WO2014207646A1 - Système et procédé pour surveiller un comportement de client par rapport à un agencement de présentation de produit - Google Patents

Système et procédé pour surveiller un comportement de client par rapport à un agencement de présentation de produit Download PDF

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Publication number
WO2014207646A1
WO2014207646A1 PCT/IB2014/062533 IB2014062533W WO2014207646A1 WO 2014207646 A1 WO2014207646 A1 WO 2014207646A1 IB 2014062533 W IB2014062533 W IB 2014062533W WO 2014207646 A1 WO2014207646 A1 WO 2014207646A1
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WO
WIPO (PCT)
Prior art keywords
customer
sensors
data
display arrangement
monitoring system
Prior art date
Application number
PCT/IB2014/062533
Other languages
English (en)
Inventor
Daniel Alexandre Da Silva CARVALHO
Erich Charl WASSERMANN
Grant Stephan PURDON
Max Matthew Davison
Sean BLYTH
Original Assignee
Barrows Design & Manufacturing (Pty) Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Barrows Design & Manufacturing (Pty) Ltd filed Critical Barrows Design & Manufacturing (Pty) Ltd
Publication of WO2014207646A1 publication Critical patent/WO2014207646A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates to system and method for monitoring customer behavior in a retail environment. More particularly, the invention relates to a system and method for monitoring customer interaction with a point of sale (POS) product display.
  • POS point of sale
  • Brand owners are under constant pressure to meet growing customer demands by, for example, improving product visibility inside retails outlets, monitoring brand popularity and the like. It is the inventors' contention that current customer tracking or monitoring methods and systems are generally aimed at facilitating retailers in monitoring customer traffic and behavior throughout retail outlets. Known methods include observing customers within a retail outlet by means of surveillance cameras located throughout a store as well as using laser beams to monitor customer foot traffic patterns. These known systems are not intended to provide intelligent feedback pertaining to the performance of specific product brands. Accordingly, it is difficult for brand owners to accurately assess the relative popularity of their products against competing brands or different products within their own product ranges. OBJECT OF THE INVENTION
  • the object of this Invention is to provide a system and method which will at least partially alleviate the above problem indicated above.
  • a customer behavior monitoring system including: one or more sensors iocatabie within the vicinity of a product display arrangement, operable to detect a customer within a predetermined proximity range of a product display arrangement and measure the customers proximity to the display arrangement in order to gather customer data for transmission to a processing means; at least one processor, the processor being in communication with the one or more sensors and being operable to receive the customer data; and in which the processor may be operable to periodically transmit the customer data over a communications network to a remote computerized storage facility adaptable to receive the data and store the data in associated relation to the one or more sensors respectively; a computer program executable on a processing device associated with the computerized storage facility, the computer program being executable to analyze the customer data against predetermined criteria in order to determine customer behavior in relation to the product display arrangement associated with the one or more sensors; a user interface for accessing the computerized storage facility over a communications network and utilizing the computer program; and wherein, in use, a system user is able
  • the product display arrangement comprises a point-of-sale (POS) display of the type generally found in retail stores and which is intended to attract customers en route to a check-out facility.
  • POS point-of-sale
  • the product display arrangement may be iocatabie in the vicinity of general product shelving space within a store.
  • the one or more sensors may include operatively upwardly facing infrared sensors, the sensors being configurable to activate upon detection of a trigger within a vertical plane relative to the display arrangement and within a predetermined proximity range.
  • a trigger would include a customer reaching into the display arrangement to handle a product.
  • the sensors may include operatively downward facing blocks or beams Iocatabie in front of the product display arrangement.
  • the sensors may be configurable to determine the exact location on the display arrangement of a customer interaction.
  • the exact location may comprise an exact shelf within the arrangement.
  • the system may include one or more sensors for defecting a trigger in the form of customer traffic passing by the product display arrangement within a predetermined proximity range thereof.
  • the sensors may comprise operatively outwardly facing sensors.
  • the processing means may comprise a programmable central processing unit (CPU).
  • the customer data may be in the form of a unit representing a measurement of distance.
  • the customer data is transmitted to the remote computerized storage facility via a programmable communications gateway
  • the processor includes unique identifier means operable to uniquely identify the processor to the communications gateway.
  • a plurality of processor may be in communication with a single communications gateway.
  • the communications gateway may be programmable to request and receive data from one or more processors queue the data and schedule data uploads to the computerized storage facility.
  • the communications gateway may be configured to transmit a deactivation signal to the processor to deactivate a sensor once a predefined period of time has passed following activation of the sensor within a given proximity range.
  • the communications gateway may be operable to control registration of additional processors to the system which may be required from time to time.
  • the processor may include at least two integrated communication means for communicating over a wireless network which may be in the form of one or more wireless modems.
  • the communications gateway may include at least two integrated communications means for communicating over a wireless network and which may be in the form of one or more wireless modems.
  • the remote computerized storage facility may comprise a computerized database executable on a web-based server.
  • the computerized database may be accessible via a user interface in the form of one or more hypertext web pages accessible over the internet by means of a web browser, the user interface preferably being secure.
  • the sensor means may include barcode reading means for operatively identifying specific products located on the product display arrangement and with which a customer has been within a predefined proximity range of.
  • System users may include brand owners, brand representatives, product suppliers and any other party having an interest in monitoring customer behavior in relation to branded products on display in a retail environment.
