WO2014019569A2

WO2014019569A2 - Method for representing and processing information and sequences

Info

Publication number: WO2014019569A2
Application number: PCT/DE2013/000420
Authority: WO
Inventors: Karl AUGUSTIN; Patrick Maier
Original assignee: Spreadcommerce Gmbh
Priority date: 2012-08-01
Filing date: 2013-07-31
Publication date: 2014-02-06
Also published as: WO2014019569A3; DE112013003785A5

Abstract

The invention relates to a method for representing and processing information and sequences of a plurality of elements on a display device for controlling and/or processing operations, in particular electronic ordering operations, wherein the method makes information and/or data available for an application from a first source on a display device and simultaneously represents information and/or data from a second source in real time, wherein the data from the at least second source are made available by an external computer system for the application and can be controlled by the user.

Description

Method for displaying and processing information and processes

description

The present invention relates to a method for displaying and processing and / or controlling information and processes of processes and / or elements on a display device, in particular of electronic ordering processes, preferably via the Internet.

Purchases or orders are increasingly made in electronic form, preferably via the Internet, and are created and / or entered directly by the customer himself. In principle, order processes which the customer handles in electronic form, preferably via the Internet, are known and are handled via a so-called webshop of a manufacturer or retailer.

The suitable or the web shop of choice is either directly selected by the customer and accesses it via the Internet, e.g. By entering an appropriate web address or the webshop will be found in the course of the search of the customer on the Internet. Recently, portals, e.g. Price comparisons, test report portals or social media portals were created, which deal with various topics and collections of, on these topics and their products belonging websites show, or initiate a forwarding to these webshops. There are also such portals in which the customer can search specifically for a product and receives information about where the desired product can be ordered at a low price.

As a rule, the user or customer then arrives at the web site by selecting or clicking on a corresponding hyperlink on the side of such portals.

CONFIRMATION COPY page of the provider and there in his shop system. Thus, the forwarding or redirection of the customer's connection to the webshop of the provider takes place.

The shopping and / or the delivery of the order on the known web shops usually follows a very similar process of entering the product to be purchased and subsequent input of data about the buyer, the delivery process and the payment process. This actual process always takes place in the Web shop system, to which the buyer has been forwarded.

However, since customers have different requirements and expectations for a webshop, it often happens that during the current order process, this is canceled because the customer one or more specifications such. Delivery time, payment method or just the complexity of the shop refuses.

Findings from customer behavior analysis of online customers have shown that the decision to buy a product usually takes place well before the decision of the store. In the course of the decision for a shopping center, ie a special online shop, the purchase impetus loses intensity, which in an unknown number of cases leads to a purchase not being made.

As often mentioned reasons for unfinished purchases, it is known that the desired product in the place of purchase to which the customer was forwarded is not available or too expensive. Even that does not correspond to the online shop regarding look & feel, service offer, load time, available payment methods or the like often leads to no purchase.

It would be desirable to have a method and / or controller which minimizes the disadvantages mentioned and offers better and / or increased customer acceptance and which can increase the number of purchases actually made.

Object of the present invention is to directly implement the purchase impulse of a customer while avoiding costly searches of the customer for an online store and to enable the most uniform and optimized look and feel. This object is achieved with the features of the characterizing part of claim 1. Training and advantageous embodiments of the invention are included in the further claims.

According to the invention, a method for displaying and processing information and sequences of a plurality of elements on a display device for controlling and / or processing operations, in particular electronic ordering operations, the method information and / or data for an application from a first source on a Display device provides and simultaneously displays information and / or data from a second source in real time, wherein the data of the at least second source provided by an external computer system for the application and controllable by the user.

The application is preferably implemented as an application for displaying web content on an internet-enabled terminal, such as a web browser, by means of which information is displayed on a display device, e.g. Computer, smartphone, tablet, TV, game console, etc. are displayed. The information for this application initially comes from a web-accessible web application, e.g. a web page.

According to a preferred embodiment of the invention, when viewing a web page of the user, the method offers the possibility of making information and processes of a second source directly usable on this page usable and displayable by the user without the connection to the existing web page being interrupted.

According to one embodiment, this second source is a remote computer system, which in turn is equipped with access to the Internet and connects to any data source accessible on the Internet. Preferably, a connection is made to a web page and / or a web shop system in which the purchase is to be made.

