WO2014134680A1 - Procédé de communication de contenu en temps réel à au moins un utilisateur en fonction de son emplacement - Google Patents

Procédé de communication de contenu en temps réel à au moins un utilisateur en fonction de son emplacement Download PDF

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Publication number
WO2014134680A1
WO2014134680A1 PCT/AU2014/000218 AU2014000218W WO2014134680A1 WO 2014134680 A1 WO2014134680 A1 WO 2014134680A1 AU 2014000218 W AU2014000218 W AU 2014000218W WO 2014134680 A1 WO2014134680 A1 WO 2014134680A1
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WO
WIPO (PCT)
Prior art keywords
location
data
computer
server
specific content
Prior art date
Application number
PCT/AU2014/000218
Other languages
English (en)
Inventor
Andrew David SNELL
Christopher Ernest SHACKLETON
Original Assignee
Rollercoaster Digital Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2013900769A external-priority patent/AU2013900769A0/en
Application filed by Rollercoaster Digital Pty Ltd filed Critical Rollercoaster Digital Pty Ltd
Publication of WO2014134680A1 publication Critical patent/WO2014134680A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Definitions

  • the present invention relates to displaying content and in particular to a computer- implemented method, a server, and a computer readable storage medium for communicating real time content.
  • the invention seeks to provide a computer-implemented method, a server, and a computer readable storage medium for communicating real time content to at least one user according to their location which will overcome or substantially ameliorate at least some of the deficiencies of the prior art, or to at least provide an alternative.
  • the present invention relates to displaying content and in particular to a computer-implemented method, a server, and a computer readable storage medium for communicating real time content to at least one user according to display parameters.
  • a computer-implemented method for communicating real time content to at least one user according to their location comprising:
  • location specific content data in accordance with display parameters, including in relation to the location data or a combination with the date and time, and other relevant factors.
  • Preferably display parameters includes in relation to the location data and a combination with one or more of: Date and time, Identification of user data, Priority, Elevation, Light readings, Restricted material, wherein a modified location specific content data is available.
  • display parameters separately and in combination add distinctive different synergistic effects and controls of the display parameter by creating the particular modified location specific content data.
  • location specific content data being provided to the at least one user in real time affords the at least one user the opportunity to take advantage of any events, goods or services that may be available within the vicinity of the at least one user's location in real time.
  • a content provider can benefit from offering events, goods or services to the at least one user when the at least one user is in the vicinity of the content provider or a public area or outlet displaying the location specific content associated with the content provider.
  • the computer-implemented method further comprises:
  • the computer-implemented method further comprises:
  • location specific content data being provided to the at least one user for display on the display device in real time affords the at least one user with a visual indication of any events, goods or services thai may be available within the vicinity of the at least one user's location in real time.
  • the location data is received from a location sensing means.
  • the location sensing means comprises a GPS receiver or similar.
  • the location of the at least one user can be determined by GPS.
  • the location sensing means comprises an RFID reader for reading RFID tag data.
  • the location of the at least one user can be determined by an RF!D reader located within the vehicle receiving RFID tag data transmitted from an RFID tag located at a known location.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to a wireless network access point.
  • the location of the at least one user can be determined by a wireless enabled electronic device located within the vehicle receiving a radio signal when the vehicle is in proximity to a wireless network access point or hotspot located at a known location.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to one or more cell towers.
  • the location of the at least one user can be determined using a technique known as multilateration to calculate the differences in time for a signal transmitted from an electronic device configured for cellular communication that is located within the vehicle to travel to each cell tower of known location when the vehicle is in proximity to the cell towers.
  • calculating location specific content data comprises receiving the location data via a data network interface.
  • the computer-implemented method further comprises:
  • the content provider being a registered content provider can add new content as content data or update existing content data stored within the database and file store through the at least one database connection and server connection as required.
  • the computer-implemented method further comprises:
  • the statistical data can be monitored and the content data stored on the at least one database connection revised in accordance with the statistical data to ensure greater effectiveness when delivering the revised content data in real time to the at least one user.
  • the computer-implemented method further comprises:
  • the computer-implemented method further comprises:
  • a server for communicating real time content to at least one user according to their location comprising:
  • the server further comprises a display device coupled to the processor, wherein the processor is further controlled by the computer program code to:
  • the server further comprises 3 display device coupled to the processor, wherein the processor is further controlled by the computer program code to:
  • the location data is received from a location sensing means.
  • the location sensing means comprises a GPS receiver.
  • the location sensing means comprises an RFID reader for reading RFID tag data.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to a wireless network access point.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to one or more cell towers
  • selecvting location specific content data comprises receiving the location data via a data network interface.
