WO2013097615A1 - Procédé et dispositif d'édition de contenus promotionnels et support de stockage informatique - Google Patents

Procédé et dispositif d'édition de contenus promotionnels et support de stockage informatique Download PDF

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Publication number
WO2013097615A1
WO2013097615A1 PCT/CN2012/086568 CN2012086568W WO2013097615A1 WO 2013097615 A1 WO2013097615 A1 WO 2013097615A1 CN 2012086568 W CN2012086568 W CN 2012086568W WO 2013097615 A1 WO2013097615 A1 WO 2013097615A1
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WO
WIPO (PCT)
Prior art keywords
client
type
platform
content
description file
Prior art date
Application number
PCT/CN2012/086568
Other languages
English (en)
Chinese (zh)
Inventor
凌国
郭阳
杨干荣
赵原
范亮亮
唐林平
翁乐腾
梁娟娟
Original Assignee
腾讯科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Priority to MX2014008032A priority Critical patent/MX340003B/es
Priority to EP12863425.0A priority patent/EP2800045A4/fr
Priority to AP2014007825A priority patent/AP2014007825A0/xx
Priority to NZ627843A priority patent/NZ627843B2/en
Priority to CA2860477A priority patent/CA2860477A1/fr
Publication of WO2013097615A1 publication Critical patent/WO2013097615A1/fr
Priority to US14/315,207 priority patent/US9667695B2/en
Priority to PH12014501484A priority patent/PH12014501484A1/en
Priority to ZA2014/05151A priority patent/ZA201405151B/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/10—File systems; File servers
    • G06F16/13—File access structures, e.g. distributed indices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/80—Information retrieval; Database structures therefor; File system structures therefor of semi-structured data, e.g. markup language structured data such as SGML, XML or HTML
    • G06F16/83—Querying
    • G06F16/838—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to a method and apparatus for pushing promotional content to different platforms and devices, and a computer storage medium. Background technique
  • the main purpose of the embodiments of the present invention is to provide a method and device for transmitting content, and a computer storage medium, which are used to solve the technical problem that the push method of the existing promotion content is not compatible and cannot be accurately delivered.
  • a method for distributing promotional content comprising:
  • a resource file suitable for the promotion content of the client platform type and device type is delivered according to the resource request of the client.
  • the login request of the client includes: a client platform type, a device type, and a platform version number
  • the server selects a promotion content suitable for the client according to the client platform type, the device type, and the platform version number.
  • the method further includes: the login request of the client further includes a user identifier, and the server obtains information about whether the user activates a certain function or a specific function according to the user identifier, and the server combines the client platform type, the device type, and Whether the user activates the information of one or some specific functions for the client to select the promotion content suitable for the client.
  • the description file includes content information for each platform type and device type and configuration information based on the publishing parameter, and the configuration information given by the publishing parameter includes background image resource information, destination URL, and publishing time.
  • the client After receiving the description file, the client obtains corresponding content information and configuration information from the description file according to its platform type and device type.
  • the description file adopts an extensible markup language.
  • the embodiment of the present invention further provides a publishing device for promoting content, the device comprising: a setting module, configured to set a publishing parameter for the promotion content, and set a publishing parameter for the promotion content according to the client platform type and the device type;
  • the selecting module is configured to: after receiving the login request of the client, according to the publishing parameter of the promotion content, select a promotion content suitable for the platform type and the device type of the client for the client; and send the module, and send the module to the client a description file of the promotion content; and based on the client
  • the resource request sends a resource file suitable for the promotion content of the client platform type and the device type; the description file includes content information for each platform type and device type and configuration information given based on the release parameter.
  • the login request of the client includes: a client platform type, a device type, and a platform version number
  • the selection module selects, according to the client platform type, the device type, and the platform version number, the client to be suitable for the client. Promote content.
  • the device further includes:
  • a function judging module configured to determine, according to the user identifier included in the client login request, whether the user activates one or more specific functions
  • the selection module selects, according to the judgment result of the function judgment module, the promotion content suitable for the client for the client according to the client platform type and the device type.
  • the description file sent by the sending module includes content information for each platform type and device type and configuration information based on the publishing parameter, and the configuration information given by the publishing parameter includes a background image resource.