  • a customer behavior monitoring device locatable in the vicinity of a product display arrangement, the device comprising: one or more sensors, operable to detect a customer within a predetermined proximity range of a product display arrangement and measure the customer's proximity to the display arrangement in order to gather customer data for transmission to one or more processors; in which the processor are in communication with the one or more sensors and being operable to receive the customer data and periodically transmit the customer data over a communications network to a computerized storage facility and wherein a computer program executable on a processing device associated with the computerized storage facility is executable to analyze the customer data against predetermined criteria in order to determine customer behavior in relation to the product display arrangement associated with the one or more sensors.
  • a method for monitoring customer behavior in relation to a product display arrangement including the steps of: detecting a customer within a predetermined proximity range of the product display arrangement using one or more sensors wherein the sensors are operable to measure the proximity of the customer to the display arrangement; measuring the proximity of the customer to the display arrangement and formulating customer data; transmitting the customer data to at least one processor operable to communicate with the one or more sensors; periodically transmitting the data to an external computerized storage facility in communication with the processor; storing the customer data on the storage facility in associated relation to the one or more sensors respectively; providing a user interface means in communication with the computerized storage facility by means of which a system user may access customer data pertaining to the user's display arrangement over a communications network; and analyzing the data by means of a computer program executable on a processing device associated with the computerized storage facility against predetermined criteria in order to determine customer behavior in relation to one or more display arrangements associated with the one or more sensors.
  • Figure 1 shows a block diagram illustrating the system of the invention.
  • a customer monitoring system for monitoring customer behaviour iocatabie in the vicinity of a product display arrangement is generally indicated by reference numeral 100.
  • the system 100 generally includes sensor means 1 10 operable to detect a customer 1 12 within a predetermined proximity range to a product display arrangement 1 14, generally of the type referred to in the retail industry as a point-of-sale (POS) display.
  • the sensor means of the system is operable to measure the customers proximity to the display arrangement and then transmit this proximity data to a processing means 1 16, with which it is in communication over a wireless communications network.
  • the processing means is in the form of a central processing unit (CPU) having capability to at least store the received data as a distance measurement and to associate the data with a particular POS display.
  • CPU central processing unit
  • the system further provides for the CPU to intermittently communicate the stored data to a remote computerized storage facility 1 18, which, in the preferred embodiment of the invention, comprises a computerized database which is executable on a web-based server.
  • the database includes a processor which is controllable by a computer program to analyze stored data against predetermined criteria in order to determine and assess customer behavior in relation to the specific POS display.
  • the sensor means generally comprise a plurality of automatic infrared proximity sensors locatable on or in the vicinity of a POS display.
  • the system provides for both operativeiy upwardly facing sensors and operatively outwardly facing sensors so as to enable detection of a sensor trigger, in the form of movement by a customer within a predefined proximity, in both the vertical and horizontal planes.
  • the sensors may also comprise downward facing blocks or beams locatable in front of the display unit. As such, the sensors would not only be able to detect customer movement, generally referred to as foot traffic, passing by or pausing next to the POS display but also customers reaching into the POS display to reach for a product.
  • the sensors may be configurable to determine an exact location on the display with which the customer interacted, for example a specific shelf. The inventors further envisage that the sensors would include discreet integrated barcode scanners 120 in order to determine exact products with which customers interacted.
  • the CPU is operable to transmit data fed to it by the sensors to the server via a central programmable communications gateway 122.
  • the communications gateway allows for numerous CPUs, which may but not necessarily belong to the same user, to be connected to the server via a single gateway in communication therewith and also manages and controls the addition of new CPUs to be connected thereto.
  • the communications gateway is programmable to request and receive data from the CPU, queue the received data and schedule the upload thereof to the server.
  • the communications gateway may be configured to transmit a signal to a CPU to deactivate an associated sensor after a predetermined period of time has expired following activation by a triggering event.
  • a triggering event would typically comprise a customer moving within a predetermined proximity range of the display stand and, in this regard, the system may be configured to apply different deactivation time periods across varying proximity ranges.
  • the CPU and the central communications gateway are configured to transmit data across a wireless communications network via a wireless modem device.
  • the system provides for the inclusion of one or more additional modems 124 to be integrated into both the CPU and the communications gateway.
  • the inclusion of redundant additional modems serves as a failsafe in the event of a failure of the gateway.
  • the inventors envisage that the system will require a regulated two amp power supply 126 operable to produce 12 volts for transmission directly to the modems.
  • the power supply may be configured to receive mains 128 input or input from a battery pack 130.
  • the battery pack would be intelligently chargeable by means of a solar panel 132.
  • the 12 volt power supply will supply a low power supply for supplying power to low power electronic components of the system. It is contemplated that these low power components will not lose significant amounts of energy through heat conversion, thus providing for extended battery life.
  • System users 134 are able to access the data stored in the database by means of a secure user interface, preferably in the form of one or more webpages accessible via a web client, in terms of the system, a registered user will have access only to data relating to the user's own specific display arrangement or arrangements where applicable.
  • users Upon registration, users will be designated a unique user name and password to enable that user to access the system, in this manner, users of the system will be able to periodically monitor and analyze customer behavior in relation to their products and product displays and adjust their marketing strategies based on information made available in terms of the system.
  • ⁇ will be understood that numerous embodiments of the system, method and device of the invention are possible without departing from the scope here.