  • the at least one database connection is further configured to include content provider registration data, the processor being further controlled by the computer program code to:
  • the processor is further controlled by the computer program code to:
  • the processor is further controlled by the computer program code to:
  • the processor is further controlled by the computer program code to: - update the content data via the at least one database connection in accordance with the revised content data.
  • a computer readable storage medium for communicating real time content to at least one user according to their location, the computer readable storage medium comprising computer program code instructions recorded thereon, the computer program code instructions being executable by a computer and comprising instructions for:
  • the computer readable storage medium further comprises instructions for:
  • the computer readable storage medium further comprises instructions for:
  • the location data is received from a location sensing means.
  • the location sensing means comprises a GPS receiver.
  • the location sensing means comprises an RFID reader for reading RFID tag data.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to a wireless network access point.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to one or more cell towers.
  • calculating location specific content data comprises receiving the location data via a data network interface.
  • the computer readable storage medium further comprises instructions for:
  • the computer readable storage medium further comprises instructions for:
  • the computer readable storage medium further comprises instructions for:
  • the computer readable storage medium further comprises instructions for:
  • a client computing device for communicating real time content to at least one user according to their location, the client computing device comprising:
  • a memory device for storing digital data including computer program code and being coupled to the processor via a bus;
  • the location specific content data can be received by the server selecting and providing to the at least one user.
  • the location specific content data in accordance with the display parameters including the location data can be included in the database and the at least one user can select the location specific content data from the database.
  • the database can be a lookup table this could be on the portable device of the at least one user.
  • the processor is further controlled by the computer program code to:
  • the client computing device further comprises a display device coupled to the processor, wherein the processor is further controlled by the computer program code to: - output the location specific content data to the display device for displaying to the at least one user.
  • the client computing device further comprises a location sensing means, the location means being configured for obtaining the location data.
  • the location sensing means comprises a GPS receiver.
  • the location sensing means comprises an RFID reader for reading RFID tag data.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to a wireless network access point.
  • the location sensing means is adapted to determine the location of the at least one user from their proximity to one or more cell towers.
  • FIG. 1 shows a computing device on which the various embodiments described herein may be implemented in accordance with a preferred embodiment of the present invention
  • Fig. 2 shows an exemplary client computing device configured for receiving location specific content data in accordance with another preferred embodiment of the present invention.
  • Fig. 3 shows a network system of computing devices on which the various embodiments described herein may be implemented in accordance with a preferred embodiment of the present invention, wherein the network system comprises (i) an application server, or (ii) a web server;
  • FIG. 4 show steps of a computer-implemented method for communicating real time content to users according to their location in accordance with a preferred embodiment of the present invention
  • FIG. 5 show additional steps of the computer-implemented method of Fig. 4:
  • FIG. 6 shows an exemplary system for communicating real time content to users according to their location via a cellular or wireless communication interface in accordance with another preferred embodiment of the present invention
  • FIG. 7 shows an exemplary system for communicating real time content to users according to their location via a local area network (LAN) in accordance with another preferred embodiment of the present invention.
  • LAN local area network
  • FIG. 8 shows an exemplary system for communicating real time content to users according to their location via physical transfer means in accordance with another preferred embodiment of the present invention.
  • Fig. 1 shows a general computing device 100 on which the various embodiments described herein may be implemented.
  • the computer program code instructions may be divided into one or more computer program code instruction libraries, such as dynamic link libraries (DLL), wherein each of the libraries performs a one or more steps of the method. Additionally, a subset of the one or more of the libraries may perform graphical user interface tasks relating to the steps of the computer- implemented method 300.
  • the computing device 100 comprises semiconductor memory 110 comprising volatile memory such as random access memory (RAM) or read only memory (ROM).
  • the memory 110 may comprise either RAM or ROM or a combination of RAM and ROM.
  • the computing device 100 comprises a computer program code storage medium reader 130 for reading the computer program code instructions from computer program code storage media 120.
  • the storage media 120 may be optical media such as CD-ROM disks, magnetic media such as floppy disks and tape cassettes or flash media such as USB memory sticks.
  • the computing device 100 further comprises an I/O interface 140 for communicating with one or more peripheral devices.
  • the I/O interface 140 may offer both serial and parallel interface connectivity.
  • the I/O interface 140 may comprise a Small Computer System Interface (SCSI), Universal Serial Bus (USB) or similar I/O interface for interfacing with the storage medium reader 130.
  • the I/O interface 140 may also communicate with one or more human input devices (HID) 160 such as keyboards, pointing devices, joysticks and the like.
