WO2014066641A3 - Route-linked advertising system and method - Google Patents

Route-linked advertising system and method Download PDF

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Publication number
WO2014066641A3
WO2014066641A3 PCT/US2013/066620 US2013066620W WO2014066641A3 WO 2014066641 A3 WO2014066641 A3 WO 2014066641A3 US 2013066620 W US2013066620 W US 2013066620W WO 2014066641 A3 WO2014066641 A3 WO 2014066641A3
Authority
WO
WIPO (PCT)
Prior art keywords
route
ads
advertising system
transit system
routes
Prior art date
Application number
PCT/US2013/066620
Other languages
French (fr)
Other versions
WO2014066641A2 (en
Inventor
Ilya REKHTER
Peter Servaas
Original Assignee
Doublemap Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Doublemap Llc filed Critical Doublemap Llc
Publication of WO2014066641A2 publication Critical patent/WO2014066641A2/en
Publication of WO2014066641A3 publication Critical patent/WO2014066641A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

A system for displaying information related to a fixed-route transit system collects ads and ad display instructions from advertisers. The advertisers choose one or more zoom levels at which their ads will be displayed, and they specify the stop and/or route on the transit system that the ads will be displayed with. Users of the information system view information related to the fixed-route transit system overlaid on maps, and the ads are shown based on the particular zoom level they are using, one or more stops and/or routes being shown, and/or the one or more routes on which the user is travelling.
PCT/US2013/066620 2012-10-24 2013-10-24 Route-linked advertising system and method WO2014066641A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201261717939P 2012-10-24 2012-10-24
US61/717,939 2012-10-24

Publications (2)

Publication Number Publication Date
WO2014066641A2 WO2014066641A2 (en) 2014-05-01
WO2014066641A3 true WO2014066641A3 (en) 2014-06-26

Family

ID=50545479

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/066620 WO2014066641A2 (en) 2012-10-24 2013-10-24 Route-linked advertising system and method

Country Status (1)

Country Link
WO (1) WO2014066641A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090006194A1 (en) * 2007-06-27 2009-01-01 Microsoft Corporation Location, destination and other contextual information-based mobile advertisements
US20100049704A1 (en) * 2008-08-25 2010-02-25 Kazutoshi Sumiya Map information processing apparatus, navigation system, and map information processing method
US20100205060A1 (en) * 2009-02-09 2010-08-12 Yahoo! Inc. Context-sensitive route generation system
US20110208724A1 (en) * 2005-10-12 2011-08-25 Google Inc. Entity Display Priority In A Distributed Geographic Information System

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110208724A1 (en) * 2005-10-12 2011-08-25 Google Inc. Entity Display Priority In A Distributed Geographic Information System
US20090006194A1 (en) * 2007-06-27 2009-01-01 Microsoft Corporation Location, destination and other contextual information-based mobile advertisements
US20100049704A1 (en) * 2008-08-25 2010-02-25 Kazutoshi Sumiya Map information processing apparatus, navigation system, and map information processing method
US20100205060A1 (en) * 2009-02-09 2010-08-12 Yahoo! Inc. Context-sensitive route generation system

Also Published As

Publication number Publication date
WO2014066641A2 (en) 2014-05-01

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