WO2013127673A1 - Procédé et système permettant de gérer un réseau d'interactions sociales d'utilisateurs - Google Patents

Procédé et système permettant de gérer un réseau d'interactions sociales d'utilisateurs Download PDF

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Publication number
WO2013127673A1
WO2013127673A1 PCT/EP2013/053376 EP2013053376W WO2013127673A1 WO 2013127673 A1 WO2013127673 A1 WO 2013127673A1 EP 2013053376 W EP2013053376 W EP 2013053376W WO 2013127673 A1 WO2013127673 A1 WO 2013127673A1
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WO
WIPO (PCT)
Prior art keywords
user
social
contacts
information
terminal
Prior art date
Application number
PCT/EP2013/053376
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English (en)
Inventor
David MILLÁN RUIZ
Rafael PELLÓN GÓMEZ-CALCERRADA
Original Assignee
Telefónica, S.A.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telefónica, S.A. filed Critical Telefónica, S.A.
Publication of WO2013127673A1 publication Critical patent/WO2013127673A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/18—Multiprotocol handlers, e.g. single devices capable of handling multiple protocols

Definitions

  • the present invention generally relates, in a first aspect, to a method for managing users' social interactions network, said method by considering different sources of communication and characterising and categorising all the relationships a user holds with their contacts allowing to said user to easily manage all the relationships in a transparent manner.
  • a second aspect of the invention relates to a system arranged to implement the method of the first aspect.
  • Smartphones are also changing the way people maintain their social relationships, because people can communicate with their contacts everywhere, every time (Blackberry applications, WhatsApp, Facebook Mobile, etc.), using new and advanced services.
  • G++ is a browser extension (add-on) for Firefox and Chrome that turns Google+ into an integrated social media platform.
  • Lopia is a full-fledged, feature-rich yet easy to use social network client written in JavaFX.
  • Tree provides you with the information about the person who most probably is the one you are looking for. When there are more profiles found, Tree gives you the option to view all profiles and select the right one.
  • Flock is a web browser specialised in providing social networking and Web 2.0 facilities built into its user interface.
  • Non-transparent communication Current applications cause that users are sometimes concerned with the selection of the right service or channel to communicate with each contact rather than with the content of the communication. Multiple applications are needed on the mobile.
  • US2010010826 provides a method to calculate indicators that reflect real-life interactions between people considering heterogeneous communications (already addressed in the state of the art by many papers). However, it does not provide as the present invention does, a client-server architecture which allows: determining the relationships between users considering different data sources; characterising and categorising those relationships; a method to detect the social circles according to the categorisation; providing a unified view of the relationships and social circles and a contact manager for the users so that they can easily manage their social interactions in a transparent manner.
  • US2010293247 proposes a method to include transmitting and receiving communication in a non-social network. Although this patent gathers information from different sources, it differs from the present invention in many things. They do not provide a global view of the relationship with each contact; just gather all the communications in a common framework.
  • US2009248434 relates customer transactions (behaviour) to the social relation (implicit and explicit communication) of customers (influence). This patent neither builds nor uses social community information.
  • US2009233629 links GPS location data and social networks, but using a list of friends explicitly defined by the user, and understanding the social group as the list of friends declared by the user.
  • the present invention relates, in a first aspect, to a method for managing users' social interactions network, comprising a server performing the following steps:
  • a second aspect of the present invention concerns to a system adapted to implement the method of the first aspect.
  • the system comprising a server and a user's terminal, wherein:
  • said server is arranged for:
  • said user's terminal with a contact manager client application, configured to receive said recommendation information from said server , said user's terminal having computing capacity and phone and/or data communications capacity.
  • said user's terminal includes a screen-framework displaying said information by the contact manager client application.
  • Figure 1 shows an embodiment of the general architecture of the present invention.
  • FIG. 2 shows a detailed description of the steps that comprises the Contact
  • Figure 3 shows the Group Communications By Type sub-block according to an embodiment of the present invention.
  • Figure 4 shows the Split Data Into Time-slices Sub-block according to an embodiment of the present invention.
  • Figure 5 shows the Aggregate Data In Relationships sub-block according to an embodiment of the present invention.
  • Figure 6 shows an example of the matching of users id's from different social networks.
  • Figure 7 represents the emotional categories that can be calculated for the characterisation and categorisation of the relationship between the user and its contacts according to an embodiment of the present invention.
  • Figure 8 shows an embodiment of the Global Contact View of the client application of the present invention.
  • Figure 9 shows an embodiment of the Detailed Contact View of the client application of the present invention.
  • Figure 10 shows an embodiment of the Active Chat View of the client application of the present invention.
  • Figure 1 1 shows the Active Chat View when the communication is interacted by a mobile device according to an embodiment of the present invention.
  • the present invention is based on a client-server architecture as seen in Figure 1 , where the client can be a multiple device with computing capacity (e.g. mobile, web, desktop, etc.).
  • the server receives the social interactions of a given user from multiple data sources, the preferences of the user and some commercial information.
  • the contact processing engine processes and stores part of this information in the data stores for contacts and interactions.
  • the server thus transfers the strength of the relationships; their type, the emotional category and other processed information to the client so that it can inject this information into the contact manager to provide the user with the required capabilities to transparently manage all the relationships he holds with his contacts.