  • the I/O interface 140 may also comprise a computer to computer interface, such as a Recommended Standard 232 (RS-232) interface, for interfacing the device 100 with one or more personal computer (PC) devices 190.
  • the I/O interface 140 may also comprise an audio interface for communicate audio signals to one or more audio devices 1050, such as a speaker or a buzzer.
  • the computing device 100 also comprises a data network interface 170 for communicating with one or more computer networks 180.
  • the network 180 may be a wired network, such as a wired EthernetTM network or a wireless network, such as a BluetoothTM network or IEEE 802.11 network.
  • the network 180 may be a local area network (LAN), such as a home or office computer network, or a wide area network (WAN), such as the Internet or private WAN.
  • LAN local area network
  • WAN wide area network
  • the computing device 100 comprises an arithmetic logic unit or processor 1000 for performing the computer program code instructions.
  • the processor 1000 may be a reduced instruction set computer (RISC) or complex instruction set computer (CISC) processor or the like.
  • the computing device 100 further comprises a storage device 1030, such as a magnetic disk hard drive or a solid state disk drive.
  • Computer program code instructions may be loaded into the storage device 1030 from the storage media 120 using the storage medium reader 130 or from the network 180 using the data network interface 170.
  • an operating system and one or more software applications are loaded from the storage device 1030 into the memory 1 10.
  • the processor 1000 fetches computer program code instructions from memory 1 10, decodes the instructions into machine code, executes the instructions and stores one or more intermediate results in memory 110.
  • the instructions stored in the memory 110 when retrieved and executed by the processor 1000, may configure the computing device 100 as a special-purpose machine that may perform the functions described herein.
  • the computing device 100 also comprises a video interface 0 0 for conveying video signals to a display device 1020, such as a liquid crystal display (LCD), cathode-ray tube (CRT) or similar display device.
  • a display device 1020 such as a liquid crystal display (LCD), cathode-ray tube (CRT) or similar display device.
  • LCD liquid crystal display
  • CRT cathode-ray tube
  • the computing device 100 also comprises a communication bus subsystem 150 for interconnecting the various devices described above.
  • the bus subsystem 150 may offer parallel connectivity such as Industry Standard Architecture (ISA), conventional Peripheral Component Interconnect (PCI) and the like or serial connectivity such as PCI Express (PCIe), Serial Advanced Technology Attachment (Serial ATA) and the like.
  • ISA Industry Standard Architecture
  • PCI Peripheral Component Interconnect
  • PCIe PCI Express
  • Serial Advanced Technology Attachment Serial ATA
  • Fig. 3 shows a general system 200 comprising a network of computing devices 100 on which the various embodiments described herein may be implemented.
  • the system 200 is offered to content providers as a service to target users, hereinafter referred to as a target audience, in a location-specific manner.
  • the system 200 comprises a server 210 in the form of an application server (see Fig. 3 (i)) for serving one or more client computing devices 220 or portable devices and one or more general computing devices 100 running a browser application 280 over a data network 180, or a web server (see Fig. 3 (ii)) for serving one or more client computing devices 220 and one or more general computing devices 100 running a browser application 280 over the Internet 230.
  • a server 210 in the form of an application server (see Fig. 3 (i)) for serving one or more client computing devices 220 or portable devices and one or more general computing devices 100 running a browser application 280 over a data network 180, or a web server (see Fig. 3 (ii)) for serving one or more client computing devices 220 and one or more general computing devices 100 running a browser application 280 over the Internet 230.
  • the server 210 comprises the basic components described above for the general computing device 100 (see Fig. 1 ).
  • the server 210 further comprises a database connection with a database 270 for storing digital data.
  • the database 270 may comprise digital data relating to content provided by the content providers in the form of events, goods and/or services.
  • the content providers are first required to register their details. Such details are stored on the database 270 as content provider registration data.
  • content providers can subscribe to use the system 200 and obtain a license key according to the number of advertising campaigns they are running on the system 200, and the numbers of display devices the campaigns are being displayed on.
  • the server 210 may be adapted for several tasks, including calculating and sending location specific content data to the client computing devices 220, calculating verification data to verify the identity of a content provider as a registered content provider, and the like.
  • the web server 210 is provided with a web server application 240 for receiving requests, such as Hypertext Transfer Protocol (HTTP) and File Transfer Protocol (FTP) requests, and serving hypertext web pages or files in response.
  • the web server application 240 may be, for example the ApacheTM or the Microsoft [M IIS HTTP server.
  • the web server 210 is also provided with a hypertext preprocessor 250 for processing one or more web page templates 260 and data from one or more databases 270 to generate hypertext web pages.
