WO2014133409A1

WO2014133409A1 - Advertising packaging for a cleaning product

Info

Publication number: WO2014133409A1
Application number: PCT/RU2013/000935
Authority: WO
Inventors: Марк Львович ВАЙНАПЕЛЬ
Original assignee: ЗАКРАЧАЕВА, Татьяна Анатольевна
Priority date: 2013-03-01
Filing date: 2013-10-22
Publication date: 2014-09-04

Abstract

The advertising packaging for a cleaning product comprises a base with an opening in the edge of the base, the opening being adapted for the placing of the packaging on a holder, and a cover which is in the form of a trough-shaped container formed from transparent polymeric material, wherein an artistically graphic image with information about the packaged cleaning product is applied to the base. The cleaning product is arranged between the base and the cover. The base has a slot opposite the packaged product, and the base also has a shape corresponding to the shape of the article for which the cleaning product is intended. The base has two sections to which the artistically graphic image containing information about the packaged cleaning product is applied. The technical result which can be achieved involves increasing the operational characteristics and improving the consumer appeal of the advertising packaging and, specifically, simplifying the extraction of the cleaning product from the packaging while ensuring that the packaged cleaning product is reliably secured and preserved, and also reducing the time required by a purchaser to take the decision that the packaged cleaning product must be purchased.

Description

Promotional Cleaning Packaging

The technical field to which the utility model belongs.

This utility model relates to packaging of goods, and in particular to advertising packaging for cleaning products, containing a bottom with a hole in the bottom edge, adapted to place the packaging on the holder, and a lid made in the form of a trough-like container formed from a transparent polymeric material, an artistic graphic image is printed on the bottom containing information about the packaged cleaning agent, while the cleaning agent is located between the bottom and the cover and can be used for storage cleaning, transporting and advertising cleaning products for various products, such as teapots, coffee machines, kitchen boards, cleaning products for removing preservatives from fruits, and more.

The level of technology.

A package is known comprising a bottom and a cover made in the form of a trough-like container formed of a transparent polymer material, while an artistic graphic image containing information about the packaged product is applied to the bottom, while the product itself is located between the bottom and the cover (see description to patent for a utility model of the Russian Federation Ns 29045, published 2003)

In it in the recess of the bottom there is a carrier of advertising information made in the form of a booklet. Advertising and packaging concerns piece goods, which may be, for example, a cleaning product.

The disadvantage of this device is that the buyer needs a lot of time to understand the purpose and characteristics of the packaged product if the packaged product is a cleaning product.

Also known from the prior art is an advertising packaging for a cleaning product containing a bottom with an opening in the edge of the bottom adapted to place the package on the holder, and a lid made in the form of a trough-like container formed of a transparent polymeric material, with an artistic graphic image containing information on the packaged cleaning agent, with the cleaning agent located between the bottom and the cover (see

SUBSTITUTE SHEET (RULE 26) http://www.4borta.ru/catitem/6001 or http://www.billiard-vip.ru/gallery/biliardnye- shari / view / aramith2 /)

This device is the closest in technical essence to the claimed utility model and is taken as a prototype for the proposed utility model.

The disadvantage of this device is the solid bottom and the associated difficulty in removing the cleaning agent. In addition, its disadvantage is that the buyer needs a lot of time to understand what product the advertised cleaning product is intended for and what effect it gives. You need to take the package in your hands, read the accompanying text, which can be printed on the back of the package, and sometimes printed in small print, which makes it difficult to understand the purpose and useful effect of the advertised cleaning product by the buyer, for example, with impaired vision.

Disclosure of a utility model.

Based on this original observation, the present utility model is mainly intended to offer advertising packaging for a cleaning product that can at least alleviate at least one of the above disadvantages, namely, to increase the performance and improve the consumer qualities of advertising packaging, namely, simplification removing the cleaning agent from the package while ensuring the reliability of the fastening and safety of the packaged cleaning agent, as well as reducing the time required to the buyer to decide whether to purchase packaged cleaning products.

To achieve this, the bottom has a slot opposite the packaged cleaning product, and the bottom has a shape that matches the shape of the product for which the cleaning product is intended. The bottom has two sections, the first and second, on which an art-graphic image containing information about the packaged cleaning product is applied, and the first section contains information about the product for which the cleaning agent is intended, before the use of the cleaning agent, and the second section contains information about the product for which the cleaning product is intended after using the cleaning product.

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SUBSTITUTE SHEET (RULE 26) Due to this advantageous characteristic, it becomes possible to improve the operational characteristics of the proposed advertising packaging, due to the ease of unpacking and extraction of goods by the user while ensuring the reliability of fastening and the safety of the packaged cleaning product. And also there is an opportunity to reduce the time it takes for the buyer to understand exactly what product the packaged cleaning product is intended for and what effect it has. This reduces the time for deciding whether to purchase packaged cleaning products. The form of packaging itself is a graphical solution to the question of the buyer for which product the packaged cleaning product is intended. And the information on the first and second sections of the bottom is a graphic solution to the question of the buyer exactly how the packaged cleaning agent works, the result of its use.

There is a variant of the utility model in which the bottom has an axis of symmetry, and the first and second sections of the bottom are the same size and are located on different sides from the axis of symmetry.

Due to this advantageous characteristic, it becomes possible to provide increased operational characteristics when stacking and transporting advertising packages.

There is a variant of the utility model in which the bottom area is selected in the range from 3 to 30 of the cross-sectional area of the packaged cleaning agent.

