Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q10/00—Administration; Management
  • G06Q10/10—Office automation; Time management
  • G06Q10/101—Collaborative creation, e.g. joint development of products or services
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06F—ELECTRIC DIGITAL DATA PROCESSING
  • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
  • G06F16/90—Details of database functions independent of the retrieved data types
  • G06F16/95—Retrieval from the web
  • G06F16/951—Indexing; Web crawling techniques
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
  • G06Q50/01—Social networking

Definitions

• This invention relates to Internet search systems or engines, and more particularly to
• Internet search engines that search social media as well as news websites, e-commerce, websites, blogs, and blogging websites information to create and present search results.
• the Internet provides almost unlimited information to computer, tablet, and phone users having access thereto, but one needs an efficient search tool to retrieve, organize, and present the retrieved information in a form that is useful to the searcher.
• Various search engines have been created using different approaches and algorithms to obtain and organize data, as well as to present advertisements related to the subject of the search. Thus, an entire industry has grown up around these various search engines.
• Netscape One of the earliest successful search engines was Netscape, which would scour the Internet for items of interest using key words. Netscape included algorithms to rank and display the results according to their relatedness to the search term.
• Google, Inc. later produced another more successful search engine.
• Google would search for key words using algorithms that would help to retrieve and rank the results of a search based upon a keyword or phrase entered into the search window.
• Google uses algorithms that rank the results in various ways, including according to the number of times the key words appear in the item or website retrieved, including in the metadata and links to and from other websites. This makes Google susceptible of manipulation by those who are knowledgeable about the algorithms used by Google to rank and display information retrieved in a search.
• Google introduced the ability to display ads alongside or above search results by advertisers who paid for such display by purchasing Google "ad words," so that every time a search term is entered by a user, the advertisement or announcement would appear alongside or above the search results, and the advertiser's account would be charged accordingly for the advertisement.
• the price of ad words fluctuates according to their popularity, so that a very popular search term (meaning a frequently used search term) would cost considerably more than a less popular or frequently used search term.
• Google has developed algorithms to price ad words based on popularity.
• Facebook has launched the well-known social media website, where a user can create a Facebook page that includes photos, comments, links, and the like posted on the subscriber's individual site.
• the website gives subscribers the opportunity to connect with other subscribers, by connecting with or "friending" them, allowing them to send messages, post messages, photos, or the like on one another's Facebook page.
• Facebook has also announced that it will be launching a search engine using Facebook, but its exact mechanism of operation and differences from the existing search engines remains unclear.
• Google has launched a social media site, similar in some ways to Facebook, discussed below, but it is unclear at this juncture how widely used that site is, or whether and how it ties into the basic Google search engine, and how Google offers this site to its advertisers.
• Google is mainly based on the page, in that the search results it displays are pages from other sites, such as an article from a newspaper or an entry on Wikipedia, the well-known online encyclopedia whose entries are donated by users.
• Twitter presents another recent social media mode of communication over the Internet, which allows users and subscribers to "tweet” messages to "followers” who have signed up to receive the messages tweeted by a particular individual. These messages may range from a few words to links to rather lengthy “blogs” or comments about a particular event or item of interest to the "tweeter” or the “follower.” These messages for the most part do not seem to be retrieved by existing search engines, even though they have become frequently used by many individuals including celebrities, actors, politicians, newscasters, reporters, and others. Twitter also gets used by various businesses to make product announcements and special offers to customers who have signed up to receive such information.
• search engine that can search more traditional items such as newspapers, magazines, and Internet websites, as well as social websites and tweets, comments, and other user generated messages, and organize them in a way that presents the information so retrieved or located in an easy to use, organized, and user friendly fashion.
• search engine that can analyze and measure response instantaneously, and give reports on activity relating to a particular item or person of interest, including social demographics and other distinguishable characteristics. Such information would allow sponsors to follow particular groups and would also allow advertisers to pick particular topics or search results to advertise alongside. Further, such information would allow pollsters and other types of analysts to measure public reaction to events of political importance.
• a search engine and system comprising: non-transitory computer-readable storage medium storing instructions executable by a computer system, the non-transitory computer-readable storage medium comprising instructions to: a computer system: receive specified search topic from a user's computing device such as a laptop, personal computer, tablet, cellular telephone, smart phone and the like; for the specified search topic, search one or more social media networks, news or other websites, blogs or blogging websites and/or e-commerce sites to identify messages posted to the one or more social media or other websites related to the specified topic; receive a selection of one or more attributes potentially associated with each of the identified messages from the remote computer; classify each of the identified messages according to the one or more selected attributes; generate a visual representation indicating a quantity of the identified messages classified according to the one or more selected attributes; and cause the visual representation to be provided to the remote computer.