This second source is preferably a proxy server which stores the data and / or input entered by the user on the original web page be implemented and connect to a, accessible via the Internet data source, preferably a Web shop, manufactures.

The data from the Web shop are forwarded by the proxy server in adapted and / or modified form and / or functionality to the user, which is still connected to or on the original web page. Thus, in order to take the best possible account of success-critical factors, the existing ordering processes of a merchant are integrated directly on external portals via an intermediate instance, such as a proxy server, which is responsible for the optical and functional adaptation.

By using the existing ordering process, all elements of the merchant, such as payment methods, login, etc. are also used on the external side without having to make an adjustment to the shop itself, these tasks are implemented in the proxy server. Furthermore, the order of the online customer is placed as an ordinary order in the webshop of the dealer and thus processed without further changes in existing processes.

The difference to already existing solutions, for example to connect online shops to marketplaces, is that these solutions only function via communication with the aid of interfaces - such as EDI for payment information, XML or CSV for order or item information, and by Online shop owners require additional processes in-house, such as feedback processes for returns, booking of refunds, and feedback on customer service requests.

Since the solution described here relies on the use of existing elements of online shops, neither interfaces nor special processes addressed are to be operated by the shop owner.

The control of the actual web shop on the website of the merchant is taken over by the proxy server for the customer, who continues to be on the visited page on which he seeks information. The information displayed to the customer as well as control options and / or functions are offered to the customer directly on this page, in a modified or modified form and view. Preferably, the scope of functions and the view for a quick purchase processing is optimized provided by the proxy server to allow the customer to buy the article or articles for which he has decided to buy directly without looking from the side on which the information found First of all, you had to switch to a first and then, if necessary, second and third webshop and to check the respective conditions.

The merchant's webshop at which the purchase is made delivers the data to the proxy server and receives input and / or control instructions from the proxy server. In turn, the proxy server makes available to the customer in his web-enabled application on the originally visited website this data in an optimized and clear form.

Preferably, the presentation made available to the customer by the proxy server is processed in a look & feel adapted to the customer, for which the method offers the possibility of creating customer profiles and / or learns this when visiting a customer and for others Saves visits and implements.

In an equally preferred version, for example, the customer informs himself in a price comparison portal about the lowest price for a product. Firstly, the customer receives a list of various sources of supply on the website of the portal operator, which are usually arranged according to the amount of the price, or an overview of various dealers is displayed. If the user now selects the selection button or the function of a merchant from the displayed offers by means of the device-specific suitable input means, he will not be redirected to the website of this shop.

This task is performed by the external computer system, such as a proxy server, which establishes the connection to the Web shop and queries all required data in real time. The proxy server then takes over the transmission of the data as well as all necessary input and / or controls, which are requested or entered by the user.

However, the Web shop display is not simply diverted by the proxy server but optimized and adapted for the customer. Preferably, a uniform, clearer look & feel of the rendered representation is provided to the customer and, for example, superfluous information hidden because the customer has already selected the product and now the purchase is to be made.

If, for example, a customer profile already exists on the proxy server or the portal, the order and the purchase can be made practically with only one further input. As a rule, a reproduction of all details of the purchase, such as delivery address, payment method, possibly deposited, takes place Account information and estimated delivery, which will be confirmed by the customer for the final order. All of these data processed by the proxy server are converted by the proxy server and transmitted there in the form of the seller's respective online shop. The proxy server manages each webshop individually according to its requirements, without having to keep the presentation complicated and expensive for the customer.

The possible connection to the proxy server can be integrated easily on all websites of manufacturers, portals or merchants and is optimized for the corresponding underlying web shops and / or adapted, preferably the actual webshop remains unchanged.

In other words, the invention allows a customer within a page A, the customer website of the invention, forms of a page B, the web page of a e.g. As described above, the view and functionality of page B may not be optimally designed for this purpose, page B must be modified during the transmission for display by the customer.

This is done by the external computer system, a proxy server between the customer and side B, which makes the modifications.

Since a change in the settings of the proxy server by the customer does not make sense and / or practicable, the proxy server is thus accessible via a unique web address (URL) and controls immediately the connection and / or changes between the pages to be coupled.

The web address used for communication between page A, the external computer system and page B is calculated and / or adjusted by the external computer system from the original web address of page B, including all existing and possibly new parameters. The URL essentially consists of its subdomain, a domain controlled by the invention system, and the schema used

(http / https) together.

