providing additional contents, and digital broadcast reception apparatus
WO2009149440A1 (fr) * 2008-06-06 2009-12-10 Divx, Inc. Systèmes de distribution multimédia et de lecture, et procédés utilisant des structures de métadonnées améliorées
US20090320061A1 (en) * 2008-06-19 2009-12-24 Microsoft Corporation Advertising Based on Keywords in Media Content
US20130311287A1 (en) * 2012-05-17 2013-11-21 Realnetworks, Inc. Context-aware video platform systems and methods

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