  • the hypertext preprocessor may, for example, be the PHP: Hypertext Preprocessor (PHP) or Microsoft Asp' M hypertext preprocessor.
  • the web server 210 is also provided with web page templates 260, such as one or more PHP or ASP files.
  • the hypertext preprocessor 250 Upon receiving a request from the web server application 240, the hypertext preprocessor 250 is operable to retrieve a web page template, from the web page templates 260, execute any dynamic content therein, including updating or loading information from the one or more databases 270, to compose a hypertext web page.
  • the composed hypertext web page may comprise client side code, such as Javascript, for Document Object Model (DOM) manipulating, asynchronous HTTP requests and the like.
  • General computing devices 100 are provided with a browser application 280, such as the Mozilla FirefoxTM or Microsoft internet ExplorerTM browser applications.
  • the browser application 280 requests hypertext web pages from the web server 210 and renders the hypertext web pages on a display device 1020.
  • the database 270 is a Microsoft SQL server.
  • Client computing devices 220 may be used in the manners described herein in for transmitting to the server 210 location data that is indicative of the location of the target audience, and making available real time content specific to the location of the target audience.
  • the client computing device 200 will be able to receive content data and display parameters from the server 210 and transmit statistic data to the server 210 upon connection.
  • the client computing device 220 comprises the basic components described above for the general computing device 100 (see Fig. 1 ). In addition to these basic components, and as shown in Fig. 2, the client computing device 220 may further comprise of a sensor interface 1040 which in one form can be an analog to digital (A/D) converter for converting analog signals received from one or more sensors into a digital signal for processing by the processor 1000.
  • the client computing device 220 is operably connected to a power supply of the building or vehicle within which the client computing device 220 is located. It will be appreciated that the power to the client computing device 220 may be overridden as desired using, for example, an override switch (not shown).
  • the one or more sensors of the client computing device 220 include a location sensing means for establishing the location of the client computing device 220, a light sensor 450 and a motion sensor 460 for controlling the lighting conditions and the orientation, respectively, of the display device 1020 operatively connected to the client computing device 220.
  • the location sensing means is provided in the form of a global positioning system (GPS) capability.
  • GPS global positioning system
  • the client computing device 220 may be, for example, a dedicated GPS navigational device or similar comprising an inbuilt GPS receiver 420, or a laptop PC, PDA, tablet or smart phone comprising an inbuilt GPS receiver 420.
  • the location sensing means is provided in the form of a cellular interface.
  • the client computing device 220 may be, for example, a laptop PC, PDA, tablet or smart phone, in which the cellular interface is configured for 2G, 3G, or 4G cellular communications.
  • the geographical location of the client computing device 220 can be determined using a technique known as multilateration to calculate the differences in time for a signal to travel from the client computing device 220 to each of several surrounding cell towers 400.
  • the location sensing means is provided in the form of a wireless interface such as a Wi-Fi or BluetoothTM interface.
  • the client computing device 220 may be, for example, a laptop PC, PDA, tablet or smart phone in which the Wi-Fi or BluetoothTM interface enables the client computing device 220 to connect to a wireless local area network (WLAN) resource such as the internet 230 via a wireless network access point 4 0 or hotspot.
  • WLAN wireless local area network
  • the location sensing means is provided in the form of a radio frequency identification (RFID) reader or transceiver 430, which is mounted within the client computing device 220.
  • RFID radio frequency identification
  • the client computing device 220 is mounted within a vehicle.
  • RFID tags may be suitably placed at one or more locations along the route taken by the vehicle. Such locations may include, but are not limited to, locations such as by the side of the road , car parks, and the like. In the case of vehicles such as, for example, buses, and trains, the route is predetermined, such that the RFID tags can be positioned along the route at key locations that the content provider is offering an event, goods or services.
  • the RFID transceiver 430 in the client computing device 220 transmits radio waves which are received by the RFID tags and are either replied back to the RFID transceiver 430 if the RFID tags are passive tags or transmitted back to the RFID transceiver 430 as modified radio waves if the RFID tags are active RFID tags.
  • RFID systems typically come in three configurations. One is a Passive Reader Active Tag (PRAT) system that has a passive reader which only receives radio signals from active tags (battery operated, transmit only). The reception range of a PRAT system reader can be adjusted from 1 -2,000 feet. Thereby allowing for great flexibility in applications such as asset protection and supervision.
  • PRAT Passive Reader Active Tag
  • ARR Active Reader Passive Tag
  • ARAT Active Reader Active Tag
  • BAP Battery Assisted Passive
  • the location data is received by the server 210 via the data network interface 170, and then stored in the database 270.