• a user's computing device such as a laptop, personal computer, tablet, cellular telephone, smart phone and the like
• FIG. 1 is a schematic diagram of the system and method for carrying out an embodiment of the internet search system invention
• FIG. 2 is a schematic drawing illustrating the operation of an advertising action feature of the system of FIG. 1;
• FIGS. 3 through 20 are screenshots of a demonstration illustrating various features of the embodiment of the invention shown in FIG. 1;
• FIG. 21 is a graph showing volume of social media activity around the subject of interest.
• FIG. 22 is a graph showing relative polarization (both negative and positive) of social media users about a particular topic under analysis.
• FIG. 23 is a map depicting where social media users tend to favor or disfavor a politician.
• Content Rank refers to the weighted average affection score. It normalizes positive sentiment towards any topic (person, place, event, or thing) so that it can be compared and ranked against any other topic, even if of a different type.
• the evolution of a topic's Content Rank can be tracked over time. The algorithm to accomplish this involves collecting and noting the number of pieces of content returned from a search on a particular topic; determining whether the sentiment expressed in each piece of content is positive, negative, or neutral towards the topic.
• Content Pulse refers to the virality score; average traffic speed of messages about a topic. The algorithm to accomplish this involves:
• Virality direction refers to the score indicating increasing or decreasing virality of a topic.
• the algorithm for determining virality direction involves:
• the X axis will mark the positions of the pieces of content in reverse order, such that the newest piece of content is at the "1" position on the X axis, and the oldest piece of content is given the "N" position on the X axis, with N being the total number of pieces of content (for example, if 100 pieces of content were returned in the search, then N is 100, and the oldest piece of content will have the 100 th position on the X axis);
• the Y axis will indicate time value from 0 to infinity
• FIG. 1 presents a diagrammatic view of the operation of the social content and media search engine of the present invention 40.
• the user 42 logs into the system using a log-in screen 44, which may be for example the Facebook or other social site log-in page, and enters a search term.
• the system processes the search using servers 48 including in the system of the present invention 40, which retrieves raw content from a portfolio 50 of monitored sites including social media websites, e-commerce sites, and blogging sites, among others.
• the raw content 50 is processed through the system's servers 48 and filtered by content scrubbing and enhancement algorithms 52, including a socio-demographic database, and U.S.
• a computational linguistics engine a polarity aggregation engine, a knowledge extraction engine, a geolocation extraction engine, an engine to extract the user's socio-demographic and educational background, and a user's proxy "meta" identity for each social site.
• the processed and enhanced content 54 is further processed by a content relevance process 56, which includes a content rank algorithm and a content pulse algorithm to place the content in an order according to its popularity and virility mainly on social media websites.
• a content relevance process 56 which includes a content rank algorithm and a content pulse algorithm to place the content in an order according to its popularity and virility mainly on social media websites.
• the enhanced and ranked content 58 undergoes a trend forecasting process 60, where its volubility or virality, momentum, and other financial engineering and technical analysis measures known in the art are used to create probability rankings to estimate the likelihood that the rankings of the keyword will increase or decrease.
• the results 62 of this forecasting process are forwarded to a portion of the system that calculates a real time mark to market value of the content 64.
• the results 62, along with probability rankings, are also forwarded to an advertising bid/ask platform (FIG.
• the content collection gets further formatted into, for example, a format of choice, for which may be a magazine, newsletter, newspapers, journal, scrapbook, or the like, depending on subject matter search, user preferences, and the like.
• FIGS. 1 and 2 further illustrate the business to business aspect of the present invention, which permits sale of advertising by auction to advertisers who may have expressed an interest in particular subjects, keywords, topics, or celebrities, for example.
• advertisements may be triggered once certain preset numerical levels of certain chosen metrics (such as virality score, popularity score, polarity score, or the like) have been reached.
• the trigger can be limited by geography or demography also, for example.
• the system offers prospective advertisers of the opportunity to place a bid for particular keywords, and then receives and posts the bid to the bidders, allowing them to respond with a higher bid, if desired, until a winner emerges and the other bidders drop out.
• the winning bidder's advertisement is then inserted into the search results compendium in the appropriate place when the keyword reaches a defined level, as stated above.
• the search results showed a video of President Obama on a skateboard receiving significant attention on social media (views, likes, dislikes, comments, and shares), creating an opportunity for a skateboard manufacturer to have its ad appear on the same or different "page" as the video that was "going viral.”