Since the customer on page A, which is displayed to him no longer original with the side B, e.g. the webshop is connected, the functionality and structure of the website must be adjusted so that form input, links, client-side applications and other absolute references do not go to the original page or even into the void and thus the functionality is retained. The proxy server controls page B, in effect, based on the customer's input on page A.

At this point, for example, the proxy server can already query whether the product for which the customer is interested is available, whether there are color variants and / or different sizes and / or how the payment process is possible. All this information will be made available to the customer in modified form directly in accordance with his wishes, the possibly determined customer behavior and / or the presented product category, on page A.

The functionality and structure are adjusted by parsing the site within the proxy into a searchable DOM structure. After making individual changes (eg deletion of inappropriate scripts) on the page, all external links, image, button, script, applet and CSS sources, form targets, background images within the CSS, u.v.m. reviewed and adjusted if necessary.

Since the display in page A happens both in a fixed area and in a modal field (gray box) that grays the rest of the page, it has to adapt to the size of page B of different sizes in the different order steps, which the proxy server does as well controls, such as the size orders of pages and / or their views, which are detected for optimal display on the page A. The source code of page B is adjusted by the external computing system, so that at first display, as well as periodically when detected changes, the dimensions (length x width) of the page are read out and prepared.

Since page A and page B are addressed by different domains, the same-origin policy of modern browsers, which prohibits data querying across domain boundaries, is bypassed to allow resizing to be performed by the client-side framework in page A. A program is used to transmit messages across domains, accepting an object in all supported browsers, and passing it to page A (the page that contains the IFra- me). There is the receiver, another program that accepts the message, reads out the dimensions and adjusts the object accordingly.

The total solution can be scaled to any number of users on any number of pages A and any number of pages B with minimal latency. The system used on the external computer system consisting of one or more programs can be arbitrarily horizontal, i. by adding or removing any number of servers. Sessions are retained so that the ordering process on page B can be completed without interruption. Similarly, new pages (pages C, D, ...) can be connected to page A, or page AA, AAA, ....

The following requirements must be met to ensure session preservation when controlling page B by page A via the external computing system (proxy):

• IP from which the external system is connected to side B should remain constant.

• If a cookie is to be set with an explicitly specified domain from page B, the cookie / cookie domain must be rewritten to a domain used by the external system by the external system. • All cookies must be completely transferred.

• Request must be transmitted including all transferred data (GET / POST) identical to the original request from page B.

• The web page header of page B is completely transmitted by the external system.

There is a graphical user interface with which new shops can be created in the system and the stylesheets can be edited in a simple way. Also conceivable and planned is the automatic installation of new shops in the system.

In the following, the present invention will be described by way of example with reference to drawings. Showing:

Fig. 1 representation of the known attenuation of the purchase impulse

Fig. 2 Example of a course of the purchase impulse with faster completion

Fig. 3 Example of a course of the purchase impulse with faster completion

Fig. 4 Overview of the compounds for the process

Fig. 5 Overview of the connections from the shop to the buyer

FIG. 6 shows an overview of the connections from the buyer to the shop. FIG. 1 shows a course, known from various studies, or the weakening of the purchase impulse of a customer during the purchase process. The customer first informs himself, for example on the Internet, about various products and makes a decision for a specific product which he wishes to purchase. This is followed by the determination of the price and a first search for the best price from different dealers. Usually, the customer then visits various web shops to determine whether the product is over there. It is generally available, how fast it can be delivered and which process of purchase the corresponding shop offers. Often, the customer cancels the buying process during this process because he does not like the look and feel of the web shop, various data must be entered several times in different places or because the preferred delivery and / or payment method is not offered.

The initial enthusiasm and the high purchase impulse at the customer weakens in the course of the purchase process further and further. In the interest of providers and advertisers, it is the purchase at an earlier point, as shown in Fig. 2 and Fig. 3, to take place at which the purchase impulse is not yet flattened too far.

FIG. 2 illustrates a possible scenario in which a price comparison still takes place during the purchase process, e.g. when buying consumer electronics or similar. FIG. 3 shows another possible scenario in which the purchase takes place even faster, a price comparison is not implemented here, which would preferably be feasible when buying fashion.