  • the system 200 has the general computing device 100 (see Fig. 1 ) with the browser 280 which makes up interface that the content providers will use to enable them to add content or revise their existing content stored on the database 270 via the network 180 or Internet 230.
  • Fig. 4 shows a computer implemented method 300 for communicating real time content to users according to their location.
  • the method 300 is executed by one or more computing devices 100, and in particular one or more computing devices 220 connected into a data network, as substantially shown in Figs. 6 to 8.
  • the computer-implemented method 300 starts at step 310, where the server 210 is adapted to receive location data indicative of the real time location of a user.
  • the real time location of the user may be determined via any one of a number of ways.
  • the location data corresponding to the location of the user is received from the location sensing means.
  • the location specific content data is made available according to the display parameters including the location data to the at least one users.
  • the server 210 having received the location data of the user, is then adapted to access content data from the database 270, according to step 320 of the computer- implemented method 300.
  • the content data relates to contents in the form of events, goods and/or services that may be offered by one or more content providers.
  • the location specific content data thus relates to events, goods and/or services being provided by the content providers in the current geographical location of the user.
  • the server 210 is then adapted to send the location specific content data to the client computing device 220 of the user in real time according to step 350 of the computer- implemented method 300.
  • step 345 the location specific content data is received via the data network interface from the server, with the location specific content data being in accordance with the display parameters including in relation to the location data.
  • the location specific content data in accordance with the display parameters including the location data is included in the database and the at least one user can select the location specific content data from the database.
  • the database can be a lookup table this could be on the portable device or client computing device 220 of the at least one user. Therefore the client computing device 220 in this form is making the location specific content data based on the display parameters stored on the client computing device 220 which were pushed from the the data network.
  • the location specific content data can then be displayed on the display of the client computing device 220 according to step 350 of the computer-implemented method 300 to provide a visual indication of the events, goods and/or services that are on offer to the user in that location.
  • the content provider can add new content data and/or revise the existing content data stored on the database 270 in light of statistical data received from an advertising campaign conducted at a particular location.
  • the corresponding content provider must first log in to the application or web server 210 using a network-enabled content provider via a secure network gateway/firewall 295.
  • the corresponding content provider must first log in to the server 210 using a network-enabled content provider via a secure network gateway 295 over the network 180.
  • Such encryption requires the content provider to input identification data that the processor 1000 of the server 210 can use to corroborate with the content provider registration data stored on the database 270 to yield verification data verifying the identity of the content provider as a registered content provider.
  • the server 210 is adapted to receive the statistical data, according to additional step 360 of the computer-implemented method 300.
  • the statistical data in one example, is indicative of the number of users that have received the location specific content data associated with the content being provided at that particular location.
  • the statistical data can either be sent to the content provider in real time according to additional step 370 of the computer-implemented method 300 to enable the content provider to review the statistical data to ascertain whether an advertising campaign in that particular location has been successful or not.
  • the processor 1000 of the server 210 can be controlled by the computer code to calculate revised content data according to a comparison of the statistical data and the content data existing on the database 270, according to additional step 380 of the computer-implemented method 300.
  • the processor 1000 is then controlled by the computer code to update the content data stored in the database 270 with the revised content data.
  • the statistical data may show a positive result indicative of a successful advertising campaign or a negative result. In either case, the content data stored on the database 270 can be revised accordingly.
  • Administrators of the system 200 can also access the server 210 using a network- enabled computing device (not shown) via a secure network gateway/firewaii 295. It will be appreciated by persons skilled in the art that such administrators will have a higher level of access than other users in order to manage and monitor the system 200.
  • the client computing devices 220 are configured for installing within vehicles, particularly public transportation vehicles, such as taxis, buses, trains, trams, ferries, ships, boats, aircraft, and the like. Each of these vehicles is equipped with at least one display device 1020 that will be suitably located internally or externally of the vehicle to enable the passengers of the vehicle to view the content associated with that being displayed by one or more registered content providers that have subscribed to use the system 200.
  • the GPS transceiver 420 in the vehicle-mounted client computing device 220 receives a signal that provides exact location coordinates of the client computing device 220.
  • the RFID transceiver 430 in the vehicle-mounted client computing device 220 transmits a signal and the response from the one or more RFID tags (not shown) will identify the current location along the route the vehicle is travelling.
  • the client computing devices 220 are configured for installing within stores in which the registered content providers can target an audience within the vicinity of the stores information specific to certain events, goods and/or services that they may be offering in that location es part of their advertising campaign.