• FIG. 3 shows a tablet 300 having an icon to launch the search engine of the present invention, it being understood that the search engine can also be run on a personal computer, laptop,
• a log-in screen appears asking the user to sign in with a Facebook ID and password (for example), or other social media log-in 320 or the proprietary log-in for the system of the present invention 330, known as a "ttwick meta social ID.”
• the search engine recalls or gathers information about the user either from servers operated by the present system (see FIG. 1), or from social media sites to which the users subscribe or belong. These sites can be identified by the user in a preliminary questionnaire or drawn from the Internet using the search and storage capabilities of the present invention.
• the search engine offers the user a search bar 340 into which the user types or otherwise enters (using Siri or other voice activated system, for example) a search term on which the user desires to collect information, and the presses the "enter" or "return” key 350 to commence the search.
• the system 300 may display an intermediate screen 360 that shows the user's profile summary 370, including a library of previous search compendia 380 displayed in the form of previous real time magazines.
• the screen 360 may also display clickable icons for strategic partners 390 where accumulated usage and bonus points may be redeemed or purchaser made, or paid advertisements of interest to the user, which is in effect a short commercial break displayed during the search process.
• the search engine of the present invention completes the search and assembles and organizes the collected results, it will display the results in a user friendly real time magazine format 395 that the user can review (FIG. 7).
• the magazine includes a cover 400 featuring a photograph, drawing, or other image that represents the subject matter of the search, in this case, President Barack Obama.
• the user finds the display of a real time score 410 reflecting the popularity of the search term, a reflection of the degree to which other social media users tend to have a positive perception about this topic more or less in comparison to other current topics of interest.
• the cover 400 also includes "bars" 420 that indicate sources of social media content, arranged by order of volume, also displayed under the monitor "Real Time Buzz," by website or other online application (for example, Tumblr, YouTube, WordPress, Google Plus(G+), Twitter, and Facebook) or any other platform.
• the cover also includes tabs 430 that retrieve
• the search engine first displays social media content on the screen 440, with an icon 450 showing the source thereof (in this case a WordPress blog), along with other buttons that allow the user to comment, forward, "like,” “dislike,” or share th content through social media websites.
• the "dislike” feature which is unique, provides valuabl information to analysts and marketers.
• the user turns the "page" (FIG. 9) and the search engine displays additional social medi content 470.
• the user chooses to comment on the previous page through Facebook (for example) 480, although of course other websites or social media sites can be used to post a comment (not shown).
• FIG. 10 shows further social media responsive to the search inquiry, here displayed as split screens to present several additional items of information from different social media websites simultaneously to limit the amount of page turning or scrolling the user must do to review the numerous responses for a particular search.
• the search results also preferably presents a "virality alert," that indicates that a content item, such as an article, comment, image, tweet, video, or other form of social medium entry has received significant attention from viewers, and an algorithm included in the present invention collates demographic and geographic information related to the alert.
• the search engine located a video of President Obama riding a skateboard across the stage at a conference at which he spoke, which generated significant attention from the general public, but also from a younger, male demographic group interested in skateboarding. This demographic and geographic information may be displayed as part of the virality alert 500.
• the system has the ability to call up and display advertisements, announcements, or other items of interest in response to a "virality alert" appearing in response to the search.
• the screen, or a portion thereof displays an ad 510 for a skateboard (for example) in response to the social media entry on the previous page of President Obama on a skateboard.
• This feature seems particularly powerful, because the entity placing the ad, either the advertiser or its agency, can select an inflection point, meaning the ad will appear only if a certain level of traffic, virality, popularity, or other measure exists for the item, or if it fits other predetermined demographic or geographic criteria.
• the system can notify a plurality of possible advertisers and award the ad to the highest bidder, using an exchange system that allows the participants to bid in real time for the same ad space.
• FIGS. 12 through 14 continue to display additional media content, and offer some or all of the additional features previously discussed, including virality alerts, source icons, forward or comment buttons, like or dislike buttons, and advertisements. Using these features to contact others or create or forward social media content (including likes, and dislikes) can earn the user loyalty points or credits that may be redeemed for various offers from strategic partners.
• FIG. 14 also displays an additional feature and method in which the system can draw advertisers as discussed above, using a GPS locator or triangulation locator used by cell phone carriers to locate a user. Advertisements and notices can be then posted as ads in the magazine to offer the user a particular product or service.
• a chain of coffee shops offers a "cents off" coupon to users based upon their proximity to a store and perhaps based upon other factors such as previous percentage or previously expressed "likes" for the particular brand or one of their products, or any other factor determined by the advertiser.