  • the client After receiving the description file, the client obtains corresponding content information and configuration information from the description file according to its platform type and device type.
  • the embodiment of the present invention further provides a computer storage medium, wherein the computer program is stored, and the embodiment of the present invention first sends an information description file to the client, and the client downloads an operating system platform and a device type suitable for the user according to the information description file.
  • Content thus compatible with multiple platforms and devices, including iOS, Android, WinCE, S60v3, S60v5 and so on.
  • the server of the embodiment of the present invention can authenticate the platform, the device type, and the provisioning function of the client, and deliver the promotion content to a specific type of client, so as to achieve accurate delivery.
  • FIG. 1 is a flow chart of steps of a method for distributing promotional content according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a device for distributing a promotional content according to an embodiment of the present invention. detailed description
  • FIG. 1 is a flowchart of steps of a method for pushing a promotion content according to an embodiment of the present invention, where the method includes:
  • Step 101 Configure a publishing parameter of the promotion content on the server, and deploy a resource file of the promotion content.
  • the embodiment provides a publishing parameter for the promotion content.
  • the promotion content includes: one or more kinds of information in a plurality of media formats such as text, pictures, animations, and videos.
  • the publishing parameter is used to indicate a platform type and a device type suitable for the promotion content, release time information (eg, effective start and stop time, continuous display time, etc.), background information (eg, background image URL, etc.), and destination uniform resource locator (URL, Uniform Resource Locator ), displays policy information (such as whether to allow users to close, etc.).
  • release time information eg, effective start and stop time, continuous display time, etc.
  • background information eg, background image URL, etc.
  • destination uniform resource locator URL, Uniform Resource Locator
  • the identifier of the id promotion content is globally unique, and is used to determine whether the promotion content has been delivered, the client reports statistics, and the like.
  • the platform is compatible.
  • the IOS, android, s60, etc. type may be included.
  • Device compatible device classes such as: iPhone, iPad, android, s60v3, s60v5, etc.
  • the promotion content is valid at this point in time.
  • the promotion content will be effective at the beginning of the life and the end time will be valid.
  • the promotion content will pass this time point, and the promotion content will expire at the end of the expiration date.
  • the continuous client that promotes the content starts from receiving the promotion content, and displays the time for displaying the promotion content after the display time. After this time, if the promotion content has not been clicked or closed, the client automatically closes the background promotion content of the promotion.
  • the background client pulls the image from the server according to the name. The picture name of the corresponding promotion content is taken close.
  • the promotion content allows the value of the enable close to be true.
  • the display window is displayed. It is closed, otherwise it will still be displayed until the promotion content is invalid (refer to the description of the continue value) url
  • the purpose of the promotion content is clicked after the destination url
  • Url Step 102 The client sends a login request to the server, and the request carries at least: the client platform type and the client device type.
  • the login request further includes a platform version number (for example, iOS 4.3.3, iOS 5, etc.), because different system functions are usually provided in different versions of the operating system, the server may further refine according to the platform version number to The client screens the conditions for promoting the content, so that it can be more precise.
  • a platform version number for example, iOS 4.3.3, iOS 5, etc.
  • Step 103 The server is based on the set publishing parameter, and is carried according to the client login request.
  • the platform type and device type select the eligible promotion content for the client.
  • the basis for the server to select the promotion content that matches the client for the client may include:
  • the condition is based on the platform type of the client platform type and the client device type carried in the client login request and the promotion content in the publishing parameter. Compare with the device type to judge.
  • the client login request also includes the platform version number of the client, and the server determines whether it is suitable according to the compatible platform version number interval set in the release parameter.
  • the client serves the corresponding promotion valley.
  • the server side tracks the activation status of a certain function of each user, and when the client turns on or turns off a specific function, the server records the corresponding function.
  • the server retrieves and determines whether the user has activated a function according to the login user name of the client, and determines whether to the client according to whether the client has opened a specific function. Feedback on a promotion.
  • Step 104 The server delivers, to the client, a description file of the promotion content selected by the client.
  • a description file is configured for a promotion content, and the server delivers the same description file to all supported platforms (since the background image is small, the traffic is small), and the description file includes