  • the client computing devices 220 are configured for mounting to billboards or display panels located at positions alongside a road, or located within a public area, such as, for example, a shopping mall, a train station, bus station, or airport, a public building such as a museum, or gallery, a sports or recreation venue, or simply, in a public park or area where the general public are likely to congregate.
  • a public area such as, for example, a shopping mall, a train station, bus station, or airport, a public building such as a museum, or gallery, a sports or recreation venue, or simply, in a public park or area where the general public are likely to congregate.
  • location specific content can be delivered to a network of stores, billboards or display panels located locally, nationally, or even internationally, to specifically target audiences at these locations in real time.
  • location specific content can thus be delivered at a precise time according to when, for example, an event is due to take place, thereby providing greater flexibility than traditional advertising methods, ensuring the most impact and greatest reach.
  • the content provider uses access to the web server 210 via the Internet 230 in order to first verify the content providers status as a registered content provider.
  • the connection is secured by virtue of the network gateway/firewall 295, requiring the content provider to provide identification data, in the form of, for example, a username and password.
  • the processor 000 of the web server 210 then corroborates the identification data with the content provider registration data stored on the database 270 to yield verification data verifying the identity of the content provider as a registered content provider.
  • the content provider can revise the content stored in the database 270 according to, for example, a new advertising campaign targeted to a specific geographical location that may be offered at a set time of the day for a desired period of time.
  • the content data is subsequently processed by the processor 1000 according to the location where the revised content is to be displayed by considering the location data received from the client computing device 220 being indicative of the physical location of the client computing device 220, and of thus the users to whom the advertising campaign is to be presented.
  • the client computing device 220 may be located at a fixed location, or at a mobile location, such as for example, mounted within a vehicle.
  • the resultant location specific content is then received by the client computing device 220 from the server 210 via a cellular network, using one or more cell towers 400, or via a wireless network, using one or more Wi-Fi access points 410.
  • the location specific content data received by the client computing device 220 is then displayed as location specific content on one or more displays 1020 operably connected to the client computing device 220 according to the current location of the client computing device 220.
  • the client computing device 220 will make available the location specific content data according to the display parameters from the server 210 by virtue of it being in the range of at least the same cell towers 400 and Wi-Fi access points 4 0.
  • the client computing device 220 will receive the location specific content data from the server 210 as soon as the vehicle is in the vicinity of a cell tower 400 or Wi-Fi access point 410. It will be appreciated by persons skilled in the art that in the case of Wi-Fi access points 4 0, these may be located within the vehicle, such as, for example, a personal hotspot, or the like.
  • the display 1020 is located within the vehicle for viewing by the passengers.
  • the location specific content can be delivered to the passengers according to particular locations along that route to inform the passengers of a relevant event that may be happening at that location, possibly at a convenient time around when the vehicle arrives at that location.
  • the display 1020 may be a touch screen display configured to include interactive information to enable the target audience to access a directory of content providers and the related location-specific content appropriate for that location.
  • the location specific content may be displayed on the display device 1020 together with one or more QR codes to enable the target audience to access, via their smart phone or other suitably enabled electronic device, further information about the content provider and/or the location -specific content.
  • the client computing device 220 is configured to send the location specific content data to one or more electronic devices 440 for displaying the location specific content.
  • the client computing device 220 may be configured to send the location specific content data via a network 180 or via the Internet 230.
  • Such electronic devices 440 may include, but are not limited to, PCs, laptops, PDAs, smart phones, tablets, and the like.
  • the display 1020 is located externally of the vehicle for viewing by pedestrians or occupants of other vehicles in the vicinity of the vehicle. In this arrangement, pedestrians or occupants of other vehicles can learn of the advertised event.
  • the client computing device 220 is configured to send statistical data corresponding to the advertising campaign, and/or status data indicative of the status of the client computing device 220 to the server 2 0 via the cellular or wireless network over the internet 230.
  • the statistical data and status data is then sent from the server 210 to the database 270 for storage therein for later reporting and analysis by. for example, the registered content provider, or the administrator of the system 200.
  • the location specific content data is sent from the server 210 to the client computing device 220 via a local area network (LAN) 180 as opposed to via the Internet 230.
  • LAN local area network
  • the system 200 is designed to be used in applications where security requirements prohibit data transmission via the Internet 230.
  • the LAN network 180 is configured to transmit the data via a wireless protocol using one or more Wi-Fi access points 410.
  • the location specific content data received by the client computing device 220 is then displayed as location specific content on one or more displays 1020 operably connected to the client computing device 220 according to the current location of the client computing device 220.