Abstract

L'invention concerne un système et un procédé de surveillance de comportement de client. Le système comprend des capteurs pouvant être positionnés au voisinage d'un agencement de présentation de produit, permettant de détecter un client dans une plage de proximité prédéterminée de l'agencement et mesurer la proximité du client de ce dernier afin de collecter des données de client à transmettre à un ou plusieurs processeurs. Le processeur est en communication avec les capteurs et sert à recevoir les données de client et transmettre périodiquement les données sur un réseau de communication à une installation de stockage informatisé pouvant recevoir les données et stocker les données associées aux capteurs respectifs. Un programme d'ordinateur pouvant être exécuté sur un dispositif de traitement associé à l'installation de stockage peut être exécuté pour analyser les données de client par rapport à des critères prédéterminés, de façon à déterminer un comportement de client par rapport à l'agencement de présentation de produit associé à ou aux capteurs.
PCT/IB2014/062533 2013-06-24 2014-06-23 Système et procédé pour surveiller un comportement de client par rapport à un agencement de présentation de produit WO2014207646A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA2013/04668 2013-06-24
ZA201304668 2013-06-24

Publications (1)

Publication Number Publication Date
WO2014207646A1 true WO2014207646A1 (fr) 2014-12-31

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PCT/IB2014/062533 WO2014207646A1 (fr) 2013-06-24 2014-06-23 Système et procédé pour surveiller un comportement de client par rapport à un agencement de présentation de produit

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WO2016203181A1 (fr) 2015-06-17 2016-12-22 M3A Système de gestion d'entreprise
US10123172B2 (en) 2017-01-05 2018-11-06 International Business Machines Corporation Customer touchpoint patterns and associated sentiment analysis
US10373189B2 (en) * 2015-05-13 2019-08-06 Shelfbucks, Inc. Systems and methods for data transfer from pop displays with wireless beacons and engaged mobile devices
US10861051B2 (en) 2016-10-05 2020-12-08 Abl Ip Holding, Llc Assessing and reporting in-store recycling of wireless beacon components used with retail displays
US11170409B2 (en) 2017-05-19 2021-11-09 Abl Ip Holding, Llc Wireless beacon based systems utilizing printable circuits