  • the content information of the device type and the configuration information given by the publishing parameter the content information may include a title, a profile, and the like
  • the configuration information given by the publishing parameter includes background image resource information (eg, background image URL, etc.), purpose URL, Publish time information (such as valid start and stop time, continuous display time, etc.), display policy information (such as whether to allow users to close, etc.).
  • the client only parses the description information of its corresponding platform, and then displays it according to the analysis result.
  • Step 105 After receiving the description file, the client parses the description file, and reads content information and configuration information suitable for the client platform type from the description file.
  • the platform field is used to indicate the platform that can be delivered or the compatible platform. If the field contains only one platform, the promotion content is only for one platform, and the server will be based on the client login. For the platform type, only the corresponding promotion content is delivered to the user of the platform type. If the field contains multiple platform types, the server configures different background images and destination URLs for different platforms according to different platform types. The same description file will be sent to all supported platforms. The description file describes the configuration information under each platform. For the same promotion content, the client only parses the configuration information of its corresponding platform, and then displays it according to the analysis result.
  • the description file adopts Extensible Markup Language (XML), and the description of the file is as follows:
  • Step 106 The client sends a resource request to the server according to the configuration information of the corresponding platform type and the device type in the description file, and the resource file of the specified promotion content is pulled from the server, where the resource file refers to the promotion content of the background image file and the like. document.
  • the background images used by different platform types and different device types are different.
  • the client pulls the background image of the device from the server according to the type attribute of the background image.
  • Step 109 After the valid time for the client to close the promotion content or the promotion content, the client reports the statistical information related to the promotion content to the server, so that the server can evaluate the release effect of the promotion content.
  • the device 200 includes:
  • the setting module 201 is configured to set a publishing parameter for the promotion content, and set different publishing parameters for each promotion content for different client platform types and device types;
  • the selecting module 202 is configured to: after receiving the login request of the client, select, according to the publishing parameter of the promotion content, the promotion content of the platform type and the device type that is suitable for the client; preferably, the login request of the client includes The client platform type, the device type, and the platform version number, the selection module 202 selects a promotion content suitable for the client for the client according to the client platform type, the device type, and the platform version number.
  • the issuing module 203 is configured to send a description file of the promotion content to the client, and deliver a resource file suitable for the promotion content of the client platform type and the device type according to the resource request of the client; the description file includes And content information of the device type and configuration information given based on the release parameter.
  • the device further includes: a function determining module 204, configured to determine, according to the user identifier included in the client login request, whether the user activates one or more specific functions;
  • the selection module 202 selects, according to the judgment result of the function judging module 204, the promotion content suitable for the client for the client according to the client platform type and the device type.
  • the description file sent by the sending module 203 includes content information for each platform type and device type and configuration information given based on the publishing parameter, and the configuration information given by the publishing parameter includes a background image resource.
  • the client After receiving the description file, the client obtains corresponding content information and configuration information from the description file according to its platform type and device type.
  • the integrated modules described in the embodiments of the present invention may also be stored in a computer readable storage medium if they are implemented in the form of software functional modules and sold or used as separate products. Based on such understanding, the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product.
  • the computer software product is stored in a storage medium and includes a plurality of instructions.
  • a computer device (which may be a personal computer, server, or network device, etc.) is implemented to perform all or part of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes: a U disk, a removable hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, and the like, which can store program codes. .
  • ROM read-only memory
  • RAM random access memory
  • magnetic disk or an optical disk and the like, which can store program codes.
  • the embodiment of the present invention further provides a computer storage medium in which the above calculations are stored, which are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention.