Thanks to this advantageous characteristic, it becomes possible to use the optimal size ratio. When the bottom area is less than 3 cross-sectional areas of the packaged cleaning agent, it becomes ineffective to apply advertising information to the bottom surface. With a bottom area of more than 30 cross-sectional areas of the packaged cleaning product, it becomes ineffective to have a package that is much larger than the packaged product and requires much more material to make the package.

The set of essential features of the proposed utility model is unknown from the prior art for devices of similar purpose, which allows us to conclude that the criterion of "novelty" for the utility model is met. s

SUBSTITUTE SHEET (RULE 26) 105 Brief description of the drawings.

Other distinctive features and advantages of the utility model clearly follow from the description below for illustration and not being restrictive, with reference to the accompanying drawings, which show: but - in FIG. 1. shows an advertising packaging for a cleaning product, according to a utility model, front view;

- in FIG. 1. shows an advertising packaging for a cleaning product, according to a utility model, side view;

According to figures 1 and 2 advertising packaging for cleaning products,

115 comprises a bottom 1 with an opening 2 in the edge of the bottom adapted to place the package on the holder (not shown in the figures), and a lid made in the form of a trough-like container 3 formed of a transparent polymeric material. An artistic graphic image is printed on the bottom, containing information about the packaged cleaning agent.

120 medium. The cleaning agent 4 is located between the bottom and the cover. The bottom has a shape that matches the shape of the product for which the cleaning product is intended. As an example of such a product, figures 1 and 2 show a kettle that needs to be descaled. The bottom has two sections, the first 5 and second b, on which the graphic art

125 an image containing information about the packaged cleaning agent 4. In the first section 5, information about the product for which the cleaning agent 4 is intended is applied before the use of the cleaning agent 4, and in the second section 6 there is information about the product for which the cleaning agent 4 is intended, after using detergent 4.

130 The bottom 1 may have an axis of symmetry, and the first and second sections of the bottom may have the same size and may be located on different sides from the axis of symmetry. The bottom 1 may have a slot 7 opposite the packaged cleaning agent 4. The area of the bottom 1 is selected in the range from 3 to 30 of the cross-sectional area of the packaged cleaning agent 4.

135 The bottom can be made of thick cardboard. The cover may be made of a transparent polymeric material, for example, plastic. The bottom cover can be attached to each other in different ways. For example, the lid may be welded to the substrate to form a blister pack. Or the cap may have bends at the edges and fit tightly on the bottom.

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SUBSTITUTE SHEET (RULE 26) The packaging is disposable and not intended for reuse.

Utility Model Implementation

145 The proposed promotional packaging for a cleaning agent is used as follows.

1. The cleaning agent is placed inside the advertising packaging, for example, by imprinting a plastic cover in the bottom opposite the slot in the bottom.

150 2. Advertising packaging is placed, for example, vertically on the holder, by threading the packaging through the hole 2 in the bottom 1.

3. The buyer, in the form of the bottom corresponding to the form of the product for which the cleaning product is intended, packaged inside, receives instant information about which product is intended

155 packaged cleaning agent.

4. In two areas, the first and second, with images printed on the bottom of the package, the buyer receives instant information about what kind of cleaning effect the cleaning agent has.

5. In case of purchase and further use of the cleaning agent 160 for its intended purpose, the cleaning agent is removed from the package by forcing through a slot in the bottom opposite the packaged cleaning agent.

Thus, due to the slot in the bottom and due to the special shape of the bottom and the presence of two sections with the printed information, it is simplified to remove the cleaning agent from the package and reduce the time 165 required for the buyer to decide on the need to purchase a packaged cleaning agent.

In accordance with the proposed utility model, the applicant produced a prototype advertising packaging for a cleaning product.

As the source material was used

170 Pilot operation of advertising packaging for cleaning products has shown that its design allows:

- advertising packaging for cleaning products is easily attached to the holder;

- the cleaning agent is easily removed from the package;

5 . . . .

SUBSTITUTE SHEET (RULE 26) 175 - the buyer needs a minimum time to understand the purpose of the detergent and its operation.

All this allows us to conclude that the criterion of "industrial applicability" for the utility model is met.

An additional beneficial effect of a true utility model is

180 the possibility of advertising cleaning products for a group of buyers who are not able to read the text. For example, visually impaired, elementary school students, foreigners who do not know Russian. This in turn leads to an additional increase in operational characteristics and improvement of consumer qualities of advertising packaging.

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Claims

185 FORMULA OF A USEFUL MODEL

1. Advertising packaging for a cleaning product containing a bottom with a hole in the edge of the bottom, adapted to accommodate the packaging on the holder, and a lid made in the form of a trough-shaped container,

190 formed from a transparent polymeric material, while an artistic graphic image containing information about the packaged cleaning agent is applied to the bottom, while the cleaning agent is located between the bottom and the lid, characterized in that the bottom has a slot opposite the packaged cleaning agent and that the bottom has the form

195 corresponding to the form of the product for which the cleaning product is intended and the fact that the bottom has two sections, the first and second, on which an art-graphic image containing information about the packaged cleaning agent is applied, and on the first section there is information about the product for which it is intended cleaning agent, up

200 application of the cleaning agent, and in the second section the information about the product for which the cleaning agent is intended is printed after the use of the cleaning agent.

2. Advertising packaging for a cleaner according to claim 1, characterized in that the bottom has an axis of symmetry, and the first and second

205 sections of the bottom are the same size and are located on different sides from the axis of symmetry.

3. Advertising packaging for a cleaning agent according to claim 1, characterized in that the bottom area is selected in the range from 3 to 30 from the cross-sectional area of the packaged cleaning agent:

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