FIG. 4 shows the representation of the method in a preferred embodiment. The user 1 is informed about a product on, for example, the website 4 of a manufacturer or already on a portal 4 in which products of interest are reported. On the website of the manufacturer and / or the portals, for example, sources of supply are called and these are provided with buttons or buttons, which are displayed on the user's screen on his application, such as a web browser. When selecting such a button or hyperlink, for example when moving the arrow of the mouse on this opens a small window on the screen of the user, which is a representation transmitted from the proxy server 3. In this representation, which takes place without changing the web page to another at the user, the offer from a webshop 2 is displayed and in a preferred embodiment, a button for buying this product is already arranged in this window. All data that is exchanged during the process is routed through the proxy server. The customer's web browser is still connected to the portal 4 and the proxy server 3 has established a connection with the webshop and accesses the data stored there and / or transmits this input and / or control commands, which are made by the user in his application ,

The proxy server transmits to the window displayed to the customer in his application a representation generated by the proxy server, which is supplied with the data which the proxy server retrieves from the web shop.

Thus, it is already clear in the customer's customer application window when it is being displayed on the customer's application where it can buy the product, whether it is available and what it costs.

The inventive method allows the customer on the page visited by him such as manufacturer's website, portal page or the like. Forms and / or information of another page, for example. Filling out and / or viewing, filling in and submitting a supplier's online shop without being directly connected to this site. All data transmissions from the customer are run on the proxy server where they are stored for control, request, filling or the like on the page of e.g. Shops adapted and / or implemented, the customer virtually controls the shop remotely. All results or other data are in turn transferred from the shop to the proxy, where they are adapted, processed, converted and optimized for communication with the customer. For the side of the online shop, it does not matter if a customer would visit it directly or be served in the nature of the invention.

In the event that the customer already has a profile on the proxy server, the preferred payment method can also be displayed or the selection restricted to such offers. The appearance of this window is represented by the proxy server in a very clear and simple form for the customer in a consistent look and feel. A variant of the method allows the adaptation of the preferred representation in an individualized representation for the customer and can be stored in its profile.

All data entered by the customer in the representation generated by the proxy server is transmitted by the proxy server directly in the corresponding fields of the provider's web shop. The proxy server has over the required functionality to transfer all customer data entered by the customer or already available on the proxy server, eg from a profile into appropriate fields or databases on the webshop. The webshop of the user does not need to be changed, the functionality takes over the proxy server.

In FIG. 5 and FIG. 6, the method according to FIG. 4 is shown again, with FIG. 5 showing only the transmission from the webshop 2 to the proxy server 3 and further to the portal 4. The data which are available in the webshop are transmitted here to the proxy server, which forwards these in modified and adapted form to the application, such as the customer's web browser, which continues on the user session, e.g. running the portal.

In the same way is gem. Fig. 6 shows an input of the user in e.g. forwarded to the web browser to the proxy server, which implements this and all necessary data in the required form in the web shop enters, or transmits them to this.

Having described preferred embodiments of the invention with reference to the accompanying drawings, it is to be understood that the invention is not limited to these precise embodiments and that various changes and modifications may be made thereto by those skilled in the art without departing from the scope of the invention as it is is defined in the appended claims is deviated.

Claims

claims

1. A method for displaying and processing information and processes of a plurality of elements on a display device for controlling and / or processing operations, in particular electronic ordering operations,

characterized in that

that the method provides information and / or data for an application from a first source on a display device and at the same time represents information and / or data from a second source in real time, the data of the at least second source being from an external computer system for the application provided and controllable by the user.

2. The method according to claim 1,

characterized in that

that the application is an application for the graphical representation of web content on an Internet-enabled device.

3. The method according to claim 1,

characterized in that

the second source is a computer system with access to web portals and / or data sources and / or websites accessible via the Internet.

4. The method according to claim 1 and 3,

characterized in that the information and / or data of the second source are provided by the external computer system in an adapted and / or changed form.

5. The method according to claim 4,

characterized in that

the external computer system is a proxy server accessible via the Internet.

6. The method according to claim 1,

characterized in that

the external computer system is controllable by the application while the information and / or data of the first source are still available on a display device.

7. The method according to claim 1 and 4,

characterized in that

in that the information and / or data of the second source are made available by the connection of the external computer system to a web-accessible website and are made available to the application by the external computer system without leaving the connection of the application to the first source.

8. The method according to claim 1 and 7,

characterized in that

that the application is an application for the graphical presentation of web content and the first source is a data source and / or web page accessible via the Internet.