  • the content provider can access the server 210 to verify their status as a registered content provider and to add/revise content by virtue of the direct connection between the content provider and the LAN network 80.
  • the location specific content data is physically sent by the content provider to the client computing device 220 through the use of storage media 120, as opposed to being sent across a network 180 or the Internet 230.
  • the storage media 120 may include any one of the storage media devices described above, in this arrangement, the client computing device 220 recognizes the storage media 120 using suitable encryption, to then allow the location specific content data to be uploaded to the client computing device 220 for display on the display device 1020.
  • the system for communicating real time content to users according to their location provides a number of benefits, including:
  • Users namely a targeted audience, can receive real time content such as information about events, or goods and services that are happening in their current location in real time.
  • location specific content can be received while the audience is travelling in a vehicle configured to receive the information or while they are in the vicinity of a fixed location, such as a store.
  • the location specific content can be delivered to a network of stores, billboards or display panels located locally, nationally, or even internationally, to specifically target audiences at these locations in real time.
  • priority display can occur to allow emergency broadcast message to take priority over all other content.
  • the location specific content can be delivered at a precise time according to when, for example, an event is due to take place, thereby providing greater flexibility than traditional advertising methods, ensuring the most impact and greatest reach.
  • Registered content providers can target audiences at a particular location with advertising specific to the events, goods and/or services that are currently being offered in that location in real time.
  • the targeted audience is more likely to act on an advertised event when they are in the vicinity of that advertised event, enabling registered content providers to maximize their advertising expenditure.
  • Registered content providers can receive statistic data based on advertising campaigns conducted in particular locations, and can revise the location specific content data in that location in real time to ensure greater effectiveness in that location.
  • the location specific content being delivered electronically to the corresponding client computing devices 220, the content provider is able to minimize the cost that would otherwise be incurred by delivering the content manually.
  • Registered content providers can create multi-staged advertising campaigns that can be delivered at minimum cost across a network 180. This is particularly relevant in the case of large corporations or franchises that operate nationally, or internationally.
  • Registered content providers can receive statistical data about advertising campaigns conducted in specific locations in real time, and can adjust the content that is being delivered to that location in light of a positive or negative outcome to the advertising campaign.
  • social graph is a data structure comprising one or more connections describing the relationships between individuals (and the relationships between individuals online in one embodiment) and is defined explicitly by the one or more connections.
  • bus and its derivatives, while being described in a preferred embodiment as being a communication bus subsystem for interconnecting various devices including by way of parallel connectivity such as Industry Standard Architecture (ISA), conventional Peripheral Component Interconnect (PCI) and the like or serial connectivity such as PCI Express (PCIe), Serial Advanced Technology Attachment (Serial ATA) and the like, should be construed broadly herein as any system for communicating data.
  • parallel connectivity such as Industry Standard Architecture (ISA), conventional Peripheral Component Interconnect (PCI) and the like or serial connectivity such as PCI Express (PCIe), Serial Advanced Technology Attachment (Serial ATA) and the like
  • PCIe PCI Express
  • Serial Advanced Technology Attachment Serial ATA
  • 'in accordance with' may also mean 'as a function of and is not necessarily limited to the integers specified in relation thereto.
  • objects as used herein such as 'web server', 'server', 'client computing device', 'computer readable medium ' and the like should not necessarily be construed as being a single object, and may be implemented as a two or more objects in cooperation, such as, for example, a web server being construed as two or more web servers in a server farm cooperating to achieve a desired goal or a computer readable medium being distributed in a composite manner, such as program code being provided on a compact disk activatable by a license key downloadable from a computer network.
  • database and its derivatives may be used to describe a single database, a set of databases, a system of databases or the like. It can also be used to include a "lookup table” or something similar that is more of a static database. This can be on a remote server or on a user portable device.
  • the system of databases may comprise a set of databases wherein the set of databases may be stored on a single implementation or span across multiple implementations.
  • database is also not limited to refer to a certain database format rather may refer to any database format. For example, database formats may include MySQL, MySQLi . XML or the like.
  • the invention may be embodied using devices conforming to other network standards and for other applications, including, for example other WLAN standards and other wireless standards.
  • Applications that can be accommodated include IEEE 802.11 wireless LANs and links, and wireless Ethernet.
  • wireless and its derivatives may be used to describe circuits, devices, systems, methods, techniques, communications channels, etc., that may communicate data through the use of modulated electromagnetic radiation through a non-solid medium. The term does not imply that the associated devices do not contain any wires, although in some embodiments they might not. In the context of this document, the term “wired” and its derivatives may be used to describe circuits, devices, systems, methods, techniques, communications channels, etc., that may communicate data through the use of modulated electromagnetic radiation through a solid medium. The term does not imply that the associated devices are coupled by electrically conductive wires.