  • the user has to sign the opt-in terms & conditions to enable the system to process their interaction data stored in the server.
  • the server processes the new interaction data among users & contacts and updates the statistics, trends and inferred information, if required.
  • the connection between client and server is not available, the information can be stored in the client until the connection is established again.
  • the present invention does not only propose the architecture to merge different sources of communications but also provides an approach to understand and manage those social interactions by considering different sources of information.
  • the server firstly gathers all the contacts c n (where n is the number of contacts) of a given user u, (where , can be any user), existing in different sources: mobile cell phone, online social networks, etc. If a contact q (where j can be any contact) interacts with user Ui from multiple sources, user u, has the capability to match (and merge) the multiple instances of q in the system in order to have a full interaction view of their relationship.
  • the contact processing engine is in charge of performing the data processing to provide the client application with all the required, inferred analytical data.
  • This block has 5 sub-blocks as illustrated in Figure 2. The sub-blocks are explained in detail along this subsection.
  • Sub-block 1 Calculation of weights
  • the first component of the contact processing engine measures the strength of each relationship for each data source ( ⁇ user_i, contactj, data source_k>). It consists of 4 steps that are repeated for each relationship:
  • Group communications by type Separates and groups those social interactions in line with their nature (posts, tags, pokes, calls, sms, mms, etc.) as shown in Figure 3.
  • the present invention calculates the strength of the relationship between each two users for different types of social networks (phone-based SN and OSN). This way, phone communications are weighted as indicated hereafter.
  • the weight calculation currently used sums up all communications in the period (Calls A ⁇ B + SMS A ⁇ B + MMS A ⁇ B), divided by a configurable threshold:
  • a second attribute associated to every relation in the social network is the link direction:
  • These communications may have different weights.
  • the present invention To calculate those weights ( ⁇ , ⁇ and ⁇ ), the present invention must gauge the correlation between each type of communication and the strength given by the people being polled. This way, the present invention can set more relevance to certain types of phone interactions. It is suggested to equally weight each term if no further information is given. Besides, it may also want to incorporate other communications such chats (Blackberry messenger, Whatsapp, etc.).
  • the communications over time are weighted like so:
  • weigM Pbtmg weighty * j t + weig ty * f, # weighty * y m
  • r ⁇ , y m correspond to the m time slices the present invention has considered.
  • the present invention has considered the phone communications but it also needs to define an analogous weight for OSN.
  • the communications of the OSN may have many types of social interactions.
  • the present invention will summarize the most relevant ones which are almost in all of them.
  • the features that the invention has taken into account to define the strength of the link on the OSNs are the ones listed below:
  • Tags B- A Integer Number of tags from B to A during the period
  • each type of communication can also weight each type of communication by setting a coefficient for each term according to the preferences of the user or by correlating each term with the strength of the relationship.
  • a second attribute associated to every relation in the social network is the link directionality:
  • the key functionality of this module consists in mapping and merging the id's of the users who belong to each online social network ( Figure 6). If we want to consider the phone-based SN, the present invention also needs the connection between the phone number and the ID on each OSN. E.g. Phone number "677 777 777" corresponds to the user "John McMillan" on Facebook.
  • This block is not innovative as there is a vast variety of tools and techniques to match the id's of the users who belong to the different social networks. To achieve this, the user has to sign the opt-in terms & conditions to enable the system to process their interaction data stored in the server.
  • Sub-block 3 Calculate the Global Weight of the Relationship
  • the present invention determines the global weight by combining the weights obtained on each SN (OSN and phone-based SN).
  • the present invention has addressed the problem of defining what a social relationship is from different perspectives (on each social network) but the present invention should has a unified view of users' social interactions to better understand them and consequently better perform marketing campaigns, targeted advertising, efficient recommendations, customer acquisition campaigns, personalised offers, etc.
  • the minimum y must be 1 so that it corresponds to the less important network and the maximum y, must be ⁇ 1. This means that we assign a bigger weight to the most important sources for a given user.
  • This approach does not only consider the global weight of the relationship according to all the weights on each data source but also rewards those relationships that occur in multiple channels.
  • Sub-block 4 Characterisation and Categorisation of the Relationship
  • the system of the present invention measures the intensity of the relationship between u, and q according to the amount of communications, analyses the stability of that relationship over time considering the pattern of the social interactions and characterises and categorises the type of communications depending on the sources where the communications occur and the time interval associated to them.
  • the system characterises and categorises the relationships of a given user in relation to his communications, the user can as well define the kind of relationship he expects to have with each of his contacts (desired level of interactions with his contacts). In accordance with this process, the system takes into account the profile of the user and his preferences.
  • the present invention has predefined a set of generic emotional categories which range from occasional to very close emotional closeness (Figure 7) and another set of types of relationships (couple, family, friend, colleague and acquaintance). Then, the system automatically calculates the corresponding emotional category and the associated type of relationship according to categories defined by our psychologists.