• the ad may also connect the user to a social media site using a QR or bar code 530, or may be a traditional ad that displays a product, its price, and the store or other vendor selling the item 540.
• FIG. 15 An additional feature, also making use of the user's location as transmitted, may be seen in FIG. 15, which displays a map 550 showing the user's location and any nearby sources of social media content located in the search 555. Clicking on the location pin 560 shown on the map retrieves information on the source and a link to the content located nearby. The user can review the content and communicate with the source. Merchants can insert location pins with ads or messages with an offer or offers generated in real time. The map can be zoomed in or out manually or by selecting a preset level of detail based on geographic division (for example, city, state, providence, country, etc.) to show additional or fewer locations and offers.
• geographic division for example, city, state, providence, country, etc.
• FIG. 16 displays a "knowledge cloud" 570, an important feature of the present invention.
• the knowledge cloud includes words arranged by part of speech and weighted by frequency and importance in relation to the search term.
• the words are distilled from the content returned in the search and displayed in real time.
• a particular word which represents a topic, receives significant attention on social media, its location on the cloud its relative size, color or intensity may change with time.
• FIG. 17 shows the sub-topic break-down of the social medial content 580 as organized by a topic classifying algorithm that displays results in real time.
• FIG. 18 displays icons for key social media influencers on the search topic, emphasizing the demographic sectors creating highest impact, also in real time.
• the screen displays two icons 590 showing the social media content most influential or appearing most often in the results.
• FIG. 19 displays some suggested related search topics 600.
• the system 300 suggests other search topics by analyzing search patterns of other users. In the example discussed herein, the system suggests Michelle Obama, Joe Biden, and George W. Bush, as possible other searches of interest, and presents their pictures, on which the user can check to initiate an additional search.
• FIG. 20 illustrates another feature of the invention.
• the screen 610 displays alerts that the user has set for specific topics.
• the topics and levels are set by the user, and can reflect a rise or drop in social medial traffic, and/or a rise or drop in popularity.
• FIG. 21 illustrates the open high low close chart used in the present invention to determine the volume of social media activity around a subject.
• the Open High Low Close (OHLC) chart shows the first stage in the transformation of a social media message into a metric indicating the volume of social medial activity around the subject. This is basically a message counter, which also shows the rate at which messages on the subject were sent. This metric shows spikes and downturns in message posting activity. This same format is used in trading environments, where the opening, high, low, and closing prices of securities for any day are displayed.
• the present invention defines its "trading day” as a set number of hours during which the system monitors messages transformed into metrics, and keeps track of the patterns that feed the algorithms used in the present invention.
• the lower graph shows total volume of messages returned by the search.
• FIG. 22 shows polarization of social media users (both positive and negative) about a particular subject being analyzed, and on all topics related to the subject over the last 14 days, showing the relative proportions of positive messages to negative messages.
• FIG. 24 shows another feature of the invention, a "heat map.” This map shows, on a scale of 1 to 100, where in the U.S. social media users tend to like or dislike a subject, over all topics, and covering millions of data points that the system of the present invention has collected over several months.
• the number 1 indicates a state with very negative sentiment towards a subject, such as politician or even, and is displayed in red, for example.
• the number 100 indicates a state with very positive sentiment towards a subject, and the state will be displayed in green, for example. States with balanced sentiment or insufficient data have values near 50 and are displayed in yellow (for example) hues.
• the present invention thus provides a search engine that can search a topic throughout various social media, such as blogs, tweets, and the like, in additional to more conventional websites, and present the results in a user friendly format, such as a magazine, newsletter, scrapbooks, photo album, or newspaper.
• a search engine that can search a topic throughout various social media, such as blogs, tweets, and the like, in additional to more conventional websites, and present the results in a user friendly format, such as a magazine, newsletter, scrapbooks, photo album, or newspaper.

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• 2013
  • 2013-03-22 IN IN1596MUN2014 patent/IN2014MN01596A/en unknown
  • 2013-03-22 JP JP2015501927A patent/JP2015515679A/ja active Pending
  • 2013-03-22 CA CA2862763A patent/CA2862763A1/en not_active Abandoned
  • 2013-03-22 CN CN201380015619.3A patent/CN104641314A/zh active Pending
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  • 2013-03-22 KR KR20147024775A patent/KR20150002602A/ko not_active Application Discontinuation
  • 2013-03-22 WO PCT/US2013/033430 patent/WO2013142759A1/en active Application Filing
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