  • processor may refer to any device or portion of a device that processes electronic data, e.g., from registers and/or memory to transform that electronic data into other electronic data that, e.g., may be stored in registers and/or memory.
  • a "computer” or a “computing device” or a “computing machine” or a “computing platform” may include one or more processors.
  • the methodologies described herein are, in one embodiment, performable by one or more processors that accept computer-readable (also called machine-readable) code containing a set of instructions that when executed by one or more of the processors carry out at least one of the methods described herein.
  • Any processor capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken are included.
  • a typical processing system that includes one or more processors.
  • the processing system further may include a memory subsystem including main RAM and/or a static RAM, and/or ROM.
  • a computer-readable carrier medium may form, or be included in a computer program product.
  • a computer program product can be stored on a computer usable carrier medium, the computer program product comprising a computer readable program means for causing a processor to perform a method as described herein.
  • the one or more processors operate as a standalone device or may be connected, e.g., networked to other processor(s), in a networked deployment, the one or more processors may operate in the capacity of a server or a client machine in server-client network environment, or as a peer machine in a peer-to-peer or distributed network environment.
  • the one or more processors may form a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine.
  • each of the methods described herein is in the form of a computer-readable carrier medium carrying a set of instructions, e.g., a computer program that are for execution on one or more processors.
  • a computer-readable carrier medium carrying computer readable code including a set of instructions that when executed on one or more processors cause a processor or processors to implement a method.
  • aspects of the present invention may take the form of a method, an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects.
  • the present invention may take the form of carrier medium (e.g., a computer program product on a computer-readable storage medium) carrying computer-readable program code embodied in the medium.
  • the software may further be transmitted or received over a network via a network interface device.
  • the carrier medium is shown in an example embodiment to be a single medium, the term “carrier medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions.
  • the term “carrier medium” shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by one or more of the processors and that cause the one or more processors to perform any one or more of the methodologies of the present invention.
  • a carrier medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media.
  • a device A connected to a device B should not be limited to devices or systems wherein an output of device A is directly connected to an input of device B. It means that there exists a path between an output of A and an input of B which may be a path including other devices or means.
  • Connected may mean that two or more elements are either in direct physical or electrical contact, or that two or more elements are not in direct contact with each other but yet still co-operate or interact with each other.

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Abstract

L'invention concerne un procédé mis en œuvre par un ordinateur (300) pour communiquer un contenu en temps réel à au moins un utilisateur en fonction de son emplacement, le procédé mis en œuvre par un ordinateur (300) comprenant la réception de données d'emplacement indicatives de l'emplacement du ou des utilisateurs ; et la sélection, par l'intermédiaire d'au moins une connexion de base de données, de données de contenu spécifiques à un emplacement conformément à des paramètres d'affichage, notamment en relation avec les données d'emplacement.
PCT/AU2014/000218 2013-03-06 2014-03-06 Procédé de communication de contenu en temps réel à au moins un utilisateur en fonction de son emplacement WO2014134680A1 (fr)

Applications Claiming Priority (2)

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AU2013900769 2013-03-06
AU2013900769A AU2013900769A0 (en) 2013-03-06 A method for communicating real time content to at least one user according to their location

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040036622A1 (en) * 2000-12-15 2004-02-26 Semyon Dukach Apparatuses, methods, and computer programs for displaying information on signs
US20050049765A1 (en) * 2003-08-27 2005-03-03 Sacagawea21 Inc. Method and apparatus for advertising assessment using location and temporal information
US6912398B1 (en) * 2000-04-10 2005-06-28 David Domnitz Apparatus and method for delivering information to an individual based on location and/or time
US20090204901A1 (en) * 2008-02-11 2009-08-13 Srinivasa Dharmaji End to End Response Enabling Collection and Use of Customer Viewing Preferences Statistics

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6912398B1 (en) * 2000-04-10 2005-06-28 David Domnitz Apparatus and method for delivering information to an individual based on location and/or time
US20040036622A1 (en) * 2000-12-15 2004-02-26 Semyon Dukach Apparatuses, methods, and computer programs for displaying information on signs
US20050049765A1 (en) * 2003-08-27 2005-03-03 Sacagawea21 Inc. Method and apparatus for advertising assessment using location and temporal information
US20090204901A1 (en) * 2008-02-11 2009-08-13 Srinivasa Dharmaji End to End Response Enabling Collection and Use of Customer Viewing Preferences Statistics

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