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US20120228240A1 (en) * 2011-03-08 2012-09-13 T-Ink, Llc Intelligent Display And Fixture System
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US20080249858A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Automatically generating an optimal marketing model for marketing products to customers
US20130090996A1 (en) * 2010-04-13 2013-04-11 Dean Stark Interactive video shelving system
US20120228240A1 (en) * 2011-03-08 2012-09-13 T-Ink, Llc Intelligent Display And Fixture System
EP2587436A2 (fr) * 2011-10-28 2013-05-01 Adidas AG Système de vente au détail interactive

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Cited By (21)

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Publication number Priority date Publication date Assignee Title
US11042894B2 (en) 2015-05-13 2021-06-22 Abl Ip Holding, Llc Systems and methods for POP display and wireless beacon engagement with mobile devices
US10373190B2 (en) 2015-05-13 2019-08-06 Shelfbucks, Inc. System and methods for determining location of pop displays with wireless beacons through engagement with mobile devices
US11507973B2 (en) 2015-05-13 2022-11-22 Abl Ip Holding, Llc System and methods for determining location of pop displays with wireless beacons using mobile applications on mobile devices
US11062345B2 (en) 2015-05-13 2021-07-13 Abl Ip Holding, Llc Systems and methods for activity measurement around pop displays with wireless beacons
US11062344B2 (en) 2015-05-13 2021-07-13 Abl Ip Holding, Llc Systems and methods for POP display and wireless beacon execution with wireless network gateways
US10410240B2 (en) 2015-05-13 2019-09-10 Shelfbucks, Inc. System and methods for determining location of consumer product displays with wireless beacons using known wireless beacon locations
US10410238B2 (en) 2015-05-13 2019-09-10 Shelfbucks, Inc. System and methods for determining location of pop displays with wireless beacons using wireless network gateways
US11080744B2 (en) 2015-05-13 2021-08-03 Abl Ip Holding, Llc Systems and methods for dynamically transmitting content to potential customers
US10713681B2 (en) 2015-05-13 2020-07-14 Abl Ip Holding, Llc Determining location of POP displays with wireless beacons using time-based interactions with mobile devices
US11074606B2 (en) 2015-05-13 2021-07-27 Abl Ip Holding, Llc System and methods for determining location of pop displays with wireless beacons using mobile applications on mobile devices
US10373189B2 (en) * 2015-05-13 2019-08-06 Shelfbucks, Inc. Systems and methods for data transfer from pop displays with wireless beacons and engaged mobile devices
WO2016203181A1 (fr) 2015-06-17 2016-12-22 M3A Système de gestion d'entreprise
US10861051B2 (en) 2016-10-05 2020-12-08 Abl Ip Holding, Llc Assessing and reporting in-store recycling of wireless beacon components used with retail displays
US11188947B2 (en) 2016-10-05 2021-11-30 Abl Ip Holding, Llc Analyzing movement of data collectors/gateways associated with retail displays
US11227311B2 (en) 2016-10-05 2022-01-18 Abl Ip Holding, Llc Local data acquisition for retail displays with wireless beacons
US11244355B2 (en) 2016-10-05 2022-02-08 Abl Ip Holding, Llc Geofencing with wireless beacon based consumer product marketing
US10123172B2 (en) 2017-01-05 2018-11-06 International Business Machines Corporation Customer touchpoint patterns and associated sentiment analysis
US10334398B2 (en) 2017-01-05 2019-06-25 International Business Machines Corporation Customer touchpoint patterns and associated sentiment analysis
US10587984B2 (en) 2017-01-05 2020-03-10 International Business Machines Corporation Customer touchpoint patterns and associated sentiment analysis
US11170409B2 (en) 2017-05-19 2021-11-09 Abl Ip Holding, Llc Wireless beacon based systems utilizing printable circuits
US11270348B2 (en) 2017-05-19 2022-03-08 Abl Ip Holding, Llc Systems and methods for tracking products transported in shipping containers

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