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  • Entrepreneurship & Innovation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
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Abstract

L'invention concerne un procédé et un dispositif pour envoyer des contenus promotionnels et un support de stockage informatique, pour résoudre le problème technique selon lequel le procédé d'édition existant pour des contenus promotionnels a une compatibilité faible et ne peut pas réaliser une libération précise. Dans la présente invention, un fichier de description d'informations est tout d'abord émis à un client, le client télécharge des contenus promotionnels appropriés pour la plateforme de système d'exploitation et son type de dispositif selon le fichier de description d'informations, étant ainsi apte à être compatible avec une pluralité de plateformes et de dispositifs, comprenant iOS, androïde, WinCE, S60v3, S60v5, etc. Le serveur selon la présente invention peut authentifier la plateforme, le type de dispositif et la fonction d'ouverture d'un client, et émettre des contenus promotionnels à un type spécifique de clients.
PCT/CN2012/086568 2011-12-28 2012-12-13 Procédé et dispositif d'édition de contenus promotionnels et support de stockage informatique WO2013097615A1 (fr)

Priority Applications (8)

Application Number Priority Date Filing Date Title
MX2014008032A MX340003B (es) 2011-12-28 2012-12-13 Metodo y dispositivo para publicar contenidos de promocion y medio de almacenamiento por computadora.
EP12863425.0A EP2800045A4 (fr) 2011-12-28 2012-12-13 Procédé et dispositif d'édition de contenus promotionnels et support de stockage informatique
AP2014007825A AP2014007825A0 (en) 2011-12-28 2012-12-13 Method and device for publishing promotial contents and computer storage medium
NZ627843A NZ627843B2 (en) 2011-12-28 2012-12-13 Method and device for publishing promotion contents and computer storage medium
CA2860477A CA2860477A1 (fr) 2011-12-28 2012-12-13 Procede et dispositif d'edition de contenus promotionnels et support de stockage informatique
US14/315,207 US9667695B2 (en) 2011-12-28 2014-06-25 Method and device for publishing promotion contents and computer storage medium
PH12014501484A PH12014501484A1 (en) 2011-12-28 2014-06-26 Method and device for publishing promotion contents and computer storage medium
ZA2014/05151A ZA201405151B (en) 2011-12-28 2014-07-15 Method and device for publishing promotional contents and computer storage medium

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201110447849.X 2011-12-28
CN201110447849.XA CN103186865B (zh) 2011-12-28 2011-12-28 一种推广内容的发布方法及装置

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US14/315,207 Continuation US9667695B2 (en) 2011-12-28 2014-06-25 Method and device for publishing promotion contents and computer storage medium

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WO2013097615A1 true WO2013097615A1 (fr) 2013-07-04

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PCT/CN2012/086568 WO2013097615A1 (fr) 2011-12-28 2012-12-13 Procédé et dispositif d'édition de contenus promotionnels et support de stockage informatique

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Country Link
US (1) US9667695B2 (fr)
EP (1) EP2800045A4 (fr)
CN (1) CN103186865B (fr)
AP (1) AP2014007825A0 (fr)
CA (1) CA2860477A1 (fr)
CL (1) CL2014001753A1 (fr)
MX (1) MX340003B (fr)
PH (1) PH12014501484A1 (fr)
WO (1) WO2013097615A1 (fr)
ZA (1) ZA201405151B (fr)

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CN103679504B (zh) * 2013-11-15 2017-12-01 北京奇虎科技有限公司 分发电子票券的方法及装置
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CN105868383A (zh) * 2016-04-11 2016-08-17 北京华网汇通技术服务有限公司 一种多渠道信息发布方法及系统
CN105847447B (zh) * 2016-06-01 2022-06-07 腾讯科技（深圳）有限公司 消息推送方法和装置
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CN106598680A (zh) * 2016-12-20 2017-04-26 北京金山安全软件有限公司 一种程序修复、内容推广的方法、装置及电子设备
CN108667710B (zh) * 2017-03-28 2022-03-11 腾讯科技（深圳）有限公司 一种信息处理方法及设备
CN109829123A (zh) * 2017-11-22 2019-05-31 阿里巴巴集团控股有限公司 一种信息发送方法及装置
CN108009226B (zh) * 2017-11-27 2021-12-07 深圳市丰巢科技有限公司 基于智能终端应用的推广内容展示实现方法及智能终端
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Also Published As

Publication number Publication date
CA2860477A1 (fr) 2013-07-04
MX2014008032A (es) 2014-08-01
US20140330892A1 (en) 2014-11-06
AP2014007825A0 (en) 2014-07-31
EP2800045A1 (fr) 2014-11-05
ZA201405151B (en) 2015-11-25
PH12014501484B1 (en) 2014-09-22
CL2014001753A1 (es) 2015-02-27
NZ627843A (en) 2015-08-28
PH12014501484A1 (en) 2014-09-22
CN103186865A (zh) 2013-07-03
CN103186865B (zh) 2015-09-16
US9667695B2 (en) 2017-05-30
EP2800045A4 (fr) 2015-05-20
MX340003B (es) 2016-06-20

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