  • a questionnaire with several questions has been distributed to a significant number of volunteers in order to measure the emotional closeness they felt with their contacts and characterise their relationships according to the social interactions they had on Facebook and on the mobile phone.
  • the present invention applies a logistic regression model (it can be any machine learning / data mining technique to classify) to each relationship.
  • the model assigns likelihood to each class /category and considers as an outcome the class associated to the highest likelihood (most probable class).
  • the present invention employs a voting system to determine the global classes for relationship type and the emotional closeness level. If a user does not belong to some of the networks, he is not penalised as is considered an accumulative approach.
  • the present invention also considers the weight of each data source for the voting system so that to define final category, it doesn't only take into account the likelihood associated to each vote but also the corresponding weight of each data source.
  • Sub-block 5 Identify the Convergent Social Circles
  • the present invention has already unified all the communications into a single relationship for each pair ⁇ user, contact> with an associated weight (relationship strength). It also has the category and the characterisation of those relationships so that it can now apply any of the existing community detection algorithms of the state of the art such as the one proposed in WO2012004425. This way, now is able to detect the convergent social circles and their corresponding "labels”. In other words, it can now characterise those social circles (family, couple, friends, etc.) so that it can better manage and organise all the contacts and propose better recommendations for the communications.
  • the communications layer handles client/server interaction.
  • This communications layer is rooted in a REST API to send and receive data between server and client.
  • the present invention includes SSL protocols to keep the communication between them protected. Data will be sent in JSON format.
  • Every user can define the desired level of social interaction with his contacts, doing a drag & drop operation from the current list to the desired list. In this manner, the contact will be shown in the desired category but this contact will still have associated a second category according to the real communications maintained.
  • the system informs the user about the differences between the real and desired categories and helps him out to achieve his desired levels of interactions by means of reminders or recommendations.
  • a user wants to start a communication, he can display the information of a given contact or drag the contact directly into the active chat area to contact more than one person at the same time. This way, the present invention can access the main used channels of this contact and create a new interaction with him/her.
  • the system also shows statistics and trends of the communication with each contact.
  • the contact manager which is in charge of the contact managing, has three components or features.
  • the Global Contacts View is organised in three areas:
  • the present invention has all contacts grouped by the calculated category of interaction.
  • Search control to search a given contact.
  • Active chat area to communicate with more than one person at the same time.
  • the user wants to start a communication, he has to select the communication channel by clicking the active chat area (in this case, the opened service will be the default one). As the communication is 1 to 1 , the screen will go to the specified application ' s interface.
  • one user can then tap the envelope icon to begin the construction of a joint message.
  • a new screen is opened, and the user can write the message. It can be seen then all the selected contacts with the associated services and the default and recommended service.
  • the application will prompt the user to select the method of communication as can be seen in Figure 1 1 , e.g. Mobile device.
  • the application data of the contact manager are the following one:
  • Unified social circles Unified view of the social circles of the users. - Preferences of the users: most important SNs for the user, preferred channels of communication, desired levels for his contacts, alarms, etc.
  • User profile collection of personal data (both inferred and commercial data) associated to a specific user.
  • the inputs to the present invention are the following:
  • Phone-based interactions to be taken into account voice calls, SMS, MMS, etc.
  • Preferences of the users are important SNs for the user, preferred channels of communication, desired levels for his contacts, alarms, etc.
  • the first three inputs reach the server through their respective APIs whereas the preferences come from the client application as it is the user who introduces that input.
  • the system of the present invention is an integral solution that avoids using multiple applications for each social network.
  • the communication is now transparent for the users.
  • the invention approach provides a unified view of the users since it fully combines the existing social networks by considering all the social interactions that user have under each context (each social network).
  • the invention also facilitates the location of contacts and subtly recommends which communication channel is best to communicate with a person or groups of people based on previous interaction frequency and time periods.
  • the applications of the present invention are multiple.
  • the unification of different social networks in terms of social circles can be applied to areas such as:
  • the system of the present invention is an integral solution that avoids using multiple applications for each social network.
  • the communication is now transparent for the users.
  • the invention also facilitates the location of contacts and subtly recommends which communication channel is best to communicate with a person or groups of people based on previous interaction frequency and time periods. It helps customers to care their relationships using reminders or alarms to avoid have less than a wished level of interaction or if the user wants to improve their level of interaction with one of its contacts.
  • Prediction of hidden social connections if it's analysed the percentage of communication each user employs in his contacts in each social networks, it can easily infer “hidden” connections with other users.
  • Focalised advertisement that is to advertise to a specific customer. This way, the present invention offers the capability to find a potential customer that may be interested on the product, finding a path for direct communication between the selling company and the final costumer. In a similar vein, some companies may introduce a product that is highly oriented to a market segment.
  • the present invention can be used for brand reputation monitoring.

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  • Business, Economics & Management (AREA)
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Abstract

L'invention concerne un procédé comprenant un serveur qui effectue les étapes suivantes consistant à : - acquérir et analyser des informations concernant au moins des interactions sociales entre un utilisateur et plusieurs contacts, à l'intérieur de différents réseaux sociaux, par l'intermédiaire de différents canaux de communication, qui diffèrent au moins par rapport aux technologies de télécommunication et/ou aux protocoles qu'ils utilisent, et - recommander audit utilisateur au moins le canal de communication le plus approprié, parmi lesdits différents canaux de communication, pour communiquer avec un contact spécifique ou un groupe spécifique de contacts, parmi lesdits plusieurs contacts, sur la base du résultat de ladite analyse d'informations, ledit résultat comprenant au moins une fréquence d'interaction précédente et des périodes de temps pour lesdites interactions sociales. Le système selon l'invention est conçu pour mettre en œuvre ledit procédé.
PCT/EP2013/053376 2012-02-29 2013-02-20 Procédé et système permettant de gérer un réseau d'interactions sociales d'utilisateurs WO2013127673A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ESP201230302 2012-02-29
ES201230302A ES2429590B1 (es) 2012-02-29 2012-02-29 Método y sistema para gestionar la red de interacciones sociales de usuarios

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WO2013127673A1 true WO2013127673A1 (fr) 2013-09-06

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US9648114B2 (en) 2013-02-11 2017-05-09 Ubiquity Broadcasting Corporation System and method for displaying data feeds from multiple online social networks
WO2017031251A3 (fr) * 2015-08-17 2018-03-29 Digitalglobe, Inc. Analyse et visualisation d'interactions sociales sur la base des dispositifs électroniques personnels

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US8010418B1 (en) 2006-12-28 2011-08-30 Sprint Communications Company L.P. System and method for identifying and managing social circles
WO2012004425A1 (fr) 2010-07-08 2012-01-12 Telefonica, S.A. Procédé de détection de communautés dans des réseaux sociaux massifs au moyen d'une approche basée sur l'agglomération

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US7499965B1 (en) 2004-02-25 2009-03-03 University Of Hawai'i Software agent for locating and analyzing virtual communities on the world wide web
US20050216550A1 (en) * 2004-03-26 2005-09-29 Paseman William G Communication mode and group integration for social networks
US8010418B1 (en) 2006-12-28 2011-08-30 Sprint Communications Company L.P. System and method for identifying and managing social circles
US20090228296A1 (en) 2008-03-04 2009-09-10 Collarity, Inc. Optimization of social distribution networks
US20090233629A1 (en) 2008-03-14 2009-09-17 Madhavi Jayanthi Mobile social network for facilitating GPS based services
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Publication number Priority date Publication date Assignee Title
US9648114B2 (en) 2013-02-11 2017-05-09 Ubiquity Broadcasting Corporation System and method for displaying data feeds from multiple online social networks
WO2017031251A3 (fr) * 2015-08-17 2018-03-29 Digitalglobe, Inc. Analyse et visualisation d'interactions sociales sur la base des dispositifs électroniques personnels

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ES2429590R1 (es) 2014-02-10
ES2429590B1 (es) 2014-11-18

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